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Re:Toyota brand Scion is back and it's going to sell a kei t... by Liuser on Tuesday November 10, 2026 @04:18PM (#50446431)
Who is the target market for this? It’s gas powered and limited to a maximum speed of 25mph. Farming?
Re:Toyota brand Scion is back and it's going to sell a kei t... by nemomarx on Tuesday November 10, 2026 @04:21PM (#50446467)
You do see people taking tractors on roads between farms pretty often, and they usually have the speed limit stuff on.
Re:Toyota brand Scion is back and it's going to sell a kei t... by jdlshore on Tuesday November 10, 2026 @04:24PM (#50446506)
“This makes it not really usable as a daily driver, but keeps it in this beautiful sweet spot where it has a shocking number of commercial and agricultural uses.”
Re:Toyota brand Scion is back and it's going to sell a kei t... by Liuser on Tuesday November 10, 2026 @04:25PM (#50446523)
Doh thank you. No excuses I can give for my poor reading comprehension.
Re:Toyota brand Scion is back and it's going to sell a kei t... by behringer on Tuesday November 10, 2026 @04:24PM (#50446507)
Farmers or land owners. Great for hauling around your property. Like a 4 wheeler with a trailer but road legal.
Re:Toyota brand Scion is back and it's going to sell a kei t... by everdrive on Tuesday November 10, 2026 @04:24PM (#50446514)
It also seems like it'd be a really good city pickup truck.
Re:Toyota brand Scion is back and it's going to sell a kei t... by kelp6063 on Tuesday November 10, 2026 @04:26PM (#50446532)
Farmers and universities have been picking up kei trucks for the last few years for things like groundskeeping work. Being able to sell a brand-new vehicle with parts availability to these customers is what Toyota is trying to capitalize on
Re:Toyota brand Scion is back and it's going to sell a kei t... by alistairSH on Tuesday November 10, 2026 @04:30PM (#50446576)
I have a few friends who've purchased older kei trucks. One for use on his property, the other got his tagged in NC (IIRC, it was NC). The local bicycle shop also has a kei van as their "shop truck" (another used one imported from Japan). The imports will go faster than 25mph, but they are terrible on the highway. The 25mph is an artificial limit to meet LSV regulations.

All that said, $25k isn't cheap when you can get a basic Polaris SXS for $15k. It might not be street legal in many states, but much of the usage is going to be on private property.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 80fj0348i on Tuesday November 10, 2026 @04:35PM (#50446643)
I think a kei truck might be a better choice than a sxs if noise ordinances are a concern. e.g. utility vehicles for groundskeeping staff
Re:Toyota brand Scion is back and it's going to sell a kei t... by alistairSH on Tuesday November 10, 2026 @04:49PM (#50446776)
The utility SXS aren't particuarlly loud; it's the "racing" SXS that have minimal off-road exhausts that are as bad a pipe-less crotch rockets.
Re:Toyota brand Scion is back and it's going to sell a kei t... by DASD on Tuesday November 10, 2026 @04:38PM (#50446667)
I'm in Western North Carolina(Asheville) and there are an actual number of kei trucks here. Not every other vehicle common but enough to see maybe 5-10 every day.
Re:Toyota brand Scion is back and it's going to sell a kei t... by colechristensen on Tuesday November 10, 2026 @04:35PM (#50446641)
In rural Iowa I saw a ton of those little "UTV", gators, or whatever various brands call them which are effectively beefed up golf carts being driven around town. Trucks have become so enormous and expensive that these somewhat street legal vehicles are taking over for people who just need to go here and there.
Re:Toyota brand Scion is back and it's going to sell a kei t... by quickthrowman on Tuesday November 10, 2026 @05:30PM (#50447232)
The colloquial name used in my area (Minnesota) is “side-by-side”. It’s also the title of the Wikipedia article too.

https://en.wikipedia.org/wiki/Side-by-side_(vehicle)

Re:Toyota brand Scion is back and it's going to sell a kei t... by chao- on Tuesday November 10, 2026 @04:36PM (#50446648)
A friend with a WFH tech job, who lives on his own land (with family and various critters), bought one a few years ago for hauling materials and supplies around his property.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 100percentjake on Tuesday November 10, 2026 @04:36PM (#50446652)
Fleets, as evidenced by Toyota/Scion saying they will exclusively sell to fleet purchasers. My local university, for an example, had 20 or so Daihatsu Hijets when I went to school there, which have given way to far more expensive Ford Bronco Sports and similar. I assume the lack of parts supply and repairability of the Hijets attrited them away. Domestically producing them to keep the chicken tax/tariffs at bay and having dealer service at the local Toyota dealership will make these appealing again in those markets.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @04:53PM (#50446829)
LSV's like this are extremely popular in the retirement home communities like The Villages in Florida. They're allowed on the golf cart paths, and also on a few roads where golf carts aren't allowed.
Re:Toyota brand Scion is back and it's going to sell a kei t... by aaronbrethorst on Tuesday November 10, 2026 @04:59PM (#50446889)
My neighborhood in Seattle has a lot of kei trucks
Re:Toyota brand Scion is back and it's going to sell a kei t... by quickthrowman on Tuesday November 10, 2026 @05:18PM (#50447078)
College campuses, jobsites, large sports complexes, golf courses, farms, solar fields, junkyards, parks departments, road construction crews, etc.

The same places small golf carts, Cushman carts, or side-by-sides are being used already.

Re:Toyota brand Scion is back and it's going to sell a kei t... by thelittlenag on Tuesday November 10, 2026 @04:19PM (#50446440)
I didn't know Scion had left...
Re:Toyota brand Scion is back and it's going to sell a kei t... by jdc0589 on Tuesday November 10, 2026 @04:42PM (#50446712)
bruh
Re:Toyota brand Scion is back and it's going to sell a kei t... by lenerdenator on Tuesday November 10, 2026 @04:20PM (#50446454)
I like the concept, I just find myself wondering if the Big 3 will pull another Chicken Tax move to protect the full-size pickup golden geese.

Toyota - and Japan in general - has a helluva trade relationship with the US, but that's effectively all Detroit knows how to beat the world at anymore and they love the margins on their truck portfolios, to the point that they considered sedans and most coupes to be too thin to warrant continued production.

Re:Toyota brand Scion is back and it's going to sell a kei t... by tohnjitor on Tuesday November 10, 2026 @04:25PM (#50446524)
Toyota will build this truck in Indiana.
Re:Toyota brand Scion is back and it's going to sell a kei t... by kotaKat on Tuesday November 10, 2026 @05:20PM (#50447102)
"Build" is a stretch of the word for them to knock down some HiJets in Japan, ship them over, then put them back together again. Toyota's PR even says they're only adding another 50 jobs with their "expansion" to build the kei in Indiana.

That is NOT a lot of people involved.

Re:Toyota brand Scion is back and it's going to sell a kei t... by lenerdenator on Tuesday November 10, 2026 @06:01PM (#50447537)
Would be interesting to know if they're built-built in Indiana, or if they're doing what Ford did with the first-gen Transit Connects: bringing them in from another country (I think it was Turkey in that case) as passenger vehicles with trim and seats, stripping them of those things almost as soon as they hit shore, and getting around the Chicken Tax that way.
Re:Toyota brand Scion is back and it's going to sell a kei t... by hydrogen7800 on Tuesday November 10, 2026 @04:26PM (#50446531)
I recently saw an old kei truck on the road with a CHKNTAX license plate.
Re:Toyota brand Scion is back and it's going to sell a kei t... by moate on Tuesday November 10, 2026 @04:28PM (#50446551)
600 LB weight limit including passengers, top speed of 25 mph, and right hand drive this feels specifically design to be toothless against American pickups. This is a novelty product, I saw an image of one loaded with half a dozen hay bails and I'm wondering who even needs that? This is a novelty car for vineyard owners and show pony stables. Like you'd get just as much use out of a JD Gator and they probably have worse weight distribution.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 100percentjake on Tuesday November 10, 2026 @04:34PM (#50446622)
It wasn't "designed" for or against anything American. This is a purely Japanese design designed to Japanese tastes that has historically seen enough success in American markets that Toyota's market research has deemed the juice worth the squeeze to begin manufacturing them in the US to get around the Chicken Tax that previously made them prohibitively expensive and sell them to fleet purchasers. My local university had 20 or so Daihatsu Hijets running around until (I assume) parts supply dried up and they were replaced with far-more-expensive Ford Bronco Sports and similar compact crossovers.
Re:Toyota brand Scion is back and it's going to sell a kei t... by lastofthemojito on Tuesday November 10, 2026 @04:34PM (#50446633)
The nice thing about a minitruck over something like a Gator is you get an interior.

I worked golf course landscaping during some summers in college and drove Gators, which did their job well. But they certainly weren't any relief from being out in the sun all day. This Scion minitruck has heat and air conditioning. And locking doors. So it'll be a respite from the outdoors, as well as a secure (well, as secure as any car) place to leave your personal items.

Re:Toyota brand Scion is back and it's going to sell a kei t... by lenerdenator on Tuesday November 10, 2026 @05:59PM (#50447508)
The concern I'm imagining is that once you start offering much smaller pickups, they could potentially get customers thinking that maybe the bigger pickups just aren't necessary. You already see a bit of this if you look at the discourse around kei trucks and the smaller ute-sized Ford Maverick. The end result would be a cannibalization of the full-size market by trucks that are much, much lower margin.

Right now, if you want certain things in a truck in the US and Canada, you must buy a full-size, even if they could be offered as features on smaller trucks that would not justify the same MSRP in the minds of customers. I think this is part of why we don't see any real competition from GM or Stellantis to the Ford Maverick almost three years on. GM would rather you buy a mid- or full-size truck, and Stellantis doesn't offer anything other than full-size Rams.

Re:Toyota brand Scion is back and it's going to sell a kei t... by __alexander on Tuesday November 10, 2026 @04:29PM (#50446571)
It’s a huge mistake to limit the speed to 25mph. When this is released in 2027, Kei trucks will be street legal in Colorado. I would have pre-ordered this without question but that speed makes it useless for basic commuting or running errands.
Re:Toyota brand Scion is back and it's going to sell a kei t... by TSiege on Tuesday November 10, 2026 @04:32PM (#50446599)
I think the strategy is specifically not going for customers who want it for those things. It's meant for farms and work sites not commuting or running errands
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @04:36PM (#50446650)
AFAICT, This truck will not be able to pass either the Federal Motor Vehicle Safety Standards (FMVSS) or the EPA/CARB emissions standards for high speed vehicles. The new Colorado rules for Kei vehicles does not remove those requirements because it relies on the existing exemptions available for 25+ year old vehicles.

IOW, it needs to keep the 25mph speed limiter to qualify as a low speed vehicle, even in Colorado.

Re:Toyota brand Scion is back and it's going to sell a kei t... by mike_d on Tuesday November 10, 2026 @04:39PM (#50446687)
EPA/CARB effectively sets a minimum size for trucks. Rather than having a small light truck that can do the job, you get a Ford F250 hauling a single bale of hay.

But rolling back or adding exemptions for small trucks is political suicide despite the clear environmental benefits.

Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @04:43PM (#50446718)
The fact that this tiny engine couldn't meet emissions standards is bonkers. But that's the law as written right now.
Re:Toyota brand Scion is back and it's going to sell a kei t... by johnwalkr on Tuesday November 10, 2026 @05:35PM (#50447278)
Of course it could. But the whole reason for Kei cars being cheap in Japan is that they are light, power-limited and exempt from some emissions and safety regulations. The emissions part made sense ages ago in Japan when emissions was more closely correlated to engine size. Now they are too popular domestically and as an export item for the regulations to be changed easily. It’s a matter of time though.
Re:Toyota brand Scion is back and it's going to sell a kei t... by readthenotes1 on Tuesday November 10, 2026 @04:46PM (#50446751)
Where I live the Ford F-250 is not used for falling a single bit of anything other than air. They are in pristine shape and look like they've never been outside the city limits nor off City roads
Re:Toyota brand Scion is back and it's going to sell a kei t... by ceejayoz on Tuesday November 10, 2026 @04:54PM (#50446834)
My favorite example of this is the big lifted pickups innnnnnnching over slightly bumpy railroad crossings.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Tuesday November 10, 2026 @04:50PM (#50446796)
This isn’t really true. See: Ford Maverick.

CARB only nudges manufacturers, but the market’s own purchase preferences are doing the big push.

Perhaps the biggest nudge is that gasoline is undertaxed. Consumers will never see a reason to stop driving a 18-25mpg truck when gas being less than $5 a gallon is considered a “high” price. The gas tax hasn’t kept up with inflation.

I don’t love the ford F-150 for being a monster truck, but consider this: with the right configuration it sears 6 adults comfortably, plus having a bed for cargo. Families legitimately replace minivans and other family vehicles with it, plus it can tow and haul being the body on frame truck that it is.

Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @04:59PM (#50446886)
This vehicle gets 37mpg. For a vehicle with this footprint, CARB requires 63 mpg for the 2026 standard and 121 for the 2032 standard.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Tuesday November 10, 2026 @05:14PM (#50447044)
CARB was basically nullified by the Trump administration, right?

Either way, if the Maverick gets 37MPG already, seems like it’s not that much of an ask to get it to 67mpg.

If Slate can make a $25,000 EV truck I don’t see why the Ford can’t do the same.

I see a lot of arguments around the idea that these mpg figures are unrealistic or unattainable by the auto industry, but in reality they are just pushing the industry to make changes they are already capable of making but don’t want to bother with.

Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Tuesday November 10, 2026 @07:13PM (#50448156)

    > If Slate can make a $25,000 EV truck I don’t see why Ford can’t do the same.
I assume the answer is simple: Economics. The profit margin on a Slate truck is probably tiny. Ford can make much more in profits by selling bigger, more expensive trucks.

With inflation running so hot in the US, I will be very surprised if they can keep their promise for a 25K USD base model truck, and maintain it for any significant period of time. I found the preorder agreement here: https://www.slate.auto/en/terms/preorder

    > 1. Preorder
    > By submitting your Preorder and paying the non-refundable deposit (the “Preorder Deposit”), you are securing a firm time slot for the production of a Truck. If you choose to place a Preorder prior to being assigned a delivery window, you will be assigned one when available. This Agreement does not constitute a purchase agreement for a Truck and you are not obligated to purchase a Truck. You will be required to enter into a separate Vehicle Purchase Agreement closer to the time of delivery in order to purchase a Truck and you will be able to select any accessories and configure your Truck at that time. The Vehicle Purchase Agreement will include the final price sheet for your configured Truck and may be with a separate Slate entity. Your Preorder becomes effective upon your acceptance of these Terms and your payment of the Preorder Deposit.
Man, what a word salad! In short, there is no guarantee about the final base price.

I created a poll for this topic here: https://news.ycombinator.com/item?id=50448128

Re:Toyota brand Scion is back and it's going to sell a kei t... by Marsymars on Tuesday November 10, 2026 @08:50PM (#50448889)
> If Slate can make a $25,000 EV truck I don’t see why Ford can’t do the same.

The Ford Fathom isn't that far off.

Re:Toyota brand Scion is back and it's going to sell a kei t... by MetaWhirledPeas on Wednesday November 11, 2026 @09:36AM (#50453966)
Exactly. $25k isn't what I would call cheap, and Ford has probably decided that at that price (or near it) people rightfully want basic amenities in their truck, like a back seat. I hope Slate succeeds but they have a tough row to hoe.
Re:Toyota brand Scion is back and it's going to sell a kei t... by mywittyname on Tuesday November 10, 2026 @06:12PM (#50447640)
Yeah, but actual MPG and CAFE MPG are very, very different numbers. Manufactures get a boat load of "credits" for selling hybrids, EVs, having engines that can burn ethanol, etc.

Also, it's Corporate Average Fuel Economy. Not Model Average Fuel Economy. So those 150k or so Mavericks have to offset the to the like 600k or so F-Series pickups being sold with 400+HP motors.

Ford has never paid a CAFE fine, despite selling predominantly gas guzzling pickups, SUVs, and having its only car being a sports car. This is because of the aforementioned credits they get for flex fuel support, etc.

Re:Toyota brand Scion is back and it's going to sell a kei t... by toast0 on Tuesday November 10, 2026 @05:13PM (#50447034)
The Ford Maverick is wider and longer than a 1994 s-10 based on a random site [1].

All while the Maverick has a bed that probably can't properly move a couch.

You probably can't really fit a couch on the back of a kei truck either, but it's ok because they're cute.

[1] https://www.vehiclesizes.com/compare/3771-7714/ford-maverick...

Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Tuesday November 10, 2026 @05:16PM (#50447061)
The Maverick seats 4-5 adults comfortably. I think we can be a little more accepting that consumer tastes have changed.

The appeal of a Maverick is that it’s a normal family vehicle that drives just like a passenger car while having a bed where you can put dirty stuff.

Re:Toyota brand Scion is back and it's going to sell a kei t... by toast0 on Tuesday November 10, 2026 @05:24PM (#50447155)
Consumer tastes may have changed... but we don't know for sure because nobody builds the trucks we want.

I know I see a lot of light duty fleets that switched from Rangers to F-150s only because the Ranger was discontinued and there were no small trucks to switch to.

These are businesses that need a 6 foot bed for gear, but don't need to have more than one seat (but two is fine), and would like fuel efficiency and dollar efficiency.

Some of them went to work vans, but nobody is selling those right now either.

Re:Toyota brand Scion is back and it's going to sell a kei t... by mywittyname on Tuesday November 10, 2026 @06:23PM (#50447744)
> but we don't know for sure because nobody builds the trucks we want.

Americans collectively purchase over 1 million trucks a year. They come in all kinds of different form factors from work truck with unpainted bumpers to 700HP supercharged dune runners, there are massive couches on wheels with interior made from saddle leather, to trucks pushing 1000ft-lbs to torque. There are EVs trucks with 400 miles of range and crossovers with the hatch turned into a tiny bed. There's even a Jeep Wranger with a bed (Gladiator).

If there's a significant market for a truck niche, it's covered. Trucks are far and away the most diverse segment of the US auto market. If manufactures killed of the truck you want, it's because they apparently can't find 1,999 other people to buy that trim.

Re:Toyota brand Scion is back and it's going to sell a kei t... by toast0 on Tuesday November 10, 2026 @07:08PM (#50448098)
> Americans collectively purchase over 1 million trucks a year. They come in all kinds of different form factors. If there's a significant market for a truck niche, it's covered.

They do not come in all form factors. Compact trucks are missing.

> If manufactures killed of the truck you want, it's because they apparently can't find 1,999 other people to buy that trim.

If that were true, Ford wouldn't have stopped selling the Ranger in the US. They stopped making them in December 2011.

