Advertisement is sometimes just to inform and build awareness, sometimes to build brand, but often to persuade, and sometimes it exploits unethical persuasion techniques. The gap between ethics allowed by society and your own personal ethics are very variable from place to place and person to person. For example in a lot of places it's illegal for doctors and pharma to advertise; some might consider it a good thing not to exploit hypochondriacs, but is it ethical if it results in patients not knowing about an actual cure for their condition? These things are endlessly debatable, they're very far from a black and white situation.
I don't have an answer to this question, it's purely hypothetical. And even if it is true that in this hypothetical world, good products would spread, we're still left with a prisoner's dilemma to resolve in the real world.
So I would answer you with, given the extremes defined above, that indeed advertising is a necessity since good products would otherwise rot inside the inventor's home. It being illegal (say, for example) to have ads would mean that it is illegal to even tell anyone that you invented a product.
I think there's got to be some kind of give from the anti-ad side if we want to have _things_ in the world that do stuff - because if I can't even say "I made a better product that does x,y,z" then how the heck is anyone ever gonna find out about it? Where does the word-of-mouth kick off even?
You gotta _tell_ people you made something - but that's an ad.
On average the amount of trickery in advertising will cancel out and decisions still get made based on the quality and usefulness of the products. It is just much easier to sell something useful with sneaky advertising than selling advertising in a vacuum. People not knowing about their options is one of the bigger problems in modern life. There are a lot of things I'd spend money on to change and I'm just not sure how to do it. As far as I can tell that is normal.
"I'd just prefer it be a place that people go to intentionally learn about products and services" - when I see people doing that I'll believe it is an option. Most people sit there until told to do something. Even when doing the thing is in their own interests.
How? Take the examples from above about selling beauty products to teenagers, where is the ad saying "you're perfect as you are, no need to drop hundreds of dollars on any of this bullshit"? All the ads in existence will try to extract money from them by playing up body image issues, so the noise WILL NOT cancel out on their own.
> Most people sit there until told to do something. Even when doing the thing is in their own interests.
To think that you know what's better for people than they know for themselves... Tell me, are you an advertising professional? Because your thought process is just as obnoxious.
Easy mistake, I suppose. But if you read closely, you'll notice that isn't what I said or implied.
People often know what is in their own best interests, they just don't act on it. Consider, for example, how hard it is for most people to get to the gym even after taking out gym membership. I had a running buddy once solely because the gentleman knew he wouldn't go running unless he had someone else to remind him.
People usually need a little push before they do the sensible thing. That is one of the things advertisers tap in to and why they are so valuable to a business.
The gym advertising its memberships would rather you never set foot on their premises.
Beauty products want you to feel good about yourself, but only while you're wearing their products.
McDonalds and Coca Cola do not want you to eat healthier, or enjoy their products only occasionally.
It's actually shocking to see someone frame advertisers as pushing people towards making good decisions for themselves, when we've had to explicitly ban tobacco companies from advertising how sexy and popular smoking would make you.
Name three.
There are a lot of medical devices that help people with relatively minor or uncommon issues. Even doctors don’t always know about them. The companies that make them can’t usually afford to advertise on larger platforms, but they target ads to try and reach those affected.
Local consumer-facing businesses in general need local advertising to survive. This works better for some industries than others, but keeping a competitive space healthy requires some assistance getting a newer/smaller competitor’s message out.
AWS advertising generally has been a major contributor to the success of at least two companies I worked at.
I get reminded from time to time that I could saved quite a bit on my retirement fund if I switched to one with lower fees. One day an ad will probably hit me at the right moment and I'll actually do it.
That, in general sense, violates second law of thermodynamics. More specifically, it also feels like going against some physical law with Shannon's signature on it, though its formulation escapes me.
Point being: even in cases where this "cancelling out" happens, it's not a free process. It uses energy, it uses natural resources, it uses victims' attention, it generates entropy. The more advertisers scale it, the more waste it creates.
As for "made based on the quality and usefulness of the products", that's actually the first victim of advertising - all real information gets lost in the sea of lies, while victims' attention is saturated, so they have very little headspace to evaluate competing offers.
Sorry, what? This sounds like wishful thinking not grounded in reality or data…
I spent a number of years doing market research for advertising, and I couldn't agree more. Data analysis is primarily focused on increasing "top of mind" and "unaided" awareness and linking positively-perceived properties and emotions to the product being flogged.
