Re:Introducing Ad Blocker for Firefox on iOS
by NikxDa on Tuesday September 01, 2026 @11:07AM
(#49522996)
I was going to give credit to the direction Mozilla was taking here after their... questionable decisions in the past few year(s).
Only to see that this is neither generally available, nor can you use it without enabling telemetry. I don't know who makes these decisions inside Mozilla, but I just don't get it.
Re:Introducing Ad Blocker for Firefox on iOS
by mossTechnician on Tuesday September 01, 2026 @11:54AM
(#49523736)
I think you can use it without enabling telemetry, due to a recent change:
> Previously, access to these changes required you to share technical and interraction data (telemetry) with Mozilla. However, as of Firefox version 148, you can opt into receiving remote improvements, even if you have opted out of sharing your telemetry or participating in our experimental studies.
Re:Introducing Ad Blocker for Firefox on iOS
by KennyBlanken on Tuesday September 01, 2026 @12:25PM
(#49524201)
Mozilla lost the thread about a decade ago with the Mr. Robot crap.
1)Agreeing to it in the first place
2)Hiding it from users
3)Circling the wagons and setting the bugzilla ticket to a secrecy level so high all but upper management couldn't even view it, and marking all the related tickets as 'wontfix' and so on. The tickets are full of complaints that mozilla staff aren't being remotely transparent about what was going on or decisions being made.
Oh, and the kicker? It exposed the fact that Mozilla was employing people from adtech companies. The project manager for the Mr. Robot bullshit had her entire career worked at advertising companies.
The bug kept bouncing between being secret and public, and I remember seeing it was the PM who kept trying to make it secret, and then some unknown dickhead exec at m
bugzilla.mozilla.org/show_bug.cgi?id=1423003
Then there was the fact that the CEO was making more and more money as she drove Mozilla into the fucking ground with cratering market share numbers. Then there was Mozilla's absurdly expensive taste in real estate...
> If you’re a Firefox user, you may have noticed a weird new extension that suddenly showed up in your browser this week.
> The extension is called “Looking Glass 1.0.3” and this is its description: MY REALITY IS JUST DIFFERENT FROM YOURS. Now that sounds ominous. It’s really not, though. It’s a promotional campaign between Firefox and the TV series Mr. Robot that brings an alternate reality game to your browser. This must have sounded like a great idea when somebody pitched it to Mozilla, but the backlash has been fierce.
Re:Introducing Ad Blocker for Firefox on iOS
by Dylan16807 on Tuesday September 01, 2026 @07:16PM
(#49529597)
The extension did not do anything unless you put in a secret setting. It wasn't promoting anything.
If this had been a hardcoded easter egg there would have been no real complaints. But showing up as a mystery extension spooked some people, and then misreporting made it spread a lot further than if all the reporting was accurate.
Re:Introducing Ad Blocker for Firefox on iOS
by Dylan16807 on Wednesday September 02, 2026 @02:37AM
(#49532531)
Adds an effect to certain words on websites (like puppet, control, economy, robot), sends an extra header to red-wheelbarrow.com that changes what you see.
Re:Introducing Ad Blocker for Firefox on iOS
by account42 on Thursday September 03, 2026 @05:13AM
(#49547702)
Dude, the existence of the extension was the promotion. And Mozilla was paid for it. And the bug report is still hidden showing they have not learned their lesson. Why are you defending bad behavior?
Re:Introducing Ad Blocker for Firefox on iOS
by Dylan16807 on Thursday September 03, 2026 @01:56PM
(#49553976)
People weren't supposed to be finding it like that. I really don't think "oh what is this new firefox experiment?" was an intended promotional path. It was an extension because that was easier to do and isolate. That's why I'm defending the intent.
And I don't think the visibility of a bug report tells us whether they learned their lesson.
Re:Introducing Ad Blocker for Firefox on iOS
by mrguyorama on Tuesday September 01, 2026 @04:26PM
(#49527682)
Well you see Mozilla did one Bad Thing a decade ago and that's a good reason to continue using the Ad Industry's chosen web browser instead; The one that gained most of it's marketshare by taking a page out of the malware industry's books and paying Oracle to include Chrome in the Java installer, among many many others.
You could always tell they didn't mean to install chrome, because these people would also have a malware "Chrome" browser that installed through the exact same pathway.
Re:Introducing Ad Blocker for Firefox on iOS
by account42 on Thursday September 03, 2026 @05:15AM
(#49547714)
The bug is still hidden to this day. And they have done many other bad things since then, including adding more ads to FF. And if you need to compare them against Chrome to make FF look good then you are only proving the point that they have lost the plot.
Re:Introducing Ad Blocker for Firefox on iOS
by unsungNovelty on Tuesday September 01, 2026 @10:18PM
(#49530973)
I hate. Absolutely hate that you can't say anything directly anymore without sugarcoating stuff in HN. Downvotes follow. I mean, the hell is HN for then?
Even the most obvious stuff needs to be said like... I don't know... but it looks like Google might be slightly bad here.
---
The CEO literally paid her hell a lot of money while she sold MDN to competition. While Rust to competition. While market shared shrinked from 9% (or 7%, forgot the exact number) to where it's now. Citing - NO MONEY!!!
