News for hackers. Stuff that matters.
Re:YouTube is testing a more aggressive approach against ad ... by kitsunesoba on Friday June 30, 2023 @10:51AM (#36535906)
This doesn't really affect me since I subscribe to premium, but something that a lot of ad-based services don't seem to grasp is why people block ads.

It's because they've become increasingly obnoxious. Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames. No, adblockers became popular because ads kept getting more loud (both visually and audibly), in your face, and resource hungry (remember those flash ads that'd keep your CPU pegged?). The web became unusable if you didn't have a blocker installed.

Web advertisers seem like a classic case of taking miles when given an inch.

Re:YouTube is testing a more aggressive approach against ad ... by mcpackieh on Friday June 30, 2023 @11:36AM (#36536895)
I block ads because they're psychological warfare that corporations wage against me. I don't care how unobtrusive the ads are. I don't care if the ads don't track me. I grew up changing the channel on TV when ads came on, and ripping adverts out of magazines before sitting down to read them. I vote for billboard bans whenever I can. I have zero tolerance for ads of any sort.

Advertisers have no morals, they're completely depraved. They'll eagerly exploit a teenager's self-conscious body issues to sell useless beauty products. They sell sugar water to fat people and at every turn promote the rampant consumerist culture that is destroying our planet. They're lower than pond scum and I never want to see a single ad from them ever.

Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @11:45AM (#36537055)
Even with this stance, it's effectively stealing, or "privateering", freeloading, whatever you want to call it. YouTube, streaming services, etc. provide you a service in exchange for you also allowing ads to be loaded on your computer. Even if blocking is moral to you, YouTube has every right to try to punish this behavior or stop providing their service to you - such as by blocking ads, or even by deleting your account.
Re:YouTube is testing a more aggressive approach against ad ... by chriswarbo on Friday June 30, 2023 @12:14PM (#36537622)
> YouTube, streaming services, etc. provide you a service in exchange for you also allowing ads to be loaded on your computer.

Users don't 'allow' anything: YouTube send data, the owner of the receiving device can choose what to do with that data (modulo copyright infringement, hate speech laws, etc.).

YouTube's business model is to bet that adspace included alongside videos can be sold for a profit. The price they can charge for that adspace depends on market conditions, which includes factors like the prevalence of adblocking. Blocking ads is not 'stealing', in the same way that using coupons isn't 'stealing'.

> YouTube has every right to try to punish this behavior or stop providing their service to you - such as by blocking ads, or even by deleting your account.

Obviously. That's why it's never 'your' account; it's owned by them, they can do what they want (modulo copyright infringement, hate speech laws, etc.).

Re:YouTube is testing a more aggressive approach against ad ... by ttrn on Friday June 30, 2023 @11:52AM (#36537210)
> YouTube, streaming services, etc. provide you a service in exchange for you also allowing ads to be loaded on your computer.

I don't remember signing a contract with YouTube. They send my browser a list of "things" and their URLs required to render a page and, as my agent, my browser can freely load or ignore them.

Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @11:56AM (#36537275)
> You are not allowed to:

> access, reproduce, download, distribute, transmit, broadcast, display, sell, license, alter, modify or otherwise use any part of the Service or any Content except: (a) as expressly authorized by the Service; or (b) with prior written permission from YouTube and, if applicable, the respective rights holders;

> circumvent, disable, fraudulently engage with, or otherwise interfere with any part of the Service (or attempt to do any of these things), including security-related features or features that (a) prevent or restrict the copying or other use of Content or (b) limit the use of the Service or Content;

Re:YouTube is testing a more aggressive approach against ad ... by earthling8118 on Friday June 30, 2023 @12:03PM (#36537416)
Tell me where this shows up in the process of watching a YouTube video. On a fresh device I can navigate to their page, select a video, and watch it. Never in that chain of events is this agreed upon.
Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @12:03PM (#36537427)
> Your use of the Service is subject to these terms, the YouTube Community Guidelines and the Policy, Safety and Copyright Policies which may be updated from time to time (together, this "Agreement").

> Please read this Agreement carefully and make sure you understand it.

> If you do not understand the Agreement, or do not accept any part of it, then you may not use the Service.

Even if it's not binding, it illustrates what Google intends to do (stop providing the service via an anti-adblocker script) if you do not follow their TOS.

Re:YouTube is testing a more aggressive approach against ad ... by chriswarbo on Friday June 30, 2023 @12:24PM (#36537825)
> it illustrates what Google intends to do (stop providing the service via an anti-adblocker script) if you do not follow their TOS.

Yes. They have complete discretion over what 'list of "things" and their URLs required to render a page' they decide to send any particular user agent (modulo copyright infringement, hate speech laws, etc.). There is no requirement that HTTP connections to 'youtube.com' should receive video data; or even HTML; or even that anything's listening on that port.

Re:YouTube is testing a more aggressive approach against ad ... by ohgodplsno on Friday June 30, 2023 @01:59PM (#36539405)
Cool story, illegal in my country. Also, the popup is blocked, so I don't even get to agree to it or not.

It doesn't matter what Google intends to do. Only what I do in response. TOS are not legally binding, they're a bunch of crap.

Re:YouTube is testing a more aggressive approach against ad ... by AlexandrB on Friday June 30, 2023 @03:27PM (#36540829)
I wonder if the reverse would also work. If my browser's source code included a "TOS" that "by uploading content to and executing code on my machine you give me a permanent and irrevocable right to view/read the content using any software of my choosing" would that bind Google as well? Wouldn't that illustrate my intent in accessing Google's services just as a EULA I never get to read illustrates theirs?
Re:YouTube is testing a more aggressive approach against ad ... by genocidicbunny on Friday June 30, 2023 @10:00PM (#36545532)
Right. If they get to push a TOS on me, I get to push one on them.

I want Google to pay my rent for the next decade, and Sundar has to offer a naked lapdance at the Pink Poodle every time they send me an ad I did not explicitly request to be shown.

Re:YouTube is testing a more aggressive approach against ad ... by squirtlebonflow on Friday June 30, 2023 @10:29PM (#36545749)
So if I can't read, but I watch YouTube videos, am I agreeing to a contract?

Contracts are only valid if signed.

Re:YouTube is testing a more aggressive approach against ad ... by trifurcate on Friday June 30, 2023 @05:31PM (#36542603)
From some Tor exit nodes (not all!), YouTube does present a modal to make you agree to the ToS before you are allowed to interact with the page. Probably some localities actually legally require you to do this, and so Alphabet complies.
Re:YouTube is testing a more aggressive approach against ad ... by mcpackieh on Friday June 30, 2023 @12:06PM (#36537468)
They can wave that EULA around all they want but I'm not going to sign it. And even if I signed it, I wouldn't honor it. Why should I play fair with corporations, particularly corporations the likes of google?
Re:YouTube is testing a more aggressive approach against ad ... by fluoridation on Friday June 30, 2023 @01:31PM (#36538928)
That would appear to be describing attempting to hijack or interfere with the YouTube servers. Someone instructing a program on their computer to do something other than what the operators of the Service thought it would do has no bearing on the Service's ability to continue operating or on the availability of the Content.
Re:YouTube is testing a more aggressive approach against ad ... by noslenwerdna on Friday June 30, 2023 @12:01PM (#36537379)
I have a right to determine what is displayed on my own devices.
Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @12:02PM (#36537408)
And they don't have to serve you content.
Re:YouTube is testing a more aggressive approach against ad ... by mcpackieh on Friday June 30, 2023 @12:07PM (#36537494)
They don't have to, but they do. Let them stop, because I won't.
Re:YouTube is testing a more aggressive approach against ad ... by eastbound on Friday June 30, 2023 @01:03PM (#36538457)
The upside if they stop is, they’ll stop for our entire class of people. The reason we watch Youtube is that our entire generation watches it instead of doing something else.

If an entire class of people were drawn to something else, such as watching Nebula or going to coffee shops, both would be more interesting than they are now.

Re:YouTube is testing a more aggressive approach against ad ... by trympet on Friday June 30, 2023 @12:18PM (#36537700)
Exactly this. Why do so many people feel entitled to free stuff at the operator's expense? It boggles the mind.
Re:YouTube is testing a more aggressive approach against ad ... by floomk on Friday June 30, 2023 @12:32PM (#36537949)
Why do so many people feel entitled to tell me how to use my computer? If they choose not to serve their webpages to me, that's fine. To be realistic, I probably won't even notice their attempt because my adblocker will already have updated to bypass their silly attempt.

But yes, it is their right to try. Just as it is my right to install & use an adblocker.

Re:YouTube is testing a more aggressive approach against ad ... by chriswarbo on Friday June 30, 2023 @12:31PM (#36537946)
I'm sure there are some people out there who feel such entitlement. I haven't seen anyone claiming such entitlement here though.

Personally, I agree with the 'my device, my rules' comment. If YouTube want to (try to) block me, they can go ahead. They're under no obligation to serve me video content even if I didn't block ads, so it makes little difference.

Re:YouTube is testing a more aggressive approach against ad ... by arrosenberg on Friday June 30, 2023 @12:58PM (#36538381)
YouTube is a vertically integrated monopolist in the video space. There is no where else I can go to consume the majority of content they host.

Why would any regular person empathize with the criminals in the commission of their crimes?

Re:YouTube is testing a more aggressive approach against ad ... by noslenwerdna on Friday June 30, 2023 @01:46PM (#36539177)
That is fine. They don't have to. I'll just go somewhere else.
Re:YouTube is testing a more aggressive approach against ad ... by kibwen on Friday June 30, 2023 @12:05PM (#36537456)
It's sad to see this sort of thing on HN. A web browser is a user agent that operates on behalf of the user. Let's say it again for emphasis: the web browser serves the user, not the site owner. The user is free to manipulate the received web page however they see fit. If the site operator wants to get paid, they can put the service behind a login paywall, or else they can go pound sand. There has never, ever been an obligation for users to respect the wishes of site owners; once it is off your server and on my machine, it is my data to do with as I see fit, including blocking whatever ads the data happens to contain.
Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @12:06PM (#36537475)
> If the site operator doesn't like it, they can put the service behind a paywall or they can go pound sand.

see: > YouTube has every right to try to punish this behavior or stop providing their service to you - such as by blocking ads, or even by deleting your account.

Re:YouTube is testing a more aggressive approach against ad ... by kibwen on Friday June 30, 2023 @12:50PM (#36538236)
That doesn't absolve the first sentence that attempts to frame adblocking as theft. This is playing into the propaganda from companies like Google that are attempting to ahistorically distort the social contract by asserting that they control the content that is displayed on my screen, which is not how the web works or has ever worked. It's not "stealing", "freeloading", "privateering", it's a public resource that companies have imposed themselves upon and are now attempting to assert ownership of.
Re:YouTube is testing a more aggressive approach against ad ... by leereeves on Friday June 30, 2023 @11:55AM (#36537255)
On the other hand, many ads are deceptive, which is also a form of theft. If ads were honest, they wouldn't be effective.

And ad blocking is self defense.

Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @12:02PM (#36537390)
You are inherently freeloading off of everyone that does pay for Premium or watches ads.

I didn't say that doing is is immoral, or that we should collectively feel ashamed, just that it is inherently <not paying> for YouTube, and that YT has every right to try to stop this behavior - of course, balancing kicking people off the platform with any ground they lose to competing UGC streaming services.

Re:YouTube is testing a more aggressive approach against ad ... by chriswarbo on Friday June 30, 2023 @12:35PM (#36538003)
> You are inherently freeloading off of everyone that does pay for Premium or watches ads.

You seem to be assuming that watching ads would reduce the number of them, or reduce the price of Premium. All evidence is to the contrary (e.g. the presence of ads on pay-for TV, like cable)

Re:YouTube is testing a more aggressive approach against ad ... by judge2020 on Friday June 30, 2023 @01:36PM (#36539026)
It wouldn't reduce the rate of ads or price of premium, but if everyone ran an ad blocker and didn't pay for Premium, YouTube would either shut down or make the uploaders pay per watch or per GB served, perhaps, leading to a worse experience.
Re:YouTube is testing a more aggressive approach against ad ... by AlexandrB on Friday June 30, 2023 @03:32PM (#36540903)
Would that lead to a worse experience? It would certainly cut down on spammy, AI generated content. I already fund many of the creators I watch through Patreon or other means so I suspect it wouldn't change much for me.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @05:52PM (#36542874)
Yeah, my 9-year-old grandson could not upload his hillarious videos about dinosaurs anymore. Please explain to him that he can open some Patreon to support his Youtube fees instead.
Re:YouTube is testing a more aggressive approach against ad ... by squirtlebonflow on Friday June 30, 2023 @10:35PM (#36545793)
I doubt it. The data they collect alone is worth more than the storage and server costs.
Re:YouTube is testing a more aggressive approach against ad ... by bigbillheck on Friday June 30, 2023 @12:08PM (#36537517)
> You are inherently freeloading off of everyone that does pay for Premium or watches ads.

So what if I am?

Re:YouTube is testing a more aggressive approach against ad ... by waynesonfire on Friday June 30, 2023 @12:28PM (#36537882)
It's not freeloading when the alternative is psychological damage.
Re:YouTube is testing a more aggressive approach against ad ... by jvolkman on Friday June 30, 2023 @02:56PM (#36540328)
An alternative is to pay the subscription fee.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @05:53PM (#36542885)
The alternatives are stop watching the content or pay for it. If you chose the ad-supported version then that's on you.
Re:YouTube is testing a more aggressive approach against ad ... by leereeves on Friday June 30, 2023 @12:04PM (#36537443)
If not consuming the content exactly as provided is "freeloading", then I guess I'm freeloading when I fast forward past ads on my DVR too.

Do you do that? I hope you're consistent with your principles and watch every ad.

Re:YouTube is testing a more aggressive approach against ad ... by voz_ on Friday June 30, 2023 @12:01PM (#36537365)
I find that there are often useful ads which inform me about niche products or services that I would not otherwise have known about.

It’s a fine line.

A lot of ads are just shit though.

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:29PM (#36540852)
I have never seen an ad that was more valuable to me than when I go out looking for a product or service to solve a problem or ask a friend for advice. The shotgun affect of push advertising makes even those theoretically "useful" ads negative value, because they have to compete for my brain and attention with all the other ads, meaning they have to be just as optimized for manipulation.
Re:YouTube is testing a more aggressive approach against ad ... by TechBro8615 on Friday June 30, 2023 @01:15PM (#36538666)
Is it stealing if you watch the ad but close your eyes and plug your ears?

Why does Google want to charge advertisers to show ads to someone so determined to ignore them? If anything, if they force me to watch their ads and I ignore them, then Google is the one stealing from the advertisers.

I'm not going to buy an advertiser's product regardless of whether or not I'm forced to see its advertisement, and any counterargument to that must be built on the premise that advertisements can nonconsensually convince me to take action, in which case we're back to the beginning arguing about psychological warfare, where I certainly have a right to defend myself.

Re:YouTube is testing a more aggressive approach against ad ... by RoyGBivCap on Friday June 30, 2023 @02:12PM (#36539610)
I realized a truism years ago: Anytime there are 3 or more parties involved in a business deal, at least one of them is getting fucked. And it's usually the least powerful party, which 99% of the time is just the ordinary user/consumer/taxpayer. However, not always. And sometimes it's two parties getting screwed. This happens a lot with government contracts. Where the people paid for it, the government got garbage, and the contractor(s) got rich.

Here's is the quintessential example: https://www.huffpost.com/entry/the-book-of-broken-promis_b_5... We paid $400 billion dollars to entrenched ISPs and got absolutely nothing for it.

And advertising is almost always a 3 party business deal. The merchant. The advertiser. The unwitting public. Sometimes the merchant gets screwed. Sometimes it's the advertiser. But almost always the target audience.

So when it comes to adblocking, I have zero sympathy for the advertiser or the merchant. I want zero advertisements in my life. But I get them anyway.

Re:YouTube is testing a more aggressive approach against ad ... by hibikir on Friday June 30, 2023 @04:38PM (#36541895)
Online advertising is even more fun than that: There's the merchant/website, the advertiser, the ad network, and the public. You can even add the advertiser's competitors! The public gets ads they don't want, the merchant can fake some of their traffic, or maybe it's the advertiser's competitors. The ad network is ultimately not all that interested in giving the advertiser that great a deal, or even if they are, they might still lose to those trying to steal ad revenue. You then see a company that was trying to sell ads to sports fans in indiana, that see that all their budget really went to ads placed in front of a bot farm from Philippines. I know of a failed alcohol startup who, after analysis, saw that 40% of their youtube marketing budget ended up attached to channels playing Peppa Pig.

So sure, adblock away, but don't think that the consumer is the sole loser in the ads race: It's far worse than that.

Re:YouTube is testing a more aggressive approach against ad ... by RoyGBivCap on Friday June 30, 2023 @06:10PM (#36543138)
Yeah, in advertising there's supply side and demand side. So even more parties can get screwed!
Re:YouTube is testing a more aggressive approach against ad ... by belorn on Friday June 30, 2023 @06:10PM (#36543135)
You really do not want to use those kind of words around places with value added tax. The law basically says that if a person or company is providing a service in exchange for money, goods or services, the seller will have to pay value added tax on that exchange.

The way that advertisements in the past has managed to avoid paying this tax is that the service or product is given away for free along side the advertisement. Since it is not an exchange of services, and the product is being giving away for free with no expectation of any money, goods or services, there is no tax to be applied.

Re:YouTube is testing a more aggressive approach against ad ... by _dain_ on Friday June 30, 2023 @07:44PM (#36544216)
I'll pay for youtube the minute they pay their fair share of tax.
Re:YouTube is testing a more aggressive approach against ad ... by behnamoh on Friday June 30, 2023 @11:50AM (#36537147)
I’m curious: what’s the alternative to ads then? How do you find new stuff that you might need?
Re:YouTube is testing a more aggressive approach against ad ... by Solvency on Friday June 30, 2023 @11:59AM (#36537330)
Right! Most days I'm just mindlessly clawing around my house, desperately unaware of what I "need" to live without the aid of hundreds of slow-loading data-tracking overwrought boxes of advertising festering my every vantage point.

Just this morning, I was on the toilet, about to finish up a shit. I reached instinctively to my left to grab... wait, the little roller is empty!

But...what used to be there? What was I about to grab? This is crazy, my mind is completely blank!

If only there were some kind of an unskippable 30 second movie with dancing animated bears that could remind me what product I might use adjacent to a toilet bowl to complete my biological morning ritual!

Re:YouTube is testing a more aggressive approach against ad ... by toldyouso2022 on Friday June 30, 2023 @12:34PM (#36537985)
I laughed, but it's about finding new stuff not stuff you already know exists, and it works sometimes. Of course they made ads too intrusive so we block them now, but even then I did buy something I found very useful after seeing some of the few ads that slipped. I think early 2000 adsense ads were the best. Just simple text or images and contextual to the content of the page you were on.
Re:YouTube is testing a more aggressive approach against ad ... by idiotsecant on Friday June 30, 2023 @12:44PM (#36538135)
I find that ads are usually a very poor source of information when trying to figure out what product to buy. Ads are designed to deceive. They're supposed to make the product larger than life, more perfect than possible, and absolutely essential to your continued existence.

What I find more helpful is authentic experience from other consumers of that product. The authentic part is getting harder and harder to validate, of course.

Re:YouTube is testing a more aggressive approach against ad ... by midasuni on Friday June 30, 2023 @01:13PM (#36538624)
Some adverts are informative. I saw a poster a few years ago saying Jason Donovan was in Joeseph in London as Pharaoh, I likely wouldn’t have known that without that poster at the station.

I didn’t mind skippable YouTube preroll adverts. Now they are unskippable, multiple ones, and appear mid video.

Howver I don’t watch YouTube enough to justify paying more than Netflix and Disney combined just to skip adverts (but not skip the burnt in sponsor adverts)

Re:YouTube is testing a more aggressive approach against ad ... by dizhn on Friday June 30, 2023 @02:51PM (#36540257)
Is that how much it really costs??? Damn. I have to go to the top and read the comments again with this new information. I pay the equivalent of around $2.5 for 6 people. No way I would pay the same amount as Netflix or Disney, let alone the two together.
Re:YouTube is testing a more aggressive approach against ad ... by midasuni on Saturday July 01, 2023 @06:53AM (#36548745)
U.K. YouTube wants $183 a year for YouTube premium - and that’s not even the family option.
Re:YouTube is testing a more aggressive approach against ad ... by saberience on Saturday July 01, 2023 @09:37AM (#36549963)
Ok so you want to find out about new products or services from other customers. So how do those other customers find out about the product? At some point there are no customers or so few that you never run into one of these customers. So what does a small company do at the stage where they have no word of mouth?

Imagine if it were your business for a second, you’ve created a new website or a new physical product and you want to get more customers or users, what do you do? It’s not going to sell itself if nobody knows it exists no matter how good it is.

Re:YouTube is testing a more aggressive approach against ad ... by californical on Friday June 30, 2023 @12:59PM (#36538399)
I wanted a new small camera recently. How did I find it? By trying to find opinions of people who had owned different cameras, and comparing their opinions about the ones that they owned.

I didn’t need an ad to tell me to buy a camera. I didn’t see any ads at all! Rather, I decided “I wish I had something to take pictures with”, so I started researching how I could accomplish that thing.

And ads would not have helped me find the best camera option at all, in fact it’s probably a slightly negative signal — they must have big profits to spend lots of money on ads, compared to a company that just makes the best product and has their customers promote it for them.

Same thing with any other product. I see my coworkers using a terminal app I’ve never seen. It looks better than the normal one, so I ask them about it.

Re:YouTube is testing a more aggressive approach against ad ... by Given_47 on Friday June 30, 2023 @01:47PM (#36539192)
Yea aside from it indicating less budget for R&D, anything that’s ridiculously promoted probably means u would b spending significantly more than you should be for that lol.

It’s very simple and not even nuanced I’m just unsure why many seem to gloss over that. Perhaps I’m more jaded than most

Re:YouTube is testing a more aggressive approach against ad ... by brewdad on Sunday July 02, 2023 @12:27AM (#36558224)
I will always have a need for a VPN. I will never pay for NordVPN. Their level of advertising has me convinced they are up to no good regardless of whether that is true or not.
Re:YouTube is testing a more aggressive approach against ad ... by Given_47 on Sunday July 02, 2023 @03:26PM (#36564778)
Hahah the other day a buddy asked me about Nord and after suggesting Mullvad for the life of me I couldn’t remember why I was wary about Nord. But that’s what it was, their incessant advertising.
Re:YouTube is testing a more aggressive approach against ad ... by allarm on Friday June 30, 2023 @01:09PM (#36538560)
Like, what new stuff? If that’s something that’s been around for years (like cameras), go ask friends or read some reviews or bug a salesperson in a camera shop. If that’s something that nobody knows about (yet) - well, you don’t know it exists hence you don’t need it. Don’t overcomplicate, keep it simple. That’s basic mental hygiene.
Re:YouTube is testing a more aggressive approach against ad ... by jeltz on Friday June 30, 2023 @01:16PM (#36538692)
Targeted ads are terrible at that. They are quite often overly specific and just try to convince me to buy more of the things I already know about.
Re:YouTube is testing a more aggressive approach against ad ... by jeegsy on Friday June 30, 2023 @10:46PM (#36545871)
including stuff you literally just purchased
Re:YouTube is testing a more aggressive approach against ad ... by jaredhallen on Friday June 30, 2023 @11:02PM (#36545997)
I see you just purchased u-joints for a Dodge pickup. Wait until you see these brake pads for a Honda Civic!

Or, alternatively, I noticed you recently purchased an instant pot. Would you like to subscribe to purchase instant pots monthly?

Re:YouTube is testing a more aggressive approach against ad ... by asdff on Friday June 30, 2023 @02:00PM (#36539428)
The new stuff you can buy is always limited to whats already available at your market. Your market might be your grocery store, walmart, amazon, a little local bodega, whatever, but if its not there you don't get it ads or not, and if its there chances are you can find it without an ad by going down the right aisle or using the right keywords.

Plus ads are fundamentally inefficient sources of information. Billboard lawyers like to flood the interstates with their "Accident? call me" signage, on the off chance someone without a lawyer has an accident and looks up and sees Jacob Emrani smiling on them. Big payoff for the lawyer if they do get a job from this ad, but for the vast majority of the millions of commuters a day who pass such an ad its probably a useless waste of thought to even catch one in your periphery.

Re:YouTube is testing a more aggressive approach against ad ... by jstarfish on Friday June 30, 2023 @03:06PM (#36540483)
Both of you are missing the point because you're confusing online advertising with traditional media advertising. PPC advertising is about making a conversion on the spot, since ROI can be directly measured. Media advertising is about context poisoning for eventual conversion.

You already know you need toilet paper. There are only so many brands to choose from. Every month, you have to make a decision about one of them based on whatever factors are important to you at that time. (For me, it's usually cost, ply count, and how likely it is that someone in the house is going to flush a massive wad of it and clog the pipe.)

The point of print/radio/television ads are to groom you into associating some positive feeling with a specific choice, whether or not it's new or you know about it. So the next time you're looking at the wall of toilet paper, you recognize the bear, the colors, the jingle, the florid language about its delicate softness upon your tender starfish, and get you to feel something positive enough to get you to gravitate toward it despite its higher price. Joy, lust, anger, and vanity are easy to appeal to.

They're not trying to inform you of anything or make you a die-hard fan. They're buttering you up to tilt your next purchasing decision in their favor. That's why advertising never stops; it's an endless loop of a handful of charlatans competing with each other to coerce you into buying their version instead of the other guy's.

Re:YouTube is testing a more aggressive approach against ad ... by Larrikin on Friday June 30, 2023 @04:22PM (#36541670)
Professional review sources like Consumer report, ATK, and Wirecutter are far better sources than a random ad. I don't think I would ever buy a random product from an ad without reading reviews unless it was something completely disposable, like a new soda, or something that you have to willfully make terrible to screw it up, like a t shirt
Re:YouTube is testing a more aggressive approach against ad ... by jeegsy on Friday June 30, 2023 @10:31PM (#36545765)
If its not too private, do you mind sharing the last new thing you bought that you hitherto had no knowledge off?
Re:YouTube is testing a more aggressive approach against ad ... by toldyouso2022 on Sunday July 02, 2023 @10:46AM (#36561932)
It was an half rack with width that can be regulated. I knew I wanted an half rack or a rack, but the recommended ones on blogs and such were always too big for my taste (also I'm not gonna lift heavy, especially at home). I actually stopped looking for one because I thought there were none fitting my needs, then one day an ad slipped with this model that had good features and reviews and I bought it (after researching it more of course).
Re:YouTube is testing a more aggressive approach against ad ... by mock-possum on Friday June 30, 2023 @12:40PM (#36538092)
You go out and do your own research, you ask the people you trust for their own personal experiences.
Re:YouTube is testing a more aggressive approach against ad ... by christofosho on Friday June 30, 2023 @11:56AM (#36537270)
Not OP but anecdotal experience: Every once in a while I'll go to a store and wander the isles. I see things that I find interesting, but most of the time I don't buy them. Sometimes I think to myself: I would love to know more about topic X. So I use search engines and forums to look for more information on topic X. I happily filter ads because there is no net positive benefit from them for my life. I get excited about things without them, find things I need without them, and have no trouble with either.
Re:YouTube is testing a more aggressive approach against ad ... by mcpackieh on Friday June 30, 2023 @12:03PM (#36537415)
Talking to people, and seeking things out myself when I perceive a need for something. If my shoes wear out then I'll decide for myself to seek out new shoes at a shoe store. If I don't know what brands are good, I ask other people what brand they use and if they're happy with it.

If I'm missing out on some product that I might like but I've never heard of because I block ads, that doesn't matter to me. If I don't know that I would want it, then I don't want for it. But generally, people talk about things worth talking about and I'd rather hear about new products from real people who don't have a commercial stake in promoting the thing.

Re:YouTube is testing a more aggressive approach against ad ... by cewweftg on Friday June 30, 2023 @11:54AM (#36537238)
I am struggling to know if this is a troll or not?

I don't let Ads tell me what I 'might' need. I already know what I need (I might 'want' something but that is a different topic).

Ads try to convince me that I 'need' whatever it is they are 'selling'.

Re:YouTube is testing a more aggressive approach against ad ... by ambicapter on Friday June 30, 2023 @11:50AM (#36537159)
...Talking...to people?
Re:YouTube is testing a more aggressive approach against ad ... by bigbillheck on Friday June 30, 2023 @12:12PM (#36537599)
Are you often in the position where you need something but do not already know that you do?
Re:YouTube is testing a more aggressive approach against ad ... by kjs3 on Friday June 30, 2023 @12:09PM (#36537534)
Yes, this is the question for the ages. How can you possibly survive if you don't buy more stuff you didn't even know you needed. Clearly, that more than justifies any and all intrusive, exploitive, unethical practices. Won't someone think of the children (buying stuff they don't need).

P.S.: I have had any number of marketing types push back (vehemently) when I expressed my distaste for oppressive ad overload with "well you tell me what the alternative is...how else am I supposed to reach customers". And I have stopped even trying to be nice about it: Figuring that out is your goddam job. My job would be vastly easier if I could just say "all that stuff about ethics, regulation, legislation and simple common decency...that's really inconvenient and I'm going to ignore it". But I don't get to ignore any of that; I still successfully do my job. So why should marketing be somehow different.

Anyone in marketing who says "You tell me how to do my job without crapping on people" is lazy and incompetent.

Re:YouTube is testing a more aggressive approach against ad ... by theossuary on Friday June 30, 2023 @12:02PM (#36537409)
Hah I've run into this exact issue. I've always been the same way, if a medium has unblockable/unremovable ads I'd tend not to consume it; things like radio, magazines, etc. But I realized when I wanted to buy something I didn't even know what brands were in the space. It made doing research a bit trickier.

That doesn't mean ads are necessary though, frankly any system which depends on spending more than your competitors will never produce the best recommendations. Instead I learned to first build a list of companies in a space, then research those companies. I use things like Wirecutter, Reddit, and Productchart to help decide as well.

What I need aren't ads; I need good, user-centric, recommendation and discovery products. Sadly we fell into the local-minimum of ads instead. That said sometimes I do choose to let a company advertise to me in a specific channel (separate email or social media account) so I can keep up with their products and potential deals. That seems like a good middle ground for me.

