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Re:Apple Scales Back Its Ambitions for a Self-Driving Car by tambourine_man on Tuesday August 22, 2017 @08:43PM (#15077586)
“From the beginning, the employees dedicated to Project Titan looked at a wide range of details. That included motorized doors that opened and closed silently. They also studied ways to redesign a car interior without a steering wheel or gas pedals, and they worked on adding virtual or augmented reality into interior displays.

The team also worked on a new light and ranging detection sensor, also known as lidar. Lidar sensors normally protrude from the top of a car like a spinning cone and are essential in driverless cars. Apple, as always focused on clean designs, wanted to do away with the awkward cone.

Apple even looked into reinventing the wheel. A team within Titan investigated the possibility of using spherical wheels — round like a globe — instead of the traditional, round ones, because spherical wheels could allow the car better lateral movement.”

Very interesting, and one heck of a leak if true.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @06:24AM (#15080169)
This so reminds me of the discussion about fire from the Hitch Hikers Guide to the Galaxy.

The challenge of a self driving car is to get it to drive by itself, not to try to make it look good and to solve a whole pile of engineering problems that have had everybody in engineering looking at them since as long as we have the profession.

Making gadgets and making a self driving car require a different mind-set. The first is an exercise in consumer packaging, the second is a serious endeavor in engineering something tremendously difficult from the ground up.

What the vehicle looks like is not important at this stage, what is important is whether it can be done at all with sufficient reliability to let it out of the lab and into the mass market.

When someone seriously suggests to 'reinvent the wheel' it is time to re-focus.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by athenot on Wednesday August 23, 2017 @09:50AM (#15081499)
Yes and no. Part of doing a technology leap is getting people to dream. There are always rough edges associated with the new technology, and in those times, it's nice to be able to still enjoy the dream.

As an example, consider the transition from MacOS 9 -> Mac OS X (public beta days). The tough challenge was what's below the hood, the new UNIX foundation, the NeXTStep APIs, being able to mitigate the conversion pain, etc. Yet in the midst of all these challenges, they added Aqua: an ambitious, over-the-top UI. Was it overkill? Yes. Did it get scaled back? Yes. Did it impact performance? Heck yeah it did. But it did one thing very well: it got people to dream of a (literally) shiny new Operating System. In the moments when Mail.app would get stuck or when one felt the absence of many Classic features, seeing the shiny OS helped sugar-coat the transition and from a UX perspective, it helped people stick with it until the bugs got ironed out.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by amelius on Wednesday August 23, 2017 @09:57AM (#15081553)
True, but in this case it's a sugar coating without any cake below it.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by briandear on Wednesday August 23, 2017 @10:35AM (#15081810)
[citation needed] — how do you know what Apple has or doesn’t have? People are making assumptions based on leaks — leaks, that wouldn’t surprise me if they were actually coordinated and on purpose designed to mislead the media.

Five random Titan engineers wouldn’t just start talking to the Times. Not if they wanted to stay working at Apple. So it makes you wonder if their “leaking” is designed to mislead.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by sjm-lbm on Wednesday August 23, 2017 @11:20AM (#15082173)
That is, of course, at least partially true.

However, in the OSX analogy above, Apple had a very good platform (NeXTSTEP) that had been commercially available and proven in real-world use for ~a decade before they started modifying it to become OSX. There is no similarly mature self-driving car platform for them to be working from, and we can be sure of that.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by 60654 on Wednesday August 23, 2017 @08:48AM (#15081047)
Hah, yes. Glad to see others were weirded out by that too. It's so strange to see people seriously discussing how to redesign the trimmings, when nobody even has an existence proof that fully autonomous navigation _is even possible!_

And it's not like robotics research hasn't been working on this problem for half a century now. It's a hell of a hard problem that one can't just product-design their way out of.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by krakensden on Thursday August 24, 2017 @10:56AM (#15090593)
I see the Waymo cars puttering around. The existence proof is there.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ptero on Wednesday August 23, 2017 @07:30AM (#15080526)
Apple often tries to re-engineer the thing they develop.from the ground up. Seems it started this way on Titan, too, then scaled back and decided to focus on the main problem: safely getting around. Nothing wrong with this I think.

On reinvented wheels, early ideas rejected today may get a second life later, e.g. spherical wheels for moving in very constrained environments.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @07:47AM (#15080624)
It is absolutely fine to re-engineer something from the ground up once you have a working example in your hand. But before then you are simply wasting your time.

the iPod was not the first music player, the iPhone not the first smartphone. Re-engineering those was the only way to get them to market in a way that might drive mass adoption.

As for the spherical wheels, yes, however such a development is totally tangential (pun intended) to self driving cars.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by _jal on Wednesday August 23, 2017 @11:18AM (#15082150)
> But before then you are simply wasting your time.

I disagree. You seem to be discounting the learning aspect. Building an institutional knowledge base of the pile of systems that make up a car is a large task by itself. Different shops approach it differently. One may obsessively reverse engineer the competition, another might tinker with longtime designs.

I fully expect the managers in question saw the spherical wheels as something with maybe a 2% chance of becoming a reality, if that. The point at that stage is not to take a particular design to market, it is to explore the problem space, develop expertise, and work out what strategy to pursue.

From this article, it sounds like they figured out the strategy.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @12:47PM (#15083017)
2%? How about 0.0002%.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ruleabidinguser on Wednesday August 23, 2017 @06:09PM (#15085653)
0
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ams6110 on Wednesday August 23, 2017 @08:32AM (#15080927)
I can't see spherical wheels working well. They would have a smaller contact patch on the road surface than a standard wheel, and consequently less traction.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @08:38AM (#15080980)
And then there is stronger braking to be considered, which almost always is some kind of disk brake which you can't do if there is no shaft to mount one on. Which means the spherical wheel system would have to be oversized to compensate for lack of such a shaft even if it would work to drive the car. Magnetic wheels have other interesting problems that would need to be solved such as when two cars get close to each other the wheels would start to attract or repulse depending on their orientation.

This is mostly likely not something that could be rolled out even in a concept car with present day technology unless there is some kind of trick that I'm not aware of. Halbach arrays are not without problems if you allow them to be unconstrained in all dimensions.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Shorel on Wednesday August 23, 2017 @09:24AM (#15081305)
If they are too big then the car will only have room for two: one in the front and one in the back.

TaDa: the self driving Tron motorcycle!

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by sillysaurus3 on Wednesday August 23, 2017 @09:52AM (#15081517)
Could you just use standard wheels, but let all four of them turn 90 degrees? Then the car could move laterally.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Retric on Wednesday August 23, 2017 @10:24AM (#15081743)
There are some cars that already do this.

It's a lot simpler with independent electric motors per wheel, but generally not that useful as self drivings cars can already parallel park just fine.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @12:48PM (#15083033)
You only need one wheel to turn very tightly:

https://www.youtube.com/watch?v=YlLZE23EJKs

[dead]
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Friday August 25, 2017 @07:21AM (#15097631)
That's true. But then again, I did come up with live streaming video on the web and some other lesser known bits and pieces of technology. And I'd argue my lego sorting machine also required plenty of creative thinking.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ptero on Wednesday August 23, 2017 @09:43AM (#15081442)
There are definitely major challenges, although maybe those could work in areas where the motion is slow but constrained (e.g., a cart to move cars in/out/around a dedicated parking lot). Maybe flatten the surface used for normal motion and use sides for infrequent, slow maneuvers. I do not know.

But those ideas are tangential (being generous) to self-driving, so better not steal cycles from it.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by skgoa on Wednesday August 23, 2017 @11:43AM (#15082399)
Plus the whole sphere and its housing is going to take up a lot of volume.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by majjam on Wednesday August 23, 2017 @06:45AM (#15080264)
Here's a link to the relevant HHGTTG quote: https://en.wikiquote.org/wiki/The_Hitchhiker%27s_Guide_to_th...
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rothbardrand on Wednesday August 23, 2017 @07:04PM (#15085980)
Whenever Apple introduces a new product line, they do so with a major usability innovation. In fact their major new lines often have several usability innovations, that work together.

