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Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by candiddevmike on Wednesday May 10, 2023 @06:17PM (#35894238)
Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates.

Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by grrdotcloud on Wednesday May 10, 2023 @06:26PM (#35894325)
Prompt trainers and tweakers and optimizers will probably replace the SEO types.

I'm terrified of a world where I ask, what beverage will be served on Mars, and the answer will be engineered to be given as Coca-Cola is a popular drink possibly available on Mars, or right now. Would you like it delivered?

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by arsome on Wednesday May 10, 2023 @06:33PM (#35894393)
"Prompt trainers" and such will just be replaced by slightly better LLMs that can do that part already or inquire for further details from a user.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by esafak on Wednesday May 10, 2023 @06:37PM (#35894429)
No, because Coca Cola doesn't have what plants crave.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by justinator on Wednesday May 10, 2023 @06:46PM (#35894500)
Technically sodium is an electrolyte, so Coca Cola does have what plants crave.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by hsbauauvhabzb on Wednesday May 10, 2023 @06:27PM (#35894344)
I’m more worried about automated astroturfing and propaganda.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by arsome on Wednesday May 10, 2023 @06:35PM (#35894410)
Well, it's a little late for that one.

Fire one of the many offline LLMs up on a university network or somewhere else that a single IP connecting many times won't be too suspicious and let it go to town.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rightbyte on Thursday May 11, 2023 @04:43AM (#35899481)
Why? The only difference is that everyone can afford it. It is probably better in the end than only having paid chills doing it, since people will realize they can't trust "internet consensus" as being a actual consensus.

The real problem for some sites, is the amount of believable spam on mindless rant feeds, like Twitter and Reddit etc.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by penjelly on Wednesday May 10, 2023 @06:49PM (#35894537)
is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by mstachowiak on Wednesday May 10, 2023 @06:57PM (#35894613)
I tend to agree, because if Google doesn't, OpenAI et al will. The real question is how does Google balance this against the loss in advertising revenue?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rpastuszak on Wednesday May 10, 2023 @08:02PM (#35895359)
Promoted links or native ad formats in AI search results would be an almost too obvious guess.

Then putting advertising in whatever format LLM outputs are dressed as.

My biggest fear is, abuse eg how LLMs for search can work with targeted ads, eg making you slightly prefer Coke vs. Pepsi, or One Political Brain Parasite(tm) over another.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by penjelly on Thursday May 11, 2023 @06:16PM (#35909108)
curious what you imagine those targeted ads would look like? i agree its a scary thought, just having trouble imagining it
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jarsin on Wednesday May 10, 2023 @09:19PM (#35896040)
I work for a company who's main traffic comes from questions that google doesn't spit out the entire answer to except below the first few results.

I asked chatgpt and of course it gives the answer right away. We also have searches that land on pages with fancy ui's where user has to enter info to get answers. Took me about 1 minute to get chatgpt to spit out the answers and once I knew how to prompt it I could shorthand the input and get answers much faster.

We are so dead.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Swizec on Wednesday May 10, 2023 @06:57PM (#35894609)
Already today fewer than 50% off searches result in a click

https://thenextweb.com/news/google-search-no-clicks

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by MrVandemar on Wednesday May 10, 2023 @07:51PM (#35895231)
Sometimes because you search for something on Google and whatever you wanted is actually buried. So you go look somewhere else.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by nixcraft on Wednesday May 10, 2023 @07:05PM (#35894701)
Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI).

For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises. Instead, I would make it available only behind a paywall. Why should Google and MS/Bing benefit from my hard work if they do not direct traffic to my site? Previously, low- or high-quality pages benefited from SEO, but that is no longer true. There is a wealth of knowledge that has not yet been documented. Unless Google or Bing starts directing many traffic, experts, and websites will not share updated and other valuable information. I anticipate more paywalls for high-quality content, similar to good news sites.

Besides that, be careful about wishing for one or two centralized sites controlled by big tech giants with AIs such as Google and Microsoft. The web developed because of many 3rd party websites.

I don't have answers on how good 3rd party sites will survive with Google/Bing sending traffic and Ad clicks, but the equation is about SEO changing. Either you create non-profit Wikipedia-style content or high-quality content paywalled. That is my best guess.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by prepend on Wednesday May 10, 2023 @07:08PM (#35894748)
> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises

You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material.