Re:YouTube is testing a more aggressive approach against ad ... by smiley1437 on Friday June 30, 2023 @12:57PM (#36538355)
> But I realized when I wanted to buy something I didn't even know what brands were in the space.

I this is one of the reasons why Reddit became so popular

Re:YouTube is testing a more aggressive approach against ad ... by Konnstann on Friday June 30, 2023 @02:14PM (#36539640)
At least if I get an advertisement I immediately understand the biases behind whoever served it to me, with stuff like reddit or blogs I can never be sure how astroturfed it is, or whether the people reviewing things even know what they are talking about.

I'm not a proponent of advertising in the modern sense, but it's probably the least dishonest way that companies pay to promote their product. Professional reviewers are a good medium but it takes time to find those in a new space where you're not sure if their standards and preferences match yours

Re:YouTube is testing a more aggressive approach against ad ... by flangola7 on Friday June 30, 2023 @11:57AM (#36537298)
>what’s the alternative to ads then? How do you find new stuff that you might need?

How did it we accomplish it for the earlier 99.99% of human history?

Re:YouTube is testing a more aggressive approach against ad ... by vikramkr on Friday June 30, 2023 @12:08PM (#36537520)
The earlier 99 percent of human history was pretty garbage. Ads are pretty garbage too but I really don't get why people keep doing this thing where they're like "well how did we manage in the past?" In the past we just died of war and disease and stuff. The past is awful.
Re:YouTube is testing a more aggressive approach against ad ... by p_j_w on Friday June 30, 2023 @12:36PM (#36538035)
>The earlier 99 percent of human history was pretty garbage.

I don't think ads are what changed this.

Re:YouTube is testing a more aggressive approach against ad ... by vikramkr on Friday June 30, 2023 @01:28PM (#36538860)
I'm not saying ads are good. I'm saying the comparison to the past is stupid and it doesn't help the case against ads.
Re:YouTube is testing a more aggressive approach against ad ... by bee_rider on Friday June 30, 2023 @12:16PM (#36537662)
The past was awful for lots of reasons of course, but one was that we just weren’t very productive. We’re pretty productive nowadays. We could at least try a system where there’s enough stuff, but we find it naturally or by carefully weighing the pros and cons.
Re:YouTube is testing a more aggressive approach against ad ... by pixl97 on Friday June 30, 2023 @01:29PM (#36538889)
>but we find it naturally or by carefully weighing the pros and cons.

This system doesn't make sense... the incentives for producers don't line up with reality. Producers are incentivized to find ways to break your rules and advertise as if they do it alone, they will profit massively.

Re:YouTube is testing a more aggressive approach against ad ... by pixl97 on Friday June 30, 2023 @01:24PM (#36538805)
That's really kind of an ignorant statement...

I would speculate that if all ads disappeared right now, you would be without a job in mere days. Simply put economies work these days because people buy endless amounts of shit they don't need. The parts of our economies that provide necessities are minority factors today, as where you creep back over 150 years and 'needs' were the vast majority of work in an economy.

I'm definitely not saying we're in a good state currently, but breaking our current state without a state replacement plan isn't going to put us in a better position.

Re:YouTube is testing a more aggressive approach against ad ... by ulrikrasmussen on Saturday July 01, 2023 @03:35AM (#36547691)
I call BS on that. People don't magically stop consuming just because they don't get ads shoved in their faces all the time. I block ads everywhere and haven't really seen an ad in years, but I still sometimes buy useless shit I don't need. It turns out search engines and price directories do a pretty good job of finding useless shit when you actively seek it out. As long as there is a demand for things, people will find it and buy it.
Re:YouTube is testing a more aggressive approach against ad ... by OJFord on Friday June 30, 2023 @12:55PM (#36538326)
I see ads when I watch Youtube on my TV, and basically not otherwise. I have never seen one and thought Oh yeah I want/need that, more often it's laughably off base. They could've trivially targeted to the video, but instead decided I might have some niche health concern which is demographically impossible.

Typically the content I'm trying to watch (even if unsponsored) is a far superior advert. I didn't know I wanted a powered/active cooler box (and definitely don't need one) until I saw an AvE video of one last night. Now I'd quite like Makita's, and in fact now I come to think of it I did even share the link with someone who is in the market for one. But the malgorithms did their best to make me learn about and want to buy shitty VPNs and maltesers instead. If I'm watching tool/DIY videos give me the tool ads? I might actually be interested? I might warm to the brand, associating it with my favourite channels?

Not that I want to be manipulated like that, it just seems bafflingly poorly targeted whenever I do see them that it's irritating and I'm glad I block them everywhere else.

Re:YouTube is testing a more aggressive approach against ad ... by MiddleEndian on Friday June 30, 2023 @01:18PM (#36538714)
lol
Re:YouTube is testing a more aggressive approach against ad ... by tetraca on Friday June 30, 2023 @02:22PM (#36539763)
Without advertisements, you have to be bothered by things enough to actually want to implement or look up a solution. When it comes to banal consumer goods, if you can't think of a product on your own, you probably don't actually need it.
Re:YouTube is testing a more aggressive approach against ad ... by jordanpg on Friday June 30, 2023 @03:10PM (#36540562)
The more important question is what can replace the ad-based business model of the internet?

Other than paid subscriptions, which is only a partial solution.

Re:YouTube is testing a more aggressive approach against ad ... by jaredhallen on Friday June 30, 2023 @11:16PM (#36546073)
That's where my mind went, too. I think part of the answer is that a lot of it can be replaced by nothing. Some of this stuff driving all these ads doesn't even enrich our lives anyway.
Re:YouTube is testing a more aggressive approach against ad ... by Gordonjcp on Sunday July 02, 2023 @07:35AM (#36560457)
Make it illegal to advertise, make it illegal to ask for paid subscriptions.
Re:YouTube is testing a more aggressive approach against ad ... by warble on Monday July 03, 2023 @09:51AM (#36572860)
Micro transactions
Re:YouTube is testing a more aggressive approach against ad ... by reichstein on Saturday July 01, 2023 @05:35AM (#36548358)
This is either a sad reflection on society, or awesome sarcasm. (Hoping for the latter, but have you seen society lately?)

The need comes first. If I have a need, I (re)search for solutions. The ad does not create the need.

Ads still work. They can generate a want, but if I never see the ad, I'll live happily on in blissful ignorance.

Building awareness is important for new products. Heck, I might like them. Not complaining about ads in general, just the ones that try to get between me and what I really want my to do. The ones that try to make my attention non-optional. Those must die a fiery death.

Re:YouTube is testing a more aggressive approach against ad ... by OrvalWintermute on Friday June 30, 2023 @11:54AM (#36537241)
> Advertisers have no morals, they're completely depraved. They'll eagerly exploit a teenager's self-conscious body issues to sell useless beauty products. They sell sugar water to fat people and at every turn promote the rampant consumerist culture that is destroying our planet. They're lower than pond scum and I never want to see a single ad from them ever.

Well said. While I recognize the right of people to put out messaging, advertisers seem to put out some of the most disgusting messaging ever.

The recent pushing of incredibly obese people as all healthy and normal is a very dangerous phenom. Many of us could afford to lose a few pounds, but the idea that BMIs > 40 are healthy is going to get people killed for certain.

Re:YouTube is testing a more aggressive approach against ad ... by tehjoker on Friday June 30, 2023 @12:04PM (#36537440)
Remember, they're not regular people putting out messaging because they believe in something (or even lying because it's funny), they are part of a machine that is incentivized financially to put out messaging regardless of whether the people making it believe what they're saying. That's a different ball game, and tbh, it should be illegal or tightly controlled.
Re:YouTube is testing a more aggressive approach against ad ... by gochi on Friday June 30, 2023 @01:39PM (#36539069)
Most people you see on the media are unhealthy. From the largest to the smallest, they're mostly all unhealthy and performing very dangerous things like prolonged dehydration.

So it's interesting to see how much focus gets shifted onto obesity specifically while ignoring all else. It's all disgusting messaging, that young model selling you a perfume who hasn't eaten anything but an almond all day, that shredded guy telling you to buy compression shorts, those obese people telling you these pants stretch.

Re:YouTube is testing a more aggressive approach against ad ... by occz on Friday June 30, 2023 @07:37PM (#36544120)
In all honesty, I think you're hearing the wrong thing when you hear what the fat acceptance-people are saying.

Given the context that:

- Dieting, on a population level, has proven to be an ineffective means of curbing obesity (the only statistically effective method is bariatric surgery)

- The message that has, throughout the obesity epidemic, been pushed is that those that suffer from obesity are to blame for their own condition, and that they are essentially less valuable human beings for it in more than a few ways

- Obesity appears to be, according to the best research currently available, a disorder of the brain

Most of the fat acceptance people are merely trying to counteract the less valuable-part of how obese people are viewed in society. It's not a single-messaged group, and some of the things that some of them say is probably not a force for the better, but the message that obese people should not be scolded, chastised or in any other way treated negatively for their condition is actually a good message which any empathetic adult should follow.

Re:YouTube is testing a more aggressive approach against ad ... by amykhar on Friday June 30, 2023 @11:56AM (#36537272)
I also block ads - BUT I do go pay for services that I use daily and get benefit from. Otherwise, the sites that I love would go away because it's not sustainable to employee people to write code and run servers without some sort of revenue.
Re:YouTube is testing a more aggressive approach against ad ... by SketchySeaBeast on Friday June 30, 2023 @12:10PM (#36537559)
Yeah. I'm not about to pretend I have a right to get content for free, so if the site offers a paid option to remove ads that I find obnoxious I'll take advantage of it.
Re:YouTube is testing a more aggressive approach against ad ... by bee_rider on Friday June 30, 2023 @12:21PM (#36537755)
A hill I’m happy to die on is: the standard of behavior appropriate for websites is you send whatever (not actively malicious or illegal) content you want, and the user renders it however they want.

If sites want to send me useful content and additional annoying content, I’ll just render the useful bit.

If sites decide they aren’t willing to send the useful bit unless enter some other sort of arrangement with them, that’s fair on their part, I’ll evaluate their other options.

I don’t feel any obligation to render ads or make their business model viable, of course it is no problem if they decide they don’t want me around as a result!

Re:YouTube is testing a more aggressive approach against ad ... by OJFord on Friday June 30, 2023 @12:47PM (#36538191)
But then to circle back on the submission, do sites have any obligation to make it easy (or no harder than it initially was) for you to separate the useful from the annoying? No more than you have right (which I agree with) to render it differently to their desire, I'd argue.
Re:YouTube is testing a more aggressive approach against ad ... by bee_rider on Friday June 30, 2023 @01:03PM (#36538458)
I don’t think they do have that obligation. But the business model where ads are hosted in some ad network makes it pretty easy to differentiate between the good and bad content. It is a happy coincidence that this is the source of the most annoying ads generally.

Of course, business models might change. In that case my preferences probably will too, but I don’t think my reasoning will.

Re:YouTube is testing a more aggressive approach against ad ... by coding123 on Friday June 30, 2023 @01:35PM (#36539004)
> A hill I’m happy to die on is

Just circling back a bit, what IS advertising? I work at a relatively unknown company - it's not in anyone's daily vocabulary. It exists, but barely. It will actually die if it's not marketed, advertised.

Now I can just go, fuck it, I don't want to work for any company that advertises. Great. Where should I work?

Re:YouTube is testing a more aggressive approach against ad ... by ohgodplsno on Friday June 30, 2023 @01:52PM (#36539284)
And I have every right to block each and every single one of your advertisements, wherever I am. Guess your company will die.
Re:YouTube is testing a more aggressive approach against ad ... by djbusby on Friday June 30, 2023 @02:35PM (#36539975)
Don't your existing clients refer new clients? Its the oldest trick in the book.
Re:YouTube is testing a more aggressive approach against ad ... by samtho on Friday June 30, 2023 @03:10PM (#36540565)
I feel like the problem here is that we do not have an effective way to match products with consumers who may find it useful without bad actors gaming the system. Companies with a modest marketing budget try to be as targeted as possible with advertising but companies with stupidly large budgets will optimize for “engagement and enragement” which will end up with them creating obnoxious advertisements that are spammed across all channels they can regardless of relevance because they can.

It’s a sad problem that we can’t expect to solve if we continue to limit our discussion around the symptoms of the diseased advertisement industry rather than the root causes of this cancer that ruins it for everyone like your company and most other small and medium sized players.

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:11PM (#36540579)
If advertising was required, nobody would be using most open source applications. Nobody had to sell me linux.

A company website that tells me what the elevator pitch is, is advertising arguably, but is not in the same category as putting a message in something I want to consume. The difference is push vs pull. If I have to seek out your message, if I ask you a question, then it's perfectly acceptable to answer.

The second you answer a question I've never asked, you are morally repugnant and harming society as a whole. It's an inevitable slippery slope to literal mental manipulation at that point. There is no "push" advertising that can NOT go that route, as it is inherently a hostile relationship, with independent competitors.

Re:YouTube is testing a more aggressive approach against ad ... by orhmeh09 on Friday June 30, 2023 @05:39PM (#36542711)
Maybe a government contractor?
Re:YouTube is testing a more aggressive approach against ad ... by s17n on Friday June 30, 2023 @01:55PM (#36539349)
What if the “arrangement” is a TOS that you agree to, wherein you agree to render the content how they want? Will you stop using the site, or just ignore the TOS?
Re:YouTube is testing a more aggressive approach against ad ... by bee_rider on Friday June 30, 2023 @03:26PM (#36540800)
I’m not a lawyer but in the US at least, from what I’ve heard TOS requires affirmative consent.

I try to quickly check if I’m agreeing to a cookie consent thing, or if it is a full TOS. But sites have so much garbage when you first show up nowadays. I’ll have to be more careful there.

Re:YouTube is testing a more aggressive approach against ad ... by belorn on Friday June 30, 2023 @05:44PM (#36542784)
I will follow their TOS if they follow my local laws regarding advertisements and legal liability (both in term of providing honest and fully disclosed commercial messages and in cases of malware). I strongly doubt they want that deal.
Re:YouTube is testing a more aggressive approach against ad ... by hightrix on Friday June 30, 2023 @08:21PM (#36544603)
100% agreed. If content is provided for free along side content (ads) that the site wants me to view for their own reasons, I'm under no obligation to view the content they want me to view.

If the site needs me to view content in a specific sequence, then they need to deliver it as such. Otherwise, I'll ignore (technically block) any content other than that in which I'm interested.

Re:YouTube is testing a more aggressive approach against ad ... by tacotacotaco on Friday June 30, 2023 @03:35PM (#36540938)
I might consider paying for premium if this wasn’t Google we’re talking about, which I imagine is tracking your viewing habits in their profile of you so they can serve targeted ads on other sites that use Google Ads.
Re:YouTube is testing a more aggressive approach against ad ... by amf12 on Friday June 30, 2023 @05:55PM (#36542920)
> I might consider paying for premium if this wasn’t Google we’re talking about, which I imagine is tracking your viewing habits in their profile of you so they can serve targeted ads on other sites that use Google Ads.

So basically, you won't pay for premium because Google makes money by serving ads, but you also use an Adblocker (assumption)?

Re:YouTube is testing a more aggressive approach against ad ... by BLKNSLVR on Friday June 30, 2023 @06:09PM (#36543121)
Agreed. It's association with Google makes it get less appealing to support.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @05:50PM (#36542850)
Sadly, a Youtube Premium subscription only removes the ads. They still collect all the data about you.

Remember that you are not just paying with ad eyeballs, but also with your data. When what where how much you watch. That's nobodies business. I'd pay for not having this be in somebodys DB, ready to be exploited (and/or leaked).

Re:YouTube is testing a more aggressive approach against ad ... by amykhar on Saturday July 01, 2023 @07:49AM (#36549112)
But, they kind of HAVE to keep the data about your comments and watch history so that you have access to it. They definitely shouldn't sell it though.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Saturday July 01, 2023 @11:25AM (#36551114)
And they definitely don't need to join it with data about my phone location history and my search history. Or evaluate which video I have watched for how long. Subscriptions, fine. Recent history, fine. Until I delete those, then I want them gone, not just some "delete" flag turned on.
Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Friday June 30, 2023 @01:47PM (#36539193)
I paid for YouTube for a few months, even though I run everything through pihole, but found that I didn't get enough value to justify the cost.

They're essentially charging 80% surplus to tack on a poor man's version of Spotify. I also don't get any other improvements to the service.

If they'd just give me a feature that gives continuity of play between devices I'd pay the full monthly price without blinking.

So many small QoL improvements that would make a huge difference but instead they're too busy removing voting buttons and testing obnoxious autoplay thumbnail ads.

Re:YouTube is testing a more aggressive approach against ad ... by kroltan on Friday June 30, 2023 @02:34PM (#36539971)
Welcome to the wonderful world of A/B testing and/or gradual rollouts!

I have had the "continue playing from another device" feature for a good couple months at least, and it is clearly labeled as a "Premium" benefit.

Whenever I pause a video on one device, and open Youtube on another (Confirmed web desktop -> mobile app or mobile app -> web desktop, but I don't have a TV to test), the video that was playing on the other device shows up paused, as the given platform's miniplayer. Below you can see a desktop screenshot.

https://i.imgur.com/Leq2cJs.png

You could view this cynically as paying to be a lab rat, or you can also take it at face value.

Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Saturday July 01, 2023 @11:47AM (#36551347)
>Welcome to the wonderful world of A/B testing and/or gradual rollouts!

Good A/B testing only works if you're measuring for the right things. When you get into the realms of "engagement is down but revenue generated is at $X" and X meets a goal, you're doing it in bad faith.

Given that a big fat ad thumbnail is a pre-selected item that fills half the screen on the YT TV client, we are left to assume that engagement resigned from Google a while ago.

>Whenever I pause a video on one device, and open Youtube on another (Confirmed web desktop -> mobile app or mobile app -> web desktop, but I don't have a TV to test), the video that was playing on the other device shows up paused, as the given platform's miniplayer. Below you can see a desktop screenshot.

This doesn't work at all for me TV -> TV. TV -> mobile device also does not work. I'd be interested to know, if you do try this with TV, whether you can get it to work.

Re:YouTube is testing a more aggressive approach against ad ... by kroltan on Saturday July 01, 2023 @12:22PM (#36551771)
If I ever get the chance to try it I will attempt to tell you the results, but don't hold your breath. I don't know anyone with smart TVs who would also be okay with me spending an hour messing up their settings to log in with my account.

> Good A/B testing only works if you're measuring for the right things. When you get into the realms of "engagement is down but revenue generated is at $X" and X meets a goal, you're doing it in bad faith.

Sure, and that doesn't stop people from doing it anyway. Pointless mass-gaslighting, but it makes you look busy.

Re:YouTube is testing a more aggressive approach against ad ... by s17n on Friday June 30, 2023 @01:54PM (#36539315)
Hm, I have the opposite point of view: I don’t see why anybody uses Spotify when Youtube gives you the same thing for the same price and throws in ad free youtube at no extra charge.
Re:YouTube is testing a more aggressive approach against ad ... by asdff on Friday June 30, 2023 @01:58PM (#36539386)
I'm thinking about making the move off spotify. Does youtube premium let you locally download music?
Re:YouTube is testing a more aggressive approach against ad ... by gretch on Friday June 30, 2023 @02:26PM (#36539815)
Yes it does.

Source: I just tried it on my phone right now. platform - iOS (don't know about others). Also, possibly not possible for all songs or countries in the world.

Re:YouTube is testing a more aggressive approach against ad ... by lostlogin on Friday June 30, 2023 @03:55PM (#36541249)
> I don’t see why anybody uses Spotify

Maybe the force feeding of obnoxious podcast hosts actually attracted some users?

Re:YouTube is testing a more aggressive approach against ad ... by tough on Friday June 30, 2023 @05:42PM (#36542750)
A lost occasion to also blame advertising
Re:YouTube is testing a more aggressive approach against ad ... by Macha on Friday June 30, 2023 @05:05PM (#36542263)
Really the only reason I used Spotify over YouTube Music at all was that I could use my own clients with Spotify, but once Spotify killed that it was over to YouTube music for me for my streaming usage (though I buy a lot more downloads these days than my peak spotify usage days). YouTube Music doesn't have third party clients either, but with that selling point removed, ad-free youtube was a better add-on than anything spotify offered.
Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Saturday July 01, 2023 @11:32AM (#36551179)
I was a mopify/mopidy fan for a while but my installation fell over about a year ago and I never returned to fix it - does that no longer work at all with Spotify APIs? If so, that's definitely a huge downside to Spotify (though I have no idea if it's possible with YT music).
Re:YouTube is testing a more aggressive approach against ad ... by BLKNSLVR on Friday June 30, 2023 @06:04PM (#36543041)
I use Spotify because I don't want to pay any money to Google.

Although I did subscribe to Google Play Music, and it was great, until they killed it. And that was it for me and Google.

Re:YouTube is testing a more aggressive approach against ad ... by dabluecaboose on Friday June 30, 2023 @06:57PM (#36543675)
Curious if you found another viable alternative. Ive gone over to using Plex/Plexamp for music sync/cloud play and its been pretty okayish on the whole. Biggest issues are my server strength and internet connection
Re:YouTube is testing a more aggressive approach against ad ... by BLKNSLVR on Friday June 30, 2023 @08:20PM (#36544593)
I really mainly use Spotify because of the combination of its library size and ease of availability / accessibility.

I use LMS for my small, curated personal music library, which is great: https://github.com/epoupon/lms

Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Saturday July 01, 2023 @04:38AM (#36548075)
It mostly boils down to the algorithm for me.

I tried YouTube music for a few months and it felt much more spaghetti-at-the-wall than Spotify.

My opinion is that this is because of the way that Spotify applies algorithm and curation in a highly unified way.

Spotify Radio, Release Radar and Discovery playlist are just wonderful. Right down to the ordering of the lists it accounts for broad tastes, current personal trends, building accessible gateways to new genres and so on.

YouTube Music felt a bit like the video algorithm. "You watched a Minecraft video? Prepare for the avalanche of tenuously related but quite obnoxious Minecraft content"

Re:YouTube is testing a more aggressive approach against ad ... by utucuro on Monday July 03, 2023 @09:48AM (#36572832)
This is was weird to read... I was a Spotify user for a rather long time, but realized that instead of getting better, recommendations got worse, ultimately becoming quite repetitive. I've since ditched them, now using Deezer. The difference is like day and night - with Deezer, if I want it to generate a playlist based on a particular song, I actually get a playlist of songs which are similar to the one I chose and not just the popular songs of bands similar to the band of the song... As for Discover Weekly, it was the worst offender, rehashing stuff Spotify knew I had listened to.
Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Monday July 03, 2023 @01:26PM (#36576165)
That is strange as it's not my experience, but I don't know how the algorithm functions internally. Sadly we are at the whim of it's hits and it's misses.

I am however left to assume, based on Spotify's broad success and appeal, that it hits a bit more frequently than it misses.

Re:YouTube is testing a more aggressive approach against ad ... by asdff on Friday June 30, 2023 @01:57PM (#36539365)
You should be able to get api access with youtube premium
Re:YouTube is testing a more aggressive approach against ad ... by carlosjobim on Friday June 30, 2023 @04:19PM (#36541633)
What about the ad-free experience? Isn't that worth paying for premium, considering the enormous amount of content on YouTube you can watch without ads?

> If they'd just give me a feature that gives continuity of play between devices I'd pay the full monthly price without blinking.

Probably you wouldn't. Then it would be some other feature needed to open the wallet.

Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Saturday July 01, 2023 @04:27AM (#36548007)
> What about the ad-free experience? Isn't that worth paying for premium, considering the enormous amount of content on YouTube you can watch without ads?

To restate what I already said: will I pay to remove ads? Yes. Will I pay the price they're asking when I compare to the value and quality of service / UX other services I pay for? No.

> Probably you wouldn't. Then it would be some other feature needed to open the wallet.

You're wrong, but I don't need to justify it, I stated why in the original post. There's no need to be stubborn about it.

Re:YouTube is testing a more aggressive approach against ad ... by carlosjobim on Saturday July 01, 2023 @10:46AM (#36550681)
I think this is one of the biggest sales problem for any online service. People will not think about the actual value proposal, but instead compare it to things that are extremely free or cheap. Pay for Fastmail? Why would I when Gmail is free? Pay for Kagi search? Why would I when Google is free? Pay for a newspaper subscription? Why would I when they want the same monthly price as Netflix, and I watch Netflix every night.

My question is why do you compare? Just because both things are on a computer or telephone screen? I've never heard people compare with other things they purchase. Why would I pay for this cup of coffee when I get 15 minutes of use from it, when there is so much free content online? Why would I pay for this restaurant meal when I get several months of entertainment on Netflix for the same price?

People will agonize for weeks over a $5 or $10 subscription, but outside of the digital they won't think about spending the same amount on parking, a pint of beer, etc.

Since we have the idea that everything on the computer should be free, we get upset over the slightest annoyance and cancel/decide not to continue the service. But is that rational? Like people are itching for the slightest excuse to not pay.

YouTube has an enormous amount of entertainment and also educational content, like videos on how to fix things that have personally saved me at least hundreds of dollars. It's a great value IMO.

Re:YouTube is testing a more aggressive approach against ad ... by Hextinium on Friday June 30, 2023 @06:14PM (#36543176)
I was at first super confused by this comment, because cross play has been a thing for at least a year or two without YouTube premium. You just have to enable YouTube history and it will populate across devices. I know a lot of people disabled YouTube history because it tailors the experience but it's a fair tradeoff for continuity.
Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Saturday July 01, 2023 @04:21AM (#36547972)
YouTube history is not the seamless experience that I get from literally every other content provider charging even less money than they do. Netflix, Amazon, BBC iPlayer, Spotify etc. all give me access to continue the last thing I was watching with a click, or even do so automatically (or have the option to). Some even have a "switch to room" function which is further empowering.

Having it hidden three menus away is archaic and not the 'continuity' I'm looking for. It's a small thing but it's a) painfully simple to implement and b) one of many of these kinds of small usability gripes that make it a lesser experience.

Re:YouTube is testing a more aggressive approach against ad ... by crashingintoyou on Saturday July 01, 2023 @06:16AM (#36548552)
> If they'd just give me a feature that gives continuity of play between devices I'd pay the full monthly price without blinking.

What specifically are you looking for? e.g. was watching a video on my computer, powered that off, opened youtube on my phone and the video I was watching was most recent thing in youtube history there with my position in the video tracked. Similarly I can use my phone or laptop to control Youtube on my TV. Seems like what you're looking for is already mostly here.

(I've been a Youtube Premium subscriber for the last year or so thus far).

Re:YouTube is testing a more aggressive approach against ad ... by KnobbleMcKnees on Saturday July 01, 2023 @11:34AM (#36551205)
This is the inconvenient version of what I want that takes several menu navigations to achieve it.

'Continuity' for me means a seamless experience. For example, Netflix used to be one click and is now two or three clicks which I find to be a worse experience.

The _perfect_ version of this for me would be a "Send to device" function to send from TV to TV in different rooms. Even being able to do a quick switch via my phone as I'm in transit (like I do with Spotify) would be a worthy middleground.

Re:YouTube is testing a more aggressive approach against ad ... by soligern on Saturday July 01, 2023 @03:47AM (#36547771)
It’s not just established companies that you know to subscribe to. How does someone set up a new company or start selling a new product without advertising. People that are perfectly reasonable about some things can be so short sighted out how society even works.
Re:YouTube is testing a more aggressive approach against ad ... by kibwen on Friday June 30, 2023 @12:02PM (#36537392)
> I block ads because they're psychological warfare that corporations wage against me.

Preach it. Blocking ads is tantamount to washing your hands or wearing a condom. It's simply good mental hygiene.

Re:YouTube is testing a more aggressive approach against ad ... by naikrovek on Friday June 30, 2023 @12:09PM (#36537526)
I watched this happen over the last 2-3 decades.

when click rates go down, advertisers always choose to make the ad more noticeable by making it more obnoxious. at first it was a very small movement every few seconds. then two. then more movement more frequently until there were full games in the space of an ad. sounds and video came. interstitial ads came, and full page ads which covered what you were reading as you scrolled.

so, ad blockers were developed. at first they blocked simple URL patterns and that was enough to completely block ads from those who serve them. advertisers caught on and changed how they serve ads. rapidly. adblockers had to advance to keep up.

where does it end? it can't end, because one side or the other will win and there are enough people who don't want that outcome so they keep fighting for their own side.

things that are bad often follow this pattern, it seems. if you are in an arms race of any kind you are either someone or something who wants money or authority more than anything else, or you are fighting against that force. both sides feel 100% justified in their actions. everyone nearby suffers.

Re:YouTube is testing a more aggressive approach against ad ... by lolinder on Friday June 30, 2023 @12:11PM (#36537564)
> It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money. A man would be annoyed if he found himself in a mob of millionaires, all holding out their silk hats for a penny; or all shouting with one voice, “Give me money.” Yet advertisement does really assault the eye very much as such a shout would assault the ear. “Budge’s Boots are the Best” simply means “Give me money”; “Use Seraphic Soap” simply means “Give me money.” It is a complete mistake to suppose that common people make our towns commonplace, with unsightly things like advertisements. Most of those whose wares are thus placarded everywhere are very wealthy gentlemen with coronets and country seats, men who are probably very particular about the artistic adornment of their own homes. They disfigure their towns in order to decorate their houses.

— G.K. Chesterton, The New Jersusalem

http://www.gkc.org.uk/gkc/books/GKC_New_Jerusalem.html

Re:YouTube is testing a more aggressive approach against ad ... by hrldcpr on Friday June 30, 2023 @12:36PM (#36538031)
I'd never thought of it quite like that, in terms of rich beggars versus poor beggars. Thanks for sharing.
Re:YouTube is testing a more aggressive approach against ad ... by Waterluvian on Friday June 30, 2023 @12:42PM (#36538118)
Profound. Thanks for sharing this. That really frames what I’ve been struggling to describe. Advertising isn’t some necessary lifeblood of many industries. It can often be something like the endless trench warfare between Pepsi and Coke, vying for slivers of mindshare.

