News for hackers. Stuff that matters.
Re:Inside a viral website by TeMPOraL on Wednesday March 31, 2021 @09:55AM (#26647325)
One thing I don't understand about monetizing on the Internet.

I see the author considered ads, tried an affiliate scheme and even did an NFT. But what about plain old, honest to God payment? Couldn't they just put a paragraph of text on the site, "Hey folks, I'm worried about hosting costs, if you find this page useful, please [Donate]", with a button redirecting to Paypal or Stripe or whatever, collect the money and declare it as donations on the IRS form? Why try all these convoluted schemes, instead of giving a straightforward way for people to tip?

They had 50 million views. If 0.01% of these visitors left a dollar, the author would've still come up way ahead over all the crazy schemes, even post-tax.

Re:Inside a viral website by bkanber on Wednesday March 31, 2021 @10:38AM (#26647887)
For the last 10 years or so I've been running a free-to-use Morse Code online radio thing. It has cost me about $1000 to host so far, and has a couple of hundred DAUs.

The users are not shy about feature requests, and they're not shy about complaining that I haven't implemented their feature requests.

So I made a pledge to the userbase that if they collectively donate $1000 to the site, I'll start working on v2.

I posted that pledge to the site a year ago. Total donations: $80.

There are a couple of hundred people who use the site for hours per day and post on the forums that they love it, but haven't donated a fiver.

Asking for donations doesn't work.

Re:Inside a viral website by kbenson on Wednesday March 31, 2021 @02:34PM (#26651139)
So, a couple months ago, I started using a site for a game I play that provides maps, info on items in the game, current prices for the global market that players can trade on, etc. You can link it to your Patreon account, and if you're a patron for $5/mo, the site gives you historical data on the market, and a few other useful features for the game. There's also a Discord for updates, features requests, general dev stuff, etc, and that's gated (or some channels are at least) behind Patreon as well because Patreon integrates well with Discord, so support and feature requests (through Discord) come from subscribers that are paying.

I mention this because at the current moment, he has 4,757 patrons, and that $5/mo is the only official tier offered. That's $19k/mo, minus Patreon fees. This is the first time I've used a Patreon subscription to power a site account, which I wasn't aware could be done (I subscribe to a few web authors though, so I'm not new to Patreon). I think this is a really interesting way to provide gated site access, and it's fairly low fiction for a lot of people, because they either already use Patreon, or have at least heard of it so it's not some random site charging you or that you are paying. There's lots of benefits I see to this model, and I think if I have a project that fits it in the near future I'll try it myself. Maybe it's something that would work for you (you'd have to set the monthly price at something you think appropriate). $1 from 100 people would get you that $1000 in less than a year, and you might also get better targeted info on what features the people that are willing to pay think are more important.

I agree asking for donations doesn't work. I don't like donating like that. I am willing to allocate a bit of monthly money to people if I feel like I'm getting something worthwhile in return though (it's a limited amount, I try to keep total Patreon expenditure at or below ~$50/mo).

Re:Inside a viral website by ZephyrBlu on Wednesday March 31, 2021 @04:44PM (#26652918)
I understand your point, but this is just a plain old subscription.
Re:Inside a viral website by kbenson on Wednesday March 31, 2021 @05:05PM (#26653189)
Yes. It's a plain old subscription in the same way that using a card linked to your iPhone or Android phone to pay for a subscription through their app stores is a plain old subscription.

That is, it comes with lots of advantages through being part of an ecosystem that people may already be part of or at least have some trust in because it is well known. Additionally it's already associated with helping people and projects in a way that may not be purely transactional, which fits how some people feel about their projects (thus the option to donate as discussed here).

Just because two models can be boiled down to essentially the same thing doesn't always mean they will perform equally as well. Sometimes the small distinctions and details are very important.

Re:Inside a viral website by hklgny on Thursday April 01, 2021 @09:54AM (#26660534)
It’s plain old subscription in that it’s gated. The original comment was recommending asking for donations at the end of a post
Re:Inside a viral website by zeropoint46 on Wednesday March 31, 2021 @03:39PM (#26652079)
what game?
Re:Inside a viral website by kbenson on Wednesday March 31, 2021 @04:23PM (#26652641)
Escape From Tarkov. It's a real interesting mix of shooter, stealth, and looting/management that I haven't really seen anywhere else. It's on the realism side of the spectrum, which I like. It's also extremely unforgiving, which is good for those that are a bit masochistic in their gaming, which apparently I am.

There's lots to unpack there that make it different than most other games I've played, but you can get a good idea from watching some Twitch streams.

Re:Inside a viral website by cstrat on Wednesday March 31, 2021 @06:51PM (#26654170)
I also pay for tarkov-market :D

It is almost a must if you're a casual player. It is too hard to keep up with the barters, flea market rates and even just the quests and items for quests.

Re:Inside a viral website by kbenson on Wednesday March 31, 2021 @07:10PM (#26654366)
Yep. :) I signed up a couple months ago for historical market data because I'm a sucker for that, but the added features since then have really cemented it as a good decision.

I haven't played in a few weeks though, from a combination of the friend I usually play with being less interested (and not wanting to level/quest much without him) and being busier myself. That's sad, because it really is pretty amazing once you get the hang of it (I just stared at beginning of this wipe) and have someone to play with. Playing alone is fun too, but with one or two good friends is really something special.

