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Re:Facebook’s New Message to WhatsApp: Make Money by russellbeattie on Wednesday August 01, 2018 @03:54PM (#17666337)
Whatsapp had a great business model: $1 a year. With their current 1.5 billion users, that's nothing to sneeze at. It doesn't cost them $100M a month to provide the service.

I wish more companies were like Craigslist - happy to make an great profit and a lasting business by providing basic information services for a reasonable price. Instead, a bunch of MBAs want to rule the world by focusing on growth at all costs, so they can then turn around and squeeze their locked in users for every dime possible.

Re:Facebook’s New Message to WhatsApp: Make Money by storgendibal on Wednesday August 01, 2018 @07:26PM (#17667986)
Engineer with an MBA here. My two cents: Back when I was writing code, my worldview was that if engineers ran every company, then the world would simply be a better, more rational place. Because engineering is hard and everything else is easy/squishy/learnable.

During my b-school classes, it dawned on me that things are much more complicated than I had thought. Marketing and sales are very hard, very quantitative, and can make or break a company. Corporate planning from a cost / revenue perspective is super critical. Steering a large organization and navigating personalities and power structures in such a company is difficult and squishy.

Certainly, some MBAs are full of sh but I've also run into plenty of engineers who are full of sh. I think it's hard to stereotype. When I first started business school I thought everyone would be the stereotypical investment banking jerk. Instead, I was pleasantly surprised that most people were fun, very sharp, pleasant, intellectually curious, and they really respected folks with a technical background. Exposure to them broadened my own worldview in a number of different ways. Sure, you don't need an MBA to run a company. But you also don't need a CS degree from MIT to be an awesome engineer.

Re:Facebook’s New Message to WhatsApp: Make Money by volgo on Thursday August 02, 2018 @02:25AM (#17669593)
Just because it's hard, and the people running them are sharp and smart, doesn't make it any more righteous or normal.

Back in the Colonial times, sharp smart lads went to prestigious military schools and learned the complexities of how to subjugate conquered people. How to efficiently run a slave camp. How to squeeze every unit of labor off the peasants, etc. People went to these schools were probably very cultured, polite, and were funny and pleasant at social events. But history will judge them harshly

Would not be surprised if the same thing happened to MBAs when the tide of history turns in a few centuries. Maybe squeezing profit off of people will no longer be ethical or acceptable, even if your model is complex and intellectual

Re:Facebook’s New Message to WhatsApp: Make Money by jf- on Thursday August 02, 2018 @04:47AM (#17670089)
I believe the parent’s point was that running a business that is self-sustaining is actually a difficult endeavour, and doing what looks like ‘squeezing customers’ from the outside is actually what the business needs to do to survive. I think this is a reasonable point, considering that no matter what price point many services are offered at, customers will still complain that it’s too high.

Leading me to my question: is your post satire, or do you really consider charging money for a service to be morally equivalent to murdering natives?

Re:Facebook’s New Message to WhatsApp: Make Money by xg15 on Thursday August 02, 2018 @05:01AM (#17670143)
But this implies that "squeezing the customer" tactics - where you first focus on growth at all costs, then later find how far you can degrade the service before a critical number of customers quit - is the only way for a company to survive.

I don't see any evidence for that - and in fact, GP proposed/reminded of an alternative business model for WhatsApp.

Re:Facebook’s New Message to WhatsApp: Make Money by jf- on Thursday August 02, 2018 @05:23AM (#17670219)
Actually what I was getting at was pricing - customers who are used to getting something for free will always think that any charge is outrageous. In non-tech examples people think that what are reasonable prices are gouging etc. Not that gouging doesn’t happen, but the public is bad at judging what a reasonable price looks like.

In the specific case of whatsapp, it would be interesting to see what would happen if the service did offer a $1 a year subscription. I’d pay, assuming that data wouldn’t also be used or sold for advertising. But I have a gut feeling that most wouldn’t, they’d rather switch to something that cost nothing, even over something that was very cheap.

Psychologically the gap between free and any cost is large. Which means that for a business, people are either willing to jump that gap or not. The price itself isn’t really a huge factor, it’s free vs not free, so the price may as well be higher than $1, or whatever the minimum viable amount is.

Also the post above was making some wild comparisons that I wanted to point out are silly.

Re:Facebook’s New Message to WhatsApp: Make Money by krageon on Friday August 03, 2018 @08:33AM (#17679291)
The person you are responding to is talking about the bigger picture, whereas you are focusing on a local detail. While you make a really good point if you consider that you honestly thought you were talking about the same thing, instead you were not. Now it looks like you've subtly moved the goalposts, so that the person you are responding to has an argument that sounds ridiculous. Even though you've not responded to it at all.
Re:Facebook’s New Message to WhatsApp: Make Money by jf- on Friday August 03, 2018 @09:42AM (#17679736)
Really? Is there a way of equating people with MBAs to conquering invaders that doesn’t sound ridiculous?
Re:Facebook’s New Message to WhatsApp: Make Money by eska on Monday August 13, 2018 @03:06AM (#17748486)
I'm not under the impression that you moved the goalpost. Instead I think that storgendibal softened russelbeattie's post a bit by saying that not all business tactics are morally wrong, just like it would be wrong to say engineering is evil because one can build nukes. It's not really a secret that a lot of engineers (programmers) don't like business as a subject of study so this website will be very biased against MBAs, but I am quite confident that those engineers also don't run businesses. The engineers that do run businesses show more respect for the kind of businessman that understands and respects the product and its development process as well as the engineers involved.
Re:Facebook’s New Message to WhatsApp: Make Money by sa46 on Thursday August 02, 2018 @04:41AM (#17670071)
> Back in the Colonial times, sharp smart lads went to prestigious military schools and learned the complexities of how to subjugate conquered people. How to efficiently run a slave camp.

