Remember FB can always purchase themselves into the market - pick up a few startups and bodge together a consistent product.
I think the problem is that VR tech and apps will take too long to arrive to gain any traction with the wider public, before FB needs it. FB needs hundreds of millions/billions of users, VR hasn't punched out of the 'early adopter'/gamer market yet and even those were balking at having to have FB accounts.
The Index isn’t perfect, but the actual story of Oculus is just them making a cruddy MVP, Valve taking the time to show their far superior prototypes, and allowing them to copy them, and then Oculus and part of the Valve team selling out to Facebook (ie Michael Abrash). Virtually all the innovation in VR was made by Valve, the only innovation Facebook has added is inside out tracking.
So Oculus is really just another Instagram /WhatsApp - they purchased a solid team and product, but they’re not out innovating even smaller players in the field.
It's hard for me to hear your argument when you don't address the most obvious criticism.
Plus the cable tethers and the need to bolt and wire up the IR lighthouses to your livingroom walls vs the Quest that you can slide into your backpack and take with you and play virtually anywhere indoors.
The simplicity, polish and ease of use of the Quest and its ecosystem really killed the tethered VR future regardless of much more high-end the hardware was, just how the iPhone simplicity and UX polish killed the Nokia and Blackberry power-houses.
You are criticizing them for a industry standard practice. Make loss on the console, make it up with the software. With what they are doing with the Steam Deck it seems like they have learned a lesson about trying to make a profit on the hardware from their VR efforts.
But Valve has Alyx. Oculus tried to have a Mario in Lucky’s Tale, and Lucky is a super cute and appealing character, but gaming is older now. I had to look up the name of Lucky’s Tale to remember. Alyx has WAY more mindshare imho.
I wasn’t looking so much at cost as much as capability to innovate.
The manufacturing cost for the Oculus has to be far less than the Index since Valve reportedly isn't making much off their headsets. For argument if we say Meta's costs are $400/headset and Valve $900/headset, that still makes the Index over twice as expensive and it still can't run anything without being tethered to an expensive PC!
I don't know how you could seriously try to argue that kind of price undercutting isn't "innovating".
I'm hopeing that Apple, Valve and hopefully totally new players can enter the VR/AR market and make better products than FB without selling out to them. My only realistic hope for a competitor to Quest 2 is Apple at the moment.
They'll make great hardware but the price will keep it in the "well off consumer" range. Good for Apple because that's where the profits are but it won't make VR mainstream.
For VR, I wouldn't be suprised if a lot of people would be ready to pay a premium just to have device that has feature-parity with the Quest 2 but is not owned by Facebook. You have to understand that so many people use the Quest 2, despite the fact that they hate Facebook (yours truly included).
I doubt people are willing to pay that much more just to avoid facebook (especially considering facebook is decoupling their logins again from the quest services).
With current inflation rates (The EU is printing money by the billions per day) I do see a big gap in American (especially Silicon Valley) purchasing power and here in Western Europe. Whereas a few years ago I'd see only flagship phones in public transport, now it's a ton of redmi, budget samsungs etc. People don't have a lot of money anymore.
Yes, for sure. And I think that's a part of the reason they haven't released a VR headset yet. Give it a few years (maybe 5?) and there will be enough entertainment value and other utlity from a headset, especially if the ergonomics get better, which they will.
There's a huge difference between selling a phone which is a status symbol and a VR set that has to have actual utility (entertainment, etc).
People pay more for iPhones even in Africa because it's a status symbol - only the rich can afford them.
Apple's VR doesn't have to compete with the Quest on price if their product is that much better. Which, hey - it's Apple. They might be able to pull that off.
In every other region not so much. Here in Western Europe they are far from market leading, though still able to be considered 'mainstream'. But due to the inflation and lack of salary increases here since the 2007 crisis, most people go for midrangers now, and the iPhone SE is not attractive at all (old design, no oled screen). Just looking around on the subway I would see nothing but cheap Chinese phones now, most of the iPhones are from tourists.
