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Re:GM sells out first year of electric Hummer production by mistersquid on Thursday October 22, 2020 @11:08AM (#24858829)
The Hummer brand signals military machismo with emphasis on isolationist individualism and little to no regard for the environment.

An electric Hummer counters that brand signaling in unexpected and, for me, surprisingly welcome ways. Converting a large gallons-to-the-mile ICE to an emissions-free electric drive train shows a willingness to cannibalize a previously successful marketing brand with a more responsible offering.

Ideally, the EV Hummer would offer comparable or better performance than the ICE, though achieving such will likely take further research and investment.

Such manufacturing and marketing moves, though late in coming, are laudable and I sincerely hope such companies blow through their wildest sales projections in the EV market.

Re:GM sells out first year of electric Hummer production by Robotbeat on Thursday October 22, 2020 @01:39PM (#24860735)
I think the Hummer EV is fantastic. It isn't a compromised version of a gasoline vehicle. It truly is an ambitious approach to an electric vehicle. Like triple the power of past Hummers and with more range (!) than the conventional gas guzzlers.

It has a bunch of interesting features that showcase the best of GM's engineers. It really is a good flagship. By going for the most machismo vehicle in the line-up, they're helping Tesla destroy any last vestige of electric vehicles as just fancy golf carts. I mean, this was (and in some circles, still is) the popular perception of electric vehicles 17 years ago: https://www.youtube.com/watch?v=CcmZ1dof3Qw

(Also, in absolute terms, they get the biggest emissions advantage over a conventional powertrain this way. Convert a Hummer from conventional to electric saves like 1 pound of CO2 per mile driven versus like 0.25 pounds saved per mile for, like, a subcompact car.)

Vehicles like this are super important for helping convince the general public that climate action and electrification of transport doesn't mean diminished capacity and a smaller, more boring future.

I was super impressed by the video GM released on it. I have said skeptical things about past "Tesla killers" and I am very much a Tesla fan, but I only have good things to say about this.

With such a huge battery capacity, it might even be useful for towing, who knows!

Re:GM sells out first year of electric Hummer production by jlv2 on Thursday October 22, 2020 @11:17AM (#24858926)
With an estimated 200kWh battery pack and only 350 miles of range, the EV Hummer continues to show little to no regard for efficiency, making it perfect for the Hummer brand.
Re:GM sells out first year of electric Hummer production by adrianN on Thursday October 22, 2020 @11:41AM (#24859205)
That's about 35kWh/100km. For comparison, "normal" electric cars need something between 15 and 20kWh/100km.
Re:GM sells out first year of electric Hummer production by r00fus on Thursday October 22, 2020 @12:03PM (#24859482)
I had to do the conversion, 15k-20kWh/100km ~ 250-330Wh/mi.

My Focus EV 2017 has a lifetime of about 275Wh/mi (and I have a lead foot).

Re:GM sells out first year of electric Hummer production by zaroth on Thursday October 22, 2020 @01:02PM (#24860270)
The difference being one of those numbers is actually real.
Re:GM sells out first year of electric Hummer production by therealdrag0 on Thursday October 22, 2020 @12:50PM (#24860120)
Any idea what efficiency of "normal" trucks are; F150/Rivian/etc? Or even electric SUV; Model X, Rav4 Prime, etc?
Re:GM sells out first year of electric Hummer production by api on Thursday October 22, 2020 @12:26PM (#24859788)
Hey, you only need about 200 200W solar panels to charge this during a typical clear day. You could build a farm like that on a Texas ranch and be a true 100% self-reliant individualist and drive a Hummer.

A 200KWh battery could also power a large (e.g. 4br+) house for at least a few days.

Re:GM sells out first year of electric Hummer production by brianwawok on Thursday October 22, 2020 @12:43PM (#24860020)
You can only power a house if the car is setup to be able to push power back to the grid. sadly teslas are not. Did the hummer launch announce such capability?
Re:GM sells out first year of electric Hummer production by api on Thursday October 22, 2020 @02:54PM (#24861872)
I don't know, but they should have an option where it can have 200 200W thin film panels in the back that can unfold. That would make it the green solar renewable version of the Canyonero from the Simpsons.
Re:GM sells out first year of electric Hummer production by Shivetya on Thursday October 22, 2020 @03:14PM (#24862138)
the transition to EVs will only increase driving and efficiency will be far down on the list as many will chime in that it does not matter because its not oil and further enforce their view by pointing to solar and wind energy.

it is very much the same scenario that played out with the move to LED lighting, suddenly you can so much more lighting because it cost so little compared to previous lighting.

if anything our next bogeyman may be all the excess heat we generate by increased power usage

Re:GM sells out first year of electric Hummer production by PaulWaldman on Thursday October 22, 2020 @11:50AM (#24859327)
This isn't scheduled to be out until the end of next year. Is it possible they are saving themselves future PR by announcing improvements before its release?
Re:GM sells out first year of electric Hummer production by noxer on Thursday October 22, 2020 @12:10PM (#24859588)
But other EVs also improve in that time so kinda irrelevant. And just by the look of it it aerodynamically simply cant compete with a car and no one should expect that.
Re:GM sells out first year of electric Hummer production by momokoko on Thursday October 22, 2020 @11:31AM (#24859084)
I think you are reading into this a bit much.

It is a low volume production run to the point where this is a boutique novelty car.

Plenty of people see this more as a fun cool toy than some kind of statement of their allegiance to the wanton destruction of all that is good in the world.

Is it a little silly? Sure. It it some kind of thing to make you as mad as you’ve just become? Likely not.

