News for hackers. Stuff that matters.
Re:Lego breaks ground on first US manufacturing facility by obblekk on Sunday April 23, 2023 @11:53AM (#35677289)
Interesting learnings for me from this article:

- Lego operates multiple $1B+ factories around the world - they are not just a design and marketing company

- 1400 manufacturing jobs in Virginia expected - not just an automated thing. Anyone know what changed economically to justify the high US labor costs? Particularly compared to MX

- 100% Carbon neutral via on-site Solar in Virginia (not particularly sunny). No offsets shenanigans. Oil prices might be too high today if this is about to happen to most new factories in the world.

Re:Lego breaks ground on first US manufacturing facility by rdsnsca on Sunday April 23, 2023 @12:22PM (#35677589)
They are also the largest manufacturer of rubber tires in the world

https://www.guinnessworldrecords.com/world-records/100909-la...

Re:Lego breaks ground on first US manufacturing facility by akiselev on Sunday April 23, 2023 @12:55PM (#35677979)
They're the "largest" manufacturer of tiny little toy car wheels that use a few grams of rubber.

It's a paid ad for LEGO, not a serious record.

Re:Lego breaks ground on first US manufacturing facility by munificent on Sunday April 23, 2023 @01:49PM (#35678603)
As opposed to those serious Guiness records like "farthest eyeball pop", "loudest purr by a domestic cat", "most face flesh tunnels", "most tennis balls held in the mouth (by a dog)", "most eyebrow waxes performed in eight hours by a team", and "longest head massage chain".

Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.

Re:Lego breaks ground on first US manufacturing facility by arcanemachiner on Sunday April 23, 2023 @02:12PM (#35678888)
The point still stands: By no reasonable definition is Lego the largest manufacturer of tires.
Re:Lego breaks ground on first US manufacturing facility by avar on Sunday April 23, 2023 @02:25PM (#35679062)
Why isn't it reasonable to call them the largest tire manufacturer?

They're not claiming to be the largest automotive tire manufacturer.

But structurally they make real tires, as opposed to some other brands, which might produce solid plastic wheels.

They're not pressurized, but neither are e.g. https://crocodiletires.com

If you're going to claim that toys don't count, that's going to get quite fuzzy. Some RC model tires are larger than those on some "real" vehicles.

Re:Lego breaks ground on first US manufacturing facility by akiselev on Sunday April 23, 2023 @02:38PM (#35679204)
Same reason we don't include LEGO house sales in national home construction statistics. When people hear the word "tire" they do think automotive tire. Or at least tractor tire. Or even bicycle tire. LEGO hot wheels are the last on the list a normal person would assume.
Re:Lego breaks ground on first US manufacturing facility by dwheeler on Sunday April 23, 2023 @03:44PM (#35679791)
It's also a delightful answer when you're "in a pub having an argument", if no one thought of that as a possible answer. Something that makes you smile is a good thing.
Re:Lego breaks ground on first US manufacturing facility by Kon-Peki on Sunday April 23, 2023 @06:59PM (#35681579)
> Why isn't it reasonable to call them the largest tire manufacturer?

Because they don’t make the largest tires?

(Joke)

Re:Lego breaks ground on first US manufacturing facility by dmonitor on Sunday April 23, 2023 @02:21PM (#35679004)
they produce the most tires? they’re incredibly small tires but there’s still a lot of them and they’re definitely tires.
Re:Lego breaks ground on first US manufacturing facility by fsckboy on Sunday April 23, 2023 @10:33PM (#35683050)
they may be tires, but they're not pneus, mon ami
Re:Lego breaks ground on first US manufacturing facility by simplotek on Sunday April 23, 2023 @03:05PM (#35679452)
> The point still stands: By no reasonable definition is Lego the largest manufacturer of tires.

This is clearly not true. All it takes is to acknowledge that Lego produces tires (which it does), check how many they produce per time period (which they provided) l, and compare with other statistics from other tire producers (which they do).

At best, you can claim that your personal definition of what a tire is doesn't match Lego's.