Yearly sales [2] were

   2005  120,958
   2006   92,420
   2007   72,711
   2008   65,872
   2009   55,600
   2010   55,364
   2011   70,832
   2012   23,848
Why stop when you're selling 50k+ a year, and sales increase to 70k when you let people know you're cancelling it.

Canadian sales were about 20k a year, with 2011 and 2012 combining to hit 20k-ish. [2]

If it's not sales, and it's not competition (because all of the competition stopped servicing this market, too), it's because CAFE forced us to buy bigger or older trucks.

[1] https://carfigures.com/us-market-brand/ford/ranger#year-sale...

[2] https://carfigures.com/canada-market-brand/ford/ranger#year-...

Re:Toyota brand Scion is back and it's going to sell a kei t... by Marsymars on Tuesday November 10, 2026 @08:54PM (#50448907)
> They do not come in all form factors. Compact trucks are missing.

The Maverick is a compact truck. It's slightly shorter and somewhat wider than the Ranger.

It's specifically only the 2-seat compact truck form factor that's missing.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Wednesday November 11, 2026 @05:08PM (#50459375)
The Ford Ranger came back in 2019 and is currently on sale in the US.
Re:Toyota brand Scion is back and it's going to sell a kei t... by toast0 on Wednesday November 11, 2026 @11:22PM (#50463053)
Let me know if they make a two door regular cab version with a 6 foot bed. :P
Re:Toyota brand Scion is back and it's going to sell a kei t... by linksnapzz on Wednesday November 11, 2026 @11:49AM (#50455527)
>If there's a significant market for a truck niche, it's covered.

Substitute "car" for "truck" in that statement, and you have exactly the justification Ford and GM had for not building the first minivans in the late '70s.

Ford even had all the detailed market research that said you could move ~700K units of such a vehicle per year; but disbelieved it, "b/c if that were truly the case, GM would've made those already."

Hal Sperlich took that information with him to Chrysler after Henry Ford II fired him, and the first thing he did at Chrysler was to convince John Riccardo to develop the K-car, which provided the parts Sperlich would need for the minivan a few years later. Despite the staggering profits generated by the first minivans, it took GM another six years, and Ford another ten to begin selling a competitive product.

Point is, don't assume every addressable profitable niche is actually being addressed.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Wednesday November 11, 2026 @05:18PM (#50459502)
I answered another comment of yours pointing out that the Ford Ranger is for sale in the US since 2019, Ford brought it back and it is on sale. It even has a Raptor variant.

I think that the amount a small truck was valued by American consumers, including business consumers, is vastly overstated.

The reality is that most American businesses don't see any downside to the large size of the F-150. To them, a parking space is a parking space. The fact that you had parking restrictions probably makes you something of an outlier in the US market.

The single-row seating for whatever reason is particularly unpopular. I suspect that more people really want to be able to fit more than 3 people in the truck, and the additional benefit of the crew cab is locked interior storage.

Anyone else who needs a long bed can also buy a van, and in my area I see way more businesses with work vans than with pickup trucks. If you put your stuff in a pickup truck it can't be locked and secured, and it's exposed to the elements. That's a no-go if you're an electrician, plumber, HVAC technician, etc.

I'm not sure what you mean when you say that work vans aren't being sold right now:

Ford Transit

Mercedes-Benz Sprinter

Chevy Express/GMC Savana

RAM ProMaster

Certainly the smaller work vans like the Transit Connect and Nissan NV200 are no longer with us, and that's unfortunate.

Re:Toyota brand Scion is back and it's going to sell a kei t... by AngryData on Tuesday November 10, 2026 @06:09PM (#50447619)
Gas is not undertaxed, weight is undertaxed. Road wear grows exponentially with weight. The biggest factor in road wear is how many loaded semi-trucks drive down it.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bitmasher9 on Wednesday November 11, 2026 @08:30AM (#50453173)
Is road wear the biggest negative externality of burning gasoline?

It might actually be, but I always assumed it was carbon emissions.

Re:Toyota brand Scion is back and it's going to sell a kei t... by __alexander on Tuesday November 10, 2026 @04:49PM (#50446782)
Good point.
Re:Toyota brand Scion is back and it's going to sell a kei t... by lastofthemojito on Tuesday November 10, 2026 @04:37PM (#50446665)
Toyota doesn't seem to be aiming for your business just yet. From their press release:

> As an intentionally low-volume, niche vehicle, the KEI-01 will initially be offered through a fleet-focused pilot program to help the company learn how it can best serve U.S. customers and use cases.

https://pressroom.toyota.com/toyota-says-okei-to-america-int...

I do hope they're able to build on this, and maybe offer left-hand-drive and a more reasonable top speed eventually.

Re:Toyota brand Scion is back and it's going to sell a kei t... by laughing_man on Tuesday November 10, 2026 @04:45PM (#50446735)
I doubt Toyota will ever produce a small, inexpensive pickup that you would actually feel comfortable driving on a freeway. It would cut into its Tacoma and Tundra sales, which have a good profit margin. At least, not without some other manufacturer taking market share with such a vehicle.
Re:Toyota brand Scion is back and it's going to sell a kei t... by quixoticelixer- on Tuesday November 10, 2026 @05:39PM (#50447310)
This and the Tacoma are incredibly different markets
Re:Toyota brand Scion is back and it's going to sell a kei t... by laughing_man on Tuesday November 10, 2026 @08:50PM (#50448887)
Yes, and the worry for Toyota is will never evolve the kei truck into a practical vehicle.
Re:Toyota brand Scion is back and it's going to sell a kei t... by SoftTalker on Tuesday November 10, 2026 @04:51PM (#50446805)
Limiter delete will likely be readily available in the aftermarket.
Re:Toyota brand Scion is back and it's going to sell a kei t... by julienb_sea on Tuesday November 10, 2026 @04:54PM (#50446831)
It's RHD. I suspect they are testing the waters before they build a proper LHD model targeting the broader US consumer market.
Re:Toyota brand Scion is back and it's going to sell a kei t... by kevin_thibedeau on Tuesday November 10, 2026 @05:10PM (#50446988)
There's already a market for off road use. They are far superior to SxS UTVs that are overpriced for what they deliver.

This is exploiting the existing LSV classification to bypass the chicken tax that limits the current market to old used imports. It will be easy enough to mod them for higher speeds on farms.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 6DM on Tuesday November 10, 2026 @04:32PM (#50446600)
With a built in 25mph limiter, that eliminates "city" driving too unfortunately. Most roads around me are 35 mph.

There's sizeable demand for people who want to be able to do runs to the bigbox stores for garden and DIY renovation supplies and store it the rest of the time.

Re:Toyota brand Scion is back and it's going to sell a kei t... by benfrancom on Tuesday November 10, 2026 @04:37PM (#50446662)
I see folks going 25mph in 35mph every time I drive!
Re:Toyota brand Scion is back and it's going to sell a kei t... by kridsdale1 on Tuesday November 10, 2026 @04:40PM (#50446690)
Speed limits are an upper bound.
Re:Toyota brand Scion is back and it's going to sell a kei t... by DoctorOW on Tuesday November 10, 2026 @04:42PM (#50446713)
American here, in practice no. They are generally only the upper bound for dense neighborhood streets, throughout most other roadways you will be considered a poor driver if you go lower than the speed limit.
Re:Toyota brand Scion is back and it's going to sell a kei t... by readthenotes1 on Tuesday November 10, 2026 @04:45PM (#50446734)
Where I live the major strode has a 45 mph speed limit and during most times of the day we only get to 35 mph but people make up for it by running the red light
Re:Toyota brand Scion is back and it's going to sell a kei t... by rizzom5000 on Tuesday November 10, 2026 @04:57PM (#50446865)
Considered a poor driver, and you can be ticketed for impeding traffic. I'd guess you are also more likely to undergo a field sobriety test if and when that time comes.
Re:Toyota brand Scion is back and it's going to sell a kei t... by anigbrowl on Tuesday November 10, 2026 @06:10PM (#50447623)
No ticket issued for staying within the speed limit (absent some obvious emergency) is going to stand up in court.
Re:Toyota brand Scion is back and it's going to sell a kei t... by WillPostForFood on Tuesday November 10, 2026 @06:49PM (#50447961)
What about 25 on the freeway where the speed limit is 85?
Re:Toyota brand Scion is back and it's going to sell a kei t... by appointment on Tuesday November 10, 2026 @07:29PM (#50448282)
A lot of states have a minimum speed limit of around 40 mph on freeways
Re:Toyota brand Scion is back and it's going to sell a kei t... by littlecranky67 on Tuesday November 10, 2026 @06:38PM (#50447873)
Not an expert of US jurisdiction, but how can you be ticketed for impeding traffic when your car does not go faster than 25mph? If you can't go faster due to technical restrictions, there is not intent - hence no ticket. Unless you were not allowed to drive that vehicle there or the road has a minimum speed requirement (highways probably).
Re:Toyota brand Scion is back and it's going to sell a kei t... by 0x1ch on Tuesday November 10, 2026 @05:07PM (#50446956)
The city of Tacoma, WA recently implemented new ALPR ticketing systems to enforce speed limits in northern Tacoma. They received so many hits, they had to build out a new system akin to a lottery for sending ticket / infraction notices.

To me, that seems like the city is entrapping its citizens to make up for a lack of revenue, when the data clearly shows the speed limit should probably be adjusted. But no, they move to develop a lottery system to send the infractions.

Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @05:11PM (#50447006)
Speed limit cameras are highly effective at slowing cars down. They were recently removed in Ontario, and the average road speed increased substantially. The pedestrian death counts spiked in both Toronto and Ottawa this year. This is likely not a coincidence.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 0x1ch on Tuesday November 10, 2026 @05:27PM (#50447181)
But did Toronto and Ottawa have to develop a lottery system to enforce the new systems due to capacity issues? Over the course of a month, it was over 400k infractions captured... 40MPH road.

The only reason for the speed to trend downwards is the increasing threat of a ticket from an automated system that cannot be reasoned with. A real cop generally isn't going to ticket me for going 5, maybe even 10 over a posted 40MPH zone unless they fished me for something else during the the stop. Flow of traffic is everything.

Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @05:34PM (#50447264)
Almost all of the cameras were in front of school zones. 10 mph over in a school zone would definitely result in a ticket here. 5mph likely wouldn't, but the speed cameras didn't issue for 5 over either.

The cameras in Ontario issued an order of magnitude fewer tickets than yours. The highest volume cameras issued about 100 a day.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 0x1ch on Tuesday November 10, 2026 @05:40PM (#50447327)
Yeah, 10mph over in a school zone is absurd. The issue I'm referring to are literally TWO speed cameras on common city corridors, non school zones.

The lottery system they're building to support the capacity issue is going to calculate weights based on the most egregious speeders, which I guess is nice...

Re:Toyota brand Scion is back and it's going to sell a kei t... by t-3 on Tuesday November 10, 2026 @08:16PM (#50448643)
What also works without needing a huge bureaucracy and fining people regularly is electronic speed detectors that display your speed and flash at you when you're going above the speed limit.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @09:25PM (#50449089)
We've got those everywhere. Everybody ignores them. They're probably one of those many things that work while they're new, but stop working after people acclimatize.
Re:Toyota brand Scion is back and it's going to sell a kei t... by t-3 on Tuesday November 10, 2026 @09:31PM (#50449116)
They work on me and drivers around me. I regularly see people dropping their speed and being more mindful on roads with them.
Re:Toyota brand Scion is back and it's going to sell a kei t... by iamnothere on Wednesday November 11, 2026 @07:48AM (#50452781)
The trick is to occasionally (on an unpredictable schedule) put a police cruiser in the same vicinity if the average speed creeps up too much. This turns the readout into a legitimate warning. When you put them out without enforcement then everyone learns to ignore them.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Wednesday November 11, 2026 @08:28AM (#50453149)
Police regularly giving speeding tickets lowers road speeds. If the police regularly hang out at speed indicators, then people will learn that and only slow down at the indicators. OTOH, with regular enforcement and without the speed indicators people will slow down everywhere. I'd rather have people slow down everywhere.
Re:Toyota brand Scion is back and it's going to sell a kei t... by iamnothere on Wednesday November 11, 2026 @09:24AM (#50453801)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by seanmcdirmid on Tuesday November 10, 2026 @05:27PM (#50447185)
25 mph limits abound in Seattle and hardly anyone bothers with following them. The only way they are going to ever enforce that is with speed cameras since we also don't have enough police to even deal with violent crime, let alone with traffic violations.
Re:Toyota brand Scion is back and it's going to sell a kei t... by hatthew on Tuesday November 10, 2026 @05:35PM (#50447275)
> the data clearly shows the speed limit should probably be adjusted

The problem is a cultural one. Most people interpret a speed limit of N as "I should go N+10" (or something like that). If we remove speed limits, the majority of people would end up driving at unsafe speeds. People will always break speed limits unless they are set at that unsafe level.

Re:Toyota brand Scion is back and it's going to sell a kei t... by dmitrygr on Tuesday November 10, 2026 @05:42PM (#50447343)
> If we remove speed limits, the majority of people would end up driving at unsafe speeds.

[[citation needed]]

Re:Toyota brand Scion is back and it's going to sell a kei t... by bombcar on Tuesday November 10, 2026 @05:43PM (#50447352)
I mean, isn’t that the idea? That people will be bad unless you give them citations?
Re:Toyota brand Scion is back and it's going to sell a kei t... by dmitrygr on Tuesday November 10, 2026 @05:56PM (#50447470)
My neighbors could steal my packages. They do not. Not all people will be bad if not micromanaged, some people are just nice.
Re:Toyota brand Scion is back and it's going to sell a kei t... by anigbrowl on Tuesday November 10, 2026 @06:07PM (#50447602)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by TylerE on Tuesday November 10, 2026 @06:39PM (#50447883)
Problem is ma t of those limits were set for cars with horrible bias-ply tires and drum brakes. In modern cars that can easily traverse those roads at 20 or 30mph over they feel assinine.
Re:Toyota brand Scion is back and it's going to sell a kei t... by hatthew on Tuesday November 10, 2026 @07:16PM (#50448180)
https://safetrec.berkeley.edu/tools/california-safe-speeds-t...

(particularly section 2 "Limitations of the 85th Percentile Rule for Setting Speed Limits")

I'll admit that "the majority" could be an overstatement, perhaps I should have said "enough people to be dangerous"

Re:Toyota brand Scion is back and it's going to sell a kei t... by bombcar on Tuesday November 10, 2026 @05:42PM (#50447347)
Not true people drive what they feel the safe limit of the road to be. You can easily devise a road that has 55 mile an hour speed limit and no one will go over 35.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cowgoesmoo on Tuesday November 10, 2026 @05:45PM (#50447366)
I don't think that's true. When I was in Montana, where the limit is 80mph on freeways, there were very few people going faster than the limit.
Re:Toyota brand Scion is back and it's going to sell a kei t... by hatthew on Tuesday November 10, 2026 @07:04PM (#50448067)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by linksnapzz on Tuesday November 10, 2026 @07:30PM (#50448291)
On I-90 in the middle of eastern MT? 110 is a perfectly reasonable (albeit illegal) speed.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Sohcahtoa82 on Wednesday November 11, 2026 @01:55PM (#50457058)
When people talk about what speeds are "safe", everyone bakes in some assumptions, but everyone is using different assumptions.

I come from the position that on a dry, well-maintained, and straight road, with no traffic, I think even 100 mph is a safe speed. I assume people like you that even consider 80 mph to be unsafe are assuming there's significant traffic on curved roads that might not have the best maintenance. I also assume you're driving a large truck or SUV which has abysmal handling, whereas I'm used to the tighter handling of my Subaru BRZ.

Generally, I don't think speed causes crashes, it just makes crashes worse. So if I'm coming from assumptions above, then crashes basically won't happen.

Add some traffic? Then the safe speed depends on their discipline. Are drivers keeping right except when passing? Or is some asshole playing "traffic cop" and camping the left lane at the speed limit, or even below it?

Re:Toyota brand Scion is back and it's going to sell a kei t... by nkrisc on Tuesday November 10, 2026 @05:55PM (#50447469)
And the solution is to build the roads such that going over the speed limit feels dangerous.

Make roads narrower. Add more bends and lateral shifts. Plant trees along the road to obstruct sight lines. Build roads so that only speeds below the speed limit are safe on them and people will travel below the speed limit.

Re:Toyota brand Scion is back and it's going to sell a kei t... by foobarian on Tuesday November 10, 2026 @06:15PM (#50447670)
The speed limits are a useful safety signal. If I suddenly see a 30mph limit in a 50mph zone, usually it's because of upcoming curves and it likely not safe to continue at 65mph.
Re:Toyota brand Scion is back and it's going to sell a kei t... by conductr on Tuesday November 10, 2026 @06:59PM (#50448034)
Unless it’s a blind curve then it takes no time to adjust to the conditions on your own And it comes naturally. I say this as someone that just drives as fast as I want and don’t usually attempt to adhere to any posted sign. In cases there is a sharp/blind curve that’s when I see they usually just use the curve arrow sign to warn me and so I know to pay a bit more attention and make sure I am ready and able to adjust my speed if actually needed. I almost never adjust just because I see a sign.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Marsymars on Tuesday November 10, 2026 @08:43PM (#50448830)
It tends to be more economical to adjust in advance so that you don't have to use non-regen brakes. (Or any brakes, in a pure ICE.)
Re:Toyota brand Scion is back and it's going to sell a kei t... by conductr on Tuesday November 10, 2026 @09:13PM (#50449028)
It’s not always required. I rarely brake at all on an open road, except for stops and if something else is physically in my way.

If if the conditions actually require it, that’s when I brake. Not because a sign told me too when I may not actually need to. I feel that’s probably the most economical option.

Re:Toyota brand Scion is back and it's going to sell a kei t... by conductr on Tuesday November 10, 2026 @06:54PM (#50448003)
Most people drive at a comfortable speed for the road and conditions with little regard for the posted limits. Most studies I’ve read, sorry not going to look them up to cite, say speed limit should match the human level. Not some imaginary forced number that the DOT came up with on a spreadsheet.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Manuel_D on Tuesday November 10, 2026 @06:04PM (#50447575)
Entrapment means the government induced the illegal behavior. An ALPR speed cam doesn't induce anyone to speed. Its not entrapment, just drive the speed limit and you won't get tickets.
Re:Toyota brand Scion is back and it's going to sell a kei t... by idle_zealot on Tuesday November 10, 2026 @06:25PM (#50447760)
It's the road design, not the cameras, that are entrapment. Or maybe it's most accurate to say it's both together. We understand how people drive on different kinds of roads and choose to build ones where people will go fast, then make going fast illegal. We know that mere illegality doesn't stop approximately everyone from speeding. We know how wide lanes and long stretches of straight road interact with human psychology.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Manuel_D on Tuesday November 10, 2026 @07:37PM (#50448342)
Nothing about road design forces people to drive fast. People can drive at 5 mph along a perfectly straight road. They're speeding because they're impatient, not because there is something about road design that forces drivers to exceed the speed limit.
Re:Toyota brand Scion is back and it's going to sell a kei t... by amiga386 on Tuesday November 10, 2026 @08:10PM (#50448588)
This isn't true. Road design imparts a psychological effect on the driver, and in some countries this is in their design standards. See for example the UK's Manual for Streets 1, 7.4 "Achieving appropriate traffic speeds" (https://assets.publishing.service.gov.uk/government/uploads/...)