Re:GM sells out first year of electric Hummer production by gamblor956 on Thursday October 22, 2020 @01:15PM (#24860428)
Given that it's more efficient than its ICE counterpart, this could become the standard consumer-model Hummer for the foreseeable future.

It's tough. It's freaking huge. And it's the only EV that can off-road. Subaru and Jeep are going to be facing extremely tough competition if GM can produce this in any significant volume.

Re:GM sells out first year of electric Hummer production by mNovak on Thursday October 22, 2020 @03:18PM (#24862203)
I don't think Subaru is worried about a $70-100k Hummer any more than they are about a Mercedes G-Wagon.
Re:GM sells out first year of electric Hummer production by brundolf on Thursday October 22, 2020 @12:40PM (#24859973)
> It is a low volume production run to the point where this is a boutique novelty car.

Tesla started out the same way with the Roadster, and that paved the way for the more mainstream models later on. It punched a hole in existing expectations and cleared a path for what was to come.

Re:GM sells out first year of electric Hummer production by zaroth on Thursday October 22, 2020 @01:06PM (#24860318)
Tesla started out that way because EVs were entirely unproven and they had extremely limited capital.

It’s not a perfect analogy, but it says a lot about GM that what they are doing in 2020 is on the same scale as what Tesla was doing in 2004-2008 with $60 million in funding.

Re:GM sells out first year of electric Hummer production by brundolf on Thursday October 22, 2020 @01:29PM (#24860607)
Ok. I was just talking about strategy/significance: the Roadster opened up EVs for "car guys" and the luxury market. This low-volume hummer could open up EVs for the "military machismo" market, or whatever you want to call it. That could have a big impact, even if it's late.
Re:GM sells out first year of electric Hummer production by Reason077 on Thursday October 22, 2020 @12:47PM (#24860072)
> "Ideally, the EV Hummer would offer comparable or better performance than the ICE, though achieving such will likely take further research and investment."

The Hummer EV easily beats any ICE Hummer, as well as it's contemporary ICE peers, on all performance metrics except range.

In fact, the ICE Hummer was such a gas guzzler that even its range was worse than the Hummer EV. With fuel efficiency as low as 9 miles to the gallon, the Hummer H2's 32.0 US gallon fuel tank would have only given it a range of 288 miles compared to the Hummer EV's 350.

Re:GM sells out first year of electric Hummer production by SkyPuncher on Thursday October 22, 2020 @11:29AM (#24859063)
I think the timing happens to be pretty much perfect.

Cybertruck came out with a radical design. The Hummer EV looks tame in comparison. There's also the new Ford Bronco that feels like it's in the same category (unique, off-road capable vehicles) and a few other truck platforms coming out.

To me, it feels a bit like the modern-retro muscle cars of the late 00's. Challenger, Charger, and Camaro all coming out in a similar timeframe generated hype about the category. I don't think any of those cars would be as successful without they're competitors.

Re:GM sells out first year of electric Hummer production by awad on Thursday October 22, 2020 @01:50PM (#24860914)
You're quite right about the timing. Cybertruck is a very polarizing design while the Hummer EV looks like, well, a Hummer which does still appeal to quite a lot of people. Throw in the Rivian and now we're in a new segment. I'm generally happy to see more brands leaning into EV since ultimately consumers win.
Re:GM sells out first year of electric Hummer production by DevKoala on Thursday October 22, 2020 @01:02PM (#24860267)
What is wrong with “isolationist individualism”?

A lot of people enjoy living in far places away from communities. I think that’s my perfect retirement scenario honestly.

Re:GM sells out first year of electric Hummer production by InitialLastName on Thursday October 22, 2020 @04:06PM (#24862734)
> What is wrong with “isolationist individualism”?

The enormous externalities of supporting that lifestyle, whose costs are frequently borne in the form of municipal debt, climate devastation, and by (in net, when everyone demands this and fills in-demand areas with widely spaced housing) reducing the available housing stock.

Re:GM sells out first year of electric Hummer production by DevKoala on Thursday October 22, 2020 @05:20PM (#24863420)
How? You get energy from solar panels, water from a well, and internet through satellites. What type of remote living are you condemning? Do you have any evidence for this?

Also, I do not understand how someone living further away from a city reduces the housing in a city.

Re:GM sells out first year of electric Hummer production by KozmoNau7 on Thursday October 22, 2020 @04:51PM (#24863166)
It wouldn't be such a problem if people were willing to accept the simpler, less opulent and lower-impact lifestyle such a housing choice should entail.

Living semi-off grid and with a low environmental impact is possible, but it demands deliberate choices and trade-offs.

Re:GM sells out first year of electric Hummer production by gameswithgo on Thursday October 22, 2020 @11:14AM (#24858897)
Electric drive is so superior for a lot of those machismo things. Traction, torque, acceleration. It is all just better. Only the noise is sub par =)
Re:GM sells out first year of electric Hummer production by ksherlock on Thursday October 22, 2020 @11:59AM (#24859416)
You can't roll coal, either.
Re:GM sells out first year of electric Hummer production by gogopuppygogo on Thursday October 22, 2020 @12:40PM (#24859966)
Just wait. Some guy is going to strap a modified charcoal grill to the thing just for that purpose.
Re:GM sells out first year of electric Hummer production by brianwawok on Thursday October 22, 2020 @12:44PM (#24860026)
I am sure you could get a smoke generator addon.
Re:GM sells out first year of electric Hummer production by radium3d on Thursday October 22, 2020 @11:24AM (#24859002)
The Hummer EV gets about 58mpge if it has a 200kW battery. That's 571 Wh/mile or more than 2.25x less efficient than a 2019 Tesla model 3 SR+ which gets 240Wh/mile.
Re:GM sells out first year of electric Hummer production by NDizzle on Thursday October 22, 2020 @11:36AM (#24859152)
You can compare a model 3 with a giant SUV, but it's not a good look. The 2.25x difference is in aerodynamics and the weight differences.

