Ask HN: How do you market your consumer product

Posted by mv4 on Thursday November 12, 2026 @12:22PM
from the ask-hn dept.

I've been building and selling B2B for most of my career and it seems things have changed quite a bit when it comes to launching a consumer product online.

Observations:

1. Product Hunt is dead. Everybody is selling something, and you get spammed instantly.

2. Show HN seems unbalanced. I've tried a few threads and the only traction I saw was getting emails (10-20 per day) from other startups, including YC startups, all following the same template which is incredible "Hey saw your Show HN, cool product. My startup does X and can help you with Y". I checked the numbers, Show HN is getting 200 submissions a day.

What is everyone doing these days to get traction ?

( 1 comment | on HN )

Re:Ask HN: How do you market your consumer product by anovikov on Thursday November 12, 2026 @12:29PM (#50470920)

Have you seen Fed rate? What is the point of building anything now? And these people just follow the hammer principle. AI allows them to do things so they do it. Doesn't mean there's any point to. Just wait until ZIRP returns, if it does, if it doesn't there's no need to bother at all. Just find a way to milk some megacorp in a way that keeps you as invisible as possible.

[ Parent | on HN ]