The gym advertising its memberships would rather you never set foot on their premises.
Beauty products want you to feel good about yourself, but only while you're wearing their products.
McDonalds and Coca Cola do not want you to eat healthier, or enjoy their products only occasionally.
It's actually shocking to see someone frame advertisers as pushing people towards making good decisions for themselves, when we've had to explicitly ban tobacco companies from advertising how sexy and popular smoking would make you.
Name three.
There are a lot of medical devices that help people with relatively minor or uncommon issues. Even doctors don’t always know about them. The companies that make them can’t usually afford to advertise on larger platforms, but they target ads to try and reach those affected.
Local consumer-facing businesses in general need local advertising to survive. This works better for some industries than others, but keeping a competitive space healthy requires some assistance getting a newer/smaller competitor’s message out.
AWS advertising generally has been a major contributor to the success of at least two companies I worked at.
I get reminded from time to time that I could saved quite a bit on my retirement fund if I switched to one with lower fees. One day an ad will probably hit me at the right moment and I'll actually do it.
Easy mistake, I suppose. But if you read closely, you'll notice that isn't what I said or implied.
People often know what is in their own best interests, they just don't act on it. Consider, for example, how hard it is for most people to get to the gym even after taking out gym membership. I had a running buddy once solely because the gentleman knew he wouldn't go running unless he had someone else to remind him.
People usually need a little push before they do the sensible thing. That is one of the things advertisers tap in to and why they are so valuable to a business.