Re:Lego breaks ground on first US manufacturing facility by sclarisse on Monday April 24, 2023 @08:12AM (#35686652)
Mass might matter more than count.
Re:Lego breaks ground on first US manufacturing facility by fsckboy on Sunday April 23, 2023 @04:11PM (#35680031)
G*P said largest tire manufacturer, but if you click the link the article is titled "toy tyres". The article also points out that this 300M is also more than any automobile tire mfer. So it's not like any wool is being pulled, the record is for toy tyres.
Re:Lego breaks ground on first US manufacturing facility by munificent on Monday April 24, 2023 @08:11PM (#35694950)
The record is actually pretty clear:

https://www.guinnessworldrecords.com/world-records/100909-la...

Think of all the makes of tyre you know. Who would make the most tyres each year? The simple answer is Lego! Since 2006, Lego makes around 306 million rubber tyres each year for its construction kit toys. In 2010, this number was topped at 381 million tyres, easily beating all other tyre manufacturers. Even though Lego products are unlikely to fit an everyday car, they do fit all descriptions of a standard tyre, albeit of the solid rubber variety. Even the rubber compound used for the Lego products would not be out of place on a domestic car.

"Largest tire manufacturer" could reasonably be interpreted to mean:

* Largest company that manufactures tires

* Company that produces the most tires by mass/weight/volume

* Company that produces the most tires by number of tires

If you read the record, it's clear they mean the latter interpretation. By that interpretation, it seems like LEGO clearly is the winner.

The things they make are tires: They are rubber-like and go around wheels. There is no rule anywhere on Earth that says tires must not be on toys.

Re:Lego breaks ground on first US manufacturing facility by eli_gottlieb on Sunday April 23, 2023 @05:48PM (#35680992)
>Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.

Oh, those are the same Guinness! I always wondered.

Re:Lego breaks ground on first US manufacturing facility by pantalaimon on Sunday April 23, 2023 @05:52PM (#35681035)
And the Michelin Guide is published by the tire company, originally as a means to encourage car travel.
Re:Lego breaks ground on first US manufacturing facility by mrguyorama on Monday April 24, 2023 @12:20PM (#35689634)
>Guiness has always been a half-commercial silly enterprise.

No it is, in actuality, a marketing organization. They make all their money selling records. Their business is contracting with companies to come up with a marketable record, and then "observing" the client breaking that record, and then publishing that record. It's no different than those "award" companies that exist only to make up new awards to give companies.

It's the same as when JD power gave Chevy an award for "Highest Initial Quality", as if there is any customer value to a car that starts the best and immediately degrades.

Re:Lego breaks ground on first US manufacturing facility by Waterluvian on Sunday April 23, 2023 @02:05PM (#35678796)
It’s a fun piece of trivia. Jeez.
Re:Lego breaks ground on first US manufacturing facility by foobarian on Sunday April 23, 2023 @12:41PM (#35677827)
How do you mean not particularly sunny? Even Boston is at a similar or lower latitude than Southern Europe, can imagine Virginia being even better for solar.
Re:Lego breaks ground on first US manufacturing facility by TedDoesntTalk on Sunday April 23, 2023 @05:00PM (#35680578)
Have you ever been to Virginia? Have you compared it to the American southwest for sunshine?
Re:Lego breaks ground on first US manufacturing facility by LudwigNagasena on Monday April 24, 2023 @02:54AM (#35684422)
If that’s “not particularly sunny” for solar energy, you would be amazed to see how many solar panels there are in Europe north of Mediterranean countries.
Re:Lego breaks ground on first US manufacturing facility by Mashimo on Monday April 24, 2023 @03:43AM (#35684745)
You can find solarfarms in Denmark. Which latitude wise is in the middle of Canada. If there make sense here, why not Virginia?

I don't know much about solar panels, but just looking up sunshine hours it seems Virginia has a similar amount as Texas? And more than double as Billund.

