Not to mention that users consuming most content through a middle-man completely breaks most publishers business models. Traditional search is a mutually beneficial arrangement, but LLM search is parasitic.
Expect to see a lot more technical countermeasures and/or lawsuits against LLM search engines that regurgitate so much material that they effectively replace the need to visit the original publisher.
The whole thing needs a reframe. Ad driven business only works because its a race to the bottom. Now we are approaching the bottom, and its not gonna be as competitive. Throwback to the 90s when you paid for a search engine?
If you can charge the user (the customer- NOT the product) and then pay bespoke data providers (of which publishers fall under) then the model makes more sense, and LLM providers are normal middlemen, not parasites.
The shift is already underway imo - my age cohort (28 y/o) does not consume traditional publications directly. Its all through summarization like podcast interviews, youtube essays, social media (reddit) etc
:-)
Separate monthly fees for separate services is absolutely unsustainable already. The economic model to make the internet work has not yet been discovered, but $20 a month for a search engine is not it.
The way reddit limited access to their API and got google to pay for access. Some variation of that but on a wider scale.
Traditional search is mutually beneficial... to search providers and publishers. At expense of the users. LLM search is becoming popular because it lets users, for however short time this will last, escape the fruits of the "mutually beneficial arrangement".
If anything, that arrangement of publishers and providers became an actual parasite on society at large these days. Publishers, in particular, will keep whining about being cut off; I have zero sympathy - people reach for LLMs precisely because publishers have been publishing trash and poison, entirely intentionally, optimizing for the parasitic business model, and it got so bad that the major use of LLMs is wading through that sea of bullshit, so that we don't have to.
The ad-driven business model of publishing has been a disaster for a society, and deserves to be burned down completely.
(Unfortunately, LLMs will work only for a short while, they're very much vulnerable to capture by advertisers - which means also by those publishers who now theatrically whine.)
Just a wild guess, but at best that content is probably pretty mediocre quality. It's probably Mikkelsen Twins ebook-level garbage.
(In fact, there's value in trying to filter excess crap out of existing training sets.)
What happens when you need to search something new? Just hallucinations all the way down?
- Publishers no longer show you ads, they just get paid out of BAT.
- Brave shows you ads, but Brave does not depend on that to survive. Because of that there is no weird conflict of interest like with Google/Facebook, where the party that surfaces your content is also the party providing you with ads.
- Users can just browse the web without ads as a threat vector, but as long as you have BAT (either via opt-in Brave ads or by purchasing it directly) you are not a freeloader either.
You opt-in to the ads, you get them in your notifications, and every time you tap on one of them you get a few BAT. You browse, the BAT get paid out to whichever sites you visit (or linger on, depending on your configuration). You can opt out of the ads at any time. Brave didn't pre-mine their own coins. And you can buy BAT if you want to support sites without watching ads.
Showing people ads is part of the problem to be solved.
And the website gets paid either way.
Not every person/site can run on Patreon or sponsorship deals. And paywalling a lot of the web would exclude vast swathes of people.
2. "How else would you achieve X than by manipulating people visiting your website into paying for things they probably don't need, and be misinformed and tracked by powerful commercial and political entities?" - I can but shrug at this question.
3. The vast majority of written content is never rewarded or compensated monetarily, ads or no ads.
You do. The ad broker sells access to your eyeballs to a company, and then gives part of that money to whichever parties have a monetization agreement in the content.
> "How else would you achieve X than by manipulating people visiting your website into paying for things they probably don't need, and be misinformed and tracked by powerful commercial and political entities?" - I can but shrug at this question.
Always fun to see people with strong opinions be critically misinformed.
Brave’s ads don’t have tracking, by design.
> The vast majority of written content is never rewarded or compensated monetarily, ads or no ads.
By that logic we should stop paying for art?
The others can shut up.
Research is usually not paid by ads.
Some of the best scientists did it for fun. Einstein wrote his 1905 papers while working at the swiss patent office.
For services like rail companies, restaurants and so on, I can see them not being bothered, because they make their money offline. Blogs, and pure content sites might not be to happy about their content being used to prop up OpenAIs business, while getting nothing in return. If anything it seems like OpenAI is actively trying to get sued.
The whole interface and functionality seems really nice and a clear improvement for the users, for certain types of queries at least. It assumes that OpenAI has made their LLM stop lying, and that they can get the required data legally, but it doesn't seem like anyone cares about those details.
Which is the main issue I see with them, if no one publishes anything new, all you will get is whatever was there before, which may be incorrect or obsolete. If you want something new, an LLM can't discover it if no data source exists. So over time the LLM becomes useless for current information.
Out of the pot and into the fire, as they say.
Bullshit. Users have shown time and time and time again that they prefer (generally, at large) free content, which has to be supported by ads, over actually paying directly for the labor of others.
> The ad-driven business model of publishing has been a disaster for a society, and deserves to be burned down completely.
