Just because Flight Centre can automatically line up your flights for you, doesn't mean they want to. Time poor people still don't have time to go through that nor do they want to. They ask their assistant to do it, their assistant knows them well and fills in all the knowledge gaps.
Even in the age of AI chat assistants, I don't see a time poor person bothering to go through the process of building a website with a chat interface. There's too much knowledge asymmetry that needs to be closed and that's time cost again. Still much easier to ask a team member to do it.
Their assistant might have reached out to a digital agency in the past, maybe now they don't thanks to AI.
The richest person I know talks to robots all the time.
It's cool that you can do something yourself with a computer, whether it's ordering food or picking clothes or booking a trip. But, market doing market things, that can quickly became a have to, which is much less cool.
It's a problem that's hard to see until you're certain age (and therefore easily dismissed as whining of old people yelling at cloud(s)) - it's because most people in the west start with no money and lots of free time to burn, and gradually become extremely time-poor as their start working and accrue responsibilities (and $deity forbid, start a family).
The smartest people in academia get promoted to positions that used to come with administrative staff.
Now they’re expected to do all of that with a computer, which is easy right?
So now they spend 30% or more of their time administrationating their position, rather than delegating those duties to their admin staff.
That’s less time teaching and innovating.
Meanwhile, the increase in administration costs of learning institutions has massively outpaced all other costs as a fraction of total.
Guys this isn’t an optional position. You don’t want your SWEs doing product work. They are not going to do a good job of it when they also need to, you know, do their actual job.
Is it cheaper now that you can swear at flight booking software yourself, and scream at the hotel when they cancel your rooms that you got from a third party site that went through some other intermediary that bought the rooms at a group rate they shouldn't have been allowed to buy it at? Sure, it's cheaper. Is it better? Well, they want you to believe that. You have unlimited choice now. Oh sure, all the web searches and ads are targeted in a way that you're going to end up at the same place a travel agent would have put you, but you can perceive the freedom of choice along the way!
And you can enjoy all the risk and liability for mistakes made along the way, too, which is where the actual optimization happened in the economy.
Now that you do it yourself if you mis scan organic tomatoes as regular tomatoes you are freaking going to jail.
Ok exaggerating a bit, but having shoplifting in your record can be life changing, specially for immigrants
No such privilege is granted to regular customers. Instead, the self-checkout station locks itself up, and the customer has to wait several minutes for the assigned employee (who, most of the time, is also working two other tasks at the store) to show up, analyze the situation, enter service mode, and do the undo steps.
My experience is that the assigned employee is always looking for something to do, because he can't leave the self-checkout area, but there isn't anything to actually do there. And well, the store better not accuse honest customers of anything, or else some stuff they really won't like will happen (and that applies to poor customers too).
Anyway, the experience is still so bad that I tend not to use it. But that's because the machines really suck.
I greatly prefer the single queue in self checkouts rather than betting on which cash register line will get stuck on someone that has a pricing issue or something. Obviously, this has nothing to do with self checkouts, but I find single queues far more ubiquitous after self checkouts came around than before.
For lots of stuff, a cashier is probably quicker. But I almost never have lots of stuff.
It's a classic false-positive problem. Most times when the self-checkout clerk has to give you attention, the problem is stupidly innocuous, so they blindly approve, as they have been trained by the system that it isn't a real problem.
I'm sure plenty of things get by them this way.
If this happens, it’s a problem with the judicial system, not self checkouts. I highly doubt it has ever happened, though.
Doing it yourself? Good luck! Hope you've got good service on your phone where ever you happen to be when things go wrong.
90% of travel is probably happening where mobile networks are available. Also, since most travel seems to happen without travel agents today, it appears that "luck" is not that necessary, otherwise people wouldn't be choosing to forego travel agents.
Travel agents were not outlawed. Most people just prefer to save money and do the work themselves (for most trips) rather than pay a travel agent.