We still have her controlling Mozilla right even though she is not CEO? And apparently we are not supposed to criticise em.
Re:Introducing Ad Blocker for Firefox on iOS
by unsungNovelty on Wednesday September 02, 2026 @09:40AM
(#49536072)
Virtue signaling the hell out of all posts and stuff saying we are for the people and doing everything against their interests gets super tiring as well.
Re:Introducing Ad Blocker for Firefox on iOS
by account42 on Thursday September 03, 2026 @05:19AM
(#49547743)
The thread is about a marketing piece where Mozilla plays their usual "look we're the good guys" spiel. Pointing at their dirty laundry (which they still try to hide instead of learning from their mistakes) is very much appropriate.
Re:Introducing Ad Blocker for Firefox on iOS
by Dylan16807 on Thursday September 03, 2026 @01:50PM
(#49553906)
Narrowing it from "every post about Firefox" to "every post about Firefox doing something good" still leaves it tiring. That extension wasn't even a bad core idea, it was a bungle of implementation choices. Oh no they hid the ticket. The real criticism is bad management and while it's valid it really doesn't need to come up on every article.
Re:Introducing Ad Blocker for Firefox on iOS
by WD-42 on Tuesday September 01, 2026 @11:03AM
(#49522945)
It's been days (weeks?) and I'm still waiting for the option to appear for me. These "experiments" are super annoying when you are on what I'm assuming is the long tail of a rollout but the marketing/blog posts speak of the feature like it's already launched.
If there's someone at Mozilla reading this: turn it on already! I want to get off Orion, it's so buggy, but the internet is unusable without an ad blocker.
Re:Introducing Ad Blocker for Firefox on iOS
by embedding-shape on Tuesday September 01, 2026 @11:07AM
(#49523006)
> but the marketing/blog posts speak of the feature like it's already launched.
Yeah, seemingly tons of companies do this in a very weird way. Either make the switch 100% once you publish the press release, or wait until you reach 100% then publish. Starting the experiment with gradual rollout and then making the press release immediately seems like asking for potential problems and confusion among users.
Re:Introducing Ad Blocker for Firefox on iOS
by Wowfunhappy on Tuesday September 01, 2026 @04:05PM
(#49527373)
But consider what the alternative looks like: People randomly see unexpected options in their apps, go to look for information about them, and don't find anything, or find some random Reddit discussion where no one is sure what's going on.
Re:Introducing Ad Blocker for Firefox on iOS
by alentred on Wednesday September 02, 2026 @05:07AM
(#49533726)
If the new feature looks random and unexpected and causes users to go to Reddit -the developer is doing terribly bad UX, and equally bad marketing and customer support.
A proper announcement done the day of the release, or an embedded notification like what Firefox already does (a "What's new" tab) that can be easily dismissed without any "Reminder me later" cr*p solves the issue.
Re:Introducing Ad Blocker for Firefox on iOS
by evilduck on Wednesday September 02, 2026 @09:45AM
(#49536142)
Yeah release notes, in-app help, intuitive UIs, and version documentation hosted on your own website are definitely not possible. Gotta instead cater to the LCD of people who won't be using Firefox in the first place, it's reddit spam or nothing.
Re:Introducing Ad Blocker for Firefox on iOS
by nxc18 on Tuesday September 01, 2026 @12:30PM
(#49524290)
Randomly the new tab page stops working. And when the new tab page stops working, all browsing activity stops working until I restart the app. I think the pages load, but I can’t actually see them because it is hidden by the new tab page.
Also sometimes tabs disappear from the tab picker, which makes tab management confusing.
Re:Introducing Ad Blocker for Firefox on iOS
by temp0826 on Tuesday September 01, 2026 @11:36AM
(#49523406)
I was under the impression that firefox could already use the Safari "content blockers" (as it uses webkit) like Firefox Focus and uBO Lite, but I'm not seeing that option actually. Been using Orion for a while now so not sure if that changed or I'm just misremembering it.
Re:Introducing Ad Blocker for Firefox on iOS
by KORraN on Tuesday September 01, 2026 @04:10PM
(#49527443)
Even worse, two weeks back when the first news appeared (https://news.ycombinator.com/item?id=49319633), I had access to the ad blocker for about a week (and turned it on), but after a few days the option disappeared...
Re:Introducing Ad Blocker for Firefox on iOS
by urbnspacecowboy on Tuesday September 01, 2026 @04:37PM
(#49527854)
Obvious follow-ups: How does the A/B test choose between A and B, and how can it be manipulated into choosing A instead of B (or vice versa)? It's software, it has to be deterministic at some level.
Re:Introducing Ad Blocker for Firefox on iOS
by robotbikes on Wednesday September 02, 2026 @06:23AM
(#49534294)
This is frustrating, I think this a great development as someone who has been a Firefox user from the beginning but just switched to iOS. I see this new feature advertised and then it’s just not there, I update, still gone. The FAQ should at least be updated to say, this feature is only available at random due to a progressive experimental roll out and they should mention what version it requires etc. At least be up front when promoting something. I suppose I’ll just have to wait and then check periodically for it to show up.