I also think that advertising is often a crutch for incompetence. Build a good product and it can take off all on its own. People advertise for you. Or build crap and hire an industry to manipulate people into wanting your crap. Advertising is manipulation. Watch any ad and ask, “what emotion are they trying to con me into feeling?”

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Friday June 30, 2023 @03:01PM (#36540402)
Good products hardly ever take out on their own. I'm not sure what computer you're logged on from, but to take that as an example, I'm pretty sure it's made by a company that would likely go under if it chose not to advertise.

Advertisement is sometimes just to inform and build awareness, sometimes to build brand, but often to persuade, and sometimes it exploits unethical persuasion techniques. The gap between ethics allowed by society and your own personal ethics are very variable from place to place and person to person. For example in a lot of places it's illegal for doctors and pharma to advertise; some might consider it a good thing not to exploit hypochondriacs, but is it ethical if it results in patients not knowing about an actual cure for their condition? These things are endlessly debatable, they're very far from a black and white situation.

Re:YouTube is testing a more aggressive approach against ad ... by lolinder on Friday June 30, 2023 @03:22PM (#36540743)
Do good products fail to take off on their own because advertising is an absolute necessity, or is it because advertising allows bad products to saturate the market so thoroughly? In a hypothetical world without advertising, would it still be true that good products couldn't take off on their own merits? Or would they spread effectively by word of mouth in the absence of the noise generated by the advertising industry?

I don't have an answer to this question, it's purely hypothetical. And even if it is true that in this hypothetical world, good products would spread, we're still left with a prisoner's dilemma to resolve in the real world.

Re:YouTube is testing a more aggressive approach against ad ... by cryptoz on Friday June 30, 2023 @03:39PM (#36540993)
I've been thinking about this comment for a few minutes and do find it interesting. But the extremes of the comments and quotes above make it clear that even displaying your product is an ad; demonstrating how it works to a crowd would be an ad; telling someone that it exists would be an ad; there seems to be no way to tell the market that your product exists without that being defined as an ad.

So I would answer you with, given the extremes defined above, that indeed advertising is a necessity since good products would otherwise rot inside the inventor's home. It being illegal (say, for example) to have ads would mean that it is illegal to even tell anyone that you invented a product.

I think there's got to be some kind of give from the anti-ad side if we want to have _things_ in the world that do stuff - because if I can't even say "I made a better product that does x,y,z" then how the heck is anyone ever gonna find out about it? Where does the word-of-mouth kick off even?

You gotta _tell_ people you made something - but that's an ad.

Re:YouTube is testing a more aggressive approach against ad ... by gAI on Friday June 30, 2023 @04:58PM (#36542183)
So I've been producing ads for a couple of decades, and I agree that they're basically psychological warfare. I justify it to myself because I usually get to make ads for products that help people, but the war over mindshare is absolutely depraved. That said, there does need to be a place for people to access information about products and services. I'd just prefer it be a place that people go to intentionally learn about products and services, rather than something ingrained in every aspect of modern life.
Re:YouTube is testing a more aggressive approach against ad ... by roenxi on Friday June 30, 2023 @07:49PM (#36544258)
So I suppose where you are coming from is that you're using dirty tricks to convince people who don't need a product to buy it. Which is not ideal. But I've seen a lot of software engineers write code that is unreliable and causes their users a lot of suffering. Most people do a bit of harm on the margins because their job is part of messy reality instead of some imaginary pure world.

On average the amount of trickery in advertising will cancel out and decisions still get made based on the quality and usefulness of the products. It is just much easier to sell something useful with sneaky advertising than selling advertising in a vacuum. People not knowing about their options is one of the bigger problems in modern life. There are a lot of things I'd spend money on to change and I'm just not sure how to do it. As far as I can tell that is normal.

"I'd just prefer it be a place that people go to intentionally learn about products and services" - when I see people doing that I'll believe it is an option. Most people sit there until told to do something. Even when doing the thing is in their own interests.

Re:YouTube is testing a more aggressive approach against ad ... by gAI on Friday June 30, 2023 @09:36PM (#36545338)
It's not so much about any particular ad or product, but the attention that ads steal. Most peoples' heads are FULL of ad jingles they never wanted there.
Re:YouTube is testing a more aggressive approach against ad ... by polygamous_bat on Saturday July 01, 2023 @07:18AM (#36548912)
> On average the amount of trickery in advertising will cancel out and decisions still get made based on the quality and usefulness of the products.

How? Take the examples from above about selling beauty products to teenagers, where is the ad saying "you're perfect as you are, no need to drop hundreds of dollars on any of this bullshit"? All the ads in existence will try to extract money from them by playing up body image issues, so the noise WILL NOT cancel out on their own.

> Most people sit there until told to do something. Even when doing the thing is in their own interests.

To think that you know what's better for people than they know for themselves... Tell me, are you an advertising professional? Because your thought process is just as obnoxious.

Re:YouTube is testing a more aggressive approach against ad ... by roenxi on Saturday July 01, 2023 @07:33AM (#36549009)
> To think that you know what's better for people than they know for themselves...

Easy mistake, I suppose. But if you read closely, you'll notice that isn't what I said or implied.

People often know what is in their own best interests, they just don't act on it. Consider, for example, how hard it is for most people to get to the gym even after taking out gym membership. I had a running buddy once solely because the gentleman knew he wouldn't go running unless he had someone else to remind him.

People usually need a little push before they do the sensible thing. That is one of the things advertisers tap in to and why they are so valuable to a business.

Re:YouTube is testing a more aggressive approach against ad ... by Jochim on Saturday July 01, 2023 @09:25AM (#36549862)
Advertisers never push people to do the sensible thing though. There's a reason that "vice" advertising has so much money poured into it.

The gym advertising its memberships would rather you never set foot on their premises.

Beauty products want you to feel good about yourself, but only while you're wearing their products.

McDonalds and Coca Cola do not want you to eat healthier, or enjoy their products only occasionally.

It's actually shocking to see someone frame advertisers as pushing people towards making good decisions for themselves, when we've had to explicitly ban tobacco companies from advertising how sexy and popular smoking would make you.

Re:YouTube is testing a more aggressive approach against ad ... by gAI on Saturday July 01, 2023 @09:31AM (#36549909)
I agree that way more advertising is aimed at encouraging poor decisions for profit. There's just more money in it. But there absolutely are ads (not just PSAs) that try to get people to help themselves. Profit is still made, but the exchange is much more equitable (or there's no better option).
Re:YouTube is testing a more aggressive approach against ad ... by TeMPOraL on Saturday July 01, 2023 @09:40AM (#36549993)
> But there absolutely are ads (not just PSAs) that try to get people to help themselves.

Name three.

Re:YouTube is testing a more aggressive approach against ad ... by gAI on Saturday July 01, 2023 @09:50AM (#36550102)
Local news stations are one of the last bastions of investigative journalism, (generally) reliable and actionable information, and platforms for local non-profits. They're a net benefit to a community, and they only maintain that capacity through promotion.

There are a lot of medical devices that help people with relatively minor or uncommon issues. Even doctors don’t always know about them. The companies that make them can’t usually afford to advertise on larger platforms, but they target ads to try and reach those affected.

Local consumer-facing businesses in general need local advertising to survive. This works better for some industries than others, but keeping a competitive space healthy requires some assistance getting a newer/smaller competitor’s message out.

Re:YouTube is testing a more aggressive approach against ad ... by roenxi on Saturday July 01, 2023 @11:29AM (#36551160)
iPhone advertising back in 2007-era revolutionised computing and managed to convince a lot of people to pa for quality phones instead of putting up with the usual cheap product that most companies produce. It was a two-for-one.

AWS advertising generally has been a major contributor to the success of at least two companies I worked at.

I get reminded from time to time that I could saved quite a bit on my retirement fund if I switched to one with lower fees. One day an ad will probably hit me at the right moment and I'll actually do it.

Re:YouTube is testing a more aggressive approach against ad ... by TeMPOraL on Saturday July 01, 2023 @09:37AM (#36549971)
> On average the amount of trickery in advertising will cancel out and decisions still get made based on the quality and usefulness of the products.

That, in general sense, violates second law of thermodynamics. More specifically, it also feels like going against some physical law with Shannon's signature on it, though its formulation escapes me.

Point being: even in cases where this "cancelling out" happens, it's not a free process. It uses energy, it uses natural resources, it uses victims' attention, it generates entropy. The more advertisers scale it, the more waste it creates.

As for "made based on the quality and usefulness of the products", that's actually the first victim of advertising - all real information gets lost in the sea of lies, while victims' attention is saturated, so they have very little headspace to evaluate competing offers.

Re:YouTube is testing a more aggressive approach against ad ... by kahnclusions on Monday July 03, 2023 @10:52AM (#36573739)
> On average the amount of trickery in advertising will cancel out and decisions still get made based on the quality and usefulness of the products.

Sorry, what? This sounds like wishful thinking not grounded in reality or data…

Re:YouTube is testing a more aggressive approach against ad ... by nobody9999 on Sunday July 02, 2023 @09:20AM (#36561242)
>So I've been producing ads for a couple of decades, and I agree that they're basically psychological warfare. I justify it to myself because I usually get to make ads for products that help people, but the war over mindshare is absolutely depraved. That said, there does need to be a place for people to access information about products and services. I'd just prefer it be a place that people go to intentionally learn about products and services, rather than something ingrained in every aspect of modern life.

I spent a number of years doing market research for advertising, and I couldn't agree more. Data analysis is primarily focused on increasing "top of mind" and "unaided" awareness and linking positively-perceived properties and emotions to the product being flogged.

I got out before "social media" convinced everyone to share everything about their lives with advertisers and their enablers, but back in the day, ad agencies and the marketing departments of large consumer product companies each spend millions every year (cf. BSB Global Scan[0] as an example) collecting a tiny subset of that data.

Given the enormous amount of data available today, I imagine that the levels of manipulation have increased exponentially. And more's the pity.

[0] https://www.proquest.com/openview/46f87cae3614d373064294a43b...

Re:YouTube is testing a more aggressive approach against ad ... by prox on Friday June 30, 2023 @05:00PM (#36542196)
One of my clients make really good products. I would say the best you can get (this is a mobility product) It has ergonomic properties that blows away any competition, and build quality is second to none.

However, it’s expensive. It has been a really tough uphill climb to connect to our audience and convince them the money is worth it here. In a market with marked up shitty quality products it has been a journey to position ourselves, especially since our budgets are maybe 1/10th of that of aforementioned shitty producers who outmarket us.

I honestly feel the work I am doing is near to a community service. Although still advertising our ads are honest of what the products can do.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Friday June 30, 2023 @05:54PM (#36542907)
> You gotta _tell_ people you made something.

I think that the rest of your discussion hinges on this assumption, and I completely disagree with it.

What you need actually is for people to know that your product exist.

People have needs & problem beyond the fake ones created by advertising.

People can _ask_ for what options exist to solve their problem. And that to me is fundamentally different.

Having a way for consumers to go out and pull information in about what options exist is fundamentally different from having advertising shoved down their throat.

Re:YouTube is testing a more aggressive approach against ad ... by andsoitis on Friday June 30, 2023 @06:02PM (#36543019)
> People need can _ask_ for what options exist to solve their problem.

Where do you propose people ask? Who would fulfill those queries? What formats would you allow the information to be expressed in? Would you filter out any non-objective characterization (“best car in the world”)? Would you constrain packaging (eg color, creativity, etc.) so that it isn’t attention-grabbing? Etc.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Friday June 30, 2023 @06:20PM (#36543251)
I’m not sure how it would all work out. But let’s start where we are now with search engines.

Remove the ads and make people pay to use them beyond some number of queries a month. This alone gets rid of the problem of the platform intentionally shoving ads down your throat.

Find a shitty website that SEO’d it’s way to the top and got through the cat and mouse game? Then allow people to blacklist websites so they stop appearing in results. Then as the provider investigate and downrank sites that people downrank and block often.

Maybe also preferentially treat companies that don’t load their own sites with other people’s ads and tracking scripts. Oh and tell the user how many of those trackers exist on the site.

This obviously don’t solve the problem of companies pushing ads onto you. But it:

1. Sets up your information provider to not be the biggest and worse ad pusher of them all.

2. It gives people the tools to start penalizing bad content and ads and to outright block them from their results.

This alone, I strongly believe, would be a great improvement.

Re:YouTube is testing a more aggressive approach against ad ... by eszed on Saturday July 01, 2023 @04:38AM (#36548077)
Google used to (like, fifteen years ago) go to enormous lengths to break or cripple any kind of SEO - unpredictably revising their algorithm, hand-reviewing sites, and other things that they wouldn't even admit to or hint about (for fear of giving the nascent SEO "industry" a moment of ascendency). There was a brief time in the early teens when the received wisdom was that "SEO doesn't work".

Maybe they still do all that, but I'm not convinced. I see so many transparently SEO-ified sites at the top of search results that I regularly think "I wouldn't have seen that in 2008".

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Saturday July 01, 2023 @12:25PM (#36551808)
I recently switched to Kagi, and it does most of the things I talk about above. I don’t stumble into SEO crab very often anymore. And when I do, I instantly black hole it.

They recently rolled out a leaderboard where you can see the top sites people block, downrank, uprank, and pin to the top. Extremely useful.

Re:YouTube is testing a more aggressive approach against ad ... by PaulDavisThe1st on Friday June 30, 2023 @08:02PM (#36544421)
This is an unreasonable set of goals, given that the current system (advertising) fails to avoid any of these issues.

Regardless of current issues with Reddit's business model, it does seem to have been particularly successful as a US/English repository of product knowledge, despite not having any specific strategies to deal with the problems you mention above.

Re:YouTube is testing a more aggressive approach against ad ... by andsoitis on Friday June 30, 2023 @09:13PM (#36545139)
> This is an unreasonable set of goals, given that the current system (advertising) fails to avoid any of these issues.

The proposal that I responded to wanted a system where a consumer can express their desire for a product or service given the problem and that you get back results that don't have the smell of advertising. Put differently, these aspects I enumerated ARE attributes of advertising that the proposal seeks to eliminate.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Saturday July 01, 2023 @12:32AM (#36546611)
I actually didn’t require it to stop looking like current advertising. I merely wish for a system in which you come to companies telling them what problem you want and listen to what they have to say.

This is opposed to the current system where they are constantly trying to barge into your life.

It’s about pulling in information when you want it versus having it pushed onto you. See my reply to your other comment.

Re:YouTube is testing a more aggressive approach against ad ... by suoduandao2 on Friday June 30, 2023 @11:37PM (#36546229)
I really believe I have a good idea for this question[1]. There is no reason advertising couldn't be nagging me to do things I want to be nagged into doing anyway. But damn, the actual work to disrupt such an entrenched snakepit of self-justification is daunting. I don't think it's at all impossible to build something much better, just really hard to get the necessary mindshare from an industry built on taking mindshare.

[1] https://eucyclos.wixsite.com/eucyclos/post/making-advertisin...

Re:YouTube is testing a more aggressive approach against ad ... by Intermernet on Saturday July 01, 2023 @04:36AM (#36548060)
I recently bought a ski touring pack. It's almost certainly the best pack money can buy. The guy who made it has a waiting list and seems to be happy with his life. He doesn't advertise at all. If you find him, you move in the circles that mean that you want a high quality ski touring pack, and word of mouth will eventually reach you. If you really care about this category of product you can find him. The pack is competitive in price with anything else on the market of similar features and quality. It's not really a "luxury" or "boutique" product.

This is an example of how businesses and customers can be perfectly happy without any advertising. It's not the only example, just the first that came to mind.

Re:YouTube is testing a more aggressive approach against ad ... by jacquesm on Saturday July 01, 2023 @07:22AM (#36548934)
I know a Polish guy that makes sleeping bags along much the same model. Best sleeping bags that you can find. He's got a waiting list longer than a year now and people don't mind. Never a single ad, just word of mouth. And no, it doesn't scale but he couldn't care less.
Re:YouTube is testing a more aggressive approach against ad ... by shinryuu on Saturday July 01, 2023 @09:58AM (#36550177)
Now you've got to tell me where to find him!
Re:YouTube is testing a more aggressive approach against ad ... by jacquesm on Saturday July 01, 2023 @03:40PM (#36554224)
For a small fee...
Re:YouTube is testing a more aggressive approach against ad ... by salawat on Saturday July 01, 2023 @11:54AM (#36551433)
Wanna know how to tell people you did something?

Put up a non-intrusive entry in a directory that people would use to reach out to you. Let them come to you.

Stop hounding people to be the repeatedly ground in impression by repetition. So much time is wasted today... When I think of all the broadcasting/transmission medium throughput that's eaten up by carrying unsolicited advertisements to people that could either A) be left unused, or used to provide better performance for everyone, or B) utilized for, heaven forbid, the public calling out for proposals from service providers!

Re:YouTube is testing a more aggressive approach against ad ... by PaulDavisThe1st on Friday June 30, 2023 @08:05PM (#36544435)
While it rings rather hollow at this point, I still find NPR's description of how they differentiate "advertising" from "sponsor messages":

- no qualitative adjectives

That is, you can say "Foo Corp. makes high speed Gizblams that can help you and your family deal with the challenges of flamming" without it being an ad.

BUt if you say "Foo Corp. makes the best anti-flam devices", it's an ad.

I mean sure, it's sort of bullshit, but there's some sort of idea buried in there somewhere.

Re:YouTube is testing a more aggressive approach against ad ... by Waterluvian on Friday June 30, 2023 @08:43PM (#36544848)
I really like this. There is a huge difference between,

“We make Foo. Foo helps you Bar the Baz. Check us out at foobarbaz.com”

Vs.

“Look at this scary Baz. Feel emotions about it. We want you feeling anxious and ill-equipped. Okay now here’s Foo. We want you feeling better. Nicer music. Smiles. Good emotions from you. What a relief. If you’re tired of being a dumb idiot who suffers from Baz all the time, we can fix you with Foo.”

Re:YouTube is testing a more aggressive approach against ad ... by IIsi50MHz on Friday June 30, 2023 @10:12PM (#36545638)
The second might be why the water-powered computer dumped core during Crunchly's visit for a product demo.

. o O ( Yes, it's a reference to a thing. )

Re:YouTube is testing a more aggressive approach against ad ... by IIsi50MHz on Sunday July 02, 2023 @06:11PM (#36566327)
Downvotes? Well, shame on me for thinking the two parent posts that used canonical foo-bar-baz would load The Jargon File and its Crunchly cartoons into the context. Correction accepted. >.<
Re:YouTube is testing a more aggressive approach against ad ... by BugsJustFindMe on Monday July 03, 2023 @08:41AM (#36572087)
HN asks for substantive comments, not memes or internet tropes. HN also asks you not to comment on voting because it's shallow and boring. Written guidelines are here: https://news.ycombinator.com/newsguidelines.html
Re:YouTube is testing a more aggressive approach against ad ... by squirtlebonflow on Friday June 30, 2023 @10:15PM (#36545656)
I'd rather take is a step further:

"Foo Corp. makes Gizblams." Whether or not they're high speed depends on the other Gizblam manufacturers, whether or not it can help me or my family depends on if I like it or not.

Re:YouTube is testing a more aggressive approach against ad ... by Etherlord87 on Sunday July 02, 2023 @01:24PM (#36563521)
I'd take is even further:

"PEPSI - When they don't have Coke."

Re:YouTube is testing a more aggressive approach against ad ... by nullindividual on Saturday July 01, 2023 @09:51AM (#36550106)
To NPR's point, I do not find NPR's voices advertising objectionable when they come up once or twice an hour. They're non-offensive and in the same voice, tone, and level as all of the other commentary.
Re:YouTube is testing a more aggressive approach against ad ... by BestGuess on Sunday July 02, 2023 @02:54PM (#36564474)
Hey I'd never heard that one before, I like that one a lot. I wouldn't mind ads if they were sponsor messages like that or remember PBS and stuff? Less noise and crap would be great and ads wouldn't be so crap to deal with. If ya want to let me know your product exists just say it does don't try to lie to me then yeah I'd be more okay with ads or "sponsor messages" as you say there.

Thanks for sharing that

Re:YouTube is testing a more aggressive approach against ad ... by alexvoda on Saturday July 01, 2023 @10:06AM (#36550273)
> Or would they spread effectively by word of mouth in the absence of the noise generated by the advertising industry?

It is even more complex than that. As it already happens, word of mouth can also be hijacked by advertising resulting MLM pyramid schemes.

To bring about such a world we need more than just banning advertising, we need to make it a socially repulsive behaviour.

Re:YouTube is testing a more aggressive approach against ad ... by salawat on Saturday July 01, 2023 @11:47AM (#36551348)
You know, we could just bin the entire sector/activity under dishonesty like we did before puffery was enshrined as an acceptable behavior for a business.
Re:YouTube is testing a more aggressive approach against ad ... by HWR_14 on Friday June 30, 2023 @04:00PM (#36541351)
> I'm not sure what computer you're logged on from, but to take that as an example, I'm pretty sure it's made by a company that would likely go under if it chose not to advertise.

What a strange example. Other than Apple products, I'm not sure if most people could tell you what computer they are using, or can recall seeing an ad for any of them. "PCs" are a generic, interchangeable object to most people.

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:28AM (#36558510)
...until you have to buy one? Lenovo, HP, Dell are top sellers, and I'm pretty sure it's not because they have the best product.
Re:YouTube is testing a more aggressive approach against ad ... by willcipriano on Friday June 30, 2023 @05:17PM (#36542429)
I don't view advertising. I use ad block everywhere, no TV, download everything I watch.

I still found a computer to buy.

How?

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:19AM (#36558475)
Good on you. Most other customers of your computer manufacturer aren't the same.
Re:YouTube is testing a more aggressive approach against ad ... by crabmusket on Sunday July 02, 2023 @08:27AM (#36560835)
But for most customers, any brand will suit them. Getting rid of advertising wouldn't really have an adverse effect on them, they'll just buy whatever's at the store and it'll be fine. (As long as there are adequate consumer protections.)
Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:45PM (#36563693)
You might've never worked in retail I guess... Most people, if someone they trust chose for them, sure they wouldn't be able to tell the difference. But also, picking a "reputable brand" is a big criterion. By which most people mean, a brand they've at least heard of, preferably in good ways.
Re:YouTube is testing a more aggressive approach against ad ... by spamtarget on Friday June 30, 2023 @07:35PM (#36544106)
> Good products hardly ever take out on their own

The direct reason for this is the existence of advertisement. In a ideal (also pretty much only theoretical) world where there are no ads, only honest reviewers and comparison sites, bad products would fall pretty quickly, planned obsolesce would be suicide etc etc.

Re:YouTube is testing a more aggressive approach against ad ... by kjkjadksj on Friday June 30, 2023 @09:23PM (#36545229)
So who advertised the wheel to you? The sextant? The hammer? The abacus? Good inventions stand on their own technical merits and don’t need advertising to get others to see that they are good ideas.
Re:YouTube is testing a more aggressive approach against ad ... by saberience on Saturday July 01, 2023 @09:32AM (#36549914)
You just listed several items hundreds or thousands of years ago, it doesn’t really give you a very strong argument.

If I make a website tomorrow that details the best innovation in programming language technology, how is it ever going to find an audience unless I advertise somehow? At some point I have to go around and tell people about it either in person or via ads, either way I am advertising.

Re:YouTube is testing a more aggressive approach against ad ... by kjkjadksj on Saturday July 01, 2023 @01:32PM (#36552588)
You are supporting my point here. You aren’t selling actual tech, you are selling your website, that goes on to describe tech. No one puts out ads for things like c, bash, python, R, whatever. There aren’t billboards for these languages on the highway. This tech stands on its own, and people are guided to one language or another based on either its own technical merits or their own comfort with the language. You could argue things like white papers describing a technology in a relevant publication might be an ad, but I disagree. Those are more or less factual reports where the authors might even test their technologies shortcomings and limitations compared to existing offerings. Hyperbole is rejected by peer review, yet its the default language of advertising.

Ads on the other hand often lie by omission when it comes to the limits of a technology being advertised. They exist to get you on their product simply because the business is leveraged in it, not because its a good product, much less to share findings with potential colleagues about what you’ve discovered that might even tarnish said products initial expectations.

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:19AM (#36558473)
Yeah sure wheels are a good idea. Most people aren't in the market for ideas. If you're in the market for some actual wheels to put on your car, it sure might help if the tires someone's trying to sell you are Goodyear, Michelin, Firestone, or some no-brand piece of rubber.
Re:YouTube is testing a more aggressive approach against ad ... by kjkjadksj on Sunday July 02, 2023 @02:06PM (#36563951)
Who considers brand names? Most people just buy on price based on whats already available in the shop that fits the wheel.
Re:YouTube is testing a more aggressive approach against ad ... by Veserv on Friday June 30, 2023 @09:28PM (#36545272)
Advertisement meant to inform is valuable. However, almost all advertising is meant to bewilder.

Advertising and marketing executives spend all their time thinking up ways to say things that are technically true if construed in the most torturous way possible while implying something else. That is a pure intent to confuse and bewilder and is the lifeblood of the industry.

We can fix this by requiring advertising to inform. Any implication that overstates your product should be false advertising. The test is simple, if your lawyer says: “Well technically…” you lose. You must be truthful, clear, and spend all of your time thinking about how a customer might misinterpret what you say over-positively and nip that in the bud. Obviously, this depends on the target demographic, and the expected viewers who might act on the ad, but the details seem solvable once you approach it from the stated concept.

Advertising should inform, anything else should be the crime of false advertising.

Re:YouTube is testing a more aggressive approach against ad ... by vlovich123 on Friday June 30, 2023 @11:09PM (#36546033)
> I'm pretty sure it's made by a company that would likely go under if it chose not to advertise.

Advertising is a 0 sum game. Everyone doing it and no one doing it has roughly the same result. If your competitors do it and you don’t you lose.

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:46PM (#36563714)
It's not. Apple advertised massively the iPhone when it came out, and while they did take share away from other phone manufacturers, they almost certainly made the pie bigger for everyone. People weren't routinely buying phones that cost close to $1000 every few years.
Re:YouTube is testing a more aggressive approach against ad ... by vlovich123 on Tuesday July 04, 2023 @12:43PM (#36589131)
The first iPhone was about $600 which wasn’t that high when you consider the price of an iPod + cell phone combined. And people were regularly buying cellphones and that trend would only ever increase.

As for advertising driving consumerism, that’s undeniable but it’s unclear to me that consumerism is a net positive. We certainly can see all the negative things it creates in society. It also distorts the market in a way that funds are directed to things that may not be as important but has better advertising.

Re:YouTube is testing a more aggressive approach against ad ... by andy_ppp on Saturday July 01, 2023 @04:13AM (#36547919)
Shouldn’t a doctor know the cure of their condition, why would anybody take medical advice from adverts?
Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:40AM (#36558565)
Many established doctors have their habits set after years (or decades) of practice, and aren't particularly interested in new stuff. Many young doctors are unsure of trying something outside of the norm. All are afraid of malpractice. It's very difficult for new treatments to spread in this kind of environment.
Re:YouTube is testing a more aggressive approach against ad ... by jsjohnst on Sunday July 02, 2023 @08:42AM (#36560941)
> It's very difficult for new treatments to spread in this kind of environment.

No amount of drug advertisements will change that. Solve the root cause and the problem generally goes away, but keep putting lipstick on a pig and you just get more problems.

Re:YouTube is testing a more aggressive approach against ad ... by cassepipe on Saturday July 01, 2023 @05:53AM (#36548437)
I don't think I have ever seen microsoft ads in my country, not for Windows at least. They didn't make it by advertising rather that having deals to become the default because shipped in the hardware and the price baked in the price of the hardware.

Advertising should be heavily taxed so companies have an incentive to innovate and make better products. All the money that goes to advertising is money that don't go to R&D and salaries.

The internet business model is an exception because there ads actually fund useful services. It's anomally, a clever hack but should really be independant public services whose goal is to expand freedom of associtaion and peer to peer discovery and exchanges and could be funded with taxes.

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Sunday July 02, 2023 @01:35AM (#36558544)
There is plenty of Microsoft advertising in any country that they're in. But it may be more subtle. There's search advertising. They also subsidize partner advertising (co-marketing).

> The internet business model is an exception because there ads actually fund useful services.

?? Most public information services, including newspapers, radio, and television, are funded in large part by advertising.

Re:YouTube is testing a more aggressive approach against ad ... by iamflimflam1 on Saturday July 01, 2023 @08:55AM (#36549602)
I think we need to separate advertising from marketing. But I’m not sure where the line is between them.
Re:YouTube is testing a more aggressive approach against ad ... by vic-traill on Sunday July 02, 2023 @07:20AM (#36560380)
>I'm not sure what computer you're logged on from, but to take that as an example, I'm pretty sure it's made by a company that would likely go under if it chose not to advertise

TBH, I can't recall the last time I saw an ad for a Dell product.

Re:YouTube is testing a more aggressive approach against ad ... by saiya-jin on Sunday July 02, 2023 @07:27AM (#36560420)
No, I've built my own computer from parts I've researched that were given by aggregated reviews best ratio of cost/value for me. If I ever saw an ad during that process to any of those components, I would ignore that. If it would be obnoxious enough, I would go for competition instead just because of that.

Computers are actually pretty bad example of this here on HN, folks here do (or at least should) understand pretty damn well what they are buying and ads should never interfere with this process.

Patients shouldn't be researching cures for themselves, they should be given choices by professional doctors. If this process is broken fix that, and not justify amoral for-profit advertising instead.

I literally can't agree with a single sentence you wrote, it all sounds like from person way too deep in PR business justifying their jobs.

Re:YouTube is testing a more aggressive approach against ad ... by Aerbil313 on Sunday July 02, 2023 @08:56AM (#36561051)
That’s only because everyone advertises. Kind of nuclear weapons. You gotta have them even if you believe they shouldn’t even exist. Still, many very good products take off on their own (word of mouth) though they’re not very common.
Re:YouTube is testing a more aggressive approach against ad ... by YeGoblynQueenne on Sunday July 02, 2023 @09:10AM (#36561156)
>> Good products hardly ever take out on their own. I'm not sure what computer you're logged on from, but to take that as an example, I'm pretty sure it's made by a company that would likely go under if it chose not to advertise.