Can you offroad in a model 3? What lift kit do I need to install to fit 40" tires? What's the departure angle? Approach angle?

Apples and oranges, but this is probably beyond the scope of HN. I doubt we have many other people here who are into offroading.

Re:GM sells out first year of electric Hummer production by eulers_secret on Thursday October 22, 2020 @01:02PM (#24860271)
I'm into off roading as well, my weapon of choice was a Cherokee 4.5" lift on 32" tires. Lots of time in the woods. Built it up myself.

I'm super excited for electric off road vehicles, but when you're way out there you really still need a gasoline engine. It's just too convenient to store 100+ miles of fuel in ~60lbs strapped to the back of your truck, your friends truck, and every other person's truck who you meet on the trail. On a longer trip it's easy to be a day or more from fuel (because the roads are bad, and average speed is very low)

Torque from 0 and independent control of each motor is going to be a game changer. Add in new suspension possibilities when you don't have differentials and axles (hub motors?) and next-gen trucks could be extremely capable. If we can figure out the range/refueling problem (...and I don't think we can for 10+ more years for this use-case)

I think folks are getting confused about 'off road' in the comments here. Image search '4x4 rock climbing' - that's the stuff many trails have short (or long) sections of. Add in the isolation, constant use of aircon or heat (or both), high power demands to go very short distances, and electric just won't do it right now. We need better batteries or some way of producing electricity from liquid fuels.

Re:GM sells out first year of electric Hummer production by radium3d on Thursday October 22, 2020 @01:59PM (#24861046)
The Tesla Cybertruck with 500+ miles range, plus the solar tonneau vault door that generates 40+ miles a day might be pretty good though. Super excited to see the production model with all the improvements Elon has been mentioning from his recent visit to the design center in the past week. I can't believe it's already been in manufacturing design for a year next month!
Re:GM sells out first year of electric Hummer production by fredophile on Thursday October 22, 2020 @02:18PM (#24861329)
For energy density it's pretty hard to beat things like gas or diesel. Do you see any practical reason you couldn't carry liquid fuel and a generator for offroading? It would take longer to recharge than just dumping fuel into the tank but I'm not convinced that would be a dealbreaker.
Re:GM sells out first year of electric Hummer production by adrianN on Thursday October 22, 2020 @02:48PM (#24861792)
What's the efficiency of such generators? Surely you lose 70% of the energy?
Re:GM sells out first year of electric Hummer production by fredophile on Thursday October 22, 2020 @03:25PM (#24862306)
Even if the generator is less efficient than a truck with an ICE engine I think it would be a net win. You would only be using the generator on long off road trips where you're isolated and don't have an alternative way to charge the vehicle. If having the generator means the EV is a viable choice then you would still get the environmental benefits of someone using an EV instead of ICE for 95% of their driving.
Re:GM sells out first year of electric Hummer production by freeone3000 on Thursday October 22, 2020 @03:13PM (#24862123)
Generator->electric->drive gives a longer range per gallon of gas than ICE->drive, since the generator is always in its optimal power band.
Re:GM sells out first year of electric Hummer production by xxpor on Thursday October 22, 2020 @12:34PM (#24859893)
No one needs to drive one of these pedestrian death traps on public roads. Which is where these will be driven.

If Chrysler made an electric Wrangler or Ford an electric Raptor, now that'd be interesting.

FWIW the model 3 is better than one would expect off road since there's a lot less stuff to worry about on the underside (no oil pan, for example).

Re:GM sells out first year of electric Hummer production by colinmhayes on Thursday October 22, 2020 @01:03PM (#24860278)
Ok but the thing is people do. Unless you're going to make hummers illegal this seems like the best we can do.
Re:GM sells out first year of electric Hummer production by myself248 on Thursday October 22, 2020 @12:51PM (#24860133)
Oh you're gonna hate me when I finally get my Bollinger B2.
Re:GM sells out first year of electric Hummer production by radium3d on Thursday October 22, 2020 @11:38AM (#24859174)
It's a frame of reference. Just to get an idea of how much energy a big truck EV requires relative to a sedan.
Re:GM sells out first year of electric Hummer production by NDizzle on Thursday October 22, 2020 @11:42AM (#24859228)
The target audience for this vehicle isn't Tesla model 3 owners. It's people like me who get ~10.5 mpg in their fully built 6800 lbs Land Cruisers.

It's appealing to me.

Re:GM sells out first year of electric Hummer production by radium3d on Thursday October 22, 2020 @11:49AM (#24859315)
I'm surprised it's only 2.25x less efficient really. I have my Cybertruck on order, you're not the only one interested in off roading on HN!
Re:GM sells out first year of electric Hummer production by Reason077 on Thursday October 22, 2020 @01:17PM (#24860443)
> "That's 571 Wh/mile or more than 2.25x less efficient than a 2019 Tesla model 3 SR+ which gets 240Wh/mile."

The ICE Hummer was at least 3X less efficient than the Honda Civics and Toyota Camrys of its era.

I'd say it actually reflects pretty well on the Hummer if it's only uses 2.25x more energy than the Model 3, which is known to be very well optimized and highly aerodynamic.

