I agree and have been having this discussion for decades of people who don’t care and just want their work to help others (Apache/bsd/mit/etc) vs those that want to have a specific ideology furthered (gpl) that all software should be free.

It’s not exactly the same, but I’ve frequently heard “I don’t want someone to take my code and just sell it.” So want to use gpl or some other license that opens but prohibits selling. I don’t think the latter really works out that well, but people seem to ask for it quite a bit.