When that day comes, the moment Facebook and Meta are declared dead I will go out, order the most expensive bottle of champagne, and celebrate all night. Future generations of an advanced technological society will look back in horror and disbelief that a small cadre of privateers were allowed to run amok dominating the cultural communications of billions of people. The harms to individuals and society will take decades to reckon with. The lost opportunities for us to evolve instead of "amusing ourselves to death" will be one of the great questions of the future. "Why, while the planet was burning", they will ask, "did people spend all day sending each other selfies?"
I'll keep my bottle of champagne for the day targeted advertising is regulated away, either on privacy grounds or on "Section 230" grounds (if you're curating content to increase engagement it's fair that you should be considered an editor and thus lose Section 230 protection and start being liable for any inflammatory content you promote to increase engagement).
This has rarely been a priority in capitalism.
A reasonable definition of social media is that it refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. "
In other words, roughly: a medium in which media created and consumed by the crowds vs. institutions.
Also see https://en.wikipedia.org/wiki/Social_media for a longer description.
> Is YouTube also social media?
Yes. "YouTube is an American online video sharing and social media platform headquartered in San Bruno, California." -- https://en.wikipedia.org/wiki/YouTube
They are all media that you interact with and also interact with others via. The distinction is made with television/radio, where interaction is purely one-way, and is therefore not social media.
I think it is much worse than dominating. Let me try: as a FB user, your "communication" with your network is not only mediated by FB, but actively manipulated to such a degree that you're no longer communicating directly with individuals in your network. When we give up the ability or the pattern of communicating directly with each other, bad shit happens.
There is no reason to celebrate
Are you thinking that digital technology is irrevocably corrupted and hereafter can only be employed toward abusive and manipulative ends?
Or are you supposing that because we have allowed some companies to damage society through abuses of technology, that the situation can never be remedied. No laws can ever be brought to bear?
Or are you alluding to something within the collective psyche, making a social-anthropology statement of sorts, that people, having tasted the ruin of apathy, nihilism and decadence will not recover in spirit and build a more positive technological world?
Or something else?
I'm genuinely curious what you imagine is the powerful force that underwrites malevolent entities in the digital realm?
I'm working for a small company currently and am watching the same thing play out on a much smaller scale. The company was growing organically at a good clip. We've had zero customer churn in 6+ years and service some of the largest companies in their respective verticals. Company fires the current CEO based on board recommendations, hires a CRO who was in sales at Oracle for 7 years, CRO brings in his overpriced underlings to "manage", CRO starts refocusing all concerns around the sales process (starting with making everyone spend an inordinate amount of time learning/relearning MEDDPICC) and tying up hours of the work week in unproductive oversight meetings. Now I haven't been here long but I've seen this play out before. CRO will sit here for 2+ years and milk it into the ground blaming everyone for every failure but himself. He'll even throw his guys under the bus if needed (which is why they're there in the first place - ownership buffer). We're starting to see product issues because of the focal shift internally and the distraction this guy is creating. It's so unfortunate - I've yet to hear the CRO talk about a customer outside of the subject matter of revenue. It's sick and twisted. These types of "executives" are narcissists through and through and they are the toxic seed that kills great companies.
Then they take their "success" to the next company and the cycle repeats.
Indeed, that's what the parent commenter said.
What I do is look at all those historical "slippery slopes of bad faith" that didn't survive, and ask "Why not?". What changed in society and stopped that?
Child labour was set to explode in the industrial revolution. Kids as young as 7 or 8 worked in factories. At the time it would have been reasonable to extrapolate that in a few decades all children would need to be employed in mills and mines. And we can talk about slavery, and disenfranchisement of women, and many more things in the same way.
To take a counter-example, the proliferation of cars on the roads is something we have not been able to stem through reason alone. I think this sets up a sense of "technological exceptionalism" in which theories of determinism currently dominate. In my opinion this is a very immature (Level 1 civilisation) view of things.
