I'm no advertising expert but IIRC marketers tend to like the younger demographic because even though older folks have more money they also are wise enough not to spend it on stupid shit they don't need.

Unless you're selling a new kind of golf putter or a very expensive prescription medicine for high blood pressure. Then you want the oldsters.

Wasn't there statistics indicating the group with the most amount of expendable money are women in their forties?

I mean, the big bucks in advertising are coing from established companies anyway right?

I don’t think I’ve ever seen an ad from an established company on Facebook. It’s always fly by night junk or scams.

Occasionally I find myself having lunch someplace that has daytime tv on. That’s where I see the ads for pharmaceuticals and insurance.

Younger people have a longer lifetime value than older ones