Re:GM sells out first year of electric Hummer production by gamblor956 on Thursday October 22, 2020 @01:32PM (#24860645)
The Hummer EV is also bigger, weighs significantly more, and is designed for offroading capabilities.

Pretty much all highway-legal vehicles with strong offroad capabilities are less efficient than their non-offload-capable counterparts. (See, pretty much every Jeep ever; the Toyota offroad versions of their trucks and SUVs vs the standard models.)

Re:GM sells out first year of electric Hummer production by Robotbeat on Thursday October 22, 2020 @12:53PM (#24860155)
Model 3 is an impressive vehicle. But it can’t tow anything. If you need to haul a lot, then the difference in efficiency between Hummer EV and an equivalent capability but efficiency optimized vehicle shrinks dramatically. If the thing you’re towing is bigger than the tow vehicle, then the difference is minimal.
Re:GM sells out first year of electric Hummer production by briffle on Thursday October 22, 2020 @01:11PM (#24860375)
Is this surprising? For Combustion Engines, my HD pickup weighs 8000lbs, and also gets much worse mileage than a typical Sedan.

The difference is, I'm guessing the Sedan can't pull my 9,000lb trailer very well.

Re:GM sells out first year of electric Hummer production by radium3d on Thursday October 22, 2020 @01:43PM (#24860811)
To me the only thing surprising about it is that it's only 2.25X less efficient than a sedan haha :)
Re:GM sells out first year of electric Hummer production by radium3d on Thursday October 22, 2020 @01:55PM (#24860994)
Correction: 200kWh* battery
Re:GM sells out first year of electric Hummer production by mwill666 on Thursday October 22, 2020 @11:27AM (#24859044)
Any appeal to the environment is just branding though. A private vehicle of this weight is going to be highly destructive however we look at it. Even in terms of local air quality there will be significant pollution from non-exhaust emissions such as car tyre wear and brake dust (even with regenerative braking).
Re:GM sells out first year of electric Hummer production by HeadsUpHigh on Thursday October 22, 2020 @03:56PM (#24862643)
It's meeting half-way. People who want these cars will continue buying them regardless so we might as well make something that's better.
Re:GM sells out first year of electric Hummer production by ebg13 on Thursday October 22, 2020 @11:22AM (#24858972)
> Converting a large gallons-to-the-mile ICE to an emissions-free electric drive train shows a willingness to cannibalize a previously successful marketing brand

The marketing brand for Hummers is girth and power, male sexual machismo in car form, and that isn't changing at all. Nobody evaluates their proxy phallus in terms of fuel consumption. They do it in terms of manly things like horsepower, towing capacity, and taking up a lot of space so that the whole world notices you. Electric vehicle marketing has been all over the "MOAR POWAR!" angle from the very beginning. There's zero reason for a car to accelerate to 60MPH in 3 seconds, but here we are with every electric tank advertising that it flies like a bullet.

Re:GM sells out first year of electric Hummer production by bryanlarsen on Thursday October 22, 2020 @11:37AM (#24859155)
> There's zero reason for a car to accelerate to 60MPH in 3 seconds

For an electric motor driven by batteries, the primary cost of a high power system is the ability to push lots of current to the motor. The motor itself is relatively cheap.

Any electric car that has the ability to charge quickly also has the ability to discharge quickly, to deliver lots of power to the motor.

Fast-charging is the cake, insane 0-60 times are the icing.

Re:GM sells out first year of electric Hummer production by brianwawok on Thursday October 22, 2020 @12:47PM (#24860081)
You can use Chill mode if you don't want the speed.
Re:GM sells out first year of electric Hummer production by geerlingguy on Thursday October 22, 2020 @11:26AM (#24859033)
It's mostly marketing fluff with a bit more explanation, but this video dives into a lot of the little things that seem to indicate GM is at least taking things that come with a three-motor EV and helping make this a better all-around (especially off-road) vehicle: https://www.youtube.com/watch?v=LkM0L4_W_pM

I'd be interested in Sandy Munro's take (https://www.youtube.com/channel/UCj--iMtToRO_cGG_fpmP5XQ)

Re:GM sells out first year of electric Hummer production by 2500k on Thursday October 22, 2020 @11:17AM (#24858929)
I think is a good example of how the narrative around EV's is shifting.

When Tesla first started to gain traction people talked about them like they were a company that wanted to save the world. People talked about EVs like driving one was an altruistic endeavor for the future of mankind.

Now if someone as, like you said, individualistically isolationist as an EV Hummer can sellout then that's a sign the narrative around EV are changing as they become more mainstream.

Re:GM sells out first year of electric Hummer production by lallysingh on Thursday October 22, 2020 @12:37PM (#24859932)
Indeed! I hope this de-politicizes EVs. There's plenty of good isolationist reasons to go EV. And performance reasons.

The only time I think IC vehicles are useful are for the power density of gas, which should just be super-long trips with no infra.

Re:GM sells out first year of electric Hummer production by y-c-o-m-b on Thursday October 22, 2020 @11:38AM (#24859165)
I've always had a soft spot for them thanks to Earth 2 (https://imgur.com/a/yikYi5V) and I would love to see them used in that regard: as more a cargo/utility EV with less emphasis on the military machismo.
Re:GM sells out first year of electric Hummer production by PaulHoule on Thursday October 22, 2020 @11:23AM (#24858988)
GM never managed the HUMMER brand well. They were late coming out with the H3, the Honda Element came and ate their lunch.

As for the original H1 it turned out to be a fine vehicle for the "Green Zone" but did not sufficient force protection for today's urban warrior.