There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Alupis on Wednesday May 10, 2023 @07:37PM (#35895090)
You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge. The for-profit company is helping people, in exchange for direct and/or indirect monetization.

Your blog post's knowledge-dump ends up never being seen.

This is why StackOverflow reacted so poorly to Stack Exchange's announcement they would be using all of your hard work to train a for-profit model.

It might not be illegal - but it sure does feel weird, at a minimum.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jefftk on Wednesday May 10, 2023 @08:21PM (#35895538)
I feel similarly to prepend: I often write things up because I want to help people by sharing knowledge. I don't care whether people get that knowledge via directly seeing it on my site vs hearing it second hand from a friend vs reading it in LLM output.

It's not important that my contribution go directly from me to the other person; what matters is that they get the information they're looking for.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Alupis on Wednesday May 10, 2023 @08:24PM (#35895568)
How do you know anyone ever gets this information?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jefftk on Wednesday May 10, 2023 @08:28PM (#35895602)
I don't have a strong feedback loop here, but I generally figure that if I make it public then search engines (or now LLMs) will give it to people who want it.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Alupis on Wednesday May 10, 2023 @08:33PM (#35895652)
A lot like shouting into the wind.

With a blog post - you get feedback via comments. With SO, you get feedback via votes and comments. With HN, you get feedback the same way.

We have feedback on all of these systems so that humans can more readily discern correctness. An AI model is not going to be able to readily understand what solution is correct, lest it wouldn't need to crawl the page in the first place.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jefftk on Wednesday May 10, 2023 @08:35PM (#35895673)
Almost all of my feedback today is via comments immediately after I post something, but I suspect more of the readers are people who come in via search. That's not that different from a future in which the searchers are intermediated by an LLM.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by edmundsauto on Wednesday May 10, 2023 @08:24PM (#35895562)
> Your blog post's knowledge-dump ends up never being seen.

I don't think this is true - it ends up being added to a soup of knowledge that is ladled out as people ask about it. It might not directly be seen, but it may contribute more to the overall knowledge about the space since OP's knowledge is now able to be sliced, diced, and recombined.

It sucks for the individual who wants to be credited, and it is annoying that megacorps will benefit directly. But for someone who wants to increase the knowledge in the world, it's not so bad...

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Alupis on Wednesday May 10, 2023 @08:28PM (#35895610)
> But for someone who wants to increase the knowledge in the world, it's not so bad...

You may actually be decreasing the knowledge of the world.

It's not difficult to imagine a future where people do not know how to effectively communicate, and instead rely on ChatGPT (or whatever) to communicate for them. Or a future where nobody knows anything, and instead blindly trusts the output of AI models.

There's already dating services that let your ChatGPT bot woo someone else's ChatGPT bot...

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by kajaktum on Wednesday May 10, 2023 @08:45PM (#35895766)
I think you are just hating on LLMs because its a new thing. You can similarly argue that internet will ruin our social life because we no longer have to go to the library and meet with strangers researching up similar topics. But I don’t see anyone arguing against internet?

Progress is here, old man. Thinking that people will deliberately go out of their way to grok through pages of PDF documentations hoping to find that one line of relevant information instead of just asking is stupid and misguided.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by wwweston on Wednesday May 10, 2023 @11:37PM (#35897076)
> think you are just hating on LLMs because its a new thing.

Along with your "old man" dig, the fact that you have to attribute hidden motives to someone who's got specific concerns elaborated in their comment doesn't do you any favors.

> You can similarly argue that internet will ruin our social life because we no longer have to go to the library and meet with strangers researching up similar topics. But I don’t see anyone arguing against internet?

I know smart people who argue that paper maps reduce social ties because they remove the necessity to ask for directions. They're not wrong. It doesn't mean maps aren't really useful, or that they even want maps gone. It means they're paying attention to dynamics and maybe even better prepared to fine-tune them by introducing something else to the system.

People do argue against "the internet", btw -- the problem of determining authority/reliability of an internet source, hidden incentives of search or feed algorithms, sand castles, and yes the capacity for isolation or echo chambers from virtual interaction. They're not wrong either.

> Progress is here

Change is here. Thoughtful people can recognize that comes with potential advantages and look with concern on hazards and disadvantages.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by edmundsauto on Wednesday May 10, 2023 @09:33PM (#35896143)
How does your example (bots chatting with bots on dating sites) decrease knowledge? I can see that it dilutes knowledge, but overall isn't the size of the pie decreased?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by swores on Thursday May 11, 2023 @02:36AM (#35898527)
Isn't it possible for knowledge to be effectively different based on how much incorrect stuff there is?