As a counterpoint, I chose my last three laptops (Thinkpads, by Lenovo) because I was fed up with the advertisement, in particular grassroots advertisement, by Apple. Lenovo did advertise to people like me, but I was already on the market for a powerful laptop and the last thing I would buy was an Apple laptop, because of all the advertisement as I said. I went with the first thing that was shoved in my face and that looked good enough for my needs.

Honestly I have no idea whose game I'm playing here. When I find the time I'll make a laptop of my own. Only of course it will end up as big as a desktop :)

Re:YouTube is testing a more aggressive approach against ad ... by Etherlord87 on Sunday July 02, 2023 @01:22PM (#36563492)
> I'm pretty sure it's made by a company that would likely go under if it chose not to advertise.

Isn't this the survivorship bias? If aggressively advertising companies outcompete companies not advertising or advertising less - then if advertising wasn't an option, or if the society was more negative towards ads - then perhaps the latter category of companies would be more thrive.

Re:YouTube is testing a more aggressive approach against ad ... by eloisant on Saturday July 01, 2023 @08:32AM (#36549419)
The Pespi vs Coke advertisements are not about getting marketshare from each others.

It's about establishing a duopoly, tell to consumers "here is your choice" and overshadow all the other alternatives.

Re:YouTube is testing a more aggressive approach against ad ... by chronicsonic on Sunday July 02, 2023 @10:00AM (#36561552)
example is ferrari, they are so well known that they don’t need to advertise their cars.
Re:YouTube is testing a more aggressive approach against ad ... by transistor-man on Friday June 30, 2023 @01:02PM (#36538445)
What's remarkable is this quote comes from a book written in the 1920's
Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @03:37PM (#36540975)
A period of rapidly-expanding advertising.

See Hamilton Holt's Commercialism and Journalism, dating from 1909:

<https://archive.org/details/commercialismjou00holtuoft>

And I do mean see it. Read the damned thing, or at least the first dozen pages or so. It's a highly-readable, information-dense, and exceedingly insightful look at the development of commercial publishing in the US at the time, and its author is a magazine publisher himself.

Re:YouTube is testing a more aggressive approach against ad ... by 0xcde4c3db on Friday June 30, 2023 @04:41PM (#36541943)
Hard to believe this was already being articulated so clearly over a century ago:

> No wonder that the man who realizes the significance of all these figures and the trend disclosed by them is coming to look upon the editorial department of the newspaper as merely a necessary means of giving a literary tone to the publication, thus helping business men get their wares before the proper people.

Re:YouTube is testing a more aggressive approach against ad ... by lolinder on Friday June 30, 2023 @07:15PM (#36543893)
And this:

> Thus you see advertising has made possible the great complex papers and magazines of the day with their corps of trained editors, reporters, and advertising writers, in numbers and intellectual calibre comparable with the faculty of a good-sized university. Advertising makes it possible to issue a paper far below the cost of manufacturing — all to the benefit of the consumer. So far as I know there is not an important daily, weekly, or monthly in America that can be manufactured at the selling price. But, on the other hand, with the growth of advertising a department had to be created in every paper for its handling. As advertising still further increased, rival papers competed for it and the professional solicitor became a necessary adjunct of every paper, until now the advertising department is the most important branch of the publication business, for it is the real source of the profits. Because the solicitor seeks the advertiser, and, therefore, is in the position of one asking for favors, he puts himself under obligations to the advertiser, and so in his keenness to bring in revenue for his paper, he is often tempted to ask the aid of the editor in appeasing the advertiser. Thus the advertiser tends to control the policy of the paper.

> And this is the explanation of the condition that confronts most publications to-day. By throwing the preponderating weight of commercialism into the scales of production, advertising is at the present moment by far the greatest menace to the disinterested practice of a profession upon which the diffusion of intelligence most largely depends. If journalism is no longer a profession, but a commercial enterprise, it is due to the growth of advertising, and nothing else.

Re:YouTube is testing a more aggressive approach against ad ... by berniedurfee on Friday June 30, 2023 @08:00PM (#36544389)
We’re pretty close to the end game here unfortunately.
Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @08:26PM (#36544648)
It's interesting to look at what made newspapers reasonably immune to such pressures in the years after Holt's book / lecture. I'm a bit hazy on details, but generally:

- Growth especially of large-city dailies and some consolidation of markets effectively gave newspapers some market leverage over most advertisers. There were still some somewhat-untouchable entities, but for the most part, a reasonably-strong editorial independence was achieved.

- It was also possible to go muckraking in another district --- outlying suburbs or cities elsewhere in a state or country, which didn't contribute advertising to that particular institution.

- Increased reliance on classified advertising and legal notices. Each of these were huge contributors to newspapers' revenues, whilst at the same time giving relatively little risk of an advertising boycott. The dawn of Internet classifieds (Craigslist gets a lot of blame, but it was pretty much inevitable, someone would enter that niche) was absolutely devastating in that regard.

There's another bit of media history that I think pairs excellently with the Holt book. It's a 1970s interview with I.F. ("Izzy") Stone, on the PBS programme "Day at Night". That's on YouTube, which is ... somewhat less accessible to me with its current shenanigans, but might be available here:

<https://piped.kavin.rocks/watch?v=qV3gO3zxQ1g>

<https://youtu.be/watch?v=qV3gO3zxQ1g>

In particular, Stone calls out the distinction between major city dailies, which had strong editorial independence over local businesses and politicians in the 1970s, versus small-town and rural newspapers, which were far less independent. Keep in mind that this interview occurred in the shadow of the Watergate scandal, in which two reporters literally brought down the President of the United States --- it was a high-water mark for journalistic independence and power.

I return to both these references often.

Re:YouTube is testing a more aggressive approach against ad ... by autoexec on Friday June 30, 2023 @09:41PM (#36545391)
Reminds me of another much more modern quote:

> People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are ‘The Advertisers’ and they are laughing at you.

> You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

> Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

> You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs. - Banksy

It doesn't give me a lot of hope we'll be able to reclaim our public spaces from being littered with ads anytime soon.

Re:YouTube is testing a more aggressive approach against ad ... by Llamamoe on Sunday July 02, 2023 @04:24AM (#36559474)
What's the source of this? Book/URI?
Re:YouTube is testing a more aggressive approach against ad ... by autoexec on Monday July 03, 2023 @05:58AM (#36570838)
I think it came from his book "Cut it Out". There's some debate about how much of it is original. with some people saying it's similar to an article written in 1999 by someone named Sean Tejaratchi for a magazine called Crap Hound. I've never read the article or the book though, I just found the text online.
Re:YouTube is testing a more aggressive approach against ad ... by drpixie on Sunday July 02, 2023 @07:02AM (#36560285)
> Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

Best statement against 1) advertising, and 2) copyright, that I can imagine.

Re:YouTube is testing a more aggressive approach against ad ... by oatmeal1 on Friday June 30, 2023 @02:21PM (#36539746)
> It is really not so repulsive to see the poor asking for money as to see the rich asking for more money.

Does this guy really not understand the difference between someone asking for money in exchange for nothing as opposed to asking for money in exchange for something of value? If Coca-Cola was advertising a Venmo address to send them money in exchange for nothing it would be much more annoying than what they currently do.

Re:YouTube is testing a more aggressive approach against ad ... by hnlmorg on Friday June 30, 2023 @02:41PM (#36540102)
Hasnt there been numerous reports of Coca-Cola consuming so much drink water in local communities to make their product that the locals end up having to buy Cola for hydration instead?
Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @04:44PM (#36542002)
Re:YouTube is testing a more aggressive approach against ad ... by jkaplowitz on Friday June 30, 2023 @05:56PM (#36542932)
In some places local communities are also dependent on bottled water because their tap water isn't safely drinkable ... and it's not rare for Coca-Cola to own one of the major bottled water brands, as well as Coca-Cola being a popular drink itself. Everything I just described is true in Mexico for example.
Re:YouTube is testing a more aggressive approach against ad ... by lolinder on Friday June 30, 2023 @02:35PM (#36539976)
In context he's responding to the negative views that his fellow English expressed at the time (1920) towards people who were aggressively selling their services as tour guides in Jerusalem. He's pointing out that they put up with equivalently aggressive sales tactics in London, with the only difference being that it's the rich asking for more money rather than poor people trying to scrape by.
Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @02:26PM (#36539818)
Materially speaking, there's barely a difference. It's actually funny you mention pop/soda, because it's nearly free to produce. It's water with some flavour and sugar, in a plastic or glass bottle.
Re:YouTube is testing a more aggressive approach against ad ... by leetcrew on Friday June 30, 2023 @02:45PM (#36540154)
this is kind of disingenuous. the "bill of materials" for a bottle of soda may be measured in cents, but most of the $1.75 you pay at the store is the cost of getting it there and storing it. it's not a phenomenally profitable business.

but besides that, people actually enjoy drinking soda. I certainly do from time to time, and I don't find the price unfair.

Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @03:03PM (#36540441)
Uhhh, yes, soda is phenomenally profitable, especially considering all the accounting loopholes to make expenses appear far higher than reality (not that this is unique to any given corp).

> CocaCola revenue for the twelve months ending March 31, 2023 was $43.493B

> CocaCola net income for the twelve months ending March 31, 2023 was $9.868B

> CocaCola net profit margin as of March 31, 2023 is 22.69%.

https://www.macrotrends.net/stocks/charts/KO/cocacola/revenu...

Re:YouTube is testing a more aggressive approach against ad ... by greatwave1 on Friday June 30, 2023 @03:13PM (#36540600)
> CocaCola net profit margin as of March 31, 2023 is 22.69%.

Which means that it costs them $1 to produce every $1.23 of soda that you purchase. This is a long-shot from being "nearly free" as you claimed earlier, and materially different from "asking for money in exchange for nothing".

Re:YouTube is testing a more aggressive approach against ad ... by lostlogin on Friday June 30, 2023 @03:52PM (#36541201)
I’d like to know what it costs if you remove advertising and any other cost that doesn’t directly contribute to getting sugar water into the bottle.
Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @04:36PM (#36541870)
It doesn't actually though. Like someone else mentioned, they spend an untold amount of money on advertising. Like $4 billion in 2022, aka 10% of their revenue. https://www.statista.com/statistics/286526/coca-cola-adverti...

That's not a cost to produce their product, or even ship it, or store it. That's strictly just "buying more customers", which has no bearing on my initial claim - that soda is extremely cheap to produce.

Re:YouTube is testing a more aggressive approach against ad ... by greatwave1 on Saturday July 01, 2023 @12:14PM (#36551670)
Well if you want to ignore things like advertising and other administrative expenses (which are necessary when running a global beverage company), you will still find that their Costs of Goods Sold is 40% of their revenue: https://investors.coca-colacompany.com/filings-reports/all-s...

Again, materially different from asking for money in exchange for nothing.

Re:YouTube is testing a more aggressive approach against ad ... by giantrobot on Friday June 30, 2023 @04:55PM (#36542148)
> Which means that it costs them $1 to produce every $1.23 of soda that you purchase.

That's not correct. The $1.23 you pay at the store includes wholeseller/distributor and retailer margins. The wholesale price of that soda is maybe a quarter of the retail price. So for Coca Cola the bottle the production cost and shipment to a distributor was less than 20% of the retail price.

Re:YouTube is testing a more aggressive approach against ad ... by nneonneo on Friday June 30, 2023 @03:22PM (#36540738)
So why do fountain drinks also cost $1.50? Fountain drinks are shipped as concentrated syrup in boxes, costing much less to store and ship.
Re:YouTube is testing a more aggressive approach against ad ... by leetcrew on Friday June 30, 2023 @04:09PM (#36541484)
the concentrated syrup is indeed much cheaper to get to the retail location, and typically the retailer does make a large margin on fountain drinks. at a restaurant, this typically offsets the very tight margins on their other offerings, similar to alcohol.

tangent: I've been to some restaurants that charge $5+ for a fountain drink, presumably to mitigate the lost profit on alcohol. it would be interesting to know why the business model is that way, instead of just pricing a moderate profit into both food and drink.

Re:YouTube is testing a more aggressive approach against ad ... by eszed on Saturday July 01, 2023 @05:22AM (#36548293)
In regards to your tangent, it's because drinks are not the attraction, so people are relatively price-insensitive to (or price-unaware of) them. People think "I want a burger", price-compare burgers, and choose the place with the $5 burger over the place with the $7 burger. They don't notice that their side and their drink are each $1 more at the $5-burger place, and that both meals cost the same at both restaurants. Instead they think "geeze, I'm glad we went here. Who'd pay $7 for a burger? That place is a ripoff."

That's only compounded by the tendency for drinks and sides to be impulse-purchases - easy up-sells that no one walked in intending to consume. And, if choosing the $5 burger has maybe embedded the idea that your place is "cheap", then so much the better, as that makes them likely to spend a little more than they would have at the other place: "I saved $2 on the burger, so I can afford an extra side!"

Tl;dr: Commodity restaurants are trapped in an equilibrium where food has to be a loss-leader for sales of drinks and fries.

Re:YouTube is testing a more aggressive approach against ad ... by mensetmanusman on Friday June 30, 2023 @09:24PM (#36545240)
The sugar lobby makes it far cheaper than it should be. Kind of funny seeing Americans subsidize their own diet destruction.
Re:YouTube is testing a more aggressive approach against ad ... by jeegsy on Friday June 30, 2023 @07:44PM (#36544211)
Its not really for nothing is it? You 'feel good' in exchange for giving money to a poor person. Isn't it the same feeling albeit for a different reason that Coca-Cola is selling?
Re:YouTube is testing a more aggressive approach against ad ... by 34679 on Saturday July 01, 2023 @08:13AM (#36549254)
Every fast food drive thru now asks if you want to "round up" your total for some charity of their choice. Not because they want to make the world a better place, but because all that "rounding up" becomes their charitable donation, reducing their tax burden without costing them a cent in actual charity.
Re:YouTube is testing a more aggressive approach against ad ... by bluefirebrand on Saturday July 01, 2023 @03:57PM (#36554408)
Ive been noticing this, as well as an increase of places asking for tips that have no business asking for tips.

Any little thing to extract just a tiny bit more money from people I guess.

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Friday June 30, 2023 @02:37PM (#36540016)
And yet

> It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self-interest. We address ourselves not to their humanity but to their self-love, and never talk to them of our own necessities, but of their advantages."

— Adam Smith

Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @03:34PM (#36540933)
Pay close attention and note that Smith is talking about individuals-as- butchers, brewers, and bakers.

Not multinational conglomerate monopolist meat-packing, alcohol, and shelf-stable baked goods manufacturers.

As individuals, Smith's artisans would have faced ample competition both within a community and from others nearby if they attempted to strong-arm customers or degrade products (though there was plenty of both going on, as attested by food-quality and food-purity laws dating back to Hammurabi). They lacked any appreciable ability to lock in more than a very localised monopoly absent armed force or coercion, though those too were abundantly evident (see: America's Colonies and the British East India Company, both of which Smith also writes of).

Re:YouTube is testing a more aggressive approach against ad ... by valval on Friday June 30, 2023 @04:48PM (#36542057)
This is the part of the leftist ideology that drops me every single time. Every massive corporation is just a lot of pooled talent in that field, be it butchery or brewery.

Why are you so easily fooled by the facelessness and lack of intimacy of the large company that you lose all sense on the matter? If people stopped buying meat today, the single man operations would go bankrupt in very much the same manner the 50,000 man operations would - in the latter case, however, 50,000 people just lost their income and ceased to pay taxes instead of the one man.

Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @05:14PM (#36542390)
I'm having difficulty determining what your point is here, and with whom you're agreeing and/or disagreeing.

Care to clarify?

Re:YouTube is testing a more aggressive approach against ad ... by valval on Saturday July 01, 2023 @03:07AM (#36547529)
My parent was somehow dedicating more empathy towards single-man operations than large companies, and I aimed to tone that sentiment down.
Re:YouTube is testing a more aggressive approach against ad ... by tsimionescu on Saturday July 01, 2023 @05:45AM (#36548408)
> My parent was somehow dedicating more empathy towards single-man operations than large companies

They were not. They were pointing out that a single-man operation has far less power to dictate market conditions than a 50,000 person conglomerate. Even when they are the only butcher in a whole village, they have nowhere near the price-setting power that a company does (even one that doesn't have the same level of monopoly).

Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Saturday July 01, 2023 @08:50AM (#36549560)
As author of the comment in question, yes, this.

Much of what Smith argues about is power, beginning with among the shortest, pithiest, and clearest sentences in the entire book:

"Wealth, as Mr Hobbes says, is power."

Then there is his very long diatribe against joint stock (privately-held, shareholder-based) corporations, which Smith argues should be limited largely to the financial sector (banks and insurance). Itself an interesting distinction and one that's had me think about those areas of economic activity, and why the so-called "FIRE" sector (finance, insurance, and real estate) are linked together.

One interpretation I've arrived at is that all concern the evaluation of future value over a given portfolio: of loans, of insurance policies, and of mortgages (themselves a class of loans). These all ... have some peculiar and similar behavioural characteristics, risks, and moral and morale hazards associated with them. They also tend toward monopolistic in both scale and practices. Among the notable exceptions to anti-trust regulations against conspiring on prices is the exception for insurance underwriting boards, comprised of multiple companies, who share risk, cost, and pricing data to set premiums.

Re:YouTube is testing a more aggressive approach against ad ... by Paul-Craft on Saturday July 01, 2023 @12:40AM (#36546659)
No, it isn't. A corporation also shields most of those people from any personal liability for their actions under its umbrella.
Re:YouTube is testing a more aggressive approach against ad ... by valval on Saturday July 01, 2023 @03:06AM (#36547518)
Tell that to everyone who got laid off this year - they’ll love to hear your take.
Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Saturday July 01, 2023 @09:05AM (#36549671)
Corporate liability doctrine has two major components.

The first is limited liability to stockholders, whose losses are capped at the value of their investment and not for their full personal assets. That is, if you purchase stock in a company, neither creditors nor plaintiffs may seek compensation above and beyond what's already been invested. This is what is meant in the term "limited liability company", though the protection includes firms not described by that specific term. The protection does not apply to sole proprieterships and simple partnerships, so far as I understand (US law).

<https://www.investopedia.com/terms/l/limitedliability.asp>

The second is the so-called "corporate veil", which further protects specific officers and board members of a firm from personal liability for the firm's actions in many cases. A recent notable (and notorious) example of this has been of Perdue Pharma and the Sackler Family, in which the officers (of Perdue) and the shareholders (the Sacklers) escaped most civil and any criminal liability for the deaths of 500,000 slewn for profits via the company's unwarranted and addictive opioid products.

<https://www.law.cornell.edu/wex/piercing_the_corporate_veil>

<https://www.npr.org/2021/09/01/1031053251/sackler-family-imm...>

There is no corporate protection, large or small, for shifts in overall economic conditions, particularly as affects individual workers (as opposed to officers, board members, creditors, and/or investors). Though of course, large corporate interests do have much greater influence over both government policy and legislation, and often secure bailouts ... which seem rarely to reach individual front-line workers.

ProPublica has a list compiled in 2008 extending from the Penn Central Railroad (1970, $3.2 billion) to the Troubled Asset Relief Program (2008, $700 billion), Citigroup (2008, $280 billion), and Bank of America (2009, $142 billion).

<https://www.propublica.org/article/government-bailouts>

I'd strongly recommend you respond to what's actually been said by those you're responding to, and based on factual and relevant information. It makes for a more interesting discussion, even where, or rather, especially where, there is disagreement.

Re:YouTube is testing a more aggressive approach against ad ... by Paul-Craft on Saturday July 01, 2023 @08:31PM (#36556876)
Just to clarify: you mean all those people who were never found personally liable for anything they did on behalf of their corporate employer? The ones who are either already re-employed (most likely at another corporate-type employer, where they're shielded from personal liability), or probably looking for employment at such an employer?

You mean those people? Because I just want to make sure we know who we're referring to here.

Re:YouTube is testing a more aggressive approach against ad ... by npunt on Friday June 30, 2023 @05:02PM (#36542232)
Yeah, Smith's little chestnut requires heavy interpretation and contextualization. Definitely not the 'anytime any person or organization sells anything in self-interest it is good for everyone because markets' definition which it often gets dragged out for.
Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Friday June 30, 2023 @08:34PM (#36544745)
Weren't there trade unions back then, preventing a certain amount of competition? I'm not sure those days were some golden age of healthy market competition.
Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @08:57PM (#36545001)
No. Certainly not general unions amongst unskilled labourers.

As Smith himself notes:

What are the common wages of labor, depends everywhere upon the contract usually made between those two parties [(masters and workmen)], whose interests are by no means the same. The workmen desire to get as much, the masters to give as little as possible. ... The masters, being fewer in number, can combine much more easily; and the law, besides, authorizes, or at least does not prohibit their combinations, while it prohibits those of the workmen. We have no acts of Parliament against combining to lower the price of work; but many against combining to raise it.

<https://en.wikisource.org/wiki/The_Wealth_of_Nations/Book_I/...>

The proto-labour organisations were probably the guilds, which existed in Smith's time, and in fact he helped find alternative employment for one guy who had been blackisted by the local Hammermen's Guild (the blacksmith's union, as it were), goes by the name of James Watt. Had him set up at the University of Edinburgh, and worked on one of the fire engines there. What we'd now call a steam engine.

(And for all that, Smith utterly failed to realise what the import of that particular invention on the economic development of Britain during the 19th century would be....)

The first general unions in the UK date to the 1820s and 1830s, roughly three to four decades after Smith, who died in 1790:

<https://en.wikipedia.org/wiki/Trade_union#National_general_u...>

Re:YouTube is testing a more aggressive approach against ad ... by yafbum on Friday June 30, 2023 @09:24PM (#36545238)
Yep, I was thinking of the guilds. There was a pretty strong concentration of wealth and power too, as noted in the quote you have.
Re:YouTube is testing a more aggressive approach against ad ... by jasonwatkinspdx on Friday June 30, 2023 @04:34PM (#36541827)
I'd suggest reading David Graeber. Smith's characterization of human economic behavior is... very narrow vs historical evidence.
Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @05:32PM (#36542611)
With all due respect to Graeber, and acknowledgement of Smith's faults, far more of the apparent contradictions in Smith come from those who grossly misrepresent him, whilst at the same time strongly discouraging others from reading him directly.

I'd compiled a set of quotes from Karl Marx and Adam Smith a ways back and encouraged people to tell which came from whom:

<https://news.ycombinator.com/item?id=26127620>

The "butcher, brewer, and baker" quote is most often seen in a form that ties it together with another passage hundreds of pages from it within Wealth. That construction was created in the early 20th century, more than 100 years after Smith wrote his work, by Jacob Viner, at the monopolist-defending University of Chicago. My understanding is that this was initially an exercise to show how much one could twist Smith's meaning by selectively editing his work. It's since come to be taken as a flat statement by Smith, as originally intended, when it is in fact no such thing.

In fact, the chapter in which the vastly over-exaggerated and greatly misconstrued phrase "invisible hand" occurs, begins with a discussion of restraint of trade by monopoly interests, including of the previously-mentioned butchers:

BY RESTRAINING, either by high duties, or by absolute prohibitions, the importation of such goods from foreign countries as can be produced at home, the monopoly of the home market is more or less secured to the domestic industry employed in producing them. Thus the prohibition of importing either live cattle or salt provisions from foreign countries secures to the graziers of Great Britain the monopoly of the home market for butcher's meat. The high duties upon the importation of corn, which in times of moderate plenty amount to a prohibition, give a like advantage to the growers of that commodity. The prohibition of the importation of foreign woollens is equally favorable to the woollen manufactures. The silk manufacture, though altogether employed upon foreign materials, has lately obtained the same advantage. The linen manufacture has not yet obtained it, but is making great strides toward it. Many other sorts of manufactures have, in the same manner, obtained in Great Britain, either altogether, or very nearly a monopoly against their countrymen. The variety of goods of which the importation into Great Britain is prohibited, either absolutely, or under certain circumstances, greatly exceeds what can easily be suspected by those who are not well acquainted with the laws of the customs.

<https://en.wikisource.org/wiki/The_Wealth_of_Nations/Book_IV...>

The late Gavin Kennedy's blog, "Adam Smith's Lost Legacy" covers this misrepresentation in depth:

<https://adamsmithslostlegacy.blogspot.com/>

(I'd need to hunt through that to find specific posts of note, though I'd encourage anyone reding this to go through it on your own.)

There's a book of the same title:

<https://link.springer.com/book/10.1057/9780230511194>

Kennedy's hardly the only person to point this out. John Kenneth Galbraith made much of how Smith was misrepresented during his lifetime, and Steve Keen is amongst present-day economists doing similarly, if memory serves.

Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Friday June 30, 2023 @10:55PM (#36545936)
Since the post I'm responding to seems to be drawing negative attention, I'd like to make clear: I do respect Graeber, and think that his work on the origins of money in particular are far more credible than that suggested by Smith.

Smith does best where he comments on that which he can observe directly. He's weak on ancient history and what we'd now call archeology and anthropology (Graeber's own specialisation), as well as on contemporary conditions he'd not directly witnessed --- the American Colonies, again, or China, come to mind.

But in observing and commenting on actual trade, commerce, and politics of his own time and place, there's a great deal of wisdom. His commentary on prices suggests to me a number of classes of goods & services (commodities, assets, rents, wages, skilled / privileged work, public goods, capital stock) with distinct pricing tendencies, some of which behave poorly in open markets. His commentary on the components of wages is excellent (I've mentioned this numerous times over the years on HN). His commentary on the practices of privately chartered companies operating as empires and armies abroad are telling (and little commented on by the usual vociferous "champions" of Smith).

It's useful to keep in mind that all authors and authorities have their strengths and weaknesses. The one shouldn't blind us to the other, either way.

(Graeber also has his ... excessive enthusiasms, I'll put it. But he's also intelligent, a keen observer, and doesn't fall slave to orthodoxies and convention.)

Re:YouTube is testing a more aggressive approach against ad ... by dredmorbius on Saturday July 01, 2023 @09:18AM (#36549785)
s/post/comment/
Re:YouTube is testing a more aggressive approach against ad ... by Buttons840 on Friday June 30, 2023 @04:59PM (#36542192)
> It is a complete mistake to suppose that common people make our towns commonplace, with unsightly things like advertisements.

In other words, the average person isn't advertising; at least, not in an intrusive way.

Indeed, the best at any particular job probably are not advertising, because the effort they spent on advertising is effort that was not spent on the job. After buying expensive medication in the United States, I come home and the TV is showing a 90 second commercial from a pharmaceutical company with a catchy song and is overall very well made--guess I know why my medication was expensive. Do we even need advertisements for prescription medication?

Re:YouTube is testing a more aggressive approach against ad ... by boplicity on Saturday July 01, 2023 @09:57AM (#36550161)
> And advertisement is the rich asking for more money.

Actually, one of the main innovations of the past 20 years is that advertising has become easily accessible to those who are not rich. Small businesses and individuals can easily become advertisers on FB, Google, Etc. This has helped, many, many people earn a living. Myself included. I'm certainly not a millionaire.

Re:YouTube is testing a more aggressive approach against ad ... by cscurmudgeon on Sunday July 02, 2023 @10:38AM (#36561874)
> They disfigure their towns in order to decorate their houses

Is YouTube a town?

Re:YouTube is testing a more aggressive approach against ad ... by hgs3 on Sunday July 02, 2023 @12:13PM (#36562841)
Overall I agree, but I will play devils advocate and say that an ad can also be useful for raising awareness that a product exists. Perhaps rather than outright condemning ads their display could be limited to only immediately after the product is first released (e.g. limited only for N days).
Re:YouTube is testing a more aggressive approach against ad ... by pipes on Sunday July 02, 2023 @12:57PM (#36563282)
It really isn't the same as someone asking for money in return for nothing.
Re:YouTube is testing a more aggressive approach against ad ... by myworkthrowaway on Friday June 30, 2023 @12:17PM (#36537686)
> I block ads because they're psychological warfare

Conversely, ads are how companies are able to pay for network and infrastructure costs, pay their employees, and pay the people who create the content you watch.

> Advertisers have no morals, they're completely depraved.

Perhaps, but if you're not watching ads or paying for the service, this is a justification to avoid paying for the service you're using -- not exactly a moral high ground.

Re:YouTube is testing a more aggressive approach against ad ... by jai_ on Friday June 30, 2023 @12:23PM (#36537789)
I don't mean to be rude but your response really sounds like it could be turned into a dril Tweet.

"advertising may be immoral, but it also helps pays for the content you watch, so, it;s impossible to say if its bad or not,"

https://twitter.com/dril/status/464802196060917762

Re:YouTube is testing a more aggressive approach against ad ... by candiddevmike on Friday June 30, 2023 @12:46PM (#36538173)
That's the companies choice. How I interact with the company via my user-agent is my choice.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @05:54PM (#36542901)
And what they do to circumvent what you are doing to avoid seeing the ads is also their choice.
Re:YouTube is testing a more aggressive approach against ad ... by starbugs on Friday June 30, 2023 @12:55PM (#36538321)
If that was the case why would YT be tolerating adblockers for so long and initially not even be playing so many ads? Why would they change their tune now?

Ah, could it be that they need to first get a market share that's so significant that they can actually enforce these rules, because there are only very limited options to choose from for people?

Cry me a river about YT not being able to pay their bills. That's ridiculous.

Re:YouTube is testing a more aggressive approach against ad ... by chelical on Friday June 30, 2023 @04:09PM (#36541479)
Because interest rates were historically low for the entirety of YT’s existence until recently. You’re seeing this happen with multiple platforms and companies suddenly caring way more about being profitable.
Re:YouTube is testing a more aggressive approach against ad ... by starbugs on Sunday July 02, 2023 @02:38AM (#36558879)
I think it's a bit of a stretch to explain this using interest rates. I mean, for sure, low interest rates made it easy to collect a lot of capital and lure users into a "free" service. It doesn't explain why one would find this an acceptable and ethical form of doing business nevertheless.

It was clear from day one of low interest rates that those wouldn't stick around forever. This business model is a pile of s** that breaks itself.

It appears as if the most 'successful' business people actually don't think a lot about any kind of sustainability in their decisions. It's just about quick growth. And when push comes to shove, they wine that they aren't able to pay the bills anymore, because of 'evil' users who don't want to watch their crappy ads.