Re:Inside a viral website by chrispickels on Wednesday March 31, 2021 @11:56PM (#26656534)
Any ideas how he is collecting the data? They are extremely on the ball about banning tradebots in game.
Re:Inside a viral website by kbenson on Thursday April 01, 2021 @12:17AM (#26656646)
AFAIK he's using RatScanner[1], or something like it. I'm pretty sure the admin of RatScanner is in the Discord quite a bit, but that could be a coincidence (but I think it's some form of image processing lib no matter what, they include a screen cap of the latest market info for an item on the page when you pay).

I'm not sure I would consider what they do effective in banning trade bots (the captcha seems ridiculously easily beaten), I think the Found In Raid object flag is probably the really effective thing keeping most bot usage down, since it attacks the actual incentives of using a bot (it's still useful to auto-buy when markets dip or someone under lists an item, but that's about it I think, but I may be missing a use).

That said, if all you're doing is scanning the market results and not buying anything, it's probably much easier to not trigger any problems with the devs. The market data is really useful for those that like that sort of thing, but it's not really that much of an advantage, just a way for those into the economic portion of the game to go deeper.

1: https://github.com/RatScanner

Re:Inside a viral website by cstrat on Thursday April 01, 2021 @01:16AM (#26656898)
It’s all done just by image processing. Once premium you can see the screenshots of the items on market used to provide the price estimate. They must have a couple accounts running continually going through the market checking prices. That’s why some items are 2-3 hours delayed.
Re:Inside a viral website by DoreenMichele on Wednesday March 31, 2021 @11:45AM (#26648724)
You are correct that asking for donations doesn't work.

If you think of it as donations and you talk about it like donations, people view you as a "charity case" begging for money. Good luck with that.

If you position it as tips and payment for the value you deliver, you can turn it into money. It's not easy, it's not consistent and it's probably not a way to get rich quick.

But there are people who are successfully supporting their work with Patreon and tips as at least part of the scheme.

It takes work to get money out of people. You probably didn't do anywhere near enough to promote the idea that "We need X more money to release version 2." And you probably positioned the request for money very poorly.

Just because you didn't pull it off doesn't mean it cannot be done.

Re:Inside a viral website by JeremyNT on Wednesday March 31, 2021 @05:20PM (#26653324)
Most successful Patreon projects do provide extra value to the people who subscribe, though.

In this case you might decide to provide early access to new features for subscribers, for example.

Re:Inside a viral website by DoreenMichele on Wednesday March 31, 2021 @05:28PM (#26653397)
This is true.

But some of them just seem to very creatively thank you for your support. I recall reading one that waxed eloquent about how supporting them at the one dollar level would buy you a guilt-free conscience with regards to consuming their content or something like that.

Re:Inside a viral website by z3t4 on Wednesday March 31, 2021 @06:19PM (#26653857)
What it comes down to is what similar services charge. Study the business model of the other/exchangeable services that are actually profitable.
Re:Inside a viral website by kyawzazaw on Wednesday March 31, 2021 @01:19PM (#26650077)
Has that been your experience?
Re:Inside a viral website by DoreenMichele on Wednesday March 31, 2021 @01:23PM (#26650135)
Yes.
Re:Inside a viral website by ticviking on Wednesday March 31, 2021 @03:29PM (#26651927)
Are you aware of any case studies for this kind of product? I'm very curious about it as a model
Re:Inside a viral website by DoreenMichele on Wednesday March 31, 2021 @04:13PM (#26652495)
No, sorry.
Re:Inside a viral website by dmos62 on Wednesday March 31, 2021 @11:04AM (#26648218)
Not to criticize you in any way, but I've found that asking me for financial support works in some cases and those are because I felt the "humanness" of the creator. I remember this author that put up a video of her unboxing first batch of her newly released book (and being excited about it). The person went from a name on a webpage or face in a video to a human being immediately (in my mind). I don't really have the words to precisely describe what I mean.
Re:Inside a viral website by skrebbel on Wednesday March 31, 2021 @11:30AM (#26648548)
That's all true but it means that you need to market your person, become an "internet personality" just to collect donations on something technical that you built

It works, true, eg Andrew Kelley is funding his Zig work that way and it's pretty amazing to see him ace it. But damn you gotta be a particular kind of person to not get extremely stressed out about that prospect.

Re:Inside a viral website by dmos62 on Wednesday March 31, 2021 @11:40AM (#26648653)
I don't think it's mandatory to become a different kind of person or to market yourself in extroverted ways. I think you could get that effect with subtler things. I guess we often treat our works and online presence (as in open source or open access projects) as functional non-human items. Maybe if we saw them more as extensions of the author...
Re:Inside a viral website by ducttapelogic on Wednesday March 31, 2021 @12:36PM (#26649399)
Ah, you've beet me to it skrebbel. :) I actually wanted to write something like this. It's really hard to be what you are (in my case - a very introverted and private person), give something valuable to the world and actually live from that. That would be a beautiful life, really.

p.s. Not saying there are no people who didn't manage to pull it off, but I'm pretty sure those people are exceptions rather than the rule.

