Toyota brand Scion is back and it's going to sell a kei truck in America

Re:Toyota brand Scion is back and it's going to sell a kei t... by mrngld on Wednesday November 11, 2026 @10:19AM (#50454474)

I was interested because I thought we might be talking about an EV, noticed its not. Isn't Ford working on a cheaper light pickup? This seems like it'd compete against more capable options on the used market? $25k for a conventional truck doesn't seem to be any sort of revolution. Conventionally powered cars are a place where I do give the edge to incumbents; they've spent many decades accumulating institutional knowledge on how to design, build, optimize and maintain those systems.

EV's are different, the power trains there are something a 10yr old can understand. But even in EV land, Tesla spent quite a few years learning things Toyota and GM and the likes had learned half a century earlier about how cars work in the real world. Why the roll the dice at $25k for a conventional vehicle from a no name brand?

If I'm just missing the USP feel free to tell me I'm a dummy.

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Re:Toyota brand Scion is back and it's going to sell a kei t... by rpmisms on Wednesday November 11, 2026 @10:54AM (#50454870)

Because ICE vehicles are a solved problem, and the used market is finite. If you want a small truck that's built to be a truck, you don't have options anymore. If the REO is as advertised (which is essentially a remake of the 2003-era Tacoma), I'll be able to do any job in the service manual myself with under $100 of tools.

EVs don't make sense for trucks, especially trucks that will do actual work. I love my Tesla, but I know what it's meant for, and work ain't it.

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