Re:GM sells out first year of electric Hummer production by ericcholis on Thursday October 22, 2020 @11:25AM (#24859020)
I miss the Element.
Re:GM sells out first year of electric Hummer production by trhway on Thursday October 22, 2020 @11:34AM (#24859120)
>military machismo

wait until eM1 Abrams. With additional benefit of improved IR signature.

Re:GM sells out first year of electric Hummer production by flavius29663 on Thursday October 22, 2020 @01:17PM (#24860444)
Hummer used to be big. But it's smaller than a Suburban, Sequoia and many other "full" trucks out there
Re:GM sells out first year of electric Hummer production by Reason077 on Thursday October 22, 2020 @01:25PM (#24860559)
With a length of 5,507 mm, the Hummer EV is larger than a Toyota Sequoia (5,210 mm). And a bit smaller than a Suburban (5,733 mm)

Cybertruck is larger again at 5,885 mm, but that may differ for the production version.

Re:GM sells out first year of electric Hummer production by ShorsHammer on Thursday October 22, 2020 @11:34AM (#24859125)
If you were an "isolationist" with prepping tendencies would you prefer your car to run on oil that needs to be highly refined or electricity, potentially generated in a thousand different ways?
Re:GM sells out first year of electric Hummer production by bitwize on Thursday October 22, 2020 @11:59AM (#24859429)
You would prefer a diesel engine, which could run on rendered biomass if need be.
Re:GM sells out first year of electric Hummer production by theshrike79 on Thursday October 22, 2020 @02:25PM (#24861423)
Which is better, creating a generator to make electricity to run an engine with one moving part.

Vs. creating a rendered biomass pipeline to feed an extremely fiddly engine with hundreds of moving bits and bobs?

Re:GM sells out first year of electric Hummer production by InitialLastName on Thursday October 22, 2020 @04:17PM (#24862835)
The engine with one moving part also has an enormous number of electronics that will degrade with time and be on the order of impossible to replace.

The fiddly engine's moving bits and bobs will degrade with use, so it should be possible to pull replacements from disused alternatives.

Re:GM sells out first year of electric Hummer production by theshrike79 on Thursday October 22, 2020 @04:27PM (#24862938)
An electric motor doesn't really _need_ all the electronics they're just there for optimisation and comfort.

If The Shit Hits The Fan for reals, you can just plug in any power source to an electric motor and make it go. Adjusting power can be done with really simple electronic connections. Just an on/off switch will do in a pinch.

Good luck trying to find a head gasket for a certain model of ICE though =)

Re:GM sells out first year of electric Hummer production by pluto9 on Sunday October 25, 2020 @02:22AM (#24884208)
> An electric motor doesn't really _need_ all the electronics

These ones do. You're probably thinking of brushed motors, like the kind you can buy at Radio Shack as "hobby motors". EVs typically run brushless or induction motors, which require sensors and electronics to time the power to each coil.

Re:GM sells out first year of electric Hummer production by bitwize on Friday October 23, 2020 @12:07PM (#24870955)
If you're gonna build a generator, there's a good chance you're gonna need the fiddly bits-and-bobs engine anyway.
Re:GM sells out first year of electric Hummer production by bob29 on Thursday October 22, 2020 @03:13PM (#24862125)
The first one.
Re:GM sells out first year of electric Hummer production by piokoch on Thursday October 22, 2020 @11:28AM (#24859054)
"military machismo" isn't this a bit simplistic view of the army? 16% of military personnel (19% of officers corp) is female. I am not sure they would be happy to be qualified as "machos".

"isolationist individualism" - is that something bad or good? Sounds like description of pretty large number of people working in IT (typically called "nerds").

Re:GM sells out first year of electric Hummer production by MaxBarraclough on Thursday October 22, 2020 @12:57PM (#24860197)
I don't think they were saying that people in the military tend to buy hummers, but instead that people who buy hummers have a sense of military-style machismo.
Re:GM sells out first year of electric Hummer production by dsr_ on Thursday October 22, 2020 @12:42PM (#24860002)
It turns out that marketing is not based on realistic appraisals of the world, but on assessing human beliefs about the world. These can diverge greatly.
Re:GM sells out first year of electric Hummer production by vkou on Thursday October 22, 2020 @12:10PM (#24859589)
Given my anecdotal experience with the parking abilities of the average hummer owner, I would say that isolationist individualism manifests itself as 'screw everyone, I've got mine, and I don't think we live in a society.'

So, at least part of that isn't too radically different from the politics a large number of folks working in IT profess.

Re:GM sells out first year of electric Hummer production by mrits on Thursday October 22, 2020 @12:42PM (#24860003)
I thought the stereotype of Hummer owners were parking at the other end of the lot away from everybody else.
Re:GM sells out first year of electric Hummer production by InitialLastName on Thursday October 22, 2020 @04:18PM (#24862847)
None of the ones I've known would have been capable of walking from the other end of the parking lot without getting winded.
Re:GM sells out first year of electric Hummer production by vkou on Thursday October 22, 2020 @12:44PM (#24860022)
Maybe in areas that have more cars than people, and thus, an overabundance of parking spaces.
Re:GM sells out first year of electric Hummer production by rsync on Thursday October 22, 2020 @11:42AM (#24859225)
"An electric Hummer counters that brand signaling in unexpected and, for me, surprisingly welcome ways."

Compare and contrast to the Volvo brand, and marketing, which sends all of the signals you're looking for ... and can barely be bothered to enter the electric car market.

It's basically 2021 and what they have to show is an iMobile or eCar "mobility" initiative (Polestar 2) which is barely more than a concept car.

