We'll see.
If it does kill, the looks won't be a problem, they'll be an asset - a more extreme version of the Prius.
But if it doesn't, a lot of people will blame the look.
The specs are a truck lover's dream. Most pickups are driving office dudes like me to our office jobs every day. We hate the gas mileage but we love the look and we want something powerful enough to tow the boat or ATV hauler on the weekends. This truck claims it can do that AND beat a Porsche off the traffic light AND never have to visit a fuel pump again.
This thing is Pontiac Aztec bad.
Is it just me, or DDG really shows an image of a turd when searching for "Pontiac Aztec"? :D
There are other electrified truck companies bringing up their models. Maybe even faster than Tesla can get this thing out. Ford is already testing their electrified F150's. Current owners will just buy their same brand when it becomes electrified.
Said it before and I stick with it: It's a race between tesla coming up with a sustainable and profitable way to mass produce EVs before money runs out and incumbents figuring out the design of EVs that can be mass-produced at existing facilities. tesla had a huge head-start, but incumbents are catching up and the window of opportunity for Tesla is closing but not closed yet.
and you can get this thing with 3 motors.
The Rivian has 4 motors by the way...
When I think of the people that like big trucks, I think of the people blocking super chargers or blowing black smoke out the back onto Teslas. People that hate EVs because of a tribal political affiliation. This is the group that cares about status and argues over Ford vs. Chevy.
Outside of those people are the ones just doing regular work and I think they just want a regular looking truck to put things in (not the market).
Honestly don’t know the market for this one. I love my model3, but I’m unsure of this.
I watched the stream. My impression was "someone made a truck, designed and marketed it based on my preferences when I was 19."
If they had done this in 1999, I totally would have bought it.
But then I wasn't the sort of guy who bought pick up trucks. I was the sort of guy who got beat up by the sort of guy who bought pick up trucks. (I mean, by 19 I had a real job in a much larger city and was away from all that, but... the memories were very fresh.)
But that's the thing, even if this is totally unappealing to the sort of people who currently buy pickup trucks... this is appealing to a completely different group of people who currently would not consider a pickup truck.
This might explain the bad goth 'neuromancer' cosplay. to get someone like 19 year old me to buy a pickup, you need to overcome the associations with pickup trucks. and... yeah, that's going to alienate the existing pickup truck drivers.
There are so many people who have desk jobs or jobs where they don't really need or only occasionally need a pickup, but they still drive one (at least where I grew up, in Northern California). Because of the Tesla truck's performance, and many other EV advantages, my guess is that this pickup truck will indeed appeal to a large number of pickup owners, including showboaters, occasional towers, occasional use daily drivers, as professional/hardcore customers.
How do you fit clothes in an egg box?
You can get them from supermarkets. And they're thick cardboard. Great for moving books.
https://www.amazon.com/Cartons-Flattop-Carton-12-Egg-Recycla...
egg box / case : http://www.eggboxes.com/media/ecom/prodlg/30doz.jpg
egg flat : http://www.eggboxes.com/media/ecom/prodsm/5x6superflat.jpg
egg carton / box : http://www.eggboxes.com/media/ecom/prodsm/005.JPG
I have wanted a truck for a while since I like the look/'pretend' utility (but don't like the tribal-association of trucks). This is so ugly its a statement item, but its a Tesla so its still a status symbol. Its fast (so I don't have to compromise on that bmw/audi) and it can haul shit if I ever need that.
In addition to woodworking and desiring a truck bed for that, we tow a camper with which we can boondock (dry/off-grid camp) via solar power. I purchase carbon offset credits for our trips. Not ideal, but better than nothing. I have not modified my truck in any way, especially not to "roll coal", and I report others that I see doing that. I take pride in my truck passing emissions tests and would never attempt to defeat ("delete") those controls. I would never consider blocking a charging station, and in fact we almost bought the Prius Prime plug-in hybrid when it was first released but it wasn't available in our area yet at the time. Otherwise my other car would need those chargers. We also take the Prius as much as possible, and only use the truck when necessary. I enjoy hypermiling in the Prius, too. I hate that diesel trucks like mine create other non-carbon pollution like NOx so I try to only drive it when needed, and would gladly adopt new hardware to reduce those emissions further if it didn't hurt overall efficiency. I also would love for carbon-neutral (or at least carbon-reduced) biodiesel that doesn't come from destroying palm tree forests to be an option until EV trucks are more available. I have other truck-owning friends that are also not obnoxious intentional polluters that hate EVs. Anecdotally at least, my friends and I are the exact market for the Tesla Cybertruck. My gut feeling is that there are more truck owners that think Teslas are cool and want one than those that block charging stations.