The iPod had click wheel. The Mac had the GUI. The Apple II was plug-and-play in a time when people built from scratch. The iPhone had multi-touch the Apple Watch had a bunch of stuff.

The challenge is not to solve an already solved problem.

Remember when the iPhone was introduced? It's obvious now it was quite revolutionary-- but at the time people complained that it wasn't anything significant and that lacking a keyboard meant it was doomed to failure.

If apple introduced a self driving Camry it would not really be compelling enough. For a new product category, Apple's only interested if they can create or redefine the category.

It's worked out pretty well so far.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by empath75 on Wednesday August 23, 2017 @08:22AM (#15080861)
What if 'self-driving' was just one possible feature among many in a potential Apple car and wasn't necessary? I'd happily buy an apple electric car that I had to drive myself.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @08:48AM (#15081048)
> I'd happily buy an apple electric car that I had to drive myself.

How could you say that without knowing anything about such a car?

Is the brand enough to get you to buy something?

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by intoverflow2 on Wednesday August 23, 2017 @09:13AM (#15081222)
When your customers have this sort of attitude it's no wonder Apple managed to convince themselves this was worthwhile.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rothbardrand on Wednesday August 23, 2017 @07:08PM (#15086007)
You're shitting on the project without knowing anything about it yourself... but you ask how he can be interested without knowing details?

And yes, the brand-- which is to say, their 40 year history of delivering products at a level of quality and innovation unmatched by any company in the world-- is enough to be interested in anything they produce.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by briandear on Wednesday August 23, 2017 @10:30AM (#15081784)
They definitely should have not wasted time with multitouch and just used a stylus and a physical keyboard for iPhone. Right? Any time someone says “no stylus” it’s time to refocus right? After all, that just isn’t how portable devices in 2002 already worked?

Apple doesn’t care about incremental improvements when talking about a new product category. They look to leapfrog. Have you considered the benefit of spherical wheels? I haven’t, but I am not part of that project.

Incrementalism would have been making a better Apple Newton or a prettier Palm Treo. Or a slightly better Tesla. Why bother entering the car market if you’re just going to marginally compete with everyone else?

It seems like you don’t get Apple or their history of product development.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @04:44PM (#15084899)
> It seems like you don’t get Apple or their history of product development.

I get it just fine. They are improved user interfaces over things that already existed. Changing the main method of transfer of energy from the motor to the road in a vehicle is a fundamental change that has significant implications for everything else in the vehicle to the point of making it very unlikely that that vehicle will ever be completed.

People would not buy a car with spherical wheels for the 'cool factor' they would not buy it because it is untested technology with significant implications for the safety of the occupants and others on the road.

> Apple doesn’t care about incremental improvements when talking about a new product category.

Well, what is a leapfrog to you looks suspiciously like an incremental improvement to me. There were some phones that had a fair amount of resemblance to the iPhone before it launched and the iPod had a large number of predecessors as well. And without iPod no iPhone.

Arguably the iPhone could have been a success without multitouch, it's perfectly possible not to have multitouch and at the same time not to have stylus and not to have a keyboard.

As for the benefit of spherical wheels, yes, I can see some benefits, but I can also see significant drawbacks that are not easily engineered away.

A car is a device on an entirely different plane than a phone, the only time your life depends on your phone is when you're trying to call 911 after an accident, with a car you (and the people on the road around you) depend on your car from the moment you get into it until you disembark. That requires a more conservative kind of development.

Such as Tesla is showing, and which they occasionally get wrong, usually when they release stuff that isn't quite as reliable as it should be for mass deployment.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rothbardrand on Wednesday August 23, 2017 @07:10PM (#15086018)
> They are improved user interfaces over things that already existed.

This is the lie every Apple hater tells themselves to reconcile their hate with the fact that Apple keeps inventing things never before seen.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dkonofalski on Thursday August 24, 2017 @05:02PM (#15094030)
They also tend to qualify it as "refinement" instead of "invention" because their definition of "innovation" can't include Apple for some dogmatic reason.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by anindha on Wednesday August 23, 2017 @03:50PM (#15084491)
Great analogy. Anything seems impossible before its done, and obvious 5-10 years after it's done.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rothbardrand on Wednesday August 23, 2017 @07:12PM (#15086032)
Usually about a year after Apple's competitors have introduced a pale imitation, the haters will say it was always obvious.

I once had someone on here tell me that Apple invented nothing for the iPhone because the movie 2001: A Space Odyssey "invented multitouch".

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by SeeDave on Wednesday August 23, 2017 @09:04AM (#15081163)
>The challenge of a self driving car is to get it to drive by itself, not to try to make it look good and to solve a whole pile of engineering problems that have had everybody in engineering looking at them since as long as we have the profession.

This is why I believe that comma.ai was so visionary, say whatever you want about George Hotz's personality. He truly _gets it_ that self-driving is the critical part, not the car.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by pedroaraujo on Wednesday August 23, 2017 @09:18AM (#15081263)
"Visionary"? Hardly. His self driving technology was basically a big giant hack. He is a good hacker but calling him "visionary" is a bit of a stretch.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by SeeDave on Friday August 25, 2017 @12:09AM (#15096052)
From my perspective, the vision was in truly understanding that the value-add is centered around "self-driving" more so than "cars."
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by nojvek on Wednesday August 23, 2017 @11:19AM (#15082164)
A giant hack that works and already out on the streets.

I think commaai has a very bright future.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @12:55PM (#15083091)
Supernova's have a bright future too. But a very short one.

Comma one has been canceled and the new offering is more along the lines of a kit for DIY car hackers than for serious deployment and at a guess if you would be involved in an accident while deploying one of these kits your insurance would be void.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by skgoa on Wednesday August 23, 2017 @11:46AM (#15082432)
comma was a scam. The car Hotz used for his "demonstration" already comes with the functionality he "demonstrated" from the factory. He just added wires and a joystick to his dashboard.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by SeeDave on Friday August 25, 2017 @12:08AM (#15096047)
Out of curiosity... could you let me know how you came to this conclusion?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ImaMicroService on Wednesday August 23, 2017 @10:24AM (#15081744)
Agreed. It seems like a great deal of engineering distractions from the core problem to solve. Seems like they were using precious resources to fluff up a potential keynote and make a car from a scifi movie.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by wut42 on Wednesday August 23, 2017 @06:51AM (#15080297)
>When someone seriously suggests to 'reinvent the wheel' it is time to re-focus.

Goodyear released spherical wheels. It's not that stupid at all to reinvent the wheel, sometimes: https://www.sciencealert.com/watch-goodyear-unveils-the-futu...

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @06:53AM (#15080313)
You're missing my point. It may not be stupid to reinvent the wheel at all. But that's not a project that you should mix with inventing a self driving car unless you conclude that spherical wheels are the only way a self driving car will ever become a reality.

Similar to how every software application project could theoretically result in a new database, a new operating system and if you really want to go all out a new CPU it is much more efficient to concentrate on your application if you actually want to see it go to market.

> Goodyear released spherical wheels.

No, they didn't, that's just some fancy CG stuff, not an actual product.

Also, it just so happens that Good Year is in the wheels-and-tires business so for them such research makes good sense, and of course it is a theory of a concept, not an actual proof of concept much less something that they are ready to roll out. It's more like serious science fiction even than actual science, it's how things maybe could work, not how they actually work.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @08:09AM (#15080768)
>You're missing my point. It may not be stupid to reinvent the wheel at all. But that's not a project that you should mix with inventing a self driving car

That's only true if the team that reinvents the wheels and the team that does the self-driving tech is the same, and you're stealing members from the latter to the former.

Obviously those are not the same teams, nor they need to be.

And when you get out with your self-driving car, as 3-4 companies will do at more or less the same time or within a few years of each other, having other great new innovations on top of that will give you an edge.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @08:26AM (#15080884)
The degree to which globular wheels would complicate such a design is such that it would leave you being passed by your competitors right out of the gate, on top of that it would complicate all kinds of things such as certification and potentially reliability and safety as well as supply chain issues after delivery.

Solving too much is a fantastic way to crash a project.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @09:58AM (#15081564)
>The degree to which globular wheels would complicate such a design is such that it would leave you being passed by your competitors right out of the gate

We don't know that. We just know that we're not familiar with them. If anything, globular wheels could make some kind of automated steering easier.