Yes, but they're already one level up, so they can fix the problems in their company's immediate system, and then unlike the customer, they're a trusted party in the network of all other parties, so they can mail/call other parties directly and get people there to fix issues without too much delay.
And you can enjoy overpaying for a lower quality vacation if your travel agent is unscrupulous and getting kickbacks from vendors.
That is the actual optimization that happened, I can do more research and communicate directly with vendors.
Those that don’t want to are still free to pay extra for a travel agent.
Only if your time is worthless.
I've noticed this too, but I always thought of it as mostly people fooling themselves.
If you're rich (let's say anywhere above 10mil), it's practically guaranteed that you can allocate resources in such a way that more effective engineering, or science, or whatever, is done in less time than if you tried to do it yourself (rather than spending your time allocating capital). I've actually thought of this as a bit of a curse: the value of a rich person's labor output is inverse to their net worth. No matter how smart, you're not smarter than a crack team of Ukrainian/vietnamese/taiwanese/Indian scientists/engineers/whatever, and the more rich you get the more you can stack your crack teams, either paying higher salaries for higher skilled people or building bigger teams.
I think there's maybe 100 outliers to this rule in the world, people like John Carmack. I mean I assume he's rich.
Also the original saying used rich people but I think it better pertains to busy people in general.
Otherwise, totally agree.
When i was a kid, i couldn't afford to buy all of the toys and games i wanted to, but i had plenty of time with the toys and games i did have. Now as an adult i can afford to buy whatever i want (within reason), but life gets in the way of me enjoying those things. I think "time poor" is just the latter part of that transition.
Also, "rich enough to buy human labor" is a silly phrase as well. If you've ever stopped at a coffee shop instead of brewing coffee yourself, or if you've purchased bread instead of farming your own wheat, you've "bought human labor". Don't try to paint willful employment as some evil.
This is the framing I am talking about. Surely, the scarcity of time for a poor person who has to do shift work until they are probably dead is a little more scarce than a rich person who chooses to play the game longer than they have to to put food on the table.
I would have written cash rich to refer to people who can afford to buy other people’s services in the quantity/quality being referred to above.
>Don't try to paint willful employment as some evil.
I don’t know what you’re referring to, but obviously poor people can’t afford to buy anywhere near as much (or as high quality) human labor as rich people.
Half my comment was on readability. "Time-poor" reads better than "time poor" when no quotation marks are used. When using quotations like you did, either approach is fine.
They already do.
e.g. our landscaper's website is something like:
bobslandscaping.landscaper.com
It handles the invoices and hosts his basic contact information etc. Sounds like a great business to be in to be the hosting company for this.
Where I live in my part of Europe, most small restaurants, cafes, bakeries etc. only use a Facebook page and their Google maps entry to share their menu, phone number and interact with the customer base. They have no use to spend time and money owning and maintain a website, plus the advantage of even grandmas knowing how to update a Facebook page versus stuff like shopify or squarespace.
And restaurants very commonly have events, either private events closing the place for other guests, or public events with a lot of people wanting to book. In these cases an online platform is even more useful. Then you remove a whole lot of calls.
What makes you think old school restaurants care about that levels of efficiency and optimisations? If they did, they'd all optimize everything till they all become become mcdonalds.
Taking online orders helps them ease a bit of a burden without having any negative effect for the customer experience.
Would you like to have your work interrupted all the time by phone calls?
Today I consult for restaurants and help them get their web presence and the reservation systems they need on their websites. They are very happy for this.
A restaurant usually has their booking calendar open on a display that all the chefs and waiters can check when they walk by. The system doesn't need any human to "apply" reservations or cancellations.
And there is a big difference between being interrupted to take bookings, or checking bookings when you have down-time. But thank you for your hacker sarcasm.
Guests usually call during the day to book tables for the evening or for another evening. In the afternoon between lunch and dinner, there is more time for staff to check bookings. Instead of answering the phone in the middle of morning prep or lunch service.