Source? My understanding was military academies focus on tactical leadership, military conduct and often an engineering background.

It also depends on what you mean by colonial times, military academies didn't show up in the U.S. until the 1800s.

> Maybe squeezing profit off of people

I think the parent's point was significantly more nuanced than this characterization.

Re:Facebook’s New Message to WhatsApp: Make Money by xg15 on Thursday August 02, 2018 @05:03AM (#17670150)
And yet colonialism, organized slavery, etc happened and very likely needed substantial expertise in logistics and management to be pulled off.

That expertise had to come from somewhere.

Re:Facebook’s New Message to WhatsApp: Make Money by baud147258 on Thursday August 02, 2018 @07:55AM (#17670766)
Well, the prestigious school also taugh all the persons who then led the colonized people to independence, there's that too.
Re:Facebook’s New Message to WhatsApp: Make Money by wadkar on Thursday August 02, 2018 @09:59AM (#17671402)
Nope, the oppressors destroyed the native culture, robbed them off their wealth, social structures, and (however) evolved systems of institutions while leaving no venue for the colonized people to prosper. Few who managed to survive and climb through the inevitable mixing of peoples learnt some of the tricks from their oppressors and fought back for independence.

I am afraid your comment sounds like it is trying to find some silver linings in the oppressors malevolence but please try to sympathize (if you cannot empathize) with those colonized.

Re:Facebook’s New Message to WhatsApp: Make Money by baud147258 on Thursday August 02, 2018 @10:26AM (#17671607)
Well, in some case it was a culture of slavery and piracy, so in those case it was an improvment. Infrastructure, education and sanitation were improved in some cases too.

> I am afraid your comment sounds like it is trying to find some silver linings in the oppressors malevolence but please try to sympathize (if you cannot empathize) with those colonized.

No, I was pointing that the schools decried by the parent were also where the persons who led some of the conflicts for independence were taught in the same school; I was defending those schools.

Re:Facebook’s New Message to WhatsApp: Make Money by wadkar on Thursday August 02, 2018 @10:42AM (#17671780)
> Infrastructure, education and sanitation were improved in some cases too.

And I would like to point out that they would’ve improved otherwise had the natives weren’t oppressed. In other words, the oppressors destroyed the ability of the natives to improve. The so called improvements happened despite being oppressed.

As for defending the schools, the same point applies - the oppressors destroyed the systems of education. Had they not invaded the natives and kept there greed to their homelands their wouldn’t be any need for defending these schools.

Edit: a word and newlines.

Re:Facebook’s New Message to WhatsApp: Make Money by baud147258 on Thursday August 02, 2018 @11:12AM (#17672052)
I'd agree that some of the colonies would have improved had the colonisation not happened, but not everywhere: in some case it happened because the colonised powers did it. And most of them didn't have systems of education before the colonisation.
Re:Facebook’s New Message to WhatsApp: Make Money by wadkar on Thursday August 02, 2018 @11:41AM (#17672285)
> but not everywhere: in some case it happened because the colonised powers did it.

Could you please describe me such a scenario/situation where it would’ve or has had happened? The point of my argument hinges on the natives unability to improve due to the oppressors malevolence.

> And most of them didn't have systems of education before the colonisation.

Sure, most if not all of them didn’t have a Europian styled system of education. I don’t suppose you’re saying that the natives didn’t have any concept of educating their children? And yes, it would’ve improved too had they not been not destroyed …

Finally, I think we’ve digressed too far off the main thread of discussion. I feel like I am in the middle of https://www.xkcd.com/386/

Re:Facebook’s New Message to WhatsApp: Make Money by sievebrain on Friday August 03, 2018 @07:27AM (#17678921)
I think you should read a book on the history of the British empire. The point you're responding to is basically correct. The idea of the "noble savage" as it was once called is a fantasy. The countries invaded and conquered by the British were typically brutal empires with medieval or lower levels of development, and had been that way for thousands of years with apparently little or no cultural development. The British were encountering local rulers with spears and they had Gatling guns. These societies had no technology, no science, no education or healthcare, primitive to non existent infrastructure of state and oh, they were mostly slave-oriented societies.

Yes the empire was a dictatorship that conquered them and in the early era, bought slaves from the local rulers. In the late eras the empire built infrastructure, education systems, brought modern medicine, tried to teach civilised values like not beheading your political opponents and having votes instead, and in some cases as the empire faded, left the countries in a vastly better state than they were found.

Colonialism is easily one of the most complex and ethically grey areas I've found when studying history. There is no evidence or reason to believe those societies would have ever advanced were they not conquered.

Re:Facebook’s New Message to WhatsApp: Make Money by baud147258 on Thursday August 02, 2018 @01:45PM (#17673610)
>Finally, I think we’ve digressed too far off the main thread of discussion.

We can still go a long way!

Re:Facebook’s New Message to WhatsApp: Make Money by secfirstmd on Wednesday August 01, 2018 @10:34PM (#17668875)
Personally I just wish less of our world class minds were working at huge, de facto advertising companies thinking about how to monetise/track the flow of information, sneak an microsecond advantage on the stock market etc and more were solving more important stuff like climate change, disease and democracy/human rights being under retreat.

Lets be honest here, Whatsapp gathered hundreds of millions of users with a tiny team. Signal and Signal protocol made Whatsapp secure with less than 10 people on the team full time. So less than a hundred staff, 1.5 billion per year is more than enough resources to add get most of the benefits of Whatsapp to humanity. Leaving plenty of engineers, MBAs and who ever is left to go do more useful stuff.