And of course, it's obviously not like Apple only tried that design: they tried globular wheels, fat wheels, thinner wheels, wooden wheels, and what have you to see what works better -- like they did when they designed the iPhone, etc.

https://www.cultofmac.com/181782/every-iphone-prototype-appl...

https://www.theverge.com/2017/1/6/14188624/apple-prototype-i...

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @12:56PM (#15083099)
> tried globular wheels, fat wheels, thinner wheels, wooden wheels, and what have you to see what works better

Yes, and 'standard wheels' would have saved them time, money and other resources and would have increased the chances of bringing a self driving car to market.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @02:04PM (#15083694)
>Yes, and 'standard wheels' would have saved them time, money and other resources

Time from what? It's not some team considering other kinds of wheels was holding back their self-driving researchers...

You seem to have an overly linear and heavy-first concept of how such a development should go.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jacquesm on Wednesday August 23, 2017 @04:45PM (#15084916)
> Time from what?

Time from focusing on the bit that mattered. Anyway, the article linked underscores my point far better than I'm able to do.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by scj on Wednesday August 23, 2017 @02:27PM (#15083879)
I wonder if replacement spherical wheels for a 10-year-old car would be available. Would they even make studded spherical wheels for winter?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by skgoa on Wednesday August 23, 2017 @11:47AM (#15082443)
They made a little PR thing. That's far from "releasing" anything.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by colechristensen on Tuesday August 22, 2017 @09:12PM (#15077734)
Seems like they were biting off way more than they could chew.

If Apple partnered with an existing car company to apply their design principles on top of an existing car platform (e.g. https://en.wikipedia.org/wiki/Fiat_Mini_platform ) they could see a lot of success if they weren't too ambitious. They wouldn't win if they tried to reinvent the wheel because there would be far too big of a chance of either taking 10 years to build nothing or for building something that ended up being overly strange (e.g. Segway)

Build a car that was familiar built out with quality materials and an iOS dash interface and you'd sell like hotcakes.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by hallmark on Tuesday August 22, 2017 @11:30PM (#15078310)
We have the iPhone because Apple was so ambitious. Imagine if they had just partnered with existing phone manufacturers rather than trying to build a magic touch slate.

Wait, we do know what would have happened - the Motorola ROKR, which everyone should be forgiven for forgetting.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by josteink on Wednesday August 23, 2017 @01:11AM (#15078662)
> We have the iPhone because Apple was so ambitious.

When you say that, you conventiently forget that Apple re-invented the smartphone. It was an proven thing, which already sold in spades in the tech/enterprise market.

They took something which existed and was awkward to use, and re-did the UI layer of the whole thing. They refined something else which was already proven. They didn't invent something original from scratch.

Here Apple is clearly trying to design a new kind of a car, where every part is different from what's already out there in the industry. Where none of the new bits has been invented yet.

They are trying to do original discovery in addition to refining things, in an industry where they have absolutely zero experience.

> Project Titan looked at a wide range of details. That included motorized doors that opened and closed silently .... Apple, as always focused on clean designs, wanted to do away with the awkward cone.

That they were even considered things like this important in a self-driving car when they hadn't even solved the self-driving bit (or even car-bit) yet tells me all I need to know about the realism of this project. There was none.

It was doomed from day one.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by danso on Wednesday August 23, 2017 @02:06AM (#15078909)
Also, the iPhone was preceded by years of producing iPods, which at least gave them expertise in portable electronics. What has Apple produced that is remotely similar to an automobile? It's not just design expertise, but the supply chain and manufacturing. Auto parts industry is massive. Is controlling the parts for a computer on the same scale as for an entire automobile? I suppose if Tesla can do it...but Tessa's cars so far don't seem as ambitious as what Project Titan was looking at.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by olyjohn on Wednesday August 23, 2017 @07:00PM (#15085952)
Remember Tesla's first car? It was not the Model S. The Roadster was based on a Lotus chassis. They built a car on an existing vehicle platform before venturing into producing their own.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rothbardrand on Wednesday August 23, 2017 @07:16PM (#15086058)
People claimed the iPhone was doomed-- even after it was shipping-- because Apple couldn't "just waltz in and start making phones".

Apple is not going to produce a gas automobile, but an electric one.

An electric car is a lot closer to a computer in terms of supply chain, than it is to a gas car.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by simonh on Wednesday August 23, 2017 @04:59AM (#15079759)
>When you say that, you conventiently forget that Apple re-invented the smartphone. It was an proven thing...

That's what it looks like from the outside, but listening to interviews with current and former Apple people that's not at all how it looked from the inside.

When they initially developed the OSX derived core OS, System architecture and UI libraries they weren't thinking about phones at all. It was intended to be a tablet computer OS. It's only fairly late on in development that Jobs pivoted the team to adapt the technology to a phone form factor and tacked on a phone app and cellular radio. It was not at all developed from the starting point of looking at existing phones and going from there. Things like touch swipe to scroll and pinch to zoom were taken straight from contemporary touch UI research, not Palm or any other existing commercial products.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by usrusr on Wednesday August 23, 2017 @01:54PM (#15083593)
Interesting what-if: would the iPod touch have been significantly less irrelevant in absence of the iPhone? Could the iPad have been a success without the iPhone paving the way for apps?

I remember the last generations of high end feature phones as quite capable media consumption devices, who knows what could have come from that strain of development had they stayed in the limelight a few years longer.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by simonh on Wednesday August 23, 2017 @02:44PM (#15084004)
iPod Touch sales were about one quarter as many as iPhone sales. That came to 100 million units in the first 6 years. Given their lower ASP that's a bit less in revenue but it's still pretty significant.

Sure, without the iPhone they'd probably have sold a lot more, but it's not a very compelling counterfactual. Palm started off selling PDAs, but a smartphone is really just a PDA with a cellular radio and a phone app. By the time the iPhone came out standalone PDAs were already dead.

I don't think it would have made a lot of difference to the iPad. It is what it is. It might have had more of a 'wow' factor rather than the 'just a big iPhone' jibes, but even so it sold, and is still selling in very large numbers. Sure sales are down, but they're still selling about 40 million a year. That's more than Dell's annual PC sales and twice as many as Apple's Mac sales, it's also one sixth of global PC sales. So bear that mind when people say it's a declining business. It's slowly declining from spectacular success.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @02:14AM (#15078958)
Yup, exactly this. They have no idea how to make a self driving car so wasted time on other things hoping someone will solve the actual hard part.

It's pretty common when given an impossible project, and you need to show something.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @08:11AM (#15080782)
Or you know, the have multiple teams, and they don't just want to put out a "self driving car" out, but a great self driving car that rethinks what a car should be like -- on top of "self-driving".
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Superleroy on Wednesday August 23, 2017 @08:30AM (#15080922)
But does that even make sense? That would mean they redesigned something that they are not able to build in realistically at least the next 5-10 years. Or to go even further, they tried to make something better that does not exist yet. Wouldn't it make more sense to just go for the self driving car first and then, after you are sure that you can build that, creating teams which make it better?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @09:54AM (#15081534)
>That would mean they redesigned something that they are not able to build in realistically at least the next 5-10 years. Or to go even further, they tried to make something better that does not exist yet.

At Apple don't do basic research and leave it at that.

They are trying to build a commercial product.

In that sense, it makes sense to try to solve the problem of self-driving along with how an Apple car should be like (besides self driving).

So that, if the self-driving research pans out, they have a complete product, not just some run-of-the-mill car design that basically sells for its self driving capability.

And even if their self-driving thing doesn't pan out, they can always enter the car market licensing some other self-driving technology (like they license/buy batteries, ssd, cpus, etc) but with their own spin on the general product.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @12:39PM (#15082939)
> In that sense, it makes sense to try to solve the problem of self-driving along with how an Apple car should be like (besides self driving).

No it doesn't. Self driving takes decades to solve, designing pretty cars takes a year or two. There is an order of magnitude difference there.

They were seriously trying to constrain the location of the LIDAR before actually knowing what types and numbers of LIDAR a self driving car actually needs! That is utterly backwards.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @02:02PM (#15083675)
>No it doesn't. Self driving takes decades to solve, designing pretty cars takes a year or two. There is an order of magnitude difference there.