Re:YouTube is testing a more aggressive approach against ad ... by allarm on Friday June 30, 2023 @01:12PM (#36538614)
> if you're not watching ads or paying for the service, this is a justification to avoid paying for the service

Ugh, no? I’m not under any obligation to watch ads, thank you very much.

Re:YouTube is testing a more aggressive approach against ad ... by TechBro8615 on Friday June 30, 2023 @01:14PM (#36538642)
I never opted into this economic arrangement. It's not my problem if businesses are operating business models that wouldn't work without advertisements. I'll continue blocking them, and if the business dies or needs to start charging me money to survive, then I'll decide if it's worth it to me to pay them or cry about the dead business.
Re:YouTube is testing a more aggressive approach against ad ... by myworkthrowaway on Wednesday July 05, 2023 @05:08PM (#36607131)
> I never opted into this economic arrangement.

You opt in when you decide to use the service. You have options:

(1) Use service and watch ads. (2) Use service and pay for it. (3) Opt out of using the service.

You are willfully choosing a fourth option: Use service but don't watch ads or pay for it or remunerate creators & developers in any way.

Re:YouTube is testing a more aggressive approach against ad ... by immibis on Friday June 30, 2023 @04:30PM (#36541796)
Yes. Companies get paid to use psychological weapons on you.

Would you tolerate a cafe in Ukraine having reduced prices because it informs Russia when soldiers are visiting, so Russia can use weapons on the soldiers (i.e. shoot them in the face) and Russia pays it for that?

Re:YouTube is testing a more aggressive approach against ad ... by notyourwork on Friday June 30, 2023 @12:29PM (#36537893)
> psychological warfare

I have bad news for you. The world is also out to get you if you classify digital advertisements as warfare. Obnoxious yes, warfare, no you can willingly avoid surfaces.

Re:YouTube is testing a more aggressive approach against ad ... by dogleash on Friday June 30, 2023 @12:38PM (#36538062)
> The world is also out to get you if you classify digital advertisements as warfare.

The world is out to get everyone. Just in ways we pretend don't count, so we don't have think too hard about it.

Re:YouTube is testing a more aggressive approach against ad ... by elijaht on Friday June 30, 2023 @12:30PM (#36537925)
Do you pay for ad-free experiences when available?
Re:YouTube is testing a more aggressive approach against ad ... by ants_everywhere on Friday June 30, 2023 @01:59PM (#36539407)
> Do you pay for ad-free experiences when available?

Not OP, but I block ads for similar reasons. I do pay for ad-free experiences, but

1) often I'm shown ads anyway, and 2) there's typically no privacy-preserving way to pay. So in practice paying often implies a significant loss of control over managing your privacy

So my personal take is that we're not there yet in terms of having robust viable alternatives to the ad-block experience.

Re:YouTube is testing a more aggressive approach against ad ... by BGZq7 on Friday June 30, 2023 @04:22PM (#36541681)
> 2) there's typically no privacy-preserving way to pay

This is exactly my problem. I log into as few services as possible and clear my cookies on browser exit. Of course this is supplemented by ad-blocking and blocking most 3rd-party scripts and cookies to avoid cross-site tracking. I have no way to pay for a service while maintaining that level of privacy.

Re:YouTube is testing a more aggressive approach against ad ... by delfinom on Friday June 30, 2023 @01:02PM (#36538447)
>I block ads because they're psychological warfare that corporations wage against me. I don't care how unobtrusive the ads are.

Lol, then there are ads like the Liberty Mutual ads. All I know is I will never, ever purchase car insurance from that shithole from having been made to watch their obnoxious ads on loop.

Re:YouTube is testing a more aggressive approach against ad ... by squirtlebonflow on Friday June 30, 2023 @10:22PM (#36545703)
Even if the all other car insurance cost 10x as much I would not buy from Liberty Mutual, FUCK them
Re:YouTube is testing a more aggressive approach against ad ... by wesapien on Friday June 30, 2023 @01:05PM (#36538497)
What's ironic in my case is that I actually liked looking at ads in print. It doesn't matter if it's newspaper, magazine or comics.

I agree with the other commenter that ads have become so obtrusive that it's being dealt with in the same vein as malware. It's just malware from the techno oligarchy.

Re:YouTube is testing a more aggressive approach against ad ... by permo-w on Friday June 30, 2023 @02:23PM (#36539782)
ads in print are one of the few ads I see as somewhat okay. if I want to go and look in the classified section of the newspaper for a car or a specific service or something else, fantastic. I can choose to do that and then look away and do something else. it isn't moving and flashing in my face, it isn't assaulting my ears, it isn't even a smell that's been carefully engineered to be recognisable from 30m down the street. it's still not ideal, especially when it's a full colour spread on the first page of the publication, but it's better. the other ads I see as acceptable are for example in the window of an estate agent or in a brochure for a particular service or set of services. stuff you have to actually consent to see
Re:YouTube is testing a more aggressive approach against ad ... by wesapien on Friday June 30, 2023 @02:42PM (#36540121)
When I was growing up in the east, we received boxes of recorded TV from our relatives in the USA. I loved watching all the ads especially the toy ads. All my friends wanted to hangout in our place because we have so much movies, cartoons and tv shows on VHS.
Re:YouTube is testing a more aggressive approach against ad ... by wesapien on Friday June 30, 2023 @02:47PM (#36540192)
They also sent us boxes and boxes of magazines. We had a stack of National Geographic magazines that was at least seven feet high. We had Time, Newsweek, Rolling Stone, Popular Science/Mechanics, and others I can't remember now.
Re:YouTube is testing a more aggressive approach against ad ... by kroltan on Friday June 30, 2023 @03:14PM (#36540633)
There is a name that we used, for a few precious years, that describes most digital advertisement nowadays: spyware!

(And uh, yes, adware, but that's usually the programs themselves. A website with intrusive ads is adware, but the ads are spywares)

Re:YouTube is testing a more aggressive approach against ad ... by BLKNSLVR on Friday June 30, 2023 @06:17PM (#36543216)
Exactly. The ads aren't just passive images or video, they're also actively trying to weasel information out of your personal device.

Fits the definition of spyware.

The larger problem is that this behaviour has been normalised to such a degree that "the world wide web" as a whole could be described as spyware.

Re:YouTube is testing a more aggressive approach against ad ... by digging on Friday June 30, 2023 @06:40PM (#36543470)
I like coupons, which are ads. Companies are paying me for my attention. Maybe I get a few dollars off a sandwich that I otherwise wouldn't have bought, but it's a pretty fair deal.
Re:YouTube is testing a more aggressive approach against ad ... by zeekaran on Friday June 30, 2023 @01:15PM (#36538674)
I wish this view was mainstream. I also used to change the channel when ads came on, or at least muted and briefly did something else. I will never tolerate ads, and especially never pay to be advertized at.
Re:YouTube is testing a more aggressive approach against ad ... by berniedurfee on Friday June 30, 2023 @08:06PM (#36544447)
I still do, though I hardly watch much regular TV anymore. Can’t listen to a radio either, not enough music in between stations to get away from ads.

I pay for a few subscription services and get my entertainment _mostly_ ad free. Unfortunately there’s no similar subscription I can buy to escape advertising as I walk down the street.

Re:YouTube is testing a more aggressive approach against ad ... by RoyGBivCap on Friday June 30, 2023 @01:26PM (#36538839)
>To those men in their oddly similar dark suits, their cold eyes weighing and dismissing everything, the people of this valley were a foe to be defeated. As he thought of it, Dasein realized all customers were "The Enemy" to these men. Davidson and his kind were pitted against each other, yes, competitive, but among themselves they betrayed that they were pitted more against the masses who existed beyond that inner ring of knowledgeable financial operation.

>The alignment was apparent in everything they did, in their words as well as their actions. They spoke of "package grab level" and "container flash time" -- of "puff limit" and "acceptance threshold." It was an "in" language of militarylike maneuvering and combat. They knew which height on a shelf was most apt to make a customer grab an item. They knew the "flash time" -- the shelf width needed for certain containers. They knew how much empty air could be "puffed" into a package to make it appear a greater bargain. they knew how much price and package manipulation the customer would accept without jarring him into a "rejection pattern."

>And we're their spies, Dasein thought. the psychiatrists and psychologists - all the "social scientists" we're the espionage arm.

The Santaroga Barrier,

Frank Herbert, 1968

Re:YouTube is testing a more aggressive approach against ad ... by flohofwoe on Friday June 30, 2023 @01:53PM (#36539302)
> psychological warfare that corporations wage against me

I see them as environmental pollution that affects the mind instead of the body (this also includes offline ads btw, I actually wish there were adblockers for the real world).

Re:YouTube is testing a more aggressive approach against ad ... by Zak on Friday June 30, 2023 @02:35PM (#36539973)
This seems like one of the best possible applications for consumer AR. I'd love glasses that would replace display cute animals on top of real-world ads.
Re:YouTube is testing a more aggressive approach against ad ... by nneonneo on Friday June 30, 2023 @03:23PM (#36540760)
Unfortunately, given current trends, you're going to get glasses that put ads on top of cute animals instead.
Re:YouTube is testing a more aggressive approach against ad ... by 20after4 on Friday June 30, 2023 @11:35PM (#36546212)
We are quickly headed toward the dystopia exhibited in the movie minority report. Actually we're already there for the most part.
Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Saturday July 01, 2023 @03:03PM (#36553822)
I think you're being far too generous.

Pollution is something that occurs because it's too costly to prevent, or the people producing the pollution simply don't care.

The effect advertising has one you isn't some externality that the advertisers couldn't be bothered fixing, the effect is the whole point.

Re:YouTube is testing a more aggressive approach against ad ... by pembrook on Friday June 30, 2023 @01:55PM (#36539337)
The problem is, consumers also have no morals and are equally entitled.

They have an insatiable hunger for emotionally triggering junk food content. Present them with even the slightest bit of friction (ie. Like asking them to pay for the works they are consuming), and they will ironically spend hours seeking out ways to steal what you have created for free.

How much content do you pay for? If you’re expecting the commons to serve you up valuable content painstakingly written by humans, for free, you’re no better than the advertiser “pond scum” you complain about.

Re:YouTube is testing a more aggressive approach against ad ... by lolinder on Friday June 30, 2023 @02:21PM (#36539749)
They're making a much broader point about advertising in general, while you're fixated on internet advertising.

What benefit do freeway billboards provide to my life? How about the spam mail I get in my mailbox? The bright and flashy signs for businesses along the road?

Every time I'm on the freeway I pass a few dozen ads selling liposuction or some other expensive and unhealthy "beauty" treatment. What value are those companies bringing to the world, and why should I have to put up with their ads? Just because someone bought property adjacent to the freeway?

Re:YouTube is testing a more aggressive approach against ad ... by interroboink on Friday June 30, 2023 @02:04PM (#36539486)
If you haven't seen it, you might like this Bill Hicks standup routine: https://www.youtube.com/watch?v=9h9wStdPkQY

"If anyone here is in advertising or marketing ... kill yourself" (:

Re:YouTube is testing a more aggressive approach against ad ... by colordrops on Friday June 30, 2023 @04:40PM (#36541934)
classic
Re:YouTube is testing a more aggressive approach against ad ... by e-neko on Friday June 30, 2023 @02:10PM (#36539572)
I block ads because they're a security risk. I have encountered browser-based attacks from ads that are supposed to come from reputable ad brokers, including on YouTube once. As long as the brokers don't properly vet the ads, those malware bits are not getting into my computer.
Re:YouTube is testing a more aggressive approach against ad ... by BLKNSLVR on Friday June 30, 2023 @06:14PM (#36543179)
I really don't understand how Google and Facebook lost control of their own platforms to the extent that they actually serve malicious advertising.

Some people use the excuse of 'scale', and "can't monitor everything", but it's not like Google and Facebook don't have the resources to solve it, it's just that they have no motivation to solve it because it's not costing them anything to be a platform for malware and scams.

Re:YouTube is testing a more aggressive approach against ad ... by nobody9999 on Sunday July 02, 2023 @09:56AM (#36561516)
>it's just that they have no motivation to solve it because it's not costing them anything to be a platform for malware and scams.

While that's true, it glosses over the fact that not only is it "not costing them money," it's bringing in revenue -- those malware/scams are paid-for ads after all, aren't they?

Re:YouTube is testing a more aggressive approach against ad ... by cm2012 on Friday June 30, 2023 @02:29PM (#36539876)
In that case, you better either subscribe to Youtube premium or not watch Youtube. It makes me sick when people "exploit" all of these amazing videos people have made on Youtube but refuse to help compensate them for their work by not at least subscribing to premium.
Re:YouTube is testing a more aggressive approach against ad ... by llbeansandrice on Friday June 30, 2023 @02:38PM (#36540041)
There is so much content on YT where the creators don't even get paid though. Even a popular video that would make money can become demonetized (but still runs ads!!). I much prefer to subscribe via patreon or other forms to support creators more directly.

This also ignores the in-video sponsorships and ads that creators will often include.

Re:YouTube is testing a more aggressive approach against ad ... by kroltan on Friday June 30, 2023 @02:58PM (#36540354)
I pay for Premium.

I also run an ad blocker, with extra rules to ban content I don't want to see, such as the terrible "shorts" mind-ebola, as well as a bunch of regexes for clickbait titles and a big ban list of channels that is updated often.

SponsorBlock to remove baked-in advertisements and other misfeatures like interaction reminders.

Now I am also using the beta DeArrow extension to disarm the thumbnails/titles a little bit by replacing them with random frames from the video.

I think the hip way to say it is "I'm between jobs" currently, but when I had a stable income source I would do eventual donations to channels of my interest, which according to some creators even a single USD is way more than the average lifetime return of a single viewer due to ads/YTP.

The only reason I haven't subscribed to Nebula / CuriosityStream instead, which seems to be a much healthier platform, is precisely because they advertise it so much. Also because I do appreciate more entertainment-y videos sometimes, not just edutainment.

Re:YouTube is testing a more aggressive approach against ad ... by electriclove on Friday June 30, 2023 @06:39PM (#36543457)
How do you block YouTube Shorts?
Re:YouTube is testing a more aggressive approach against ad ... by teddyh on Friday June 30, 2023 @07:59PM (#36544380)
<https://lawrencehook.com/rys/> has a ton of options, and you can configure it to only block shorts, if you like.
Re:YouTube is testing a more aggressive approach against ad ... by kroltan on Friday June 30, 2023 @08:27PM (#36544669)
A couple uBO filter rules, paste it to the "My filters" tab on the settings:

    ! Nuke high contrast elements
    www.youtube.com##ytd-feed-filter-chip-bar-renderer
    www.youtube.com##yt-chip-cloud-renderer

    ! Nuke news sections and other "engagement boosting" sections of the homepage
    ! This breaks the channel page, I temporary disable the filter rules when I need to go in there. Selector can probably be refined
    www.youtube.com##ytd-rich-section-renderer

    ! Nuke Shorts
    www.youtube.com##[is-slim-media]
I also have a couple fixes on https://userstyles.world/style/6382/my-youtube-fixes which you can apply using the Stylus addon, these compact the layout a bit more, lowers contrast of "calls to action" like the Subscribe or comment buttons, as well as attempts to make the Theater view actually take all of the available screen space (without being actually fullscreen).
Re:YouTube is testing a more aggressive approach against ad ... by jeegsy on Friday June 30, 2023 @10:20PM (#36545686)
> bunch of regexes for clickbait titles

Can you please share which ad blocker you use and how we might use regexes to do this? Sounds fascinating and I want to do that myself

Re:YouTube is testing a more aggressive approach against ad ... by kroltan on Saturday July 01, 2023 @12:33PM (#36551891)
Not really just regex, I called it that for brevity. uBlock Origin's cosmetic filters, in particular :has-text which does indeed support regex.

It's basically CSS selectors, but with some very powerful ones added in too.

Check the docs for details https://github.com/gorhill/uBlock/wiki/Procedural-cosmetic-f...

The particular filters I use include things like:

    ! Kills "You won't believe something useless! Some subtitle"
    youtube.com##ytd-rich-item-renderer:has-text(/you won'?t .*!( .*)?/i)

    ! Kills "100 idiotic life hacks that are definite safety hazards!"
    youtube.com##ytd-rich-item-renderer:has-text(/(\d+) (.+)s/i)
And a bunch more more specific to my interests and native language, but I hope you got the gist of it.

Also look at the sibling comment about other distraction-removals like shorts and engagement callout taming.

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:02PM (#36540426)
Every creator I watch gets their money through merch, patreon, sponsors, basically everywhere BUT youtube, because nearly every single video will be "unmonitized" or copyright claimed by someone who doesn't even own the rights and cannot be challenged in an unbiased setting.

The only people who make meaningful advertising money from youtube are the ones in the extreme high value advertising niches, like Swell Entertainment when she does a tech related video (though she still makes way more money from sponsorships) or all the Logan pauls making clickbait screaming content for literal children to mindlessly consume all day because their parents can't afford baby sitters because all the money goes to advertising behemoths instead of the workers.

I actually WANT youtube to be a great, pro-creator platform, where I have to pay to see people who feel that youtube gives them support and good tools to do their damn job. But that's not an option. The only option available is for me to pay youtube to remove their horrifically overbearing advertising, often from advertisers that are fraudulent, so I can watch videos from creators who genuinely hate youtube for making their lives hell.

I will not give youtube a dime until they stop viewing creators as replaceable cogs in a machine designed to grind them to dust for every second of content they can produce and then cast them aside.

I mean fuck, does youtube even send content creators documents to help them prepare their taxes? These people are all technically self employed, couldn't a behemoth like google help them get a pooled health care scheme that was affordable to middle size creators?

Re:YouTube is testing a more aggressive approach against ad ... by digging on Friday June 30, 2023 @06:41PM (#36543484)
Or find them on Nebula so they can actually get paid.
Re:YouTube is testing a more aggressive approach against ad ... by Dylan16807 on Friday June 30, 2023 @08:48PM (#36544897)
It's not that simple, though, because premium represents a lot more money than a normal month of ad income. It doesn't make me sick when people want to avoid spending >$100 a year. $2 a month to a random patreon would compensate creators more.
Re:YouTube is testing a more aggressive approach against ad ... by malermeister on Sunday July 02, 2023 @08:49AM (#36561000)
It's not like Youtube made the amazing videos, though. They might pay the actual creators a pittance, but they extract literal billions of value for the privilege.

I don't mind compensating the creators. I do mind compensating the middleman leech in between.

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @02:52PM (#36540274)
The ENTIRE POINT of an advertisement is to extract wealth from you by getting you to spend money you wouldn't otherwise spend. If I want to learn about products and decide what to buy or try and solve a problem I have, advertising provides negative value to that, because advertising is inherently inaccurate and dishonest.

Advertising is just a disgusting tax on capitalism by a few cartels.

Get a billboard ban passed in your state. It's absolutely wonderful.

Re:YouTube is testing a more aggressive approach against ad ... by CatWChainsaw on Saturday July 01, 2023 @09:19PM (#36557211)
Live in Maryland, can confirm. Last time I went out of state I felt visceral disgust.
Re:YouTube is testing a more aggressive approach against ad ... by joeythedolphin on Friday June 30, 2023 @03:22PM (#36540751)
Bless you! In my late 30s, I went serious about getting ads out of my life. I noticed they were propaganda and brainwashing usually with seriously dark undertones. I stopped watching sports and TV, stopped reading news articles, stopped looking at billboard highway signs, etc. I had no idea how much the advertisements controlled how I felt and thought. I wish we could have stricter laws against advertisers. I believe people would be much happier if they took an honest look at their tradeoff of "free things" for advertisement glances. If people did this, I believe we could radically transform our society, and live in one where advertisement is small, and people give small amounts of money to the things they want to see.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @05:46PM (#36542811)
> In my late 30s, I went serious about getting ads out of my life.

Have you also cut everything out of your life that's financed through ads? So I'm expecting you to not use any Facebook, Google, Twitter, Youtube or other modern web content.

I agree that ads are manipulative. That's their very essence. But they exist for a reason. Not to enrich people, but the uphold one side of a bargin. You can't expect everything to be for free.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Friday June 30, 2023 @05:59PM (#36542969)
Please spare us this moral preaching. Google is block ads because it hurts their bottom line. They could care less about the people who actually make the things people come to the platform for.

All of the examples exist there to enrich those running the platform, and not for the benefit of those producing content. Those companies are worth what they’re worth now because they only pass on a pittance of the advertising money they draw in.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @06:15PM (#36543192)
I'm not even talking about those producing content. It's their choice to upload things.

But the platform itself needs to be paid for as well. You think Youtube should provide video hosting for free? Facebook should provide their .. social network stuff for free? Twitter should serve tweets for free? No? Then either pay or watch ads.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Friday June 30, 2023 @06:23PM (#36543291)
A) for a long time most of them did not provide an option to pay to remove ads.

B) Many of these companies have such large content hosting fees because of the very nature they chose to set up under. For example: YouTube chose to centralize and host all of the videos itself, and it chose to continue pursuing that route rather than experiment with technologies that could distribute that load and make their server costs significantly decrease. Why? Because it gives them a choke point with which they can extract money and leverage over everyone else.

Further, just like I don’t have a right to tell Facebook how their computers should run, they don’t have a right to tell me what my computer has to display.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @06:29PM (#36543364)
> B) Many of these companies have such large content hosting fees because of the very nature they chose to set up under.

If an economically more viable alternative exists then you are welcome to create a competitor. The fact that there is no such thing is strong evidence that they've already hit the economical sweet spot.

> Further, just like I don’t have a right to tell Facebook how their computers should run, they don’t have a right to tell me what my computer has to display.

Correct. Nor do you have a right to tell them not to try to prevent you from avoiding that ads are being displayed on your computer.

Re:YouTube is testing a more aggressive approach against ad ... by Dylan16807 on Friday June 30, 2023 @08:32PM (#36544710)
> The fact that there is no such thing is strong evidence that they've already hit the economical sweet spot.

It would only be evidence for that if there were multiple strong competitors to youtube that use similar methods. The dearth of competition suggests that other forces are the cause.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Saturday July 01, 2023 @05:04AM (#36548207)
There are competitors, but they also use ads.

Consumers just don't want to pay for things they've gotten used to getting for free. You may not like it (I don't), but that's reality. Being angry at "big tech" for this is relieving the general population of their responsibility.

Re:YouTube is testing a more aggressive approach against ad ... by Dylan16807 on Saturday July 01, 2023 @07:48PM (#36556554)
What competitors do you have in mind there? Do any of them get even 5% as much traffic? 1%?

Vimeo wants hosting fees for significant use, there's a few decentralized platforms without ads, nebula charges and doesn't have ads. Dailymotion fits the mold but this ranking site says they get 0.4% as many visits and each visit is 1/4 as long.

I'm not saying that things should all be free, I'm saying that youtube's "economical sweet spot" is one that is basically competition-free and because of that we can't learn much about what other viable forms the market could take.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Saturday July 01, 2023 @12:35AM (#36546625)
> The fact that there is no such thing is strong evidence that they've already hit the economical sweet spot.

This is a simplistic take. First of all, even if it’s true now it does not make it true for all time. Blockbuster hit a real sweet spot for video rental until the tech landscape changed under their feet.

> Nor do you have a right to tell them not to try to prevent you from avoiding that ads are being displayed on your computer.

Correct. I never argued to the contrary.

The thing to keep in mind is that they need us more than we need them. The world existed and functioned before all of these companies and will continue to do so after they’re all gone.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Saturday July 01, 2023 @05:18AM (#36548277)
> This is a simplistic take. First of all, even if it’s true now it does not make it true for all time. Blockbuster hit a real sweet spot for video rental until the tech landscape changed under their feet.

True. I'd love to see a competitor someday whom I can just pay and then have a Facebook-equivalent and Youtube-equivalent that doesn't spam me with ads and does not collect my behavioural data to profile me.

I think people would just be shocked how much they would need to pay for their FB account if that would be an alternative offering. Back-of-the-envelope calculation: 2022 FB had a revenue of about $116bn. With about 3bn users. Let's say half of those are actually dead accounts that people almost never log into. (And that's very generous, this number is probably much higher.) That leaves 1.5bn users. To generate $116bn you'd need $77 from each of them. I know very few people who would pay that much money every year to see their aunts cooking results and their uncles Trump posts.

> Secondly, and more importantly. Economical optimal for what end? For extracting profits

Yes. That's what our market-based economies are optimizing for. Other economic models have not proven to be viable.

Re:YouTube is testing a more aggressive approach against ad ... by _aavaa_ on Saturday July 01, 2023 @12:23PM (#36551774)
I disagree with the framing of the back of the envelop calculation.

First of all, that’s revenue, not profit. Looking at revenue is meaningless since it’s easy to take in lots of money and still be in the red.

Secondly, a competitor to Facebook does not need to have facebook’s profitability in order for it to be a viable business model.

By your analysis we can look Twitter and gry get the amount of money that people would have to pay to Mastadon in order for Mastadon to be a competitor. Except that the analogy breaks down because because the underlying technology is different. I won’t be paying server fees to “Mastadon” I’d be paying to an instance.

Likewise, wow google drive for sending large files to people needs a lot of servers. Or, we set something up torrent style and then there is no separate server.

Re:YouTube is testing a more aggressive approach against ad ... by bombolo on Saturday July 01, 2023 @04:07AM (#36547873)
> If an economically more viable alternative exists then you are welcome to create a competitor.

Yes, I'm sure google will be very happy to show videos on my platform rather than on their own first in the search results.

Re:YouTube is testing a more aggressive approach against ad ... by mikro2nd on Saturday July 01, 2023 @08:07AM (#36549227)
There is no obligation on you or I to provide those companies with a viable business model, nor any moral compulsion to cooperate with their invasive, privacy and mental-health degrading ad-based monetisation strategy.

edit: My browser, my rules. Don't like 'em? Feel free to go out of business.

Re:YouTube is testing a more aggressive approach against ad ... by nobody9999 on Sunday July 02, 2023 @09:37AM (#36561380)
>You think Youtube should provide video hosting for free? Facebook should provide their .. social network stuff for free? Twitter should serve tweets for free? No? Then either pay or watch ads.

Not GP, but that would be nice. What would be even nicer is if each and every location that one of those organizations, as well as everyone who works for them or chooses to invest in them should be destroyed/die slowly and painfully.

If that were to happen, the world would be a better place.

Is that a fine enough point, or shall I elaborate further?

Edit: Fixed typo.

Re:YouTube is testing a more aggressive approach against ad ... by nunez on Friday June 30, 2023 @07:12PM (#36543855)
Honestly, I think Facebook and "social media" in general would be way better if they were paid services.

It's easy to think that people won't pay for such an experience. I think that's naive. There are plenty of examples of people being willing to pay for a premium experience when free/cheap options are available, like these:

- Apple convinced a LOT of non-audiophiles to pay $249 and $550 for Bluetooth earbuds and headphones (respectively).

- OpenAI is convincing millions to pay $20/month for ChatGPT+.

- Krisp makes a bunch of money over something that has a free alternative (software noise cancelling) because it's just THAT good.

- Tesla convinced a LOT of people to buy a Model 3 or Model Y over the Camry or Accord they were originally going to get.

I would LOVE to use Facebook or something like that but am not willing to have a non-governmental entity surveil my every move online in exchange, nor am I willing to be subjected to an experience that is constantly trying to get me addicted to using it.

Re:YouTube is testing a more aggressive approach against ad ... by zeruch on Friday June 30, 2023 @08:47PM (#36544891)
It's not that some subset won't pay, its that it wont "grow" at the idiotic volumes that SV VC-based thought requires.

The 'infinite growth at all costs' model has rarely been seriously challenged, and as a result its become blase to think of a smaller scale but more stable and consistently successful business, and instead everything needs to lead towards monopolized or cartel-like "Big Tech".

It's a farce.

Re:YouTube is testing a more aggressive approach against ad ... by pyeri on Saturday July 01, 2023 @01:12AM (#36546821)
>> There are plenty of examples of people being willing to pay for a premium experience.

That's true but their number will be extremely miniscule compared to freeloaders who love to consume a freely available resource!

In terms of "revenue/cost per user" metrics (which is more commonly used in IT industry), the ad model thus topples down the subscription model in the eyes of decision makers?

Re:YouTube is testing a more aggressive approach against ad ... by skydhash on Monday July 03, 2023 @08:35AM (#36572021)
We have a saying in my country that roughly translates to “Stupids gift, but who don’t take are idiots”. If you give something away for free, there will be always someone who takes it. Facebook is free, and people were using it. But they left once people got exasperated due to ads and other stuff. TikTok is free now, but you’ll see a similar migration once the enshitification process begins.

I don’t have ads on YouTube in my country, but my feed is still being manipulated (it’s eery to see how they want my attention). I travel or use a VPN and the experience goes straight down the drain. I could pay, but would they stop manipulating the feed or collecting my data? I’ll be using YouTube as long as they keeping it free. If it becomes paid, I will if the terms are worth it.

Re:YouTube is testing a more aggressive approach against ad ... by joeythedolphin on Sunday July 02, 2023 @09:44AM (#36561437)
I think it's impossible to get it down to 0, but yes, all though services were worked out of my life. I don't expect them to be free, I expect to pay for more services than your average person, and that's the point of my above post.
Re:YouTube is testing a more aggressive approach against ad ... by Nathanba on Friday June 30, 2023 @10:10PM (#36545620)
wont help much because people are themselves walking ads, always self promoting, constantly mirroring what they are told from somewhere else or by someone else
Re:YouTube is testing a more aggressive approach against ad ... by visarga on Friday June 30, 2023 @04:12PM (#36541529)
The fundamental problem of advertising is that they are selling other things than we need.
Re:YouTube is testing a more aggressive approach against ad ... by colordrops on Friday June 30, 2023 @04:41PM (#36541944)
If you need something you don't need an ad to find that out.
Re:YouTube is testing a more aggressive approach against ad ... by RHSeeger on Friday June 30, 2023 @06:12PM (#36543154)
Need? Sure. But there are plenty of things that would make my life better that I learned about through ads.