You can slow people down by making lanes thinner, adding in-road obstacles or chicanes, removing road markings to take drivers out of their complacency and get them actively thinking, and at the slowdown at the end of a road, using tightly packed lines or rumble strips to give the impression of speed, to which they naturally react by slowing down. You also stagger junctions, and put in bends, rather than have a fast road run directly onto a slow one (or vice-versa) and then say to yourself "WELL, I DID MY PART, I MADE A NICE FAST ROAD SLAM RIGHT INTO A SLOW ONE, AND IT'S ENTIRELY ON THE DRIVERS TO NOTICE THAT STOP SIGN AND SLOW DOWN IN TIME. NOT MY PROBLEM IF THEY DON'T"

Naturally, if you do the opposite, and build a wide, long, straight road with few visual indications of how fast people are going, even the most conscientious will likely zone out and start unintentionally speeding up. It's simple human psychology.

You can't be like "human psychology's not a thing, I'll judge every single human like they're completely omniscient and perfectly rational", because there are millions of people who unintentionally do things they don't rationally want to do, every single day, because they were psychologically manipulated. Use road design to manipulate them into doing the right thing, rather than manipulate them into doing the wrong thing and then directly take money from them. That's a dark pattern.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Manuel_D on Tuesday November 10, 2026 @08:51PM (#50448893)
Sure, if someone is used to going 70 on the highway then they drive to Oregon where speed limits max out at 55 then yeah they'll probably speed if they drive carelessly. But that's ultimately still the responsibility of the driver to obey the speed limit.

This is not remotely close to entrapment.

Re:Toyota brand Scion is back and it's going to sell a kei t... by amiga386 on Tuesday November 10, 2026 @10:39PM (#50449503)
I wasn't claiming anything was entrapment, I was taking up your claim that "Nothing about road design forces people to drive fast."

Indeed, nothing forces, but things really strongly suggest through the use of psychology. The mafioso didn't force you to be a drug mule when he said he'd murder your family if you didn't. The website didn't force you to let them sell your data when they put in giant bold letters "AGREE AND ENTER" and in 5 point grey on grey "decline" -- after the website's owners ran multiple rounds A/B testing to see what was most effective at getting people to click the option that gives them free money. They didn't force you, it's all your choice buddy. You feel tricked or conned? Like you were carefully goaded into making a choice against your best interest? Well, you shouldha read the small print, sucker!

Anyway, I don't think these things are "entrapment" (meaning the police coerce you into breaking a law you wouldn't otherwise have broken), but they are sketchy, especially if the organisation in charge of enforcement also gets a cut of the fines.

Your example reminds me very much of Brookside, Alabama, where the tiny town's police department did everything in its power to bilk passing motorists for its own private enrichment. https://reason.com/2026/10/01/judge-preliminarily-blesses-1-...

> Brookside "recognizes" that its "policy of aggressive policing," which "prioritized generating revenue for the department's expansion," "likely interfered with the Town's obligation to administer justice equally under law," "undermined the public's trust in the justice system," and "raised serious constitutional concerns under the Due Process Clause of the Fourteenth Amendment."

Re:Toyota brand Scion is back and it's going to sell a kei t... by Manuel_D on Tuesday November 10, 2026 @11:07PM (#50449646)
> Indeed, nothing forces, but road designs really strongly suggest through the use of psychology. The mafioso didn't force you to be a drug mule when he said he'd murder your family if you didn't.

Uh, yeah it is? This is literally textbook coercion through threat of murder. I'm not sure how this is relevant to people who don't pay attention to speed limits and speed, though.

Also, the example in your linked article isn't even related to speed limits:

> According to the lawsuit, Coleman "was following three or four car lengths behind" her boyfriend's car. But Sellers claimed she was "tailgating." He also claimed to smell marijuana, which supposedly justified ordering Coleman out of her car and handcuffing her.

Re:Toyota brand Scion is back and it's going to sell a kei t... by stfp on Wednesday November 11, 2026 @12:10AM (#50449952)
Traffic engineers, road designers, and car makers deserve a lot of the blame and should be held accountable.

You keep designing deadly streets and roads that encourage speeding, you keep producing and marketing bigger and bigger more dangerous vehicles... Ads about power and speed... And then turn around and blame people as being solely responsible?

No, the overall system is a direct cause of crashes and deaths as well.

Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @10:07AM (#50454329)
You could say that but you'd be saying it with the same amount of honesty that one could say nothing about gambling and fast food ads everywhere makes people piss their money away on sports betting while being fat.

At the societal level these things are numbers games. If you don't want people going 60 on a road don't build a road where normal conditions cause that to be a comfortable and safe speed.

Re:Toyota brand Scion is back and it's going to sell a kei t... by SamBam on Tuesday November 10, 2026 @10:10PM (#50449348)
I remember twenty years ago flying into someplace in Florida and finally getting my rental car on the road at 2 AM. At a certain point I was on what was, to me growing up in New England, the equivalent of a six-lane highway.

I open up because no one the was on the road, and immediately get blue flashing lights in my mirrors.

Turns out this "six lane highway" was considered the equivalent of an alleyway and the speed limit was 40.

Re:Toyota brand Scion is back and it's going to sell a kei t... by anigbrowl on Tuesday November 10, 2026 @06:05PM (#50447582)
I prefer that people drive under the speed limit actually.
Re:Toyota brand Scion is back and it's going to sell a kei t... by jelloroll42 on Tuesday November 10, 2026 @06:30PM (#50447801)
Lol driver preference should have nothing to do with it. Cars are the biggest threat to public safety everywhere and making people slow down is a good thing.
Re:Toyota brand Scion is back and it's going to sell a kei t... by t-3 on Tuesday November 10, 2026 @08:14PM (#50448619)
Where I live, speed limits are regularly reviewed and set higher or lower based on collected data about safety, traffic patterns, and average speeds. Red-light camera auto-ticketing isn't allowed either.
Re:Toyota brand Scion is back and it's going to sell a kei t... by stfp on Wednesday November 11, 2026 @12:06AM (#50449935)
I think we need to stick with it for a while. After getting a fine or two most people will adjust and start treating the speed limit as the upper bound.

Agree that the lottery is silly though. I would give people a free hit a year. You get a warning saying, this one is free if you don't break the limit again. If you do, pay both fines.

Also index the fines to income.

We can kill speeding. It's just a matter of resolve and time. It'd save a lot of lives.

Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway173738 on Wednesday November 11, 2026 @09:23AM (#50453788)
They need to change the shape of the road and add soft hit bollards if they want people to actually slow down.
Re:Toyota brand Scion is back and it's going to sell a kei t... by mitchitized on Wednesday November 11, 2026 @11:31AM (#50455303)
American here. I don't know what a bollard is, but usage of this new word could be fun.

"Quiet down you gangly bunch of blowhard bollards!"

That just felt satisfying. If I could channel John Cleese (the indignant version of course), the above line would be perfect.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Manuel_D on Tuesday November 10, 2026 @04:52PM (#50446820)
I can ride my ebike at 28 MPH on a street with a 25 MPH speed limit and I'll regularly get cars tailgating me honking and crossing the double line to pass.
Re:Toyota brand Scion is back and it's going to sell a kei t... by WillPostForFood on Tuesday November 10, 2026 @06:47PM (#50447942)
You aren't getting honked at because you are going too slow, you are getting honked at because you are blocking the lane with your bike.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ghostly_s on Tuesday November 10, 2026 @06:55PM (#50448007)
Bikes have equal rights to lanes as cars. Learn the law.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @07:39AM (#50452709)
He could be riding an elephant and it wouldn't matter. The bare legal minimum is not the standard for what constitutes good behavior He'd being dis-courteous to other road users. He shouldn't complain when some of them let him know.

Regardless of his mode of transit if he's going below the prevailing speed and avoiding taking opportunities to let others pass he deserves to hear about it in a not nice way.

Not that it's applicable here but it's doubly true so if he could simply go faster and conform to traffic norms but chooses not to (this is why a speed limit following Prius catches more shit than a laden truck that can only go that fast).

Re:Toyota brand Scion is back and it's going to sell a kei t... by Manuel_D on Tuesday November 10, 2026 @07:31PM (#50448294)
Blocking the lane by going a few miles an hour above the speed limit?
Re:Toyota brand Scion is back and it's going to sell a kei t... by fhn on Tuesday November 10, 2026 @08:24PM (#50448706)
how are they blocking when they are going 28 in a 25. Speed limits exist for a reason.
Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway173738 on Wednesday November 11, 2026 @09:21AM (#50453765)
It’s the same old “rules for thee but not for me” thinking that’s pervasive in some circles.
Re:Toyota brand Scion is back and it's going to sell a kei t... by wffurr on Wednesday November 11, 2026 @10:18AM (#50454454)
Why does "blocking the lane with a bike" matter in the slightest? Maybe some people see that as a personal affront because they think the road belongs to cars?

It's only "blocking" because the drivers think the bike is too slow. Which is because they want to break the law themselves and speed dangerously. It's pretty bogus.

Re:Toyota brand Scion is back and it's going to sell a kei t... by asdff on Tuesday November 10, 2026 @05:01PM (#50446909)
Imagine how many diesel exhaust clouds this clown car going 25mph is going to be served at green lights in the bible belt of the US
Re:Toyota brand Scion is back and it's going to sell a kei t... by lakeviewterrace on Tuesday November 10, 2026 @05:13PM (#50447032)
Uh, zero?

It's a work truck not a Prius with a Coexist sticker.

Re:Toyota brand Scion is back and it's going to sell a kei t... by asdff on Tuesday November 10, 2026 @07:11PM (#50448133)
It fits in a compact space and that is a sin enough in these parts
Re:Toyota brand Scion is back and it's going to sell a kei t... by Dig1t on Tuesday November 10, 2026 @05:03PM (#50446924)
I know two people who have been pulled over in the US for driving too slow.

If you drive significantly slower than the flow of traffic it can create a hazard for other drivers.

Generally speaking, much of driving is predicting what other drivers will do. If you behave significantly differently than other cars you do raise the chances of an accident.

Re:Toyota brand Scion is back and it's going to sell a kei t... by nkrisc on Tuesday November 10, 2026 @05:53PM (#50447444)
And yet if traffic is traveling at the speed limit and you’re going 20 MPH slower you’re a hazard.

Most cops will likely even pull you over for that.

I’ve seen more than one person try to merge onto a highway at 45 MPH and every time they very nearly caused an accident.

Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @09:59AM (#50454260)
>I’ve seen more than one person try to merge onto a highway at 45 MPH and every time they very nearly caused an accident.

Speed differential based ticketing. That guy who stops on the ramp when traffic is going 60 is teeing up the same potential ~40mph accident as the guy trying to weave through the same traffic at 100.

Reverse the default rules of rear ending liability in merging zones as the cherry on top.

We really should reverse the rules of default liability for rear ending in merge zones.

I'm sure there's some kinks to iron out but I think my plan is solid.

Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @04:44PM (#50446727)
You need to complain to your congressman, not to Toyota. The 25mph limit is set by the Low Speed Vehicle standards.
Re:Toyota brand Scion is back and it's going to sell a kei t... by malfist on Tuesday November 10, 2026 @05:09PM (#50446977)
Why? If they can't make a vehicle safe enough to not require low speed vehicle standards then they should make their vehicles safer.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @05:12PM (#50447019)
Low-speed vehicles are essentially golf carts. Do you expect golf carts to be safe at 65 mph?
Re:Toyota brand Scion is back and it's going to sell a kei t... by bombcar on Tuesday November 10, 2026 @05:42PM (#50447341)
Will classify them as motorcycles
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @05:49PM (#50447406)
Yes, the other option Toyota had was to classify then as UTV's, like quad bikes and gators. No speed limit, but not street legal either.

They should probably do that: sell a variant without doors and with knobby tires as a UTV.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 80fj0348i on Tuesday November 10, 2026 @08:01PM (#50448522)
UTVs can be plated as street legal in a lot of states, so that might be more useful for some people.
Re:Toyota brand Scion is back and it's going to sell a kei t... by malfist on Tuesday November 10, 2026 @06:30PM (#50447796)
If they want to go 65mph, yes I expect them to be safe.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Wednesday November 11, 2026 @09:15AM (#50453691)
Some quad bikes can go at speeds close to that, and they are insanely dangerous.
Re:Toyota brand Scion is back and it's going to sell a kei t... by chowells on Tuesday November 10, 2026 @05:16PM (#50447064)
Because they can't bear to make vehicles smaller. That's the real terror on American roads. Something like 60% of vehicles are huge because it makes the driver feel better. And indeed, it makes the driver safer in a collision - at the cost of making everyone else in the area less safe. Something has to be done to stop this trend first and foremost.

After that, when vehicle sizes start trending down towards reasonable, we can look at getting speeds up without reducing overall safety.

Re:Toyota brand Scion is back and it's going to sell a kei t... by jnellis on Tuesday November 10, 2026 @05:32PM (#50447248)
I think the reason trucks are so huge these days is not the ride feel. It's the EPA gives more lenient pollution restrictions based on size of vehicle. So instead of making the engine less polluting, just make the truck bigger and keep the same engine. It's like a cereal box that's only 1/3 full.
Re:Toyota brand Scion is back and it's going to sell a kei t... by intrasight on Tuesday November 10, 2026 @05:48PM (#50447389)
And you can expense a >6000lb vehicle
Re:Toyota brand Scion is back and it's going to sell a kei t... by amiga386 on Tuesday November 10, 2026 @05:53PM (#50447442)
I believe it's a mix of both.

https://en.wikipedia.org/wiki/SUV#United_States

The idea to introduce light trucks in passenger-car shape to get around pollution limits was the car manufacturers' idea. However, the US public ran with it and bought because of the perceived higher safety and social status that comes with driving a larger, heavier vehicle than everyone else. And they continue to buy to attempt to one-up each other even though the pollution limits now apply to SUVs as well as smaller passenger cars.

Re:Toyota brand Scion is back and it's going to sell a kei t... by hdndjsbbs on Tuesday November 10, 2026 @07:36PM (#50448331)
My understanding was that the American domestic auto manufacturers were getting their asses beat by foreign competitors who made much better cars. American companies could differentiate themselves with giant vehicles that wouldn't be practical in Europe or Asia. But because the giant vehicles became status symbols the low end started imitating them and now nobody sells cars in the US any more.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bob1029 on Wednesday November 11, 2026 @01:26AM (#50450293)
It's definitely a blend. I bought something HN would melt down over mostly due to the ride quality. I can drive from Houston to El Paso and not feel it.

I don't buy cars based on their pollution capabilities like some Captain Planet villain. Maybe other consumers are different.

Re:Toyota brand Scion is back and it's going to sell a kei t... by LastTrain on Tuesday November 10, 2026 @06:43PM (#50447913)
You might be the last person on earth that believes this is about safety. The rules are protectionism to keep cheap/affordable vehicles out of the US. Those rules and setion 179 bonus depreciation on large cars are what are keeping the American auto industry alive without having to actually compete.
Re:Toyota brand Scion is back and it's going to sell a kei t... by gwbas1c on Wednesday November 11, 2026 @09:39AM (#50454002)
The bigger question is: why does the truck need to be a Low Speed Vehicle?

Other commenters in this thread explain that they own Kei imports and drive them faster.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 80fj0348i on Wednesday November 11, 2026 @01:28PM (#50456741)
Imported vehicles are grandfathered in under the 25 year rule and are not subject to FMVSS. New build vehicles are.
Re:Toyota brand Scion is back and it's going to sell a kei t... by JKCalhoun on Tuesday November 10, 2026 @05:20PM (#50447100)
Yeah, I see quads on Main Street in the small rural towns in the Midwaste, golf carts tearing around the 'burbs in larger cities…
Re:Toyota brand Scion is back and it's going to sell a kei t... by quickthrowman on Tuesday November 10, 2026 @05:23PM (#50447151)
> There's sizeable demand for people who want to be able to do runs to the bigbox stores for garden and DIY renovation supplies and store it the rest of the time.

Step 1: Drive to Home Depot and buy your items.

Step 2: Rent a truck at Home Depot, load your items into to, drive it home and unload it.

Step 3: Return the truck to Home Depot and drive home.

That seems easier than buying and storing a vehicle to me, but I’m just a dumb construction project manager.

You could even skip the truck rental and going to to store step and have everything delivered directly to your house.

Re:Toyota brand Scion is back and it's going to sell a kei t... by schiffern on Tuesday November 10, 2026 @05:50PM (#50447413)
Note that LSVs are allowed on roads with a posted speed limit of 35 mph or less.

Whether you feel safe doing so is a separate question, of course.

https://afdc.energy.gov/laws/5954

Re:Toyota brand Scion is back and it's going to sell a kei t... by samtheDamned on Tuesday November 10, 2026 @06:24PM (#50447749)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by 0xbadcafebee on Tuesday November 10, 2026 @04:32PM (#50446603)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by zokier on Tuesday November 10, 2026 @04:34PM (#50446632)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by erickhill on Tuesday November 10, 2026 @04:36PM (#50446653)
660cc engine at ~40 horsepower is about the same as a mid-70s VW Beetle - not in cc size, but HP potential.

This little truck could do a lot more than 25 mph if it were allowed to do so. Not saying that would be safe, and I'd not want to ever put one on a busy freeway, but for getting around most urban cities in the US it's fine as-is but would be even better if the limit was ~40 mph.

Re:Toyota brand Scion is back and it's going to sell a kei t... by mike_d on Tuesday November 10, 2026 @04:37PM (#50446661)
In 1963 Lyndon Johnson added "light trucks" to the Chicken Tax as a quid pro quo to prevent the auto workers union from striking before the election.

As a result we don't get "right sized" trucks like the kei or more efficient farm vehicles like the hilux.

Re:Toyota brand Scion is back and it's going to sell a kei t... by drak0n1c on Tuesday November 10, 2026 @10:52PM (#50449570)
Thankfully the set of regulations that essentially banned small trucks were repealed by this administration.
Re:Toyota brand Scion is back and it's going to sell a kei t... by snovymgodym on Tuesday November 10, 2026 @04:39PM (#50446676)
tl;dr: it's for the neighborhood golf cart market
Re:Toyota brand Scion is back and it's going to sell a kei t... by rootsudo on Tuesday November 10, 2026 @04:44PM (#50446725)
So many people here have never driven a kei truck or a wigo/daihatsu agya.