I'm bullish on Oculus since I think they'll get the software and exclusives right (also I have one and I'm impressed by it) but I don't think Apple being an upmarket brand is going to slow them down at all.
Tthe first iPhone cost $499, and they even dropped the price of the $599 iPhone after a few months to $399, in a pretty unprecedented move by Apple. The price was clearly too high for a market that had not yet proven its value. VR is in the same situation as the modern smartphone was back then.
Carmack has also left Oculus, hasn’t he?
Valve's stuff isnt really superior for most users for what you get for your price point. There price point for entry is TEN TIMES what Occulus is, and I've used both headsets. Yes Valve is better. It's NOT 10x better. Maybe not even 2x better. And if you want to play Half Life Alyx, the cheapest way to do that is to buy an Occulus and hook it up to your computer. Valve has effectively put themselves in the luxury sports car lane when it comes to VR.
Occulus and Sony's VR for Playstation seems to be the actual entry points for most people when it comes to VR. And Valve isnt even really positioning themselves as a competitor to Occulus sense Steam VR has Occulus support. They seem to be fine wiht letting Occulus be the entry point sku and Steam VR being what people do when they go further down the ecosystem of what is currently the VR niche hobby.
You seem to know what you're talking about but it's really hard to take it seriously when you misspell the company's name.
That hasn't been true for a long while. Having a room-scale VR system back in 2016 certainly made Valve look quite a bit ahead of Oculus's "Rift is a sitting experience, have an Xbox controller" disaster.
But these days Oculus is far ahead, they are constantly adding new features (AR, hand tracking, wireless, standalone, 2D app integration, etc), while SteamVR is still mostly the same as it was back in 2016. At the moment SteamVR is barely even usable and full of bugs (resolution and input settings regularly disappear).
That's not to say that Oculus is the only one innovating, Microsoft's WMR Portal was a great attempt at bringing the Desktop into VR and they were the first ones with 6DOF tracking in a standalone headset. Some of the AR pass-through stuff, that Quest2 has just added, could be done on Daydream years ago.
But Daydream is dead, WMR seems to be on life support and SteamVR isn't getting any improvements either, all while Facebook went full throttle and is pumping out new VR features every few months. The only one that might have a chance at competing with Facebook's VR effort at this point is Sony with PSVR2 and maybe Apple, but their VR doesn't seem to not be aiming at the mass market.
But: . I don’t see a lot of apps using many of these features at all.
. I don’t think VR will ever win the consumer space. I’ve been working on it for half a decade now, and I don’t know anyone who regularly uses their headset for entertainment. Party trick? Sure. Everyday use to watch a Vr film or play a VR game? Not really. I own a headset myself and I barely use it.
VR is a productivity and industrial tool, that’s where the true user adoption is. FB is fundamentally misdirected, and the sooner people get that the sooner they’ll realise there’s nothing there at the end of the rainbow for Zuck.
They've got enough people working on this I don't see how they can't work on gaming and work at the same time.
Microsoft was first to this in the consumer space with WMR
If anything is going to come of this it's going to be AR, without a doubt. People want to be able to see the world they are in, they don't want to walk into tables, have to disrobe to answer the door, tend to children and so on.
AR adds value everywhere in the real world. AR can blend meetings, add meta information to day-to-day tasks. Think driving, you can now have your maps, speed, collision warnings, and so on in a virtual heads up display.
Even if Meta knocks it out of the park with early AR it's going to be a long time coming and they will still have a trust issue that younger, faster AR startups won't have.
AR is the space I'm least excited for. The more we push AR the sooner we will have ads in our face everywhere we go.
Yup. AR = Awful Reality.
But I disagree that VR is anti-social, it is not exactly the same as being irl social, but the success of VRChat (a social VR platform) and Zenith (the first good VR MMO) has shown how big the social aspect is.
Social VR easily showed its use during the pandemic and the lockdowns.
However, social VR is also immensely useful for more introverted people, which more extroverted people might not realize. It is quite simply easier talking to people in VR than it is in real life. It is good therapy if you want to view it like that.
I think you're confusing introversion with social anxiety.