Then there's events. A venue can have public events with hundreds or thousands of participants. Usually during high season. So now you'd have that additional burden of phone calls, which becomes completely impossible unless you hire additional staff to only take calls. Or you have your own online system which is available 24/7 for customers to make and even pay for their bookings.
Third party reservation systems take anything from 15%-25% to do it for you, which is not really great for the restaurant, compared to buying their own system.
Or if it's an online system for take-away orders or deliveries, these get sent directly to the kitchen ticket printer.
And it's the same for the other small business category: accommodation. The best thing they can do is have their own online booking systems. To increase sales, reduce burden on staff, and reduce expenses to third party providers. And give customers a better experience.
Restaurants don't even need a dedicated take-out ordering section since delivery apps cover that too.
I rarely see Squarespace or Wix.
But in reality there’s only a handful of things people care about for your restaurant: what, when, and where. Put up your menu, put up your hours, and put up your location. And a phone number.
I know it’s not popular with the crowd here, but those platforms are free, easy to use, and where the customers are. The mainstream options for a website like squarespace are absurdly expensive.
And 1/3 of the time, that photo is too blurry and off-angle and whatnot to even read properly.
Average person either finds the place through google maps or a TikTok video, checks a few photos of the food or venue, then goes. Doesn’t matter what the exact menu is because there are plenty of options and something will be appealing.
The conversational context did not involve anyone making any claims about the viability of businesses operating sans info. You can check—nowhere does the person who you're responding to (or any of the ancestor comments in this thread) write in their comment that companies are losing business because of the lack of up-to-date information, whether on their own site on through Google Maps.
The context is people, very reasonably, making a plea that that info be published on the open web.
But you're right, having a ton of good images on your website is one of the most important things for restaurants and most other businesses. And most fail in this aspect.
If you have long list of todos for a restaurant, why put building a website in the top 10?
To be fair the Google maps restaurant side of the operation is quite possibly the largest ratio I've ever seen between "amount of capital and engineering skill available" and "quality (lack thereof) of UX." You have to access your restaurant profile through the Google search portal. It's a nightmare.
The restaurant is closed now, permanently.
You can see we updated it fairly regularly https://github.com/508-dev/thejispot/commits/main/
It's those things but more as questions than things they want to read. What people actually care about for a restaurant is:
"Can you tell me if the food is good?"
"Can you tell me are the staff great?"
"Can you tell me what does it cost?"
and "Can you tell me where it is?" to an extent, especially if it's not on a major route.
People want answers that they can trust for those things. They want a trusted source to tell them the answers.
You can't really get any of those things from a Google search or a website (ignoring reviews because they're gamed to hell now). The majority of a restaurant's customers come from word-of-mouth recommendations or reputation through curated services like critics and directories especially at the top end. A good website helps for people who are visiting the area, or for restaurants that are very new and whose owners don't have a great network (or who wrongly believe a website is key to getting business), but for most restaurants the only way to drive business is to build a loyal base of people who tell their friends and colleagues about it.
If a restaurant is going to have a website at all it should be a great one, because bad websites shouldn't be a thing, but a restaurant could happily run for decades with just an Instagram page these days and it'd make no difference to their success.
Well they still need a website with a menu and hours or I'm not going to be there. You can't view an instagram page without an account.
> "Can you tell me are the staff great?"
> "Can you tell me what does it cost?"
> and "Can you tell me where it is?" to an extent, especially if it's not on a major route.
A restaurant's Instagram page - which is what this post is about - does not answer these questions in any way better than a restaurant's website does.
Built a menu editor. Has a built in blog and image galleries. Events calendar and event posts. Has a single page simple mode and multi page editor. Contact form with message intake and forwarding. Easy UI that I don’t change underfoot every quarter so its consistent. Works on mobile and low powered devices as well.
Kept the monthly price low and I’ve done cold emails, mailers, newspaper ads, online ads.
Still barely any takers. Probably a bit of a branding thing. Maybe its something else.