They are not fun cars, they should be cheap and disposable.

The MSRP for this in japan is less than $10,000,$6000 for the base model:

https://toyota.jp/pixistruck/

It's going to go here for what, $15,000? $25,000? Better than buying a 25 yr old one for $10,000 from a used dealer lot that has no parts or real mechanic trained on them but at that price point..

a Mavrick is better.

The amazon truck is better.

Re:Toyota brand Scion is back and it's going to sell a kei t... by SoftTalker on Tuesday November 10, 2026 @04:54PM (#50446837)
$20K (ish) will get you a Slate EV truck with no options, or a forthcoming REO. Real, road-legal trucks.
Re:Toyota brand Scion is back and it's going to sell a kei t... by jbm on Tuesday November 10, 2026 @05:05PM (#50446939)
I remember getting into my father in law's kei truck. He literally was given it for free by someone he knew; that is how disposable they are.

And yeah, absolutely not comfortable.

Toyota selling them for $25k is parasitism. The idea of selling a cheap truck is apparently impossible with their cost structures. (Worse, if it succeeds it will ruin the Japanese market)

The best outcome is that this is a mild success and America gets a second generation shit version for 40 or 50k that has been fattened and rendered worthless, much like the second generation XB. (Hopefully the second generation is on some slop tier SUV platform so it doesn't wreck the economics of the Japanese market.)

Re:Toyota brand Scion is back and it's going to sell a kei t... by greenowl on Tuesday November 10, 2026 @06:41PM (#50447896)
Supposedly Toyota is also working on the Stout - a smaller pickup to compete with the Maverick.
Re:Toyota brand Scion is back and it's going to sell a kei t... by GenerWork on Tuesday November 10, 2026 @04:46PM (#50446749)
Can’t wait for Floridians to jailbreak the ECU and set it the top speed for max 35 MPH in order to treat it like a long bed golf cart.
Re:Toyota brand Scion is back and it's going to sell a kei t... by heohk on Tuesday November 10, 2026 @04:51PM (#50446804)
Mom, Dad, I'm kei
Re:Toyota brand Scion is back and it's going to sell a kei t... by internet2000 on Tuesday November 10, 2026 @04:52PM (#50446813)
Let's see if the vocal internet crowd puts their money where their posts are. I predict this being a market failure.
Re:Toyota brand Scion is back and it's going to sell a kei t... by davexunit on Tuesday November 10, 2026 @04:52PM (#50446825)
The headline excited me but a gas vehicle with a 25mph limit is useless to me. When is someone gonna make an EV truck with a kei-like form factor? The Slate ain't it.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Tuesday November 10, 2026 @04:55PM (#50446847)
For those of you clamoring for kei trucks to be street legal in the US, you really need to do some street view comparisons between Japan and the US.

US roads are built for much, much higher speeds. Kei cars purposefully give up safety with the caveat that they’re only used on low speed roadways, and Japan designs their roads with the intention of these vehicles being acceptably safe in that context.

Re:Toyota brand Scion is back and it's going to sell a kei t... by wodenokoto on Tuesday November 10, 2026 @05:08PM (#50446969)
Kei-cars are the smallest class of cars allowed on highways in Japan. Japan highway speeds are quite low at 100km/h, which is still more than twice what this car is limited to.

On intercity highways in Japan you are driving next to as large trucks as anywhere I've driven.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Tuesday November 10, 2026 @05:10PM (#50446999)
Good correction, I was pretty sure they weren’t allowed on highways but I must have misunderstood.
Re:Toyota brand Scion is back and it's going to sell a kei t... by mallipeddi on Tuesday November 10, 2026 @05:34PM (#50447267)
Kei cars in Japan are definitely allowed to go on their freeways. I have done big roadtrips all over Japan and I see kei cars all the time on the freeways. They just stay in the slow lane but I have seen ambitious kei cars drivers even pass regular cars in the passing lane :)
Re:Toyota brand Scion is back and it's going to sell a kei t... by caconym_ on Tuesday November 10, 2026 @05:29PM (#50447201)
This newly announced truck is apparently limited to speeds I'd consider borderline unsafe on American public roads (<= 25 mph) because that puts it in the LSV category, and that's apparently the only way you can sell a Kei truck under current US regulations. So they're making it less safe and less useful in order to be able to sell it here, I suppose thanks to reasoning similar to that which appears in your comment.

IIUC a typical "real" Japanese kei truck can manage 60-70 mph easily, if not comfortably. That's more than enough to hang with traffic on the vast majority of American roads, and nobody sane is using these things as long distance transportation. So the "they're too slow" argument is clearly bunk.

That leaves the safety angle. I can't help noticing that motorcycles are still legal, or did I miss something? Anyway, it's very emblematic of the American approach to road safety that some small, light vehicles are uncertifiable on safety grounds, but the sizes and weights of personal vehicles are allowed to grow in unbounded fashion. There is clearly no safety issue with getting groceries and picking your kid up from school in something that weighs most of 10K lbs and has such dogshit sight lines that you could run over a whole school bus's worth of kids in a crosswalk and hardly notice.

Freedom? Personal responsibility? Not quite---you can make a choice to endanger other road users, but never yourself! Unless you ride a motorcycle, in which case that's okay.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Barbing on Wednesday November 11, 2026 @12:46AM (#50450094)
> Freedom? Personal responsibility?

Perhaps an attempt to balance both.

Working class buys cheapest available <insert product here>. Allow sale of new vehicles without seatbelts, airbags, etc. and that becomes the attractive thing to lease (assuming it can be insured). Allow, say… uninspected beef & dairy products instead and if those savings are passed on, that’ll be purchased by low-income folks too.

Motorcycles have a built-in discouragement from the cost-optimizing behavior: lack of those two extra wheels.

>Not quite---you can make a choice to endanger other road users, but never yourself!

Would be open to ways regulate enormous vehicles which’re dangerous to the public outside their cabins. Keep taxpayers alive + out of hospitals they might not be able to afford (cost passed on to me).

Re:Toyota brand Scion is back and it's going to sell a kei t... by caconym_ on Wednesday November 11, 2026 @02:52AM (#50450790)
My point is more about the doublethink re: crash safety across various types of vehicles than the implications of actually trying to bring kei vehicles less than 25 years old to the US (in whatever form). Since you mentioned it, I would much rather we get serious about regulating huge, heavy personal vehicles than start worrying about regulatory carve-outs (or whatever) for kei vehicles.

But, (again) since you mentioned it---"new vehicles without seatbelts, airbags, etc." is a misrepresentation of modern kei vehicles. Kei cars sold new today have seatbelts, crumple zones, airbags, ABS, AEB, and so on. They perform well in crashes for their size---sure, they are small cars, but they aren't a scheme to foist unsafe-by-design shitboxes on people who can't afford something safer.

More recent kei pickups still use the cabover design which necessarily limits your available crumple volume, but even those have the modern safety systems. The imports you see in the US are 25+ years old, which affects their safety outcomes in the way you would expect. People here buy them despite the age and import rigamarole (arguably a terrible value on paper) because there is demand.

---

The Smart Fortwo is probably the closest thing to a modern kei car we've had in the US outside of imports. IIUC they made it work with our regs by designing to them from the start, but in practice its safety outcomes were apparently pretty similar to kei cars in Japan, and exactly what you'd expect: decent performance in single vehicle crashes, but they suffer in crashes with larger vehicles. They weren't sold on the cheap to lure cost-conscious buyers (neither are kei cars in Japan), and ultimately I guess Americans just didn't want to buy them. But they were solid runabouts for city dwellers and didn't feel unsafe to drive in that context.

tl;dr: If there was some viable scheme to sell new-ish kei vehicles in the US, I would not be terribly worried about the scenario you describe, and IMO implying some equivalence between e.g. a hypothetical moderate regulatory carve-out for such vehicles with abandonment of beef and dairy product inspections is utterly ridiculous.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Barbing on Wednesday November 11, 2026 @11:00AM (#50454941)
Great answer. Excited to hear about the crumple zones. I'm going to watch some crash tests. Thanks for the Smart Fortwo comparison, a good reminder about that vehicle. I accept it as safe enough to sell and have probably changed my perspective for next time I see a modern kei.

You seem to be better at comparisons than me:

One note on selling new vehicles without safety features: that is an example of what might be made without regulation and what would definitely be purchased on both the new and later the used market by those who can't afford more.

On the beef inspection point, I wanted a random example to drive home that poverty stinks and in every single product category the absolute cheapest SKU has plenty of buyers. You well likely are able to offer a better example I could have thrown out?

Re:Toyota brand Scion is back and it's going to sell a kei t... by webdood90 on Tuesday November 10, 2026 @05:33PM (#50447255)
The roads are built to accommodate the cars Americans drive. At minimum, we have to put our money and interest towards alternatives for the system to change.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bamboozled on Tuesday November 10, 2026 @05:49PM (#50447401)
I drive my Kei Truck on highways all the time, I'm not going to tell you it's safe, but it works fine.
Re:Toyota brand Scion is back and it's going to sell a kei t... by herbst on Wednesday November 11, 2026 @02:25AM (#50450635)
How can road design be for speed? Isn't that more the culture?

Ex. There is no visible difference between Germanies highways (no speed limit) and Switzerland with 120kmh max

Re:Toyota brand Scion is back and it's going to sell a kei t... by Grombobulous on Wednesday November 11, 2026 @05:06PM (#50459351)
Highways aren't even the concern, stroads are.

The US tends to combine relatively high speed (45-55mph) with a large number of driveways and conflict points.

Many other countries do a better job delineating which roads are meant for getting between towns and cities and which roads are low speed streets that are often shared with pedestrians, cars, bicycles, e-bikes.

Another topic worth doing research on is the concept of traffic calming. Wide, straight roads encourage high speed.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Oarch on Tuesday November 10, 2026 @04:59PM (#50446890)
Can I please post my favourite song about Kei Trucks: https://youtu.be/MHAOvKJngTQ
Re:Toyota brand Scion is back and it's going to sell a kei t... by Mr_Eri_Atlov on Tuesday November 10, 2026 @05:14PM (#50447046)
If we change the low-speed vehicle standards to 35 mph or 40 mph, KEI trucks could thrive in America as a low-cost mobility solution!
Re:Toyota brand Scion is back and it's going to sell a kei t... by leoc on Tuesday November 10, 2026 @05:18PM (#50447084)
Re:Toyota brand Scion is back and it's going to sell a kei t... by lp92 on Tuesday November 10, 2026 @05:19PM (#50447095)
This product makes no sense. Who exactly are they planning to sell to? I don't think people needing a truck for work would ever use something like this over say a F150.
Re:Toyota brand Scion is back and it's going to sell a kei t... by devmor on Tuesday November 10, 2026 @05:21PM (#50447121)
Presumably people who need to haul up to 600lbs regularly in an industrial or farm setting that don’t want to spend $40k? What an odd question.
Re:Toyota brand Scion is back and it's going to sell a kei t... by lp92 on Wednesday November 11, 2026 @08:21AM (#50453101)
There's a lot of used cheap trucks available. I don't know any farmers buying new fleet trucks but do buy used F150s.
Re:Toyota brand Scion is back and it's going to sell a kei t... by mgiampapa on Tuesday November 10, 2026 @05:31PM (#50447238)
It's probably the same market fit as the John Deere Gator. We see them used all over in Hawaii like that.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ilamont on Tuesday November 10, 2026 @05:23PM (#50447138)
25 mph works for golf courses, resort, or island use. In rural areas on the mainland, roads connecting towns often have 45 or 55 mph speed limits so unless you plan on staying on the farm I don't think these are practical for trips to go shopping, dumping, hauling, etc.

As for the imports, I saw one of these 90s-era right-hand drive kei trucks at a parking lot a few months ago and talked with the owner. He lived in Boston, said it was super easy to park. Speed maxed out at 70 mph, which is fine for local trips but maybe not for long highway trips.

For people in jurisdictions that allow 30 year old truck imports, and are interested in getting one, there are other countries that use such trucks and have left-hand drive. Taiwan has models from CMC and Suzuki, and I believe South Korea also makes them.

Re:Toyota brand Scion is back and it's going to sell a kei t... by milkytron on Tuesday November 10, 2026 @05:35PM (#50447274)
Kei cars are designed for cities. These will likely be fine in dense areas on local surface streets where traffic is high.
Re:Toyota brand Scion is back and it's going to sell a kei t... by TylerE on Tuesday November 10, 2026 @06:35PM (#50447849)
Fine until they get crunched by a 6k lb Tahoe.
Re:Toyota brand Scion is back and it's going to sell a kei t... by JoeAltmaier on Tuesday November 10, 2026 @06:36PM (#50447861)
True of most everything
Re:Toyota brand Scion is back and it's going to sell a kei t... by TylerE on Tuesday November 10, 2026 @06:47PM (#50447941)
Not really. In something like a moderately new VW Golf you’ll likely be fine.
Re:Toyota brand Scion is back and it's going to sell a kei t... by King-Aaron on Tuesday November 10, 2026 @07:39PM (#50448351)
( cries in NA mx5 )
Re:Toyota brand Scion is back and it's going to sell a kei t... by TylerE on Tuesday November 10, 2026 @08:15PM (#50448633)
Miata is always gong to be rough because in a modern unibody a lot of the strength is in the roof.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cityofdelusion on Tuesday November 10, 2026 @08:32PM (#50448763)
NA Miata here in pickup truck heartland. Any other vehicle can kill you, even a Camry seems gargantuan. Just gotta drive smart and defensively. That said I’m more worried about no airbag and no roof protection way more than the type of cars around me. Gotta treat it like a 4 wheeled motorcycle.
Re:Toyota brand Scion is back and it's going to sell a kei t... by King-Aaron on Tuesday November 10, 2026 @09:37PM (#50449156)
Yeah that's exactly how I drive mine, luckily it's just a weekend car so the chances of someone not seeing me while driving is reduced.

I also maintain that 'loud pipes save lives' (lol), and being bright yellow does also add a little to it's visibility on the road.

Re:Toyota brand Scion is back and it's going to sell a kei t... by yourusername on Wednesday November 11, 2026 @03:45AM (#50451062)
>Just gotta drive smart and defensively.

If you're stopped at a red light behind a car or truck and someone on their phone plows into the back of your car there's no driving defensively to protect you. A modern car might save you. If the fun of driving a lightweight car is worth the safety issues that's fine, but you can not just drive defensively and solve those issues.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ultrarunner on Tuesday November 10, 2026 @06:44PM (#50447922)
Perhaps a CDL should be required for the Tahoe.
Re:Toyota brand Scion is back and it's going to sell a kei t... by topaz0 on Tuesday November 10, 2026 @07:11PM (#50448132)
And a wheel tax that scales with weight^4 just like the road wear it causes.
Re:Toyota brand Scion is back and it's going to sell a kei t... by testing22321 on Tuesday November 10, 2026 @07:06PM (#50448087)
“You should have brought a bigger gun” -Americans
Re:Toyota brand Scion is back and it's going to sell a kei t... by DASD on Tuesday November 10, 2026 @07:14PM (#50448162)
Light compared to the new 9K lb Cadillac Escalade EV.
Re:Toyota brand Scion is back and it's going to sell a kei t... by defrost on Tuesday November 10, 2026 @07:59PM (#50448496)
And a Tahoe's fine until it gets crunched by an actual truck: https://www.youtube.com/watch?v=4TskUzmg6Sk
Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Tuesday November 10, 2026 @06:50PM (#50447973)

    > Kei cars are designed for cities.
Really? Says who? In Japan, in rich cities, most private drivers are driving regular-sized cards, not kei cars. Some small businesses use kei trucks for deliveries. When you go to the suburbs and countryside, it is mostly kei cars and trucks because the annual registration tax is much lower than a regular car. In short: They are cheaper to own. For normie drivers in Japan, a kei car is practical. If they could afford a regular-sized car, they would probably upgrade.
Re:Toyota brand Scion is back and it's going to sell a kei t... by kadoban on Tuesday November 10, 2026 @11:44PM (#50449835)
> In Japan, in rich cities, most private drivers are driving regular-sized cards, not kei cars.

I mean, "most private drivers" in Japan is a _tiny_ subset of people, no? Isn't a large part of that basically just rich people showing off?

Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Wednesday November 11, 2026 @01:18AM (#50450246)
Man, people are so clueless about Japan here on HN. Let me repeat what I have said so many times here before: All rich non-microstates are mostly driving except their biggest cities. And rich people in big cities mostly own cars. The urban car owner rides a train to work, but they drive on the weekends.

Yes, like most other rich countries, cars are a status symbol. Kei car/truck basically says you are middle class or below. Regular size car/van is the flex, especially German cars.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Karrot_Kream on Wednesday November 11, 2026 @01:31AM (#50450323)
Most Westerners visit Central Tokyo, Osaka, Kyoto and think all of Japan is that way. One big difference though is Japanese families will often get in one car together while Americans can often take more than one car between adults.
Re:Toyota brand Scion is back and it's going to sell a kei t... by SenHeng on Wednesday November 11, 2026 @02:11AM (#50450540)
Even Japanese who grew up in Tokyo seem surprised that cars are a necessity out in the smaller cities.
Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Wednesday November 11, 2026 @09:53PM (#50462471)
Yet another clueless comment about Japan. Do you think the same applies for Parisians? "Even French who grew up in Paris seem surprised that ..."

All kinds of people who grew up in Tokyo are well aware that cars are required outside of a few big cities in Japan. Examples: (a) You have relatives that live in the countryside. (b) You take a family trip to the countryside for hiking or onsen/ryokan or skiing. (c) You watch NHK (public TV) about a small village.

Re:Toyota brand Scion is back and it's going to sell a kei t... by SenHeng on Thursday November 12, 2026 @07:38AM (#50466284)
Dude, I fucking live here.

I often get questions about train and bus coverage and they are surprised that you need a car in 2nd tier cities like Kobe, Nagoya or Matsumoto. They ‘know’ that having a car is convenient, they didn’t _understand_ that it was a necessity.

Don’t be that guy that thinks your experience of Japan is the only one.

Re:Toyota brand Scion is back and it's going to sell a kei t... by officeplant on Wednesday November 11, 2026 @11:15AM (#50455107)
> Regular size car/van is the flex, especially German cars.

Funniest thing my brother has sent me pictures of while living in Japan was a local guy in Nara who drove an imported H2 Hummer.

Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Wednesday November 11, 2026 @12:10AM (#50449949)
> If they could afford a regular-sized car, they would probably upgrade.

