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Re:Lego breaks ground on first US manufacturing facility by onion2k on Sunday April 23, 2023 @04:50PM (#35680461)
I'd bet a large sum that the price of licensing the Star Wars brand is a greater part of the cost of a Lego Star Wars set than all of the plastic in it.
Re:Lego breaks ground on first US manufacturing facility by jacquesm on Sunday April 23, 2023 @05:09PM (#35680651)
I definitely would not be taking the other side of that bet, you can simply compare the per kg price of the branded sets vs the ones that are 'just' Lego.