They opened the homepage and heard and/or felt their fans rev up, which didn't leave a good impression. They don't have confidence that your product/service is worth paying for (perhaps not worth using even if it were free).
There's nothing else to figure out.
Potential customers want to see the menu (or product range or similar), location, a couple of pictures. It's supposed to give useful and necessary information. The intended purpose is:
Before: your cafe does not have a website.
After: your cafe has a simple website where people can see the menu, hours, and location.
This tool accomplishes that, and looks fine.
It's not supposed to give the viewer an aesthetic experience so novel and surprising, subverting the entire paradigm of cafe menus, to leave the viewer questioning reality and rethinking their entire approach to life.
I’m aiming for a mix of dazzle and simplicity.
Wix is at least $10 more per month. The intention is to keep the price low without making it impossible to afford to operate on a smaller scale.
Many small businesses have nothing approaching what tech businesses consider a low budget.
You'd probably have better luck if you gave them an actual dotcom address, and you managed all of their online presence for them (Google Maps, Facebook, Instagram, etc.). But even then it's hard to compete with free, especially when your prospective customers are stingy.
Edit: I suppose you're also competing with Uber Eats. You can already see menus there, whether you want delivery or not.
You and I know how to build and host websites, ok, but it had likely taken us dozens if not hundreds of hours of learning everything between TCP/IP to ARIA attributes to get here. The average small business owner does not have this knowledge or the time to learn it. They keep Squarespace in business.
Yeah, like I said, it costs close to $0.
> The average small business owner does not have this knowledge or the time to learn it. They keep Squarespace in business.
My point is, SquareSpace could charge a fraction of what they do and still be rolling in cash. Instead they charge ridiculous fees that simply go to pay for more ads.
If squarespace following free market 101 upsets you so much, maybe you should start a squarespace competitor and charge whatever you think is a fair price. If what you said is true then you should be able to undercut squarespace by a huge margin and still make a profit. Give it a try and tell us how it goes.
You're posing the question like there's an obvious answer, and that that answer is "no". In reality, all kinds of people do this all the time.
> My point is, SquareSpace could charge a fraction of what they do and still be rolling in cash. Instead they charge ridiculous fees that simply go to pay for more ads.
This is the classic sentiment by which one can tell that the person has no idea how businesses/markets work.[1]
The only relationship between the cost and the price is that the former is a floor for the latter. The price is determined by the value it brings to the one paying for it. If it is less than the cost to build, you don't have a business. If it's 1000x the cost to build, then you charge 1000x. Why would you charge less?
If the cost was so close to $0, and they charge $20/month, all that means is that there's an opening for you to set up the same business and charge, say, $15/mo.
I thought SS charged a lot more. Frankly, $20/mo is a steal. If a restaurant can't afford to pay $20/mo to acquire customers, they're not in good shape at all.
[1] I used to be that guy.
If you think I'm talking nonsense, make sure you know what the term actually means: https://www.investopedia.com/terms/m/marginalcostofproductio... There's a common misuse (unless it has become so common that it's just another definition, if you're a descriptivist grammarian) to use it to mean "small, negligible", but I'm using it in the real business/accounting sense. Of all the industries, tech is among the worst in terms of being unable to charge based on marginal costs; so often our marginal costs are effectively $0 but the fixed costs of what we have are millions to billions of dollars.
Back in the day™ this worked somewhat as people who were online and a somewhat level of technical interest. Else they wouldn't have used the Internet. The average restaurant owner doesn't have that interest. They like cooking or talking to customers on the bar or something, but not doing Webdesign. Probably they only use the desktop/laptop for preparing numbers for tax purpose unless they can fully outsource that.
Anyhow. The justification is that it is an important part of a communications infrastructure.
Just like the government finances roads, etc.
Politics is also about making practical choices to advance humanity.
Because the government should provide useful services. It should be funded by tax dollars because I'm tried of libertarians, and it's well-demonstrated that the free market has consumer hostile incentives that I'm sick of.