Cost is a major factor, but so is the convenience of driving (and parking) a car with a small foot print. Plenty of people who could afford a larger car opt to go with a kei car for that reason. My family has one large luxury car and one kei car, and for a lot of day-to-day stuff the kei car gets more use because it's more convenient to park or drive on narrow streets.

Re:Toyota brand Scion is back and it's going to sell a kei t... by lz400 on Wednesday November 11, 2026 @04:39AM (#50451412)
This is incorrect. I live in Japan. Many people buy kei cars for cities because they're cheap, small (Tokyo streets are sometimes super narrow) and enough for city driving. Kei cars are extremely common in cities, towns and suburbs.
Re:Toyota brand Scion is back and it's going to sell a kei t... by King-Aaron on Tuesday November 10, 2026 @07:27PM (#50448273)
I drove a Suzuki SuperCarry 999cc from Albany (western australia) to Perth, around 400km. I bought it from down there and figured I'd tow it back, but I discovered when I got there that the Carry was too narrow to actually get on the car trailer.

So I drove it the whole way. It was god awful - noisy, slow, every corner felt like it was picking up the wheels and about to roll over. But it was hilarious and definitely possible to do a trip like that lol.

Re:Toyota brand Scion is back and it's going to sell a kei t... by imp0cat on Wednesday November 11, 2026 @02:22AM (#50450606)
MCM did a movie about driving a kei truck: https://www.youtube.com/watch?v=7tfSBS3HyTc ( 4X4 Adventure in a Sierra Jimny & JDM Kei Truck [OFF ROAD FEATURE FILM] )
Re:Toyota brand Scion is back and it's going to sell a kei t... by hogehoge51 on Tuesday November 10, 2026 @09:28PM (#50449101)
> Kei cars are designed for cities.

1. The article is about kei trucks, not kei cars. different things. 2. Kei is Japanese regulatory category designed for Japan. Japan is a country with quite a bit of non city places where kei .* are quite popular.

Alphard and Velfire are designed for cities, ideally dense areas where driving them isolates you from high traffic and passers by you force to move out of your way.

Re:Toyota brand Scion is back and it's going to sell a kei t... by aidenn0 on Tuesday November 10, 2026 @09:32PM (#50449125)
In California, many local surface streets have speed limits above 35mph.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ButlerianJihad on Wednesday November 11, 2026 @02:28AM (#50450662)
There is more than one concept called "city driving".

In terms of fuel economy (mileage), vehicles are typically tested and rated in at least two environments:

https://en.wikipedia.org/wiki/Fuel_economy_in_automobiles#Di...

* "City driving" which means surface road speeds and the typical stop-and-go of traffic lights, stop signs and other controls.

* "Highway driving" which means, sustained speeds 55mph+ without the stop-and-go. This category is usually judged more efficient, especially for ICE vehicles.

Now, there may be other design considerations, such as "city vs. rural" if they're manufacturing tractors and combines vs. sports cars. And categories beyond these I've already mentioned. So when we say the vehicle is "designed for cities", do we mean that all of these boxes have been checked? Because in terms of fuel economy, "city driving" and "highway driving" both happen in cities.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ndesaulniers on Tuesday November 10, 2026 @05:51PM (#50447422)
That's what aftermarket Turbos (sold on eBay) are for.
Re:Toyota brand Scion is back and it's going to sell a kei t... by pmichaud on Tuesday November 10, 2026 @05:56PM (#50447472)
I had a "car" with a 25mph limit back in 2005 or so, and it was awesome for my inner city living. I barely used my "real" car during the years I had it.
Re:Toyota brand Scion is back and it's going to sell a kei t... by stackghost on Tuesday November 10, 2026 @05:57PM (#50447483)
These Kei trucks are everywhere where I live (PNW). They seem like the ideal utility vehicle for city centres if you don’t need seating.
Re:Toyota brand Scion is back and it's going to sell a kei t... by taurusnoises on Tuesday November 10, 2026 @06:32PM (#50447820)
How much soil can a Kei truck handle with a 600lb payload. A single cubic yard of soil can weigh up to 2k lbs. Unless we're talking tiny trips to the farm supply store for a few bags, this ain't gonna handle much.
Re:Toyota brand Scion is back and it's going to sell a kei t... by stackghost on Tuesday November 10, 2026 @06:35PM (#50447853)
> How much soil can a Kei truck handle with a 600lb payload.

Probably about 600 lbs of soil. Nobody in the city is going to “farm supply stores”, whatever those are. If you live on a gigantic lot out in the boonies then by all means take your gigantic lifted dodge ram

Re:Toyota brand Scion is back and it's going to sell a kei t... by JoeAltmaier on Tuesday November 10, 2026 @06:37PM (#50447866)
Well, depends on the city. A popular chain in Iowa is 'Tractor Supply', in most towns. They have everything.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ghostly_s on Tuesday November 10, 2026 @06:54PM (#50447999)
Iowa has exactly one city.
Re:Toyota brand Scion is back and it's going to sell a kei t... by wiredfool on Wednesday November 11, 2026 @11:10AM (#50455052)
That’s why they call it Iowa City.
Re:Toyota brand Scion is back and it's going to sell a kei t... by taurusnoises on Tuesday November 10, 2026 @06:41PM (#50447897)
If you don't know what a farm supply store is (the PNW has got maaaany), then assessing the practicality of a truck's ability to haul soil probably isn't where you wanna start.
Re:Toyota brand Scion is back and it's going to sell a kei t... by stackghost on Tuesday November 10, 2026 @09:04PM (#50448969)
I have never heard the term “farm supply store” in my life, around here they call them garden centers.

Unless you mean a place for actual farm supplies, like commercial grade irrigation and stuff.

> Ps, "how much" was in reference to cubic feet. You usually don't buy soil by the pound haha.

Ask a stupid question, get a stupid answer

Re:Toyota brand Scion is back and it's going to sell a kei t... by HeyLaughingBoy on Tuesday November 10, 2026 @10:57PM (#50449589)
FWIW, a farm supply store like Tractor Supply or Fleet Farm is not really a garden center, although they usually also carry gardening stuff. It's where you go to buy livestock feed [1], troughs, pasture seeds, tractor repair parts and some simpler implements etc.

1. Not to be confused with a feed mill which will typically only have livestock feed and in bulk for better pricing.

Re:Toyota brand Scion is back and it's going to sell a kei t... by stackghost on Tuesday November 10, 2026 @11:07PM (#50449650)
Okay well nobody in the city is buying livestock feed or pasture seeds in sufficient quantities that won’t fit into a kei truck.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Marsymars on Tuesday November 10, 2026 @08:39PM (#50448812)
> Probably about 600 lbs of soil. Nobody in the city is going to “farm supply stores”, whatever those are.

Eh I live in the city and last time I had 1200lb of mulch delivered it came from a depot like 10 minutes away, also in the city. Could have saved $100 by picking it up myself.

Re:Toyota brand Scion is back and it's going to sell a kei t... by iamnothere on Wednesday November 11, 2026 @07:41AM (#50452723)
You should look up if your city has a “mulch yard” that produces and sells mulch. Many do, and it’s much cheaper than the bagged stuff. But it does come in bulk loads.

Some cities even give away mulch at recycling/compost centers.

Re:Toyota brand Scion is back and it's going to sell a kei t... by newsclues on Tuesday November 10, 2026 @06:38PM (#50447871)
Enough for small landscaping jobs.
Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Tuesday November 10, 2026 @09:34PM (#50449135)
That 600 lb payload is likely the legal rating - which is a limit the government imposes on kei trucks rather than what the truck is actually capable of. A bit like the "gentleman's agreement" in the past to limit cars to 276 HP that was, in reality, a lie. [1]

Daihatsu sells an "agriculture special" model Hijet with a special suspension that can carry far than 600 lbs [2]. During harvesting season, it's common to see them hauling around full sacks of rice which are rated for more than twice the legal limit [3]. A lot of the trucks that get imported to the US are probably the agriculture models.

The penalties for exceeding the weight limit can actually be pretty severe. But it seems police turn a blind eye to farmers making short trips to the processing plant on public roads.

[1] https://carbuzz.com/features/jdm-gentlemans-agreement-japane...

[2] https://www.daihatsu.co.jp/lineup/truck/02_grade.htm?item=5

[3] https://store.shopping.yahoo.co.jp/truetools/tnk-kaba-1300rc...

Re:Toyota brand Scion is back and it's going to sell a kei t... by SenHeng on Wednesday November 11, 2026 @02:25AM (#50450633)
Out here in snow country, you’ll often see kei trucks carrying these giant snowblowers that weigh over 600kg[0], ferrying them between jobs.

[0]: https://www.honda.co.jp/snow/lineup/large/hsl2511-jr.html

Re:Toyota brand Scion is back and it's going to sell a kei t... by datas on Wednesday November 11, 2026 @09:10AM (#50453639)
Kei trucks are rated for 350kg so around 750lbs.

I ordered 1 yard of soil and loaded 30 of the 60 bags. It was a short trip but it did fine.

For scale, 30bags filled it to the top of the bed almost exactly. It was also really wet im sure I was pushing well over 1k lbs

Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Tuesday November 10, 2026 @06:51PM (#50447979)
I assume they are imports from Japan? If so, have they done any work on the body to make them safer in an accident?
Re:Toyota brand Scion is back and it's going to sell a kei t... by King-Aaron on Tuesday November 10, 2026 @07:39PM (#50448361)
Just don't crash and they're perfectly fine
Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Tuesday November 10, 2026 @10:59PM (#50449599)
I am unsure if this is sarcasm. As I understand, if you import a kei car/truck from Japan, it is not road-ready according to federal guidelines. There is some minor work that needs to be done. There are a bunch of YouTube videos that explain the rules and process.
Re:Toyota brand Scion is back and it's going to sell a kei t... by King-Aaron on Wednesday November 11, 2026 @01:36AM (#50450345)
> I am unsure if this is sarcasm

I'm unsure if you're serious.

Re:Toyota brand Scion is back and it's going to sell a kei t... by kridsdale1 on Wednesday November 11, 2026 @03:27PM (#50458226)
If they’re big enough, they’re safe after you crash them as well. For you at least.
Re:Toyota brand Scion is back and it's going to sell a kei t... by delfinom on Tuesday November 10, 2026 @06:52PM (#50447986)
25mph is perfect for NYC where it's now the default top speed. There is a demand for smaller delivery and service vehicles in such a tight city.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @07:33AM (#50452667)
Have you ever actually driven in NYC? To go anywhere other than the next block you're inevitably getting on some multi-lane connector or something where the speed is very much not 25mph.
Re:Toyota brand Scion is back and it's going to sell a kei t... by datameta on Wednesday November 11, 2026 @09:20AM (#50453755)
You can count on your hand how many roads are 30/35mph, and those are virtually quasi-highways. Major roads like Ocean Parkway (bisects Brooklyn), Queens Blvd, Atlantic Ave, Pelham Parkway are all 25mph. You can very much get anywhere outside of Staten Island capped at 25mph.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @10:40AM (#50454713)
There's a million interstate and state highways that criss cross the NYC area and you inevitably wind up on any given one for half a mile or something. When it's busy 25 is probably fine but there's also a lot of time when it's not.
Re:Toyota brand Scion is back and it's going to sell a kei t... by datameta on Wednesday November 11, 2026 @03:44PM (#50458418)
I have a feeling you are extrapolating from either NJ or LI experience.
Re:Toyota brand Scion is back and it's going to sell a kei t... by codingdave on Tuesday November 10, 2026 @07:43PM (#50448394)
> unless you plan on staying on the farm

Yeah, many vehicles do stay on the farm. Some farms are also huge, so you'll see large farm equipment using the narrow back roads to move between fields. You'll see everything from huge equipment that almost blocks the road to little ATVs, all on the same roads with the cars. Everybody around here is used to being on a 45/55 mph speed limit road and coming across vehicles that cannot go that speed. It is just part of living in rural USA.

Re:Toyota brand Scion is back and it's going to sell a kei t... by encrypted_bird on Wednesday November 11, 2026 @09:59PM (#50462510)
Can confirm. I live in SE Michigan in a small farming town and it's not unusual to see equipment going down the local highway (not the interstate; just the highway).
Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Tuesday November 10, 2026 @07:45PM (#50448415)
I think that's exactly what Toyota envisions: it's a farm/groundskeeping truck. That's why tons of them already get imported to the US. These aren't competing with cars, they're competing with Gators [1]

I know a kid who drove his tractor to school once in a while, it topped out at ~20. If dad had the truck and mom had the car, what else was he gonna do? Using a low-speed vehicle in a pinch is not a new idea to these trucks' target customers. Having such a vehicle but with A/C and airbags is probably a huge selling point, actually.

[1]: https://www.deere.com/en-us/products-and-solutions/gator-uti...

Re:Toyota brand Scion is back and it's going to sell a kei t... by _heimdall on Wednesday November 11, 2026 @12:14AM (#50449971)
We have an old Kei truck on our farm, with HVAC though no airbags. The only reason I picked it over a UTV or similar is because it is still street legal here and does around 50mph. I can comfortably take it into town around 10 miles away, pick up supplies, and drive back with a tag on the back and keeping up with traffic.

If Scion limits the top speed to 25mph it'd be useless to me for our farm. I'd still rather buy an imported Honda Acty or Suzuki Carry for the price, if I'm lucky I'd find one with a hydrolic dump bed and still be cheaper than what Scion will likely be able to sell this for.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Wednesday November 11, 2026 @02:04AM (#50450499)
I suspect the price is gonna limit the retail appeal moreso than the speed. Used import trucks will probably cost less, but then the truck is your problem once it arrives here. An official manufacturer relationship will be appealing to fleet buyers.

I have zero concerns about the speed governor. That's gonna end up being a flash mod you can do yourself in your garage, I guarantee it. Worst case scenario, someone will start selling ECUs on eBay or something.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 27183 on Wednesday November 11, 2026 @09:37AM (#50453973)
Being a Toyota I imagine it'll be pretty easy to disable the limiter, unless it's geared such that the engine is wound out at 25mph in top gear. But that seems unlikely, given how nonstandard the parts would have to be to make it happen. my hunch is the limit is electronically imposed and will therefore be hacked in short order.
Re:Toyota brand Scion is back and it's going to sell a kei t... by voxelghost on Tuesday November 10, 2026 @11:35PM (#50449790)
>25 mph works for golf courses ...

Well thats a regulatory issue in the US. Without load, the truck without limiter will hapily do 50mph, and less happily 60+, although it might take you some time to get there.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ghtbircshotbe on Wednesday November 11, 2026 @09:30AM (#50453883)
The farmers in their tractors and the Amish in their buggies don't seem to mind going slow on the county highways. Send like this one is legally not allowed on the highway though
Re:Toyota brand Scion is back and it's going to sell a kei t... by johsole on Wednesday November 11, 2026 @12:33PM (#50456045)
On many smaller roads in more rural areas farm equipment is already allowed to drive on those roads. This obviously excludes interstate highways.
Re:Toyota brand Scion is back and it's going to sell a kei t... by sleepy_keita on Tuesday November 10, 2026 @05:23PM (#50447140)
I was wondering why they'd keep the same 660cc engine, but it has a 25mph limiter, huh. Waste of an opportunity. 660cc is fine for going 100-120kph here in Japan. I love my kei truck, but speeds in the US are way too fast. I'd want at least a 1L engine.
Re:Toyota brand Scion is back and it's going to sell a kei t... by laweijfmvo on Tuesday November 10, 2026 @05:24PM (#50447164)
why would they build this? i believe there is a legitimate market for small trucks (actual small trucks, not Mavericks), but less than 25mph is just not useable for anything
Re:Toyota brand Scion is back and it's going to sell a kei t... by rimbo789 on Wednesday November 11, 2026 @07:11AM (#50452514)
I think a much better question is why do we think trucks need to go faster than 25mph? Why do we build our roads and cars to do that? Speed kills.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cf100clunk on Tuesday November 10, 2026 @05:25PM (#50447166)
NYT article: ''Toyota Sees a U.S. Future for Tiny Trucks With a Devoted Following''

http://archive.today/rLNx6

Re:Toyota brand Scion is back and it's going to sell a kei t... by jutworks on Tuesday November 10, 2026 @05:28PM (#50447186)
Think you could bench a Scion KEI?
Re:Toyota brand Scion is back and it's going to sell a kei t... by doubled112 on Tuesday November 10, 2026 @06:01PM (#50447533)
Leg press, probably.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bryanlarsen on Tuesday November 10, 2026 @05:28PM (#50447193)
John Deere sells tons of Gators, lots of farms have them. This seems more capable and similarly priced.
Re:Toyota brand Scion is back and it's going to sell a kei t... by classictraffic on Tuesday November 10, 2026 @05:29PM (#50447211)
This would have been an instant buy for me if it weren't for the 25mph limit. That being said, I'm extremely excited by this, because it proves there is demand for Kei trucks in the US. I've done a lot of research into the import process for bringing a truck over from Japan, and I'll likely end up going that route in a year or so unless newer trucks with higher speeds get announced
Re:Toyota brand Scion is back and it's going to sell a kei t... by pfdietz on Tuesday November 10, 2026 @05:37PM (#50447288)
I am sure someone will hack it to remove any enforced speed limit. And I'm sure Toyota will design it so that hack isn't too difficult.
Re:Toyota brand Scion is back and it's going to sell a kei t... by wry_xy on Tuesday November 10, 2026 @05:43PM (#50447351)
The trucks can go faster. The issue is where they can drive legally.
Re:Toyota brand Scion is back and it's going to sell a kei t... by shye on Tuesday November 10, 2026 @06:02PM (#50447549)
That's one issue. There's also safety as LSV regulation do not require any crashworthiness tests, so such trucks may be more dangerous to passengers and others (or may not - as there's no mandated bar, we can't really tell how good/bad they are).
Re:Toyota brand Scion is back and it's going to sell a kei t... by jojobas on Tuesday November 10, 2026 @06:09PM (#50447618)
I'd think these are not any more unsafe than any other cab-over truck?
Re:Toyota brand Scion is back and it's going to sell a kei t... by shye on Tuesday November 10, 2026 @06:34PM (#50447838)
We can't tell without comparable tests, which we don't have.

Results from crash testing of the Japanese model aren't great (scored 1 out of 5; higher is better), but since results are only comparable to similar weight vehicles, we can't compare to bigger cab-overs directly, only to passenger Kei cars, where some reach 4 out of 5, with a few scoring the full 5.