They are not the same teams doing each, so there's no opportunity cost involved.

And whether it might or might not actually "take decades", if Apple considered it would "take decades to solve" they wouldn't be interested in it in the first place. The idea was that we are close to a breakthrough and commercial applications, not that we'll have something in the market by 2040, maybe.

So, for Apple it was more like "can we get something out in 5-10 years at most? Oh, and if it just self-drives, nobody will care -- by that time there would be 10 more self-driving cars from Google, Tesla, Audi, GM, etc. We also want it to be great/different in other aspects".

>They were seriously trying to constrain the location of the LIDAR before actually knowing what types and numbers of LIDAR a self driving car actually needs! That is utterly backwards.

There's nothing backwards about it -- given that the car will need a LIDAR (which I don't think their self-driving researchers where doubting), they should explorer the design space for placement/hiding it etc.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dkonofalski on Thursday August 24, 2017 @05:15PM (#15094128)
I'm not sure why you're arguing with the person that keeps responding to you. I think you've clearly made the point that Apple feels like they don't need to work off of existing design or technology methodologies and yet this person seems to think that Apple's entire predicted failure is that they're not working off of existing processes and technologies. He seems to be arguing a straw man of your argument rather than your actual argument and part of me feels like he's being willfully disingenuous in doing so. It's "Apple can't possibly do it different than everyone else because everyone else has only been able to do it in this one way" without any room for the possibility that the "best" (subjective, of course) solution may be one that doesn't exist yet because it requires the very paradigm shift you're referencing.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @02:27PM (#15083869)
What you are suggesting is like designing how a hotel will look before you know where it will be or how big it will be.

It's completely backwards. You can kind of do it, but it's a huge waste of time and money.

Apple did not do that because they "knew what they would need, so let's get started", they did that because they had no clue how to make a self driving car, but despite that, the team needed to show something, anything.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coldtea on Wednesday August 23, 2017 @03:10PM (#15084226)
>What you are suggesting is like designing how a hotel will look before you know where it will be or how big it will be.

Well, you know most things. You know you're making a car, you know it will have LIDAR, you know it will be self driving etc. You are free to (and if you want to win time, you pretty much got to) design the car, the interior, materials, displays, etc -- even the transmission, engine and wheels -- independently of the self-driving algorithms.

If and when those self-driving algorithms are ready, you don't then have to spend another 1 year to design the rest.

There's not any real dependency between them -- so much that you can even test your self driving algorithm in ANY random car as almost all companies do. It's not like being a self-driving car dictates the car form and the latter has to be designed around that property.

(That said, before even Google's car and the self-driving hype, a lot of rumors insisted on Apple merely making an electric iCar -- Tesla competitor, not some full self-driver type 5).

>Apple did not do that because they "knew what they would need, so let's get started", they did that because they had no clue how to make a self driving car, but despite that, the team needed to show something, anything.

I, for one, have no doubt that Apple got some top notch researchers in ML and driving car technology. I also have no doubt they got some top notch car guys (plain car). I also have no doubt that there's nothing to know about "how to make a self driving car" that the Apple team doesn't know (or any team for that matter), apart the ML/self-driving algorithm aspects. So there was nothing about the form of the car holding them back.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @04:23PM (#15084732)
I don't agree with everything you said, but let's assume you are right - for the sake of the argument.

So what's the plan? Design a car, then let the designs sit on a shelf for 10 years (or more)? In 10 years tastes will change, and the people who made the designs will no longer have them fresh in their mind - if they are even still employed by Apple.

How does that make any sense?

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by usrusr on Wednesday August 23, 2017 @06:38AM (#15080223)
> They took something which existed and was awkward to use

This is the key difference: people already love their cars, more than they love their home and more than they love their iPhone. The enjoyable smartphone was an unsolved problem, the enjoyable car has been comically over-solved for decades.

Everything unpleasant about cars is happening to the outside. Not just to pedestrians, cyclists and residents, but also to other drivers: just imagine how much nicer your commute would be without all the other commuters. A Lada on an open road would be more enjoyable than a Rolls Royce in a traffic jam. It's a commons problem, one that cannot be designed away with cute UI and expensive surface finishing. Even self-driving won't really solve that, as anyone who has been a passenger in gridlock should know. The only way to significantly improve transport is by making it more space-efficient by cooperation. Public transit with the Apple doover? Could be amazing, but it's just not in the Apple DNA. Autonomous cars with extreme platooning? Massive potential, but just like with public transit, the biggest benefit goes to those who refuse to cooperate and stick to individualistic reaping of the benefits of lower congestion.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by FussyZeus on Wednesday August 23, 2017 @07:21AM (#15080472)
> This is the key difference: people already love their cars, more than they love their home and more than they love their iPhone.

I'm part of that (seemingly ever shrinking) demographic that does indeed love cars; I love their shapes and their looks, the roar of an engine (or the thrust of an electric, both hit me in different places), but even I have to admit that people like me are going away. The vast majority of people want a way to get from point A to point B relatively quickly in some measure of comfort; they don't give a shit how cheaply the car is built, as long as it comes with a warranty and the cabin is spill proof, and they don't care how ugly or bland the outside is as long as it keeps the rain out. There's not nearly the same appreciation for cars and driving as their once was, which is why I firmly believe a lot of people these days can't drive very well nor take decent care of their cars; they don't care. Driving is a means to an end, whereas to me, driving is half the fun of doing anything.

> The enjoyable smartphone was an unsolved problem, the enjoyable car has been comically over-solved for decades.

I'd say the enjoyable car and the enjoyable smartphone (iPhone, yes I know, my opinion) have about the same market share these days. :)

I don't mean to say Apple was on to something: I think it was doomed from the start for many of the reasons listed here. I just think you're misreading the market is all. That being said, I do hope the self driving revolution leaves room for enthusiasts who truly love putting the hammer down and seeing what our machines can do; I'm willing to pay more for manual mode or even a much higher fee to continue to have a license to operate; I understand what being put into an enthusiast market means and I'm willing to put up the cash.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by erikpukinskis on Wednesday August 23, 2017 @02:30AM (#15079019)
There is no such thing as a UI layer. UI and function are inextricably linked.

For example, see iPhone's voicemail. Or the touch screen. Or the app store. None of those things could have been executed by UI teams at any other device manufacturer at the time.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by taneq on Wednesday August 23, 2017 @08:15AM (#15080814)
Only when you're talking about software, which is arguably the "UI layer" of a physical computing device. Hardware needs actual things which do the things, independent of interface.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by 2bitencryption on Wednesday August 23, 2017 @02:40AM (#15079065)
when I was watching the keynote live, and Jobs swiped his finger to scroll, I audibly gasped.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by enjo on Wednesday August 23, 2017 @03:18AM (#15079284)
Palm OS apps were using swipe to scroll for several years before that. As far back as at least 2002.

That doesn't take away from what Apple did. They really took all of the best ideas (and in many cases hired the engineers who made them in the first place) and put them into one incredibly tight and delightful package. Just about every individual feature can be traced to Palm, Symbian, or a host of other systems... but the magic is making the whole thing work.

Still, it's important to remember that the iPhone was largely a logical evolution more than something invented by Apple wholesale. The iPhone was not the first touch screen slate phone that I ever saw FWIW. That honor belongs to an internal project at Nokia (based on Series 60) that died under it's own engineering weight.

Which again is meant as a compliment to Apple. They actually were able to execute on the thing where others failed.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ralfd on Wednesday August 23, 2017 @07:26AM (#15080500)
>> when I was watching the keynote live, and Jobs swiped his finger to scroll, I audibly gasped.

> Palm OS apps were using swipe to scroll for several years before that. As far back as at least 2002.