Re:Lego breaks ground on first US manufacturing facility by dukeyukey on Sunday April 23, 2023 @12:38PM (#35677782)
> Anyone know what changed economically to justify the high US labor costs? Particularly compared to MX

My understanding is the US:

1. Is more politically, economically, and frankly physically secure than Mexico.

2. Has cheaper energy

3. Has a better-trained manufacturing workforce for the kinds of machine Lego is gonna use.

Re:Lego breaks ground on first US manufacturing facility by GalenErso on Sunday April 23, 2023 @12:48PM (#35677885)
Maybe they just received some good old-fashioned tax incentives? It's not always about geopolitics.
Re:Lego breaks ground on first US manufacturing facility by newjersey on Sunday April 23, 2023 @01:57PM (#35678687)
My guess is that Lego customers are also increasingly older.

I mean look at the millennium falcon.

https://www.lego.com/en-us/product/millennium-falcon-75192

https://i.imgur.com/vsxVnSJ.png

ages 16+

When I think of fancy lego, I think of something like this https://www.lego.com/en-us/product/lego-medium-creative-bric... because it has wheels and stuff, not just bricks.

I would have imagined "regular" lego was just different sizes of bricks, not even a sloped "roof" brick or wheels.

Also I think "made in USA" might help sales in the US and at the very least calms investors?

Re:Lego breaks ground on first US manufacturing facility by buck4roo on Sunday April 23, 2023 @06:00PM (#35681099)
Investors?

LEGO Group A/S remains privately held by the family that started it in Denmark.

Re:Lego breaks ground on first US manufacturing facility by Kye on Sunday April 23, 2023 @05:44PM (#35680966)
Tax incentives are geopolitics. That's why all the best sci-fi TV shows came out of Vancouver for a while and every movie and TV show for the last several years thanks the state of Georgia.
Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:25PM (#35683008)
That’s just politics
Re:Lego breaks ground on first US manufacturing facility by gtop3 on Sunday April 23, 2023 @05:16PM (#35680717)
Questions:

* Does the cheaper energy come into play with such a large onsite solar system?

* (From the point of view of a manufacturing company opening operations in the us) Does the US currently have a surplus of well trained manufacturing workers? I hear a lot of factory management/executives still complaining that the skilled labor they need just doesn't exist.

Re:Lego breaks ground on first US manufacturing facility by dukeyukey on Sunday April 23, 2023 @08:50PM (#35682390)
1. Yes, absolutely. There are very few developed countries with large population centres on or adjacent to strong solar potential, and fewer again if you limit them by others stuff Lego is looking for (e.g. workforce compatibility, market access).

2. That's probably true, but the US labour market is simultaneously huge, flexible, and well-educated. That gives it an advantage over most competitors.

Re:Lego breaks ground on first US manufacturing facility by proudeu on Sunday April 23, 2023 @09:05PM (#35682506)
Is this well educated labour force the part of the voter base of the two biggest parties across the pond? if yes then I wish the very best to the manufacturing trials there. We already have seen the quality of Us manufacturing recently with Tesla cars. The times that made in America was synonymous with good quality are long gone.
Re:Lego breaks ground on first US manufacturing facility by 7speter on Sunday April 23, 2023 @10:33PM (#35683052)
We make pretty good Hondas and Toyotas, though. My household has a 20 year old Camry from Kentucky that starts practically every time you crank it (except when the battery is too old).
Re:Lego breaks ground on first US manufacturing facility by HeyLaughingBoy on Monday April 24, 2023 @12:15PM (#35689538)
As a general rule, the quality of manufacturing output has far less to do with the workers, and more to do with the procedures that they're made to follow.

If you put people in a situation where they can only produce crap, then that's what you'll get.

Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:24PM (#35683000)
> Does the cheaper energy come into play with such a large onsite solar system?

Legos are made out of petroleum

Re:Lego breaks ground on first US manufacturing facility by 7jjjjjjj on Sunday April 23, 2023 @11:44PM (#35683443)
I'll try not to set them on fire.
Re:Lego breaks ground on first US manufacturing facility by buffington on Monday April 24, 2023 @07:02PM (#35694419)
And trees are made of wood. What's your point?

If the question was "what are Lego made of?" then this answer would at least make sense, but that's not what the question was.