For example if one person knows two correct facts about a specific sport, and another person knows those same 2 correct facts as well as 2 false facts, and doesn't know which 2 are true or false, isn't the second person less knowledgeable about that sport than the first person, despite technically having the same amount of true facts on the subject?

Equally, even if the amount of known knowledge in the world remains the same, isn't a world in which every human while studying spends every minute learning true stuff vs. spending half their time reading made up stuff, won't people on average be less knowledgeable despite the fact that no global knowledge got destroyed in the process? (Ofc there's never been a time when it's possible to spend 100% of the time learning completely accurate stuff, hypothetical exaggeration there.)

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by 8note on Wednesday May 10, 2023 @08:30PM (#35895630)
Sure you're helping people. The ai gets trained and thens tells people the stuff you learned

The billion dollar company was already profiting off that goodwill by putting ads beside people looking for it

As far as the blog is self advertising for your resume or company, it's just as good since you're linking it directly. Maybe even better since the ai will have opinions about you

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by twelve40 on Thursday May 11, 2023 @03:05AM (#35898756)
> Maybe even better since the ai will have opinions about you

what does that even mean?? and how in the world is it better than receiving direct visitors from Google as a reward for posting??

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by mensetmanusman on Wednesday May 10, 2023 @09:02PM (#35895906)
“You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge.“

No. He is helping people and he is helping for profit companies.

Both are true at the same time. You can’t help people without also helping the companies. Wealth generation is not zero sum.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by concordDance on Wednesday May 10, 2023 @09:17PM (#35896025)
> You aren't helping people

This seems trivially false. Even if the info just gets sucked into an LLM there will still be people helped.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by prepend on Wednesday May 10, 2023 @10:19PM (#35896529)
> You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge.

This has all been played out before. I’m cool helping companies along with people.

Imagine you discover free energy. Would you not give it away because you don’t want billion dollar companies to benefit?

I have a choice to give away info or keep it. Id rather give it away than not. I’m not going to sell info. It’s not worth the time for whatever negligible gains it would make.

Even if there was a magic way to only allow “good people” and not companies to use my info, I’d still allow companies because I think information should be freely given and exchanged and hope that others feel the same.

Imagine where we would be if Linux wasn’t used by billion dollar companies. The world would be way worse. Amazon would be poorer but the world would be much poorer.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by hammyhavoc on Wednesday May 10, 2023 @11:37PM (#35897073)
If you discovered free energy then you and your family are probably getting whacked rather than disrupt the billionaire-class who depend on scarcity, artificial or otherwise.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by com2kid on Thursday May 11, 2023 @01:03AM (#35897766)
Governments have basically subsidized energy so that it is as close as possible to free for generations now. Tons of industrial processes rely on super cheap energy, one reason China has such a powerful steel industry is because of how cheap energy is over there.

Energy is one of many inputs into industrial systems, and it is a fairly commoditized one at that.

Free energy doesn't mean you don't need tons of infrastructure still in place, tons of parts and labor to install that infrastructure, factories to make the parts of that infrastructure. And then when it comes to using that energy, large capital expenditures are still needed to get up and running, which means the rich will keep getting richer.

Or to put it another way, electric cars + solar panels are totally a thing you can do right now, and at no point was anyone's life put at risk to bring these about.

Odds are the first country to get free energy would see obscene economic growth, all sorts of absurd things become possible. For start, salt water + energy => fresh water, solving the droughts that our farmlands are facing.

All metal processing uses tons of energy.

Meanwhile, my local electric co, Puget Sound Energy doesn't even make a billion a year in profits. The nation's largest energy company, Exelon, barely clears 2 billion in profits per year.

Microsoft makes more profit in a week than the nation's largest energy company does in a year.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by hammyhavoc on Thursday May 11, 2023 @01:37AM (#35898026)
Whilst I don't disagree with a lot of the points you're making (they're great):

ExxonMobil's operating revenue is $413.7bn USD. I'll be surprised if someone isn't getting whacked if they let the free energy genie out of the bottle.

Energy isn't cheap in the UK. Far from it. https://www.telegraph.co.uk/money/consumer-affairs/electric-...