Re:Inside a viral website by skrebbel on Thursday April 01, 2021 @05:22AM (#26658262)
fwiw I'm super extroverted and I still get stressed out about the idea of becoming an internet personality :-)
Re:Inside a viral website by ducttapelogic on Monday April 05, 2021 @06:45AM (#26697359)
Haha.. Well in every "group" there are exceptions. It's like a Yin and yang thing I guess :)
Re:Inside a viral website by whimsicalism on Wednesday March 31, 2021 @12:32PM (#26649328)
I bet you that this is a space where there is a reverse gender pay gap.
Re:Inside a viral website by selestify on Wednesday March 31, 2021 @01:52PM (#26650560)
And also a space where nobody's going to crusade for fixing up the reverse gender pay gap.
Re:Inside a viral website by freedomben on Wednesday March 31, 2021 @01:36PM (#26650309)
I think part of the problem may be that you're still far from the goal. If I were a heavy user, I might consider donating $50. But there's a huge risk that you won't get to $1,000 and my money will be "wasted" (not wasted, but not bringing about the desired effect either). Because of that, I'm inclined not to do it. It seems to me like you've got a chicken and egg problem here.
Re:Inside a viral website by dgritsko on Wednesday March 31, 2021 @01:40PM (#26650372)
Isn't this the problem that Kickstarter was designed to solve?
Re:Inside a viral website by pengwing on Wednesday March 31, 2021 @06:51PM (#26654171)
I agree with your assessment that donations do not work. Now let me solve your problem: Instead of running into the tragedy of the commons by asking your userbase collectively to donate 1k, you can announce that you will start working on v2 now and let users pay to prioritize individual feature requests in each new release. Start with a small release adding only a feature that you want but nobody else requested to prove that the project is active again. Create scarcity by only doing 1 release / timeframe and only include the feature with the most money pledged. Hope for a bidding war.
Re:Inside a viral website by sjs382 on Wednesday March 31, 2021 @12:24PM (#26649226)
Another datapoint:

Three years ago, I built an offline/online paper wallet generator[0] for what was one of the top cryptocurrencies by market cap (Stellar Lumens - XLM). I included a donation address in the footer of the page.

I've received 9 donations in those three years[1], amounting to about 12 XLM (currently $4.87). While not much, I get a kick out of the idea that 9 people liked it enough to donate.

Note, my costs are negligible and I've never received a single feature request or had to do any maintenance. The code is hosted at GitHub Pages (free) with Cloudflare (free) in front of it. The only cost to me is the domain name.

[0] https://stellarpaperwallet.com

[1] Cloudflare only gives me analytics for the last month but last month it had 1,348 unique visitors.

Re:Inside a viral website by MisterBiggs on Wednesday March 31, 2021 @01:26PM (#26650176)
I run a telegram bot that has a pretty large user base completely for free. I have a buy me a coffee setup for it and it gets almost zero views, except for when a feature breaks. When a feature breaks all the sudden buy me a coffee gets traffic and I start getting donations.

Really odd to think that if everything worked perfectly all the time I wouldn't have made any money on this project.

Re:Inside a viral website by ajayyy on Wednesday March 31, 2021 @01:42PM (#26650406)
Similar experience with my browser extension. A kind of weird mal-incentive.
Re:Inside a viral website by LockAndLol on Wednesday March 31, 2021 @04:58PM (#26653105)
Don't call them donations. Look at what reddit did: people can "give gold" to people for comments that they think were great. All it does is add some icon to a comment and put the person in a "gold club".

In games, people will buy so many visual improvements that add nothing but glam to their character.

Discord does... something, I can't remember what exactly, with their "turbo" and IIRC it costs discord cents, but the user pays dollars.

People will pay for the dumbest things. Give them a reason to sign up, add some kind of paid interaction that changes something visual or makes a dumb sound, add some tier system with context relevant names, and people might really pay.

Re:Inside a viral website by giantrobot on Wednesday March 31, 2021 @05:19PM (#26653314)
Back in the stone ages Slashdot gave subscribers a comment bonus and an indication the user was a subscriber. An icon in the forums or some small benefit for "subscribing" goes a long way to get people to fork over a few dollars for something.
Re:Inside a viral website by PeterisP on Wednesday March 31, 2021 @08:47PM (#26655358)
Lichess is a good example - their "subscription" gives a cool Patron icon wherever your user name is listed (usually the icon is just a circle that's filled if you're online), and that's it.
Re:Inside a viral website by worik on Wednesday March 31, 2021 @03:44PM (#26652140)
"Asking for donations doesn't work"

Depends. I have paid for things I could have gotten for free, and raised money for political organisations (not in the USA, so we could not sell laws the way the Americans do).

The best way to get money is to ask. There is a lot of research into the best ways to ask, and what gives best results.

But just asking thoughtlessly (not accusing you, no idea how you asked) does not work

Re:Inside a viral website by nicbou on Thursday April 01, 2021 @01:50AM (#26657046)
That doesn't prove that donations work. It only proves that you sometimes donate. Most people don't donate to most projects.
Re:Inside a viral website by worik on Friday April 02, 2021 @08:42PM (#26677406)
I said I have "...and raised money for political organisations..."

Using the methods I outline.

Not proof, but I have experience and I tell you, done properly donations can be very lucrative.

Re:Inside a viral website by jawns on Wednesday March 31, 2021 @11:20AM (#26648417)
Have you considered some sort of conditional pledging system?

That was part of the original allure of Kickstarter: participants agreed to contribute money -- but they only had to pay it if the total pledged amount reached a certain threshold. That way, contributors got some assurance that they're not wasting their money and that any project they fund has some level of viability.

So maybe, in your case, you could ask the users to donate some amount of money -- but they wouldn't have to actually pay it unless you reached your $1,000 funding goal.