For what it's worth, Lego has used a lot of different materials over the years, and not all of them have been petroleum based. To be fair, the majority of their new products are made from petroleum based plastics, including ABS (Acrylonitrile Butadiene Styrene), polypropylene, MABS (Methyl Methacrylate-Acrylonitrile-Butadiene-Styrene), PA (Polyamide, aka, nylon), POM (Polyoxymethylene), PE (Polyethylene), MTPO (Metallocene Thermoplastic Polyolefin), SEBS (Styrene-Ethylene-Butylene-Styrene, the material used for "rubber" tires and similar), and PET (Polyethylene Terephthalate).

There are efforts being made towards replacing ABS with recycled PET. Some kits may already use recycled PET.

Re:Lego breaks ground on first US manufacturing facility by HeWhoLurksLate on Sunday April 23, 2023 @05:29PM (#35680838)
Mexico has political stability problems, for one...
Re:Lego breaks ground on first US manufacturing facility by datavirtue on Monday April 24, 2023 @10:07AM (#35687858)
....AND workers are dirt cheap and have nearly zero protections.
Re:Lego breaks ground on first US manufacturing facility by mminer237 on Monday April 24, 2023 @10:52AM (#35688364)
What? Essentially no US factory is paying less than $15/hour. Like $20/hour is more common. And they have to pay benefits. That's more expensive than most of Europe.

In Mexico you would be lucky to make $5/hour.

Re:Lego breaks ground on first US manufacturing facility by bombcar on Sunday April 23, 2023 @12:08PM (#35677441)
It’s highly automated but you still need people to watch the machines. Many Lego factory videos are available.

If this lets them source much of the plastic locally, it will save on millions of boxes being shipped across the ocean. That’s a huge reduction in carbon, even if the local manufacturing costs a bit more.

Re:Lego breaks ground on first US manufacturing facility by bobthepanda on Sunday April 23, 2023 @02:44PM (#35679260)
Also, the general container shortage and supply chain issues over the years have showed that you want to hedge your bets with a global supply chain.
Re:Lego breaks ground on first US manufacturing facility by mupuff1234 on Sunday April 23, 2023 @04:21PM (#35680140)
Easy, build a container from Lego.
Re:Lego breaks ground on first US manufacturing facility by hanniabu on Sunday April 23, 2023 @03:12PM (#35679506)
Let's not pretend they care about the reduction in carbon. They'd only care about reduced shipping costs.
Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:26PM (#35683017)
Their product is literally made out of oil.
Re:Lego breaks ground on first US manufacturing facility by vidarh on Monday April 24, 2023 @03:14AM (#35684537)
Apparently they've started phasing in pieces made of bio-polyethylene made from sugarcane. But I haven't found anything about what proportion of their bricks that makes up, and presumably they'd be publicising it heavily for PR purposes if it was a large proportion so I'm guessing it's not a very large amount yet.
Re:Lego breaks ground on first US manufacturing facility by dzamo_norton on Monday April 24, 2023 @02:36PM (#35691377)
Is making bricks out of oil as bad as burning it?
Re:Lego breaks ground on first US manufacturing facility by tonyedgecombe on Sunday April 23, 2023 @12:25PM (#35677617)
>Oil prices might be too high today if this is about to happen to most new factories in the world.

I don't imagine this will have much impact on oil as the solar is offsetting electricity from coal/gas/nuclear/etc.

Re:Lego breaks ground on first US manufacturing facility by iso1631 on Sunday April 23, 2023 @12:14PM (#35677507)
> 100% Carbon neutral via on-site Solar in Virginia (not particularly sunny). No offsets shenanigans. Oil prices might be too high today if this is about to happen to most new factories in the world.

No mention of exporting kWh during the summer days and importing during winter nights?

Still good as every kWh of solar is a kWh of gas not burnt.

Re:Lego breaks ground on first US manufacturing facility by mlyle on Sunday April 23, 2023 @12:25PM (#35677622)
> No mention of exporting kWh during the summer days and importing during winter nights?

Almost certainly a great deal of this.

But

> > No offsets shenanigans.

Means they're not entering some shady arrangement with someone else that is doing green things and doing accounting magic to claim it's about the same. It's much harder to play games when you're talking about netting zero on-site.

> Still good as every kWh of solar is a kWh of gas not burnt.

This is becoming much less true in many places with a lot of solar, e.g. California.