Re:Introducing Ad Blocker for Firefox on iOS
by stronglikedan on Wednesday September 02, 2026 @10:32AM
(#49536879)
> the internet is unusable without an ad blocker
As someone who successfully uses the internet day in and day out with zero ad blockers, this stance always amuses me. It's not hard to just ignore ads.
Re:Introducing Ad Blocker for Firefox on iOS
by LeoPanthera on Tuesday September 01, 2026 @11:58AM
(#49523803)
I'm regularly surprised that people are willing to block YouTube ads. I know that Google gets that advertising money too, but you're also blocking revenue that the channel owner would otherwise get. I suppose it might depend what you're watching, but most YouTubers aren't big business, they're just individuals.
YouTube Premium is one of the few subscriptions I am completely happy to pay.
Re:Introducing Ad Blocker for Firefox on iOS
by izzydata on Tuesday September 01, 2026 @12:17PM
(#49524093)
I inherently disagree with the ad model of business. Intentionally worsening a product with ads to convince people to pay to remove them is just rewarding them for enshitification.
So on that front I'd prefer YouTube go out of business so that something like Nebula can take its place. Or the only videos left at\re the ones doing it as a hobby and not as a job.
Re:Introducing Ad Blocker for Firefox on iOS
by barbazoo on Tuesday September 01, 2026 @12:03PM
(#49523880)
It doesn't have to go through Google. Lots of us support the people they follow through patreon et al, I don't need to make the gigacorp even richer than it is. They have enough.
Re:Introducing Ad Blocker for Firefox on iOS
by bitpush on Tuesday September 01, 2026 @01:49PM
(#49525338)
Why do these creators use YouTube then? Why cant they host it on s3 and the have you directly compensate? Surely the creator is getting some value from YouTube and YT expects to be compensated for that?
Re:Introducing Ad Blocker for Firefox on iOS
by barbazoo on Tuesday September 01, 2026 @02:22PM
(#49525844)
> Surely the creator is getting some value from YouTube and YT expects to be compensated for that?
I'd imagine Google would start charging for videos that don't make enough money or heavily deprioritize them from discovery. That seems like a problem they could solve if they wanted to.
Re:Introducing Ad Blocker for Firefox on iOS
by bitpush on Tuesday September 01, 2026 @08:05PM
(#49530050)
Isnt that part of the deal of uploading to YouTube? YouTube promises distribution and in return they show ads to make up for lost {storage,bandwidth} etc.
I'm surprised that YouTube doesnt ask $100 per year and then also show ads. Like App Store (which requires "developer fee" for doing far less)
Re:Introducing Ad Blocker for Firefox on iOS
by doikor on Tuesday September 01, 2026 @11:59AM
(#49523811)
It doesn’t cost cost google money to show that content. (It does cost someone else who google would be giving a cut of the ad revenue)
YouTube videos actually have some real world disk space, bandwidth, etc costs just to show so if google doesn’t get to show an ad they lose money instead of an opportunity to make money.
Re:Introducing Ad Blocker for Firefox on iOS
by lern_too_spel on Wednesday September 02, 2026 @01:19AM
(#49532049)
Firefox with uBlock Origin has blocked YouTube ads just fine on Android for years, and Google kept paying. uBlock Origin doesn't actually get installed by default on Firefox Mobile, but I'd wager that it effectively does.
Re:Introducing Ad Blocker for Firefox on iOS
by temp0826 on Tuesday September 01, 2026 @11:39AM
(#49523444)
Just mentioned in another comment, but I'm not sure Firefox on iOS can actually use webkit content blockers? (I thought it could but have been using Orion exclusively for a while now)
Re:Introducing Ad Blocker for Firefox on iOS
by Shank on Tuesday September 01, 2026 @03:43PM
(#49527065)
No, uBOL blocks more ads and isn’t affected by Firefox’s insistence to not block Google Ads or their own.
> Sponsored shortcuts and other sponsored content shown by Firefox when you open a new tab are separate from ads on the web pages you visit, so Ad Blocker doesn’t affect them.
Re:Introducing Ad Blocker for Firefox on iOS
by unl0ckd on Thursday September 03, 2026 @03:49PM
(#49555769)
This is different because Firefox Focus, a separate app, only blocks ads while using Firefox Focus. Firefox Focus can also be set as a Safari Content Blocker which allows Safari to benefit from Firefox Focus's ad blocking. (It's not the best ad blocker, I've found wBlock - https://github.com/0xCUB3/wBlock - is more effective, anecdotally and via adblock.turtlecute.org)
Regular Firefox (non-Focus, the app from the article) can not benefit from Safari Content Blockers, and therefore does not benefit from Firefox Focus's ad blocking.
Re:Introducing Ad Blocker for Firefox on iOS
by skarz on Tuesday September 01, 2026 @12:11PM
(#49523996)
For that, there's ProTube[1]. On the surface it behaves like YouTube Premium, under the hood it's just the mobile version of YouTube bundled into an iOS app. I have no idea why ads aren't served, I analyzed the network requests with Fiddler Everywhere and saw nothing nefarious.
Re:Introducing Ad Blocker for Firefox on iOS
by red369 on Tuesday September 01, 2026 @10:33PM
(#49531060)
I like "Vinegar - Tube Cleaner" for this.