My family lived in South Africa post-WWII because my gruncle's skin grafts wouldn't take in the UK climate. The Kariba dam gave free electricity to the surrounding area, the idea that this was something people paid for elsewhere just blew the minds of everybody there. Free energy is not a new thing.

However, politics and socioeconomics play a big part in whether or not a country can make successful use of energy, but the possibility of something being possible doesn't mean it'll happen. Furthermore, today, water reserves are a problem for the dam, and power generation was being suspended late last year due to it.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by com2kid on Thursday May 11, 2023 @03:25PM (#35907163)
> ExxonMobil's operating revenue is $413.7bn USD. I'll be surprised if someone isn't getting whacked if they let the free energy genie out of the bottle.

Most of ExxonMobil's revenue seems to come from oil (https://www.statista.com/statistics/1034911/exxonmobil-reven...), where as I presume free electricity would primarily impact their natural gas revenue.

Also isn't ExxonMobil one of those strange vertically integrated situations where most of their revenue comes from themselves? They drill the oil, then process it through their own plants which results in them paying themselves lots of money, but I may be mis-remembering that.

Anyway, solar is coming, wind is coming, and electric cars are coming, and no one is getting gunned down in the streets.

Heck China would love infinite free energy! So would any other country that wants completely dominate heavy industry overnight.

> Energy isn't cheap in the UK.

It has been a long time since the UK highly subsidized heavy manufacturing.

Energy prices have of course been going up everywhere, as, most people, realize cheap energy that results in dead kids and cancer for everyone was, in retrospect, really stupid.

> Furthermore, today, water reserves are a problem for the dam, and power generation was being suspended late last year due to it.

Infinite free energy would solve all water reserve problems, although it might end up being an environmental disaster near ocean shorelines...

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by prepend on Thursday May 11, 2023 @05:01AM (#35899616)
Perhaps, but that doesn’t answer my question.

Would you release or keep it a secret?

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by motoxpro on Thursday May 11, 2023 @01:57AM (#35898211)
very eloquently put
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by scarface74 on Thursday May 11, 2023 @09:22AM (#35901644)
They were upset when StackOverFlow, a for profit company announced using their answers to train a model. But they added content to the same for profit site for free?

Especially when they knew it was allowed by the CCL?

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by koreth1 on Wednesday May 10, 2023 @07:38PM (#35895101)
> My goal is to help people set up RDS and I don’t care about commercialization.

This feels like the same philosophical difference that leads to debates about GPL vs. Apache licenses. The "how dare someone else make money using my work" camp vs. the "if someone else is able to make money using my work, more power to them" camp.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by pydry on Wednesday May 10, 2023 @08:11PM (#35895437)
That was more about Google/Microsoft crying about not being given absolute freedom to do whatever they wanted with somebody else's IP.

Google even banned AGPL at one point from its code hosting platform - it was that upset with open source.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by fabrice_d on Wednesday May 10, 2023 @08:13PM (#35895462)
Monetization is not what GPL vs. Apache license is about, even if that's often how the Apache proponents want to paint things.

The GPL doesn't prevent you from making money; it only requires you to contribute your changes back. That way others can also make money based on your work, like... you just did!

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by prepend on Thursday May 11, 2023 @05:05AM (#35899643)
> The GPL doesn't prevent you from making money; it only requires you to contribute your changes back.

I think it does though as if my contribution is made public others are less likely to buy it.

With Apache/etc, I can make modifications and sell more easily.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by prepend on Thursday May 11, 2023 @05:08AM (#35899668)
I agree and have been having this discussion for decades of people who don’t care and just want their work to help others (Apache/bsd/mit/etc) vs those that want to have a specific ideology furthered (gpl) that all software should be free.

It’s not exactly the same, but I’ve frequently heard “I don’t want someone to take my code and just sell it.” So want to use gpl or some other license that opens but prohibits selling. I don’t think the latter really works out that well, but people seem to ask for it quite a bit.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by post-it on Wednesday May 10, 2023 @07:13PM (#35894814)
Yup. Commercializing things is hard. If I want to share info, I'll make a Reddit post or maybe a blog post if it's something lengthy.

If I want to paywall it, I don't know where to start. I imagine there's keys-included solutions, but I doubt they can just send me e-transfers for each payment. Maybe they can send money to my PayPal? I've never used that for receiving money before. Do I need a business bank account? Will transparency rules require me to share my address publicly? Maybe I need a PO box. I just wanted to share something helpful.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by gumballindie on Wednesday May 10, 2023 @07:53PM (#35895263)
> Yup. Commercializing things is hard.

