OpenAI applies the same strategy, but they’re using their equity to buy compute that is critical to improving their core technology. It’s circular, but more like a flywheel and less like a merry-go-round. I have some faith it could go another way.
But we know that growth in the models is not exponential, its much closer to logarithmic. So they spend =equity to get >results.
The ad spend was a merry go round, this is a flywheel where the turning grinds its gears until its a smooth burr. The math of the rising stock prices only begins to make sense if there is a possible breakthrough that changes the flywheel into a rocket, but as it stands its running a lemonade stand where you reinvest profits into lemons that give out less juice
In that sense it makes sense to keep spending billions even f model development is nearing diminishing return - it forces competition to do the same and in that game victory belongs to the guy with deeper pockets.
Investors know that, too. A lot of startup business is a popularity contents - number one is more attractive for the sheer fact of being number one. If you’re a very rational investor and don’t believe in the product you still have to play this game because others are playing it, making it true. The vortex will not stop unless limited partners start pushing back.
What _could_ prevent this from happening is the lack of available data today - everybody and their dog is trying to keep crawlers off, or make sure their data is no longer "safe"/"easy" to be used to train with.
The new OpenAI browser integration would be an example. Mostly the same model, but with a whole new channel of potential customers and lock in.
This can go either way. For databases open source integration tools prevailed, the commercial activity left hosting those tools.
But enterprise software integration that might end up mostly proprietary.
Citation needed. This is completely untrue AFAIK. They've claimed that inference is profitable, but not that they are making a profit when training costs are included.
Even if the model training part becomes less worthwhile, you can still use the data centers for serving API calls from customers.
The models are already useful for many applications, and they are being integrated into more business and consumer products every day.
Adoption is what will turn the flywheel into a rocket.
Power companies are even constructing or recommissioning power plants specifically to meet the needs of these data centers.
All of these investments have significant benefits over a long period of time. You can keep on upgrading GPUs as needed once you have the data center built.
They are clearly quite profitable as well, even if the chips inside are quickly depreciating assets. AWS and Azure make massive profits for Amazon and Microsoft.
There are physical products involved, but the situation otherwise feels very similar to ads prior to dotcom.
That's capital markets working as intended. It's not necessarily doomed to end in a fiery crash, although corrections along the way are a natural part of the process.
It seems very bubbly to me, but not dotcom level bubbly. Not yet anyway. Maybe we're in 1998 right now.
Capital markets weren't intended for round trip schemes. If a company on paper hands 100B to another company who gives it back to the first company, that money never existed and that is capital markets being defrauded rather than working as expected.
I don't tend to benefit from my predictions as things always take longer to unfold than I think they will, but I'm beyond bearish at present. I'd rather play blackjack.
I’ve made that mistake already.
I’m nervous about the economic data and the sky high valuations, but I’ll invest with the trend until the trend changes.
Not? Money is thrown after people without really looking at the details, just trying to get in on the hype train? That's exactly how the dotcom bubble felt like.
Nowhere near that level. There’s real demand and real revenue this time.
It won’t grow as fast as investors expect, which makes it a bubble if I’m right about that. But not comparable to the dotcom bubble. Not yet anyway.
PE ratios of 50 make no sense, there is no justification for such a ratio. At best we can ignore the ratio and say PE ratios are only useful in certain situations and this isn't one of them.
Imagine if we applied similar logic to other potential concerns. Is a genocide of 500,000 people okay because others have done drastically more?
If you have a better measure, share it. I trust data more than your or my feelings on the matter.
Things are worth what people are willing to pay for them. And that can change over time.
Sentiment matters more than fundamental value in the short term.
Long term, on a timescale of a decade or more, it’s different.
The thing is: you've paid nothing - all you did was trade pets and played an accounting trick to make them seem more valuable than they are.
That ultimately wouldn't be a big deal if the paper valuation from the trade didn't matter. As it stands, though, both parties could log it as both revenue and expenses, and being public companies their valuation, and debt they can borrow against it, is based in part on revenue numbers. If the number was meaningless who cares, but the numbers aren't meaningless and at such a scale they can impact the entire economy.
Actually, thinking more about it, if they both agreed the cat and dog were worth a billion dollars ahead of time, neither one would actually need that billion dollars as liquid cash, it could be an all-animal transaction.
Ugh I hate it so much, but you're right, it's coming.
I've started to wonder why we see so few companies do this. It's always "evil company lobbying to harm the its customers and the nation." Companies are made up of people, and for myself, if I was at a company I would be pushing to lobby on behalf of consumers to be able to keep a moral center and sleep at night. I am strongly for making money, but there are certain things I am not willing to do for it.