It's not a perfect solution - I have occasionally noticed it leading to some buggy behaviour in the YouTube/YouTube Music sites using Safari, but nothing anywhere near as bad as using those websites without it!
The only odd behaviour I can call to mind was one time that it continued playing audio when I answered a phone call. It was easy to stop the music playing, and the other person on the call couldn't hear the music. I was actually disappointed that the other person couldn't hear the music, and I've been disappointed every time I've taken a phone call since and the music hasn't continued playing. I wish that was a feature :)
I think Vinegar was well worth the small one-time price, and I like supporting the developer. I've heard that Brave allows playing with the screen off, but I like my setup enough that I don't want to install Brave just for that.
Re:Introducing Ad Blocker for Firefox on iOS
by psd1 on Wednesday September 02, 2026 @05:12AM
(#49533759)
For android users: NewPipe (others exist too)
It's web scraping, and occasionally falls behind yt changes (2 years ago it was unusable for about a month). It could be described as an arms race, but Google appears to suffer it to live.
I suppose they understand that zero is not the optimal corruption target. (Because, as you asymptotically approach total control, the user cost also rises asymptotically.)
Re:Introducing Ad Blocker for Firefox on iOS
by ssl-3 on Tuesday September 01, 2026 @03:10PM
(#49526580)
I will check what particular settings I have for AdGuard when I get back home this evening. I don't recall anything particularly hairy but it has been a few years.
Re:Introducing Ad Blocker for Firefox on iOS
by kioleanu on Wednesday September 02, 2026 @12:37AM
(#49531772)
There‘s a checkbox called “Enhanced Protection” (name might vary, I have the app in another language) that specifically says it’s for stuff like YouTube
Re:Introducing Ad Blocker for Firefox on iOS
by red369 on Tuesday September 01, 2026 @10:37PM
(#49531080)
Safari with the uBlock Origin Lite extension works well for me - even with "Web page Contents and Browsing History" permission set to 'Deny' for all websites.
> This feature is experimental and is being introduced to the Firefox user base through a progressive rollout. It may not yet be available to all users. Additionally, remote improvements must be enabled.
Apparently, you can only block ads if you allow Mozilla telemetry. Thanks, dicks.
Re:Introducing Ad Blocker for Firefox on iOS
by drewg123 on Tuesday September 01, 2026 @11:05AM
(#49522966)
I HATE it when a company does a staged rollout of something after making a big announcement. If you're going to announce something, then don't stage the rollout. Its off by default after all..
Re:Introducing Ad Blocker for Firefox on iOS
by yboris on Tuesday September 01, 2026 @03:58PM
(#49527263)
Deeply frustrating - I felt like Mozilla was gaslighting me -- I spent 3 minutes double-checking that even after updating Firefox minutes ago the option is still not visible to me.
Making an announcement when fewer than 40% of your customers will see the feature fees like (unintentional) gaslighting.
Re:Introducing Ad Blocker for Firefox on iOS
by tomhow on Tuesday September 01, 2026 @05:39PM
(#49528618)
> Thanks, dicks.
Must we? Such vulgar swipes only weaken your position, making you seem like the bigger jerk. Please observe the guidelines, not because you owe Mozilla anything but because you owe this community and indeed yourself better than this. https://news.ycombinator.com/newsguidelines.html
Re:Introducing Ad Blocker for Firefox on iOS
by tomhow on Wednesday September 02, 2026 @04:00AM
(#49533211)
Appending "Thanks, dicks" weakens the comment because it demonstrates they have nothing to say other than vulgarity, which means they have nothing substantive to say at all. We never object to profanity by itself on HN. We do object to abusive swipes and name-calling, because it pulls discussion away from HN's primary purpose, which is curious conversation, and drags it towards the gutter.
While I have you: could you please have a re-read of the guidelines and have a think about if you really intend to participate here earnestly? We've asked you several times to lift your game, and we're not seeing any effort to reform. This place only continues to exist because we have guidelines and uphold them daily, and enough other people make the effort to contribute positively. https://news.ycombinator.com/newsguidelines.html
> Does ad blocking affect search engine ads?
> No. Ads shown on search engine results pages are not blocked.
A lot of the search results on top of Google are there to scam you, providing phone numbers for pass through services that charge $ for it, like flight cancellation:
Re:Introducing Ad Blocker for Firefox on iOS
by qwerpy on Tuesday September 01, 2026 @02:19PM
(#49525797)
Also they say they will continue to show Firefox’s sponsored links and ads. So, they’ll continue to show first party ads and google’s ads? And likely they won’t be able to keep up with meta’s anti ad blocking. That’s most ads on the internet. No thanks, I’ll stick to ublock origin lite on safari.
Re:Introducing Ad Blocker for Firefox on iOS
by Brian_K_White on Wednesday September 02, 2026 @06:00AM
(#49534116)
There's no reason to hope there is a way to tell a particular source of ads to turn itself off when you can just use a non-gimped ad block on a non-gimped platform and block all ads without caring if any of them are cooperative or adversarial.
Re:Introducing Ad Blocker for Firefox on iOS
by schubidubiduba on Tuesday September 01, 2026 @07:16PM
(#49529603)
That's because browsers should be free. They are infrastructure, just like bridges. And nobody wants a bridge troll sitting on the single bridge crossing the internet river, demanding money from everyone.