Your assuming the local government employed webmaster won't favor his friends restaurants.
Craigslist basically is this, and it's more or less free.
Oh my! Mic drop! You got me! Corporate owned sites would have to be unbiased, right? It's not like a business would ever do something as disreputable favoring a restaurant that paid for the favored treatment, or try to steer you to affiliated businesses. Inconceivable!
But seriously now: a government-run site would be way better and have less biases. In the US, there's a good chance it'd be run by civically-minded people, and there's about zero chance that conflict of interest would be baked into its "business" model.
Such a weird comparison. Just so we are tuned in, can you list some things that are of less value to you than a single bomb on a stranger?
I just really don't like my government killing people far away that pose no threat to me.
But even buying a domain name can be too much for some people as facebook is "free"
My general point is that if that's all you need(and I'd argue most businesses really need just that) then basic infrastructure is both really easy to set up and really resilient long term. That Apache server(or whatever it is, I honestly don't remember) isn't going to randomly fall over on a Tuesday for no reason, unless the fabric of the internet changes then it will continue serving HTML websites forever.
People who are non-technical will never have a website, but the barrier of entry is low for anyone who has access to the right information.
Honestly, this is a solved problem - the actual problem, if you talk to folks who maintain only a FB page, is that they don’t want to pay.
The administration and billing side can also be confusing for a lot of non-technical business owners.
- Get a domain name
- Get a VPS with an nginx image pre-installed
- Write a plain text file with the info you want shown (hours, contact info, etc...)
Yeah it's not sexy, but it's a start and it can be changed when time and interest allows.
In college I was a TA a course that (among other things) was the first place students would usually encounter C and the CLI. To standardize how things were compiled and run, we would test everything from the assignments on the school's Linux server that everyone had ssh access to. In order to teach the students how to connect to and use it, we'd have a seminar going over the basics of the Unix shell, sshing, text editing, etc. Because every year there would inevitably be some students who got confused about the idea that Word wasn't a text editor, I started demoing during the seminar opening Word, saving a .docx file (the default by the time I was doing this), and then changing the extension to .zip and double clicking it to show that it was full of XML files under the hood.
I'm not sure whether it was fully clear how that worked to all of them, but it did at least seem to cut down on the number of students in office hours who were trying to write their C code in Word, maybe just because they remembered "oh that's the TA who was really adamant that I don't use Word for this".
Uploading the web site could be a discovered Samba or NFS share.
Hopefully IPv6 can make self hosting viable again.
- Pay for a shared hosting plan on one of the big players like Dreamhost, Bluehost, Hostinger.
- Install wordpress in one click
- Do everything in Wordpress.
- Pray that no one ever hacks their Wordpress installation
Or
- Pay for an agency
- Have an IT professional — like you and me — make the website, and put a link in the website footer saying "website designed by XYZ Inc."
From my personal experience I'd add a lot Director/Sr Director in relatively technical companies who manage scores of web application developers. So when you say most, it could literally be almost everyone.
You probably already lost 90% of 'normies'.
Most people won't be able to or willing to do that on their own. They could learn it of course, but they don't bother.
>will take your credit card
I expected you will go on with a joke how they will get scammed out of their money.
But then you went on and it made me think: people in question also trust these big name platforms. If they have just enough grit to try something on their own, they have, usually, enough of healthy view on themselves to know that they aren't sure how can they make this safely.
"Normies" are people who are not sure whether the photos they took today with their phone are "on the phone" or "in the cloud" or maybe on the laptop also? Or what?
Go from there to "nginx", I'll wait and don't hold my breath.
Even WIX needs some level of tech savviness, usually beyond 90% small business owners. And Instagram? Well, one of the main points of having a restaurant is to tell your friends about it, so the Instagram profile is more important than actually having a real restaurant.
- "What the heck is a domain name"
- "What the heck is a vps"
Probably going to doze off by the time you get to explaining an http server.
Don't get me started on the "plain text file". A website that looks like notepad.exe from '95?
