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Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @03:03PM (#36540441)
Uhhh, yes, soda is phenomenally profitable, especially considering all the accounting loopholes to make expenses appear far higher than reality (not that this is unique to any given corp).

> CocaCola revenue for the twelve months ending March 31, 2023 was $43.493B

> CocaCola net income for the twelve months ending March 31, 2023 was $9.868B

> CocaCola net profit margin as of March 31, 2023 is 22.69%.

https://www.macrotrends.net/stocks/charts/KO/cocacola/revenu...

Re:YouTube is testing a more aggressive approach against ad ... by greatwave1 on Friday June 30, 2023 @03:13PM (#36540600)
> CocaCola net profit margin as of March 31, 2023 is 22.69%.

Which means that it costs them $1 to produce every $1.23 of soda that you purchase. This is a long-shot from being "nearly free" as you claimed earlier, and materially different from "asking for money in exchange for nothing".

Re:YouTube is testing a more aggressive approach against ad ... by lostlogin on Friday June 30, 2023 @03:52PM (#36541201)
I’d like to know what it costs if you remove advertising and any other cost that doesn’t directly contribute to getting sugar water into the bottle.
Re:YouTube is testing a more aggressive approach against ad ... by amatecha on Friday June 30, 2023 @04:36PM (#36541870)
It doesn't actually though. Like someone else mentioned, they spend an untold amount of money on advertising. Like $4 billion in 2022, aka 10% of their revenue. https://www.statista.com/statistics/286526/coca-cola-adverti...

That's not a cost to produce their product, or even ship it, or store it. That's strictly just "buying more customers", which has no bearing on my initial claim - that soda is extremely cheap to produce.

Re:YouTube is testing a more aggressive approach against ad ... by greatwave1 on Saturday July 01, 2023 @12:14PM (#36551670)
Well if you want to ignore things like advertising and other administrative expenses (which are necessary when running a global beverage company), you will still find that their Costs of Goods Sold is 40% of their revenue: https://investors.coca-colacompany.com/filings-reports/all-s...

Again, materially different from asking for money in exchange for nothing.

Re:YouTube is testing a more aggressive approach against ad ... by giantrobot on Friday June 30, 2023 @04:55PM (#36542148)
> Which means that it costs them $1 to produce every $1.23 of soda that you purchase.

That's not correct. The $1.23 you pay at the store includes wholeseller/distributor and retailer margins. The wholesale price of that soda is maybe a quarter of the retail price. So for Coca Cola the bottle the production cost and shipment to a distributor was less than 20% of the retail price.