Re:Introducing Ad Blocker for Firefox on iOS
by pibaker on Tuesday September 01, 2026 @09:49PM
(#49530798)
You pay for bridges with tax. Tax funded browser sounds good in theory, but I don't trust the people managing my tax money to run a tech project like Firefox. Most likely it gets handed to the lowest private sector bidder, with the stipulation that any privacy preserving — sorry, I meant criminal hiding — features be removed.
Re:Introducing Ad Blocker for Firefox on iOS
by account42 on Thursday September 03, 2026 @04:56AM
(#49547585)
Good executives that have achieved an ever shrinking market share while continuing to piss of enthusiast users? At this point they could pay someone with zero experience minimum wage and would probably do no worse. Have you considered that a "good executive" (i.e. someone good at maximizing shareholder values and his own compensation) is the last person Firefox needs?
Re:Introducing Ad Blocker for Firefox on iOS
by shakow on Wednesday September 02, 2026 @10:56AM
(#49537308)
I'm not criticizing Orion for that; I actually enjoy it quite a lot (and will do even more when they will have ironed out all the UI bugs).
Also I'm eager to see how it will behave on Linux when they will have finished their port; I hope we will finally have a really low-energy consumption browser then.
Re:Introducing Ad Blocker for Firefox on iOS
by yubblegum on Tuesday September 01, 2026 @06:43PM
(#49529275)
What exactly is the problem? I understand a browser is a complex program but is the claim it is impossible to build a browser without continual dependence on advertising toxic dollars?
Re:Introducing Ad Blocker for Firefox on iOS
by makeitdouble on Tuesday September 01, 2026 @07:38PM
(#49529806)
> a browser is a complex program
A browser in the class of Firefox or Chrome is for all intents and purposes a full OS constantly exposed to the world.
I understand open source OS development to be sustainable thanks to the the effort put into the server farms. That doesn't work for client side software, with the additional hurdle of needing to be better than the ad funded browser.
Re:Introducing Ad Blocker for Firefox on iOS
by teekert on Wednesday September 02, 2026 @05:59AM
(#49534113)
My Linux kernel is not riddled with ads?
Maybe companies should see browsers more as a the Linux kernel, a precompetitive commodity layer on top of which we deliver/extract value to/from users.
Re:Introducing Ad Blocker for Firefox on iOS
by palata on Wednesday September 02, 2026 @06:14AM
(#49534233)
> My Linux kernel is not riddled with ads?
And Firefox is not riddled with ads. The websites it loads are. If you run a program that shows ads on your Linux distro, the Linux kernel won't block them, will it?
Re:Introducing Ad Blocker for Firefox on iOS
by yubblegum on Wednesday September 02, 2026 @06:17AM
(#49534258)
Does your hypothetical kernel make it easy or difficult for you to install add-ons that block ads? Does the organization that build it have a conflict of interest regarding advertisting/surveillance interests such as Google/Meta/...?
Re:Introducing Ad Blocker for Firefox on iOS
by palata on Wednesday September 02, 2026 @05:44PM
(#49542990)
Not sure what your point is. My comparison was not made to be stretched infinitely. Next question may be "does your kernel render web pages?", but I don't see where it is going.
But to give an answer: if you wanted to bake an ad-blocker in the Linux kernel that would prevent programs from showing ads in a transparent way (the ads just don't show and the programs still work and look fine), I think it would not be trivial at all.
But I don't see the point of going down that discussion.
Re:Introducing Ad Blocker for Firefox on iOS
by yubblegum on Thursday September 03, 2026 @10:03AM
(#49550067)
Look, Windows (apparently) displays ads to some users. So even for OSes, if they can get away with it, they will shove ads in our face.
Linux is a highly complex piece of software. It is OSS. And it does not shove ads in face of its users. So my point is if there is a will there is a way.
The question is then why aren't we all getting behind a solid OSS browser? Specially now with AI coding assist, this should be even more feasable.
Re:Introducing Ad Blocker for Firefox on iOS
by yubblegum on Thursday September 03, 2026 @02:35PM
(#49554554)
We're this conversation so Firefox is not up to task. And Chromium is connected in some way with the poster child for ad tech and surveillance capitalism.
So the point stands: OSS community has shown itself capable of tackling some of the hairiest technical challenges (Linux) and we should not let the notion that 'browsers can only be developed by corporations' stop us from creating OSS alternatives to the current offerings.
Re:Introducing Ad Blocker for Firefox on iOS
by palata on Thursday September 03, 2026 @04:01PM
(#49555991)
> OSS community has shown itself capable of tackling some of the hairiest technical challenges (Linux)
Has it though, say in the last decade? My first intuition would be that Linux was in a very different situation when it started. And it's not like there are 10 similar open source kernels that were created in the last decades and that got usable enough to be replacements for Linux...
Re:Introducing Ad Blocker for Firefox on iOS
by account42 on Thursday September 03, 2026 @05:02AM
(#49547630)
Perhaps not riddled but Mozilla has added ads to Firefox itself and considering their acquisitions and behavior in general you can expect them to add more.