Re:Lego breaks ground on first US manufacturing facility by iso1631 on Sunday April 23, 2023 @12:38PM (#35677785)
Is California not able to export electricity?

The lowest I see in thee last week was 3.1GW of natural gas for CISO. Similar amount to the lowest gas usage last June and July (2.7GW I think on June 19)

https://www.eia.gov/electricity/gridmonitor/dashboard/electr...

Re:Lego breaks ground on first US manufacturing facility by shadowgovt on Sunday April 23, 2023 @12:46PM (#35677864)
IIUC it's complicated.

Because the grid is, fundamentally, still storage-starved (though that's been improving in recent years), even with export the CA energy companies run into grid over-saturation problems on clear, sunny days. Eventually losses catch up with you pushing the power geographically far enough; they couldn't, for example, power the entire United States off of enough California solar.

So I naively suspect the issue is either exporting just saturates the adjacent grids too or other power companies are loathe to crash their prices by letting their grids saturate and therefore use whatever restrictions are allowed against exporting to keep CA's surplus off their grids.

Re:Lego breaks ground on first US manufacturing facility by iso1631 on Sunday April 23, 2023 @03:23PM (#35679605)
Except the data seems to show that California Independent System Operator (CISO) has not had a single hour where Gas hasn't produced at least 1GWh of electricity, even in the height of the day in the height of summer with the lowest demand, not even close

Maybe there are local bottlenecks inside the CISO network, but that's a very separate problem.

Re:Lego breaks ground on first US manufacturing facility by shadowgovt on Sunday April 23, 2023 @04:04PM (#35679954)
Interesting. That makes me wonder if the gas plants have to operate at some minimal output level because they can't go all the way into cold shutdown without risking grid integrity should something unexpected happen. Except that I was under the impression that gas-plants, in general, are bootstrappable plants and can kickstart themselves from a cold shutdown.
Re:Lego breaks ground on first US manufacturing facility by namibj on Sunday April 23, 2023 @11:53PM (#35683485)
Not all are bootstrap-capable, and many do co-generation for district heating, which can power absorption heat pumps for cooling in the summer.

Also a gas turbine core that's spinning can modulate power in seconds, unlike one that has to first be brought up to speed with external power (even if that's from batteries, or an on-site diesel (like AFAIK in the case of the black start capability of the downtown power plant in Wuppertal Barmen)).

Re:Lego breaks ground on first US manufacturing facility by Dylan16807 on Sunday April 23, 2023 @08:44PM (#35682349)
Ultra high voltage lines can reach all the way to the east coast with 10% losses and supposedly about 10 cents per kWh for construction and maintenance. And that's AC, which HVDC might beat.

So it seems to me like you could power the US off california solar if they had enough.

Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:32PM (#35683041)
That’s pretty incredible to think about. I didn’t think that was feasible.
Re:Lego breaks ground on first US manufacturing facility by iso1631 on Monday April 24, 2023 @04:31AM (#35685027)
Brazil has two or three 1200 mile plus HVDC lines in operation

The longest curently runing line is over 2500km, which from Los Angeles would cover the entirety of 17 states as well as cities like Vancouver, Calgary and even Winnipeg

Re:Lego breaks ground on first US manufacturing facility by cesarb on Monday April 24, 2023 @10:26AM (#35688069)
> Brazil has two or three 1200 mile plus HVDC lines in operation

There are four: Xingu-Estreito and Xingu-Rio for the Belo Monte dam, and the two parallel Rio Madeira lines for the Santo Antônio and Jirau dams on the Madeira river. They all take large amounts of hydroelectric power from the sparsely populated North region to the densely populated Southeast region. (There are also the two parallel Itaipu HVDC lines, but they're shorter than 1200 miles.)

Re:Lego breaks ground on first US manufacturing facility by iso1631 on Monday April 24, 2023 @04:21PM (#35692652)
> even with export the CA energy companies run into grid over-saturation problems on clear, sunny days

Which day, specifically, had zero natural gas generation?

