Google I/O: Big changes coming for SEOs with ubiquitous AI

Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jefftk on Wednesday May 10, 2023 @08:21PM (#35895538)

I feel similarly to prepend: I often write things up because I want to help people by sharing knowledge. I don't care whether people get that knowledge via directly seeing it on my site vs hearing it second hand from a friend vs reading it in LLM output.

It's not important that my contribution go directly from me to the other person; what matters is that they get the information they're looking for.

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Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Alupis on Wednesday May 10, 2023 @08:24PM (#35895568)

How do you know anyone ever gets this information?

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Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jefftk on Wednesday May 10, 2023 @08:28PM (#35895602)

I don't have a strong feedback loop here, but I generally figure that if I make it public then search engines (or now LLMs) will give it to people who want it.

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Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by Alupis on Wednesday May 10, 2023 @08:33PM (#35895652)

A lot like shouting into the wind.

With a blog post - you get feedback via comments. With SO, you get feedback via votes and comments. With HN, you get feedback the same way.

We have feedback on all of these systems so that humans can more readily discern correctness. An AI model is not going to be able to readily understand what solution is correct, lest it wouldn't need to crawl the page in the first place.

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Re:Google I/O: Big changes coming for SEOs with ubiquitous AI by jefftk on Wednesday May 10, 2023 @08:35PM (#35895673)

Almost all of my feedback today is via comments immediately after I post something, but I suspect more of the readers are people who come in via search. That's not that different from a future in which the searchers are intermediated by an LLM.

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