Re:Inside a viral website by rapnie on Wednesday March 31, 2021 @11:35AM (#26648595)
Snowdrift has a scheme like this, but even better: Crowdmatching, where your donation increases as more people jump in (and you can set a max donation).

https://snowdrift.coop/

Re:Inside a viral website by ryantgtg on Wednesday March 31, 2021 @01:09PM (#26649925)
Have you tried Patreon? I had the same experience with a donation button. But a Patreon button magically gave us steady money to support infrastructure.
Re:Inside a viral website by zepearl on Wednesday March 31, 2021 @03:20PM (#26651780)
Yeah, as a (small/tiny) donator for 3 projects so far I personally liked Patreon - neat, simple, it works.

There are 3 other projects to which I'd like as well to donate something but they're all using different services ( https://donorbox.org , https://ko-fi.com , https://liberapay.com ) => I don't want to lose control over my donations and creating accounts there as well would have that effect on me.

Therefore, I think that somebody that would like to receive donations should try make multiple options available - hoping for the opposite (that whoever donates will use the specific service that you chose) won't work.

Re:Inside a viral website by selcuka on Wednesday March 31, 2021 @08:00PM (#26654901)
What we need now is a donation service aggregator.

Any donations for this idea?

Re:Inside a viral website by ryantgtg on Wednesday March 31, 2021 @08:32PM (#26655216)
Take my dollar!

Seems like linktr.ee does a good job of aggregating links. So, the "donate" link could link to that, which then displays a bunch of options. However, I believe that a familiar icon - like the patreon icon - helps people make decisions.

Re:Inside a viral website by selcuka on Wednesday March 31, 2021 @11:43PM (#26656457)
My idea is the other way around, it does not require the content providers to change the way they want to get paid.

I was thinking of an aggregator for the donator, i.e. something that aggregates your multiple accounts on multiple donation services.

Re:Inside a viral website by kbenson on Wednesday March 31, 2021 @01:14PM (#26650003)
Yeah, I'm a patron of multiple people, from Authors to people running a website providing info on a game, that are making $10k-$20k a month in Patreon from those projects through $5-$10 monthly payments. It's amazing how much money you can make, but I think you really do have to offer something to get people to bite.
Re:Inside a viral website by LeonB on Wednesday March 31, 2021 @05:30PM (#26653408)
This was my experience too, with a useful online page I built. People loved it but wouldn’t donate to help it.

Someone suggested I productise it but I thought, based on the donations, that it wouldn’t have many purchasers. But they were right: it earned orders of magnitude more when some features required a one time payment to be unlocked, versus donation.

Re:Inside a viral website by input_sh on Wednesday March 31, 2021 @10:55AM (#26648108)
I don't know, I always feel like there has to be some reward to incentivize people, even if it's dead simple.

Like, you can choose to have your name publicly displayed on a thank you page (this would work well with BMAC, since donations can be both anonymous and not), or have your username be of different colour or have some badge next to it.

But then again, I don't know how I would fit that into this meme page, and I'm definitely not an expert having earned a total of two euros of donations (yet to implement some reward system).

Re:Inside a viral website by thrashh on Wednesday March 31, 2021 @11:06AM (#26648248)
I’ve run a few donation schemes and those things don’t do much. People just don’t donate.

Subscriptions are the best, but obv that won’t work for a meme page.

Re:Inside a viral website by iamacyborg on Wednesday March 31, 2021 @11:36AM (#26648614)
So how does Wikipedia manage to get donations? Is it just a scale problem where you needs hundreds of millions of pageviews a day to generate any meaningful number of donations?
Re:Inside a viral website by bkanber on Wednesday March 31, 2021 @01:18PM (#26650072)
Each time Wikipedia does a donation drive they have a thing that says "If everyone who used Wikipedia donated $1, we'd be done in 10 minutes!" (or similar). Yet these drives go on for months. The problem is that only a vanishingly small percentage of users donate.
Re:Inside a viral website by jowsie on Wednesday March 31, 2021 @12:45PM (#26649555)
Wikipedia has a lot more utility than a website about a current event you're gonna visit 2 or 3 times before the issue is resolved. It's a lot easier to justify that donation.
Re:Inside a viral website by polishdude20 on Wednesday March 31, 2021 @10:06PM (#26655862)
I made a campsite alert website to send you an email and text message when a campsite becomes available so you can book it. I put up a buy me a coffee page and in a month, had over $500 in donations.
Re:Inside a viral website by dayvid on Wednesday March 31, 2021 @02:15PM (#26650901)
Makes me think of Wikipedia who have probably A/B tested donation requests to death and have them take up half the page.
Re:Inside a viral website by zepearl on Wednesday March 31, 2021 @03:05PM (#26651592)
Wikipedia is in my opinion unluckily a complex example because the donations are actually for Wikimedia.

In my case I donated only once to them and I understood only later that (apparently?) most of the $ isn't being used for Wikipedia, therefore as I'm not interested in their other projects I never donated anything anymore to them - they can make that banner as big&flashy as they want but the fact remains that I don't want my $ used for non-Wikipedia-related activities.

Re:Inside a viral website by laverya on Wednesday March 31, 2021 @03:51PM (#26652214)
Not to mention WP:CANCER [0], though it's less of an exponential curve today than 5 years ago.

0: https://en.wikipedia.org/wiki/User:Guy_Macon/Wikipedia_has_C...

Re:Inside a viral website by nicbou on Thursday April 01, 2021 @01:48AM (#26657035)
I can confirm. I get 1-2 donation for every 50,000 visitors. It doesn't even cover for the time I spend answering their emails. There's a donation prompt at the end of my email answers. Those are people who start their emails by saying how valuable the service was to them.

Donations are about 1% of my income. They are a complete waste of time.

Re:Inside a viral website by reaperducer on Wednesday March 31, 2021 @07:02PM (#26654269)
Asking for donations doesn't work.