Re:Toyota brand Scion is back and it's going to sell a kei t... by jojobas on Tuesday November 10, 2026 @08:12PM (#50448606)
The thing is, heavier trucks are exempt from any of it in the US. 2006-2009 Chevrolet W-Series were frontal collision death traps as kei trucks and nobody cared.
Re:Toyota brand Scion is back and it's going to sell a kei t... by mywittyname on Tuesday November 10, 2026 @05:58PM (#50447504)
> And I'm sure Toyota will design it so that hack isn't too difficult.

And that's how to get these banned.

People reflash these to remove the speed governor, then drive them on regular roads. These things hold up traffic, piss people off, who then complain to law enforcement. The police do nothing about it so the issue gets raised to state and federal legislators, who do take action.

You can get away with a lot, so long as you don't bother anyone. The EPA didn't crack down on diesel tuners until coal rolling became enough of an issue that people complained about the lack of enforcement.

Re:Toyota brand Scion is back and it's going to sell a kei t... by caconym_ on Tuesday November 10, 2026 @06:41PM (#50447898)
> These things hold up traffic

IDK what kind of gearing this gimped version will come with, but it apparently has the same 660cc engine as the "real" Japanese version that can do 70+ mph. That's not a vehicle that's going to hold up traffic by being too slow, unless it's camping in the left lane on the freeway.

Re:Toyota brand Scion is back and it's going to sell a kei t... by pfdietz on Tuesday November 10, 2026 @07:11PM (#50448137)
> And that's how to get these banned.

Just how cars that can be hacked to eliminate pollution controls are banned?

Oh wait. That doesn't happen. The individual that does the hacking can get in trouble; the company? Not so much.

Re:Toyota brand Scion is back and it's going to sell a kei t... by quietsegfault on Tuesday November 10, 2026 @07:48PM (#50448430)
In my US State, low speed vehicles have special license plates. You can get stopped by police and towed if you take it onto roads over 35mph speed limit.
Re:Toyota brand Scion is back and it's going to sell a kei t... by matt3210 on Tuesday November 10, 2026 @05:32PM (#50447247)
Not useful, large brands will moat them out of existance for everyday use
Re:Toyota brand Scion is back and it's going to sell a kei t... by dennyabraham on Tuesday November 10, 2026 @05:38PM (#50447306)
Kei trucks have high utility because they continue to be country-appropriate as American pickup trucks (and cars!) used to be. The confluence of CAFE standards and tax benefits entirely eliminated small vehicles in the United States. It really makes companies like Telo stand out, as they are making small yet fully functional trucks in the US, despite the inherent headwinds.

Another company that deserves plaudits for the same is mutiny.fm who are building an open source kei truck out of a disused factory in Detroit. Similar limitations as the new scion, but aimed at people for whom repairability and modifiability are virtues in a vehicle

Re:Toyota brand Scion is back and it's going to sell a kei t... by SecretDreams on Tuesday November 10, 2026 @05:42PM (#50447345)
> It really makes companies like Telo stand out, as they are making small yet fully functional trucks in the US, despite the inherent headwinds.

I don't know if you are affiliated with Telo or just find them fascinating as a product segment, but a starting price of 42k USD is the thing that "stands out" the most for me about their product. Otherwise, I do like the segment - but this pricing is offensive.

Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Tuesday November 10, 2026 @05:41PM (#50447336)
I use a kei truck for farming. They are incredibly pragmatic little vehicles. They are very capable driving around on dirt/gravel agricultural roads with 4WD, and they are inexpensive and robust enough that you can really beat them up and use them as a tool without worry. Repairs and replacement parts are ubiquitous and inexpensive.

They aren't comfortable to drive at all (although just having A/C at all on a hot summer day in the field is a godsend), and I wouldn't want to do longer trips in one - although you certainly could in a pinch.

It seems like Toyota/Scion is just testing the waters here, and I'm not sure how successful they'll be. But I hope there is a future for kei trucks in the US.

Re:Toyota brand Scion is back and it's going to sell a kei t... by SOLAR_FIELDS on Tuesday November 10, 2026 @05:54PM (#50447454)
I've been driving a 2 seater manual Ford Ranger for the past 15 years and it definitely feels like the next level up of the kei philosophy. I'll probably drive it for the rest of my life at this point. It has crank windows, it's indestructible, and it climbs stuff like a little buggy - I've taken it places where sometimes even Jeeps struggle. It's not the car you take on a long road trip, but maybe different tools for different jobs.
Re:Toyota brand Scion is back and it's going to sell a kei t... by jojobas on Tuesday November 10, 2026 @06:04PM (#50447577)
Isn't the smallest Ranger 2x heavier for maybe 1.3x payload? It's almost as far from kei trucks philosophically as one can get.
Re:Toyota brand Scion is back and it's going to sell a kei t... by jyoung8607 on Tuesday November 10, 2026 @06:47PM (#50447943)
Haven't done the math, but the era of Ranger that comment spoke of would be much smaller than the Ranger sold today. Think more like the old Chevy S10. Not quite kei, but getting there.
Re:Toyota brand Scion is back and it's going to sell a kei t... by tmnvix on Tuesday November 10, 2026 @08:45PM (#50448852)
> Not quite kei, but getting there.

From a US perspective I guess. Here in NZ, the 2011 Ford Ranger was already amongst the largest and tallest vehicles on the road (excluding actual trucks and buses of course).

Re:Toyota brand Scion is back and it's going to sell a kei t... by gopalv on Tuesday November 10, 2026 @06:44PM (#50447921)
> - Manual transmission

The Toyota eCVT is an engineering marvel[1].

The hybrid power train is simpler than a regular transmission and made of more durable parts.

The clutch itself might not have to disappear for more fine grained power delivery, the new Ferrari clutch-by-wire is a similar bit of a few hall sensors talking to the ECU.

You can build a simulacrum of a manual low-mode transmission without needing to use it constantly in stop-go traffic or while sliding backwards on loose dirt.

[1] - https://www.youtube.com/watch?v=r2L5VOtf47Y

Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Tuesday November 10, 2026 @07:11PM (#50448138)
In kei trucks I think the manual transmission is mainly just about cost of ownership. A new 4WD kei truck with MT costs ¥1,226,500 ($7,727 USD) compared to ¥1,303,500 ($8,212) for a manual transmission - about 6% less [1]. And longer term repairs/replacement of a manual transmission tend to be less costly than an automatic transmission.

I don't think it's possible to deliver a Toyota hybrid system or Ferarri-style drive-by-wire clutch at that price point. Although maybe in the future we could see EV kei trucks at a comparable price.

Personally I think it's worth spending slightly more for a manual transmission - although some of my buddies laughed at me for buying an automatic kei truck (my license doesn't actually permit me to drive a manual on public roads). I think at this point though automatic transmission sales probably exceed manual transmission sales.

[1] https://www.daihatsu.co.jp/lineup/truck/02_grade.htm?item=6

Re:Toyota brand Scion is back and it's going to sell a kei t... by SOLAR_FIELDS on Tuesday November 10, 2026 @09:44PM (#50449189)
I always found it interesting that Europe separates manual vs automatic in license grades. On one hand, you would think it makes sense. On the other hand, if you can't operate a manual properly, you aren't getting very far anyway. Was there really that big of a spate of "I didn't know how to operate the manual, so I wrecked the vehicle" sort of issues in Europe that pre-empt this and justify the extra bureaucracy?
Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Tuesday November 10, 2026 @10:43PM (#50449526)
Japan is just a lot stricter than the US when it comes to driving in general. The minimum age is higher, the driving test is more difficult, it's easier to lose your license for traffic violations, speed limits are lower, mandated vehicle inspections are much more expensive/comprehensive, there is zero tolerance for drinking and driving (even one sip), etc. This is reflected in traffic fatality figures - 12.8 deaths per 100,000 people in the US vs 1.9 in Japan [1].

So while I'm not sure about the origin of manual vs automatic licenses specifically, it's not really surprising in the broader context of Japan's strict stance on driving.

In practice it means if you want to drive manual, you need to take the driving test in a manual. But seeing as how only 13% of foreigners pass Japan's practical driving test on the first attempt, and I hadn't driven manual in years, I wasn't looking to make things any more difficult for myself.

[1] https://ourworldindata.org/grapher/death-rates-road-incident...

[2] https://www.asahi.com/ajw/articles/16392895

Re:Toyota brand Scion is back and it's going to sell a kei t... by doikor on Wednesday November 11, 2026 @12:48AM (#50450103)
> This is reflected in traffic fatality figures - 12.8 deaths per 100,000 people in the US vs 1.9 in Japan

Deaths per X km driven would be a more useful statistics. Japan has such a well functioning public transport system which just leads to people driving less.

Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Wednesday November 11, 2026 @01:30AM (#50450314)
As of 2024 it was 4.7 fatalities per 1 billion kilometers driven in Japan, vs 7.8 in US - or about a 66% increase in relative risk in the US per kilometer driven.

Road fatalities per 10,000 registered vehicles were also higher in the US, at 0.4 in Japan vs 1.3 in the US.

Japan does have a significantly larger share of deaths coming from pedestrians (36%) and cyclists (15%) vs the us (18.2% vs 2.9%, respectively) - which is one of the challenges of driving in Japan. You constantly have to be on the lookout for pedestrians and cyclists coming from any direction, often on narrower streets with obstructed visibility.

[1] https://www.itf-oecd.org/sites/default/files/united-states-r...

[2] https://www.itf-oecd.org/sites/default/files/japan-road-safe...

Re:Toyota brand Scion is back and it's going to sell a kei t... by shoobiedoo on Wednesday November 11, 2026 @04:18AM (#50451248)
I live in Japan and it's pretty insane how close drivers get to pedestrians on narrow streets. And how everyone is so used to it the drivers barely slow down at all.

Even worse was when I lived in the countryside and I'd try to go for walks down the road and motorbikes absolutely maxing out would rocket past me not giving a shit about who or what was on the road. Kinda funny looking back how the most dangerous place I lived was the Japanese countryside

Re:Toyota brand Scion is back and it's going to sell a kei t... by kmeisthax on Wednesday November 11, 2026 @07:05PM (#50460905)
The Japanese countryside (which includes suburbs with some farms scattered about) makes American suburbs look pedestrian friendly by comparison. Talking from personal experience two days ago[0], I was in Nagano at night walking around unlit streets barely wide enough for one car, being constantly passed by both cyclists and cars. I felt like I needed high-vis. The closest I can think of would be the American East Coast, which also has lots of chaos layout streets, but even they usually have the money for streetlights and they don't have the severe space constraints of Japan.

Bonus points: near the end of the walk there was a two-lane road that I had to walk half a km to get to the nearest crossing for, and then half a km back. Bonus points for the one car dealership in front of my destination that was only fenced off on the back side just to spite me (or, more likely, they don't want people using it as a pedestrian cut-through). The road blocking my path was constantly jammed with cars. Somehow, Nagano invented the one-lane stroad! Also, Google Maps doesn't have a good understanding of crosswalk locations, because there was a closer one on the other side that you can't really see on foot at night.

[0] I am trying to go to as many Round1s as possible to get a title in Music Diver for playing the game in a bunch of prefectures. The game gets EOS'd at the end of the month (but only in Japan, which is unheard of). Round1 likes building giant locations in the middle of nowhere with terrible transit access. I think the one in Nagoya even had a shuttle bus from the train station - which I didn't use, lol.

Re:Toyota brand Scion is back and it's going to sell a kei t... by numpad0 on Wednesday November 11, 2026 @05:10AM (#50451645)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by Doohickey-d on Wednesday November 11, 2026 @01:18AM (#50450247)
It's the same in France (and most of Europe), you have two options for the practical driving test: and automatic only one, which you can attempt the exam for after 13h of lessons, and a manual + automatic one, which you can attempt after 20h of lessons. (in reality almost nobody manages it after 13/20h if you haven't driven before, the average is around 30h of lessons for manual).

If you took the automatic-only test, and have an automatic-only license, you can take an additional 7 hours of lessons to remove the automatic-only restriction from your license.

It does indeed make sense, since manual requires more skill, and attempting to drive a manual on the street without knowing how could be dangerous.

Funnily enough you can visit europe, and drive here on a canadian/US license, without ever having driven a manual.

Re:Toyota brand Scion is back and it's going to sell a kei t... by goodcanadian on Wednesday November 11, 2026 @03:53AM (#50451110)
I had driven manual for years, including in the UK on my Canadian license, but when I swapped my Canadian license for a UK one, I got an automatic only license because I had never taken a test in a manual. I haven't bothered upgrading because I drive electric these days, but it is mildly annoying.
Re:Toyota brand Scion is back and it's going to sell a kei t... by froddd on Wednesday November 11, 2026 @02:15AM (#50450559)
> On the other hand, if you can't operate a manual properly, you aren't getting very far anyway

Or you’re launching towards a wall, or, worse, pedestrians, by accidentally dropping the clutch due to poor feathering control.

Re:Toyota brand Scion is back and it's going to sell a kei t... by netfortius on Wednesday November 11, 2026 @03:46AM (#50451070)
Here is a funny one, at least for Europe. Having moved from the US, from a state (not all have!) which has such an arrangement with France, I got my license "swapped" from the US one, to the French one, w/out automatic vs manual restrictions, so no issues about having driven the last 35 years out only automatic, before coming to France.
Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @06:47AM (#50452292)
IDK why some parts of europe do that. Frankly it's stupid. Once you've driven your manual car for, IDK, a week, it's second nature like riding a bicycle.

The US does have separate license endorsements for manual in commercial trucks.

Re:Toyota brand Scion is back and it's going to sell a kei t... by gambiting on Wednesday November 11, 2026 @01:05PM (#50456450)
Well sure, but what do you do in the first hours of driving a manual? IF you've never driven one before, how can you legally be allowed to drive one on the road without training? Like, we could say that after you drove a truck for a week it's probably second nature, but there are very good reasons why we don't let people with a B class licence drive them. Ditto for trailers and buses and anything that's not a normal car up to 3.5 tonnes.
Re:Toyota brand Scion is back and it's going to sell a kei t... by foobarian on Wednesday November 11, 2026 @09:27AM (#50453839)
Wonder if it started because of hilly terrain, back when a MT was a nightmare on steep city roads (all over Mediterranean/Alpine cities) and just kept on out of inertia.
Re:Toyota brand Scion is back and it's going to sell a kei t... by aitchnyu on Wednesday November 11, 2026 @04:33AM (#50451362)
Arent you specifying type of transmission? For Indian made 80hp Suzuki Swift, automated manual transmission (slow and jerky unless gently accelerating) is 450$ premium, which matches the price difference of your truck.

For 80hp Suzuki Baleno and 110hp Yaris, CVT had $1200 premium, for 120hp Hyundai Verna, 6 sped TC had $1200 premium.

Re:Toyota brand Scion is back and it's going to sell a kei t... by freetime2 on Wednesday November 11, 2026 @04:48AM (#50451494)
Prices above are for a 5-speed manual transmission vs CVT.
Re:Toyota brand Scion is back and it's going to sell a kei t... by legitster on Tuesday November 10, 2026 @07:43PM (#50448395)
Ford more or less uses the same eCVT in the Maverick. They are the best hybrid transmission by far, but they still require a generator and high voltage battery.

For dirt-simple, low-fi reliability a manual transmission is still the guy for the job. I generally buy older cars and I almost never buy a car over 150k miles unless is has an manual.

Re:Toyota brand Scion is back and it's going to sell a kei t... by zrm on Tuesday November 10, 2026 @10:22PM (#50449410)
> they still require a generator and high voltage battery.

They require two generators, but they also don't require a starter motor or an alternator. Meanwhile a non-plugin hybrid only needs around 2 kWh worth of battery, which has gotten so cheap you might prefer that to a clutch replacement.

Re:Toyota brand Scion is back and it's going to sell a kei t... by olyjohn on Thursday November 12, 2026 @12:52AM (#50463552)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by seltzered_ on Wednesday November 11, 2026 @02:54PM (#50457777)
A friendly reminder that the hybrid version of the Ford Maverick 'truck' uses an eCVT (along with a number of certain models of Ford Escape platform vehicles).
Re:Toyota brand Scion is back and it's going to sell a kei t... by RickJWagner on Tuesday November 10, 2026 @06:49PM (#50447955)
Almost described the Slate EV truck. No manual transmission needed, though.
Re:Toyota brand Scion is back and it's going to sell a kei t... by adregan on Tuesday November 10, 2026 @07:17PM (#50448189)
With a bed a far cry from the minimum 6 footer asked for.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Tuesday November 10, 2026 @07:38PM (#50448349)
My family (consisting of truck buyers in middle america) is generally going to balk at anything shorter than an 8 foot bed. That's the standard length for most building materials. Lumber, drywall, sheetrock, you name it.

Conduit and pipe tend to come in 10 ft lengths, which only hang out the back of an 8 ft bed a little, but are a real touch-and-go experience with shorter beds.

If a manufacturer doesn't offer an 8 ft bed, what they're selling probably isn't a work truck.

Re:Toyota brand Scion is back and it's going to sell a kei t... by cityofdelusion on Tuesday November 10, 2026 @08:27PM (#50448728)
Honestly an 8ft bed is a luxury. Most building material moves fine in a short bed. Pipe rack or a trailer if you are really needing that stuff on the daily. A lot easier to unload the trailer for any significant load.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Marsymars on Tuesday November 10, 2026 @08:33PM (#50448773)
I wouldn't get it if I were, say, a drywall installer, but my Maverick worked perfectly well for supplies for refinishing part of my basement. 4x8 sheets fit flat on top of the wheel arches with the tailgate half down.

10 ft pipes I can put through the rear window... would be nice if some short-bed trucks came with bed access like the Chevy Avalanche.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Tuesday November 10, 2026 @09:54PM (#50449259)
Well that's what I said, isn't it. A work truck. A truck you use as part of your work.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Marsymars on Tuesday November 10, 2026 @10:07PM (#50449328)
> Does the Maverick have a bed extender?

It does, but it's never really made sense for my use. I use the bed frequently, but like 95% of the time I don't need the tailgate down, and for the times I do, I keep some ratchet straps in the back seat.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Tuesday November 10, 2026 @11:33PM (#50449774)
Yeah, that's what I did with my Baja. I actually just left the straps (and a snow shovel) in the bed. People are surprisingly not dicks, never had any of that stuff stolen.

I used the bed extender a lot, though. Moving furniture, beds, a moped, you name it.

Re:Toyota brand Scion is back and it's going to sell a kei t... by SOLAR_FIELDS on Wednesday November 11, 2026 @12:03PM (#50455700)
I feel like a tonneau cover does help with theft, even if it's not secured at all, there's a significant difference between walking past a truck and grabbing something out of a bed and undoing a tonneau cover to grab something.