It's worse than not sexy, most users would think the website got hacked or something. And I'm not teaching my hair stylist CSS
However, anybody can easily get a website: Just send an e-mail or make a call to any of the myriad web design people in your local area.
I have a web app that is a html document with an [edit] button at the end. It points at edit.html which has a textarea, a password field and a submit button. (Below is a list of links to all pages in the folder starting with index-) The textarea shows the middle chunk of the html document. You edit it, fill out the password (the browser will do it) and press the save button. It posts to save.php which constructs a new index.html and save a copy as index-2026-03-18.html The link to the copy shows up on edit.html The edit link there points to edit.html?file=index-2026-03-18.html if you save it that will become the new index.html (it refuses to edit anything that isn't "index-\d\d\d\d-\d\d-\d\d\.html")
If each menu entry is: `<tr><td>Beer</td><td>$3.50</td></tr>` They can just edit, delete or copy and paste it. Simply: `<br>Beer $3.50` Would work just as well. If they screw up they can put back an older version.
Put your phone number on the edit page. Write some html tags on a napkin. `<br> <b> <i> <h3> <img> <a>`
They want more pages? make the /about folder drop index edit and save.php into it, remind them to make a link to it on the front page and they will figure it out.
Why? A website is a standard business expense. Should their accountant work for free also? And their waiters and kitchen staff?
Although, I suppose if they (the proprietors) had up-to-date creds and such, maybe offering to remove the one item from the menu as favor would be a nice way to become a favorite customer. The rest is clearly their problem. And I'm pretty sure from the description that they won't have all the necessary documentation.
Like, if I have a skill, why shouldn't I use that skill in service of those around me? Especially when it's barely an inconvenience for me.
The western culture of individualism runs contrary to our biology.
> Should their accountant work for free also?
If they did, do you think they get good service? Would they be allowed to pay for their food/drinks?
> And their waiters and kitchen staff?
Thats hard work man. Shit pay too usually. Ill fill it under almost free.
Secondly, I no longer work there and haven't gone to that cafe in about 5 years. I keep up with old colleagues who say the cafe is doing well, but now if I has taken on that work now I'm their contact.
Lastly, this is all ignoring the maintenance cost. What version of PHP? What version of Apache/NGINX/Traefik? Any security vulnerability in Ubuntu in the past half decade? Now we have to play the security cat & mouse game.
At the end of the day, while I don't want to go to Instagram/Facebook to find menus/opening hours, the truth is that it is significantly easier for the average person to just make a social media post.
Other than basic description and contact info that's all 99% of small businesses need (as evidenced by the fact that they use social media in exactly that way)
I disagree with this popular notion. A website should be a fully functioning sales system, so that it helps ease the admin burden of a small business, and also helps them get more sales.
Take the most common small businesses: Restaurants and accommodation. Both of these can save/make thousands of dollars per year by having their own ordering systems on their websites.
As for the other small business which perform more bespoke services, it's good to have offerings for set prices on the website, just so that customers know what they can expect when contacting for a bespoke solution.
The website being static is the real failure mode, not the absence of one.
Doing those things doesn't add enough value beyond what Facebook offers to be worth the cost and maintenance burden. You keep trying to sell these people a fancy Mercedes station wagon when what they want is a Dodge Journey.
"AI is so cool, I asked ChatGPT to combine a card game with a flight simulator and it did it!"
"Yeah, that is pretty cool I guess."
"My question for you is, what do I do with the code it gave me?"
"What?"
"Where do I put the code to make a game?"
Hell I unfucked a local place's WiFi for the cost of a free meal for my wife and I because I couldn't browse Imgur whilst eating lol
I know it sounds far-fetched, but he does all the work up-front before even contacting them, using logos and info from Facebook or Google. He's cleared several thousand dollars so far.
I get that the owners aren't going to be the proactive ones who have the awareness, time, or vision for doing this, all your points are valid. However, AI has definitely changed the calculus here--I'm glad I'm not a web dev anymore.