Provided that it happens at all. People tend to extrapolate too far based on something being subjectively attractive for a limited group. Think of 3D TV hype a decade ago (and we're thinking of technology that actually debuted almost 100 years ago).
It's been like what, 3 years? that I've been patiently waiting for the UE (or someone, in general) to mandate Facebook to remove mandatory account signup and tie-in, before buying an Oculus Quest (now 2). I don't care if this means I end up not buying and enjoying it at all in the end.
Sadly I guess just a minority have such firm positions when it comes to "vote with your wallet", so in the end the vote ends up being nothing more than a self-imposed punishment. But thankfully VR is just a very superfluous experience for now to be missing it, so I am fine with that.
I'm sure many of the supporters of other independent VR hardware project (such as Simula VR[1]) are of the same opinion.
This will both scare off potential acquisitions and slow things down a lot, enabling others time to make better plays.
Even if they choose all the right targets it will still be hard.
VR games are generally casual / active. Not playable in most apartments due to space needed. Most gamers are into either shooters, dark souls style games, or moba-style games. And action/rpg - which is great in VR, but there are also only a couple of them.
Metaverse? Live in VR? Why? You can live in real life. People have other things to worry about.
People are also glued to phones. Children are making TikTok videos. My point is that people do interact online. The issue with VR is fidelity. It just doesn’t live up to what people imagined yet. Compare what we have to TV series like “Upload” from Amazon.
Anyone who wants to play chess or poker online most likely already has without VR. Sitting across a virtual table with a virtual person with an annoying headset on to play chess or poker online is practically a downgrade from what we have now. It is a one off parlor trick.
these are incongruent.
> Who would engage in any kind of personal interaction with that?
tons of people do regularly. see https://playtracker.net/insight/game/2704 do note: not all vrchat users use VR everytime. but still the numbers arent insignificant. not to mention disabled people who cant participate in society as well as the average person, may want to experience a world where they can walk, go to the theater with their friends or swing around like spiderman.
as for fun games in vr? try pavlovVR, into the radius, until you fall, beat saber, legendary tales...
Racing sims especially. Many popular racing sims have great VR support, and a lot of them have very detailed textures (compared to the average VR game). Combine that with a good wheel and a structurally solid rig, and you really feel like you're driving an actual race car.
The downside is that it does take up significant space and requires extra hardware (wheel, pedals, rig, etc.), which is a dealbreaker for many (me included at the moment).
With a physical wheel then just simulating vision makes it true virtual reality for car driving.
Almost nothing else is like this though. Virtual reality swimming I think is the best example of why VR sucks in the general sense. The visual aspect is just a small aspect of the experience of swimming. We can't simulate any other aspect of it with VR goggles.
Simulating most real life experience is much closer to the problem of swimming than the problem of driving a car.
I've had some basic exercise and lots of fun with "Until You Fall" on the Index.
Maybe in places like Tokyo or Hong-Kong as even in my small European apartment, I could find the 2x2m space needed for VR.
Decent VR experiences require space. Room scale requires, well, pretty much a whole room to play it in. A room free from obstacles. An entire empty room just to play a game. I have one such room, and several times I've found that games still insist on placing objects outside the designated walkable area. Most people do not have an entire room to dedicate to VR.
And most VR experiences really aren't worth it. They're largely novelties rather than something you want to interact with every day. The only exception I've experienced so far is Beat Saber, but even that with it's minimal around-the-room movement frequently has to throw up the guardian because I swung my fist too close to a wall.
If I want to play a game on my PC I just double click the icon and I can start playing.
If I want to play a game on my VR headset I need to move furniture to make space, then I need to unbox the headset, I need to put it on and take 3 min to adjust it because my girlfriend is the last one that used it, then I need to define the space available in the room, and then finally I can enjoy a 720p game, interrupted by the red walls of the guardian when I get too close to the limit of the space I defined. Then I'll need to move back the furniture and everything...
The reason I barely play VR is because it's a chore to setup and I'll have to spend at least 15 min before being in an actual game.