I got out before "social media" convinced everyone to share everything about their lives with advertisers and their enablers, but back in the day, ad agencies and the marketing departments of large consumer product companies each spend millions every year (cf. BSB Global Scan[0] as an example) collecting a tiny subset of that data.
Given the enormous amount of data available today, I imagine that the levels of manipulation have increased exponentially. And more's the pity.
[0] https://www.proquest.com/openview/46f87cae3614d373064294a43b...
However, it’s expensive. It has been a really tough uphill climb to connect to our audience and convince them the money is worth it here. In a market with marked up shitty quality products it has been a journey to position ourselves, especially since our budgets are maybe 1/10th of that of aforementioned shitty producers who outmarket us.
I honestly feel the work I am doing is near to a community service. Although still advertising our ads are honest of what the products can do.
I think that the rest of your discussion hinges on this assumption, and I completely disagree with it.
What you need actually is for people to know that your product exist.
People have needs & problem beyond the fake ones created by advertising.
People can _ask_ for what options exist to solve their problem. And that to me is fundamentally different.
Having a way for consumers to go out and pull information in about what options exist is fundamentally different from having advertising shoved down their throat.
Where do you propose people ask? Who would fulfill those queries? What formats would you allow the information to be expressed in? Would you filter out any non-objective characterization (“best car in the world”)? Would you constrain packaging (eg color, creativity, etc.) so that it isn’t attention-grabbing? Etc.
Remove the ads and make people pay to use them beyond some number of queries a month. This alone gets rid of the problem of the platform intentionally shoving ads down your throat.
Find a shitty website that SEO’d it’s way to the top and got through the cat and mouse game? Then allow people to blacklist websites so they stop appearing in results. Then as the provider investigate and downrank sites that people downrank and block often.
Maybe also preferentially treat companies that don’t load their own sites with other people’s ads and tracking scripts. Oh and tell the user how many of those trackers exist on the site.
This obviously don’t solve the problem of companies pushing ads onto you. But it:
1. Sets up your information provider to not be the biggest and worse ad pusher of them all.
2. It gives people the tools to start penalizing bad content and ads and to outright block them from their results.
This alone, I strongly believe, would be a great improvement.
Maybe they still do all that, but I'm not convinced. I see so many transparently SEO-ified sites at the top of search results that I regularly think "I wouldn't have seen that in 2008".
They recently rolled out a leaderboard where you can see the top sites people block, downrank, uprank, and pin to the top. Extremely useful.
Regardless of current issues with Reddit's business model, it does seem to have been particularly successful as a US/English repository of product knowledge, despite not having any specific strategies to deal with the problems you mention above.
The proposal that I responded to wanted a system where a consumer can express their desire for a product or service given the problem and that you get back results that don't have the smell of advertising. Put differently, these aspects I enumerated ARE attributes of advertising that the proposal seeks to eliminate.
This is opposed to the current system where they are constantly trying to barge into your life.
It’s about pulling in information when you want it versus having it pushed onto you. See my reply to your other comment.
[1] https://eucyclos.wixsite.com/eucyclos/post/making-advertisin...
This is an example of how businesses and customers can be perfectly happy without any advertising. It's not the only example, just the first that came to mind.
Put up a non-intrusive entry in a directory that people would use to reach out to you. Let them come to you.
Stop hounding people to be the repeatedly ground in impression by repetition. So much time is wasted today... When I think of all the broadcasting/transmission medium throughput that's eaten up by carrying unsolicited advertisements to people that could either A) be left unused, or used to provide better performance for everyone, or B) utilized for, heaven forbid, the public calling out for proposals from service providers!
- no qualitative adjectives
That is, you can say "Foo Corp. makes high speed Gizblams that can help you and your family deal with the challenges of flamming" without it being an ad.
BUt if you say "Foo Corp. makes the best anti-flam devices", it's an ad.
I mean sure, it's sort of bullshit, but there's some sort of idea buried in there somewhere.
“We make Foo. Foo helps you Bar the Baz. Check us out at foobarbaz.com”
Vs.
“Look at this scary Baz. Feel emotions about it. We want you feeling anxious and ill-equipped. Okay now here’s Foo. We want you feeling better. Nicer music. Smiles. Good emotions from you. What a relief. If you’re tired of being a dumb idiot who suffers from Baz all the time, we can fix you with Foo.”