I do run an ad blocker, because the web has spent too long spreading viruses and malware through ads to be safe _not_ running one. But I don't mind ads conceptually; they just need to be safe, not obnoxious, and not take up more of my time than the placement is worth (ie, a 20s ad pre-roll on a 15 second video).

Re:YouTube is testing a more aggressive approach against ad ... by wruza on Friday June 30, 2023 @06:33PM (#36543399)
Ads can be useful for marketing moves, e.g. if you sell at discount or just a new product. Otherwise people would never know you have X too (or cheaper) because they remember that you didn’t last time.

But every time I turn adblock off accidentally or on purpose, it’s the same generic shit unrelated to my obvious interests. Nasal sprays, supplements, car dealerships, be-a-programmer courses. I have a non-zero, negative interest in these.

Re:YouTube is testing a more aggressive approach against ad ... by Exuma on Friday June 30, 2023 @04:50PM (#36542082)
I feel exactly the same as you about ads, and have built/owned my own ad network, as well as run nearly 90% of my business through ads. My business partners don't use ad block but I always use it, and they always tease me about it. Even if 1 second of my precious energy and mental well being is spent on hearing an ad accidentally I feel sick.
Re:YouTube is testing a more aggressive approach against ad ... by ncr100 on Sunday July 02, 2023 @04:12PM (#36565177)
+1 about the 'waste my time filling my mind with unwanted trash' vibe. Like someone is killing me, suffocating me, taking my life away, or similar. Relates to "you are what you eat" ... I am what I think, experience, and am influenced to do.

There's a difficult problem of maladaptation and misleading that, to me, is coming from the meaning resulting from the repeated and well-known answer to, "who gets the money in the end", these days. I believe society would benefit from discussing value-propositions of adtech and the attention economy. I wish that we would take more seriously the social impact of our businesses, the richness or depravity which our business activity imputes.

More musing:

I used to work in adtech, not by choice, was transferred to that dept. Worked in in-app purchase tech throughout my 6-years at that co.

A trend in technology, now, seems to me to include: the crisis of Generative AI devaluing humans own ability (and effort) to recreate prior art, the dissatisfying Reddit value-exchange of creators feeling disrespected by site-operators, and the dissatisfying politics of left and right pursuits towards winning instead of promoting healthy human interdependence resulting in disaffected populace.

So in short, I think pop technology has overshot the goal.

Adtech is the simplest way to make money off provided-experiences, I believe. Subscriptions require too much buy-in, by comparison. Adtech is "just there".

This view (of the reality of content creation) imposes, I believe, an expectation upon all of us (who want to create or consume content) that there is nothing better - no better approach to celebrating human experiences than +1'ing to share one's individual influence/record-of-attention...and to me it conflates the point of life as being something to do with short-term financial success.

When it overlooks more true base human goals / pursuits of having babies, that happiness and comfort in safety, and the joy of growth.

I'd like for emoji-reactions, +1's, impression counts to be segregated more formally by businesses, so the boards of managing companies and stockholders could see also see the social impact of businesses.

Re:YouTube is testing a more aggressive approach against ad ... by jawr on Friday June 30, 2023 @04:55PM (#36542150)
Storing and streaming is an expensive model, and the subscription price is a premium in the majority of the world. It’s actually impressive that so much content (both incredible and bad) is available, for “free” to so many.

I’m an ideal world there would be no ads, but we don’t live in one.

If you have such disdain for ads you should probably pay the premium or not use YouTube.

Re:YouTube is testing a more aggressive approach against ad ... by euroderf on Friday June 30, 2023 @05:15PM (#36542398)
> I grew up changing the channel on TV when ads came on, and ripping adverts out of magazines before sitting down to read them.

Roger that. Always turning over a full-page ad to verify that no content text would be lost.

And then there's the magazines that put the ads on right-hand pages and the content on left-hand pages.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @05:44PM (#36542780)
> I block ads because they're psychological warfare that corporations wage against me. I don't care how unobtrusive the ads are.

I hate ads as much as the next guy. But that's the economic model most of the web is built on. Anybody without a youtube premium subscription who rants about youtube ads is just hypocritical. How should this be financed? Either you give your money or your eyeballs. Nobody is going to work for free so you can watch cat videos.

Please don't come with morals here. Expecting things for free is just as morally problematic.

Re:YouTube is testing a more aggressive approach against ad ... by jkaplowitz on Friday June 30, 2023 @06:01PM (#36542999)
The ads interrupt the videos in really obtrusive ways: not at sensible commercial break points like TV ads or before the movie like in a movie theater, but frequently with timing that totally destroys the mood and experience of the surrounding seconds or minutes of the video. And they're getting longer and longer - I recently experienced half a minute of two back-to-back ads partway through an 8-9 minute video, and I'm not at all sure there wasn't also an ad before the video in addition to that. What an awful ratio of content to ads.

It bothers me far less to have ads at the start of a video, between videos, or even at transition points between coherently separate segments within a video than what YouTube is now doing. That's not hypocritical.

(Tangent: I do have a YouTube Premium subscription, but for irrelevant reasons we usually watch using my wife's account and she does not have one. So I see the ads anyway. Maybe that's the reverse kind of hypocrisy to the one you mean, where I'm wasting my money instead of being stingy?)

Re:YouTube is testing a more aggressive approach against ad ... by ozim on Friday June 30, 2023 @06:22PM (#36543281)
I have an argument:

They made people to expect stuff for free. It was their market strategy to offer basically free service to get people locked in. It is their fault they should pay for it.

It is called bait and switch which is a blatant fraud. Only that they stretched it into long years.

Now they switch by introducing pains option and making free one unusable by shoving ads every minute.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @06:31PM (#36543384)
> It is called bait and switch which is a blatant fraud.

Sorry, this is just not true. If you let yourself get baited, then it's your responsibility. Don't lift the responsibility from the general populace of mostly mature adults. If they like to see ads then it's their problem.

Re:YouTube is testing a more aggressive approach against ad ... by wruza on Friday June 30, 2023 @06:54PM (#36543646)
If enough people get baited, that creates a network effect and locks creators into that, no matter how much of a smart fish you are. Most people don’t like to see ads. They like to see the content without thinking too much about a platform it resides in.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Saturday July 01, 2023 @05:11AM (#36548242)
It's easier to criticize the baiter than the baitee, but that may be barking up the wrong tree. Tech companies are acting within the economic and regulatory framework. Criticizing them for doing so is not helpful. Ironically, I'd guess that the majority of the HN crowd is actually making their living directly or indirectly off that.
Re:YouTube is testing a more aggressive approach against ad ... by ozim on Saturday July 01, 2023 @01:32AM (#36546939)
Mostly mature adults addicted to cigarettes, caffeine, alcohol and cheap dopamine.

Voting for whoever shouts louder.

Don’t overestimate being mature. I’m 35 and look at my aunts and uncles turning 65 and 70 it is so much different view from when I was 15 to 25… it is just people.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Saturday July 01, 2023 @05:06AM (#36548218)
I agree! I'm very disappointed with my fellow humans too! But what do you want to do? If you reduce how much the general population can impact their life then you are doing democracy a disservice. As sad as that is.
Re:YouTube is testing a more aggressive approach against ad ... by luxpir on Saturday July 01, 2023 @02:21AM (#36547220)
Your comments are consistently dark on this topic.

Is that why you're using a throwaway, or new account, because you know defending adtech is dubious?

It's this kind of lack of integrity people are unhappy with.

Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Saturday July 01, 2023 @05:08AM (#36548227)
I don't follow. I don't have integrity because I'm consistent in my replies?

I also don't see how turning this discussion into ad hominem against myself is meaningful. Attacking that I'm using a throwaway? Seriously?

Yes, my comments may be dark. It's because my view on society is dark. It just does not help to blame big tech for the laziness of people to not want to pay and watch ads instead.

Re:YouTube is testing a more aggressive approach against ad ... by redeeman on Saturday July 01, 2023 @09:01PM (#36557075)
face it, the youtube offering is just kinda shitty. its like with piracy of music, movies and such, it is a distribution problem. Does it make it legal in the case of music/movies? probably not. Is it legal to adblock? in most places, yes.

could one make an argument of it not being morally justified? maybe.

does youtube, in the way google/alphabet wants to run it suck? most definitely. Is it possible to easily work around some of the biggest stuff here? yes.

well this is what a great many people choose to do, and youtube had better accept reality and deal with it. If they make it impossible to block ads, that is probably within their rights (assuming they implement some technical solution themselves), but that will come with some consequences

Re:YouTube is testing a more aggressive approach against ad ... by idle_zealot on Saturday July 01, 2023 @05:33AM (#36548351)
I don't know what you're saying here. Bait and switch is fraud. When adults fall for fraud it is still the fraudster who is in the wrong, not the victims.
Re:YouTube is testing a more aggressive approach against ad ... by drpixie on Sunday July 02, 2023 @07:09AM (#36560322)
And doing their very best to consume or annihilate all competition.
Re:YouTube is testing a more aggressive approach against ad ... by wruza on Friday June 30, 2023 @06:09PM (#36543119)
This model not only profits from the aforementioned, but also aggressively competes with other activities people could participate in instead of watching ads mixed with highly monetized cat videos. The implied question here is what would happen if it fails? The answer is something else, not the end of the world. If it can’t be financed (or at least behave) otherwise, maybe it simply shouldn’t.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @06:17PM (#36543210)
I agree! So, stop using the service then.

Apparently most people don't care though. So, whom are you criticizing? Youtube for providing a service that's populare despite their way of financing which you personally don't like, but others don't have a problem with? Or the other viewers for not joining your boycott?

Re:YouTube is testing a more aggressive approach against ad ... by wruza on Friday June 30, 2023 @06:47PM (#36543567)
The model of shouting in your face, of course. And not only that, but also $subj.
Re:YouTube is testing a more aggressive approach against ad ... by AegirLeet on Friday June 30, 2023 @06:17PM (#36543209)
If the current economic system doesn't allow for a web where I can watch cat videos for free without being psychologically terrorized by megacorps, then perhaps the economic system is the problem.
Re:YouTube is testing a more aggressive approach against ad ... by convalescindrey on Friday June 30, 2023 @06:33PM (#36543400)
You want an economic system that provides you cat videos for free?

I'm quite ok with markets and capitalism. Should be regulated, but if you get your wish then there will be 300+ Americans who also want a wish. I rather have people pay for their wishes.

Re:YouTube is testing a more aggressive approach against ad ... by drpixie on Sunday July 02, 2023 @07:07AM (#36560307)
Check out enshitification. No one went into google or youtube knowing that in 20 years time, their service would be overrun with ads. Everyone has been lured into cheap services by the deliberate and dishonest behavior of the providers.
Re:YouTube is testing a more aggressive approach against ad ... by hightrix on Monday July 03, 2023 @12:58AM (#36569068)
> How should this be financed?

As a consumer, I do not care. If I can get a thing for free AND ignore your suggested content, I will do it 10 times out of 10.

If you don't want to offer a thing for free, then don't offer a thing for free.

If your business model is to offer a thing for free and then to somehow profit from that, well then it is your problem. When you give away a thing for free, expect people to take it for free.

Re:YouTube is testing a more aggressive approach against ad ... by didntcheck on Monday July 03, 2023 @06:26AM (#36571034)
They're not offering it for free. They're offering it with the arrangement that you pay for it by rendering ads. The fact that you can get away with violating that arrangement is frankly a starkly amoral attitude

It's the exact same logic as stealing from a roadside honesty box (or a corner shop who can't easily detect petty theft) and then saying "tough! Their business model isn't my problem! I could take it for free so clearly I should be allowed to" when morally called out for it

Re:YouTube is testing a more aggressive approach against ad ... by hightrix on Monday July 03, 2023 @12:49PM (#36575553)
I disagree entirely that stealing from a corner store and not rendering ads are comparable. In one instance, I take an item that another person has paid for and expects to sell it at a profit. If I steal it, I am depriving the store owner of that item and the profit they would have made.

If I choose to view free content and not render ads, no one has lost anything. While yes, the site owner does not get the profit from "selling the ad", it is not theft in the same way if I were to walk into a store, look around, and not buy anything is not theft.

Re:YouTube is testing a more aggressive approach against ad ... by spacemadness on Friday June 30, 2023 @05:56PM (#36542930)
This reminds me of a softer version of the famous Bill Hicks standup routine on advertising that hilariously really pisses off people in advertising in Youtube comments. Advertising does a lot of good for the world according to people that majored in marketing. Alas, I have to agree with Bill on this one.
Re:YouTube is testing a more aggressive approach against ad ... by Halan on Friday June 30, 2023 @06:05PM (#36543063)
Why not paying YT premium if you care that much about morality.
Re:YouTube is testing a more aggressive approach against ad ... by sourcepluck on Friday June 30, 2023 @07:20PM (#36543954)
It was a joy to read this. Very well said!

Your comment gave me one of those funny moments where you realise something that should have been obvious but you never saw it being done, or heard about it being done, and simply never thought of it...

You can just rip the adverts out of magazines. I shall be indulging in this on the rare occasions that I end up reading something of that sort when I'm out and about. Cheers.

Re:YouTube is testing a more aggressive approach against ad ... by the_af on Friday June 30, 2023 @08:01PM (#36544402)
> "I grew up changing the channel on TV when ads came on, and ripping adverts out of magazines before sitting down to read them."

Ultimately, this is the thing that matters. Back when I was a kid, I muted the TV or changed the channel during the ads break. Imagine if the technology had existed back then to prevent me from muting the sound or changing channels!

Imagine... just imagine if ads were broadcast directly to your brain like in Minority Report. Would people here also defend the advertisers, "you can't have stuff for free!".

Ultimately, I don't want to see ads. I'm sorry that so much of the current "freemium" web wants me to see ads, because I don't.

I pay for YouTube Premium because of several reasons, but before it I used an adblocker. I adblock the web.

When broadcast-ads-to-your-brain tech becomes real, I sure hope I'll be able to block it too.

Re:YouTube is testing a more aggressive approach against ad ... by wernercd on Friday June 30, 2023 @08:55PM (#36544981)
I block ads because they are annoying and YAAV (Yet Another Attack Vector)

https://www.techdirt.com/2016/01/11/forbes-site-after-beggin...

Re:YouTube is testing a more aggressive approach against ad ... by adrr on Friday June 30, 2023 @09:12PM (#36545122)
Do you pay for have an ad free experience? eg: YouTube Premium, Reddit Gold, etc
Re:YouTube is testing a more aggressive approach against ad ... by genocidicbunny on Friday June 30, 2023 @09:56PM (#36545509)
> I have zero tolerance for ads of any sort.

Amen. I see advertising as a personal affront to my dignity. I try to remove or deface as much advertising as I can in my life without getting into legally black areas.

Re:YouTube is testing a more aggressive approach against ad ... by kossTKR on Friday June 30, 2023 @10:02PM (#36545555)
This is the kind of clear headed thought the world needs right now. Thank you!

The world is run by scummy, greedy and straight up evil people and they have created a global public consciousness where that fact in itself is almost impossible to spread.

Re:YouTube is testing a more aggressive approach against ad ... by johnwheeler on Saturday July 01, 2023 @01:13AM (#36546828)
Advertising is how you make people aware of goods and services. It’s not inherently evil. No one is waging warfare with you, and advertisers aren’t completely depraved. How do people get away with saying this shit? This is crazy.
Re:YouTube is testing a more aggressive approach against ad ... by eimrine on Saturday July 01, 2023 @01:38AM (#36546981)
Have you bought anything from Youtube advertisement? Any time I tried to disable adblock in order to get acknowledged about what's up is advertizing I finished with immediate return. There is no category of goods which might be safely consumed from Youtube ads, probably because only idiots use to watch those ads nowadays.
Re:YouTube is testing a more aggressive approach against ad ... by ncr100 on Sunday July 02, 2023 @04:15PM (#36565210)
The meaning of having someone show you a banana, and expecting that you are going to buy a banana, is dumb-making for the viewer.

The expectation by others that you are as dumb as a gorilla takes you away from what you could become.

So in that way it's evil. It divides you from what you could be.

Re:YouTube is testing a more aggressive approach against ad ... by soligern on Saturday July 01, 2023 @03:44AM (#36547755)
I hope you don’t consume any media or content or never use google search or services so you can justify your position on that high horse. Advertising is the backbone of the economy. How exactly do you imagine any company starting up without it? It’s a necessary evil.
Re:YouTube is testing a more aggressive approach against ad ... by jraby3 on Saturday July 01, 2023 @05:51AM (#36548427)
Money from ads provides a lot of free services.

Email, TV, various websites, etc use ad money in part to pay for and provide content.

Usually seems like a decent trade off. Not always but most of the time.

Re:YouTube is testing a more aggressive approach against ad ... by the8472 on Saturday July 01, 2023 @06:26AM (#36548603)
In an ideal world a heavily modified form of ads could provide societal value. As a way to spread awareness that a problem has been solved, that there is someone who can provide actual utility.

E.g. I recently talked to an acquaintance about cooking and told them there's a kitchen utensil that would solve a problem they were describing.

Ads should be performed by 3rd parties (a mix of reviews and match-making?) that get paid by both the customer and the company whenever they facilitate a useful transaction. And pay the customer when they took up their time with useless information (thus incentivizing getting out of there way when they're not doing their job).

Re:YouTube is testing a more aggressive approach against ad ... by krsdcbl on Sunday July 02, 2023 @06:32PM (#36566500)
Better search would serve the same purpose i think
Re:YouTube is testing a more aggressive approach against ad ... by 8bitsrule on Saturday July 01, 2023 @05:29PM (#36555444)
Right-on. EG Often-repeated chirpy jingles with imperative lyrics will hang around in heads for decades. Couple of oldies:

"See the USA in your [??] ..."

"You'll wonder where the yellow went, when you brush your teeth with [??] ..."

Carpenter's They Live was great pointing out how many 'OBEY's are buried in adverts. 30 years before, Vance Packard The Hidden Persuaders was published. 2010, Eldon Taylor's Mind Programming.

Worse yet: TV tearing a great movie up into shreds punctuated with adverts (imagine doing that to famous paintings). I eventually dropped cable as a result.

"Lower than pond-scum" = all the disciples of Freud's nephew Ed Bernays.

Re:YouTube is testing a more aggressive approach against ad ... by TX81Z on Sunday July 02, 2023 @01:29AM (#36558515)
Well, you just think that because you haven’t tried the latest sugar water flavor.
Re:YouTube is testing a more aggressive approach against ad ... by boesboes on Sunday July 02, 2023 @07:45AM (#36560512)
I've recently come to the realisation that this happens in the streets too.

Every shop in my town is shouting at you to come in a buy crap with flashy signs and displays. Then recently I was in Münster (Germany) where they have some old-school facades for most shops that includes standardised lettering and zero advertisements. Its so much nicer.

Re:YouTube is testing a more aggressive approach against ad ... by pcdoodle on Sunday July 02, 2023 @08:08AM (#36560699)
I feel the same. Anyone else hit the mute button and look away? No impressions for you I say!
Re:YouTube is testing a more aggressive approach against ad ... by ncr100 on Sunday July 02, 2023 @04:15PM (#36565219)
My mute button is getting a lot of use lately.
Re:YouTube is testing a more aggressive approach against ad ... by Andrex on Sunday July 02, 2023 @11:51AM (#36562613)
10 years ago I would have called you an extremist.

5 years ago I would have said ads are a necessary evil, but there's a lot of substance to your argument.

Today, I almost completely agree. Fuck ads.

Re:YouTube is testing a more aggressive approach against ad ... by stepupmakeup on Sunday July 02, 2023 @02:14PM (#36564052)
Everything is psychological warfare designed to make people consume as much as possible, beyond advertising. Even something simlpe such as a sale (FOMO), or pricing (99 cents).
Re:YouTube is testing a more aggressive approach against ad ... by CatDadCode on Monday July 03, 2023 @08:52PM (#36580773)
Amen to this. Love this attitude. Ads are the culmination of the worst parts of capitalist society.
Re:YouTube is testing a more aggressive approach against ad ... by Cthulhu_ on Friday June 30, 2023 @11:24AM (#36536609)
Compare it with TV though, which is what youtube is; nobody blocked ads because they couldn't, there was no escaping them unless you physically exit the room. In my country that worked, because ads were neat 5 minute blocks every 15 odd minutes, but in the US it seems every few minutes there's an ad interrupting - but they're too short to tune out / do something else. The news channels are even worse, where the energy levels of the ads overlap with the news so there's less of a clear boundary between the two.

Re: web ads, they were bad, but then Google came in and showed that they can be non-disruptive as well, their plain text ads took over the online ad market. For a while anyway.

Re:YouTube is testing a more aggressive approach against ad ... by Sohcahtoa82 on Friday June 30, 2023 @11:30AM (#36536762)
Watching live TV is outright painful with the sheer amount of time spent on ads.

I mean, just watching a show on whatever streaming source...a "30 minute" show is typically more like 21:30 to 22:30 long. That means 7:30 to 8:30 of the time is ads. At least 25% of the time.

6 minutes of content, 2 minutes of ads. It's awful, and it feels so much worse when watching a movie. Movies are all about building tension for an hour or more, and that feeling of build-up is just destroyed by ad breaks.

How anybody can stand that is beyond me.

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:36PM (#36540955)
And of course it's not 22 minutes of content and 8 minutes of ads, it's 1 minute of ads played 8 times, because that's more effective at brainwashing you than not buying up all the ad space to prevent anyone else from getting your attention.

And then the ads are designed to be seen one time, so when they get repetitive you start noticing things that you wouldn't care about after one showing but will drive you insane after you see it for the 50th time in a row. An actor flubbed their line and they didn't fix it, a laugh sounds a little awkward, a sound is out of place, all sorts of things that pique your subconscious and you can't tune out.

How many of you can sing an advertising jingle from your childhood decades later? That is clearly a crime against humanity.

Re:YouTube is testing a more aggressive approach against ad ... by brewdad on Sunday July 02, 2023 @12:31AM (#36558242)
VW has this really cute ad for one of their EVs. It was amusing the first few times I saw it. It airs about 20 times per game on MLB.tv, every game. I’ve probably seen that same ad 500 times now.

I own a VW. I like my VW. I will not be buying their EV product. Ever.

Re:YouTube is testing a more aggressive approach against ad ... by kitsunesoba on Friday June 30, 2023 @11:37AM (#36536911)
Back when I still watched cable which was ~14 years ago at my parents' house, I used a TiVo to do so partially because it allowed me to skip ads (the other reason being so I could catch late night programs the next day).

After moving out I never subscribed to cable or satellite and don't watch terrestrial broadcasts either, partially because of the advertising. If I were to subscribe now it'd probably be contingent on my ability to use a modern TiVo-like DVR for the same reasons.

Re:YouTube is testing a more aggressive approach against ad ... by TingPing on Friday June 30, 2023 @11:27AM (#36536696)
I had a VCR that auto-skipped commercials 20 years ago.
Re:YouTube is testing a more aggressive approach against ad ... by crummy on Friday June 30, 2023 @03:11PM (#36540574)
How did it work? How did it know the difference between an ad and regular tv?
Re:YouTube is testing a more aggressive approach against ad ... by TingPing on Friday June 30, 2023 @03:44PM (#36541078)
I believe it detected the hard cut between content and commercial. It was honestly flawless as long as I had it.
Re:YouTube is testing a more aggressive approach against ad ... by LiveTheDream on Saturday July 01, 2023 @09:24AM (#36549845)
I wondered how this could reliably distinguish between a scene cut and a cut to commercial without content hashes and/or program schedules being shared through the network, then realized that 20 years ago was already 2003 and of course home internet was common by then.

Apparently one offline technique was checking for black frames inserted by local stations.

Some more information here: https://en.m.wikipedia.org/wiki/ReplayTV

Re:YouTube is testing a more aggressive approach against ad ... by _fat_santa on Friday June 30, 2023 @11:59AM (#36537332)
I only ever watch TV when there's a sporting event on. But every time I've noticed two things:

- Just how many ads there are. And it's not even that there are a bunch of different ads, it's the same 3-4 ads played in a loop.

- The absurd number of drug commercials. The last time I was I was at a friends place to watch a football game we played a drinking came called "ask your doctor". Anytime a drug ad said "ask your doctor is X is right for you", you take a shot. We were all drunk by the end of the game.

Re:YouTube is testing a more aggressive approach against ad ... by kjs3 on Friday June 30, 2023 @12:16PM (#36537661)
I'm assuming you're not watching American football. That has become so much 'the game is filler between the ads' that they stop the live game in the stadium (TV timeout) so as not to annoy people being fed ads watching it on TV.
Re:YouTube is testing a more aggressive approach against ad ... by skydhash on Friday June 30, 2023 @02:13PM (#36539625)
Maybe that’s why they won’t promote soccer in the US. 2x45 minutes of game separated by only 15 minutes. And I wish the NBA was like F1 where you pay a subscription and you have access to pretty much everything. I don’t mind sponsored labels and name drops.
Re:YouTube is testing a more aggressive approach against ad ... by kjs3 on Saturday July 01, 2023 @12:59AM (#36546743)
Don't mean to go off on a rant here...but soccer will always struggle in the US until the refs start aggressively calling simulation aka 'diving' (and maybe changing some penalty kick rules to discourage it) on the Neymar wannabes flopping around and acting like they've been shot by a tazer at the slightest touch. I've played soccer since I was like 10, and I've been a season ticket holder at my local MLS team since they started, so love the game. But I'm often too embarrassed to even bring up soccer with lots of my US based, sports-mad friends because inevitably the conversation devolves into how games turn on eye-roll worthy acting on the field, refs buying into it, and I can't argue they're wrong (esp since I played rugby as well so have little sympathy for "fake ouchies").

And since we're on the topic...soccer also needs to adopt rugby's rule that only the team captain can talk to the ref and question calls, and respect is required. But, you know...baby steps.

Re:YouTube is testing a more aggressive approach against ad ... by uranusjr on Saturday July 01, 2023 @08:42AM (#36549497)
Thanks for the detailed explanation why the NBA is obscure in the US.
Re:YouTube is testing a more aggressive approach against ad ... by kjs3 on Tuesday July 04, 2023 @12:37AM (#36582290)
Read for comprehension, not just look at words and remember the last ones. It helps.
Re:YouTube is testing a more aggressive approach against ad ... by _fat_santa on Saturday July 01, 2023 @11:46AM (#36551335)
Soccer will always struggle in the US because of culture. Outside of the US, soccer is the sport everyone gathers around the TV to watch, but here in the US that's usually the NFL. If American Football never came to existence and we played soccer like the rest of the world I bet that the US would have dominated and we would have clubs like PSG and Real Madrid. But because we have American Football here, all the money and attention is on that sport and soccer is just a niche sport.

The MLS can do alot to become more popular but it won't ever be what soccer in the rest of the world is because to do that they would have to dethrone American Football which is just never happening.

Re:YouTube is testing a more aggressive approach against ad ... by SCdF on Friday June 30, 2023 @12:11PM (#36537579)
>there was no escaping them unless you physically exit the room.

I have no idea what you did when TV was still relevant, but when ads came on my family used to either change channel or mute the tv and talk about stuff until the show came back on. You got very good at feeling out how long ad blocks were and switching back at the right time.

Regardless though, there were strict laws on the ads that you could put on TV, the claims you could make, how you could master them (ie sound volume), and in what timeslots.

Based on the scams you endlessly see in YouTube ads, I'm pretty sure they don't bother with any of that.

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:37PM (#36540969)
In the US at least, "Truth in advertising" laws are anything but. They have loopholes you could drive a train through.
Re:YouTube is testing a more aggressive approach against ad ... by aqme28 on Saturday July 01, 2023 @09:22AM (#36549826)
Or recording the show/movie and then fast forwarding through ads later. Or as the technology got better, your TiVo could do that automatically.
Re:YouTube is testing a more aggressive approach against ad ... by hendersoon on Friday June 30, 2023 @01:32PM (#36538940)
Speak for yourself, I blocked TV ads since 1999 when I bought a TiVo series 1.
Re:YouTube is testing a more aggressive approach against ad ... by yencabulator on Saturday July 01, 2023 @01:54PM (#36552931)
> Compare it with TV though, which is what youtube is; nobody blocked ads because they couldn't, there was no escaping them unless you physically exit the room.

VCR & fast forward.

> In my country that worked, because ads were neat 5 minute blocks every 15 odd minutes, but in the US it seems every few minutes there's an ad interrupting - but they're too short to tune out / do something else.

The US television ads switched to that format to make them more obnoxious and harder to fast forward over.

This battle between attention spam and users thinking that's obnoxious has been going on for decades.

Re:YouTube is testing a more aggressive approach against ad ... by tehwebguy on Saturday July 01, 2023 @04:44PM (#36554996)
TV here is pure hell now. I turn it on in a hotel periodically and always regret it. There’s plenty to watch but the ads are louder and dumber and have naturally become saturated with insanely high margin / LTV scam products like testosterone pills, the worst pay-to-win game imaginable or literally just gambling.
Re:YouTube is testing a more aggressive approach against ad ... by troyvit on Monday July 03, 2023 @10:20AM (#36573274)
Same. And then when I go to the homes of people I love, and their TVs are blaring commercials in the background of their lives, it's such this weird "I thought I knew you" feeling.
Re:YouTube is testing a more aggressive approach against ad ... by jbm on Friday June 30, 2023 @11:19AM (#36536509)
Let's not forget that so many advertisements are for things that are objectively damaging to you. "It's good for the economy and OK for you" school of advertising.

High interest loans, fast foods, cable channels (with more advertising), sports gambling, et cetra.

I still cannot understand why I paid to get a specific streaming service (Sportsnet) and had to sit through Wayne Gretzsky ruining his legacy by selling sports gambling to my 3 children.

Re:YouTube is testing a more aggressive approach against ad ... by jasonlotito on Friday June 30, 2023 @11:54AM (#36537245)
> I still cannot understand why I paid to get a specific streaming service (Sportsnet) and had to sit through Wayne Gretzsky ruining his legacy by selling sports gambling to my 3 children.

Why did they do it?

Money.

They wanted more money and you wouldn't stop watching your sport.

It's not a surprise. If given the option, people will actively shop to get the best bang for their buck. Given two options, they will opt for the one that gets them the most of what they value.

Why did you do it?

Because you valued your viewing habits over other things.

It's all really simple.