I don't know how good Palm OS was at that time, but the contrast between the iPhone and the rest of the industry was blinding 2007:

https://www.youtube.com/watch?v=UMzg70MIZCo

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dkonofalski on Thursday August 24, 2017 @05:18PM (#15094146)
That is seriously laughable how bad that is. The parent to your comment either doesn't remember what things were like prior to the iPhone or they're intentionally ignoring the differences.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by robertlagrant on Wednesday August 23, 2017 @03:59AM (#15079483)
The only new thing was a capacitive touchscreen, which allowed more responsiveness to a touch input. It just came along at the right time.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by lmm on Wednesday August 23, 2017 @05:54AM (#15080026)
That wasn't even new, it's just that no other manufacturer dared to put out a phone at $600 (that's with contract, single carrier exclusive).
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dragontamer on Wednesday August 23, 2017 @05:44AM (#15079970)
Capacitive screens were less responsive than resistive screens.

The difference was that you used your physical finger instead of a stylus. Personally speaking, I preferred resistive screens for their responsiveness and accuracy.

The capacitive screen was needed for "pinch to zoom" and other gestures of the modern era. The delay in the UI compared to resistive screens (as well as the higher-CPU time required for processing) turned out to be a smaller deal than multi-touch technology.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by piyush_soni on Wednesday August 23, 2017 @06:30AM (#15080196)
Is there some more information on that? I believed so far (or the industry made me believe) that capacitive screens were much faster than the resistive ones.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dragontamer on Wednesday August 23, 2017 @11:07AM (#15082061)
I don't have like, hard tested data. But the delay is enough that experience was all I needed to convince me.

Nintendo DS / 3DS and Wii U are all resistive screens. I also have experience with resistive screens of Palm Pilot and Palm phones of the early 2000s. And all of those were more "responsive" than a 2007-era iPhone, despite the iPhone's significantly higher processing power.

Play a serious game like Monster Hunter (very timing intensive) and compare it to a serious timing-intensive game on a capacitive screen (I know I've seen people play Marvel vs Capcom 2 on an iPhone emulator...). The lag and delay is noticeable even in the modern era.

But people wanted multi-touch pinch to zoom. Capacitive sensing also requires a microcontroller to literally "charge up" the screen over and over.

When your finger is on the screen, it "charges up slower" (because your finger changes the capacitance at that location). Innately, that "charge and discharge" cycle requires a measurement over time.

And to make sure that power isn't wasted, only one part of the screen is often tested (there are grids and stuff that then calculate where the fingers or multiple-fingers are located). So innately, there's a delay as the "scan-lines" of the sensors test each point of the screen.

Resistive screens instantly tell you where the stylus is without any such delay or processing. So it just makes sense.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by amiga-workbench on Wednesday August 23, 2017 @10:11AM (#15081663)
I don't have any direct links, but the latency on processing touch input from a capacitive display can be as high as 40ms, remember there is a lot of filtering going on and spurious crap that has to be filtered out.

Think how crazy the trackpad goes on a cheap laptop when you plug in a knock-off power supply with poor power conditioning.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by thaumasiotes on Wednesday August 23, 2017 @02:56AM (#15079158)
The app store already existed for Blackberries at the time.

I'm not sure what you're talking about with voicemail.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by bluthru on Wednesday August 23, 2017 @04:43AM (#15079683)
The iPhone was the first phone with visual voicemail.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by 72deluxe on Wednesday August 23, 2017 @09:09AM (#15081192)
Sorry to be completely lost but what is "visual voicemail"? This is an odd term - almost as daft as "visual BASIC"
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by intoverflow2 on Wednesday August 23, 2017 @09:20AM (#15081277)
Instead of calling a number and listening to messages one by one you have an inbox and can play/delete them using a UI.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by macintux on Wednesday August 23, 2017 @11:01AM (#15082006)
I think we've gotten so used to it we forget just how awful it used to be.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Tsiklon on Wednesday August 23, 2017 @02:27PM (#15083873)
it still is... not every network is willing to pay for the back end to support it.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by 72deluxe on Thursday August 24, 2017 @05:15AM (#15088657)
Well I've never had that on Android here in the UK. I still have to ring my EE voicemail and listen to messages one by one. Thanks for the info.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rothbardrand on Wednesday August 23, 2017 @07:14PM (#15086048)
No. Apple invented the smartphone. There were no smart phones before the iPhone. There were PDAs and feature phones.

People like to pretend Apple never invents anything and to do so they always point at vaguely similar things that aren't nearly as good as if they support the point.

Someone one here once told me that Apple didn't invent multi-touch because it existed in the movie 2001: A Space Odyssey

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by grwthckrmstr on Wednesday August 23, 2017 @01:20AM (#15078701)
Apple is reinventing the car?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by usaphp on Wednesday August 23, 2017 @02:07AM (#15078912)
> When you say that, you conventiently forget that Apple re-invented the smartphone. It was an proven thing, which already sold in spades in the tech/enterprise market.

Isn't a car a proven thing? All apple is need to do is re-invent it and slap a nice AI on top of it.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by empath75 on Wednesday August 23, 2017 @08:21AM (#15080856)
I'd buy an apple car that wasn't self driving.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by omegaworks on Wednesday August 23, 2017 @01:21AM (#15078710)
They have no clear visionary at the top vetting things for quality user experiences. Had Jobs still been with us we might actually have beautiful 3D Touch experiences. We might be seeing a beautiful refinement of the driving experience. Instead they're flailing. Hopefully this is a realignment and rededicated effort to do what they do best: make cool, proven tech perfect and accessible.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by IBM on Wednesday August 23, 2017 @01:33AM (#15078769)
"When Steve is gone," Tevanian said, "the competition still will not have Steve Jobs."
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by greggman on Wednesday August 23, 2017 @12:43AM (#15078570)
there is a 20+ year history of PDAs before the iPhone. For all intents and purposes my 1998 Windows CE Casio PDA looks and acts like a first gen iPhone. It's home screen has a grid of 3x4 icons of apps and general works very analogous to the iPhone. Apple did an amazing job of polishing the PDA but they made an incremental jump being at the right place at the right time with affordable cellular data and capacitive touch and an amazingly well designed ui

it sounds like they we're doing much more with their car efforts

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by rimliu on Wednesday August 23, 2017 @05:07AM (#15079787)

   > capacitive touch
Without this I do not thing anything qualifies as "acts like first gen iPhone".
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by threeseed on Wednesday August 23, 2017 @12:58AM (#15078622)
> For all intents and purposes my 1998 Windows CE Casio PDA looks and acts like a first gen iPhone

I assume you also think a Hyundai looks and acts like a Ferrari.

Because that is what you are saying. I owned that PDA as well as the Treo 650 which was far better and the iPhone isn't an incremental jump. It was a complete revolution.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icebraining on Wednesday August 23, 2017 @01:11AM (#15078661)
I assume you also think a Hyundai looks and acts like a Ferrari.

Compared to a car with freakin' spherical wheels, yes, it does.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by LyTeo on Wednesday August 23, 2017 @07:06AM (#15080397)
> I assume you also think a Hyundai looks and acts like a Ferrari.

He argued against an assumption that apple reinvented smartphone. If you want to use this argument, you have to show that people think that Ferrari reinvented the car.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by nrhk on Wednesday August 23, 2017 @09:15AM (#15081242)
Only if Ferrari came into the market with a bunch of innovations that every manufacturer then adopts. I would call that a reinvention and more or less what Apple did.

People were using styluses, the phones were blocky and thick, the UI was confusing and adopted from desktop instead designed for mobile, hardware keyboards, small screens, business focused

I had every "smartphone" and internet tablet back in day running on Palm, Symbian, Blackberry. All of those OS's are completely irrelevant today because of how far Apple pushed the envelope. Though I thought Palm was headed in the right direction with the Pre.

You can call it an evolution but it was such a major leap it was essentially a redefinition.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by arethuza on Wednesday August 23, 2017 @07:39AM (#15080586)
The Hyundai Coupe from about ~15 years ago looked rather like a Ferrari 456. In fact some adverts here in the UK actually showed them side-by-side.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by danmaz74 on Wednesday August 23, 2017 @06:52AM (#15080306)
All technologies used in the iPhone were proven - what Apple did right is to combine them in a much better way than the previous iterations.