This has been a brake to economies of scale applied across the industry, so the existing players can put their logistic efforts in to keeping up their supply of existing products at the same price as they launched, which is enough to start competitive. Without the shortage, I expect we would have seen many more and cheaper Oculus Quests being sold.
For a point of reference, see purchasing the Valve Index, which last I saw if you buy from valve has a lead time of at least a month, despite launching in 2019.
The way I see it, this is the biggest thing they need to turn around. To a point where they might need to launch a product - or maybe a paid tier - that is somewhat separate from what the FB experience has become.
What users want from FB needs to be explored on multiple levels. Ability to sort posts chronologically between a subset of your network, 'suggested' connections you can filter by relevance to a subset of your interests, customizable local community participation alerts... there are all kinds of ways of exploring vast social networks that can actually benefit society.
I strongly feel that prioritizing content which gets people riled so you can feed them more ads is such a massive negative, showing a willingness to change something so terrible yet fundamental to their current revenue would be the most significant thing they could do. It probably won't happen, but despite my increasing pessimism I still like to imagine better possibilities.
It's pretty resilient.
FB? Like others have said, the social media FB itself is pretty weak, and like you also said - addiction, and walled garden are the locks in. It can only grow financially by (more) acquisitions.
Also, FB bought Oculus. It has grown since, but most of where they are is on trajectory from the purchase. Meanwhile, VR as a whole is neither a big not profitable market. The competition are also a bunch of upstart-ey businesses/divisions limited by investor generosity.
Zuck makes good acquisitions, no doubt about that, but Oculus isn't an Xbox yet.
Xbox, OTOH, is proof that Microsoft could enter a completely different market, compete, win and create a whole new business division. It was already a mature market.
I'm shocked it's that high, but, honestly, for an early effort, that's pretty competitive. If I'm reading Microsoft's 2005 annual report right, Home & Entertainment revenue was $3bn in 2005.
I still don't think VR is going to supplant console gaming, but console gaming is a big business--Xbox-level revenue would be a 15% increase in total revenue for Meta.
I also don't think Zuck's stated aspirations are a +15% boost in revenue by becoming a successful competitor in the gaming market, which is why it's so easy to criticize the insanely overstated goals of the "metaverse."
I'm curious: do you have any awareness of the fact that there are very unethical actions suggested in what you are discussing here casually?
And was never. The Personal-Computer is an original product of International Business Machines (IBM) and not Microsoft. Contrary to most products shipped today it's architecture is open for industry standards and other companies. A huge success for IBM.
Microsoft shipped the pre-installed and required operating-system. You can order desktops and laptops without an operating-sytem or Linux from Lenovo (former IBM), Dell, System76, Purism, Tuxedo and many more. Vendors which aim for cheap distribution to private customers usually only ship Personal Computers with Windows. Most of these are crap and come with questionable pre-installed software - and I don't refer to Windows.
That IBM sold the PC subsidiary was the worst mistake the could ever have done, both Apple and Lenovo show how much money you can earn with long lasting high quality products. IBM lost the contact point to many customers. They need to succeed with Red Hat now. Irony, IBM use and prefer (again) ThinkPads, preinstalled with Linux.
If you say "it runs on PC" you're actually saying your software is compatible to an Intel 286 CPU or higher. Well, if it is portable?
Technically, yes, that is correct, however, looking at the over 90% marketshare Windows has on the IBM/PC space, Windows is pretty much the synonym for the PC OS. Most laptops and PC's sold with an OS by retailers or OEMs, are shipped with Windows by default. It's basically a monopoly.
Sure, on tech boards like this one the proportion of people running some GNU/Linux based OS on their PC is much higher than the statistics, but the average joe consumer is 99% surely gonna have Windows on their PC which is where the assumption that "PC automatically equals Windows by default" comes from.
Yes. The mass market works (thinks) like that. Like you said, we're here on a tech board and therefore I refer to the actual definitions. Depends on situation when correct terms must be used or not.