Re:Lego breaks ground on first US manufacturing facility by sremani on Sunday April 23, 2023 @12:56PM (#35677985)
Plastics - where are they cheap? That is the answer.
Re:Lego breaks ground on first US manufacturing facility by jacquesm on Sunday April 23, 2023 @01:41PM (#35678520)
The plastics cost are relatively low for this product compared to many other products made of plastic. Lego is first and foremost a marketing machine (which they excel at) before they are an injection molding specialist (which they also excel at).

They've had their ups and downs over the years but the value add on 1 KG of ABS to sell for >> $200 is such that the plastic bit is almost an afterthought. Without the StarWars franchise and discovering adults rather than kids as a market Lego would be in an entirely different position today.

Re:Lego breaks ground on first US manufacturing facility by SoftTalker on Sunday April 23, 2023 @04:14PM (#35680067)
Did they discover adults or did those adults just grow up with Lego toys and never stop loving them?
Re:Lego breaks ground on first US manufacturing facility by jacquesm on Sunday April 23, 2023 @05:09PM (#35680660)
Most people from the Lego scene were out of it for a decade or more and then sort of rediscovered it, usually in tandem with their own kids.
Re:Lego breaks ground on first US manufacturing facility by onion2k on Sunday April 23, 2023 @04:50PM (#35680461)
I'd bet a large sum that the price of licensing the Star Wars brand is a greater part of the cost of a Lego Star Wars set than all of the plastic in it.
Re:Lego breaks ground on first US manufacturing facility by jacquesm on Sunday April 23, 2023 @05:09PM (#35680651)
I definitely would not be taking the other side of that bet, you can simply compare the per kg price of the branded sets vs the ones that are 'just' Lego.
Re:Lego breaks ground on first US manufacturing facility by TexanFeller on Sunday April 23, 2023 @02:57PM (#35679379)
> Anyone know what changed economically to justify the high US labor costs?

Based on prices I've seen shopping for my nephews they seem to be a luxury brand now that can afford to. Lots of elaborate and expensive sets sold for $50-200. In my day they were closer to plain bricks.

Re:Lego breaks ground on first US manufacturing facility by TedDoesntTalk on Sunday April 23, 2023 @04:02PM (#35679939)
I’ve posted before that Lego in the USA in the 1970s consisted of multi-colored bricks of different sizes. That’s it. And usually someone replies “You’re wrong” and points to some Lego mini-figure or elaborate kit that existed in the US in the 70s but in reality, I never ever saw one and neither me nor any of my friends ever had anything besides basic bricks. It’s like there is some alternate 1970s Lego reality that other children must have lived. Or revisionist history.

I think there were jet packs in the 1970s, too. But I never knew anyone who owned one.

Re:Lego breaks ground on first US manufacturing facility by majormajor on Sunday April 23, 2023 @04:09PM (#35679995)
The 90s are when fancy sets with specialized pieces REALLY took off. The 90s space stuff compared with the 80s was a big shift.

But that's still 30 years ago so Lego has been fancy pieces and custom kits for a couple generations of kids now.

Re:Lego breaks ground on first US manufacturing facility by gtop3 on Sunday April 23, 2023 @05:23PM (#35680774)
> But that's still 30 years ago so Lego has been fancy pieces and custom kits for a couple generations of kids now.

You can get a 790 piece big box of Lego brand plastic building blocks on Amazon for $35. These types of collections tend to end up in yard sells, or passed around extended families because they last longer than a single childhood. The none-fancy Lego branded blocks still exist, and are still a common part of childhood in America. Lego just doesn't have to market them as hard, and the sale volume is naturally lower.

Re:Lego breaks ground on first US manufacturing facility by majormajor on Sunday April 23, 2023 @06:44PM (#35681447)
Sure, and my young relatives do things basically the same as I did: have a stable of "common" bricks + a bunch of specialty models.