Tonneau covers also slightly help with drag, offering slightly better mileage for fuel

Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Tuesday November 10, 2026 @07:09PM (#50448111)
I bring tidings of hope and joy:

https://reotrucks.com/runabout/t4x

Re:Toyota brand Scion is back and it's going to sell a kei t... by jumpkick on Tuesday November 10, 2026 @07:15PM (#50448173)
This is super cool. But for better or worse I have an instant aversion to short punchy sentences because they read like AI whether they are or not, e.g. "The T4X by the numbers, from the lineup brief. Stock is the base build; Ransom is the off-road package, available at launch."
Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Tuesday November 10, 2026 @07:30PM (#50448288)
This [1] is up there with all the 82-0 clones for the most vibe-coded thing I've come across in a non-professional context.

The type of customer looking for a practical cheap truck won't take kindly to a bunch of silhouette photos and a brand nobody's ever heard of. For the subset who have a good mental radar for AI slop, this whole website just looks like a scam.

[1] https://postimg.cc/2bRfDbNp

Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Tuesday November 10, 2026 @07:54PM (#50448467)
Designs come out on Monday. Here's hoping I'm driving one in two years.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ryukoposting on Tuesday November 10, 2026 @09:56PM (#50449274)
Godspeed. In my eyes, until proven otherwise they're Nikola for a less scrupulous target market.
Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Wednesday November 11, 2026 @02:09AM (#50450520)
Except that the technology is straight out of the 90s. The only challenges here are manufacturing and marketing.
Re:Toyota brand Scion is back and it's going to sell a kei t... by SOLAR_FIELDS on Wednesday November 11, 2026 @02:36PM (#50457495)
Which Fisker, who has an actual background in the industry, fell flat on his face executing on. The person behind this REO initiative is a real estate guy.

Not saying it's impossible, because I very much want this to be a thing, but if Fisker couldn't pull it off with much more funding, I'm not going to bite until I see a real vehicle and some actual adults backing the thing.

Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Wednesday November 11, 2026 @03:48PM (#50458470)
Fisker was trying to make weird hypercars, not extremely basic vehicles that could be built from scratch by most mechanic's shops.

There are no unsolved problems here. If you find one, you can take apart a Frontier, Tacoma, or Colorado from before 2005 and check how it was done then.

Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Tuesday November 10, 2026 @07:53PM (#50448461)
Agreed. I appreciate that they're actually executing so far (as far as anyone can tell). CEO is answering questions in discord.
Re:Toyota brand Scion is back and it's going to sell a kei t... by rafram on Tuesday November 10, 2026 @08:43PM (#50448832)
> $25, refundable. A place in line, not an order.

Yeah, it’s a safe bet.

Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Tuesday November 10, 2026 @09:18PM (#50449056)
It's a bet I'm extremely happy to make.
Re:Toyota brand Scion is back and it's going to sell a kei t... by dwaltrip on Wednesday November 11, 2026 @09:21AM (#50453761)
It’s incredible how distinct the stench is… shudders
Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Wednesday November 11, 2026 @10:18AM (#50454457)
I'm curious to see how much of the engineering is AI-boosted. Can one designer do a full production-ready interior solo?
Re:Toyota brand Scion is back and it's going to sell a kei t... by mrngld on Wednesday November 11, 2026 @10:19AM (#50454474)
I was interested because I thought we might be talking about an EV, noticed its not. Isn't Ford working on a cheaper light pickup? This seems like it'd compete against more capable options on the used market? $25k for a conventional truck doesn't seem to be any sort of revolution. Conventionally powered cars are a place where I do give the edge to incumbents; they've spent many decades accumulating institutional knowledge on how to design, build, optimize and maintain those systems.

EV's are different, the power trains there are something a 10yr old can understand. But even in EV land, Tesla spent quite a few years learning things Toyota and GM and the likes had learned half a century earlier about how cars work in the real world. Why the roll the dice at $25k for a conventional vehicle from a no name brand?

If I'm just missing the USP feel free to tell me I'm a dummy.

Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Wednesday November 11, 2026 @10:54AM (#50454870)
Because ICE vehicles are a solved problem, and the used market is finite. If you want a small truck that's built to be a truck, you don't have options anymore. If the REO is as advertised (which is essentially a remake of the 2003-era Tacoma), I'll be able to do any job in the service manual myself with under $100 of tools.

EVs don't make sense for trucks, especially trucks that will do actual work. I love my Tesla, but I know what it's meant for, and work ain't it.

Re:Toyota brand Scion is back and it's going to sell a kei t... by shrubble on Tuesday November 10, 2026 @07:30PM (#50448287)
Nissan Frontier has a six foot bed in the two door version; but like almost every vehicle in the USA, ships with an automatic transmission.
Re:Toyota brand Scion is back and it's going to sell a kei t... by helterskelter2 on Tuesday November 10, 2026 @07:47PM (#50448429)
Drop the two seater req and you'd probably have a market. Those 10 speed automatics are nice for hauling heavy shit long diatances I guess but every truck owner I know misses the the stick for various reasons.

Hell, throw in a split shift from a big rig.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ourmandave on Tuesday November 10, 2026 @07:53PM (#50448464)
You want the Toyota IMV0, 2L inline 4, manual, bolt-on-anything-frame. $10k.

Now you just need to move to Thailand. =(

https://www.nyetoyota.com/a-new-affordable-pickup-truck-is-j...

Re:Toyota brand Scion is back and it's going to sell a kei t... by xtiansimon on Wednesday November 11, 2026 @07:41AM (#50452722)
Now that looks like a “Cyber Truck” I’d buy
Re:Toyota brand Scion is back and it's going to sell a kei t... by skipkey on Tuesday November 10, 2026 @09:15PM (#50449042)
In 1993 I bought a manual transmission Chevy S-10 pickup for a hair under 10 grand, the first new vehicle I ever bought. I think the only upgrades it had over base model were the stereo had a CD player, it had AC, which was a requirement in Texas, and it came with floor mats. Indexed to inflation that's, what, about $23k-24k? If that vehicle existed they'd fill every rural high school parking lot in the South. The closest thing to the form factor is the Jeep Gladiator, but it costs about double that. The rest of the "small" trucks in the US are closer to the size of the Silverado/F150 of that era than to the S-10/Ranger.

The REO Trucks might fill this niche, if they turn out not to be vaporware.

Re:Toyota brand Scion is back and it's going to sell a kei t... by anamax on Tuesday November 10, 2026 @11:19PM (#50449704)
It's not just the length of the bed. The width counts too.

Can you lay a 4x8-foot sheet of plywood flat on the bed?

Re:Toyota brand Scion is back and it's going to sell a kei t... by MobiusHorizons on Tuesday November 10, 2026 @11:58PM (#50449900)
I actually can in my 1995 Suzuki carry (kei truck). It’ll stick off the end of the bed because the bed is a bit over 6 feet not 8, but the bed is completely flat, no wheel arches. And the whole truck is no longer than a modern hatchback, it just packages it aggressively. It is truly an amazingly practical vehicle.
Re:Toyota brand Scion is back and it's going to sell a kei t... by standeven on Tuesday November 10, 2026 @11:47PM (#50449848)
A slate pickup comes close. 5’ bed instead of 6’, and an electric motor and battery which are probably more reliable and robust than any gas motor and manual transmission.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 3RTB297 on Wednesday November 11, 2026 @12:25AM (#50450006)
This is exclusively an American phenomenon, and drives me crazy as well.

If you'll recall, around 2001 Nissan used to sell exactly what you and I both want: a light duty small pickup marketed in the US as the Frontier. That was the D22 model truck, which in NA eventually morphed into the larger (and arguably less capable due to bloat) Navara only years later. Most Americans forgot all about the D22 Frontier.

The rest of the world still has it, usually called the NP300 Hardbody. 2 or 4 seats, 4WD optional, crank windows, manual, basic as can be, and, to quote a guy I know that has one, "an absolute donkey." Across Africa, it's the work truck for the guys that show up to fix things and do work. Foreigners show up in a giant Toyota Land Cruiser. IIRC, It's being phased out in some markets, but it's ubiquitous as the truck that does work. It was the replacement in Southern Africa for the Nissan Champ, a tiny little pickup that didn't change design for 20 years.

Since the older NP300s are still on the road (Frankensteined together), they would be coming up on being importable under the 25+ year classic car exemption. That's about your only option to get a capable light-duty pickup in the US - import Africa's aged cars.

Or wait for this electric Slate pickup.

Re:Toyota brand Scion is back and it's going to sell a kei t... by Animats on Wednesday November 11, 2026 @01:55AM (#50450443)
> Or wait for this electric Slate pickup.

If that actually ships, it might be useful. It's also road speed capable. It's being marketed as a lifestyle accessory, not a work truck.

Re:Toyota brand Scion is back and it's going to sell a kei t... by fooqux on Wednesday November 11, 2026 @08:23AM (#50453114)
It depends on your market and your work, but it would be hard I think to work out of a truck with ~200 mile range. Maybe when charging vastly improves in both speed and availability...
Re:Toyota brand Scion is back and it's going to sell a kei t... by officeplant on Wednesday November 11, 2026 @11:08AM (#50455032)
I work out of a Ford E-Transit with 110-135 miles of range while living in an area with fairly poor DC fast charging coverage. You learn to live with it and plan accordingly.
Re:Toyota brand Scion is back and it's going to sell a kei t... by fooqux on Wednesday November 11, 2026 @04:49PM (#50459170)
I'm obviously not saying it's impossible to do so. But if you work in a rural area where your customers might be 70 miles or more apart, you can't exactly go from one customer to the next many times in a row. So now you're leaving money on the table because you have to turn down work.
Re:Toyota brand Scion is back and it's going to sell a kei t... by gilbetron on Wednesday November 11, 2026 @08:31AM (#50453190)
They seem to be shipping - my friend sat and drove one owned by a person that claims to have received their shipment, and not a test model.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Animats on Wednesday November 11, 2026 @02:07PM (#50457181)
Car and Driver has a review.[1] They were annoyed that top speed is limited to 90 MPH. But that's Car and Driver. Unlike a kei truck, you can take the Slate on a freeway. The Scion kei truck is a low-speed vehicle, top speed 25 MPH, 4WD. It's something you drive around a medium-sized farm. It competes with the larger ATVs.

[1] https://www.caranddriver.com/reviews/a73296422/2027-slate-ev...

Re:Toyota brand Scion is back and it's going to sell a kei t... by mrngld on Wednesday November 11, 2026 @10:12AM (#50454387)
The towing/payload capacity I wish was a little higher. My family Odyssey actually has a 1500lb greater towing capacity. The times I wish I had a truck are occasionally for oversized material, but more often a situation where I wish I could just pull a decent trailer or have a half ton of material or whatever dumped in a bed.

The Slate pickup can be configured differently and has uses beyond that, I'm sure Slate did market research to arrive at the compromises it did, but it's a legitimate point for some.

Re:Toyota brand Scion is back and it's going to sell a kei t... by superdisk on Wednesday November 11, 2026 @03:59AM (#50451137)
As soon as you started talking about Nissan I knew you were talking about the ubiquitous white bakkie. I moved to South Africa from the US and they're indeed everywhere, though unfortunately discontinued now I think. Seems like the bloated American abominations are becoming more common here as well.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 3RTB297 on Wednesday November 11, 2026 @05:05AM (#50451607)
Ja, you get it, ne?

Best as I can tell, the lackluster NP200, which looks like a Champ without the character, the Mahindra pickup, and the small Ford Ranger pickup, are filling the gap. Might not be the worst thing - the Nissan NP300 bakkies are apparently terrible for accidents. Still, not everything has to look like a Hilux!

Re:Toyota brand Scion is back and it's going to sell a kei t... by fuzztester on Wednesday November 11, 2026 @05:44AM (#50451881)
wonder what the closest equivalent to the NP300 is in india. with 2 or 4wd.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 3RTB297 on Thursday November 12, 2026 @08:32AM (#50466842)
I would guess a Tata or Mahindra pickup, but I'm not sure.
Re:Toyota brand Scion is back and it's going to sell a kei t... by SoftTalker on Wednesday November 11, 2026 @11:34AM (#50455350)
I have one of those Frontiers, with a manual transmission. Absolutely flawless drivetrain. Rust is another story. The cargo bed is full of holes and I've had to replace parts of the suspension due to rust so I'm not sure how much more life I can get out of it.

REO[1] is supposedly coming out with a basic manual truck.

Slate is another option, but in the prototype videos I've seen it looks like it has about a 4' bed. That's too small for a utility pickup truck.

[1] https://reotrucks.com/

Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @07:01AM (#50452415)
The constraints fail because they're dumb and outdated.

I own the same Ranger and my employer has a Maverick. They're functionally interchangable. Yeah the bed is theoretically shorter but they make it up in depth and IIRC it's wider. The stupid tailgate trick is fine for sheet goods and lumber. Stand them on edge if they're too heavy for that.

Modern automatics are "good enough"

I know all the ignorant fanboys are gonna screech about body on frame because they're idiots, but there's really no reason for a vehicle this light to need to be this light when you've got Sprinter vans and Toyota Highlanders (to pick two models specifically chosen to appeal to their brand of ignorance) rolling around just fine.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 27183 on Wednesday November 11, 2026 @09:52AM (#50454172)
> I know all the ignorant fanboys are gonna screech about body on frame because they're idiots

Idiot here o/. One very good reason to prefer a frame vehicle for a truck, besides the obvious (ruggedness, corrosion resistance, etc) is that you can more easily swap in components from heavier duty vehicles. It's not that big a project to put a real truck transmission (e.g. Eaton 9spd) in my 1998 Dodge. It would be a huge project to do it in a modern unibody vehicle. Light duty automotive transmissions do not hold up under the kinds of loads trucks put on them when they're actually being used at capacity.

Also it would be lunacy to attempt heavy towing or snow plowing without a frame.

If you just need a rolling box to move light loads of lumber around, towing a utility trailer behind your car is probably a better option than a unibody pickup truck. If you actually need a truck, I can't imagine why you'd want one without a frame.

Re:Toyota brand Scion is back and it's going to sell a kei t... by cucumber3732842 on Wednesday November 11, 2026 @10:59AM (#50454936)
I was expecting the Toyota version of your comment.

>Light duty automotive transmissions do not hold up under the kinds of loads trucks put on them when they're actually being used at capacity.

It's not 1995. They're fine. They'll wear out sooner but they're fine. 200k instead of 300k. By virtue of being able to handle lead footed stoplight to stoplight driving the transmission, cooling, etc, etc, is in pretty good shape to handle the sizes and speeds of things you'd want to tow with a Maverick. Nobody is hammering down in a Maverick towing god knows how much up a grade or plowing so it really doesn't matter. Towing loads on the body are essentially a non-issue since every modern hitch is engineered well enough to spread the load enough the vehicle can handle it.

As far as suspension goes they handle ~2k in the bed just fine (done it) so there's some implied capacity for tongue weight there even if it's not 1:1. I can't speak to the Hyundai Santa Cruz.

> It's not that big a project to put a real truck transmission (e.g. Eaton 9spd) in my 1998 Dodge.

It would be the exact same sized project in a unibody vehicle that used a longitudinal transmission. But you wouldn't have the easy button of just doing a body lift to make things fit, you'd actually need to dick with the tunnel and firewall and whatnot to do it the right way.

Regardless, that's not a use case the OEM needs to support.

>If you just need a rolling box to move light loads of lumber around, towing a utility trailer behind your car is probably a better option than a unibody pickup truck. If you actually need a truck, I can't imagine why you'd want one without a frame.

A utility trailer works fine if you don't actually need to do anything on short notice. You never have them when you need them. Backing them into dumb spaces can be a pain. The threshold at which things need to be tied down is lower. It's just not as elegant of a solution as a pickup box.

Re:Toyota brand Scion is back and it's going to sell a kei t... by 27183 on Wednesday November 11, 2026 @09:28AM (#50453851)
I was also looking for a truck meeting your list of specs and eventually got a 1998 Dodge Ram 2500 2 door with a 12V Cummins. It needed a new transmission, which I upgraded to Midwest Transmission Center's NV5000, a new clutch, a new harmonic balancer, coolant flush, accessory belt, water pump, rear pinion seal, front pinion seal, front axle seals, center axle disconnect repair, some body work, and a new interior. And new tires. I've almost got it 100% now, and it's great. Initially I was looking for a smaller Tacoma or the old style Tundra, but I'm glad I went with the Dodge. It's only a bit bigger but like twice as capable.
Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Wednesday November 11, 2026 @11:32AM (#50455312)
The painful part of this version is it's limited to 25 mph to meet the low speed vehicle requirements to pass crash safety which most imported Kei trucks aren't due to their age bypassing a lot of requirements. That by itself might nearly kill it unless there's an easy way to bypass the governor, which will probably be software based these days.
Re:Toyota brand Scion is back and it's going to sell a kei t... by JTbane on Wednesday November 11, 2026 @11:52AM (#50455559)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Wednesday November 11, 2026 @12:31PM (#50456022)
It's useful in the same context a gator or kubota UTV are with the benefit of being road legal where the others aren't. Hopefully it's easy to flash the firmware though and that can just be stripped out entirely.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ErroneousBosh on Wednesday November 11, 2026 @12:37PM (#50456097)
"Limited" to 25mph, I think they meant.
Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Wednesday November 11, 2026 @01:13PM (#50456540)
That all depends on how easy it is to reflash the ECU with a governor-delete version of the firmware.
Re:Toyota brand Scion is back and it's going to sell a kei t... by kridsdale1 on Wednesday November 11, 2026 @03:26PM (#50458200)
Hello Claude and REA
Re:Toyota brand Scion is back and it's going to sell a kei t... by ErroneousBosh on Thursday November 12, 2026 @03:28AM (#50464510)
Doubt you'd need to go that far. You probably just have to do a Button Dance while turning the ignition on to put it into a config mode.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ErroneousBosh on Wednesday November 11, 2026 @04:48PM (#50459164)
It'll be like the 25mph mopeds, unplug a wire.

At worst it'll be a checkbox in the software.

Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Wednesday November 11, 2026 @08:13PM (#50461654)
Wheel speed sensors are a bit more important on cars, ABS for one relies on them.
Re:Toyota brand Scion is back and it's going to sell a kei t... by bob1029 on Wednesday November 11, 2026 @01:19PM (#50456601)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by 80fj0348i on Wednesday November 11, 2026 @01:26PM (#50456720)
You can literally import a 55mph version of this exact same vehicle from Japan

The governor purely exists for US legal reasons

Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Thursday November 12, 2026 @09:45AM (#50468143)
It is one of the issue with the Kei truck design, it's so stubby on the front there's not really room for much of a crumple zone on them, this new one looks like it has a little more room but one of the legal reasons you reference are crash safety standards. The version you can import now are importable because there's a cutout for imports of cars over a certain age, I think it's 25 years old, that allows them to come in without complying with crash testing rating testing and a lot of other things.
Re:Toyota brand Scion is back and it's going to sell a kei t... by 80fj0348i on Thursday November 12, 2026 @10:15AM (#50468734)
Meanwhile I can buy a brand new Harley and ride it legally with no safety gear on, or in some places, drive a farm tractor on a public road. Laws are kind of arbitrary, IMO let these be legal under some kind of farm or utility vehicle rule that allows adults to drive and ride in them on streets up to 45mph.
Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Thursday November 12, 2026 @10:24AM (#50468920)
Motorcycles are more a rule where we know they're unsafe but everyone riding one also knows that and takes the risk, there's not a similar broad carveout for cars/trucks until you get into the older vehicle imports I mentioned. Tractors are quite safe for the drivers and are allowed on roads because it's necessary to feed the country. Making broader cutouts just gives big holes for car companies to cut corners through the way SUVs mostly exist because they worm their way into light truck exemptions for certain rules.