I guess my point is, next time you pull up behind a heavy-duty truck, it could be me, a vegetarian EV/hybrid lover driving a carbon-offset, emissions-compliant truck on their way to go off-grid camp via solar power, waiting for the Cybertruck to launch.
For rural/agricultural uses... EV doesn't make sense until range is fixed. 500 miles is certainly good enough for most applications, though, so maybe my thinking is out of date.
For urban contractors/builders etc., an EV truck does make sense; they're not typically going to drive more than 50-100 miles in a day. Then it comes down to cost, though; your average plumber or electrician isn't going to plop down $70K for the 3-motor AWD 500 mile range model.
For general rough-and-ready pickup drivers, the Tesla comes across as too exotic and weird looking. Those guys (and I think it's almost all guys) are going to wait until their F-150 or RAM wears out, then buy another one used. Or they're going to wait for a more "normal" looking EV truck that has decent range and off-road capability.
That's a surprisingly narrow minded world view. Are there walking stereotypes of comically evil rednecks who blow black smoke and hate on gays 10 times a day while being racist? I've met some, very few in fact and I live in a place where I go to see rodeo 3 times a year. Is that majority of truck owners? Not even close.
Where I live trucks are a sort of "I make good money I can afford one" vehicles. All young men want to have one! Tesla's truck fits the bill so well with young city dwelling men who grew up on 80's sci-fi, who love new tech and toys, and who want to proclaim "I am successful! I can afford this ridiculous over the top TRUCK"
That said, there's a reason all the truck ads have deep voices and talk about being 'tough' etc. Ford and Chevy sell a lot of trucks so presumably there's something about the market that pushes them to this sort of advertising.
I suspect the overlap of the people positively influenced by those ads and the people that like EVs is small and of those the people that would like this design is even smaller.
Maybe there's a new market that will want this, but I'd argue it isn't most of the existing truck market.
https://www.cars.com/articles/the-week-in-tesla-news-tesla-p...
This truck design is too far out for most people. I suspect tomorrow morning Detroit will have a good laugh at Tesla's expense. Will this prove to be Tesla's Edsel?
Given the price of that thing, you should just buy a second, smaller electric car (maybe even a Twizy). If you care about your CO2 emissions, it's better to give up looking manly and driving like a madman at traffic lights.
Not trying to rain on your parade or anything. But be real. The $49k model S never materialized. The $35k Model E never materialized. This thing won't either. Unless you got the $$ to blow on a top-end model, don't expect much.
Can't really see anyone who relies on their truck for actual work wanting something like this and the product page is clearly geared towards more outdoor recreational types (Eg. Pics of the camping top extension and towing a weird looking camper or futuristic dirt bike). Compare to Ford and Chevy marketing.
In the near term Bollinger Motors[1] has electric pickup and SUV models that look a lot more like rugged high end trucks. Granted they cost nearly twice as much, but these are all luxury vehicles and people already spend 100k on a Ford Raptor.
You must hang out with some very atypical truck guys. Most would not be caught dead in an electric vehicle, and certainly not in something that looks like this.
They can market it based on what their life could be like if they brought the car. Perhaps in vague, emotional terms.
You too could be kayaking/mountain biking/skiing through picturesque countryside with your pretty, athletic friends... if you buy a Brand X SUV. Be confident in any situation. Whatever, wherever, whenever. Adventure starts here. Built tough. Driven by dreams. Past the pavement. Built for city roads and no roads.
That is, assuming the other values (economy, comfort, handling, ...) are better in cars than in trucks. I’m starting to suspect that either cars+trailers are seen as unattractive (like station wagons) or that those other values aren’t as highly valued as they are outside the US. One big difference I can point to is the size of parking spaces...
Just look at the success of the G-Wagon among white LA uurbanite-types. No one cares about the utility. It just looks weird and gives off this vibe of "I work! Trust me! Look at my utilitarian car!" That's who this will sell to, and it will sell well.
The Cybertruck isn't about profit. It's about making Tesla's name synonymous with shock and awe.
I also consider myself a "truck guy". In my entire life, I've owned a single car. I had it for about a year when I got up one morning, drove to the dealership, bought a new Dodge (basically the same as yours, except 1500), and told the girlfriend she could have the car (hers had seen better days).