Then when you get bored with the specialty model as-it-is, the pieces go in the bins and you remix them with everything else :)

Re:Lego breaks ground on first US manufacturing facility by nicoburns on Sunday April 23, 2023 @06:56PM (#35681560)
They push the sets pretty hard. I know someone who ran a toy shop, and Lego wouldn’t sell them plain brick packets unless they bought a certain number of expensive sets.
Re:Lego breaks ground on first US manufacturing facility by LudwigNagasena on Monday April 24, 2023 @12:12AM (#35683578)
I think in 00s they didn’t abuse special pieces so much as they do now. Their sets looked more like “see what can be done with our pieces” rather than ”you have to buy this exact set because only it contains the pieces you need to build it”.
Re:Lego breaks ground on first US manufacturing facility by vidarh on Monday April 24, 2023 @03:46AM (#35684764)
There are very sets that contains exclusives, and then usually minifigs, and you can also pick and buy individual pieces. But they are certainly leaning far more into the special pieces. That said, there even when I was buying LEGO sets for myself or begging for them for christmas and birthdays in the early 1980's, it was still on the basis on wanting a specific set because of how they made it look assembled, not for "just" the collection of bricks.
Re:Lego breaks ground on first US manufacturing facility by vidarh on Monday April 24, 2023 @03:37AM (#35684707)
I agree it was mostly basic that early, but already by the 80's, LEGO ads were full of elaborate sets. Not nearly as elaborate as now, but certainly much more. The proportion of special pieces in each set were certainly much smaller, and made getting those special pieces a lot more exciting.

This [1] from LEGO Movie specifically plays on the 1980's space sets, for example, and I personally had quite a few of these [2] sets in the early 80's.

[1] https://www.lego.com/en-gb/product/benny-s-space-squad-70841

[2] http://www.doubledumbassonyou.com/2016/02/19/lets-enjoy-a-lo...

Re:Lego breaks ground on first US manufacturing facility by TedDoesntTalk on Monday April 24, 2023 @08:33AM (#35686851)
Great! But the comment was about the 1970s.
Re:Lego breaks ground on first US manufacturing facility by vidarh on Monday April 24, 2023 @08:53AM (#35687059)
Yes, but the comment above yours was not, and hence the discussion is not confined to just that. My point being that this changed a very long time ago. It's not 1970s vs now but 1970s and before vs the last 40 years.
Re:Lego breaks ground on first US manufacturing facility by rags2riches on Monday April 24, 2023 @01:45AM (#35684067)
> Notoriously Expensive Lego Prices Scale Linearly, Remain Constant Over Time

> If there’s one big gripe common among brickheads, it’s that the prices of LEGO sets are quite lofty (plus maybe not enough spaceships). But two disparate people interested in the plastique fantastique eschewed conjecture in favor of hard data, and found that LEGO prices scale linearly with piece count, and that on average, prices of sets have actually remained constant over the last couple of decades.

https://nerdist.com/article/notoriously-expensive-lego-price...

Re:Lego breaks ground on first US manufacturing facility by stef25 on Monday April 24, 2023 @06:53AM (#35685945)
FWIW with some of the bigger sets they seemed to make it needlessly complex and tedious. You have to assemble little pointless pieces together that they could have easily delivered as one piece. If they really do charge per piece then it makes sense to me now.
Re:Lego breaks ground on first US manufacturing facility by vidarh on Monday April 24, 2023 @08:57AM (#35687098)
They don't charge per piece. The price per piece is calculated backwards from the sets and number of pieces. Of course it correlates, but the price per piece varies significantly based on the size etc. of the pieces.

But LEGO has always favoured pieces that even when they look very specific usually have a significant level of reusability in other contexts. Hence "pointless" pieces that aren't actually pointless because their appearance is sufficiently generic.

Re:Lego breaks ground on first US manufacturing facility by rconti on Monday April 24, 2023 @01:51AM (#35684104)
"Can afford to" is rarely a reason to do so. There's still more profit in choosing not to. So there must be at least a contributing factor.
Re:Lego breaks ground on first US manufacturing facility by vidarh on Monday April 24, 2023 @03:32AM (#35684673)
You're right that there are lots of elaborate and expensive sets, but the basics are still available.

E.g. you can still buy loose bricks from LEGO, so can make it as simple as you like. If you want basic stuff packaged up, the LEGO Classic line has sets starting very small that consists of a batch of bricks and a small set of themed special parts. On the UK site at least they also have more than 500 sets under 20 GBP/25 USD (you can search by price) including a number under 10 GBP / $12, but the majority of these sets will be full of special parts simply because there's little point in packaging up the same small selection of basic bricks in umpteen different sets.