If they are in abundance or in low demand.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by FridgeSeal on Wednesday May 10, 2023 @08:15PM (#35895470)
Ha, jokes on you, I’ll just be using LLM’s to churn out obscene amounts of plausible-sounding-but-actually-incorrect amounts of content on the same topics, hosted across a variety of domains. Almost anything shortcut LLM’s provide can be a countered and aggressively wrapped in return.

N.B. I’m not actually going to do this, but it’s still a straightforward attack.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by waboremo on Wednesday May 10, 2023 @07:18PM (#35894884)
Why wouldn't Google [replace with whoever becomes owner of leading AI platform] just hire experts themselves to generate for LLMs?

Seems like the obvious next step. For clarity, I'm not saying I particularly like that future, but I have a hard time grasping why you think a paywall would be an obstacle here. Especially not for the wealthiest corporations (ever). Additionally because most paywalls to information have very hard time keeping information from leaking. Otherwise news orgs would have figured that out by now!

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by ipaddr on Wednesday May 10, 2023 @08:10PM (#35895431)
Paywall sites allow google in but not you. That will change if no traffic is given.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by failuser on Wednesday May 10, 2023 @08:11PM (#35895436)
This is just too expensive. Google is used to get all the content for free.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by waboremo on Wednesday May 10, 2023 @08:52PM (#35895831)
Right now, but if information becomes a serious obstacle for Google/AI platforms in general, it would easily spend billions to ensure control.

It's not as if Google is a stranger to hiring experts to keep them away from other places!

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by ghaff on Wednesday May 10, 2023 @09:29PM (#35896114)
I would assume that licensing content from paywalled books, research reports, etc. would be much more economical.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by notatoad on Thursday May 11, 2023 @12:20AM (#35897412)
I'd guess that google is currently the single largest funder of "content" in the world, between adsense on websites and payouts to YouTubers.

They're certainly not getting the content for free. They're running ads against it, and making money on it, but they are also paying for it. It's a relatively small shift in their funding model to pay out to creators for their contributions to an AI model instead of paying out per pageview.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by LegitShady on Thursday May 11, 2023 @01:26AM (#35897948)
> I'd guess that google is currently the single largest funder of "content" in the world, between adsense on websites and payouts to YouTubers.

Those are advertisers funding the content, not google. google is just a middleman. They generate no content and pay none of they money, they just facilitate the transaction and take a cut.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by hammyhavoc on Thursday May 11, 2023 @06:41AM (#35900303)
Google used to produce/fund content. See YouTube Originals.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by LegitShady on Thursday May 11, 2023 @08:12AM (#35901020)
I've never seen a YouTube original I liked. It's all garbage.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by gumballindie on Wednesday May 10, 2023 @07:59PM (#35895319)
> Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI).

The only way to protect ip really. The question is what happens when they attempt to steal content and integrate it in their "ai"?

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by tshaddox on Wednesday May 10, 2023 @08:24PM (#35895569)
It seems to me like the options will be 1) publish free content on your website and make zero money because it will get crawled and displayed to readers elsewhere or 2) publish content on your website behind a paywall and make zero money because no one will pay for.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by supriyo-biswas on Thursday May 11, 2023 @01:36AM (#35898021)
The freemium model (similar to what Substack is doing) may work for some bloggers and news and news-adjacent publications.

For regular tech bloggers such as the ones you see posted on HN, I agree it’s desperate.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by tshaddox on Thursday May 11, 2023 @11:52AM (#35903958)
> may work for some bloggers and news and news-adjacent publications

Yes, for creators who have managed to establish an audience that had high intent to consume that creator’s content. But good luck to people who are trying to make money just by delivering useful niche content where the consumers don’t even know of the creator.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by cosmicCactus on Wednesday May 10, 2023 @07:09PM (#35894764)
For the past 10 years I've been using google as a search engine and nothing else. I type for the page or content I already know in advance I'm looking for and that's it. I never browsed or clicked on promotions. I found out about new sites and products, always through social media, or news pages. I will continue using it with the same purpose, I can't imagine people spending 15 minutes on a search engine trying to discover something new.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by lanza on Wednesday May 10, 2023 @07:17PM (#35894863)
Why do people post worthless anecdotes like this when we know from trivially available data that Google makes over a hundred billion dollars per year from search.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by candiddevmike on Wednesday May 10, 2023 @07:29PM (#35895019)
With enough anecdotes, that 100 billion dollars starts to smell like click fraud. Google owns both sides of the ad market and is less than transparent with how their ads perform or how bids are calculated.