Re:Facebook’s New Message to WhatsApp: Make Money by storgendibal on Monday August 06, 2018 @01:10AM (#17695210)
I don't disagree. I think a lot of the debate on this thread comes down to free market economics and whether you believe it leads to a global maxima or not.

I think that starts to approach a religious belief, so I don't think I want to get into that debate, but I have yet to see a system that works better than the free-market (plus a reasonable safety net )

Re:Facebook’s New Message to WhatsApp: Make Money by ratacat on Thursday August 02, 2018 @03:40AM (#17669830)
Here's my favorite group of smart people working on solving climate change.

Http://regen.network

Re:Facebook’s New Message to WhatsApp: Make Money by nogbit on Wednesday August 01, 2018 @10:27PM (#17668849)
Those things are hard, especially when 90% of everything is crap you need good skills to convince people or companies that what you are selling is something they must have.
Re:Facebook’s New Message to WhatsApp: Make Money by Synroc on Wednesday August 01, 2018 @09:41PM (#17668651)
I’m curious in your path. What made you decide to get an MBA being an engineer, and what are you doing now with that degree?
Re:Facebook’s New Message to WhatsApp: Make Money by kumarvvr on Wednesday August 01, 2018 @10:02PM (#17668727)
This is a very common path taken in India.

Engineer > 1 - 4 years experience in IT/Engineering etc > 2 Year MBA from a reputed college > Management role in related or a completely different field.

There is a general consensus in India that engineers can be groomed to be good managers. No idea why.

One more aspect to consider is that qualifying exams for top-tier MBA colleges in India (IIM's, etc) are somehow cracked more easily by engineers. Of course there are students from commerce / arts / etc that also crack and top these exams, but the trend till date is it's mostly engineers.

Also most of the top Indian guys in Silicon Valley (Sundar Pichai, Satya Nadella, etc) have are engineers from some of the top engineering colleges in India.

Re:Facebook’s New Message to WhatsApp: Make Money by storgendibal on Thursday August 02, 2018 @08:22AM (#17670887)
I grew up programming and always assumed I'd be a software engineer, without really considering other career paths. After six years of of software engineering (mainly operating systems and cloud infra), I thought it might be valuable to do a breadth-first search for a short period of time, and an MBA seemed a decent route to do that search. In retrospect, I use some of what I learned in bschool in my current job, but largely, the mind expansion was worth it. There are many perspectives and b-school exposed me to a lot more points of view than I had before.
Re:Facebook’s New Message to WhatsApp: Make Money by lx3459683 on Thursday August 02, 2018 @12:52AM (#17669299)
It's the path people take when they're not very good at engineering but want the medium bucks.
Re:Facebook’s New Message to WhatsApp: Make Money by edanm on Thursday August 02, 2018 @07:59AM (#17670776)
This is both ungenerous to parent, and ungenerous to anyone who does an MBA.

Just because you don't see the value in something, doesn't mean it doesn't have value.

Re:Facebook’s New Message to WhatsApp: Make Money by ramsr on Thursday August 02, 2018 @03:37AM (#17669817)
Sweeping generalization.
Re:Facebook’s New Message to WhatsApp: Make Money by lx3459683 on Thursday August 02, 2018 @03:41AM (#17669836)
Our ability to generalize is one of the key traits that makes us the dominant species on this planet. Describing that particular commenter's path is not nearly as informationally useful as describing the most common path.

MBA is the business equivalent of "<technology name> Specialist Certification" in engineering. It's for the second-rate.

Re:Facebook’s New Message to WhatsApp: Make Money by ramsr on Thursday August 02, 2018 @06:53AM (#17670524)
Can you please point me to your research/rationale on why you think it's for the second rate?
Re:Facebook’s New Message to WhatsApp: Make Money by lx3459683 on Thursday August 02, 2018 @08:15AM (#17670842)
I hold an MBA from one of the top schools in my country. It was a waste of time.

MBA is highly dogmatic and highly prescriptive. It does not delve into the why. I can't draw a better analogy than the worthless certification courses that you'll find on the CVs of second-rate engineers.

If you want someone who is leading their field in some technology, you look for researchers, people with significant on the ground experience, people who understand the first principles, limitations, and capabilities of that technology. If you just want to fill the job slot with some rando, you'll settle for someone who has some stupid certification in said technology and thinks there's only one right way to use it because that's all they've been taught. MBA is the same thing but with a lot more self-congratulatory jerkoff. If you're in the right industry, it becomes easy to spot recent MBA grads. The way they talk to their subordinates, the way they talk to their superiors, even the way they act during downtime around coworkers - it's all part of the cookie cutter recipe they were fed and blindly follow. It's nauseating.

Re:Facebook’s New Message to WhatsApp: Make Money by ramsr on Thursday August 02, 2018 @01:20PM (#17673368)
so by your argument, you consider yourself a 2nd rate engineer and moved to make "medium bucks"?
Re:Facebook’s New Message to WhatsApp: Make Money by lordgrenville on Thursday August 02, 2018 @05:30AM (#17670243)
A lot of the debate in this thread is conflating two questions: are engineers more capable than MBAs? (Answer: of course not, in the sense that MBAs can do things that engineers can't, and are often very smart and technical people). Secondly, are MBAs less ethical than MBA, or do they make the decisions they do because they are exposed to market realities that engineers aren't? This is a tough and abstract question, and I think the answer depends largely on your feelings about capitalism and economics in general.
Re:Facebook’s New Message to WhatsApp: Make Money by Smirnoff on Wednesday August 01, 2018 @04:39PM (#17666781)
Ok, I agree that some MBAs can be full of it but can we already stop this MBA hate on HN? I feel like lots of people here think that if you build something then customers will surely come. I've got a huge surprise for you. You will have to sell your product and some of the MBA's are really great at that. In B2B a single sale can make or break your company when you're low on cash.