But when we look at all the malevolent trajectories that were corrected, it always begins when we name it. Naming a problem (acknowledging it as undesirable) sets in motion the progress towards overcoming it.
I think we are living through precisely that age with digital technology. We are in a process of naming, qualifying and understanding new harms. We are starting to apply the same progressive models we have for race, gender and public health, to technology. The course is set. It might seem time is not be on our side, but the industrialists of today are no more powerful than those of yesterday against the tides of society.
There are substantive differences to this time around. We had a technological explosion for one which meant in terms of technology we jumped much farther forward than we had before. However the same cultural and civil failings are still there and still proceeding in much the same cycle.
I don't think Social Media is evil per-se. I do think that it is an extremely effective Mob amplifier. We used to have mobs form at a local level and their effects rarely managed to expand to a national level. Now we get global mobs via social media. Mob's have been around forever in human society.
They are rarely rational. Even when they are motivated by real problems they often tear down or destroy as much or more of the good as they do the bad. They tend to be indiscriminate and I don't think we are really prepared for the types of Mobs that Social Media enables. Maybe we'll be able to name this for what it is and find a counter to it. But I haven't seen any effective attempts to name the phenomena for what is. Instead I just see yet another Mob forming with a complaint about how companies are getting away with exploiting people. In this case I think it's less exploitation and more just amplification, intended or otherwise.
How do you limit the amplification without limiting free speech?
I can't speak for the rest of the world, but in the United States? Absolutely yes.
So, pretty much "option 3". A social shift.
> Meta will only disappear when someone else creates an even more engaging and therefore malignant platform.
I agree that there has been a profound change in "western" culture, and about a third of all the world are in this space (a staggering three billion people!). But I disagree that is an irreversible state of affairs and therefore a downward spiral towards worse and worse technology.
Let's not suppose the worst of people. Can they not change. Do all sick people and addicts remain sick and addicted forever? Or do they recover?
I wrote a chapter in Digital Vegan that presses a striking metaphor.
The chapter is "Hatland" [1]
It's based on a funny discussion I have with students in lectures about a photo from the 1940s. Every single person in a crowd of hundreds of people is wearing a hat! Trilbys, bowlers, caps... men the women too. In the 40's you just didn't go out without a hat in polite society. (It's also parodied in Python's "The Meaning of Life")
What people didn't realise is how parochial and fleeting that moment was. At the time people would have said "The hat is out of the bag!" A photo from 20 years later has nobody waring hats, but everyone with long hair and tie-dyes.
By your reasoning we would all be wearing 10ft high top-hats by now, because "someone else will create an even more engaging and therefore malignant head wear" :)
It's only when you look at culture as a historian/anthropologist that you break out of parochialism see the bigger truths.
One might label it a flaw in human evolution (even though it might have had positive selection pressure), something that can be "cured". Perhaps.
> Do all sick people and addicts remain sick and addicted forever? Or do they recover?
I don't know that any significant number of addicts, let alone many or most, ever "recover". But I also don't know that they don't. My money is on the former until we deeply understand addiction and can cure it.
It's actually a lot more work to imagine a better society, because that requires actual ideas for what could be different and how we might get there. Saying, "things will be the same but worse" is a lot easier than saying, "things could be different and better, and here's how". (Full disclosure: I'm stealing this idea from Hope in the Dark by Rebecca Solnit, which I'm currently reading and thoroughly enjoying.)
Notwithstanding its potential to become (or current reality as) a propaganda tool of the Chinese government, based on my very limited experience with it, TikTok actually feels both healthier and stupider (in a vapid entertainment sense) than Facebook and Twitter. I have yet to be outraged by anything I've encountered on TikTok, whereas if I so much as glance at a tweet on Twitter on its web interface, while not logged in, I'm almost guaranteed to be presented with other tweets from people who infuriate or disgust me. Discord also feels healthier than either of those platforms, it's really just a much better version of IRC. As such, perhaps we are already seeing a more healthy ecosystem emerge.
