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Re:Lego breaks ground on first US manufacturing facility by GalenErso on Sunday April 23, 2023 @12:48PM (#35677885)
Maybe they just received some good old-fashioned tax incentives? It's not always about geopolitics.
Re:Lego breaks ground on first US manufacturing facility by newjersey on Sunday April 23, 2023 @01:57PM (#35678687)
My guess is that Lego customers are also increasingly older.

I mean look at the millennium falcon.

https://www.lego.com/en-us/product/millennium-falcon-75192

https://i.imgur.com/vsxVnSJ.png

ages 16+

When I think of fancy lego, I think of something like this https://www.lego.com/en-us/product/lego-medium-creative-bric... because it has wheels and stuff, not just bricks.

I would have imagined "regular" lego was just different sizes of bricks, not even a sloped "roof" brick or wheels.

Also I think "made in USA" might help sales in the US and at the very least calms investors?

Re:Lego breaks ground on first US manufacturing facility by buck4roo on Sunday April 23, 2023 @06:00PM (#35681099)
Investors?

LEGO Group A/S remains privately held by the family that started it in Denmark.

Re:Lego breaks ground on first US manufacturing facility by Kye on Sunday April 23, 2023 @05:44PM (#35680966)
Tax incentives are geopolitics. That's why all the best sci-fi TV shows came out of Vancouver for a while and every movie and TV show for the last several years thanks the state of Georgia.
Re:Lego breaks ground on first US manufacturing facility by nonethewiser on Sunday April 23, 2023 @10:25PM (#35683008)
That’s just politics