With self driving cars, it's not about usability/utility, it's still about having the basic tech work.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dkonofalski on Thursday August 24, 2017 @05:24PM (#15094185)
That's like saying that the first mobile phone used technologies that were all proven and that the inventors just combined them in a much better way because radios and phones existed. The combination itself is exactly what made it an invention and a revolution. Nearly every technology right now that's a revolution (Uber, for example) is a revolution precisely because it did something that's never been done before by standing on the shoulders of what came before it. The difference is that the combination and or features gained from that combination allowed the invention to leap frog over what existed before it.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by function_seven on Wednesday August 23, 2017 @12:27AM (#15078523)
I don’t forgive you for reminding me of that hobbled abomination.

Though I guess it serves as an example of unchecked carrier power. Something to point to for today’s net neutrality arguments?

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by r00fus on Wednesday August 23, 2017 @12:57AM (#15078621)
Moto ROKR was a stalking horse to give Apple intel on how the carriers worked.

100 songs? It was designed to fail.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by collyw on Thursday August 24, 2017 @07:24AM (#15089163)
It was Apple that insisted on the limit.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Shivetya on Wednesday August 23, 2017 @06:14AM (#15080115)
reinventing the wheel and more changes to how current equipment works, in particular viewing aids, would bury this car in regulatory hell. it would take years to get permission for it to be on the road. figure it this way, if it takes many years just to get permission to change headlight technology can you imagine the time it would take to adjust to what Apple was proposing?

phones are dead simple compared to cars because phones NHTSA and Insurance issues to face up to

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dimillian on Wednesday August 23, 2017 @10:27AM (#15081766)
Good question: Is the iPhone a side effect of the iPod touch or the iPod touch a side effect of the iPhone?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by gambiting on Wednesday August 23, 2017 @04:20AM (#15079591)
Wait, what was wrong with the ROKR? I had the E1 and it was a fantastic phone for its time.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icpmacdo on Tuesday August 22, 2017 @09:57PM (#15077944)
With the percentage of this project being a drop in the bucket compared to the 260B war chest I have nothing but positive thoughts for Apple attempting ambitious projects. In the next ~10 years they could be a trillion dollar company if they figure out how to get iPhone like growth out of another industry.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icanhackit on Tuesday August 22, 2017 @11:36PM (#15078338)
Yeah...I suspect a lot of people said something similar when it was rumoured they were going into the phone business.

I know a car is a very different beast to a small touchscreen computer that makes phone calls, but at the time everyone was looking at it from the perspective of a computer and entertainment company making a phone in a cut-throat thin-margin industry. What they did is make an iPod Touch with a cellular component, priced it higher than the flag-ship phone of the day and started with a single and not-very-loved service provider in the United States.

Now look where they are.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by na85 on Tuesday August 22, 2017 @11:59PM (#15078431)
A consumer electronics company changing market segments is different than a consumer electronics company that wants to enter the automotive industry.

Apple was overly ambitious.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icanhackit on Wednesday August 23, 2017 @12:17AM (#15078491)
> a consumer electronics company that wants to enter the automotive industry.

I'd argue electric cars paired with automation are as near consumer electronics as they are to the automotive industry. Shedding the engine, transmission, steering column, and pretty much all mechanical systems bar the electric motors and braking systems, why couldn't they design it in California and outsource manufacturing to Hon Hai/Foxconn and their partners the way they do with their phones?

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by semi-extrinsic on Wednesday August 23, 2017 @12:53AM (#15078609)
> pretty much all mechanical systems bar the electric motors and braking systems

... and the shocks and dampers and steering and servos and diffs and transfer boxes and electronic stability systems and dozens of sensors regularly exposed to harsh conditions and lights and crumple zones and doors and windows and air bags and seat belts and seats and air conditioning and ...

Elon Musk said something very true about the myriad of components and OEMs Tesla use - that having 99.9% of the parts on a car available and working, is a lot like having 0% of the parts.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icanhackit on Wednesday August 23, 2017 @01:08AM (#15078656)
You make a good point but my question still stands, why couldn't they design it in California and outsource manufacturing to Hon Hai/Foxconn the way they do with their phones? Unlike Tesla, sourcing the parts wouldn't be Apple's problem.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by hueving on Wednesday August 23, 2017 @02:37AM (#15079054)
Because outsourcing car manufacturing doesn't make much sense. The transportation costs eat up most of the savings. That's why Toyotas, Volkswagons, etc sold in the US are made in the US.

One shipping container holds 60,000 iphones. One shipping container holds one car.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by tribby on Wednesday August 23, 2017 @03:02AM (#15079194)
I agree. and it's not just transportation, or even taxes, it's also the cost of labor. iphones are assembled in china because chinese workers are cheaper than automating those particular jobs. cars, on the other hand, are almost entirely made by robots these days.[1] there's not as big a price difference between chinese and american robots as there is between chinese and american humans.

apple has a history of entering fairly high-margin markets where the existing products don't look or feel or function very well, and then they give it the jony ive treatment. but tesla is already there, they applied apple's playbook to cars and honestly took much bigger risks to get there than apple ever would. tesla took on a LOT of debt to be competitive, and it'll be a while before they even have profit, much less good margins. it'd be very hard for apple to compete. if apple ever enters the car market, a tesla acquisition is the only thing that would make sense to me.

1. https://www.youtube.com/watch?v=8_lfxPI5ObM

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ethbro on Wednesday August 23, 2017 @02:55AM (#15079154)
Also, for historical and political reasons, auto importing tends to be subject to a lot more taxing by customs.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by coredog64 on Wednesday August 23, 2017 @09:33AM (#15081368)
Yep. Look up the chicken tax, or the way that Ford gets around it for their new small van.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ethbro on Friday August 25, 2017 @02:37PM (#15101020)
Fascinating! Specifically with respect to NAFTA & its possible renegotiation.

It also makes me realize how terrifying it must be for major manufacturers to site capital-intensive factories. Wrong country? Or country that becomes wrong country a decade later? 25% tariff.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icanhackit on Wednesday August 23, 2017 @08:19AM (#15080847)
> Because outsourcing car manufacturing doesn't make much sense.

#1 It allows you to focus on design as opposed to supply chain management. #2 If the supply chain is centralised where production takes place then that bit of missing trunk carpet, as Elon Musk lamented, won't take two weeks to get to you and hold up the production line - It's down the road.

> One shipping container holds one car.

Which makes me think - the economics change if the vehicle you're shipping is only 1/2 or 1/3 the size of a typical car. When you have an electric automated vehicle why are you sticking with a sedan or truck sized vehicle when you can move individuals or couples?

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by bluGill on Wednesday August 23, 2017 @11:19AM (#15082159)
Electric cars stick with the sedan/truck model for the same reason non-electric cars do: it is what people actually want. 90% of the time a car/truck only carries one person to/from work with nothing else. However that other 10% means the single occupant car will not work.

I have a car that gets 40mpg, and a truck that gets 18mpg. After you account for the extra insurance, license, taxes, and maintenance on my car, I'd be money ahead getting rid of the car and just driving my truck for everything even though times when I need a truck and a car will not do account for maybe 2% of my driving. Note that my car and truck a both paid for, if I'm making payments on both the math is even more lopsided toward not having a car.

People keep pointing out that I can rent a truck when I need on. However this is something is is true in theory, but not practice. It is actually hard to find someplace that will rent you a truck that allows you to use it. Want to take your rental truck off road - not allowed. Want to tow a trailer - most don't allow that. Want to put a sheet of plywood in the back - most don't allow that soft of damage. (though in this case the store probably has the best price and will allow it)

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by semi-extrinsic on Wednesday August 23, 2017 @06:07PM (#15085637)
> Electric cars stick with the sedan/truck model for the same reason non-electric cars do: it is what people actually want.

Precisely this. Actually, you don't need to take our word for it. Several manufacturers small and large have tried the "tiny electric car" concept in Europe, a continent much more in love with small cars than the US, starting over a decade ago, and none have actually made it a success. E.g. the Reva (G-Wiz in the UK) was in sale from 2001 to 2013 with a total of 4 600 cars sold worldwide.

Compare that e.g. to the sales volumes of the Renault Zoe (60 000 cars sold since 2012) or the Nissan Leaf (250 000 cars sold since 2011).