But setting aside the platform side of things, this discussion [1] on the Ezra Klein show calls the current disruptive era "transitory" in the same way that the dawn of other communication media were disruptive and transitory. Eventually, people adjust. Perhaps we are on our way to becoming immune to attention hijacking, outrage politics and FOMO. Speaking for myself, I've certainly become far better at resisting the pull of those phenomena.
1: https://www.nytimes.com/2022/07/26/opinion/ezra-klein-podcas...
I don't think this is necessarily true. Maybe this will end a different way.
For n=me, I've used facebook when I was younger but stopped using it (and all other social networks for their stated purpose - sharing and connecting) when the algos replaced the chronological order and tried to shove odorless excrement in my eyes non-stop. I'm not looking for a new one.
What I do now? I have a couple of private Signal groups where I and my friends shoot the shit. That's where I get most social value out of the Internet. I use Twitter for news. I use Reddit a bit for trash-browsing. That's it.
Now, this might be a function of me getting older and grumpier and preferring meeting people I already know, sure. I wouldn't however assume that this all will end in a more and more terrible "social" networks. Then again, I might be totally off base because I see that TikTok is eating facebook's lunch and it's not any better for humanity I think.
You're confusing users with customers. The customers are advertisers. The users overwhelmingly aren't.
Has that changed?
So no one is really trying to get you to "follow" them, they just hang around neighborhood groups to see if they can find someone who needs a caterer or a contractor.
There’s a lot of stuff wrong with FB but it’s fundamentally a useful thing where there’s no great alternative (being vaguely aware of what not-so-close acquaintances are doing)
It has also basically eaten Craigslist where I live (Baltimore)
My wife and I were not Facebook users five years ago, but our neighborhood organizations are on Facebook, and so are the best places to find secondhand stuff. So we're Facebook users.
Anyone who's tried to use their advertiser tools is unlikely to agree with this. Hard to remember any software I've used with a worse user interface in recent memory.
Pretty sure you can do courses and get certified in it.
> You and I aren't Facebook's users
A user is someone who uses a product, by any reasonable definition.
Advertisers are certainly (commercial) customers, but the average person IS a user of Facebook.
> we are the ore Facebook has been mining
This I do agree with, my own metaphor has been harvesting rather than mining (like in the Matrix or in Jupiter Ascending). But being something mined/harvested does not preclude also being a user.
The elephant in the room is advertising tracking. Nothing to facebook matters. If I as an advertiser can't see what I am paying for, I am leaving. Advertisers DO NOT want to pay for impressions - they want to pay for conversions (clicks/installs/etc). Without a way to see if a particular ad spend converted - all ad spend ends. Facebook could now be doomed. Apple has changed its policies [1] to help its users to remove advertiser tracking. Mobile has taken over almost all impressions.
"They're throwing whatever they can think of at the wall to see if anything sticks." They are beyond fucked here. Whatever they create, apple is blocking tracking. So new products/features do NOT matter. They need a way to figure out tracking - I don't have a solution (besides leaving and just using apple store iads).
https://www.theverge.com/2021/4/27/22405474/apple-app-tracki...
well, aren't older eyeballs more valuable anyway? Like more disposable income, maybe more free time for those retired? The mine might be empty some day in the future, but it doesn't seem to be the case right now
Unless you're selling a new kind of golf putter or a very expensive prescription medicine for high blood pressure. Then you want the oldsters.
Occasionally I find myself having lunch someplace that has daytime tv on. That’s where I see the ads for pharmaceuticals and insurance.
As someone the wrong side of 50, I can actually tell you that practically none of my friends in my age group use FB any more either. For my non-techie friends, we're all in whatsapp groups.
The only thing that keeps me on facebook are sports clubs that I'm a member of, organise a lot of activities via facebook.
In my opinion it's not the UI that is the problem; it's the decision they made to allow all nutcases with their nutjob theories to run rampant, in order to make a quick buck out of peoples' outrage.