I will be very curious how the promoted stuff works with LLMs. When you ask a LLM what the best brand of shoes are, can folks pay to influence the result?

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by kredd on Wednesday May 10, 2023 @07:44PM (#35895158)
I personally know people spending 6 figures at the minimum on SEO, because they see huge conversion rates for their own businesses (which are not web-based stuff by the way, more of a niche in person technical services).
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by syntaxing on Wednesday May 10, 2023 @07:40PM (#35895113)
I've been using Google for a decade+ too. Phind has replaced about 95% of my Google usage this past month.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by m3kw9 on Wednesday May 10, 2023 @07:43PM (#35895134)
It’s a pain to having to prompt everything. People still want to see certain identity when browsing, for example browsing CNN or wired. Prompting “show me some interesting tech articles”, and you know a lot of that is Ai generated, it feels stale
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by blibble on Wednesday May 10, 2023 @08:45PM (#35895763)
entire internet is going to become taboola
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by eclipxe on Wednesday May 10, 2023 @09:41PM (#35896214)
Is going to be?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by musicale on Wednesday May 10, 2023 @11:43PM (#35897125)
I was shocked to discover that the bizarre stock photo tracings on wikihow were actually created by humans.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by dclowd9901 on Wednesday May 10, 2023 @07:45PM (#35895160)
While I upvoted you, I think there’s still a lot of room in this world for human created content. In fact, I wager it’ll be more important than ever. People will be actively seeking out human-attributable information so there’s someone to hold the buck on where information originated from.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by eloisius on Wednesday May 10, 2023 @10:01PM (#35896389)
I’m generally pretty pessimistic about the effects LLMs are going to have on the world, but I tentatively agree with you on this point. In fact, a silver lining might be that SEO content marketing becomes worthless, so we’ll have fewer product review listicles that didn’t actually review products, but just did a roundup of other articles in hopes of getting some affiliate link clicks. Genuine writing is usually less directly profit driven, so maybe there will be more room for that in traditional search results hereafter. Still a raw deal for anyone that blogs or writes tutorials and now OpenAI makes money off of them.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rpastuszak on Wednesday May 10, 2023 @07:56PM (#35895299)
B…but I’ve just started my (medieval) content farm.

https://tidings.potato.horse/about

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by dblooman on Wednesday May 10, 2023 @08:42PM (#35895738)
gotta love a custom cursor
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rpastuszak on Thursday May 11, 2023 @06:53AM (#35900392)
Thanks! I spent way too much time researching manicules in illuminated manuscripts . I wish I could get paid to do it.

PS. check out the dog wearing a hat on potato.horse if you haven't

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by escapedmoose on Wednesday May 10, 2023 @08:59PM (#35895872)
I think I’m in love with you, dear farmer.

(Jk, but truly a beautiful site. Every link I clicked was a delight. Your brain seems like a marvelous place.)

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rpastuszak on Thursday May 11, 2023 @07:15AM (#35900576)
> dear farmer.

Thanks, I've been trying to build a digital garden (or a cemetery) for some time, but with interconnected sites/articles/toys on different domains rather than a single Obsidian Publish style site.

Tangent: I recently found a beautiful and extremely well structured digital garden made by Maggie Appleton (https://maggieappleton.com). So, now I'm just jumping between either being inspired by the amount of research she's shared or analysis paralysis since there are so many interesting approaches to the subject matter.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by escapedmoose on Thursday May 11, 2023 @08:19PM (#35910224)
Wow, that is a very well-considered and interesting site as well. Thanks for the link!
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rgrieselhuber on Wednesday May 10, 2023 @09:55PM (#35896338)
That is a wonderful site.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rpastuszak on Thursday May 11, 2023 @06:56AM (#35900412)
Thanks, just an overly elaborate way of making a point (we prefer hot takes with 240 chars nowadays).
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Brajeshwar on Thursday May 11, 2023 @12:29AM (#35897511)
Awesome. I'm today years old stumbling on the existence of a `.horse` TLD. What else are there -- wacky, fun, and interesting TLDs?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by kedihacker on Thursday May 11, 2023 @12:41AM (#35897605)
There are tlds which will get discontinued.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by yewenjie on Thursday May 11, 2023 @12:38AM (#35897582)
There is http://endless.horse/ btw.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by joecool1029 on Thursday May 11, 2023 @12:46AM (#35897641)
Here's a good one: https://poop.bike/
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by javajosh on Thursday May 11, 2023 @01:41AM (#35898075)
jart's url is cool https://justine.lol
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by joenot443 on Thursday May 11, 2023 @07:56AM (#35900896)
Super great site. Love the attention you took to find some crazy looking medieval creatures for the "authors".