Re:Introducing Ad Blocker for Firefox on iOS
by tgv on Wednesday September 02, 2026 @06:09AM
(#49534195)
Me too, but we are few. Google paid $585M in 2024. I don't think Mozilla can get 58 million users to pay $10 each. That might even exceed the FF user base. Even if they could, they would use it as extra money, not to get rid of Google.
Re:Introducing Ad Blocker for Firefox on iOS
by Meneth on Wednesday September 02, 2026 @07:45AM
(#49534865)
Mozilla has had a lot of funding over the years. They wasted most of it on useless side-projects. If, instead, they had saved up into a foundation, they could have been financially independent like a decade ago. Do not try to pay for Firefox; they'll just waste that too.
Re:Introducing Ad Blocker for Firefox on iOS
by qingcharles on Tuesday September 01, 2026 @07:04PM
(#49529489)
A neighbor came to ask for help today. He got locked out of his Facebook account and was getting impatient with their AI, so he Googled "facebook support number" clicked on the first link (almost certainly an ad) and called the number. The person on the other end apparently told him they needed access to his bank accounts to verify his identity and you know the rest of the story.
Re:Introducing Ad Blocker for Firefox on iOS
by cryptonym on Wednesday September 02, 2026 @02:58AM
(#49532697)
How is Alphabet not responsible this? They push ads for scams at the top and earn money from it. That should be 100% on them to reimburse, then go after the scammers.
Re:Introducing Ad Blocker for Firefox on iOS
by delis-thumbs-7e on Tuesday September 01, 2026 @03:06PM
(#49526516)
I tested and adblockers work on Safari for youtube ads again? Hmm, should I just give in and start using Safari again. Maybe this time it won’t dissappiunt me… Maybe it’s different this time…
Re:Introducing Ad Blocker for Firefox on iOS
by eikenberry on Tuesday September 01, 2026 @03:56PM
(#49527238)
It doesn't block the inline ads between story and comments on reddit.. my benchmark for browser ad blocking and ublock-origin is one of the few (only?) that does it. This is why I use the Orion browser on iOS.
Re:Introducing Ad Blocker for Firefox on iOS
by 9999gold on Tuesday September 01, 2026 @04:17PM
(#49527538)
It's a shame that the adblocker is limited, though. I've been using Orion as a replacement for Firefox on iOS, which has support for extensions (including uBlock Origin) and better UI/UX in my opinion, but it is not open source.
Re:Introducing Ad Blocker for Firefox on iOS
by sapphicsnail on Tuesday September 01, 2026 @04:55PM
(#49528074)
Would someone smarter than me mind explaining why FF on iOS can't use extensions? I know every browser has to use WebKit but I've heard Orion is able to use FF and Chrome extensions.
Re:Introducing Ad Blocker for Firefox on iOS
by sfink on Wednesday September 02, 2026 @02:21PM
(#49540276)
Sync, mainly.
You can send a tab to/from your Firefox desktop instance. Also synced passwords. Those aren't the only reasons -- Firefox on iOS has a lot of code in that wrapper -- but sync is the main one for me.
(There are also reasons why it's significantly worse than Safari, which has special privileges, so your question is valid.)
Re:Introducing Ad Blocker for Firefox on iOS
by c0_0p_ on Wednesday September 02, 2026 @12:12AM
(#49531631)
As others have mentioned it doesn't stop YouTube ads or search ads. Most likely because Mozilla is still quite dependent on Google for it's income.
Which is why I think we need to be less critical everytime Mozilla tries to make money some other way. They need to become more self sufficient in order to improve Firefox.
Re:Introducing Ad Blocker for Firefox on iOS
by worldsavior on Wednesday September 02, 2026 @06:35AM
(#49534371)
That's correct. Soon there will be Ladybird, hopefully in a few years a very good competitor to Chrome/Firefox.
The thing I'm worried about with Ladybird is it's core logic is being coded by AI. I don't mind AI in other regions of code but I think core logic should be carefully written. They're also not very organized. Deciding to rewrite the whole codebase from CPP to Swift, then the decision changes to Rust shows uncareful decision making.
Re:Introducing Ad Blocker for Firefox on iOS
by account42 on Thursday September 03, 2026 @05:07AM
(#49547665)
We need to be more critical every time Mozilla treats FF as a product to monetize. They should seek funding in the same way that every other charity does.
Re:Introducing Ad Blocker for Firefox on iOS
by DavideNL on Wednesday September 02, 2026 @02:28AM
(#49532479)
Aren't they like 10+ years late with this? So after all this time, Mozilla comes with a minimal ad-blocker that hardly blocks anything (easylist only, and worse [1] ), compared to all other ad-blockers that have been available on iOS for many years.
I don't understand, maybe i'm missing something...
[1] "Ad Blocker won’t block every ad. Ads served directly by the site you’re visiting and ads shown in search results will still appear."
Re:Introducing Ad Blocker for Firefox on iOS
by socalgal2 on Wednesday September 02, 2026 @04:27AM
(#49533421)
I once met a person that claimed they worked on iOS Chrome (the Safari wrap version) and when I asked them why the ad blockers didn't work they claimed they were unaware that the Safari iOS ad blockers didn't work in WebViews. I found that really hard to believe they didn't know.
