The obnoxious ads generate more money though. Guess what gives YouTube (and creators) more money, an ad that can be skipped after 5 seconds or an unskippable 6 second ad followed by another unskippable 15 second ad?

Similarly, what gives the newspaper more money, the unpersonalized ad respecting your privacy or the personalized ad that first loads a fingerprinting framework to track you across the web and then show you more targeted ads?