WHAT?
Volvo is I think the only traditional car producer that sells absolutely no ICE-only vehicles (all of them are at the very least "mild hybrid"). Its declared goal is to be electric-only, and they certainly seem to be making good progress on that. Sure, they're not Tesla, but I think it's unfair to compare them with Hummer.
[edit] here are their (public) goals: https://www.volvocars.com/intl/why-volvo/human-innovation/el...
- Since 2019, all cars electrified, all cars available in "plug in hybrid" version
- 2020, launch full electric vehicles (they did, XC40)
- Their goal is 50% plugin hybrid, 50% full electric by 2025
This is the same company that released the seat belt patent to public domain[1], just to make stuff safer for everyone.
[1]https://www.history.com/this-day-in-history/u-s-patent-issue...
Volvo and their inability to commit to electric (and all of the marketing and advertising to the contrary) is a master class in the reality of incumbent ICE manufacturers. It also shows how much of the volvo branding and market segment is just bullshit.
"Their goal is 50% plugin hybrid, 50% full electric by 2025"
Yes, we all saw those press releases but the reality is the actual volvo cars (V60, V90, XC90, S60, S80) will be the hybrids[1] and the space-tron eMobility iDrive ecoTrans "initiative" cars will be the electric ones.
Show me an actual volvo (not a space-tron concept car and not their little XC40 golf cart) that is electric and I will happily recant (and go purchase one).
[1] With tiny, loud, high vibration lawnmower engines mated to turbos and blowers.
Hybrids may not be perfect, but they're better than the alternative of ICE-only vehicles, and the sale of hybrid consumer vehicles has done wonderful things for air quality in CA (wildfires notwithstanding).
Compare and contrast to the Volvo brand, and marketing, which sends all of the signals you're looking for ... and can barely be bothered to enter the electric car market.
It's basically 2021 and what they have to show is an iMobile or eCar "mobility" initiative (Polestar 2) which is barely more than a concept car.
If corporate image manipulation had any basis in reality, we'd have a plain old Volvo V90 electric car by now, based on about 6-8 years of platform development at "the good car company". (I would buy this car, by the way)
Instead, I think Volvo and Hummer are both just carmakers and they will behave the way incumbent carmakers behave.