You do your job and let them do theirs. You code, talk to users, ship, and iterate. They handle sales, operations, marketing, and maybe fundraising. These other things can be done by a technical founder but they are not fun. There is a reason why some companies hire COOs so that CEOs can focus on their job.

Finally, it's not MBAs who decided to focus on growth at all costs. It's the nature of the game. Either you get to the top or your competitors will do that. So don't hate the player, hate the game.

Re:Facebook’s New Message to WhatsApp: Make Money by beefield on Thursday August 02, 2018 @01:28AM (#17669396)
> Finally, it's not MBAs who decided to focus on growth at all costs. It's the nature of the game. Either you get to the top or your competitors will do that. So don't hate the player, hate the game.

Well, I do think it is fair to make a strong connection between the whole concept of maximizing shareholder value being the ultimate corporate goal and MBAs and their education. If the ultimate corporate goal would be maximizing customer value instead, the whole social media landscape would look very different.

And the funniest thing is that nobody has ever been able to explain me why maximizing long term shareholder value would be a better goal than e.g. maximizing long term customer value. I mean, in order to maximize long term shareholder value, you need to pay your taxes and competitive prices to other factors of production like labour and debt holders and your supply chain. There is no rocket science there. And if your goal was to maximize customer value instead, of course you would need to pay competitive rates to equity holders, otherwise you could not run the company and maximize the customer value.

The corporation is an independent legal entity. The whole idea that the stakeholders who get their moneys last in case of bankruptcy and risk only the money they have invested (others are risking their careers, homes, businesses etc) are designated as "owners" of this entity is really weird once you start thinking about it.

Re:Facebook’s New Message to WhatsApp: Make Money by FabHK on Thursday August 02, 2018 @02:15AM (#17669557)
Very good observations. And indeed, the whole notion that maximising shareholder value is the goal to pursue stems, I think, from a naive "economism", as James Kwak called it in his excellent book Economism: Bad Economics and the Rise of Inequality [1], namely the following train of thought:

The whole point of society is to maximise utility. We can't do interpersonal utility comparison, so we're satisfied with a Pareto optimum (where you can't improve anyone's situation without making someone else worse off). By the two main theorems of welfare economics, Pareto optima are basically equivalent (under the "usual" assumptions) to market equilibria. Thus, free market.

Next, there's the agent/principal problem: the principals (owners=shareholders) of a company delegate the actual running of it to agents (managers), and now the problem of value alignment arises - the managers could be tempted to maximise their own utility (empire building etc., or even beneficial things such as employee health insurance) instead of that of the owners. And the theory suggests that the solution is maximising shareholder value, because then the owners can themselves decide how to allocate the proceeds (eg into voluntarily providing employee health insurance) as to maximise utility.

[As an aside, btw, the theoretical case for free trade rests on an Economics 101 argument (comparative advantage), but is predicated on redistribution (free trade creates efficiency gains such that even after compensating losers you still retain a surplus, therefore it's better). However, the funny thing is that the (eg libertarian) figures promoting free trade frequently conveniently forget about that part of the argument.]

And of course the whole pareto optimum/market equilibrium/maximising shareholder value argument is based on assumptions that just don't hold; the world is more complicated than Econ 101, and very often more careful empirical examinations of the evidence support much more progressive/liberal policies than Economism suggests. (That's also the gist of Kwak's book, IIRC.)

TLDR: Growth at all costs is not necessarily the nature of the game, it's contingently so because of flawed policies and flawed economics: the oh-so-rational, yet so limited Econ 101 view that MBA students are typically subjected to.

[1] https://economism.net/

Re:Facebook’s New Message to WhatsApp: Make Money by s73v3r_ on Wednesday August 01, 2018 @07:47PM (#17668103)
You're completely ignoring that them doing their job often means promising features that do not exist on a timetable that is nowhere near reasonable, thus forcing me to bail their ass out by working ungodly amounts of overtime, punishing me for no good reason.

"Finally, it's not MBAs who decided to focus on growth at all costs. It's the nature of the game."

It became the "nature of the game" because of them in the first place.

"Either you get to the top or your competitors will do that."

So what? In just about every field out there, there is room for more than one entrant.

Re:Facebook’s New Message to WhatsApp: Make Money by nickthemagicman on Wednesday August 01, 2018 @05:34PM (#17667212)
Craigslist isn't playing the game and doing fine. The game is all in your head. Feels like even the IDEA that there's a game is MBA hogwash they're trying to sell you.
Re:Facebook’s New Message to WhatsApp: Make Money by point78 on Wednesday August 01, 2018 @07:25PM (#17667978)
Craigslist is doing amazing, but they are definitely an outlier
Re:Facebook’s New Message to WhatsApp: Make Money by nickthemagicman on Wednesday August 01, 2018 @08:26PM (#17668301)
They're an outlier by not being greedy.
Re:Facebook’s New Message to WhatsApp: Make Money by bredren on Wednesday August 01, 2018 @09:33PM (#17668613)
Craigslist is a benevolent dictator, but it is no saint.

Craigslist is greedy in a strange way. Craigslist is greedy over their the simplicity of their product and desire to hold on to their turf.

The company makes more than enough money to offer all kinds of improvements that need not markedly change how the marketplace behaves.

These features would not exploit the user or the user's experience. (In the spirit of this thread, "MBA" ideas)

When someone comes along and tries to ship the same thing, improved, and break TOS to get exposure to CL users, CL shuts them down. The big difference between craigslist and other startups is craigslist rarely incorporates competitive ideas into their product.

