Given that it's more efficient than its ICE counterpart, this could become the standard consumer-model Hummer for the foreseeable future.

It's tough. It's freaking huge. And it's the only EV that can off-road. Subaru and Jeep are going to be facing extremely tough competition if GM can produce this in any significant volume.

I don't think Subaru is worried about a $70-100k Hummer any more than they are about a Mercedes G-Wagon.

> It is a low volume production run to the point where this is a boutique novelty car.

Tesla started out the same way with the Roadster, and that paved the way for the more mainstream models later on. It punched a hole in existing expectations and cleared a path for what was to come.

Tesla started out that way because EVs were entirely unproven and they had extremely limited capital.

It’s not a perfect analogy, but it says a lot about GM that what they are doing in 2020 is on the same scale as what Tesla was doing in 2004-2008 with $60 million in funding.

Ok. I was just talking about strategy/significance: the Roadster opened up EVs for "car guys" and the luxury market. This low-volume hummer could open up EVs for the "military machismo" market, or whatever you want to call it. That could have a big impact, even if it's late.