It can work. It just depends on how strong your community is.

When I lived in Houston, I was a member of a local discussion forum that was on a .info domain. One day, a domain squatter offered to sell the .com version to the sysop for $15,000. The regular users pitched in, and got the money together in a few weeks.

Re:Inside a viral website by toomanybeersies on Wednesday March 31, 2021 @09:54PM (#26655789)
Asking for donations works if you're also an active member of the community you've created.

People donated over $130k to Tarn and Zach Adams in 2020 (creators of Dwarf Fortress). Upon saying that, that's their sole source of income. I think a lot of players are aware that if they don't donate, Dwarf Fortress will never be finished. Well, it never will anyway but...

But Tarn actively gives updates on his work, creates podcasts, and participates in the forum, and has been doing that for more than a decade. I'm not sure if he still does it, but if you donated, he'd draw you a picture and send it to you in the post. I've still got mine from 10 years ago.

Or maybe Morse Code people are just cheapskates.

Re:Inside a viral website by jcims on Wednesday March 31, 2021 @10:11PM (#26655892)
I feel like this is partly, if not mostly, a facilitation issue with the payment itself.

I signed up for Patreon to support one member, but its so easy to add/remove people to the monthly dole that I’m now up to $40/mo. I know you’re not asking for advice here but maybe something like that would be worth a shot if you haven’t tried already.

(I know that clientele though, so maybe Patreon isn’t the best route lol)

Re:Inside a viral website by tehjoker on Wednesday March 31, 2021 @05:23PM (#26653352)
Maybe your work would be better positioned for a grant of some kind. Is there a membership organization that many radio people belong to and pay dues? They'd possibly have the funds to make improvements to the ecosystem.
Re:Inside a viral website by yummybear on Wednesday March 31, 2021 @12:04PM (#26648963)
Make the v2 require membership?
Re:Inside a viral website by cl0ckt0wer on Wednesday March 31, 2021 @12:19PM (#26649178)
Do you show the user how much time they've used? That may motivate them to be more "generous".
Re:Inside a viral website by giovannibonetti on Wednesday March 31, 2021 @09:53PM (#26655782)
Is there a way to limit access to the feature request page only to the people that have donated anything?
Re:Inside a viral website by jasondigitized on Wednesday March 31, 2021 @12:11PM (#26649068)
First 1000 words are free. After that, pay up Morse Coders!!!
Re:Inside a viral website by mrtksn on Wednesday March 31, 2021 @11:06AM (#26648244)
>They had 50 million views. If 0.01% of these visitors left a dollar, the author would've still come up way ahead over all the crazy schemes, even post-tax.

IMHO that is a fallacy. Although %0.01 looks like a really small number there's no reason for it for not being %0.001 or %0.000001. When people do napkin math , it's a common theme to say that "If we only capture %1 of the market we would be $$$rich$$$" and they proceed to find out that there are smaller percentiles than %1.

To receive donations people need to be sympathetic to you or your cause. You need to actively sell it, making it a considerable part of the user experience.

It's really hard to build that relationship with just one visit. Maybe there are visitors deeply invested in the situation and they may actually obsess with your product but you need to look into the analytics to see if it's the case. If there are visitors that appear to be visiting extremely frequently, you need to explore ways to ask for the money and for that you will need data(profiles of the visitors) to develop your message however the OP doesn't do detailed analytics and profiling. It could be possible to monetise it and even catch a few whales but chances are that you can also alienate those people with the wrong messaging, so you probably will need to do personalisation which requires data and cookies and what not, which means data collection and sharing permission popups.

Of course you can try your chances and pick a group of people that you believe are using your product and proceed with A/B testing etc instead of profiling. If you happen to choose the privacy nerds as a target you will find out how much the privacy nerds like donating.

Re:Inside a viral website by WaitWaitWha on Wednesday March 31, 2021 @11:55AM (#26648848)
>IMHO that is a fallacy.

Email spam works exactly this way. I think what you are pointing out correctly, is that the percentage might be incorrect; the principle is not.

Re:Inside a viral website by tjs8rj on Wednesday March 31, 2021 @03:43PM (#26652120)
The fallacy comes from forgetting these are people. “Surely theres 1 in 10,000 who want this” is wishful thinking, “There exists a type of person who wants this, and I can point to them, but they happen to be a small segment of the population - 1 in 10,000” is actionable and valid.

There’s nearly 8,000,000,000 humans, so there’s a ton of variety that one can’t even imagine, but probably none of them want to eat a bar of soap for breakfast each day even if you think there must be some rare 1 in 1,000,000 out there.

Putting 1 in BIG NUMBER is just a way we abstract away hard and intimidating questions.

Re:Inside a viral website by TeMPOraL on Wednesday March 31, 2021 @06:18PM (#26653842)
> The fallacy comes from forgetting these are people.

Perhaps. But at least that's just on paper. Resorting to advertising means actually forgetting your visitors are people.

Re:Inside a viral website by tshaddox on Wednesday March 31, 2021 @01:22PM (#26650126)
The "principle" is just multiplication, and yes, if you multiply your number of visitors by a number that you make up, you can get any number you want as a result.
Re:Inside a viral website by mrtksn on Wednesday March 31, 2021 @12:16PM (#26649127)
I don’t think that spam is a fair comparison. Spammers send out offer for stuff that people want. It’s completely different than first giving out what people want and then asking for a gratitude payment.

Spam’s success rate would be dictated by the percentage of the people who want the product in the general population after passing through the spam delivery funnel.

