But Apple's premium will probably be upwards of $1000 (I mean, seriously, do you really expect it to cost less? :) ). Meaning more than 3 times the price of the Quest 2! And this is for a product category that has not yet proven itself as indispensable in our daily lives, unlike the smartphone. I'm sure many Apple enthusiasts will buy one because it's shiny and from Apple but it will not be mainstream like that.

I doubt people are willing to pay that much more just to avoid facebook (especially considering facebook is decoupling their logins again from the quest services).

With current inflation rates (The EU is printing money by the billions per day) I do see a big gap in American (especially Silicon Valley) purchasing power and here in Western Europe. Whereas a few years ago I'd see only flagship phones in public transport, now it's a ton of redmi, budget samsungs etc. People don't have a lot of money anymore.