No one important at Instagram is fighting for the vision of what IG is. They’re just fighting to try and claw eyeballs away from emerging platforms and their success is being judged on how many people they get to push on these new formats. They don’t care if it’s at the detriment to what made their product great to begin with, because all they’re looking at is “how many reels are they watching. How many stories are they posting”.
Thing is with this strategy because there is no overall vision and no one standing up and saying “we shouldn’t add this” you get the equivalent of a burger restaurant serving sushi and tacos too but their burgers just suck now.
Crazy seeing it happen as the competing experiences encroach on screen space. IG now has Snapchat at the top and TikTok “ad breaks” in the feed. Twitter now has Clubhouse at the top. Etc.
But if Facebook turned around and would say "hey if you all start paying us we can drop the whole evil thing" then yeah they'll get my middle finger. They just have lost my trust.
a) Isn't that reasonable for a chat app? I mean, contact book, photos, location are all things that are likely part of the fabric of your chats with others?
b) It might ask for permission, but does it stop working if you deny permission? (I genuinely don't know since I'm not a user). If it doesn't prevent you from chatting, I don't think this is a strong argument.
Facebook and its properties are dead. Good riddance.
TikTok is next, of course. Just ask Vine.
Daft move unless it isn't sustainable or they want to phase it out.
Sun Microsystems appeared solid. Apple _did_ almost die. IBM is only a shadow of their former self (IMO, the original IBM _did_ die). FB and Google are still young in comparison.
I have no stake in either, but IMO Google is more likely to survive than FB. FWIW, both have high quality staff that will bail if the growth stalls.
What's left is a few pieces that have no idea what they want to be but they just keep doing what they do because the brand name assures them customers.
By the way, Apple only survived thanks to Microsoft money and being reverse acquired by NeXT.
MySpace was popular for some specific English speaking age groups mainly. Facebook is basically everywhere but China.
My parents who still refer to Google Maps as Mapquest are even on Facebook. It will take a pretty big screwup to flush out those types of users (not early adopters).
Actually, red-state cousin-humpers might still be on there a while longer. They have no place else to go, after Trump's predictably shambolic attempt at creating a competitor.
Anyway, good riddance, it pained me to see how most of the national politics was being carried out at a certain moment in time (~2014 - ~2019) almost exclusively on FB, a private network. That wasn't right.
The context of this discussion was large populations that might sustain a social network. Implying that people who engage in incest in states that have a majority of Republican voters in recent elections would be a large enough population to sustain a social network is obviously laughable in the literal sense (incest rates are minuscule). So that leaves the implication that a much larger population of “cousin-humpers” does exist and the association with “red-state” implies that cousin humping correlates with political views.
However, when it comes to cousin-humping, I'm going to double down on the assertion that red states win the contest. And hey, it turns out that I'm not the only one: https://www.thefreemanonline.org/what-state-has-the-most-inc...
In case you're too lazy to click, here are the top 20: Kentucky, Maine, Delaware, Virginia, Maryland, Washington, Georgia, Oregon, Indiana, New Mexico, Oklahoma, Arkansas, Louisiana, Tennessee, South Carolina, North Carolina, West Virginia, Montana, Alabama, and South Dakota.
OWNED.
Here is an exercise for you. New Mexico is not a red state. What generalization do think was being made about “red-state cousin-humpers” that wouldn’t apply to the New Mexico cousin-humpers?
More money means more degrees of freedom to experiment, the acquire others, etc.
Facebook cares a great deal about its users--advertisers. You and I aren't Facebook's users; we are the ore Facebook has been mining at a cost approaching zero for over a decade and selling at a huge markup to its actual customers. But now the mine is playing out. We no longer cost Facebook zero to mine and the advertisers are beginning to realize the gold (us) is no longer 24-carat because nobody under 30 uses FB any more.
Like any mining entrepreneur when the mine begins to play out, FB is panicking. They're throwing whatever they can think of at the wall to see if anything sticks.
None of it will work. FB will keep publicly saying "everything is fine" until one day they will simply slink away in the middle of the night leaving several thousand mine workers unemployed and holding the bag.