Re:Google I/O: Big changes coming for SEOs with ubiquitous AI
by penjelly on Wednesday May 10, 2023 @06:49PM
(#35894537)
is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.
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Re:Google I/O: Big changes coming for SEOs with ubiquitous AI
by mstachowiak on Wednesday May 10, 2023 @06:57PM
(#35894613)
I tend to agree, because if Google doesn't, OpenAI et al will. The real question is how does Google balance this against the loss in advertising revenue?
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI
by rpastuszak on Wednesday May 10, 2023 @08:02PM
(#35895359)
Promoted links or native ad formats in AI search results would be an almost too obvious guess.
Then putting advertising in whatever format LLM outputs are dressed as.
My biggest fear is, abuse eg how LLMs for search can work with targeted ads, eg making you slightly prefer Coke vs. Pepsi, or One Political Brain Parasite(tm) over another.
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI
by penjelly on Thursday May 11, 2023 @06:16PM
(#35909108)
curious what you imagine those targeted ads would look like? i agree its a scary thought, just having trouble imagining it
Re:Google I/O: Big changes coming for SEOs with ubiquitous AI
by jarsin on Wednesday May 10, 2023 @09:19PM
(#35896040)
I work for a company who's main traffic comes from questions that google doesn't spit out the entire answer to except below the first few results.
I asked chatgpt and of course it gives the answer right away. We also have searches that land on pages with fancy ui's where user has to enter info to get answers. Took me about 1 minute to get chatgpt to spit out the answers and once I knew how to prompt it I could shorthand the input and get answers much faster.
We are so dead.