I support the position craigslist holds, but not the way craigslist holds it. I believe it will be toppled by a group less benevolent or be forced to add features at a date far later than it could have added utility to so many people's lives.

Re:Facebook’s New Message to WhatsApp: Make Money by sangnoir on Wednesday August 01, 2018 @10:44PM (#17668912)
> When someone comes along and tries to ship the same thing, improved, and break TOS to get exposure to CL users

Well, that's an incredibly euphemistic take on it, if nothing else. Let's see someone try to "get exposure to" (scrape) Facebook's user graph for a competing product and see how long that attempt would last. I don't understand how people can feel entitled to data that CL gathers: obviously they'd be protective of it as it's their secret sauce/crown jewels.

Re:Facebook’s New Message to WhatsApp: Make Money by nickthemagicman on Thursday August 02, 2018 @05:52PM (#17675771)
So you're saying change the simplicity of their product and give their data away?

That's literally their entire business model.

They could make so much money with all that data but stay true to their original goals of providing a classifieds service.

Re:Facebook’s New Message to WhatsApp: Make Money by pishpash on Wednesday August 01, 2018 @05:21PM (#17667106)
But OP is hating the game, the game that is developed collectively by MBA's who dehumanize business from what was a human endeavor into a marketplace of exchangeable values and exploitable externalities.
Re:Facebook’s New Message to WhatsApp: Make Money by drb91 on Wednesday August 01, 2018 @06:34PM (#17667693)
> You will have to sell your product and some of the MBA's are really great at that.

I'd bet that this is true of any degree. Not saying MBA providers don't teach useful stuff, but the degree is a terrible signal of quality--after all, it is by far the most popular graduate degree. I'd much rather work with someone who can state business options articulately and intelligently than someone with degree X; if this articulate/intelligent person happens to have an MBA that's great for them.

I don't get why MBAs get brought up at all.

Re:Facebook’s New Message to WhatsApp: Make Money by concretethrow on Wednesday August 01, 2018 @07:45PM (#17668092)
Here is a good example of what MBA's can do.

First, go to Disneyland and look at the ticket prices. They're really high, right? On a per-day basis?

So next you price out the season passes. You do the math and you find that if you are going 6 or 7 days in a year or less, you are better off without the season pass. If you are going 8 or more days ( for instance ), the season pass makes more sense.

So you do the math and think about it some more. 7 or 8 days sounds reasonable, my family will enjoy it, right?

The next thing you know, you are happily shelling out $1000 per family member, thinking of all the happy times you will have and all the money you are going to save.

Re:Facebook’s New Message to WhatsApp: Make Money by drb91 on Wednesday August 01, 2018 @08:19PM (#17668267)
I’m having difficulty understanding you. Is this a scenario where you’re arguing for or against MBAs? It either sounds like you’re arguing a) MBA teaches you grade school reasoning or b) an MBA teaches you to maximize your revenue stream by providing pricing structures that encourage people to spend more than they want. In either case I’d rather work with someone with a wider skill set providing someone people do want and are willing to pay for.
Re:Facebook’s New Message to WhatsApp: Make Money by squarefoot on Wednesday August 01, 2018 @09:00PM (#17668466)
I think the context is vital here. In the ideal situation of 5 people hungry and the only shop in town with exactly 5 sandwiches ready, nobody loses: shop sells, people eat, workers get paid. But in this world there are more products and services around than people wanting to buy them, so people have to be convinced, and engineers usually are really poor at lying.

A revealing sign that an engineer isn't running that shop would be the production climbing to 50 sandwiches. The same 5 people would be fooled into buying all of them by advertising, special discounts etc, then they would eat 5 each instead of 1 becoming obese, thus helping the medical business, and throw away the rest helping the trash collection and disposal business.

Re:Facebook’s New Message to WhatsApp: Make Money by drb91 on Wednesday August 01, 2018 @09:16PM (#17668537)
> But in this world there are more products and services around than people wanting to buy them, so people have to be convinced

Or, the products could shut down, or lower their prices. If there’s no demand, why put energy into making demand rather than making something people want? It’s the lowest bar of achievement in this society; while I understand money can be a powerful motivator, this lowers the value of the entire work force.

Re:Facebook’s New Message to WhatsApp: Make Money by bicubic on Thursday August 02, 2018 @12:42AM (#17669271)
That's literally the endgame of capitalism.

Capitalism is, and always has been, about reaching a state where supply exceeds demand. One could argue that once a business reaches that stage, they can put up a Mission Accomplished banner and fire most of their workforce. But because of how wealth is distributed, workers always need to be working so they're incentivized to extend the work and market as long as possible.

The same mechanism is responsible for the situation where institutions tasked with solving a certain problem (crime, cancer, etc.) invariably end up perpetuating the problem so they can continue existing.

You think some shmuck MBA setting up a devious pricing structure at Disneyland is bad? Consider that the US has more empty houses than homeless people, and more unsold cars in lots than people who lack reliable transportation.

Re:Facebook’s New Message to WhatsApp: Make Money by drb91 on Thursday August 02, 2018 @12:58PM (#17673114)
Agreed! A good reason not to like capitalism.
Re:Facebook’s New Message to WhatsApp: Make Money by squarefoot on Thursday August 02, 2018 @01:43PM (#17673596)
Or implementing limits to it so that we get mostly the good of it.
Re:Facebook’s New Message to WhatsApp: Make Money by drb91 on Thursday August 02, 2018 @04:50PM (#17675357)
Right, it's a spectrum. I don't think there are many cogent adults (even "democratic socialists") that wish to do away with the majority of capitalism in our society: the nordic model.
Re:Facebook’s New Message to WhatsApp: Make Money by baddox on Wednesday August 01, 2018 @08:20PM (#17668269)
That calculation sounds extremely obvious to someone with no MBA or sales/marketing experience whatsoever. I’m confident that MBAs or experiences people in those roles do a heck of a lot more than calculations like that.
Re:Facebook’s New Message to WhatsApp: Make Money by yalph on Wednesday August 01, 2018 @11:13PM (#17669007)
I am not that confident.
Re:Facebook’s New Message to WhatsApp: Make Money by eevilspock on Wednesday August 01, 2018 @05:16PM (#17667067)
Thus our world races to the bottom in integrity, values and the common good. Eat or be eaten. Kill or be killed.