Targeted advertising is one of these things that I believe deserves to fully die. I have nothing against general analytics, nor gathering data about trends etc, but stalking every single person on the internet 24/7 is something people are put in jail for if they do it in person.
1) Google Search is now 99% crap that nobody wants, and even the AI answers are largely crap,
2) I believe somebody is going to eventually realize that search engines are stupid and improve on them. The whole idea of a single text box where you type some words and the search engine reads your mind to figure out the one thing you wanted, and then gives you one generic answer, is crap. We've just been blind to this because we don't see any other answer to realize we've been getting crap.
If I type in "when did MMS come out", Google will tell me when the candy product M&M's came out. But I wanted to know when the Multimedia Messaging Service was released. At some point somebody is going to realize that you can't actually tell what the hell the person wants from these simple queries alone. The computer needs to ask you questions to narrow down the field. That's sometimes what happens in ChatGPT, but it can be greatly improved with simple buttons/drop-downs/filters/etc. I think it'll also be improved by more dynamic and continuous voice input for context. (I notice Google Search now has audio input; I wonder if that came in after ChatGPT? Wayback Machine shows it starting in mid-2024) When they eventually implement all this, and people realize it's a million times better than what Google has, then Google will be playing catch-up.
https://time.com/archive/6931645/how-the-once-luminous-lucen...
The customers bought real equipment that was claimed to be required for the "exponential growth" of the Internet. It is very much like building data centers.
If they don't then they're spending a ton of money to level up models and tech now, but others will eventually catch up and their margins will vanish.
This will be true if (as I believe) AI will plateau as we run out of training data. As this happens, CPU process improvements and increased competition in the AI chip / GPU space will make it progressively cheaper to train and run large models. Eventually the cost of making models equivalent in power to OpenAI's models drops geometrically to the point that many organizations can do it... maybe even eventually groups of individuals with crowdfunding.
OpenAI's current big spending is helping bootstrap this by creating huge demand for silicon, and that is deflationary in terms of the cost of compute. The more money gets dumped into making faster cheaper AI chips the cheaper it gets for someone else to train GPT-5+ competitors.
The question is whether there is a network effect moat similar to the strong network effect moats around OSes, social media, and platforms. I'm not convinced this will be the case with AI because AI is good at dealing with imprecision. Switching out OpenAI for Anthropic or Mistral or Google or an open model hosted on commodity cloud is potentially quite easy because you can just prompt the other model to behave the same way... assuming it's similar in power.
Why would they run out of training data? They needed external data to bootstrap, now it's going directly to them through chatgpt or codex.
I’m thinking they eventually figure out who is the source of good data for a given domain, maybe.
Even if that is solved, models are terrible at long tail.
Or not - there still knowledge in people heads that is not bleeding into ai chat.
One implication here is that chats will morph to elicit more conversation to keep mining that mine. Which may lead to the need to enrage users to keep engagement.
Even if that weren't true having your software be cheaper to run is not a bad thing. It makes the software more valuable in the long run.
This is a pricey machine though. But 5-10 years from now I can imagine a mid-range machine running 200-400B models at a usable speed.
It is at the very least highly debatable how much their core technology is improving from generation to generation despite the ballooning costs.
That's only like 1/8th of a flywheel, though.
The other difference (besides Sam's deal making ability) is, willing investors: Nvidia's stock rally leaves it with a LOT of room to fund big bets right now. While in Oracle's case, they probably see GenAI as a way to go big in the Enterprise Cloud business.
And then what happens if the stock collapses?
I wonder how they felt during the .com era.
I'm commenting here in case a large crash occurs, to have a nice relic of the zeitgeist of the time.
2020: https://www.youtube.com/watch?v=rpiZ0DkHeGE 2019: https://www.cadtm.org/spip.php?page=imprimer&id_article=1732...
The practice was known as “zaitech”
> zaitech - financial engineering
> In 1984, Japan’s Ministry of Finance permitted companies to operate special accounts for their shareholdings, known as tokkin accounts. These accounts allowed companies to trade securities without paying capital gains tax on their profits.
> At the same time, Japanese companies were allowed to access the Eurobond market in London. Companies issued warrant bonds, a combination of traditional corporate bonds with an option (the “warrant") to purchase shares in the company at a specified price before expiry. Since Japanese shares were rising, the warrants became more valuable, allowing companies to issue bonds with low-interest payments.
> The companies, in turn, placed the money they raised into their tokkin accounts that invested in the stock market. Note the circularity: companies raised money by selling warrants that relied on increasing stock prices, which was used to buy more shares, thus increasing their gains from investing in the stock market.
https://www.capitalmind.in/insights/lost-decades-japan-1980s...
