We have an old Kei truck on our farm, with HVAC though no airbags. The only reason I picked it over a UTV or similar is because it is still street legal here and does around 50mph. I can comfortably take it into town around 10 miles away, pick up supplies, and drive back with a tag on the back and keeping up with traffic.

If Scion limits the top speed to 25mph it'd be useless to me for our farm. I'd still rather buy an imported Honda Acty or Suzuki Carry for the price, if I'm lucky I'd find one with a hydrolic dump bed and still be cheaper than what Scion will likely be able to sell this for.

I suspect the price is gonna limit the retail appeal moreso than the speed. Used import trucks will probably cost less, but then the truck is your problem once it arrives here. An official manufacturer relationship will be appealing to fleet buyers.

I have zero concerns about the speed governor. That's gonna end up being a flash mod you can do yourself in your garage, I guarantee it. Worst case scenario, someone will start selling ECUs on eBay or something.

Being a Toyota I imagine it'll be pretty easy to disable the limiter, unless it's geared such that the engine is wound out at 25mph in top gear. But that seems unlikely, given how nonstandard the parts would have to be to make it happen. my hunch is the limit is electronically imposed and will therefore be hacked in short order.