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icanhackit on Wednesday August 23, 2017 @06:40PM (#15085821)
You make the mistake of thinking Apple cares about market share. Their philosophy has always been to take the largest share of profit [1], with their phone market share hovering around 10% depending on country. Similarly their computer market share hovers around 5%, but it remains highly profitable.

Pair automation with a small, likely stylish car and demand from city-dwellers would be enough if Apple released something compelling.

[1] Google "apple smartphone profit market share"

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icanhackit on Wednesday August 23, 2017 @06:33PM (#15085771)
Apple has never been a company that serves everyone, hence the reason they have a only a minor market share. They care about aesthetics and ease of use - which is why there isn't the tractor equivalent of a smart phone in their lineup. Your shoulder use cases means you probably wouldn't buy a vehicle made by Apple, similar to how if you need X feature in a phone and Apple doesn't provide it you'd buy a suitable alternative.

Let's go backwards with this one: What are most road trips for? Commuting. Would Apple want to make a vehicle for all uses and conditions? Doubtful. Would Apple want to make a truck? Highly doubtful.

They only need to make a vehicle that covers a considerable number of (but not all) use cases. If it can get people to work, to a store, to a friends house, to a restaurant or bar then the number of people who would want one is considerable. It would probably be better suited to those living in cities, but that's still a lot of people who notably require something that doesn't take up much space as parking is at a premium. Better yet, the vehicle could park itself, return home when not needed, pick up the occupant on demand or even car-share the way Elon Musk predicts Tesla owners might lease their vehicles.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by avar on Wednesday August 23, 2017 @09:05AM (#15081170)
> One shipping container holds one car.

Here's a company selling a product allowing you to ship 3-4 cars, or 6 micro cars in one container: http://www.consolidatedcarshipping.com/how-it-works/the-proc...

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by onewaystreet on Tuesday August 22, 2017 @09:53PM (#15077918)
> Build a car that was familiar built out with quality materials and an iOS dash interface and you'd sell like hotcakes.

That's basically what Tesla is doing with their Model 3.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by kevin_thibedeau on Wednesday August 23, 2017 @12:32AM (#15078540)
> Seems like they were biting off way more than they could chew.

They are building a patent portfolio that will be valuable over the next 20 years. No way will Apple enter a completely new market outside of consumer electronics.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by make3 on Tuesday August 22, 2017 @09:10PM (#15077726)
Very large tech companies always have people looking into weird slightly bullshit things. Doesn't necessarily mean that they had any real intention of committing to these ideas.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by intoverflow2 on Wednesday August 23, 2017 @09:27AM (#15081326)
Someone correct me if I'm wrong but it was my understanding Apple specifically stopped having teams "looking into weird slightly bullshit things" when Jobs returned.

The Apple Knowledge Navigator video comes to mind, it feels very similar to video-vaporware like Microsoft Origami and Microsoft Courier

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by stephengillie on Tuesday August 22, 2017 @09:53PM (#15077919)
One example is Xerox's PARC.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by nradov on Wednesday August 23, 2017 @01:00AM (#15078636)
Spherical wheels are such a stupid, dangerous idea. The contact patch on regular tires is already tiny. Make them spherical and the contact patch becomes even smaller, which will cause them to lose traction and spin out in any rapid maneuver (like to avoid a collision).
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @02:08AM (#15078924)
Only if you massively increase the PSI so that the tire stays spherical.

If you keep the PSI at normal levels the contact patch will be exactly the same size as it is now, and the tire will deform on the bottom. So just design it to be extra flexible.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by xgbi on Wednesday August 23, 2017 @04:59AM (#15079761)
Dropping the pressure in the tire will lead to (way) higher risk of tearing of the tire fabric. You should never drive with a deflated tire, it multiplies the risk of tire failure like crazy.

So no, deflated spherical wheels is not a good idea :/

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by lagadu on Wednesday August 23, 2017 @06:58AM (#15080345)
He's not saying it should be completely deflated, it just shouldn't be at max pressure; you can control the amount of deformation with pressure.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by nradov on Wednesday August 23, 2017 @09:33AM (#15081370)
No that's not how it works. Look at a regular car tire. It's basically flat perpendicular to the direction of travel so the entire width of the tire is in contact with the ground. With a spherical tire the sides bend up away from the ground and only a single point is in contact. In order to get a larger contact patch you would have to run much lower tire pressure leading to worse handling, higher fuel consumption, and accelerated tire wear.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Jyaif on Wednesday August 23, 2017 @12:01PM (#15082590)
The surface contact of perfect cylinder (a regular car tire), and a perfect sphere (the iTire) is the same: 0 cm^2.

From that fact, you are saying that "obviously" the deformation of a cylinder (with some diameter/width ratio) filled with gaz at a certain pressure against a flat surface will lead to a higher surface than a sphere with the same pressure?

It's not obvious at all. Give me math+physics proof or GTFO.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by drusepth on Wednesday August 23, 2017 @12:47PM (#15083022)
>The surface contact of perfect cylinder (a regular car tire), and a perfect sphere (the iTire) is the same: 0 cm^2.

A perfect cylinder has a line of contact with the road: the width of the wheel. A perfect sphere has a point of contact.

Obviously you wouldn't see perfect eithers when talking about real-world tire implementations, but the perfect examples here are indicative of cylinders having more surface area with higher air pressure, whereas higher air pressure is the preferred state due to wheel wear and tear and handling issues that occur at low pressures.

Not to mention cylindrical wheels inherently resist lateral motion, have lower unsprung weights/volumes, and don't have the unnecessary engineering struggles of turning a spherical object into a pneumatic device.

I'm all for trying new things and testing wacky designs, but lots of people have looked at spherical wheels over the past few decades (Goodyear's implementation is a personal favorite[1]) and concluded they're pretty much just good looking, rather than an improvement in engineering over current wheels.

Given how good they look though, I'd love for someone to find a way to make them actually work.

[1] https://www.youtube.com/watch?v=oSFYwDDVgac

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @02:05PM (#15083699)
> A perfect cylinder has a line of contact with the road: the width of the wheel. A perfect sphere has a point of contact.

And both have an area of zero. And the area is what matters here.

> but the perfect examples here are indicative of cylinders having more surface area with higher air pressure

This is not true. It's physically impossible. (What you have done is the geometrical equivalent of dividing by zero to prove 1 = 2.)

    Weight of car / Contact patch / number of wheels = PSI + strength of sidewall.
This equation is exact. The geometry of the tire makes no difference. You can not create pressure out of nothing. The pressure on the ground must exactly equal the weight of the car.

And the pressure on the ground must exactly equal the pressure in the tire adjusted for the size of the area of ground contact.

Do you see how for any given PSI (including the strength of the sidewall) the contact patch is an exact figure? The forces must all be equal, it's a basic law of physics.

There are certainly engineering issues, I'm not arguing about that. But the size of contact patch is not one of them. Put the same PSI in a cylindrical or spherical tire (neglecting the PSI contribution of the rubber) and the contact patch will have an identical size.

Typically wheels are made of metal wires and are stiff - so they don't like large contact areas because it means lots of flex. But it doesn't have to be that way. You can make a material that doesn't care about flex - if would be harder to make obviously, but it's not an impossible obstacle.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by nradov on Wednesday August 23, 2017 @01:07PM (#15083215)
Assume a spherical cow?

Instead of wasting our time with ridiculous demands maybe just GTFOutside and look at some real tires.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @12:27PM (#15082826)
Yes, that is actually how it works.

    Weight of car / Contact patch / number of wheels = PSI + strength of sidewall.
Doesn't matter if it's a cylinder or a sphere, the equation doesn't change.

PSI literally means: Pounds per square inch. Pounds of car per square inch of contact patch.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by nradov on Wednesday August 23, 2017 @01:35PM (#15083442)
No that's not how it works and you're missing the point. In order to achieve an equivalent size contact patch a spherical tire will have to deform more than an equivalent cylindrical tire. With current materials this means you'll have to run it at a lower inflation pressure in order to achieve the necessary deformation, leading to all the problems described above.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by ars on Wednesday August 23, 2017 @02:12PM (#15083742)
Yes, it is. The forces must all balance exactly.

> a spherical tire will have to deform more than an equivalent cylindrical tire

This is true.