- Nvidia has too much cash because of massive profits and has nowhere to reinvest them internally.
- Nvidia instead invests in other companies that use their gpus by providing them deals that must be spent on nvidia products.
- This accelerates the growth of these companies, drives further lock in to nvidia's platform, and gives nvidia an equity stake in these companies.
- Since growth for these companies is accelerated, future revenue will be brought forward for nvidia and since these investments must be spent on nvidia gpus it drives further lock in to their platform.
- Nvidia also benefits from growth due to the equity they own.
This is all dependent on token economics being or becoming profitable. Everything seems to indicate that once the models are trained, they are extremely profitable and that training is the big money drain. If these models become massively profitable (or at least break even) then I don't see how this doesn't benefit Nvidia massively.
These guys are running hyper optimized cash extraction mega machines. There is no comparison to previous bubbles, cause so no such companies ever existed in the past.
It's easy for the techies to see the problems. But advertising results have been very measurable for a very long time by now. Larger advertisers can leave the details to their techies and still be very clear as to their advertising's productivity post-cost of doing business.
The question is where the profits are.
https://www.macrotrends.net/stocks/charts/MSFT/microsoft/ebi...
https://www.macrotrends.net/stocks/charts/AMZN/amazon/ebitda
Microsoft - 14,000 (multiple rounds); significant
Meta - 600 layoffs; insignificant for company size
Google - "Several hundred layoffs"; insignificant for a company size
Apple - No layoffs
Source: https://techcrunch.com/2025/10/24/tech-layoffs-2025-list/
And offshoring is also a huge cost-cutting effort everywhere.
Microsoft: desktop software
Meta: social media
Maybe on some technical definitions of "monopoly" these aren't monopolies, but nothing remotely resembling a monopoly? come on maan
Eastern Airways, a UK airline, has just gone bust due to accumulated debts of £26 million. That's not even a rounding error for Google, yet was enough to put a 47-year-old company into bankruptcy and its staff out of work.
I think the only historical parallel to this disparity was the era of the East India Company.
Some data would reinforce your case. Do you have it?
Here is my data point: "You Have No Idea How Screwed OpenAI Actually Is" - https://wlockett.medium.com/you-have-no-idea-how-screwed-ope...
Palm is closer but it's a different world. It's established that Internet advertising companies are worth trillions. It's only in retrospect that what Palm could have been is obvious.
Barring something very unexpected OpenAI is coming out on top. They're prepaying for a good 5-10 years of compute. That means their inference and training for that time are "free" because they've been paid for. They're going to be able to bury their competition in money or buy them out.
OpenAI is also first, but it is absolutely not a given that they are the Apple in this situation. Microsoft too had money to bury the competition, they even staged a fake funeral when they shipped windows phone 7.
> Barring something very unexpected
Like the release of an iPhone?
Blackberry was a big deal for a while, too
Then Apple came out with the iPhone but it was not clear they were going to be the market leader. They were certainly not the first mover.
With OpenAI, I see even less of a moat. Someone else comes along, makes a better foundational model, and they've got a gigantic advantage. What does OpenAI have?
This is where the money is. Anthropic just released claude for excel. If it replaces half of the spreadsheet pushers in the country theyre looking at massive revenue. They just started with coding because theres so much training data and the employees know a lot about coding
The reason I wonder about that is because that also seems to be the dynamic with all these deals and valuations. Surely if OpenAI would pay $30 billion on data centers, they could pay $40 billion, right? I'm not exactly sure where the price escalations actually top out.
Nothing on infra costs, hardware throughput + capacity (accounting for hidden tokens) & depreciation, just a blind faith that pricing by providers "covers all costs and more". Naive estimate of 1000 tokens per search using some simplistic queries, exactly the kind of usage you don't need or want an LLM for. LLMs excel in complex queries with complex and long output. Doesn't account at all for chain-of-thought (hidden tokens) that count as output tokens by the providers but are not present in the output (surprise).
Completely skips the fact the vast majority of paid LLM users use fixed subscription pricing precisely because the API pay-per-use version would be multiples more expensive and therefore not economical.
Moving on.
That's because it's coming at things from the other end: since we can't be sure exactly what companies are doing, we're just going to look at the actual market incentives and pricing available and try to work backwards from there. And to be fair, it also cites, for instance, deepseek's paper where they talk about what their power foot margins are on inference.
> just a blind faith that pricing by providers "covers all costs and more".