Is the actual prose written by hand, or is it from an LLM?

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by rpastuszak on Thursday May 11, 2023 @09:08AM (#35901496)
LLMs, I have an `editorial-team.ts` file containing their personas which I feed into the system alongside WSJ news headlines from an RSS feed.

Obviously with this kind of work, the good stuff requires luck (== quantity) or a manual curation process. I just wanted to run this on autopilot.

I might add a feedback loop at some point, e.g. poets with better engagement become more motivated and those who perform poorly start getting jealous... a little bit of drama here and there.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jameslk on Wednesday May 10, 2023 @09:51PM (#35896305)
> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates.

I disagree. What incentive does a website have to produce content if it receives no traffic? Website owners want control over their traffic and the data too. They will wall off any search engine that doesn't give them anything in return (basically they're scrapers at that point). The search engines that do this will starve themselves of information they need to stay relevant and the first search engine to play fair continuing to share traffic will get an advantage.

More likely, Google and Bing will continue to play fair and send traffic. Perhaps AI features will become browser features instead, complementing websites, not replacing them.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by sramam on Wednesday May 10, 2023 @10:22PM (#35896547)
> Perhaps AI features will become browser features instead, complementing websites, not replacing them.

Interesting conclusion.

AI features seem to incur more cost than search (don't they?!)

Wonder how that'll play out - the user is conditioned not to pay at this point, and the search engine is no longer incentivized to pay for it.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by x0x0 on Wednesday May 10, 2023 @10:28PM (#35896586)
I actually think this is what prevented Google from deploying generative AI before. If the search engine, which existed to direct searchers to websites, becomes an answer engine, which does not direct people to websites, it will take some time, but large quantities of the sites Google consumes will cut them off.

The trade is info to Google for visitors. It's not hard to guess how sites will react when that trade stops.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by webmobdev on Wednesday May 10, 2023 @10:43PM (#35896685)
> More likely, Google and Bing will continue to play fair and send traffic.

More likely they will need to be sued, like the news / media companies in Europe and Australia have done.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by tomjen3 on Thursday May 11, 2023 @10:52AM (#35903028)
New Bing give you sources you can check and Google has extracted relevant facts for something like a decade at this point.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by penjelly on Thursday May 11, 2023 @06:23PM (#35909160)
yes, but note those citations are sometimes hallucinations themselves.

more on topic though, people wont use bing if chatgpt/phind/etc answers well enough for them

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by notatoad on Thursday May 11, 2023 @12:09AM (#35897320)
It sounds like you're against this. I'm not sure why.

SEO is a scam to convince search engines to show something other than most useful content. Content farms are a drain on human attention. Human intelligence had it's chance and we squandered it. Bring on the AIs, they're not going to be worse than the mess we've already made.

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Semaphor on Thursday May 11, 2023 @01:11AM (#35897831)
> Content farms are a drain on human attention.

Maybe it’s a matter of differing definitions, but I’ve got a lot of useful information out of well-written and well-researched "content farms".

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by ekanes on Thursday May 11, 2023 @06:33AM (#35900251)
* * *
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Semaphor on Thursday May 11, 2023 @08:51AM (#35901303)
No, the way it works is having people write the content. Now are there crappy ones that just copy content, write bad stuff, etc.? Sure. But there are also those with helpful content. Here’s a content farm I only recently found that has a lot of helpful original content: https://bootspy.com/
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jjallen on Thursday May 11, 2023 @12:46AM (#35897646)
What about when the content gets stale in a couple of years?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by xkgt on Thursday May 11, 2023 @12:56AM (#35897711)
It can also go the other way. You may just have to figure out patterns to jailbreak a handful of foundational models and profit forever.