. o O ( Yes, it's a reference to a thing. )
"Foo Corp. makes Gizblams." Whether or not they're high speed depends on the other Gizblam manufacturers, whether or not it can help me or my family depends on if I like it or not.
"PEPSI - When they don't have Coke."
Thanks for sharing that
It is even more complex than that. As it already happens, word of mouth can also be hijacked by advertising resulting MLM pyramid schemes.
To bring about such a world we need more than just banning advertising, we need to make it a socially repulsive behaviour.
What a strange example. Other than Apple products, I'm not sure if most people could tell you what computer they are using, or can recall seeing an ad for any of them. "PCs" are a generic, interchangeable object to most people.
I still found a computer to buy.
How?
The direct reason for this is the existence of advertisement. In a ideal (also pretty much only theoretical) world where there are no ads, only honest reviewers and comparison sites, bad products would fall pretty quickly, planned obsolesce would be suicide etc etc.
If I make a website tomorrow that details the best innovation in programming language technology, how is it ever going to find an audience unless I advertise somehow? At some point I have to go around and tell people about it either in person or via ads, either way I am advertising.
Ads on the other hand often lie by omission when it comes to the limits of a technology being advertised. They exist to get you on their product simply because the business is leveraged in it, not because its a good product, much less to share findings with potential colleagues about what you’ve discovered that might even tarnish said products initial expectations.
Advertising and marketing executives spend all their time thinking up ways to say things that are technically true if construed in the most torturous way possible while implying something else. That is a pure intent to confuse and bewilder and is the lifeblood of the industry.
We can fix this by requiring advertising to inform. Any implication that overstates your product should be false advertising. The test is simple, if your lawyer says: “Well technically…” you lose. You must be truthful, clear, and spend all of your time thinking about how a customer might misinterpret what you say over-positively and nip that in the bud. Obviously, this depends on the target demographic, and the expected viewers who might act on the ad, but the details seem solvable once you approach it from the stated concept.
Advertising should inform, anything else should be the crime of false advertising.
Advertising is a 0 sum game. Everyone doing it and no one doing it has roughly the same result. If your competitors do it and you don’t you lose.
As for advertising driving consumerism, that’s undeniable but it’s unclear to me that consumerism is a net positive. We certainly can see all the negative things it creates in society. It also distorts the market in a way that funds are directed to things that may not be as important but has better advertising.
No amount of drug advertisements will change that. Solve the root cause and the problem generally goes away, but keep putting lipstick on a pig and you just get more problems.
Advertising should be heavily taxed so companies have an incentive to innovate and make better products. All the money that goes to advertising is money that don't go to R&D and salaries.
The internet business model is an exception because there ads actually fund useful services. It's anomally, a clever hack but should really be independant public services whose goal is to expand freedom of associtaion and peer to peer discovery and exchanges and could be funded with taxes.
> The internet business model is an exception because there ads actually fund useful services.
?? Most public information services, including newspapers, radio, and television, are funded in large part by advertising.
TBH, I can't recall the last time I saw an ad for a Dell product.
Computers are actually pretty bad example of this here on HN, folks here do (or at least should) understand pretty damn well what they are buying and ads should never interfere with this process.
Patients shouldn't be researching cures for themselves, they should be given choices by professional doctors. If this process is broken fix that, and not justify amoral for-profit advertising instead.
I literally can't agree with a single sentence you wrote, it all sounds like from person way too deep in PR business justifying their jobs.
As a counterpoint, I chose my last three laptops (Thinkpads, by Lenovo) because I was fed up with the advertisement, in particular grassroots advertisement, by Apple. Lenovo did advertise to people like me, but I was already on the market for a powerful laptop and the last thing I would buy was an Apple laptop, because of all the advertisement as I said. I went with the first thing that was shoved in my face and that looked good enough for my needs.
Honestly I have no idea whose game I'm playing here. When I find the time I'll make a laptop of my own. Only of course it will end up as big as a desktop :)
Isn't this the survivorship bias? If aggressively advertising companies outcompete companies not advertising or advertising less - then if advertising wasn't an option, or if the society was more negative towards ads - then perhaps the latter category of companies would be more thrive.
It's about establishing a duopoly, tell to consumers "here is your choice" and overshadow all the other alternatives.
I also think that advertising is often a crutch for incompetence. Build a good product and it can take off all on its own. People advertise for you. Or build crap and hire an industry to manipulate people into wanting your crap. Advertising is manipulation. Watch any ad and ask, “what emotion are they trying to con me into feeling?”