It's not blind faith. I think they make a really good argument for why the pricing by providers almost certainly does cover all the costs and more. Again, including citing white papers by some of those providers.
> Naive estimate of 1000 tokens per search using some simplistic queries, exactly the kind of usage you don't need or want an LLM for.
Those token estimates were for comparing to search pricing to establish whether — relative to other things on the market — LLMs were expensive, so obviously they wanted to choose something where the domain is similar to search. That wasn't for determining whether inference was profitable or not in itself, and has absolutely no bearing on that.
> Doesn't account at all for chain-of-thought (hidden tokens) that count as output tokens by the providers but are not present in the output (surprise).
Most open-source providers provide thinking tokens in the output. Just separated by some tokens so that UI and agent software can separate it out if they want to. I believe the number of thinking tokens that Claude and GPT-5 use can be known as well: https://www.augmentcode.com/blog/developers-are-choosing-old... typically, chain of thought tokens are also factored into API pricing in terms of what tokens you're charged for. So I have no idea what this point is supposed to mean.
> Completely skips the fact the vast majority of paid LLM users use fixed subscription pricing precisely because the API pay-per-use version would be multiples more expensive and therefore not economical.
That doesn't mean that selling inference by subscription isn't profitable either! This is a common misunderstanding of how subscriptions work. With these AI inference subscriptions, your usage is capped to ensure that the company doesn't lose too much money on you. And then the goal is with the subscriptions that most people who have a subscription will end up on average using less inference than they paid for in order to pay for those who use more so that it will equal out. And that's assuming that the upper limit on the subscription usage is actually more costly than the subscription being paid itself, and that's a pretty big assumption.
If you want something that factors in subscriptions and also does the sort of first principles analysis you want, this is a good article:
https://martinalderson.com/posts/are-openai-and-anthropic-re...
And in my opinion it seems pretty clear that basically everyone who does any kind of analysis whether black box or first principles on this comes to the conclusion that you can very easily make money on inference. The only people coming to any other conclusion are those that just look at the finances of U.S. AI companies and draw conclusions on that without doing any kind of more detailed breakdown — exactly like the article you linked me, which now I have finally been able to read, thanks to someone posting the archive link, which isn't actually making any kind of case about the subscription or unit economics of token inference whatsoever, but is instead just basing its case on the massive overinvestment of specifically open AI into gigantic hyperscale data centers, which is unrelated to the specific economics of AI itself.
Here's an idea: they could make actual GPUs used for games affordable again, and not have Jensen Huang lie on stage about their performance to justify their astronomical prices. Sure, companies might want to buy them for ML/AI and crash the market again but I'm sure a company of their caliber could solve that if they _really_ wanted to.
Yes, I’m certain they are spending an astronomical amount on that already, but why not more? Surely paying more money for construction of more facilities still nets gain even if you run into diminishing returns?
Instead they set up this whacko tax laundering scheme? Just seems like more corporate pocket filling to me, an idiot with no business knowledge.
TSMC is indeed increasing their production capability as fast as possible, but it's not easy... chip foundries are extremely expensive, complex, and take serious expertise to operate.
Think of exponential growth — would you rather increase the base or the exponent?
They know this madness can't go on forever. The last thing they need is to be left with billions of dollars of unused capacity when the bottom falls out of this very stupid bubble.
If they thought that, would they invest massively in the companies that own all these GPUs? They would not. They would invest in anything ELSE they could think of.
Plus, diversification is good for when the bubble inevitably bursts.
But that's long-term thinking and we can't have that. People give Huang credit for having had a long-term vision on AI, but it feels like he definitely has blinders on right now.
Does anyone who can afford an nvidia card actually buy something else? Yes some people hate nvidia, but it's not like they have a hard time selling cards.
Just give it a few years.
What is the actual value of a token? If it were generated by a human expert in a given field? This should set an upper limit for now.
aka this might be nvidia's next pivot. Contrary to gaming cards, the AI GPUs are productive assets. If nvidia feels that they will be very productive, then it makes sense that they invest broadly in the companies that are likely to make these profits. To share in the rewards while selling more GPUs.
This boom is a data center boom with AI being the software layer/driver. This one potentially has a lot longer to run even though everyone is freaking out now. If you believe the AI is rebuilding compute then this changes our compute paradigm in the future. As well as long as we don't get an over leveraged build out without revenue coming in the door. I think we are seeing a lot of revenue come in for certain applications.
The companies that are all smoke and mirrors built on chatGPT with little defensibility are probably the same as the ones you are referring to in the current era. Or the AI tooling companies.
To be clear circular deal flow is not a good look.
I can see the both sides of bull and bear at this moment.