I would not be caught dead in one of these.
(Disclaimer: I'm a Harley riding country boy from the midwest, probably not Tesla's major demographic anyways!)
In other words you overbought and don't use the diesel or the 3/4 ton frame? Because this is definitely NOT a replacement for that.
The people who actual use these class of vehicles for real have mud splashed over the vehicle and extra cans of petrol. They aren’t going to buy an unproven vehicle that you can’t refuel.
They’ll probably make a killing with the Cybertruck.
I think you just described 80% of truck owners.
Cybertruck: Not Your Urban Cowboy’s Truck
This truck is no Dodge Dakota. This sits between a half-ton and 3/4-ton truck.
and they will get the energy back going downhill.
Many (most?) trains dump excess charge into the grid, meaning that it has no limitations on brake power nor capacity.
Battery-powered vehicles have to protect their battery, limiting brake power to keep the battery cool, and brake duration as it cannot overcharge the battery.
To compete with a train, a battery powered vehicle would need to implement rheostatic braking (i.e. brake resistors).
Of course, conventional engine braking is not worth comparing to any of this, but I thought it was important to emphasize that trains ≠ cars.
But the technology is exactly the same: apply an electrical load to a motor/generator and it will generate a braking force. The source of the load doesn’t really make a difference as long as it meets implementation requirements.
(Perhaps maybe the most ironic way they could dump excess electricity could be by running the onboard air compressor — literally the same thing an ICE vehicle does to dump energy when engine braking: compressing air.)
My point is that the technology is definitely a good fit for braking large loads.
A resonable auxillary air compressor won't make a difference. With a heavy trailer going down hill, you'd need to at least dissipate tens of kilowatts, maybe even touching triple digits if you also need to slow down.
Nowhere to dissipate the power → no regenerative braking.
The air compressor comment was an illustrative tougue-in-cheek comparison, not a serious suggestion.
Imagine the amount of power needed to run an air compressor with a displacement in the 5-6 liter range. That’s exactly the amount of power we’re talking about. Because that’s literally what an engine-braking truck is doing, it’s driving its engine as an air compressor.
Your “tens of thousands of watts” estimate is probably just about right. And that’s not anywhere outside the realm of doable. That’s probably well within the abilities of regenerative system in the drivetrain this vehicle will have, but even if we assume it isn’t, a 10kw resistive load is a $100-$200 part, off the shelf.
Sports cars dissipate several hundred kilowatts in their friction brakes (for reference, the Porsche Taycan which can almost do with only regen braking can regen ~270kW). A hard-braking truck will exceed this significantly, but of course distributed over many more brake discs.
However, for the trailer scenario, I assume that if you go up a certain slope using N kilowatt of propulsion to maintain a stable speed, you'd need somewhere in the ballpack of N/2 killowatt of braking power when going down during the full duration (unlike hard braking, which is only for a few seconds).
Also, peak braking performance is much different than effective regen potential, since you shouldn't need to do hard braking very often.
There are 3 things that limit regenerative braking in its braking capacity at normal speeds:
1. Battery capacity, as you mention. Mostly a concern if you started high, as you mention.
2. Battery charge rate (thermal and lifetime concerns), as you're within or exceeding fast-charge charging rates. Especially important as the battery is likely already operating hot from pulling the load uphill. To give an idea of battery wear, note that a Tesla Model S only allows you to fast-charge a fixed amount on a given battery before you are permanently locked out to not further deteriorate the battery.
3. Charge capacity from the motor controller, which limits total regenerative braking capacity.
The first two are unique to batteries, and become an issue with continuous regenerative braking (such as a long downhill slope with a heavy trailer). Number 2 is likely to be the biggest issue.
Optimal regenerative braking sinks take whatever you throw at them: Either a brake resistor for rheostatic braking, or a connection to the grid which from the perspective of the vehicle is an approximated load of infinite size. Rheostatic braking is only limited by cooling of the brake resistor, which can both operate much hotter than a battery and is much easier to cool.
So why do cars not have brake resistors? Because normal vehicles do not have problems with excessive regenerative braking. Even going downhill, their weight is unlikely to cause severe battery load (although it may fully charge). However, gravity is a bitch when your total weight exceeds 10 tons.
> Also, peak braking performance is much different than effective regen potential, since you shouldn't need to do hard braking very often.
Exactly. The reason I mentioned this is that you noted peak brake numbers, which have no meaning in relation to continuous load capacity, which is much, much lower.