I tend to agree, but people can't expect content, which needs sizable amounts of time and money to produce, for free - it needs some sort of workable funding model. LLMs are only viable now because they were able to slurp up all that ad-supported content before they broke the funding model. That window is closing, and fast.
But yes: the original Web served its (non-profit-motivated) creators and readers. The past two decades of advertising-based web has served publishers and advertisers, precisely as you note. LLM is mixing that up for the moment but I sincerely doubt that it will last.
That said, I welcome the coming ad/pub pain with unbridled glee.
I've heard reports that requesting verbatim results via the tbs=li:1 parameter has helped some people postpone entirely giving up on Google.
Personally I've already been on Kagi for a while and am not planning on ever needing to go back.
I remember reading a Google Search engineer on here explain that the engine just latches on some unrendered text in the HTML code. For example: hidden navbars, prefetch, sitemaps.
I was kinda shocked that Google themselves, having infinite resources, couldn't get the engine to realize which sections gets rendered... so that might have been a good excuse.
The way temperatures have been changing in Europe in the past decade, you may not have A/C at home now, but I bet you'll have it in ten years, tops. So will everyone else and their dogs.
As I said, in building that are attached to money incomes, be it hostels, shops or restaurants, it's of course something that can balanced within loses and profits. In a personal home, it will be just eat some of your budget.
And with electricity price on the rise (and thus basically everything in common goods) and salary stagnation on the other hand, I doubt people here will suddenly rush on AC on massive scales. Plus government apparently are pushing to alternative approach, but I'm just discovering that as this thread launched me on the track to investigate the topic.
Personally, I doubt I'll jump to some AC anytime soon. It's just out of reach for my incomes, all the more when there is no basically no chance to see the electricity price plummet while my salary has good chances to continue to stay freezed as it's been for the two last years. And it's not like I feel the most unlucky person in the town, to be clear, my situation is far from the worst ones I can witness around me.
Not to mention central A/C in the North American sense with a air handler & ducts is just never coming to France, it's such an outdated technology and forced-air heating is generally considered to suck there.
I understand the Olympic Village had the same system and many teams brought their own portable AC units. https://apnews.com/article/olympics-air-conditioning-paris-0...
I suppose that you do have heating in the home?
Shops, restaurants, airports and things like that which are attached with revenue streams have them.
I never been in a billionaire palace thus said.
I never said that boats or AC don't exist. Both exist, and I did saw and experimented many of them in commercial context. But not everyone can afford them plus the cost to operate them.
Sure I should broaden my horizon and even consider to look people enjoying their private jets and some helicopters. But a mere wage slave like myself will never have the chance to afford one, that's for sure.
Now let's consider back in initial context: mere mortals around me are definitely all using internet as soon as there parents will let them do so, and even a homeless person can afford a first price mobile access (2€/months) with a phone they can receive for nothing in some charity organizations like Emmaus. So affordability of access to online search is definitely several order below AC.
https://archive.nytimes.com/krugman.blogs.nytimes.com/2015/0...
https://archive.nytimes.com/krugman.blogs.nytimes.com/2015/0...
In hot and humid places, having AC was always a priority a hundred steps above having internet access, until cheap smart phones arrived.
And they use a lot of energy, just like heating uses a lot of energy in colder climates.
Plumbing is generally not also considered a luxury over here. But at mankind level, I do feel particularly privileged on this regard. I remain amazed we have water flowing at will, and even possibility to take hot shower every day. This is not a jet level kind of privilege, but I try to keep myself aware of how incredibly lucky I am to be able to benefit of such a technology and infrastructure.
I doubt humans waited AC to come alive for settling hot and humid areas. There are other ways to have cooled down residences which don't require so much sophistication in physic models before you can even dream to build a prototype.
All that said, I got your hint to document more on how/why AC is so much more used in some area, and I'm just starting my journey on learning about it.
I still doubt that local climate alone explain the difference in term of how common it is in different region of the world. For example USA have a very large set of different local climate, but from what I understand most homes have AC.
But I don't think anybody should consider themselves lucky to have AC or heating or plumbing. We're in the 21st century, these should be granted. We've moved beyond the phase of bare survival.
If you consider Northern European countries, human survival would have been near impossible there without artificial heating in the form of fire. You could say that thick fur clothes and a protein and fat heavy diet is enough, but you still need to dry your clothes somehow if it's been pouring 0 degree rain for a month straight. On the other hand, eskimos seem to have found a better technique, but I think their advantage is that they live so far North that they don't have to worry about cold rain: https://time.com/archive/6798620/science-the-cozy-eskimo/
The cool thing (hehe) with AC that few people think about is that it actually conditions the air. It's not just an air cooler, but more importantly it removes air humidity. Humidity is much more important than temperature. For example, a day with 32℃ temperature and 45% humidity will not feel too hot. You can sit in the shadow and be comfortable. But a day with 27℃ temperature and 80% humidity will be suffocatingly hot. I'm not sure why, I think it has to do with how we sweat. Or maybe that heat is conducted from the air to our bodies more efficiently in higher humidity.