Those committed to non-violence do so without regard to whether they'll win or lose.

The players make the game.

Re:Facebook’s New Message to WhatsApp: Make Money by Kagerjay on Friday August 03, 2018 @02:07PM (#17682077)
Being an MBA doesn't change whether or not you can sell something though. Anyone can equally be good at selling things, its more of a personality type if anything

I don't see the purpose of MBAs unless you are doing high level management at a mid-large company, and you are supplementing it with other (core) skills such as software development. The other reason you would take an MBA is if you want an equivalent knowledge set of a bachelors business degree without having formal training.

I think the MBA hate is warranted to some degree, because you see far too many people taking an MBA as a "backup" option. I've dealt with way too many people with MBA degrees that have no idea what they are talking about.

I'm a strong believer that business skills need to be won by hard-earned experience.

Re:Facebook’s New Message to WhatsApp: Make Money by enraged_camel on Wednesday August 01, 2018 @05:44PM (#17667302)
You don't need an MBA to sell something, even when the target customer is an enterprise.
Re:Facebook’s New Message to WhatsApp: Make Money by sp527 on Wednesday August 01, 2018 @05:52PM (#17667367)
Can report from the trenches of a major software consulting firm: putting a sharp engineer who's even reasonably good at communicating in front of the C-suite is 5-20x more effective than using someone with an MBA.
Re:Facebook’s New Message to WhatsApp: Make Money by fooker on Thursday August 02, 2018 @01:13AM (#17669357)
But is it the best use for the engineer's time? Does the engineer want to talk to a bunch of strangers every ..say.. week?
Re:Facebook’s New Message to WhatsApp: Make Money by sp527 on Thursday August 02, 2018 @01:21PM (#17673391)
My role evolved in that direction, mostly because I was okay with it. Other roles can be designed to be cross-functional from the beginning. Generally it's a useful application of engineering time if it's a high-leverage situation with decision-makers in the room and meaningful potential deal value at stake.
Re:Facebook’s New Message to WhatsApp: Make Money by enraged_camel on Thursday August 02, 2018 @08:16PM (#17676500)
The best use of an engineer’s time is whatever makes the company the most money. If talking to customers C-level people is a weekly requirement for that, then that is what the engineer needs to do.
Re:Facebook’s New Message to WhatsApp: Make Money by fooker on Friday August 03, 2018 @03:13AM (#17677823)
That's true if the company and the engineers exist in vacuum.

Very often, the engineer would get frustrated with this and look for work which is more interesting. That way, the company will be, increasingly, left with engineers who are there because they have no alternative.

Re:Facebook’s New Message to WhatsApp: Make Money by krageon on Friday August 03, 2018 @08:40AM (#17679325)
"Either we do this or they will" is a bad argument as justification for doing something unethical. The reason I think it is bad is because it is lazy, and it is lazy because it is circular. You say it is true, and because you say it is true (and you act as if it is), it is true. It's not very interesting to follow and it should also be pretty plain to see why it doesn't work as a justification.
Re:Facebook’s New Message to WhatsApp: Make Money by ythn on Wednesday August 01, 2018 @04:44PM (#17666815)
From my perspective, any company that goes public will eventually turn to crap (or go through decades-long crap/good cycles). It's not MBAs that drive for growth at all costs - I would argue it's shareholders. Shareholders are greedy and don't care about anything else besides ROI. Even if that means throwing the consumers under the bus in the long run to achieve that.
Re:Facebook’s New Message to WhatsApp: Make Money by ng12 on Wednesday August 01, 2018 @04:45PM (#17666826)
Yeah but who do you think is pushing the company to bow to the shareholder pressure?
Re:Facebook’s New Message to WhatsApp: Make Money by rm_-rf_slash on Wednesday August 01, 2018 @04:50PM (#17666863)
It could very well be the engineers looking to make a lot of money with their stock options after all their hard work.
Re:Facebook’s New Message to WhatsApp: Make Money by pishpash on Wednesday August 01, 2018 @05:26PM (#17667147)
It could very well be the MBA's who designed the incentives program.
Re:Facebook’s New Message to WhatsApp: Make Money by yalph on Wednesday August 01, 2018 @11:15PM (#17669013)
It is the Boardroom === MBAs.
Re:Facebook’s New Message to WhatsApp: Make Money by lordgrenville on Thursday August 02, 2018 @05:21AM (#17670205)
A company has a fiduciary duty to the shareholders, who bought the stock on the assumption that the company will be run in their best interests. If they do't do that they are open to shareholder lawsuits. (This is the way that activist investors often work.)
Re:Facebook’s New Message to WhatsApp: Make Money by tjoff on Thursday August 02, 2018 @06:27AM (#17670419)
A company does not have an obligation to be short sighted. This is also something the company can communicate to any investors.

Is it really common for lawsuits against normal sized companies? (I'm not talking intel, facebook etc.)