Re:YouTube is testing a more aggressive approach against ad ... by paulddraper on Friday June 30, 2023 @02:51PM (#36540248)
How much do I have to pay them to not?
Re:YouTube is testing a more aggressive approach against ad ... by joeythedolphin on Friday June 30, 2023 @03:29PM (#36540858)
I had to turn off the sports. Used to love NHL (and TV), but it was not worth the dark destructive undercurrent in my life. It really robbed me of happiness and potential. It became much easier just to turn hockey off. If a service does not have an ad-free version, it is simply not available to me.
Re:YouTube is testing a more aggressive approach against ad ... by jbm on Friday June 30, 2023 @03:59PM (#36541322)
The irony is that, in Japan, the NHL offered a service with no advertising for a fair price.

I assume making a decent return off a large number of people is of less importance than fleecing true fans.

I used to think the Japanese baseball league was insanely commercial due to it using corporate sponsor names instead of the city name (Hanshin Tigers, Yomiuri Giants, etc..) but in retrospect, the commercialization was only skin deep while the NHL is completely and unapologetically corrupted.

Re:YouTube is testing a more aggressive approach against ad ... by 8note on Friday June 30, 2023 @09:07PM (#36545078)
Local sports is a good option - to see it in person

Lesser leagues are more fun anyways

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:32PM (#36540907)
Stop paying them anything. Get everyone you can to stop paying them anything.

The transphobic fiasco with bud light made it pretty clear that boycotts WORK, if only we had the balls to do them, and maybe endure minuscule """suffering""" to continue them.

Re:YouTube is testing a more aggressive approach against ad ... by teddyh on Friday June 30, 2023 @07:54PM (#36544325)
You can’t. To believe that everything has to have some sort of grass root, personal choice-based solution, is a fallacy¹. You could not boycott your way out of Standard Oil.

1. https://news.ycombinator.com/item?id=36031458

Re:YouTube is testing a more aggressive approach against ad ... by jbm on Friday June 30, 2023 @03:56PM (#36541264)
Actually I cancelled it after a month. I had moved from Tokyo back to Canada and didn't realize how far things had gone.

Your point stands in general.

Re:YouTube is testing a more aggressive approach against ad ... by squaresmile on Friday June 30, 2023 @11:59AM (#36537326)
The ads could be worse: drugs that treat cancer, diabetes in 1 month, supplements that cure Hepatitis and so on. If YouTube can show fast food and gambling ads instead, that would be a nice improvement.

I assume because the ads are in language and region Google don't care as much, there's less priority or resource to filter them out. Maybe they should ask Meta how to do it since FB and Insta ads are way more "reasonable".

Re:YouTube is testing a more aggressive approach against ad ... by mcpackieh on Friday June 30, 2023 @12:33PM (#36537973)
What good are ads for cancer drugs? If I have cancer then I'll go to a doctor who should know the relevant drugs. If I don't trust my doctor, I'll get second opinions from other doctors. If I don't trust any doctor, I'll hit the books and start doing searches of the academic literature. At no point is it rational for me to turn on the television and see what cancer drugs are being advertised on it.
Re:YouTube is testing a more aggressive approach against ad ... by KMag on Friday June 30, 2023 @03:19PM (#36540709)
I believe the GP is saying that in their language, they're getting advertisements for over-the-counter cancer "treatments".

Sure, if everyone is smart, well-educated, rational, and has access to affordable licensed doctors, there isn't much harm in such garbage advertising. However, the problem is that these advertisements are being displayed to people who live in the real world.

Re:YouTube is testing a more aggressive approach against ad ... by joeythedolphin on Friday June 30, 2023 @03:28PM (#36540844)
The Doctors are being privately lobbied behind the scenes. Then the patient comes in with the idea for the drug. A preemptive match is already made in heaven. It's capitalizing and profiteering off medical conditions. What they do to Doctors is probably far worse than their idiotic ads warning you of sudden heart failure, stroke, etc.
Re:YouTube is testing a more aggressive approach against ad ... by joeythedolphin on Friday June 30, 2023 @03:27PM (#36540818)
It's shocking, these days you can even buy a paid service and still be forced to watch ads (Hulu)
Re:YouTube is testing a more aggressive approach against ad ... by sujinge9 on Friday June 30, 2023 @04:16PM (#36541574)
Not sure why it's shocking. In the same space, you pay for cable and still are shown ads. Same for movies at the theater. Though most of the ads are for new shows/movies to encourage recurring usage/payment.
Re:YouTube is testing a more aggressive approach against ad ... by paulcole on Friday June 30, 2023 @10:42PM (#36545846)
Yeah it’s crazy. You’d think that magazines, newspapers, and cable television would’ve thought of this model.
Re:YouTube is testing a more aggressive approach against ad ... by EA-3167 on Friday June 30, 2023 @11:00AM (#36536082)
Some ads also contain(ed) crypto miners and malware in general, in addition to all of what you said. My feeling is that Google should be free to do what they feel they have to, and ad-blockers should feel free to engage in an arms race with them.

The worst that happens is Google drives away a chunk of its user base, opening the door for competition.

Re:YouTube is testing a more aggressive approach against ad ... by howinteresting on Friday June 30, 2023 @11:45AM (#36537064)
Google controls the vast majority of the "user agents" on the internet, and I suspect Manifest v3 has some role to play in this.
Re:YouTube is testing a more aggressive approach against ad ... by marban on Friday June 30, 2023 @11:04AM (#36536176)
Worst thing is even if you pay, they'll throw them at you. Looking at WSJ, FT, NYT,...
Re:YouTube is testing a more aggressive approach against ad ... by renlo on Friday June 30, 2023 @11:07AM (#36536227)
No longer a WSJ/NYT subscriber specifically because of this; why is my subscription money not enough?
Re:YouTube is testing a more aggressive approach against ad ... by dylan604 on Friday June 30, 2023 @11:19AM (#36536525)
Newspapers were never free of ads even with subscripts. Ads subsidized your subscription. $0.25 for a full news paper and $1.50 for the bigger sunday addition is never going to pay for everything on its own (assuming a subscription actually lowered the full rate).

The only thing that I recall that was ever advertised as free from ads with a subscription was premium cable like HBO. Even magazines were full of ads. Hell, certain magazines were bought more for the ads than the content (thinking fashion mags).

Re:YouTube is testing a more aggressive approach against ad ... by hibikir on Friday June 30, 2023 @04:47PM (#36542041)
Back when newspapers involved paper, providing an ad-free experience for people that subscribe would have been extremely expensive: A very large part of a newspaper's footprint was actually setting the paper into pages in a sensible fashion, printing and distribution. Printing an extra copy of the paper that has no ads would have been quite expensive, regardless of advertiser revenue.

Today, it'd be quite simple, as most ad blockers prove every day. I'd argue that today, many small newspaper websites are virtually unreadable without an ad blocker. 2-3 videos playing all at once, plus regular banner ads, while trying to make close buttons invisible. The same number of ads appear in a mobile browser too, leaading to basically no space to read any of the actual content.

Re:YouTube is testing a more aggressive approach against ad ... by dylan604 on Friday June 30, 2023 @04:58PM (#36542186)
I'm not buying your premise. You seem to be implying that the cost of running the paper could have been sustained by subscription only foregoing any ad sales. I'm saying the exact opposite in that even if 100,000 people paid full price for the paper every day, that would not raise enough money to run the paper. This is why it is said subscriptions were subsidized by the ads. To eliminate ads, the subscription price would have to increase significantly beyond what people would accept.

You seem to only be coming from the expense of layout which is just not true. The world has increased in size from only paying attention to the local news with maybe a few specialty sources. Now, you can have access to news from any country at any time. Expecting people to pay for subscriptions to that is not realistic either. So since people are not paying for subscriptions, each company is depending on income for other places which has always been ads. The key difference today for me is that ads can now be malicious beyond their original purpose. Seeing an ad in print or tv or hearing one on the radio was never able to drain you of resources whether that be compute power or something much more nefarious. Because they cannot (or will not) control that, they have lost all sympathy from me about ads.

Re:YouTube is testing a more aggressive approach against ad ... by efields on Friday June 30, 2023 @11:14AM (#36536375)
Because their subscription revenue does not cover their cost of business and/or revenue goals.
Re:YouTube is testing a more aggressive approach against ad ... by pbhjpbhj on Friday June 30, 2023 @11:18AM (#36536471)
They're free to provide a tier that does cover costs and provide profit, why don't they do that?
Re:YouTube is testing a more aggressive approach against ad ... by coldpie on Friday June 30, 2023 @11:29AM (#36536742)
The usual reason is people who are willing to pay to avoid ads are also the most valuable people for advertisers to advertise to. That decreases the value of their advertising business, which means they have to push the subscription prices up even further, which may make the business unviable. Especially because they have to compete with other businesses that will happily copy their content and put ads on it with no paywall.
Re:YouTube is testing a more aggressive approach against ad ... by kenhwang on Friday June 30, 2023 @01:44PM (#36539143)
As someone who has worked with WSJ/NYT/LAT/Tribune on adtech in the past: that completely ad free subscription cost is significantly more expensive than you think.

Partially because those sponsored articles (native ads) pay a lot of money to be there.

Partially because they'd have to build and support a whole other version of the newspaper without ads, and if the subscriber count is low, that engineering/infrastructure cost isn't spread as much.

Those Google display ads do pretty much pay garbage though.

When we ran the numbers, it'd have to be a 3-5x increase in subscription cost to replace advertising completely. None of those newspapers think anyone would be willing to pay those costs.

Re:YouTube is testing a more aggressive approach against ad ... by mock-possum on Friday June 30, 2023 @12:46PM (#36538175)
Because nothing is ever enough. You were already enough of a sucker to pay for one thing, why shouldn’t you be suckered into paying a little more?
Re:YouTube is testing a more aggressive approach against ad ... by RoyGBivCap on Friday June 30, 2023 @02:19PM (#36539718)
I know this isn't exactly the same, but I used to work at an adtech startup and my boss was very savvy in the industry, and right in front of me did some quick napkin math showing that Hulu probably makes about $20 a month off of people in the free tier, and only $13 from their ad-free* subscription.

So by subscribing Hulu makes less money off of you.

The main reason is video ads pay the most, which doesn't apply to papers, but does apply to websites. So what's their excuse now?

*Their "ad-free" tier has ads.

Re:YouTube is testing a more aggressive approach against ad ... by teeray on Friday June 30, 2023 @08:26PM (#36544653)
Because if you have the disposable income to pay to block ads, your attention is absolutely tantalizing to an advertiser.
Re:YouTube is testing a more aggressive approach against ad ... by kervantas on Friday June 30, 2023 @11:49AM (#36537135)
The Economist does this too. It's infuriating to see ads in the app when I pay for a yearly subscription.
Re:YouTube is testing a more aggressive approach against ad ... by asdff on Friday June 30, 2023 @02:09PM (#36539563)
Whats even worse are the newsletters from news organizations imo. There's no ublock origin for Apple Mail content viewers. I either lose content like imagery or I have to go all in and load all their remote content, tracking pixels, the works. The ads will be for things like "pills the doctor doesn't want you to know about" and other phishy sounding stuff.
Re:YouTube is testing a more aggressive approach against ad ... by mihaaly on Friday June 30, 2023 @06:17PM (#36543208)
Exactly!

I was a subscriber more than 10 years ago but gave up when they started to have pushy, navigation blocking ads. It was like being unable to turn page before some time passed on the ad. How hostile is that?! Very! Analogy: you see an ad in the street and you are not allowed to walk on for some period of time, forced to stay at the ad. I requested ad free subscription for elevated price or promising cancellation, it became a cancellation.

I still buy the paper format occasionally, I love their articles - it is also easy jumping over ads in the physical format -, but I will not subscribe for paper version due to the amount of paper used and my trust in their electronic version is gone. I did not try their app since (and my tablet use sinked too, I might need much more push now to give a second try).

Re:YouTube is testing a more aggressive approach against ad ... by kervantas on Saturday July 01, 2023 @05:11AM (#36548240)
> I requested ad free subscription for elevated price or promising cancellation, it became a cancellation.

I listen to the audio edition nowadays, that has no ads. Also, I haven't found any good alternatives to it. The weekly issues and the regional columns are a very convenient format for me to consume the news.

Re:YouTube is testing a more aggressive approach against ad ... by js2 on Friday June 30, 2023 @01:24PM (#36538797)
Does the clothing you wear sport a logo? That's an advertisement, right?

Does your computer have an Intel Inside sticker on it? An Apple maybe? Perhaps it's emblazoned with Lenovo.

How about the car you drive? Does it not proudly display the manufacturer's logo? Did you ask the dealer to remove their stickers and plate surround?

As I look around my house, all I see are ads! For things I paid for!

Re:YouTube is testing a more aggressive approach against ad ... by evandale on Friday June 30, 2023 @01:39PM (#36539056)
> Does the clothing you wear sport a logo?

Yeah but it's not against their TOS to buy the clothes and cut the logo out.

> Does your computer have an Intel Inside sticker on it?

Yeah but it's not against their TOS buy an Intel processor and take the sticker off.

> An Apple maybe?

Yeah but it's not against their TOS to buy an Apple laptop and put a sticker with a 4 pane window on top of the Apple sticker.

> Perhaps it's emblazoned with Lenovo.

Perhaps it is, but it's not against their TOS to put an IBM sticker over the Lenovo sticker.

> How about the car you drive? Does it not proudly display the manufacturer's logo? Did you ask the dealer to remove their stickers and plate surround?

Yeah but it's not against the TOS to..

Hopefully the point is clear.

Re:YouTube is testing a more aggressive approach against ad ... by js2 on Friday June 30, 2023 @01:57PM (#36539368)
I was being cheeky and besides, the person I was replying to didn't mention Terms of Service. So this is a new argument. But it's not against the TOS to block ads on WSJ, FT, or NYT either. Here's NYT:

https://help.nytimes.com/hc/en-us/articles/115014893428

I didn't check the others.

Re:YouTube is testing a more aggressive approach against ad ... by evandale on Friday June 30, 2023 @03:03PM (#36540438)
Why are you being cheeky and muddying the waters in a serious discussion?

We're discussing more than if the WSJ, FT, and NYT allows ad blockers or not. We're discussing how stupid it is that a service shows ads in the first place for premium service people pay for. WSJ and NYT are only two examples.

We're discussing how there's precedent to pay for a service and still see ads and how it wouldn't be a shock if Google pulled the same stunt.

We're discussing concepts and ideas, not specific companies and their policies.

Furthermore, the link you provided has a section "4. PROHIBITED USE OF THE SERVICES" which is an overly broad section that reads exactly like Google's TOS and could be interpreted as banning ad blockers if NYT wanted to say that's its purpose.

Re:YouTube is testing a more aggressive approach against ad ... by 0xffff2 on Friday June 30, 2023 @02:47PM (#36540195)
No, no and yes but also yes for me. I won't say it's particularly common, but there are absolutely some of us out there that will go out of our way to be a free walking billboard. For me personally, a manufacturer identifying their product is fine but anything else I will aggressively squash (e.g. My car manufacturer's logo is fine, but I absolutely make the dealer remove anything they've added with their name/logo on it for every car I buy).
Re:YouTube is testing a more aggressive approach against ad ... by aendruk on Friday June 30, 2023 @02:57PM (#36540337)
If left uncontested, yes, yes, yes, and yes. All of those are ads, offensively and intolerably on things I paid for.

I don’t understand how everyone else seems to be okay with this norm. I dyed the advertisement on my rain jacket black to make it invisible. I disassembled my phone dock and ripped out the glowing advertisement. I sought out a foil-backed sticker to fully block the illuminated advertisement on the lid of my laptop. I ordered custom printed stickers to cover the advertisement on the frame of my bicycle. I ripped out the advertisements embroidered onto my shoes.

As I look around my house, I see sanctuary from our dystopia.

Re:YouTube is testing a more aggressive approach against ad ... by Given_47 on Friday June 30, 2023 @03:30PM (#36540864)
Slightly expanding on my previous comment, the only “individual billboard” logos that would seem justifiable in principle would b certain foss projects since the overall community benefits from greater awareness. With anything else, the increased brand awareness only serves to further enrich that company.

Is at least my quick assessment. Interested in your thoughts

Re:YouTube is testing a more aggressive approach against ad ... by aendruk on Friday June 30, 2023 @03:50PM (#36541163)
Agreed, there’s a distinction between absentmindedly promoting commercial schemes and deliberately promoting causes that you think are worthwhile. I’m certainly not without agenda and several of the commercial ads I’ve covered are replaced by designs with socio-political purpose.
Re:YouTube is testing a more aggressive approach against ad ... by Given_47 on Friday June 30, 2023 @05:33PM (#36542622)
Good to make that distinction of intentionality (tho the people buying a good solely to purport “status” is a whole different topic lol)
Re:YouTube is testing a more aggressive approach against ad ... by Given_47 on Friday June 30, 2023 @03:20PM (#36540716)
Now I’m thinking about a world where the architect’s name/logo is massively and obnoxiously engraved on the front of everyone’s home.

Anyway rlly enjoy your comment you’ve given me some great inspiration

Re:YouTube is testing a more aggressive approach against ad ... by HWR_14 on Friday June 30, 2023 @05:48PM (#36542834)
I've seen brass plaques set in the concrete advertising for driveway companies.
Re:YouTube is testing a more aggressive approach against ad ... by Given_47 on Friday June 30, 2023 @03:09PM (#36540540)
Specifically that car point struck me the other day when I was walking on the street and took in how blatantly car manufacturer logos are plastered about. The subconscious brand awareness is a hell of a thing
Re:YouTube is testing a more aggressive approach against ad ... by 8note on Friday June 30, 2023 @09:15PM (#36545160)
I sure wouldnt be caught dead in a shirt that says Nike on it.

I buy things with the least amount of logos and adverts as possible.

Unless I explicitly choose something with a logo, it's gonna be plain, or even a pretend logo, advertising nothing

Re:YouTube is testing a more aggressive approach against ad ... by oofnik on Friday June 30, 2023 @11:26AM (#36536665)
What you have to understand about the contemporary media industry is that their primary business objective is to sell advertisements. Your attention is the product now; the more of it they can sell to advertisers, the more profitable the business becomes. It's much easier to present positive quarterly earnings reports by selling eyeballs and clicks than it is selling pretty much anything else. In the before times, when media companies were primarily in the business of selling content for a monthly or yearly subscription fee, this was much less of an issue.

You can't block access to their most profitable raw material and expect them to just sit and take it.

Re:YouTube is testing a more aggressive approach against ad ... by Applejinx on Friday June 30, 2023 @12:42PM (#36538111)
Content is also advertisement. They benefit just as well from platform-specific content that, statistically, puts ads in front of a lot of people, and more relevantly, creates a market for people to pay YouTube to place their content in front of people.

I'm far from convinced this isn't relevant to YouTube history with controversial content. I think somebody is paying to do that, covertly or overtly. Sort of payola? I think there are ways to pay off YouTube to promote your content.

Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @02:33PM (#36539948)
Heck, content is also advertisement in the sense that the show/film you're watching is an advertisement for all the related merchandise that will be on store shelves the same day as the media is published :) I wonder how many $millions Baby Yoda has brought in for Disney?
Re:YouTube is testing a more aggressive approach against ad ... by ignoramous on Sunday July 02, 2023 @06:15AM (#36560065)
Those who create content are in the business of selling ads, not creating content. Content is a distribution medium for ads.

The publishers are also in the business of selling ads, not aiding creators.

http://paulgraham.com/publishing.html

Re:YouTube is testing a more aggressive approach against ad ... by mihaaly on Friday June 30, 2023 @06:26PM (#36543337)
Well, content providers provide less consumable content now (while the raw amount explodes), that is for sure, we see it, we experience it. The result? We do not try consuming content since we see there is much less, but with much more garbage and adverse consequences.

We - wife, me, and some I know - cancels providers as they are not serving the consumer, and we feel that. Let them sell their service to ad companies then, when less and less consumers go to their site, good luck with that in the long run. They lost one customer for sure, and looking at the mood here there may be more, or will be more if they carry on like this.

Re:YouTube is testing a more aggressive approach against ad ... by dylan604 on Friday June 30, 2023 @11:25AM (#36536631)
>No, adblockers became popular because ads kept getting more loud (both visually and audibly),

Too bad the FCC's CALM act can't be applied to the internet as well: "The CALM Act applies only to commercials aired on television—it does not apply to radio commercials or commercials aired on the internet or via streaming services."

https://www.fcc.gov/enforcement/areas/sound-volume-commercia...

Re:YouTube is testing a more aggressive approach against ad ... by HWR_14 on Friday June 30, 2023 @05:50PM (#36542855)
The FCC cannot regulate internet communications, by law. That's not the proper agency. Maybe the FTC or maybe a new federal law.
Re:YouTube is testing a more aggressive approach against ad ... by dylan604 on Friday June 30, 2023 @06:15PM (#36543194)
Like I said, it's too bad. Doesn't matter the hows and whys of the fact.
Re:YouTube is testing a more aggressive approach against ad ... by traveler01 on Friday June 30, 2023 @10:59AM (#36536067)
Its a vicious cycle. The more adblocking people do the worse that ads get since they need to be more agressive to make more money to make for the people who use AdBlock.
Re:YouTube is testing a more aggressive approach against ad ... by kergonath on Friday June 30, 2023 @11:13AM (#36536352)
“You made me do it” is a standard gaslighting technique, common in abusive relationships. If they want compliance, they just have to be nice. A sequence of 3 ads, some of them uninterruptible, before a 10-minutes video, plus breaks in the middle is not being nice, particularly as they jump up the volume to painful levels every time.

No amount of content justifies subjecting ourselves to this brain washing. And I’m not even talking about malware in ads (not on YouTube, but since you mention Adblock…)

Re:YouTube is testing a more aggressive approach against ad ... by barrkel on Friday June 30, 2023 @11:20AM (#36536542)
Part of it is justifying the ad load by comparison with American broadcast TV (up to 18 minutes of every hour), while not recognizing that that level of ad load is not well known in Europe, for one thing.
Re:YouTube is testing a more aggressive approach against ad ... by paulddraper on Friday June 30, 2023 @02:52PM (#36540279)
> “You made me do it” is a standard gaslighting technique

Is the comment wrong? Or is it right?

Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:40PM (#36541009)
It's wrong. In a magical world with zero ad blocking, advertising is still multiple different players all competing with each other who will jump at ramping up effectiveness no matter how damaging it could be. It's a competition for a limited resource and there's a ratchet effect.
Re:YouTube is testing a more aggressive approach against ad ... by timmg on Friday June 30, 2023 @05:15PM (#36542396)
> "You made me do it” is a standard gaslighting technique, common in abusive relationships....

Amusingly, when I first started reading this I thought you were referring to all the comments justifying using ad blockers for the various reasons.

Funny that things like this go both ways...

Re:YouTube is testing a more aggressive approach against ad ... by kergonath on Friday June 30, 2023 @07:48PM (#36544252)
That’s a false equivalence, actual power is only on one side. I was personally affected by this; I used to watch YouTube regularly until their ever more obnoxious ads put me off for a couple of years. So yeah, my behaviour is the consequence of their abusive behaviour over the years. I did not start this and I am not trying to shame them into compliance.

Now I watch without ads, so sue me. I’d grant them the moral high ground the day they stop tracking me across the internet and put a reasonable amount of ads time before their videos (interrupting a video is a deal breaker, I cannot believe that so many years after TiVo some companies still think it’s a good idea). They want to play whack-a-mole, that’s their right. But then it is my right to control what’s running on my computer. In the end, if they persist to treat me as a nuisance even though I used to be a model consumer before their hostile behaviour put me off, then they’ll lose me for good and I’ll just send some money Nebula’s way. At least they seem to respect their users.

Re:YouTube is testing a more aggressive approach against ad ... by pixelpoet on Friday June 30, 2023 @11:08AM (#36536246)
"Need to" is doing a lot of work here; do they really need to, or are they just hungry for countless more low-tax billions (i.e. want to)?
Re:YouTube is testing a more aggressive approach against ad ... by nprateem on Friday June 30, 2023 @11:24AM (#36536606)
This doesn't make sense. If I've blocked ads I won't see them regardless how obnoxious you make them.
Re:YouTube is testing a more aggressive approach against ad ... by pengaru on Friday June 30, 2023 @11:35AM (#36536878)
Adblocker use is not responsible for Google's need to constantly impress its shareholders every quarter.

Don't forget YouTube used to let you skip all ads, it wasn't even that long ago.

None of this is the result of blockers. It's the result of Alphabet needing to earn more money and becoming increasingly desperate to snatch up every little bit left on the table.

On the plus side, this is only making it easier to compete with them. They're increasingly turning YouTube into what broadcast television has become; a raging dumpster fire of advertising and propaganda.

Re:YouTube is testing a more aggressive approach against ad ... by haburka on Friday June 30, 2023 @11:30AM (#36536765)
I don’t understand why this is top comment. Ads on youtube are skippable after a few seconds and you can pay to not watch them. It’s weird to conflate that with some adspam website, which may have a ton of flashy ads and a video.

However, more importantly, there’s no such thing as a free lunch. Ads enable content creators to get paid. Frankly, youtube barely eeks out a profit. When you block ads instead of paying to remove them, you’re making it harder for Youtube to justify its existence.

Personally, I think it’s fine to block ads if you’re actually quite poor or if it makes the web unusable. But if you’re just doing it because “web advertisers deserve it” or some other kind of hare brained rationalization, then you should reconsider your position. It’s not rebellious or brave to use an adblocker when there are affordable paid ad free experiences, it’s simply theft.

Re:YouTube is testing a more aggressive approach against ad ... by kurthr on Friday June 30, 2023 @11:36AM (#36536890)
I'm not sure how variable this is, but I've definitely experienced unwatchable levels of ads (mostly on mobile/Android). Having an ad before you even know if the content has interest is already a challenge (eg a how to video), and most that I see are in the 5-15sec range before watching and every 5-10min after that.

However, I have had a dual 30sec ad before starting a video that repeated every 2min on something I actually wanted to watch, but quickly stopped, because it was "unwatchable". I consider that level to be at about 10% of watch time (regular TV is about 25% 8/30 min in larger blocks).

Re:YouTube is testing a more aggressive approach against ad ... by Applejinx on Friday June 30, 2023 @12:45PM (#36538150)
This came out on an Android website. I wonder how much of it is mobile-related.
Re:YouTube is testing a more aggressive approach against ad ... by highwind on Friday June 30, 2023 @11:36AM (#36536886)
I block ads by default and turn it on for the sites that I want to support. Main reason for blocking by default is privacy. I don't want super targeted ad. If I'm on a particular site consuming particular content, that should be sufficient context for choosing what ad to show me. Do not follow me around all over the internet trying to sell me on stuff.
Re:YouTube is testing a more aggressive approach against ad ... by jamesnorden on Saturday July 01, 2023 @05:39AM (#36548380)
>it’s simply theft

Me watching a video of a creator I don't like 50 times without ads so he loses money with every view, that's how it works right?

Re:YouTube is testing a more aggressive approach against ad ... by kjs3 on Friday June 30, 2023 @11:51AM (#36537191)
On this point, I realized recently is that at one time, auto-plying audio or video on a web site would have been a cause for torches and pitchforks. It was one of the most asshole things a site could do. Now a significant fraction of the websites I hit (esp anything 'news') immediately pop up an unrequested live video window with full audio, and even if I close it, as soon as you scroll over any media on the site, it auto-plays, and when you scroll past, the window pops back up playing video.

When did this become ok? Telling them to get off my lawn hasn't worked.

Re:YouTube is testing a more aggressive approach against ad ... by antisthenes on Friday June 30, 2023 @12:03PM (#36537422)
I started blocking ads personally when I saw the double-click ads.

You guys will know what I'm talking about - random words in text, underlined twice, which if you hover over, will get an obnoxious ad.

Google bought them not long after:

https://www.nytimes.com/2007/04/14/technology/14DoubleClick....

Ads have been obnoxious for at least 15 years already.

Re:YouTube is testing a more aggressive approach against ad ... by hendersoon on Friday June 30, 2023 @01:17PM (#36538695)
Much longer than that! The first really user-hostile move was pop-up ads, then pop-UNDER ads, which were just offensively intrusive, so bad that all the browsers stopped them. Then the advertising industry started to innovate, and it became necessary to block everything. I've been blocking ads since the late 90s.

Once they lose you, once you get so pissed off that you go to the trouble to install and configure an adblocker, they NEVER get you back.

They do not understand this, and so they'll simply push more people to adblockers. Maybe Chrome's manifest v3 won't suffice, so people will move to Firefox or Brave to do it. Either way, Google loses.

Re:YouTube is testing a more aggressive approach against ad ... by crazygringo on Friday June 30, 2023 @12:10PM (#36537560)
That totally applies to ads on things like news websites.

But not on YouTube. They're just commercials like you've been watching on TV for decades, except you're able to skip a lot of them after 5 seconds, and sometimes you get 15-second spots, and occasionally a 30-second spot.

TV in the US usually has 8 minutes of commercials against 22 minutes of content in a standard 30-minute block. If you skip ads when given the option, my experience with YouTube is more like 1-3 minutes of commercials against 22 minutes of content (usually about 10-30 seconds of ads every 5 minutes or so).

So in this particular case with YouTube, "taking miles when given an inch" doesn't seem to apply at all.

Re:YouTube is testing a more aggressive approach against ad ... by kitsunesoba on Friday June 30, 2023 @12:36PM (#36538030)
YouTube has gotten progressively worse with its ads over time, though. They're slowly turning up the heat to eventually boil the frog. Without opposition, YouTube ads will eventually be as bad as TV ads have become.

On that note, I haven't watched network TV in over a decade because to the ads. None of the content on offer on cable and satellite TV is worth the asking price of both a subscription fees and ads, especially when most of it can be found in other legitimate sources, usually in higher quality.

Re:YouTube is testing a more aggressive approach against ad ... by crazygringo on Friday June 30, 2023 @01:13PM (#36538635)
> YouTube ads will eventually be as bad as TV ads have become.

There's no evidence of that though. Users will easily close a tab because the preroll ad is too long, because there are plenty of other immediate things on the internet. In a way that TV viewers had no choice, because the other channels are just as bad.