If you have any suggestion for a cheaper solution than AC for keeping cool at home, I would be happy to hear. The noise of the machine can be annoying at night.
I'd like to give you a tip for reducing your heating bill there in France: Electric bed sheet/blanket. I have been using these for a decade now (where I live it gets both hot and cold). They keep you warm and comfortable all night and they use almost no electricity. I even believe they are beneficial for your health, but I cannot prove that. Been telling my European friends for years to get them, but there is great resistance. From HowStuffWorks:
"The consumption of energy depends on its wattage, typically between 15 to 115 watts. If you're based in the U.S., you might be charged around 13 cents per kWh. So, if your electric blanket consumes 100 watts and you use it for 10 hours a day, that will cost about 13 cents."
I don't know what you mean with "must feel lucky" here, but on my side I do feel very privileged to live with access to these technologies. Yes, there are accessible at large scale without much people needing to struggle to obtain it, but this is not really a reason to not feel deeply grateful each time we are given the opportunity to enjoy them.
This week in Spain terrible floods ruined life of many people. While there is no doubt that many other things are coming to them as awful consequences, there is little doubt that not being able to enjoy these commodities makes it even harder.
If humanity could achieve worldwide dynamics for a few centuries without starvation at scale, genocide, large scale catastrophe significantly induced by insane urbanistic choices through careless or corrupted decision processes, and of course war, then maybe could take factually say that we "moved beyond the phase of bare survival" is a general baseline that can be taken for granted, rather than the brittle situation in which the most lucky people live in.
Regarding electric blanket, I don't see the point. During night, I generally sleep nude, and without heating the bedroom. As pointed by the reference you gave on Eskimos, keeping the body generated heat is generally more than enough to be confortable. Heating a room is only something that provides the sweet pleasure of being confortable without a jacket while moving around within the house.
Regarding technical sophistication, AC is more or less using the same technology as a fridge, just scaled and adapted for room cooling instead of food storage.
It makes me look at some statistics
https://www.statista.com/statistics/911064/worldwide-air-con...
https://worldpopulationreview.com/country-rankings/air-condi...
https://www.eia.gov/todayinenergy/detail.php?id=52558
https://www.rfi.fr/en/france/20220723-france-does-not-use-mu...
https://www.reddit.com/r/AskFrance/comments/vhs8dn/how_commo...
Apparently, Japan, USA and now China are huge users of AC in personal homes (like more than 90% of them). That's in sharp contrast with what is observed in most of Europe, including France where I live.
I never had the opportunity to travel to any of this country, so indeed I was totally blind of this extrem gap in use from my own personal experience.
If I made a 10x less energy use AC I'd be a billionaire; comparing to one of the most costly energy uses that has no simple replacement is not a good metric.
You can suffix: "site:reddit.com" and get results for that particular site only.
Yes there are workarounds, but I like using the native OS text expansion and it works everywhere except Google.
https://chatgpt.com/share/6723f225-bd74-8000-bfef-4f7f8687b0...
https://chatgpt.com/share/6724116c-13b8-8003-bb2a-4d2ca49da4...
https://chatgpt.com/share/672414aa-bcc8-8003-beec-ba4eae83a0...
I guess it matches well my own biases:'D
I worry that there's a confusion here--and in these debates in general--between:
1. Has the user given enough information that what they want could be found
2. Is the rest of the system set up to actually contain and deliver what they wanted
While Aunt Tillie might still have problems with #1, the reason things seem to be Going To Shit is more on #2, which is why even "power users" are complaining.
It doesn't matter how convenient #1 becomes for Aunt Tillie, it won't solve the deeper problems of slop and spam and site reputation.
If you post something wrong on the Internet, someone will correct you.
Google really does seem determined to completely destroy internet search.
Search means either:
* Stackoverlow. Damaged through new owner but the idea lives.
* Reddit. Google tries to fuck it up with „Auto translation“?
* Gitlab or GitHub if something needs a bugfix.
The rest of the internet is either an entire ****show or pure gold pressed latinum but hardly navigatable thanks to monopolies like Google and Microsoft.PS: ChatGPT already declines in answer because is source is Stackoverflow? And…well…these source are humans.
For example, I couldn’t remember the word shibboleth, but an LLM was able to give me it from my description, search couldn’t.
For another example, I saw some code using a repeated set of symbols as a shorthand. I didn’t know what this does, but searching for a symbol is badly broken on Google - i just asked the LLM about the code and it gave me the answer.
I think it's already compelling enough to replace the current paradigm. Search is pretty much dead to me. I have to end every search with "reddit" to get remotely useful results.
The concern I have with LLMs replacing search is that once it starts being monetized with ads or propaganda, it's going to be very dangerous. The context of results are scrubbed.