Re:Facebook’s New Message to WhatsApp: Make Money by zeusk on Friday August 03, 2018 @05:19PM (#17683712)
Activist investors fight for power in board rooms, not in court rooms.
Re:Facebook’s New Message to WhatsApp: Make Money by jwsec on Wednesday August 01, 2018 @04:55PM (#17666908)
IT doesn't appear that FB values user privacy, this is not a surprise.
Re:Facebook’s New Message to WhatsApp: Make Money by kolbe on Wednesday August 01, 2018 @05:33PM (#17667205)
The legal system? Shareholders can vote to replace board members.
Re:Facebook’s New Message to WhatsApp: Make Money by envy2 on Wednesday August 01, 2018 @05:39PM (#17667249)
Not really at a controlled company like Facebook.
Re:Facebook’s New Message to WhatsApp: Make Money by oculusthrift on Wednesday August 01, 2018 @04:55PM (#17666900)
eh why feel bad for mba’s? some of the highest paid most privileged people in the world
Re:Facebook’s New Message to WhatsApp: Make Money by rhizome on Wednesday August 01, 2018 @06:23PM (#17667623)
Ok, I agree that some MBAs can be full of it but...[Y]ou will have to sell your product and some of the MBA's are really great at that.

Some are full of it, some can sell. What about the rest, and what are the proportions?

Re:Facebook’s New Message to WhatsApp: Make Money by xkjkls on Wednesday August 01, 2018 @04:05PM (#17666445)
How many of their current users would actually be paying $1 a year? Over the long term how many more? Most of these products want to be free. If I'm paying $1 a year to WhatsApp and see my friend using a different app without being charged for it, I feel like I'm getting screwed. I find it hard to think of WhatsApp truly being a long term product with that business model.

Two, claiming encouraging more ads on your platform is "squeezing locked in users for every dime possible" is only half of the equation. Have you ever talked to a business that relies on Facebook and Instagram ads? They're enormously grateful they exist. Without them hundreds of thousands of businesses would not be possible. That shouldn't be thrown aside as worthless.

Re:Facebook’s New Message to WhatsApp: Make Money by bad_user on Wednesday August 01, 2018 @04:33PM (#17666714)
Just before WhatsApp was bought by Facebook, they were asking for that $1 per year (I remember paying it) and they had 450 million users, in spite of plenty of chat alternatives being on the market ever since the 90s.

I initially ignored it then switched to it after they started to do end to end encryption and encouraged all my friends to use it, instead of Facebook’s Messenger.

So yes, they were already popular because the app was working on all platforms, because it is easy to connect with your friends and because it did what it was supposed to do without the crap.

I’m not saying that the ads model doesn’t have its place, far from it, I’m saying that WhatsApp could have lived just fine without it.

Re:Facebook’s New Message to WhatsApp: Make Money by xkjkls on Wednesday August 01, 2018 @05:36PM (#17667233)
> Just before WhatsApp was bought by Facebook, they were asking for that $1 per year (I remember paying it) and they had 450 million users, in spite of plenty of chat alternatives being on the market ever since the 90s.

How many of those users were actually paying at the time? IIRC they allowed 1 year of free use (even more depending on your country). I don't know what the churn is going to be the moment a currently free customer becomes paying, but it is definitely non-zero. I really don't think that is evidence for a long term sustainable business model if others exist with zero total subscription fees.

> I’m not saying that the ads model doesn’t have its place, far from it, I’m saying that WhatsApp could have lived just fine without it.

The biggest reason for WhatsApp's success was the cost of SMS messaging most international markets. That's actually declined significantly since its introduction, so that's another drag on their pricing power.

Could they have lived? Maybe. But I doubt they'd have 1.5 billion users like they do now, and I don't think they long term trajectory for the business would look sustainable charging $1 a year.

Re:Facebook’s New Message to WhatsApp: Make Money by natbobc on Wednesday August 01, 2018 @06:26PM (#17667643)
They had something like 50 employees didn't they? Back of napkin I'd say probably around $10,000,000 for employee packages. Multiple that by 3-5x for total operating costs and I'd speculate they'd need $30-50m to break even which is about 3% of their subscribers paying $1.
Re:Facebook’s New Message to WhatsApp: Make Money by xkjkls on Wednesday August 01, 2018 @08:56PM (#17668444)
The problem is that in order to maintain their position as an app everyone can communicate on, they need everyone paying the subscription fee. Once people realize not everyone is on the app, it becomes a self fulfilling prophecy.

There’s a huge difference in the number of people willing to pay for an app “that I can connect to everyone with” and those willing to pay for an app “that I can connect to only the other people willing to pay $1 for”.

Re:Facebook’s New Message to WhatsApp: Make Money by natbobc on Tuesday August 07, 2018 @01:30PM (#17708658)
I mentioned in another comment but many countries have free data for WhatsApp plans which kind of entrenches their position. They might lose out eventually but it won't be overnight.
Re:Facebook’s New Message to WhatsApp: Make Money by iraphael on Wednesday August 01, 2018 @04:30PM (#17666689)
The power of mass usage comes into play here. IIRC, when WhatsApp launched, I was one of the early adopters. As it grew (and it became hugely popular in Brazil, where I lived) they switched to the $1/year model. Current users were auto-enrolled in a "free-for-life" plan. My friends who didn't have WhatApp would still sign up because everyone else was using it and, besides "$1/year? it's almost nothing".
Re:Facebook’s New Message to WhatsApp: Make Money by natbobc on Wednesday August 01, 2018 @06:30PM (#17667668)
In Argentina many cellular plans include 30 days of WhatsApp for free on pay-as-you-go plans. Even if you lapse your payment for the 30 days you still have WhatsApp texting. Interestingly audio, photos, and video don't work.
Re:Facebook’s New Message to WhatsApp: Make Money by xkjkls on Wednesday August 01, 2018 @05:39PM (#17667256)
There were always alternatives, just carried certain other costs. SMS was a major competitor, and as its prices have declined significantly internationally, the friction with using it would as well.