Yes, YouTube ads have been getting longer. But YouTube has also been extremely conservative in that direction, as they know they're walking a fine line. The idea that ads will get as bad as broadcast TV seems exceedingly unlikely.

Re:YouTube is testing a more aggressive approach against ad ... by jowdones on Friday June 30, 2023 @04:22PM (#36541680)
I have YouTube premium but sometimes I can't login to my Google account and have to use plain, ad-infested version of YouTube and it's really unusable.

I swear that listening to a 3 minutes content I am played at least 6 ads of at least 20 non-skippable seconds and in volleys of 2 or sometimes even 3 ads one after another.

It's not "getting terrible", they're already way past that.

Re:YouTube is testing a more aggressive approach against ad ... by crazygringo on Friday June 30, 2023 @04:50PM (#36542075)
What country are you in?

I've watched YouTube for years and years and I've never in my life encountered more than 2 ads in a row. I've never encountered an unskippable ad longer than 15 seconds, and every ad that is skippable is skippable after just 5 seconds. And while ads are often included at the start, once they've played I've never seen ads get inserted before the 3-minute mark -- they're usually around minute 4 or 5.

(It's true that after a 3-minute video finishes playing they've started playing another set of ads, but you can just hit pause and navigate to your next video. You never need to watch them.)

I've never encountered anything even remotely close to 2 minutes of ads to watch 3 minutes of content as you're describing. It's usually 10 or 15 seconds total. But I'm in the US, maybe there are countries where it's different?

I'm particularly curious if there are objective stats around this. It's crazy to me that our experiences could be so completely opposite.

Re:YouTube is testing a more aggressive approach against ad ... by saeirtkawierjt on Friday June 30, 2023 @12:12PM (#36537583)
I've had adblockers installed for decades. I'm always amazed at how bad the internet is without them when occasionally I view a website on my phone. When there's one completely unrelated video ad playing, and then a second also unrelated video ad pops up on top of the first, I wonder if the first advertiser knows or cares that their ad is being covered by another ad. And then I have two or more audio streams playing simultaneously, so I can't understand any of them ... and I regret working in tech.
Re:YouTube is testing a more aggressive approach against ad ... by worksonmine on Friday June 30, 2023 @03:03PM (#36540442)
You can use uBlock Origin (and a few other addons) on Firefox for Android.
Re:YouTube is testing a more aggressive approach against ad ... by gsatic on Friday June 30, 2023 @12:25PM (#36537841)
TV/Cable/Radio ads are regulated I think. You can't play more than some N minutes of Ads per hour of content.

But the fucking Internet ad world there doesn't seem any upper limit to how much of someone's time you can waste.

Re:YouTube is testing a more aggressive approach against ad ... by badtension on Friday June 30, 2023 @12:35PM (#36538004)
I listen to some podcasts to sleep and it is infuriating to get even 12-45 (!) min long ads! I wouldn't be that upset with 5-10s ads every 10 minutes (as long as the volume level doesn't kill me) but half a freaking hour? What the hell is this?

If there was a company with clear community intentions and sound morals, yeah I would consider paying for it and support the creators. But YT that treats me like trash with their dark patterns and algorithms showing me stuff to hijack my brain instead of stuff I am looking for? No way in hell.

Re:YouTube is testing a more aggressive approach against ad ... by crummy on Friday June 30, 2023 @03:12PM (#36540590)
That's crazy. What podcast was this that had 45min long ads?
Re:YouTube is testing a more aggressive approach against ad ... by badtension on Friday June 30, 2023 @05:38PM (#36542688)
Don't remember since I browse random stuff that don't absorb me too much as I fall asleep. The only thing I remember is it was a religion related crap... seriously. Like a protestant sermon or something.
Re:YouTube is testing a more aggressive approach against ad ... by ProllyInfamous on Saturday July 01, 2023 @10:12AM (#36550328)
I have seen ads that are OVER ONE HOUR LONG, often on long-form interviews. Am I really the demographic that "they"re trying to sell me late-night-infomercial bullshit?!? ...I guess so.
Re:YouTube is testing a more aggressive approach against ad ... by mysterydip on Friday June 30, 2023 @07:08PM (#36543804)
Some of the kids youtubers have 3min long ads, multiple times, in a 20 min video.
Re:YouTube is testing a more aggressive approach against ad ... by badtension on Friday June 30, 2023 @09:08PM (#36545092)
This is much worse than TV, if you had told me that 10 years ago I would have laughed.
Re:YouTube is testing a more aggressive approach against ad ... by pimanrules on Friday June 30, 2023 @12:43PM (#36538130)
This annoyed me particularly because I pay for YouTube premium... but I can't sign into my Google account on my work computer. So if they block ad blockers, paying for YouTube isn't even enough to get rid of the ads for me.
Re:YouTube is testing a more aggressive approach against ad ... by figassis on Friday June 30, 2023 @12:54PM (#36538318)
Interestingly premium is not available in my country, so my choice is ads or no youtube. I pick the latter.
Re:YouTube is testing a more aggressive approach against ad ... by metiscus on Friday June 30, 2023 @01:06PM (#36538524)
There is a saying that goes something like this: It is difficult to get a man to understand something that his paycheck depends on his not understanding.
Re:YouTube is testing a more aggressive approach against ad ... by stcroixx on Friday June 30, 2023 @01:18PM (#36538712)
Not why I block ads. I simply hate them in any form.
Re:YouTube is testing a more aggressive approach against ad ... by tjpnz on Friday June 30, 2023 @01:38PM (#36539047)
Ads also constitute a security and privacy threat. They're also an attack vector for phishing schemes - even on Google search. Why would I want to expose myself or anyone using my home network to that?
Re:YouTube is testing a more aggressive approach against ad ... by ianbutler on Friday June 30, 2023 @01:42PM (#36539111)
I recently unblocked ads on a website that I use semi frequently in an effort to contribute to them as they had crossed my threshold for something I feel I should pay for. The page erupted into animation and sound. I immediately turned my blocker back on. Sorry website, you're quite useful but I won't subject myself to that.
Re:YouTube is testing a more aggressive approach against ad ... by asdff on Friday June 30, 2023 @02:11PM (#36539591)
It would be one thing if it was just a little couple kb image banner ad but this stuff is just abusive to your local resources. Taking the moral high ground and unblocking ads like some HN users seem to do basically says "I will tolerate an underperformant computer and diminished battery life for the rest of this devices shortened lifespan, and contribute to the ewaste crisis ever sooner"
Re:YouTube is testing a more aggressive approach against ad ... by paulcole on Friday June 30, 2023 @10:45PM (#36545859)
> It would be one thing if it was just a little couple kb image banner

I guarantee that if all ads were just a little couple kb image banner then the majority of the anti-ad people would decide that this was unacceptable to them for some new reason — or they’d rely on their stance that all advertising is immoral (see elsewhere in these comments for many examples of this).

Re:YouTube is testing a more aggressive approach against ad ... by 7952 on Saturday July 01, 2023 @07:19AM (#36548922)
My local newspaper is just unusable without a blocker. Multiple megabytes of ads and dozens of trackers all trying to load in a random sequence. You start reading a story and the site just loads something and moves the text.
Re:YouTube is testing a more aggressive approach against ad ... by city41 on Saturday July 01, 2023 @09:22AM (#36549831)
My only ad blocker is the pi hole. So whenever I am away from home, I am always shocked and amazed at how bad ads have gotten. On many sites I feel like an archaeologist digging through layers of ads to find the one tiny morsel of actual content.
Re:YouTube is testing a more aggressive approach against ad ... by savanaly on Friday June 30, 2023 @01:48PM (#36539215)
>Web advertisers seem like a classic case of taking miles when given an inch.

I think there's a distinction between that and the tragedy of the commons. Advertisers face a game theory scenario where they can increase the obnoxiousness of their individual ad, which will enrich themselves, but it hurts the industry as a whole because users are marginally more likely to figure out a way to block ads altogether after seeing an obnoxious ad.

But it is only fitting since advertising is an arms race regardless of the nature of online advertising or the ability to be obnoxious. All companies would be better off if they collectively decreased their marketing budgets, but that would require coordination and a way to guarantee no one defects.

Re:YouTube is testing a more aggressive approach against ad ... by makestuff on Friday June 30, 2023 @01:55PM (#36539343)
I pay for YT premium because the ads were getting ridiculous (I think this is partly their goal to push people to premium subscriptions) and I want to support the creators. However, now every video has a damn host read ad embedded in it. I find it incredibly frustrating that my $15/mo isn't enough. I watch on my TV mainly so I can't use one of those plugins that skips host read ads. I just manually skip them. Maybe that makes me an asshole and anti-creator, but I already pay for premium and its getting ridiculous when a 10-15 minute video as a 60 second host read ad in the middle of it.
Re:YouTube is testing a more aggressive approach against ad ... by kitsunesoba on Friday June 30, 2023 @01:59PM (#36539403)
My first inclination is that embedded ads happen because individual creators are having difficulty wrestling the algorithm to funnel enough views and subscribers their way and because not enough of the Premium subscription fee goes to creators.

This isn't always true as there are a few giants that do embedded ads too, but most of the sponsor reads I see on YouTube are from smaller or more niche channels.

Re:YouTube is testing a more aggressive approach against ad ... by AmericanChopper on Saturday July 01, 2023 @05:43AM (#36548405)
I’ve gotten the impression that for some creators, part of the reason is how easy it is to be demonetised on YouTube. The monetisation filter has become sensitive and puritanical that people even self-censor confronting words now, like “murder”, or “rape”, or “suicide”… I don’t know what TV news or current events shows are like today, but from what I remember watching when I was younger, I doubt any of that would be monetisable on YouTube today.
Re:YouTube is testing a more aggressive approach against ad ... by hippich on Friday June 30, 2023 @03:26PM (#36540804)
See if you can install https://github.com/yuliskov/SmartTubeNext - it has sponsorblock in it
Re:YouTube is testing a more aggressive approach against ad ... by belthesar on Friday June 30, 2023 @06:04PM (#36543045)
In general, I don't mind sponsor reads in a video for a couple reasons:

1. They're produced much more mindfully in context of the video your watching. At their most basic, they're a small ad read at the beginning of a video, at their best, they're a much more likely to be relevant to me (the consumer) ad that doesn't cause me to lose focus on the video's original context. When a YouTube ad plays on my iPad while I'm listening to something during my daily shower, I don't really fear that a sponsor read is going to cause me to lose focus on the topic, largely because the automated ad inserter isn't going to accidentally cut out a second or two before a natural break, or even worse, in the middle of a sentence.

2. I know the proceeds of the ad are going directly to the creator, instead of to a machine that does ads in a way that myself, and a slough of psychologists, believe is damaging to a human.

I would much rather pay for YT Premium, or other services for ad free content viewing, however a lack of job security has lead me to sock away that and other funds that would go to paying for content like this to my rainy day fund. If it were a binary choice of pay for YT or not right now, I wouldn't, and I'd miss out on some fun, informative, and entertaining content, but in a way, I wish that was the case. It'd come with some awful consequences for an entire ecosystem of content creators, but ultimately that's the consequences of pedaling tech drugs, and that's a whole different conversation.

Re:YouTube is testing a more aggressive approach against ad ... by teeray on Friday June 30, 2023 @08:23PM (#36544620)
I don’t find live-read ads nearly as offensive. They at least have some personal touch to them and they often vary each time (they are live, after all). I tend to listen to those in podcasts when they are truly one-off live reads (TWiT has historically done pretty well at this, for example).

What are terrible are the tone-deaf pre-packed injected ads that blare out of your speakers into your skull.

Re:YouTube is testing a more aggressive approach against ad ... by paulryanrogers on Saturday July 01, 2023 @10:24AM (#36550445)
> I tend to listen to those in podcasts when they are truly one-off live reads (TWiT has historically done pretty well at this, for example)

TWiT uses pre-recorded ads pretty often, and has admitted to trying AI-read ads which mimic the host. I prefer either to the meandering before and after banter that bookends the off-the-cuff ad reads. Thankfully it appears their paid Club TWiT excludes both ads and annoying wind up / wind down around them.

(Full disclosure, I work for a company that facilitates ad-free podcast offerings)

Re:YouTube is testing a more aggressive approach against ad ... by sheepybloke on Monday July 03, 2023 @12:32PM (#36575322)
100%. A couple of the podcasts I'm listening to are moving more towards pre-packed ads and they are horrible. I think what advertisers don't realize is how much more the live ads are worth. I'm much more likely to listen through the hosts riff while doing an ad read vs someone who sounds like they are talking through a forced smile.
Re:YouTube is testing a more aggressive approach against ad ... by sheepybloke on Monday July 03, 2023 @12:35PM (#36575346)
That's partially why I don't want to pay for YT Premium right now... The ads are getting really bad, always being placed at the worst moment of a video, and I don't want to reward YT for destroying my user experience. They made their product worse, just to force me to pay $15/mo because I'd get so frustrated with how bad it has gotten.
Re:YouTube is testing a more aggressive approach against ad ... by matteoraso on Friday June 30, 2023 @02:12PM (#36539614)
Don't forget how bloated they are. On some websites, I can halve the amount of RAM used with an adblocker.
Re:YouTube is testing a more aggressive approach against ad ... by paulddraper on Friday June 30, 2023 @02:50PM (#36540237)
> Web advertisers seem like a classic case of taking miles when given an inch.

It's a classic case of tragedy of the commons.

Your gutter ads don't convert as well and they are blocked just as readily as the loud ones.

Re:YouTube is testing a more aggressive approach against ad ... by ck2 on Friday June 30, 2023 @03:18PM (#36540692)
How long do you figure until youtube premium also starts showing ads, just promising fewer than the free edition?

Because other services have done that model change too.

Another possibility is google could kill gmail accounts from youtube ad blockers someday, who is going to stop them?

Re:YouTube is testing a more aggressive approach against ad ... by rightbyte on Friday June 30, 2023 @03:34PM (#36540923)
Were you there, when pop-ups were a thing? Like, you opened a site, and there was this new window loaded? Ads has not got that much more obnoxious. For real.

It is mainly that the internets have become 'real life' instead of some hidden away tech thing for us. We can't be deprived alone anymore without society falling down in pieces around us ...

Re:YouTube is testing a more aggressive approach against ad ... by fasthands9 on Friday June 30, 2023 @04:04PM (#36541408)
I feel like the services are well aware of the why but ultimately a video ad is probably worth 50x what a link on the side is.

On mainstream sites ads are almost always not that obnoxious imo. Pop-up ads used to be the standard.

Re:YouTube is testing a more aggressive approach against ad ... by binkHN on Friday June 30, 2023 @04:18PM (#36541610)
> This doesn't really affect me since I subscribe to premium...

I'm subscribed as well, but it's becoming less valuable as more and more content creators run sponsored ads in their videos and these play regardless of your subscription status.

Re:YouTube is testing a more aggressive approach against ad ... by vonwoodson on Friday June 30, 2023 @04:29PM (#36541775)
Don't forget that we block ads for privacy, too.
Re:YouTube is testing a more aggressive approach against ad ... by Dalewyn on Friday June 30, 2023 @04:43PM (#36541975)
While annoyance certainly plays a role, it's not the primary reason why I block ads.

No, I block ads because they are fucking malicious and dangerous. As far as I'm concerned, an ad in this day and age is literally malware. I am not going to even try and tolerate that bullshit. Adblockers are an anti-virus measure.

Ads are malvertisements and deserve to be blocked with the fury of a thousand suns.

Re:YouTube is testing a more aggressive approach against ad ... by hedora on Friday June 30, 2023 @05:02PM (#36542231)
People also block ads because they are worried about privacy and profiling.

I can’t pay google to stop profiling me, so there’s no way I’m paying for youtube premium.

[edit: honestly, the new three strikes for ad blockers policy looks like a usability improvement to me. It makes sure I don’t watch more than three videos without clearing cookies]

Re:YouTube is testing a more aggressive approach against ad ... by Macha on Friday June 30, 2023 @05:03PM (#36542237)
> This doesn't really affect me since I subscribe to premium, but something that a lot of ad-based services don't seem to grasp is why people block ads.

As many services like Hulu, cable TV or even just premium hardware have shown, paying for a service doesn't mean a company will never succumb to the perceived revenue opportunity of showing ads to paying subscribers too. I also pay for premium, but it's very much a case of "Doesn't affect me.. yet"

Re:YouTube is testing a more aggressive approach against ad ... by giantrobot on Friday June 30, 2023 @05:09PM (#36542318)
> Web advertisers seem like a classic case of taking miles when given an inch.

Besides the sensory assault "ads" are also running arbitrary code in your browser and trying to track you individually across websites. I find it absurd when an ad block detector says something like "please support us". It's really "please support us...by letting AdTech track everything you do without informed consent and resell all of that information to innumerable downstream buyers also without consent by the way watch this blaring ad for something entirely unrelated to the topic of this webpage".

To make things even worse AdTech networks have ended up to be major malware vectors because they do effectively zero filtering or curation of uploaded content.

In principal I don't mind advertisements. Someone has a thing for sale they want to show me is for sale. It's not a big deal. I never really had issues with print advertisements, even a full page ad wasn't intrusive on my life and I could just turn the page if I was uninterested. But modern web "advertising" is just the worst fucking thing. The only sane option is to block it because it is so invasive and intrusive.

Re:YouTube is testing a more aggressive approach against ad ... by Dwedit on Friday June 30, 2023 @05:27PM (#36542568)
> Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames

There were programs way back then that acted as a proxy server that would remove image tags that matched the size used by banner ads. See WebWasher or Proxomitron.

Re:YouTube is testing a more aggressive approach against ad ... by HWR_14 on Friday June 30, 2023 @05:45PM (#36542789)
> Proxomitron

I haven't heard that name in a long time. Is that how it worked, by image size? I thought it was URL pattern matching.

Re:YouTube is testing a more aggressive approach against ad ... by godelski on Friday June 30, 2023 @05:32PM (#36542610)
We can also look at pirating as another reasoning.

Music pirating happened because it was simply impossible to get a lot of music you wanted to. Then when you could find it, you'd pay a large amount. Maybe not even knowing if you liked the work. Napster and Limewire come in because they let you get whatever and even one song at a time. Music industry comes in with DRM and makes it harder to rip CDs, but the mouse always wins. Apple Music, Pandora, and Spotify killed a lot of music pirating because they offered most of the advantages that pirating had: access and portability. It made things easy.

Or look at movies. The "You Wouldn't Steal a Car" ad started in 2004, when a ticket cost under $10 (I think I paid around $6-$8). Now that same ticket is $18-$20, which is $11-$13 in 2004. Not to mention the crazy prices for refreshments. People didn't stop liking going to the movie theaters, they were priced out (along with the studios migrating towards international audiences and diverging from our cultural standards to theirs). Home streaming didn't fix that because they charged the same price or more for a ticket. Netflix killed a lot because people would rather wait (and especially after they started making their own content). Then more streaming services popped up and pirating is back because it re-simplified things. PopcornTime was incredibly popular for a bit and was simple enough for my grandma to use.

This is all really due to incredibly short sighted thinking. Chasing one marker to the next not realizing that they're veering away from the actual goal. I know this link isn't exactly the same thing, but we should be able to see the parallels here because it is the exact same game going on[0], just with profit maximization rather than policy making (we can formulate markets as a social choice theory problem).

[0] https://www.youtube.com/watch?v=goQ4ii-zBMw

Re:YouTube is testing a more aggressive approach against ad ... by zirgs on Sunday July 02, 2023 @05:36PM (#36566034)
And now some musicians are whining and saying that we should stop using spotify, because it doesn't pay them as much as they want - that it is as bad as piracy. You can't win with those people.
Re:YouTube is testing a more aggressive approach against ad ... by tgsovlerkhgsel on Friday June 30, 2023 @05:32PM (#36542613)
The obnoxious ads generate more money though. Guess what gives YouTube (and creators) more money, an ad that can be skipped after 5 seconds or an unskippable 6 second ad followed by another unskippable 15 second ad?

Similarly, what gives the newspaper more money, the unpersonalized ad respecting your privacy or the personalized ad that first loads a fingerprinting framework to track you across the web and then show you more targeted ads?

Re:YouTube is testing a more aggressive approach against ad ... by mihaaly on Friday June 30, 2023 @06:01PM (#36543004)
Exactly.

But they do not take my second inch, let alone a mile. I simply avoid places with agressive ads, like youtube (and the products advertised), and TV in general long long ago. I stopped to care about the content, not least because the content thinned up with plethora of ad hungry nothing, uninteresting, deceiving, ad optimised nothing. Content pushed on me based on ad strategy and not my interest, navigating to something truely similar or favoured is obscured (just like in movie streaming services wich pushes trends and obfuscates navigation). Not to mention the shameless tracking. No point going to such places, there is plenty of life elsewhere.

Re:YouTube is testing a more aggressive approach against ad ... by skripp on Friday June 30, 2023 @09:33PM (#36545316)
> It's because they've become increasingly obnoxious.

Earlier this week I got served a 1.5 HOUR long ad by YouTube for a bank here in Hong Kong.

Re:YouTube is testing a more aggressive approach against ad ... by nkrisc on Friday June 30, 2023 @11:11PM (#36546053)
I block ads because it’s my computer and I’ll choose what data it downloads (in principle).

If publishers don’t like it they can put their content behind a subscription.

Re:YouTube is testing a more aggressive approach against ad ... by barbariangrunge on Friday June 30, 2023 @11:29PM (#36546167)
I use an ad locker because, without it, I run out of ram and start using swap memory aggressively while I work
Re:YouTube is testing a more aggressive approach against ad ... by euix on Friday June 30, 2023 @11:34PM (#36546201)
This might be okay with me if it weren't for the fact that browsing through an account means Youtube can track my viewing habits.
Re:YouTube is testing a more aggressive approach against ad ... by Fire-Dragon-DoL on Friday June 30, 2023 @11:45PM (#36546286)
What I don't understand is that the whole industry seems to be based on...lying?

If I trick the user into clicking on something that looks organic but it's not, I will be paid money.

Showing an ad full screen on youtube, forced, won't guarantee that is has any effect on the viewer, but the advertiser has to pay and on top of that, the user experience is ruined.

So based on lies, we ruin experience.

Isn't there a way to get incentives aligned?

The only ads that seem to work on me are Steam, because I open the platform on purpose to find new games. The other is costco giving free food. I'm hungry, I grab something from them and if it's tasty, I'll buy a bag to test if it's something we would like to buy on a recurring basis.

Everything else seems to just be annoyances

Re:YouTube is testing a more aggressive approach against ad ... by paulryanrogers on Saturday July 01, 2023 @10:43AM (#36550632)
Lying is too often cheaper and more effective than honestly building something useful and compelling. There is also the background noise of so many competitors and other things, folks feel compelled to exaggerate to build name recognition.

Then there is the fact that we consumers struggle to maintain and communicate a blocklist of bad actors.

And even good actors can sell out or slide into mediocrity.

Re:YouTube is testing a more aggressive approach against ad ... by aledalgrande on Saturday July 01, 2023 @01:15AM (#36546842)
I open the youtube app, search for something, click on the first result to see if it's what I want and I have to watch two 15 seconds ads. Thank you but no.
Re:YouTube is testing a more aggressive approach against ad ... by soligern on Saturday July 01, 2023 @03:42AM (#36547737)
The problem is people can easily ignore the list of links in the gutter and when it’s your main source of income you can’t have that.
Re:YouTube is testing a more aggressive approach against ad ... by ajsnigrutin on Saturday July 01, 2023 @04:10AM (#36547901)
Google was one of te first that served ads that were small, text based and didn't pop-up or do anything shitty (those were still the macromedia Flash times).

Oh how the turntables... shorts everywhere and ads longer than usable content.

Re:YouTube is testing a more aggressive approach against ad ... by ojagodzinski on Saturday July 01, 2023 @04:12AM (#36547908)
> This doesn't really affect me since I subscribe to premium

It does. Premium doesn't skip ads inside videos added by creator, SponsorBlock addon (that probably will be banned) does.

Re:YouTube is testing a more aggressive approach against ad ... by chaosjevil on Saturday July 01, 2023 @05:30AM (#36548337)
>Web advertisers seem like a classic case of taking miles when given an inch.

I agree. And for me they're also two (!) good examples of tragedy of the commons.

From the side of the advertisers, your ads are only competitive if they're slightly more obnoxious than your competitors, but as you make your ads more obnoxious you're degrading a common resource - the willingness of the public to put up with your crap. Eventually the public says "this is too obnoxious, I'm going to block it".

And, from the side of the sites showing ads, you'll want (or need) the additional money brought by one more ad. But once you do it, you're creating yet another ad space - making the market value of ad spaces a tiny bit cheaper. And as everyone is doing this, the price of ad spaces drops down to the bottom, so you need to include more and more ads on your platform to stay competitive (or even to stay online).

I would expect governments to intervene in those situations. At the end of the day, a government should, among other things, prevent its citizens from making things worse for everyone, when seeking their own interests. Sadly governments aren't big fans of contradicting megacorps like the Ad Sense (from Alphabet) mafia.

Re:YouTube is testing a more aggressive approach against ad ... by chakintosh on Saturday July 01, 2023 @06:07AM (#36548505)
> This doesn't really affect me since I subscribe to premium, but something that a lot of ad-based services don't seem to grasp is why people block ads.

I am willing to give Youtube money just to get rid of the ads once and for all, especially on my TV ... But I can't because Premium isn't available in my country.

Re:YouTube is testing a more aggressive approach against ad ... by throwaway2037 on Saturday July 01, 2023 @06:31AM (#36548637)
I like this post. I agree. One thing I notice with print (not online), the ads don't move. So much easier on the eyes!

You said that you subscribe to premium. Quick Google search says about 120 USD per year. What do you get for 10 USD per month?

Re:YouTube is testing a more aggressive approach against ad ... by PurpleRamen on Saturday July 01, 2023 @11:33AM (#36551196)
> Nobody blocked ads when they were a simple column of links in the gutter

Not true. People are blocking ads whenever they have the chance. Even when they are just a lousy picture on the side, in the text or a banner at the top, they were always annoyed from all of them and found ways to remove them. And it makes sense, because Ads need to have a certain level of "in your face"ness to work, that's unavoidable.

Re:YouTube is testing a more aggressive approach against ad ... by two_handfuls on Saturday July 01, 2023 @01:13PM (#36552318)
Ads are also the most common attack vector against your browser. Literal malware get distributed via ad networks.
Re:YouTube is testing a more aggressive approach against ad ... by asdfasgasdgasdg on Saturday July 01, 2023 @04:00PM (#36554452)
While I totally get why people block ads, and I do so myself, I also totally understand antipathy toward adblockers on the part of websites. Making ads better is definitely one approach they can use. But preventing folks who block ads from using the site is also a viable approach! They don't need to care why people block ads, nor do they need to worry about making the site worse for such people. We who block ads are not economic stakeholders in the services.
Re:YouTube is testing a more aggressive approach against ad ... by felipellrocha on Saturday July 01, 2023 @08:05PM (#36556681)
I think that everyone knows that, but no one knows how to solve that problem.
Re:YouTube is testing a more aggressive approach against ad ... by BlackjackCF on Sunday July 02, 2023 @12:34AM (#36558252)
I don’t mind the visual part, but the fact that ads are often 2x louder than the content I’m watching is super jarring.
Re:YouTube is testing a more aggressive approach against ad ... by scyzoryk_xyz on Sunday July 02, 2023 @03:53AM (#36559302)
This is a great point.

There are two things that pop into my mind here.

One is that to pay more for an ad the advertiser wants to know which user explicitly interacted with it or saw it. So non-intrusive ads on the sides of a UI are by far lower in value during sales.

The other is that the one way to increase interaction and value is to prove that the ad is the only thing the user was exposed to, ie. eliminate everything else.

So what we get today is an entire aesthetic and de-cluttered look. Even when you pay for premium the design is still made so that the machine can read into what your eyeballs are up to.

Re:YouTube is testing a more aggressive approach against ad ... by sigg3 on Sunday July 02, 2023 @08:14AM (#36560732)
Should also mention that on YT the situation is unbearable. I use pihole but was unable to use it properly for YT ads.

I have kids that sometimes get to watch something on YT. I can control what they watch but there were way too many bad surprises of gross or scary content in the ads (often by proxy, e.g. the ad of a cable TV company would showcase their explicit or horror offerings..). Using YT kids made no difference, really.

I have YT premium now, at least for the time being.

Re:YouTube is testing a more aggressive approach against ad ... by activiation on Sunday July 02, 2023 @09:30AM (#36561314)
What are you talking about? Ads have been obnoxious since they started appearing on the web... Some were less but ...
Re:YouTube is testing a more aggressive approach against ad ... by omginternets on Monday July 03, 2023 @04:13AM (#36570192)
Mark my words, as with cable tv, you’ll soon start to see ads in your YouTube premium subscription.
Re:YouTube is testing a more aggressive approach against ad ... by Xelbair on Monday July 03, 2023 @04:24AM (#36570255)
I'm mostly blocking ads due to security and performance concerns. those aren't static images, nor text anymore - but javascript trackers.

And i won't be turning off my adblocker ever. no matter how nicely someone asks. If you block me from your site, I'll find the content i want somewhere else. The risk is too high, and frankly - it's my device, and i can pick what software i want to run on it(for now).

side note about hostile sites: if you mess up with the scrolling in any way I'm immediately leaving the site.

Re:YouTube is testing a more aggressive approach against ad ... by sheepybloke on Monday July 03, 2023 @12:27PM (#36575246)
Exactly. I'm OK with ads on YouTube if they are placed in OK positions in the videos. For example, if they are placed in a natural break in the video. However, YouTube has decided to destroy their user experience by placing the ads to maximize "user engagement", aka, "where is the worst spot we could put an ad in the video?" For example, take a slow mo guys video. They will place the ads right as the interesting section of the video is happening, say when the water balloon is hitting the guy in the face. At that time, I'm definitely watching the video, so I see the ad, but holy cow do I hate YouTube and the advertiser for interrupting the best part of the video. I'm tempted to get Premium just because of this; however, I feel like I'm giving into YouTube making their product more shitty to make me want to get Premium. I don't want to reward them making their service worse causing me to give them money for the experience their product used to be.