YouTube is testing a more aggressive approach against ad blockers

Re:YouTube is testing a more aggressive approach against ad ... by starbugs on Friday June 30, 2023 @12:55PM (#36538321)

If that was the case why would YT be tolerating adblockers for so long and initially not even be playing so many ads? Why would they change their tune now?

Ah, could it be that they need to first get a market share that's so significant that they can actually enforce these rules, because there are only very limited options to choose from for people?

Cry me a river about YT not being able to pay their bills. That's ridiculous.

[ Parent | on HN ]

Re:YouTube is testing a more aggressive approach against ad ... by chelical on Friday June 30, 2023 @04:09PM (#36541479)

Because interest rates were historically low for the entirety of YT’s existence until recently. You’re seeing this happen with multiple platforms and companies suddenly caring way more about being profitable.

[ Parent | on HN ]

Re:YouTube is testing a more aggressive approach against ad ... by starbugs on Sunday July 02, 2023 @02:38AM (#36558879)

I think it's a bit of a stretch to explain this using interest rates. I mean, for sure, low interest rates made it easy to collect a lot of capital and lure users into a "free" service. It doesn't explain why one would find this an acceptable and ethical form of doing business nevertheless.

It was clear from day one of low interest rates that those wouldn't stick around forever. This business model is a pile of s** that breaks itself.

It appears as if the most 'successful' business people actually don't think a lot about any kind of sustainability in their decisions. It's just about quick growth. And when push comes to shove, they wine that they aren't able to pay the bills anymore, because of 'evil' users who don't want to watch their crappy ads.

[ Parent | on HN ]