Re:Introducing Ad Blocker for Firefox on iOS
by alentred on Wednesday September 02, 2026 @05:13AM
(#49533765)
I am using DNS filtering on mobile, and noticed a new trend on some websites that detect an ad blocker: they force a browser native alert message which effectively blocks the page, followed by a page reload when the alert is dismissed. Wonder if there is a solution for that.
Only to see that this is neither generally available, nor can you use it without enabling telemetry. I don't know who makes these decisions inside Mozilla, but I just don't get it.
> Previously, access to these changes required you to share technical and interraction data (telemetry) with Mozilla. However, as of Firefox version 148, you can opt into receiving remote improvements, even if you have opted out of sharing your telemetry or participating in our experimental studies.
https://support.mozilla.org/en-US/kb/remote-improvements
How did that even happen? I sure hope that was a bug and not a product decision, because that sounds very backwards.
1)Agreeing to it in the first place
2)Hiding it from users
3)Circling the wagons and setting the bugzilla ticket to a secrecy level so high all but upper management couldn't even view it, and marking all the related tickets as 'wontfix' and so on. The tickets are full of complaints that mozilla staff aren't being remotely transparent about what was going on or decisions being made.
Oh, and the kicker? It exposed the fact that Mozilla was employing people from adtech companies. The project manager for the Mr. Robot bullshit had her entire career worked at advertising companies.
The bug kept bouncing between being secret and public, and I remember seeing it was the PM who kept trying to make it secret, and then some unknown dickhead exec at m
bugzilla.mozilla.org/show_bug.cgi?id=1423003
Then there was the fact that the CEO was making more and more money as she drove Mozilla into the fucking ground with cratering market share numbers. Then there was Mozilla's absurdly expensive taste in real estate...
> If you’re a Firefox user, you may have noticed a weird new extension that suddenly showed up in your browser this week. > The extension is called “Looking Glass 1.0.3” and this is its description: MY REALITY IS JUST DIFFERENT FROM YOURS. Now that sounds ominous. It’s really not, though. It’s a promotional campaign between Firefox and the TV series Mr. Robot that brings an alternate reality game to your browser. This must have sounded like a great idea when somebody pitched it to Mozilla, but the backlash has been fierce.
"Unknown Mozilla dev addon "Looking Glass 1.0.3" on browser" - 757 points - Dec 15, 2017 - 515 comments - https://news.ycombinator.com/item?id=15931730
If this had been a hardcoded easter egg there would have been no real complaints. But showing up as a mystery extension spooked some people, and then misreporting made it spread a lot further than if all the reporting was accurate.
There might have been another way to do it later but we'll never know.
https://github.com/mozilla/addon-wr/blob/master/addon/backgr...
And I don't think the visibility of a bug report tells us whether they learned their lesson.
You could always tell they didn't mean to install chrome, because these people would also have a malware "Chrome" browser that installed through the exact same pathway.
Even the most obvious stuff needs to be said like... I don't know... but it looks like Google might be slightly bad here.
---
The CEO literally paid her hell a lot of money while she sold MDN to competition. While Rust to competition. While market shared shrinked from 9% (or 7%, forgot the exact number) to where it's now. Citing - NO MONEY!!!
We still have her controlling Mozilla right even though she is not CEO? And apparently we are not supposed to criticise em.
If there's someone at Mozilla reading this: turn it on already! I want to get off Orion, it's so buggy, but the internet is unusable without an ad blocker.
Yeah, seemingly tons of companies do this in a very weird way. Either make the switch 100% once you publish the press release, or wait until you reach 100% then publish. Starting the experiment with gradual rollout and then making the press release immediately seems like asking for potential problems and confusion among users.
A proper announcement done the day of the release, or an embedded notification like what Firefox already does (a "What's new" tab) that can be easily dismissed without any "Reminder me later" cr*p solves the issue.
I guess you could quietly update documentation at the start of the rollout, then make the blog post at the end.
Also sometimes tabs disappear from the tab picker, which makes tab management confusing.
As someone who successfully uses the internet day in and day out with zero ad blockers, this stance always amuses me. It's not hard to just ignore ads.
Is that for a technical reason or a commercial one?
YouTube Premium is one of the few subscriptions I am completely happy to pay.
So on that front I'd prefer YouTube go out of business so that something like Nebula can take its place. Or the only videos left at\re the ones doing it as a hobby and not as a job.
I'd imagine Google would start charging for videos that don't make enough money or heavily deprioritize them from discovery. That seems like a problem they could solve if they wanted to.
I'm surprised that YouTube doesnt ask $100 per year and then also show ads. Like App Store (which requires "developer fee" for doing far less)
YouTube videos actually have some real world disk space, bandwidth, etc costs just to show so if google doesn’t get to show an ad they lose money instead of an opportunity to make money.
> Sponsored shortcuts and other sponsored content shown by Firefox when you open a new tab are separate from ads on the web pages you visit, so Ad Blocker doesn’t affect them.
Regular Firefox (non-Focus, the app from the article) can not benefit from Safari Content Blockers, and therefore does not benefit from Firefox Focus's ad blocking.
[1] https://apps.apple.com/us/app/protube-block-ads-on-video/id6...