Overall, the price per piece of LEGO varies greatly by set (average per category of set varies from less than 20 cents to nearly 2 dollars per piece) because of different weighting of types of pieces, but the inflation adjusted cost of the basic/cheapest pieces have remained consistently stable [1]

[1] https://brickinsights.com/statistics/ppp

Re:Lego breaks ground on first US manufacturing facility by weinzierl on Sunday April 23, 2023 @03:06PM (#35679464)
They also operate a respectable number of theme parks and hotels around the world.

https://www.legoland.com/

Re:Lego breaks ground on first US manufacturing facility by Dextro on Sunday April 23, 2023 @03:22PM (#35679595)
If I remember right, they were forced to sell the theme park business when they were in dire financial straights in the early 00s.

While Legoland still exists, it's now a license and the parks owned by a separate company

Re:Lego breaks ground on first US manufacturing facility by simse on Sunday April 23, 2023 @03:37PM (#35679731)
That is correct, but has since been bought back. Well it's a little more complicated, but it's 50% owned by the Kirky family.
Re:Lego breaks ground on first US manufacturing facility by Dextro on Monday April 24, 2023 @04:17AM (#35684941)
Thanks! I had completely missed that development. TIL
Re:Lego breaks ground on first US manufacturing facility by fnordpiglet on Sunday April 23, 2023 @03:54PM (#35679872)
Virginia is actually home to enormous amounts of solar. Not the least of which is Amazon production for AWS regions.
Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:22PM (#35682987)
> 100% Carbon neutral via on-site Solar in Virginia (not particularly sunny). No offsets shenanigans.

I appreciate no offset shenanigans but did they factor in the fact that their product is made out of petroleum?

Re:Lego breaks ground on first US manufacturing facility by mlindner on Sunday April 23, 2023 @10:27PM (#35683020)
I'd argue this is one of the okay uses for petroleum as it's converted directly into a high value product and not emitted as pollution. I assume people don't do a lot of throwing away of Lego bricks. Going into the future I predict petroleum will be used to make material products a lot longer than it's used to make fuel. Even after we stop mining petroleum we'll still be turning farm crops into the same material.
Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:45PM (#35683118)
That’s a fair point, but it still requires the production of oil and means the material will practically never break down in a landfill.
Re:Lego breaks ground on first US manufacturing facility by mlindner on Monday April 24, 2023 @12:19AM (#35683606)
You can make the same material by originating it from crops and it still wouldn't break down. Also the historical alternatives for this material in most applications are aluminum and glass which also will not break down in landfills.
Re:Lego breaks ground on first US manufacturing facility by concordDance on Monday April 24, 2023 @07:56AM (#35686484)
The same is true of, say, concrete.

Not breaking down in landfill doesn't really matter as long as it doesn't leech pollutants into the water table or somesuch.

Re:Lego breaks ground on first US manufacturing facility by devjab on Monday April 24, 2023 @01:59AM (#35684147)
> Solar in Virginia (not particularly sunny).

I work with solar, not directly but we turn investor money into solar plants, and part of that is getting the most money out of them as possible. The amount of sun obviously matters, but the temperature matters more. The hotter it gets the less efficient the solarpanels become at generating electricty.

The efficiency starts dropping by around 0.5% for every degree celcius above 25 degrees celcius. In hotter climates, you can build solarplants differently, similarly to the one in that james bond movie I believe, not too sure as we don't do that, and I'm obviously not into the engineering part. I mean, I've read the manual of some solarinverters, but that was to get data out of them. Aside from that, solarplanes do actually generate power on cloudy days, not as much, but the only thing that really stop them is snow. The coolest thing about solar, is that it's very predictable. We can basically forecast our budgets for decades to come, because we know exactly how much energy we're going to be producing each month, and with the advances in storage, you'll soon be capable of storing excess power for nights.

Anyway, areas with 10-35 degree celcius are often better suited for solar power than hotter areas with more sun. That's not to say you shouldn't build solar in hot areas, but if you're planning where to put your solar powered factory down, you're likely going to take that into account. Along with a range of other things. I'd wager that logistics and taxes were more important for Lego.