I don't think they were saying that people in the military tend to buy hummers, but instead that people who buy hummers have a sense of military-style machismo.

It turns out that marketing is not based on realistic appraisals of the world, but on assessing human beliefs about the world. These can diverge greatly.

Given my anecdotal experience with the parking abilities of the average hummer owner, I would say that isolationist individualism manifests itself as 'screw everyone, I've got mine, and I don't think we live in a society.'

So, at least part of that isn't too radically different from the politics a large number of folks working in IT profess.

I thought the stereotype of Hummer owners were parking at the other end of the lot away from everybody else.

None of the ones I've known would have been capable of walking from the other end of the parking lot without getting winded.

Maybe in areas that have more cars than people, and thus, an overabundance of parking spaces.