It's not a perfect solution - I have occasionally noticed it leading to some buggy behaviour in the YouTube/YouTube Music sites using Safari, but nothing anywhere near as bad as using those websites without it!
The only odd behaviour I can call to mind was one time that it continued playing audio when I answered a phone call. It was easy to stop the music playing, and the other person on the call couldn't hear the music. I was actually disappointed that the other person couldn't hear the music, and I've been disappointed every time I've taken a phone call since and the music hasn't continued playing. I wish that was a feature :)
I think Vinegar was well worth the small one-time price, and I like supporting the developer. I've heard that Brave allows playing with the screen off, but I like my setup enough that I don't want to install Brave just for that.
Please delete this before anyone sees it :)
It's web scraping, and occasionally falls behind yt changes (2 years ago it was unusable for about a month). It could be described as an arms race, but Google appears to suffer it to live.
I suppose they understand that zero is not the optimal corruption target. (Because, as you asymptotically approach total control, the user cost also rises asymptotically.)
> This feature is experimental and is being introduced to the Firefox user base through a progressive rollout. It may not yet be available to all users. Additionally, remote improvements must be enabled.
Apparently, you can only block ads if you allow Mozilla telemetry. Thanks, dicks.
Making an announcement when fewer than 40% of your customers will see the feature fees like (unintentional) gaslighting.
Must we? Such vulgar swipes only weaken your position, making you seem like the bigger jerk. Please observe the guidelines, not because you owe Mozilla anything but because you owe this community and indeed yourself better than this. https://news.ycombinator.com/newsguidelines.html
While I have you: could you please have a re-read of the guidelines and have a think about if you really intend to participate here earnestly? We've asked you several times to lift your game, and we're not seeing any effort to reform. This place only continues to exist because we have guidelines and uphold them daily, and enough other people make the effort to contribute positively. https://news.ycombinator.com/newsguidelines.html
As opposed to all the browsers that don't have this feature?
It's not done yet. When it's done it will just be a normal feature with no requirements.
> Does ad blocking affect search engine ads? > No. Ads shown on search engine results pages are not blocked.
A lot of the search results on top of Google are there to scam you, providing phone numbers for pass through services that charge $ for it, like flight cancellation:
https://www.reddit.com/r/Scams/comments/1p6h81i/beware_fake_...
So this omission should absolutely be addressed, but they probably cannot because of the Google Search contract...
If anyone's interested I have a very pretty one listed in Brooklyn. See my Google search ad for details. :P
But it will still have tolls.
maybe they should go get some then
Also I'm eager to see how it will behave on Linux when they will have finished their port; I hope we will finally have a really low-energy consumption browser then.
A browser in the class of Firefox or Chrome is for all intents and purposes a full OS constantly exposed to the world.
I understand open source OS development to be sustainable thanks to the the effort put into the server farms. That doesn't work for client side software, with the additional hurdle of needing to be better than the ad funded browser.
Maybe companies should see browsers more as a the Linux kernel, a precompetitive commodity layer on top of which we deliver/extract value to/from users.
And Firefox is not riddled with ads. The websites it loads are. If you run a program that shows ads on your Linux distro, the Linux kernel won't block them, will it?
But to give an answer: if you wanted to bake an ad-blocker in the Linux kernel that would prevent programs from showing ads in a transparent way (the ads just don't show and the programs still work and look fine), I think it would not be trivial at all.
But I don't see the point of going down that discussion.
Linux is a highly complex piece of software. It is OSS. And it does not shove ads in face of its users. So my point is if there is a will there is a way.
The question is then why aren't we all getting behind a solid OSS browser? Specially now with AI coding assist, this should be even more feasable.
Like Firefox or Chromium? Seems like we aren't, for some reason.
So the point stands: OSS community has shown itself capable of tackling some of the hairiest technical challenges (Linux) and we should not let the notion that 'browsers can only be developed by corporations' stop us from creating OSS alternatives to the current offerings.
Has it though, say in the last decade? My first intuition would be that Linux was in a very different situation when it started. And it's not like there are 10 similar open source kernels that were created in the last decades and that got usable enough to be replacements for Linux...
(and I love ff)
so basically less than 1 percent chance
Absolutely amazing, works inside webviews (e.g. netnewswire).
v3 just released.
https://github.com/0xCUB3/wBlock
You can send a tab to/from your Firefox desktop instance. Also synced passwords. Those aren't the only reasons -- Firefox on iOS has a lot of code in that wrapper -- but sync is the main one for me.
(There are also reasons why it's significantly worse than Safari, which has special privileges, so your question is valid.)
Can we get tab management on iOS too please?
Which is why I think we need to be less critical everytime Mozilla tries to make money some other way. They need to become more self sufficient in order to improve Firefox.
The thing I'm worried about with Ladybird is it's core logic is being coded by AI. I don't mind AI in other regions of code but I think core logic should be carefully written. They're also not very organized. Deciding to rewrite the whole codebase from CPP to Swift, then the decision changes to Rust shows uncareful decision making.
I don't understand, maybe i'm missing something...
[1] "Ad Blocker won’t block every ad. Ads served directly by the site you’re visiting and ads shown in search results will still appear."
Brave is doing it, Firefox can do it too. And maybe I can recommend that kind of browser to the average Joe again.