> With current materials this means you'll have to run it at a lower inflation pressure

This is not true. Yes, the strength of the rubber plays a part (adding to the effective PSI), but not a large effect unless you are almost flat.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by collyw on Wednesday August 23, 2017 @06:51AM (#15080303)
Reminds me of this bike concept going around FB a while back.

http://www.designlaunches.com/transport/ibike_the_apple_bike...

It looks kind of cool, but a bike without spokes is a really bad idea.

Spokes give very high strength to weight ration for wheels. And having cog teeth close to the wheels is guaranteed to get clogged with crap. But it looks kind of "cool" to those who don't know any better.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dkonofalski on Thursday August 24, 2017 @05:29PM (#15094220)
What if the new car included a compressor that inflated/deflated the sphere as needed for traction control? I just made that up but that seems like it would make the idea a little less crazy.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by tim333 on Wednesday August 23, 2017 @06:15AM (#15080117)
On cars maybe but the Honda Uni Cub is kinda fun https://youtu.be/WCwzaTPARtU?t=20s
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by Animats on Wednesday August 23, 2017 @01:40AM (#15078803)
A team within Titan investigated the possibility of using spherical wheels — round like a globe — instead of the traditional, round ones, because spherical wheels could allow the car better lateral movement.”

Somebody liked the Audi RSQ from Minority Report.[1]

[1] https://en.wikipedia.org/wiki/Audi_RSQ

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by aiiane on Wednesday August 23, 2017 @04:54AM (#15079738)
As the page you linked indicates, the Audi RSQ was from I, Robot. The car in Minority Report was a Lexus 2054 (https://en.wikipedia.org/wiki/Lexus_2054). :)
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by timdorr on Tuesday August 22, 2017 @09:29PM (#15077815)
Sounds a lot like The Homer to me: http://simpsons.wikia.com/wiki/The_Homer
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by icpmacdo on Tuesday August 22, 2017 @09:58PM (#15077949)
The Simpsons episode about self driving trucks was really before it's time too
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by wodenokoto on Wednesday August 23, 2017 @02:29AM (#15079012)
So much that it felt unrealistic and silly even for the Simpson!

Crazy how a re-watch wouldn't be a look at far fetched science fiction.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by EddieRingle on Wednesday August 23, 2017 @12:40AM (#15078563)
I remember reading about Goodyear releasing a "spherical wheel" concept in early 2016: http://www.popularmechanics.com/cars/a19747/goodyear-eagle-3...
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by tempestn on Wednesday August 23, 2017 @03:09AM (#15079232)
ISTM you could get all the same benefits much more easily using four-wheel independent steering, on regular, cylindrical wheels. The design could also be much more compact by sacrificing fully horizontal motion. (IE if the rear wheels only turned up to +-30 degrees, say.) It could still park very tightly using a zig-zag motion, and in any other situation tighter turning wouldn't be useful.

Porsche (and possibly other companies) are already moving in this direction, with newer models featuring computer-controlled rear wheel steering. At low speeds the rear wheels steer in the opposite direction to the front, and at high speeds in the same direction.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by MrFoof on Wednesday August 23, 2017 @09:34AM (#15081383)
Active rear-wheel steering actually has a far larger history than its recent resurgence from Porsche, actually coming from Japanese manufacturers with mostly hydraulic (not electric) implementations.

* Nissan stared offering it with several 1986 Skyline trims, and would also offer it on Z32 300ZXs.

* Honda starting offering it on the 1987 Prelude, and also on the Accord starting in 1991.

* The 1988 Mazda 626 sedan (predecessor to the Mazda 6) had it.

* Toyota offered it in Japan on the Camry/Vista for the 1988 model year.

* ... and many, many more. From MPVs to pickup trucks.

The modern resurgence started again with Nissan, with several Infiniti models (the M and Q) offering electric versions from around 2006, and it appeared in the R35 GT-R. Though BMW was technically first with the E65 7-series. Porsche got into the game with the 991 911 GT3 (and optional on all 991.2 911s) because it alone hacked 1.5% off of lap times. The benefit of the newer setups is how wonderfully simple it is in terms of parts, complexity, and reliability (and no more hydraulic leaks!)

Having driven both the R35 and 991.2s, the difference is pronounced. RWS is one of the reasons why the GT-R could manage itself (it is approaching 4000 pounds) as well as it could around the track, and why the latest 911s I've driven on track were so eager to dive-bomb apexes compared to any other 911 I've ever driven.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by macintux on Wednesday August 23, 2017 @11:05AM (#15082040)
I briefly drove a Honda with 4-wheel steering in the early 90s. All I remember is the amazing turning radius.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by amelius on Wednesday August 23, 2017 @07:36AM (#15080561)
Please don't glorify companies before they actually deliver.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dkonofalski on Thursday August 24, 2017 @04:45PM (#15093892)
I remember when people went crazy trying to nitpick the probability of spherical "wheels" when "I, Robot" came out and Audi had designed a car with exactly the type of system being mentioned. The general consensus, and even Audi agreed, was that spherical wheels would really only work "in the future" when roads weren't as gritty and mechanical as they are now. They would really only work when roads were smooth and made of some yet-to-be-invented material that wouldn't crack or break in pieces under regular use.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by LoSboccacc on Wednesday August 23, 2017 @05:58AM (#15080045)
> because spherical wheels could allow the car better lateral movement

uhm, looks more like management entered the project without any real goal or metric for success, throwing ideas at walls just for the sake of budgeting.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by eloisant on Wednesday August 23, 2017 @05:54AM (#15080028)
Apple is good at taking something that works but in a clunky way, and make it clean and perfect for consumers. Not to be first to market.

There were smartphones before the iPhone, and there were mp3 players before the iPod.

If Apple is to reproduce the successes they had they will release a driverless car a few years after the competitors but it will finally be the one that "just works", without the clunky design and the necessary tweaking and weird options.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by mhb on Wednesday August 23, 2017 @08:38AM (#15080979)
And, if it's electric, you'll have to replace the power cord every year or two because strain reliefs are aesthetically offensive.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by jordache on Wednesday August 23, 2017 @12:09PM (#15082663)
>Project Titan looked at a wide range of details. That included motorized doors that opened and closed silently.

Another example of apple putting too much emphasize on fluff... who cares about the door mechanism when the company doesn't know how to build the car it bolts to.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by colordrops on Tuesday August 22, 2017 @10:29PM (#15078089)
Sounds like a lot of bike-shedding.
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by dmix on Wednesday August 23, 2017 @12:17AM (#15078493)
Sounds a lot like a company that wanted to build a new house of the future but found out they prefer redesigning the light fixtures, faucets, etc rather than the house itself. Aka the general UX details rather that would be ideal in a modern house rather than the house itself.

Apple probably would never have developed the smartphone first but they did a hell of a good job at getting all the details right with the iPhone once the bigger picture was worked out by other companies - and general technical progress.

I'd imagine the same thing for the future AI interface. I'd want my AI front-end to be developed by Apple but my pedestrian detection algorithm developed by Google, and my car designed by BMW.

The most important thing for talented people (and by proxy organizations) to figure is what they are best at contributing to the world and focusing on that. Instead of trying to do everything.

Re:Apple Scales Back Its Ambitions for a Self-Driving Car by colordrops on Wednesday August 23, 2017 @04:08AM (#15079525)
Isn't that just a form of bike-shedding?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by pertymcpert on Wednesday August 23, 2017 @04:31AM (#15079636)
How is that bike shedding?
Re:Apple Scales Back Its Ambitions for a Self-Driving Car by colordrops on Wednesday August 23, 2017 @05:40AM (#15079954)
https://en.m.wiktionary.org/wiki/bikeshedding

"Parkinson observed that a committee whose job is to approve plans for a nuclear power plant may spend the majority of its time on relatively unimportant but easy-to-grasp issues, such as what materials to use for the staff bikeshed, while neglecting the design of the power plant itself, which is far more important but also far more difficult to criticize constructively"

For Apple's task of building a automated car, industrial design is an "unimportant but easy-to-grasp" issue since Apple's expertise is design. They should have focused on the harder core problem of a car that can drive itself.

In fact this seems almost like an archetypical example of bikeshedding.