When people say "PC" as in "PC or Mac?" they do mean computers running Microsoft windows
That was years and years after they had already committed "the worst mistake they could have done", which was not buying Microsoft early on when they had the chance. This should be immediately obvious, as you're here complaining about people confusing Windows with PCs. After that, their failure to secure exclusive rights to Intel's x86 chips, their inability to keep up with all the clones on the market, and the missteps of the PCjr and OS/2, the eventual sell off the PC hardware business was inevitable.
That would likely have led to closing down the clones, not allowing others to use DOS, they would have became an also-ran.
I can't remember if they actually did this or were just trying to but I recall they wanted Intel and AMD to charge a license fee for every processor they sold.
> IBM use and prefer (again) ThinkPads, preinstalled with Linux.
Citation required. They had ~300K apple devices several years ago.
https://www.zdnet.com/article/ibm-cio-mac-users-perform-bett...
A huge success for users because it created the clone market. IBM was never a big player in the PC market after the clones came out.
I'm not sure I understand what you mean here, if I buy, say, a Dell computer with Linux pre-installed then I don't think MS gets a cut? They don't own the PC platform.
Or maybe you mean that most prebuilt PCs come with some OEM Windows license even if you don't intend to use is, which is fair enough I suppose.
Not that it really matters for desktop PCs where Windows is king anyway. Although from personal experience I'd argue that the "essential product" these days is less Windows itself than the Office suite which is still the gold standard in many institutions.
https://www.geekwire.com/2021/chromebooks-outsold-macs-world...
(That said, ChromeOS still makes up a much smaller percentage of active installations, as Google don't have the legacy hardware base that Apple and Microsoft do)
You could argue that kindle is a computer too, but it doesn't really matter either way.
I disagree. Apple tried this in the 1980's in the U.S. It was a disaster, no one bought Apple computers for home use and the company almost went under. Apple didn't come back to life until they came out with the iPod. It didn't hurt that they later got a booster when MS released the sh*tshow know as windows 8.
For everybody that I know who owns one, it's their primary machine.
Remember that you can run Docker natively on a Chromebook and you need a VM on both windows and Mac
https://docs.microsoft.com/en-us/windows/wsl/compare-version...
As a subjective observation I've seen quite a lot of ads for those giveaways.
I can certainly see the criticisms mounting, if FB go financial. But, I also recall the many times FB withstood criticism. Criticism from users over product changes. Experts on privacy. Journalists and politicians on social issues and user manipulation. They persevere, and rarely have to give an inch.
OTOH, I think FB is the world leader in gaining leverage from customer data. Their ad business is more based on targeting data than Google's. It could conceivably even survive the demise of FB itself. Finding partners to run ads is doable, and with fb's targeting that still could ad up to major and business.
So perhaps they're not great at securing customer data, though they are probably more as technically capable than most banks. But, they are the very best at leveraging and monetising customer data.
Call it a high risk, high reward investment.
FB has the most targeting-centric ad business by far. In dollar terms, I can't think of anyone earning as much from customer data as FB.
Can we argue the same point for Google?
Considering their dominant position in digital ads, I wonder what this implies.
FB have never built a successful product besides Zuck's original. They have never created a good business besides the FB and program. They pushed both to the max.
FB pushed the walled garden hard. They pushed hard on acquiring the competition. They pushed hard on making the product "addictive" and optimising it on a "what FB wants from users" basis.
In its ad business FB pushed hard on leveraging data. Google's AdWords was always based on user intent. Someone searches for "divorce lawyer," and AdWords finds them a divorce lawyer. FB ads are premised on targeting, not intent. So... leverage data to create a segment with >n chance of wanting a divorce lawyer. It worked.
That's FB in a nutshell. They push hard on simple things.
What they need is something else to push on. I agree on making WhatsApp a payments app. IMO, retail finance would suit FB perfectly. They'd be better at it than Apple or Google. Look at retail banks, like Citi. It's all about pushing for revenue. Some newly invented fee that most customers don't know they're paying. Some new way of charging both sides of a transaction. More of something. Generating revenue from customer data, float, 3rd party deals... taking advantage of moat. FB would be really good at that.
Controlling the VR metaverse... I just don't see it. Too much innovation. Too much invention. Too many elements to balance. Too avante garde. It's not Zuck.