Occulus is a feature complete product that people can pick up, buy, and use. You dont have to own a desktop computer. Its the single most affordable VR option on the market right now. I saw plenty of parents buy them for their kids last Christmas. (The lack of PS5s and Xboxes probably helped that as a fallback choice)

Valve's stuff isnt really superior for most users for what you get for your price point. There price point for entry is TEN TIMES what Occulus is, and I've used both headsets. Yes Valve is better. It's NOT 10x better. Maybe not even 2x better. And if you want to play Half Life Alyx, the cheapest way to do that is to buy an Occulus and hook it up to your computer. Valve has effectively put themselves in the luxury sports car lane when it comes to VR.

Occulus and Sony's VR for Playstation seems to be the actual entry points for most people when it comes to VR. And Valve isnt even really positioning themselves as a competitor to Occulus sense Steam VR has Occulus support. They seem to be fine wiht letting Occulus be the entry point sku and Steam VR being what people do when they go further down the ecosystem of what is currently the VR niche hobby.