With the donations it’s completely different mechanism.

Nevertheless, the fallacy is that small looking number of market share is the smallest possible market share.

Re:Inside a viral website by twox2 on Wednesday March 31, 2021 @10:03AM (#26647429)
Who would pay $1 for getting a chuckle out of a meme? Also 50 million views is not 50 million visitors. If he had a normal ad monetization channel in place, he should have easily been able to garnish a minimum of a 10 cent CPM and walked away with at least $5k from his 15 minutes of fame. The problem is that learning as you go makes it a little too late to monetize the peak. There are companies whose entire business is in pumping out viral sites like this. Some explode for a a little while and others never make a penny. You can bet your butt that in the hands of someone who does this professionally these 50 million views would have been thousands and thousands of dollars.
Re:Inside a viral website by iamacyborg on Wednesday March 31, 2021 @11:37AM (#26648624)
> Who would pay $1 for getting a chuckle out of a meme?

That sort of feels like the core issue. Why even try to monetise a page like this?

Re:Inside a viral website by VBprogrammer on Wednesday March 31, 2021 @11:42AM (#26648682)
In the article he mentioned this; he was worried about the hosting costs. Thankfully his host got a laugh out of it and donated the hosting cost and he has in turn donated any proceeds.
Re:Inside a viral website by iamacyborg on Wednesday March 31, 2021 @11:48AM (#26648758)
Right, but if you're incurring significant hosting costs for a static site in 2021 then you're doing something wrong.
Re:Inside a viral website by tomjohnneill on Wednesday March 31, 2021 @04:11PM (#26652470)
In hindsight, you're right. And obviously I didn't. However at the time, it was the uncertainty as a result of never having done something like this that made me worried.
Re:Inside a viral website by FalconSensei on Wednesday March 31, 2021 @03:45PM (#26652149)
unless you have images?
Re:Inside a viral website by filoleg on Wednesday March 31, 2021 @06:33PM (#26653992)
Cloudflare Pages[0] claims to have unlimited bandwidth, even for their free tier.

0. https://pages.cloudflare.com/#plans

Re:Inside a viral website by rchaud on Wednesday March 31, 2021 @05:24PM (#26653357)
Hosting costs money. Although for someone who's go-to stack for a meme website is NextJS + React could probably afford to fork over $70 for 15 minutes of Internet fame.
Re:Inside a viral website by iamacyborg on Wednesday March 31, 2021 @05:43PM (#26653523)
Hosting costs pennies (if even that) if you’re just serving static html content.
Re:Inside a viral website by ampdepolymerase on Wednesday March 31, 2021 @01:39PM (#26650357)
If you can build a PaaS around it like Giphy and sell user data, sure.
Re:Inside a viral website by iamacyborg on Wednesday March 31, 2021 @01:57PM (#26650640)
Yeah but Giphy's a full on product, not just a static single page site.
Re:Inside a viral website by rebelde on Wednesday March 31, 2021 @10:22AM (#26647691)
> he should have easily been able to garnish a minimum of a 10 cent CPM

Uh, not in my experience. I haven't tried to monetize a site like this, but I would expect a CPM around 1 cent. Still, times 50 million, it isn't nothing.

Re:Inside a viral website by at_a_remove on Wednesday March 31, 2021 @11:42AM (#26648687)
In the grim future of 2050, we have finally implemented micropayments on the Internet, down to amounts as tiny as a thousandth of one cent and trending downward as we account for hyperinflation of other currencies. Advanced technologies, ubiquitous computing, brilliant algorithms, and near-sentient fraud watchdog programs have combined to make this dream at last possible.

Only then we will have proved that the vast majority of people will not pay a dime for content on the web.

Re:Inside a viral website by troydavis on Wednesday March 31, 2021 @10:27AM (#26647740)
> I would expect a CPM around 1 cent. Still, times 50 million, it isn't nothing.

CPM is cost per mille, AKA cost per thousand impressions. Revenue from 50,000,000 impressions would be CPM * 50,000.

Re:Inside a viral website by retsibsi on Wednesday March 31, 2021 @10:30PM (#26655994)
Thanks for specifying this. There's a typo/arithmetic error in the original comment, which led me to assume CPM must mean 'per 100'.
Re:Inside a viral website by twox2 on Wednesday March 31, 2021 @10:31AM (#26647787)
It's tough as an individual that's just dipping their toes into the water, but if you have some experience, then you typically have an optimized setup with partners in place, etc.
Re:Inside a viral website by dillondoyle on Wednesday March 31, 2021 @12:43PM (#26649523)
Reddit gold seems to fit here. It makes no sense to me but it seems to be working. I find it funny the threads complaining about Reddit's recent horrible hiring an mod decisions all had TONS of gold lol
Re:Inside a viral website by T-hawk on Wednesday March 31, 2021 @05:13PM (#26653262)
Reddit gold makes tons of sense. People can pay money to amplify the opinions they want amplified. Reddit actually monetized internet arguing.
Re:Inside a viral website by retsibsi on Wednesday March 31, 2021 @10:34PM (#26656025)
Does gold affect the ranking of a comment (i.e. where it is displayed on the page)? I guess I never really thought about it, but I assumed not.

If it's all about the icon displayed next to the comment header, I suppose that's a kind of amplification -- but it seems like less of a zero-sum game, because it's not forcing another opinion out of view.