If corporate image manipulation had any basis in reality, we'd have a plain old Volvo V90 electric car by now, based on about 6-8 years of platform development at "the good car company". (I would buy this car, by the way)

Instead, I think Volvo and Hummer are both just carmakers and they will behave the way incumbent carmakers behave.

Re:GM sells out first year of electric Hummer production by virgilp on Thursday October 22, 2020 @11:49AM (#24859318)
> and can barely be bothered to enter the electric car market.

WHAT?

Volvo is I think the only traditional car producer that sells absolutely no ICE-only vehicles (all of them are at the very least "mild hybrid"). Its declared goal is to be electric-only, and they certainly seem to be making good progress on that. Sure, they're not Tesla, but I think it's unfair to compare them with Hummer.

[edit] here are their (public) goals: https://www.volvocars.com/intl/why-volvo/human-innovation/el...

- Since 2019, all cars electrified, all cars available in "plug in hybrid" version

- 2020, launch full electric vehicles (they did, XC40)

- Their goal is 50% plugin hybrid, 50% full electric by 2025

Re:GM sells out first year of electric Hummer production by rconti on Thursday October 22, 2020 @12:38PM (#24859949)
As a car enthusiast, I had absolutely no idea of any of this. They're apparently doing a good job hiding it.
Re:GM sells out first year of electric Hummer production by theshrike79 on Thursday October 22, 2020 @01:38PM (#24860723)
They're just not making a huge fuss about it.

This is the same company that released the seat belt patent to public domain[1], just to make stuff safer for everyone.

[1]https://www.history.com/this-day-in-history/u-s-patent-issue...

Re:GM sells out first year of electric Hummer production by fomine3 on Thursday October 22, 2020 @08:26PM (#24864887)
IMO Volvo is most hype-less car manufacturer.
Re:GM sells out first year of electric Hummer production by rconti on Friday October 23, 2020 @02:17PM (#24872263)
Well, I still want a rebel blue polestar v60 wagon, but they brought so few to the US they're hard to get.
Re:GM sells out first year of electric Hummer production by rsync on Thursday October 22, 2020 @12:46PM (#24860059)
Hybrid cars are stop-gap, bullshit technology that we should have weaned ourselves from 5-6 years ago. Not only do they marry all the complexity of an ICE vehicle to the electric car, but in the specific case of Volvo (with their extremely high tolerance, low displacement high output motors (YES, turbo and supercharged)) involves even greater complexity.

Volvo and their inability to commit to electric (and all of the marketing and advertising to the contrary) is a master class in the reality of incumbent ICE manufacturers. It also shows how much of the volvo branding and market segment is just bullshit.

"Their goal is 50% plugin hybrid, 50% full electric by 2025"

Yes, we all saw those press releases but the reality is the actual volvo cars (V60, V90, XC90, S60, S80) will be the hybrids[1] and the space-tron eMobility iDrive ecoTrans "initiative" cars will be the electric ones.

Show me an actual volvo (not a space-tron concept car and not their little XC40 golf cart) that is electric and I will happily recant (and go purchase one).

[1] With tiny, loud, high vibration lawnmower engines mated to turbos and blowers.

Re:GM sells out first year of electric Hummer production by gamblor956 on Thursday October 22, 2020 @01:42PM (#24860800)
Considering that most apartment and condo dwellers don't have the option of recharging their vehicles at night, and that the electrical grid would not be capable of charging that many cars simultaneously even if the charging stations were in place, switching to EV-only sales is still years into the future.

Hybrids may not be perfect, but they're better than the alternative of ICE-only vehicles, and the sale of hybrid consumer vehicles has done wonderful things for air quality in CA (wildfires notwithstanding).

Re:GM sells out first year of electric Hummer production by fomine3 on Thursday October 22, 2020 @08:29PM (#24864895)
World with MHEV/HEV/PHEV is far better than the world only has ICE and EV. It's not possible to ship ten million EVs, and we're not enough rich to buy EV at this time. HV uses less battery cells than EV so they can ship many efficient cars with fewer cells.
Re:GM sells out first year of electric Hummer production by aplummer on Thursday October 22, 2020 @11:43AM (#24859246)
You can buy plug ins for most volvos and I think the all electric xc40 is a few months away at this point?
Re:GM sells out first year of electric Hummer production by noxer on Thursday October 22, 2020 @12:22PM (#24859741)
"Emissions-free" is a lie anyway. Tire rubber dust/oil/windshield wiper fluid etc. There is no such thing as an emission-free car. Also gray energy emission (embodied energy) is completely ignore as allays. If we compare average emission per mileage per car over the whole lifetime EVs are just as bad as any other car. The only way to change that is if cars stop being parked 99% of their lifetime. Environmentally the worst thing for a car to do is not being in use. It means more cars are build than work is there for them. Thats how we actually waste resources and pollute completely unnecessary.
Re:GM sells out first year of electric Hummer production by Swenrekcah on Thursday October 22, 2020 @12:38PM (#24859939)
>"Emissions-free" is a lie anyway. Tire rubber dust/oil/windshield wiper fluid etc. There is no such thing as an emission-free car.

True, all cars pollute, but EVs pollute their environment less.

>Also gray energy emission (embodied energy) is completely ignore as allays. If we compare average emission per mileage per car over the whole lifetime EVs are just as bad as any other car.

For one, I'm pretty sure that CO2 emissions per lifetime of EV is significantly less than ICE although it is absolutely not zero, that's true. But point two: Containing emissions from a factory is much simpler than containing emssions from a million cars driving around.