Not only does regenerative braking recharge the battery, it is possible to apply entirely arbitrary reverse torque should need be, where an ICE has a pretty fixed resistance.
That's what the gearbox is for
Nobody is realistically thinking this truck can pull more than ~15-20k (and even then it would be a short distance and no hills type of trip because of cooling limitations) with the acceleration/braking distance/handling we expect in this day and age for vehicles towing things on public roads.
The Tri-motor is 14k lbs, a 2019 F150 is 13,200 lbs. https://www.ford.com/trucks/f150/2019/features/capability/f1...
I stand by my comment, this thing falls between a dodge dakota and a ram 1500.
There is exactly one model of F150 that can tow 13,200. The other 47 models [1] mostly tow between 8-10,000 pounds.
I haven’t done enough research on F-150 but I would guess it outperforms a more expensive F-150 at each of the 3 price points offered.
And that’s before accounting for maintenance and fuel savings.
I know three people who own a pickup (one in commercial construction, one who is a big animal vet, and one who has a horse farm). This does not appear to be designed for those people at all.
However, I think it could appeal to the same people who wanted a hummer. Driving it is just overtly confrontational. It will be fascinating to see whether there is a market for exactly this though, because Tesla is supposed to be environmentally friendly, and the people who bought hummers clearly didn't care about that (at the time, at least).
BMW 3 series: 20 inches Subaru BRZ: 18.1 inches Porsche 911 GT3: 17.9 inches
The triple motor also has a double stacked battery, so the center of mass is not going to be much further up than the battery is.
Also.. tracks have turns. Low center of gravity helps, but this thing will probably weigh 3-4x as much as a sporty car. Even the Model S has weight comparable to a minivan. My guess is a Subaru BRZ could beat this around many tracks.
This is a cool truck and all, and I hope Tesla makes more exciting designs like this, but I'm tired of people thinking that Teslas are performance cars just because they have torque. Tesla has yet to make anything that interests me at the prices they charge.
How is that surprising? Unless you go for the really expensive ones with top-spec engines, you're normally looking at 7-8s to 60mph. As an example, the Q3 can be had with 6 different engines, and only the range-topping 45 TFSI breaks the 6.5s barrier at 6.3s to 60mph. All other engines are slower.
A1 can be had with 3 different engines, and the fastest one does 0-60 in 7.7s.
Really, the only Audi where <6.5s to 60mph is "standard" is the A8, with the slowest engine being the 50 TDI that does 0-60 in 5.9s. The second model in line, the A7, starts with a 40TDI that does 0-60 in 8.3 seconds.
It's pretty surprising because the comment seemed to imply that the same Audi might also end up on a track.
Not too surprising. According to [1], the A3 and A4 mostly have 0-60 times worse than 6.5s. You've got to get up to the recent A6's to beat that.
[1]: https://www.zeroto60times.com/vehicle-make/audi-0-60-mph-tim...
Also it’s a bit weird to compare super entry level 1l audis to this. They’re in a weird segment with lots of compromises.
Again, there are fast A3s but the vast majority sold aren't that quick.
It's also going to have truly awful front and rear visibility. Long windshields are invariably difficult to live with, creating a hothouse interior on any day without clouds. Once you add appendages to make this legal (side mirrors, rear center brake and tail lights, headlights and turn signals) much of the bold charm of the original concept truck (which is all this is) will be lost.
I agree the design is refreshingly bold. But lots of concept cars in the past initially took fans by storm only to fade into the mainstream by the time they shipped. I'll be very impressed if a design this striking can maintain its visual impact all the way through production.
(also, honestly this design is a fugly tin can. Elon musk is generally going through a tin can phase (starship etc)). I wouldn't bet on many sales for this, but it's still interesting to see something so different
That said, it is a truck, and maybe someone (perhaps even Tesla) will develop a modular LNG/propane/diesel generator unit you can put into the back of the truck for purposes of range extension. I realize this is inefficient, not environmentally friendly, and going in the opposite direction of what the electric car is supposed to do, but its also only applicable in those extreme edge cases where you need to be away from the grid for days or weeks.
However, 99 % of drivers of a "truck" like this will be commuting between a suburban home and an office.
Yeah I don’t think so. Trucks are not suburban status items. This is more like the El Camino of 2022.
Have you ever been to Texas?
I have found the single stupidest thing in this thread.
I want to buy this right now. This has nearly the towing capacity of my Ram and will smoke my wife's Audi on the track.