I'd love to have something like an uncapped Kei truck available new but I'm also really reticent to just open up crash safety requirements for cars because it'll get used for a lot more than just the Kei trucks.

Re:Toyota brand Scion is back and it's going to sell a kei t... by bamboozled on Tuesday November 10, 2026 @05:48PM (#50447390)
Kind of glad about this because it f*king sucks that there is such a big export market for these things as that pushes up second hand Kei Truck prices for locals in Japan.

If you want a second hand Kei truck market you're up against hundreds of exporters all bidding at auctions for the best ones who are paying with USD.

Re:Toyota brand Scion is back and it's going to sell a kei t... by user17847392650 on Tuesday November 10, 2026 @06:04PM (#50447570)
Just build a small, simple, functional truck that is not hamstrung or gimped, and don't try to sell it for a kidney. Why is this seemingly an impossible task in the states?
Re:Toyota brand Scion is back and it's going to sell a kei t... by nunez on Tuesday November 10, 2026 @06:17PM (#50447681)
GOOD!!!!

Kei trucks are so dang useful looking.

I hope they make an electric one.

Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway2037 on Tuesday November 10, 2026 @07:17PM (#50448205)
You can buy them from China. Example: https://cqchizhong.en.made-in-china.com/product/BGiRwHhYZekD...

There are a bunch of YouTube videos reviewing them.

Re:Toyota brand Scion is back and it's going to sell a kei t... by softwaredoug on Tuesday November 10, 2026 @06:20PM (#50447714)
More trunk space then most vanity pickup trucks sold in the US
Re:Toyota brand Scion is back and it's going to sell a kei t... by taurusnoises on Tuesday November 10, 2026 @06:20PM (#50447720)
I'm as into these as the next person, but this is not a substitute for a real set of 4wd wheels needed on a farm or rural property, which is the practical application others seem to think it's for. With a 600 lb payload (including people), you can't even cart a single cubic yard of mulch. Forget gravel, dirt, sand, etc. It's cool if super cheap, or if you're rich and want something fun to bang around in addition to your actual machines. But give me a used Taco anyday (and a Deere gator for the woods stuff).
Re:Toyota brand Scion is back and it's going to sell a kei t... by RussianCow on Tuesday November 10, 2026 @06:34PM (#50447843)
I'm not sure why you were downvoted. As someone who lives on a rural property, I completely agree. Give me a normal, dependable truck with a small cabin and a long(ish) bed, like the pre-redesign Tacoma, that I can use to haul stuff to/from the property.

A 600 pound weight limit (including passengers!!) and 25 MPH limit are both deal-breakers for my use case, and I can't see anyone around where I live buying one. Maybe there is a big enough niche market on the commercial side?

Re:Toyota brand Scion is back and it's going to sell a kei t... by taurusnoises on Tuesday November 10, 2026 @06:46PM (#50447933)
My wife an I researched Kei trucks for a while, talking to importers, and out of state insurers who set you up with an LLC so you can register and drive them in a state which until now didn't allow them. But, in the end, they're just not practical for any real rural work. Cool for sure. But, only as an addition to the fleet. They're especially popular with the hipster hobbiests though.
Re:Toyota brand Scion is back and it's going to sell a kei t... by analog31 on Tuesday November 10, 2026 @06:27PM (#50447777)
>>>> When Toyota first introduced the Scion marque in 2003, it had one primary goal – sell cars to the younger generation.

When I bought my Scion, after finishing the transaction, I asked the salesman: "It's obvious who these cars are being marketed to. But who buys them?"

His answer: "Old tightwads like you."

Re:Toyota brand Scion is back and it's going to sell a kei t... by apparent on Tuesday November 10, 2026 @07:11PM (#50448134)
That may have been correct at first, but later on I saw plenty of young people driving them (and not many older people).
Re:Toyota brand Scion is back and it's going to sell a kei t... by juleiie on Tuesday November 10, 2026 @06:28PM (#50447783)
Why the hell would someone in US buy a car tailor made for Japanese road regulations

Maybe in Belgium or Netherlands. But America? With it’s landmass, this is dead on arrival

Re:Toyota brand Scion is back and it's going to sell a kei t... by no-dr-onboard on Tuesday November 10, 2026 @06:34PM (#50447841)
Kei trucks are excellent for farm use, non-DoT roads and intrasite travel. I absolutely wouldn't want to see them on public roads though. American infrastructure just isn't built for them and taxing every bearded hipster and their equally bearded mother for the accommodation isn't something I want to pay for.
Re:Toyota brand Scion is back and it's going to sell a kei t... by SwellJoe on Tuesday November 10, 2026 @06:44PM (#50447919)
[delayed]
Re:Toyota brand Scion is back and it's going to sell a kei t... by annoyingnoob on Tuesday November 10, 2026 @06:55PM (#50448008)
Toyota needs reasons to sell internal combustion engines.
Re:Toyota brand Scion is back and it's going to sell a kei t... by frxx on Tuesday November 10, 2026 @07:02PM (#50448058)
Please note that kei cars in Japan are usually speed limited to 130kmh/~80mph, so to see them on the road at 100/110kmh (~60/65mph) is a daily and totally safe occurrence. In addition, most keis sold in Japan are not the turbo variants but the one without with 50-55ish HP.
Re:Toyota brand Scion is back and it's going to sell a kei t... by apparent on Tuesday November 10, 2026 @07:09PM (#50448109)
I don't understand the naming choice. This vehicle is not sporty like the Scions I remember. Also, it is not the kind of vehicle that a scion (person from family money) would aspire to drive.

It seems like they just reached into the "previously granted trademark" bin and pulled out a random name.

Re:Toyota brand Scion is back and it's going to sell a kei t... by cowLamp on Tuesday November 10, 2026 @07:15PM (#50448171)
and just after being mentioned in dropout. grant is in on the conspiracy /j
Re:Toyota brand Scion is back and it's going to sell a kei t... by kyleomalley on Tuesday November 10, 2026 @07:17PM (#50448200)
Man, forget the slate and other trucks, this is going to be awesome.
Re:Toyota brand Scion is back and it's going to sell a kei t... by nntwozz on Tuesday November 10, 2026 @07:18PM (#50448210)
Kei trucks are coffins on wheels.

It's the VW Microbus all over again.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ourmandave on Tuesday November 10, 2026 @07:27PM (#50448272)
Kei is legal on streets with limits 35 mph and under. I could daily it if I went the long way. My drive would go from 15 minutes to 20.
Re:Toyota brand Scion is back and it's going to sell a kei t... by ourmandave on Tuesday November 10, 2026 @07:33PM (#50448311)
When I was a kid in the early 2000s, I often dreamed of one day owning a tC in Black Cherry Pearl and enjoyed lovingly calling xBs “toaster cars.”

Recently almost bought an '06 xB toaster except it was a Series limit edition with the special paint job. It had chipped paint on the hood from rocks and the owner said his insurance would total it instead of repainting because the paint was so expensive.

Re:Toyota brand Scion is back and it's going to sell a kei t... by legitster on Tuesday November 10, 2026 @07:35PM (#50448325)
> With its friendly little 660cc engine and CVT transmission, the KEI-01 was certified to meet American low-speed vehicle safety standards, meaning it has a limited top speed of less than 25mph and is only legal on roads with a posted speed limit of less than 35mph. This makes it not really usable as a daily driver, but keeps it in this beautiful sweet spot where it has a shocking number of commercial and agricultural uses.

You were always allowed to import small kei trucks in the US if you didn't take them on public streets - you were just never allowed to register them. You would regularly see them in zoos or in manufacturing yards - in LHD to boot!

It's a little disappointing, they are basically going to be treated legally like a golf cart and electronically limited. An identical imported model would go all the way up to 55mph on the same drivetrain.

It's all limited by the US maddening approach to traffic safety - a 3 ton pickup with 6 foot pedestrian blind spots gets top safety ratings, but a small truck going 30mph is illegal.

Re:Toyota brand Scion is back and it's going to sell a kei t... by thecrumb on Tuesday November 10, 2026 @07:45PM (#50448411)
I live in a rural area in NC and these are all over the place, but I'm not sure why Toyota is doing this. Without knowing the price it's difficult to say how well it will do but why would I buy this vs an older one? In our area I think these are replacing side by sides which have just become astronomical in price.
Re:Toyota brand Scion is back and it's going to sell a kei t... by throwaway81523 on Tuesday November 10, 2026 @07:46PM (#50448420)
I almost bought used electric one for $5K about a year ago, before the Iran invasion and the fuel price spikes. I had a good use for it at the time (a family move) so I regret not getting it, since I figured it would just be more lingering crap at the end of the move. But, it would have held resale value. I'm sure they're in much shorter supply now.

They're great for local hauling or a short commute, but impractical as a general purpose vehicle due to limited range and speed (the type I was looking at, anyway). Top speed is 40mph and they're legal to drive only on roads with speed limit 35mph or lower, and range with the 10kwh battery pack is around 40 miles iirc. But, if you only use it a few miles per day on average and park it outside, putting solar panels on the roof means it literally never needs fuel or charging. The stopper for me was being unable to drive on the freeway.

Re:Toyota brand Scion is back and it's going to sell a kei t... by GenerocUsername on Tuesday November 10, 2026 @07:48PM (#50448435)
Critically nerfed with the 25mph limit. I understand the intentions around safety and regulations, but this will probably kill the small truck industry rather than help it. Likey by design
Re:Toyota brand Scion is back and it's going to sell a kei t... by Shank on Wednesday November 11, 2026 @02:21AM (#50450596)
It's only being sold as a fleet vehicle to start for feedback, so I doubt that anyone who is buying a fleet of these will care, at all, because they probably have a specific deployment in mind.
Re:Toyota brand Scion is back and it's going to sell a kei t... by msla on Tuesday November 10, 2026 @07:57PM (#50448484)
Is there a crumple zone other than the driver's legs?

(Yes: The passenger's legs.)

Re:Toyota brand Scion is back and it's going to sell a kei t... by nonesuchthing on Tuesday November 10, 2026 @08:08PM (#50448576)
So close, but so far.

Let's see here:

LSV: Okay, whatever the market is limited to farm equipment and campuses but the agrijeep was a success despite that

Automatic: WHY. Cost? Maintenance? All so Paul Blatt can drive the thing without picking up the automotive equivalent of riding a bike.

Fleet sales only: You are fucking kidding. A lot of fleets buy exclusively American either by obligation or by habit. You lock out half the market for this thing right here.

28k MSRP: Dead on arrival, Slate, a Ford Maverick, the Fathom if it either releases. You are objectively paying more for less.

How Toyota. How could you fuck this one up so bad? I'm almost convinced that Toyota has introduced this simply to manufacture consent for America's lack of compacts. Make the absolutely least appealing package possible and then go "Oh well! Americans only want Toyota Tundra ;)"

Re:Toyota brand Scion is back and it's going to sell a kei t... by omeralsaloum on Tuesday November 10, 2026 @08:43PM (#50448834)
‏hi
Re:Toyota brand Scion is back and it's going to sell a kei t... by t1234s on Tuesday November 10, 2026 @08:44PM (#50448845)
Needs a manual transmission and 4wd like the old Honda Acty
Re:Toyota brand Scion is back and it's going to sell a kei t... by dluan on Tuesday November 10, 2026 @10:35PM (#50449492)
In Hawaii, kei trucks and smaller import vehicles are pretty common and useful as a town commuter, where you can get one for $4k and then put some surfboards and small children in the back. It won't have power steering, won't have AC, uses your knees as the crumple zone, but it's pretty convenient. The choices are basically massive lifted Tacoma, tiny 30 year old kei truck, or Rav-4 with a 2 year long waiting list.

But compared to the comparable electric ones in China, which are even cheaper and way more feature loaded, these choices and the new Scion are so, so far behind. I'm currently in Taiwan and was just in Japan last week, and in both places it's like stepping 30 years back in time.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ryzvonusef on Tuesday November 10, 2026 @11:28PM (#50449744)
Not sure ho well they will work with the 25mph limit. Might as well import an actual kei truck, even if 25 year old... or get one of those mini electric chinese pickups:

https://www.youtube.com/watch?v=JIPXsvWPcGI

btw, there is a Californian company called Telo Truck that wants to sell a Kei-ish truck but as an EV cab forward. I say Kei-ish because it is 152 inch long (they compare it to a Mini on their website), where as Kei trucks can max be 134 inch, it gives me the same shape and vibes.

If the company ever makes it to production, then i guess that could be a real option.

Re:Toyota brand Scion is back and it's going to sell a kei t... by jttnr on Wednesday November 11, 2026 @02:19AM (#50450582)
> Do you consent to these personal data processing activities by us and our 1753 partners?

That is my new, personal record. Haven't had a site wanting to sell my data to this many parties yet.

Re:Toyota brand Scion is back and it's going to sell a kei t... by pelagicAustral on Wednesday November 11, 2026 @02:21AM (#50450599)
Limited to 25mph, perfect for London.
Re:Toyota brand Scion is back and it's going to sell a kei t... by Schlagbohrer on Wednesday November 11, 2026 @03:00AM (#50450838)
I love those trucks, the way they look, but how are they for tall people? 6.5 feet / 2m or taller
Re:Toyota brand Scion is back and it's going to sell a kei t... by rimbo789 on Wednesday November 11, 2026 @07:09AM (#50452489)
Kei trucks should be the only form of legal trucks in North America. The current models of “trucks” available are all insanely dangerous for everyone.
Re:Toyota brand Scion is back and it's going to sell a kei t... by xtiansimon on Wednesday November 11, 2026 @07:33AM (#50452671)
Hmm. That view with the flowers makes the cab look as deep as the bed. The proportions don’t look right. Toyota made small pickups in the US and could get the proportions right. What gives?
Re:Toyota brand Scion is back and it's going to sell a kei t... by TimC123456 on Wednesday November 11, 2026 @08:49AM (#50453388)
This is exciting, though the 25mph governor is a dealbreaker. I own a 1998 Subaru Sambar Kei Van (and am importing a second this month). It's a delight to drive here in the city, and it functions as an ideal delivery vehicle for my wife's neighborhood bakery. Cargo space exceeds my 7-seat SUV.

Maintenance is challenging (entirely DIY, as no shops around here care to touch it), but getting most parts has been fairly straightforward, just slow if we have to ship them from Japan.

The Kei van format is fantastic, and we've even installed seatbelts for the rear fold-down seats and we drive our kids around in it. I can't seem to get it higher than about 60mph, but that's scary fast for this vehicle. We don't ever really need to take it on the highway. It's so simple to park, visibility and features are amazing, even for an older vehicle. Ahead of it's time! I would love to get a pickup version, but don't have an excuse for that yet.

Re:Toyota brand Scion is back and it's going to sell a kei t... by ulfw on Wednesday November 11, 2026 @09:15AM (#50453695)
Is this some weird US Tik Tok trend?

A kei truck is about the least American-market thing ever

Re:Toyota brand Scion is back and it's going to sell a kei t... by mrmckizzle on Wednesday November 11, 2026 @09:17AM (#50453719)
I didn't realize that the KEI-01 can drive in 4x4, that's pretty good. I'm going to have to keep an eye on it. My 1991 I6 F-150 is lonely and needs a buddy.
Re:Toyota brand Scion is back and it's going to sell a kei t... by stronglikedan on Wednesday November 11, 2026 @10:15AM (#50454433)
> it has a limited top speed of less than 25mph and is only legal on roads with a posted speed limit of less than 35mph.

Dealbreaker. Too bad they couldn't get it legal on 45mph or less. It would literally open up 99% of non-highway routes.

Re:Toyota brand Scion is back and it's going to sell a kei t... by elmean on Wednesday November 11, 2026 @10:19AM (#50454475)
> "Engineers tell us they baked this into the engine's computer, and a simple "cut the wire" trick won't unlock highway speeds."

New benchmark just dropped

Re:Toyota brand Scion is back and it's going to sell a kei t... by RankingMember on Wednesday November 11, 2026 @10:41AM (#50454721)
Disable ABS via fuse to prevent odd behavior due to what you're about to do, then: install different tone wheels with less frequent valleys/rises (or intercept and manipulate the signal before returning to the ECU), done. Hacky and will ruin your odometer accuracy, but there ya go. :P
Re:Toyota brand Scion is back and it's going to sell a kei t... by rtkwe on Wednesday November 11, 2026 @11:37AM (#50455382)
Or the more likely solution, blast a custom firmware into the ECU without the baked in governor. I imagine that will be out there within weeks of these being released in the US.
Re:Toyota brand Scion is back and it's going to sell a kei t... by RankingMember on Wednesday November 11, 2026 @10:44AM (#50454751)
Bringing back the Scion brand for real as Toyota's EV brand would seem like a good fit to me. (I miss that brand: great, simple cars, mostly based on the Echo platform)
Re:Toyota brand Scion is back and it's going to sell a kei t... by KerrAvon on Wednesday November 11, 2026 @10:55AM (#50454883)
Purely as a satisfied customer, I want to put out a plea for the site: if you're into good writing about cars, subscribe to The Autopian. Put your money where your mouth is.
Re:Toyota brand Scion is back and it's going to sell a kei t... by officeplant on Wednesday November 11, 2026 @11:00AM (#50454944)
> With its friendly little 660cc engine and CVT transmission, the KEI-01 was certified to meet American low-speed vehicle safety standards, meaning it has a limited top speed of less than 25mph and is only legal on roads with a posted speed limit of less than 35mph.

So it's basically useless to the American market outside of the farming and rural campgrounds communities.

We already import thousands of Kei trucks a year for farm truck use and those imported trucks can even have their speed limiters removed to go 55mph depending on the state laws, this is pointless.

Re:Toyota brand Scion is back and it's going to sell a kei t... by johnnyApplePRNG on Wednesday November 11, 2026 @12:24PM (#50455945)
I see people importing kei trucks to Canada all the time so I'm sure they'll sell great.