Re:Inside a viral website by T-hawk on Thursday April 01, 2021 @12:02AM (#26656565)
Yes, it does. I think most of the various silly awards they have nowadays don't do it, but at least the original Reddit Gold award before all that other stuff does elevate a post or comment.
Re:Inside a viral website by rchaud on Wednesday March 31, 2021 @05:27PM (#26653388)
> Reddit actually monetized internet arguing.

I never thought about it like this. I always just thought of Reddit Gold as just another weird Internet quirk I will never understand.

I kind of wonder if NFTs for artwork will become the same thing. Like amplifying comments, maybe high NFT prices will be a way to amplify one artist over another in what is a very crowded marketplace.

Re:Inside a viral website by dillondoyle on Thursday April 01, 2021 @02:24PM (#26664226)
Sorry I meant it makes no sense for redditers to buy gold for posts that they are specifically calling out Reddit for bad behavior
Re:Inside a viral website by T-hawk on Thursday April 01, 2021 @02:43PM (#26664469)
Sure it does. They want to amplify that opinion. They think that calling out Reddit is worth the negative of paying money to Reddit.
Re:Inside a viral website by TeMPOraL on Wednesday March 31, 2021 @10:11AM (#26647531)
I would, particularly if the blurb was very honest (or very creative). I have no trouble throwing someone even a one-time $5 if the website is funny enough.
Re:Inside a viral website by colpabar on Wednesday March 31, 2021 @10:19AM (#26647645)
Unfortunately you are in the extreme minority. I was watching a stream on youtube that has an optional patreon subscription and people were complaining that $0.99 per MONTH was too much because the stream was too quiet for a bit.

Paying directly for things you like on the internet doesn't seem like a big deal to us here on HN, but the overwhelming majority of people will never even consider it. Everything else is free, why should anyone have to pay for anything?

Re:Inside a viral website by rchaud on Wednesday March 31, 2021 @05:32PM (#26653433)
IMO the pricing itself signals that the product isn't worth paying for. $0.99 per month? For what I'm sure includes hours of streaming? It's close enough to $0 that I don't even think about whether an additional buck is going to make a difference.
Re:Inside a viral website by pjc50 on Wednesday March 31, 2021 @10:15AM (#26647591)
How often do you do this per month?

How many webpages do you read per month?

Now divide one by the other.

Re:Inside a viral website by rchaud on Wednesday March 31, 2021 @05:35PM (#26653454)
IMO this wouldn't be a bad thing. There would be a stronger market mechanism at play here. It could cut down on the amount of garbage internet we consume, while incentivizing producers to create higher-value content that people will pay for, and that won't be forgotten immediately like this Suez website.
Re:Inside a viral website by oefrha on Wednesday March 31, 2021 @10:04AM (#26647456)
If my developer tool with thousands of stars on GitHub generates $15/yr in donations, I would say 0.01% of visitors each donating $1 to a website they on average spend 1 minute or less on (seems a reasonable assumption?) is far too optimistic.
Re:Inside a viral website by TeMPOraL on Wednesday March 31, 2021 @10:08AM (#26647493)
Can you give any other metric for its popularity? Stars aren't a good one - Github stars are bookmarks, not a reflection of whether one actually uses a given repository. Personally, I have 301 starred repositories, of which I maybe use... 5?
Re:Inside a viral website by oefrha on Wednesday March 31, 2021 @10:13AM (#26647569)
I'd say a repo needs more than 150k views to get ~5k stars. I can confidently say the number of users who derive actual value from it is measured in the hundreds at least (compared to none on a viral meme site). If those views aren't generating 0.01% * $1, I can bet the house on viral meme site not generating that much, unless they happen to land very generous donors.

Edit: Just checked Homebrew analytics. >10k recorded installs in the past year (low single digit number of releases during that period, no major publicity event). I don't have readily available analytics for other installation channels on macOS, or analytics for Linux and Windows which are pretty fractured. Point is the user base is sizable.

Re:Inside a viral website by spijdar on Wednesday March 31, 2021 @10:15AM (#26647582)
I think regardless of how good a metric stars are, it's still more likely to receive donations than a meme site about a recent event.

I can't remember ever hearing someone talk about how successful their donation button was. I can remember plenty of people describing how few people ever click it, though...

Re:Inside a viral website by gravyboat on Wednesday March 31, 2021 @10:38PM (#26656045)
I'm one of the maintainers of Streamlink [1] which has members from around the world and we've been running various methods of donation since 2017 or so. In that time our Open Collective [2] has made about $1600 USD. We have 6k+ stars, and over 50,000 users across all platforms (based on download stats as we don't collect any metrics in our apps so it's potentially higher) yet the entire amount we've collected is thanks to less than 100 people. We note the Open Collective on every release as well, and have donation links in the documentation.

My own personal donation methods total $15 from one person in the past 5 years since we forked the project and started maintaining it. We have more users than many start ups do and I know that there are several companies using our software.

[1]: https://github.com/streamlink/streamlink [2]: https://opencollective.com/streamlink

Re:Inside a viral website by WJW on Wednesday March 31, 2021 @11:30AM (#26648540)
Stars are even worse than bookmarks, they're more like likes on social media. Costs nothing and worth nothing, literally imaginary internet validation points. "Oh this is a cool thing, I'll star it why not."
Re:Inside a viral website by Kalium on Wednesday March 31, 2021 @10:05AM (#26647461)
The conventional wisdom on the internet, often backed by common experience, is that significantly less than 0.01% of visitors leave a dollar. Internet donation plates are not known for producing consistent revenue.
Re:Inside a viral website by brentm on Wednesday March 31, 2021 @10:02AM (#26647414)
The best path probably would of been getting in touch with Flexport and getting them to sponsor it for a couple grand + hosting.
Re:Inside a viral website by danparsonson on Wednesday March 31, 2021 @10:03AM (#26647430)
I suspect 0.01% is highly optimistic, especially for a meme-related site that's essentially a drive-by laugh for most people.
Re:Inside a viral website by briefcomment on Wednesday March 31, 2021 @08:48PM (#26655366)
Remember that McDonalds ice cream machine status site[1]? The guy has a buy me a coffee link right up top. I think he gets a solid stream of donations. I remember dozens per day a couple months ago.