>The only way to change that is if cars stop being parked 99% of their lifetime. Environmentally the worst thing for a car to do is not being in use. It means more cars are build than work is there for them.

True, personal vehicles are rather wasteful but it is definitely worse for the environment to drive an ICE than to not drive it.

>Thats how we actually waste resources and pollute completely unnecessary.

I agree, cars should be taxed a lot at purchase and their usage billed (with road usage taxes for instance).

Re:GM sells out first year of electric Hummer production by emptysongglass on Thursday October 22, 2020 @12:32PM (#24859869)
> If we compare average emission per mileage per car over the whole lifetime EVs are just as bad as any other car.

That sounds totally outside the realm of reason. Please do cite some third-party sources.

Re:GM sells out first year of electric Hummer production by theshrike79 on Thursday October 22, 2020 @01:36PM (#24860692)
They can't because it's not true. The only way to find a third-party source to back that up is either use the one Swedish(?) study, which has been refuted by its original authors or some really ancient source with old data.

Depending on the way a country produces most of its electricity, EVs will outperform ICEs in emissions in just a few years. And that's mostly ignoring the emissions from drilling oil, refining it to petrol and moving said petrol to stations.

Re:GM sells out first year of electric Hummer production by noxer on Thursday October 22, 2020 @05:00PM (#24863242)
This wasn't meant to be a scientific publishing so no I'm not gonna back this up with any source. Do your own research or simply skip the part of my comment if you think its wrong.

And to all the people commenting below. It doesn't even matter if EVs are better. Even if they have half the emission to a normal car. Reusing a existing car is almost certainly still better. Also no one really know what the lifespan of any modern car is. If you assume cars follow the trend of anything else then EVs will probably be obsolete after 5 years by the time we have 50% EVs on the road. Building a car EV or not that last 10, 15 even 20 years outperforms in emission. Also my main point was that humanity should reduce cars that aren't moving that would reduce pointless emission.

Re:GM sells out first year of electric Hummer production by minerjoe on Thursday October 22, 2020 @01:09PM (#24860354)
Sounds reasonable to me. Embodied energy. One example, it takes a heck of a lot of energy to mine and process all that copper that goes into the motor windings. Another, it takes a heck of a lot of energy to mine and process all that lithium that goes in the batteries. Plus, where is the electricity comming from to charge them? Here in Montana, that generally means coal, burned hundreds of miles away and transported at great loss.
Re:GM sells out first year of electric Hummer production by theshrike79 on Thursday October 22, 2020 @02:57PM (#24861918)
But when the coal plants get shut down and replaced with less polluting options, all electric cars in the state will instantly become less polluting.

You do know that the car industry only uses a fraction of a fraction of all electric motors created, right? And the stuff dug out of the ground doesn't mystically disappear, it can still be recycled.

Coal and oil will actually just go poof when it's used. It can never be used again.

Re:GM sells out first year of electric Hummer production by ogre_codes on Thursday October 22, 2020 @01:08PM (#24860340)
> If we compare average emission per mileage per car over the whole lifetime EVs are just as bad as any other car.

You had me up to this point. EVs are certainly responsible for some emissions.

But ICE cars share all the "Emissions" you mention (Tire rubber dust/oil/windshield wiper fluid etc.), plus the massive emissions of just burning gasoline increasingly inefficiently over the lifespan of the vehicle. Plus wasteful oil leaks and just oil burning over the life of the vehicle; the environmental cost of shipping oil and gasoline all over the planet; the environmental damage from massive oil spills and small gasoline spills from everyday fill-ups; transmission fluids, the list goes on and on.

EVs aren't perfect in terms of the environment, they aren't even great, but they are a metric ton better than ICE vehicles.

Re:GM sells out first year of electric Hummer production by HeadsUpHigh on Thursday October 22, 2020 @04:27PM (#24862930)
The total CO2 cost of an EV vs an ICE has been calculated by multiple groups and the results are only a search away. Even the studies funded by oil companies can't fudge the numbers enough to really make them worse.
Re:GM sells out first year of electric Hummer production by eagsalazar2 on Thursday October 22, 2020 @11:25AM (#24859023)
I agree with everything you've said but it makes me wonder, who is buying these things? I remember seeing an H2 (in 2005 or so) with a custom license plate that proudly read "5mpg" which sums up the ethos IMO and still angers me to this day. I think a lot of people, like me, feel like the Hummer brand is poisonously associated with many things we don't believe in to the point where I would never consider buying one.

On the other hand, I can't imagine their prev base of the flamboyantly anti-liberal is going to be excited about an EV either. So are all their new buyers those sheepish in-the-middle people who don't care that much about the gross brand and always wanted to buy a Hummer themselves but were too embarrassed?? Seems like an odd niche to focus on.

Anyway I'm confused about the marketability of this product unless they openly disavow and almost apologize for their previously brazen/gas guzzling/tree-hating positioning. That they've sold out the first year means nothing without knowing the volumes involved. My gut tells me this isn't actually going to be a big seller and unlike you I don't imagine their intentions are laudable. More likely this is a callous and misguided resurrection of a dead and vile brand and they aren't even thinking about that history and their culpability in perpetuating the associated culture.