The hurdle is more than just building the site, a lot of really small non-technical businesses don't want the trouble of handling the billing and maintenance of the site.
Definitely not skills that are going to be in the typical restaurant owner’s wheelhouse (not hard to learn, just not likely to care) so you’d need to figure out how to host per-business to avoid hosting everything under one account and running over the free tier. But there’s very little management or payment necessary until you get quite a bit of traffic, which is probably not likely for your average suburban sandwich shop.
I had a similar experience showing her Skyrim. She never quite figured out how to walk and look at the same time. Made for an absolute berserker of a barbarian.
In any field, when you're surrounded by competent people, you'll begin to take that baseline competence for granted. I think especially so in ours due to virtual forums. I can work with my peers all day, go home, and talk with more online. It's enlightening to walk a curious outsider through your day (and probably also a great test of the systems you have in place).
This has been a serious regression in the industry for a while: popular operating systems (I'm looking at you, Windows) don't encourage and are not set up for their users to program or even do the bare minimum of random automation unless it's embedded in an application and meant for automating just that application (excel macros).
You are encouraged and directed to install and use "apps" which are either a one-size-fits-all lowest common denominator or a tries-do-everything dog's breakfast frustration.
The Commodore 64 turned on instantly and said "READY." and effectively gave you a blank canvas to poke (no pun intended) at. It was BASIC, but it was a real (if simple and limited) programming language and you could get immediate feedback and satisfaction from playing with it to learn what it could do. The syntax of BASIC is simple, the stdlib is comprehensive and unopinionated. There was nothing to download to get started to try to get that initial dopamine hit and to start to realize the true power of what computers can do and what you could make them do.
If you want a better chance at getting someone excited about programming, there are much better places to start than VSCode. pico8, scratch, even the browser's developer toolbar is more accessible than VSCode.
>> I don't get it. LLMs are supposed to have 100% bridged this gap from "normie" to "DIY website." What's missing?
as less sincere and more facetious, calling out that every single "AI" company is massively overhyping their capabilities and use-cases. You did the same thing in a more detailed fashion, enumerating all the constraints that AI can't address, and others that speak to the reasons that small businesses don't have websites independently of the tooling/services that are ostensibly able too make it easier or remove barriers.
Send any of them a list of 5 questions, the likelihood that you get 5 answers is close to nil.
These people might be good at what they do, but a website might as well be city planning to them.
It's just like with any other process. Want to get a visa to x country? Seems like an easy thing, but in many cases it isn't. That's why you contact a visa company. They do things for you to make it happen. It's not that what they do is too hard for you to do, it's about time.
> I don't get it. LLMs are supposed to have 100% bridged this gap from "normie" to "DIY website." What's missing?
This is an all too common thought process among technologists, so:
Where to even start? Well, let's start that every single "AI" company is massively overhyping everything to try to avoid any unfortunate realizations about the emperor's clothes regarding their CapEx and finances. Yes, even your favorite one.
The very short version: running a small business like a restaraunt takes all your resources and then 20% more. Long hours, hard work, all your time. You do not have 2 hours to learn about LLMs or to pick which company to pay. From there:
* Most people don't know what they want
* Most people don't know the words for what they want
* Even if you say "I want a website", what do you want it do look like? To say? These people aren't experts in web UX nor should they be.
* You have some HTML and images. Where do they go now? Again people literally don't know what they want or need. If you realize you need a "web host", how do you pick a trustworthy one? How do you know if it's a good price? How do you get a domain name? How do you get the files onto the server?
* Do you want people to be able to buy things? Now you're taking payment methods and have security concerns.
* Your site is live. You want to change something on it. How do you do that? Where are the original files? How do you change them? How do you get the changes on the server?
It's not "Hey, write me a website". There are lots of steps that assume a lot of knowledge, and it is easier, faster, and better for people to focus on their expertise and just pay some service for their web shop.