[1]https://mcbroken.com

Re:Inside a viral website by carabiner on Wednesday March 31, 2021 @02:10PM (#26650833)
> If 0.01% of these visitors left a dollar...

0.01% is a fantasy, massively high conversion rate, just so you know.

Re:Inside a viral website by codingdave on Wednesday March 31, 2021 @11:43AM (#26648691)
Reverse that - how many websites do you visit, and look for a way to give them a dollar?

It just isn't how web audiences operate. I'm not saying that it is a bad idea - paying for good content could solve many problems. It just isn't where we are today.

Re:Inside a viral website by davedx on Wednesday March 31, 2021 @10:32AM (#26647789)
> Couldn't they just [...]

:D

Re:Inside a viral website by TeMPOraL on Wednesday March 31, 2021 @10:49AM (#26648039)
Yes :). But otherwise, the question is serious.
Re:Inside a viral website by PedroBatista on Wednesday March 31, 2021 @02:21PM (#26650966)
> If 0.01% of these visitors left a dollar,

You're correct, but reality doesn't agree. It has been proven time and time again that 0.01% almost always DON'T leave a dollar for anything.

Re:Inside a viral website by jahewson on Wednesday March 31, 2021 @11:08AM (#26648271)
Hmm, if was a $10 donation they’d only need 0.001% of users and for $100 just 0.0001%. Boom!!

But yeah 1/1000 people are not going to randomly pay for something with a market price of $0.

Re:Inside a viral website by jefftk on Wednesday March 31, 2021 @04:52PM (#26653028)
For Bucket Brigade I ask for donations [1] which has covered about 50% of my costs so far [2]. I think how well this works depends a lot on how useful people find your site vs what your costs are?

[1] https://echo.jefftk.com/#About

[2] https://www.jefftk.com/bucket-brigade-payments

Re:Inside a viral website by nicbou on Thursday April 01, 2021 @01:57AM (#26657069)
I wouldn't say it works if it doesn't even support your running costs.

A website I live from generates about 50€ per month in donations.

Re:Inside a viral website by passivate on Wednesday March 31, 2021 @02:33PM (#26651135)
>Why try all these convoluted schemes, instead of giving a straightforward way for people to tip?

>They had 50 million views. If 0.01% of these visitors left a dollar, the author would've still come up way ahead over all the crazy schemes, even post-tax.

Currently ads are the easiest way to monetize a not-well-known web property in the short-term. Long-term you can build a brand/trust/community/etc and leverage that into patreon/donations.

Re:Inside a viral website by rchaud on Wednesday March 31, 2021 @04:57PM (#26653096)
> They had 50 million views. If 0.01% of these visitors left a dollar

If it wasn't a simple meme website to spend 5 seconds on and never visit again, it would not have gotten 50 million views. Trying to monetize that is like squeezing blood from a stone.

I imagine that's one reason why he's posting this from a Substack domain.

Re:Inside a viral website by markogresak on Friday April 02, 2021 @03:39PM (#26675175)
I’m genuinely interested in how one would pull $0.5MM in donations from a one-off meme site. Why would one donate to such a site?
Re:Inside a viral website by weird-eye-issue on Wednesday March 31, 2021 @06:58PM (#26654238)
This never works. People just don't donate. Only developers think donations are a viable form of monetization.
Re:Inside a viral website by jahewson on Wednesday March 31, 2021 @11:08AM (#26648264)
Hey, if it was a $10 donation they’d only need 0.001% of users and for $100 just 0.0001%.

/s

Re:Inside a viral website by dktalks on Wednesday March 31, 2021 @07:12PM (#26654397)
I had a popular website which had 20MM views per month but made most of my money through ad banners. I tried direct sell for banners, links etc but they never materialized because you could actually pay cents on the dollar to do that through a network.

Also, one thing I learned on the website was that having 20 million views on your website does not equate to a consistent amount of money because the ads don't pay the sam e in every country.

For example, I had some ads pay $20CPM and some that paid $0.00001 because they were fillers, so I had to tweak my low fillers by signing up with local country ad networks who could provide better CPMs.

In the end, it still did not evolve into a large shift and the average was still lower, good but not great.

I think that these days, running your own website is good, you might still get 50MM views but not much income because ads are still not going to give you the best returns which is why some or more websites are shifting to a paywall. For the most time, everyone was good with ads, because that was what worked. Now it's paywalls and it will trend that way because they get the most value and a consistent payment that way (not many cancel active subscriptions over a period of time). Ads will still play significant amount of money for direct sellers like Google, Facebook, Twitter & Amazon, but not for third party sites who will have to find different ways.

There is also the upgrades to search engines and facebook/twitter etc to now keep you on their own website for everything and corner a full $$ vs paying third party websites a cut, which is why we see snippets etc in search engines and then people engage there more and click on a higher paying ad to them.

Also, there is ad-blockers, which means you are not getting any impressions on some percentage of the visitors in the first place.