They opened the homepage and heard and/or felt their fans rev up, which didn't leave a good impression. They don't have confidence that your product/service is worth paying for (perhaps not worth using even if it were free).
There's nothing else to figure out.
Potential customers want to see the menu (or product range or similar), location, a couple of pictures. It's supposed to give useful and necessary information. The intended purpose is:
Before: your cafe does not have a website.
After: your cafe has a simple website where people can see the menu, hours, and location.
This tool accomplishes that, and looks fine.
It's not supposed to give the viewer an aesthetic experience so novel and surprising, subverting the entire paradigm of cafe menus, to leave the viewer questioning reality and rethinking their entire approach to life.
I’m aiming for a mix of dazzle and simplicity.
Wix is at least $10 more per month. The intention is to keep the price low without making it impossible to afford to operate on a smaller scale.
Many small businesses have nothing approaching what tech businesses consider a low budget.
You'd probably have better luck if you gave them an actual dotcom address, and you managed all of their online presence for them (Google Maps, Facebook, Instagram, etc.). But even then it's hard to compete with free, especially when your prospective customers are stingy.
Edit: I suppose you're also competing with Uber Eats. You can already see menus there, whether you want delivery or not.
Built a menu editor. Has a built in blog and image galleries. Events calendar and event posts. Has a single page simple mode and multi page editor. Contact form with message intake and forwarding. Easy UI that I don’t change underfoot every quarter so its consistent. Works on mobile and low powered devices as well.
Kept the monthly price low and I’ve done cold emails, mailers, newspaper ads, online ads.
Still barely any takers. Probably a bit of a branding thing. Maybe its something else.