Re:GM sells out first year of electric Hummer production by sl1ck731 on Thursday October 22, 2020 @11:34AM (#24859113)
I think your oversimplifying the appeal of a Hummer to only be had by some stereotype you have. I would purchase one of these as I have always liked the way the Hummer looks. I don't care for its association with the military or anything else. I'm not "flamboyantly liberal" and pretty center on a lot of things. It is just a nice looking car, simple as that. I also find the Tesla truck appealing as a homeowner I need something with ample cargo area to get various things for my home. It isn't that its electric that draws me, it wouldn't be that it was an ICE that would draw me either. Its just nice looking and featureful.
Re:GM sells out first year of electric Hummer production by techsupporter on Thursday October 22, 2020 @12:33PM (#24859880)
> as a homeowner I need something with ample cargo area to get various things for my home

This might be off-topic and I don't mean to come across as confrontational, I would like to ask: I've read this as a reason to own a truck many times and, assuming you don't have something like a farm, I'm very interested to know what it is you're hauling on the regular?

I've owned property three times in my life, twice in Texas (where there's no shortage of trucks) and have never owned a truck. All three properties have been single-family detached structures with yards, once with a pool, the works. The few times I needed to bring something home my regular sedan couldn't handle, I rented a truck for a couple of hours or a day.

Full disclosure: I loathed driving the things, too. Pedestrians were virtually impossible to see, a staggering number of blind spots, felt like it took an entire county to bring the thing to a stop, and one refueling of the rental was about what I spent on a month of gas for my usual vehicle.

Re:GM sells out first year of electric Hummer production by sl1ck731 on Thursday October 22, 2020 @09:34PM (#24865205)
Lumber and building materials for remodeling like my bathroom (shower and closet doors stuff like that), topsoil and grass seed/sod for redoing my yard. 2000lbs of lava rock most recently. A new water heater when mine went out. Taking loads to the town dump during spring cleaning. There is always something here to do. Not to mention the times I've been in the store looking at a new TV, lawn mower or anything else that I would like to take home immediately (I realize that delivery exists but the convenience is what a truck provides). I've also had times where I've gone to pick such things up and the local truck rentals were out which is super frustrating.

I also don't currently own a truck, but a small sedan so all of these recent things I had to wait/pay for delivery, borrow a truck, or depend on rentals so I'm familiar with "truckless" lifestyle and can say I would prefer at the least a beater truck for these tasks, at which point trading my current car would come out equal to a standard truck in that scenario.

Re:GM sells out first year of electric Hummer production by InitialLastName on Thursday October 22, 2020 @04:24PM (#24862890)
I'm with you on this, but I do find that the inertia of having to rent a truck discourages me from operating my abode optimally.

For example, I've been looking at appliances, and occasionally see nice appliances on sale on craigslist or the like... these would be dead simple to pick up if I had a truck, but I'm a small car kind of person.

Similarly, I've been putting off a Home Depot trip to buy lumber for a project because I would need to get the plywood cut down pretty small to fit in my car, and I can't be bothered to rent a truck.

Re:GM sells out first year of electric Hummer production by KozmoNau7 on Thursday October 22, 2020 @05:11PM (#24863346)
> "For example, I've been looking at appliances, and occasionally see nice appliances on sale on craigslist or the like... these would be dead simple to pick up if I had a truck, but I'm a small car kind of person."

A good way to solve this issue is a small car with a trailer. Even the smallest trailers available here (750kg gross weight) are plenty to haul home any appliance or piece of furniture.

And the trailer doesn't impact your fuel budget when you're not using it.

Re:GM sells out first year of electric Hummer production by InitialLastName on Friday October 23, 2020 @01:36PM (#24871873)
I'd never considered that, so thanks. Looking into that now (have to put a hitch on my car first).

More important for city living, the trailer doesn't make the vehicle fundamentally more difficult to parallel park in a tight spot.

Re:GM sells out first year of electric Hummer production by 205guy on Thursday October 22, 2020 @05:54PM (#24863718)
Yup, I have seen on forums that you can even hook a trailer up to a Nissan Leaf. That would get you light and local towing (no big loads, no big hills).
Re:GM sells out first year of electric Hummer production by MrMan on Friday October 23, 2020 @10:33AM (#24869899)
no one really needs a truck. even construction workers don't really need a truck, or at least not more than one per job site, as the supply company will deliver what you need. for some reason of identity people in the US like trucks. I think we enjoy feeling capable and strong, and hatchbacks for some reason make us feel weak. I drive a hatchback now and people ask me a lot of questions about it, mildly incredulous that I am willing to take the image hit.
Re:GM sells out first year of electric Hummer production by Cshelton on Thursday October 22, 2020 @11:37AM (#24859162)
As a kid, I really wanted a Hummer H1, and then H2, no regards towards their fuel inefficiency or the environment. I think they still are amazing. I think some people have put batteries and an electric drive train in H1's. (Arnold owns one I think?) I think you are off about the Hummer fan base. Many just want a good sized, rugged vehicle that can go into the mountains of Colorado without a worry. Yes, the "5mpg lulz" guys are out there, I agree with that. Even when I could afford an H2, I then knew about things like the environment and how owning one looks. So I didn't.

This EV Hummer looks awesome. I think their timeline to delivering is VERY optimistic and their tech will lag behind Tesla in every single way. I have a deposit on a Tesla Cybertruck and will be keeping that.

Re:GM sells out first year of electric Hummer production by m4eta on Thursday October 22, 2020 @11:33AM (#24859108)
You underestimate the middle. The world isn't defined by the stereotypes we interrupt it by and this isn't any different. My friends sort of fall in this group. Imagine jock but not quite smart enough to be a nerd. Disposable incomes because we refused to grow up. They're going to wake up and be pissed when they see its already sold out.
Re:GM sells out first year of electric Hummer production by playingchanges on Thursday October 22, 2020 @11:31AM (#24859079)
Seems like a direct play at targeting anyone ostentatious enough to buy a Cybertruck to me