Being the first mover is not a infinitely defensible advantage. If another app comes along but doesn't carry the $1 a year fee, it wouldn't be hard to motivate people to switch.

Re:Facebook’s New Message to WhatsApp: Make Money by balls187 on Wednesday August 01, 2018 @04:45PM (#17666820)
Was it 1 Brazillian Real or 1 USD?

In many countries, WhatsApp is the defacto communication platform for businesses to communicate with customers.

Re:Facebook’s New Message to WhatsApp: Make Money by iraphael on Wednesday August 01, 2018 @05:01PM (#17666948)
I don't actually remember. I used to set all my settings to US/American ones because some apps were only in the US app store, so there's a good chance I was looking at the US$1 price. Not sure what my friends saw in the Brazilian app store.
Re:Facebook’s New Message to WhatsApp: Make Money by kawera on Wednesday August 01, 2018 @06:47PM (#17667772)
It was the equivalent of US$1 in reais.
Re:Facebook’s New Message to WhatsApp: Make Money by m45t3r on Wednesday August 01, 2018 @07:14PM (#17667918)
> It was the equivalent of US$1 in reais.

I think it was R$1,99, that was not exactly US$1 (even considering the stronger Real in the period), however it was not exactly equivalent to US$1 either.

Re:Facebook’s New Message to WhatsApp: Make Money by davchana on Wednesday August 01, 2018 @06:57PM (#17667822)
At least in India, it was equivalent of $1 in my currency, i.e. Indian Rupee.
Re:Facebook’s New Message to WhatsApp: Make Money by blub on Wednesday August 01, 2018 @05:10PM (#17667026)
Hundreds of thousands of businesses that exist only thanks to FB and Instagram ads?

You should provide ample evidence for such an extraordinary claim.

Re:Facebook’s New Message to WhatsApp: Make Money by anotheramala on Thursday August 02, 2018 @01:28PM (#17673454)
I remember when they had the $1 cost it was 1 year free. They captured you in that time and then you didn't mind paying the $1 when all your friends were on it.
Re:Facebook’s New Message to WhatsApp: Make Money by akchin on Wednesday August 01, 2018 @11:01PM (#17668965)
I don’t understand the MBA hate here. The WhatsApp founders don’t have MBAs and sold their company to Facebook for 19 billion. They wanted to be that rich. Nothing to do with MBAs.

Also let us be clear. Engineers are no saints either. Case in point Anthony Levandowski of Otto. Orchestrating one of the shadiest acquisitions to make a quick buck.

Folks have pointed out below that the issue of growth is not necessarily an mba or maximizing shareholder thing. In some competitive environments if you don’t do it, you will die. That said one can always do what DHH did with 37 signals...that was a specific choice. Nothing to do with having an mba or not.

One has to look at things with nuance, not just be black and white.

Re:Facebook’s New Message to WhatsApp: Make Money by yalph on Wednesday August 01, 2018 @11:19PM (#17669029)
Hold on what is being discussed here has nothing to do with how you sell your business or for how much. We are talking about how loyal customers are treated by business/business people.

Whatsapp was sold for that much because many other companies were willing to buy for similiar amounts.

Re:Facebook’s New Message to WhatsApp: Make Money by akchin on Thursday August 02, 2018 @12:05AM (#17669165)
The comment was about how WhatsApp was good with the model they had before facebook’s acquisition and how now the model to make money is because of mbas. That is what I am commenting on. It is as if MBAs are the reason Facebook is trying to monetize WhatsApp in a different way.
Re:Facebook’s New Message to WhatsApp: Make Money by pmontra on Thursday August 02, 2018 @01:55AM (#17669487)
They didn't enforce payments. I remember they asked me money but the app still worked when I didn't pay. I was surprised, so when they asked me money again many months later I didn't pay again to see what happened. The app kept working. Months later they asked me money again and this time the app stopped working. But back then whatsapp was not as popular as it is now. I was still using SMSes with most of my contacts (my plan had more free SMSes than I needed) and Viber was at least as popular as Whatsapp and I remember that I was using at least another two or three instant messengers with different people. So I didn't pay and I waited to see what happened. The other messengers where free. After a couple of days whatsapp started to work again. So it was official, they bluffed about payment and I knew that I could ignore their future requests. They cared about growing and not about being profitable. The $1 per year business model wasn't for real.

My guess is that if they enforced payments there wouldn't be any whatsapp now. We would be writing about one of their free competitors from that time now.

Re:Facebook’s New Message to WhatsApp: Make Money by blub on Thursday August 02, 2018 @04:30AM (#17670036)
This type of customer behaviour explains why "grab the customer by the balls" is such a popular business plan.

In the end customers are screwing themselves big time if they don't want to pay €. Software doesn't grow in trees.

Re:Facebook’s New Message to WhatsApp: Make Money by icebraining on Thursday August 02, 2018 @03:11AM (#17669721)
I wonder how many people paid anyway. Maybe their tactics would get enough payers to support the whole thing.
Re:Facebook’s New Message to WhatsApp: Make Money by sah2ed on Thursday August 02, 2018 @05:17AM (#17670196)
Here is Jan Koum, at Startup School SV 2014 [0]: "... our iPhone app was paid and our other platforms were free." Other platforms being Nokia and Blackberry.

He further explained that it may sound somewhat counter-intuitive: the reason why they made the app paid for some users was to slow their growth (similar to Facebook's college-only focus) so they could properly build out infrastructure and improve on the user-experience [1].

[0] https://genius.com/Jim-goetz-jim-goetz-and-jan-koum-at-start...

[1] https://youtu.be/8-pJa11YvCs?list=PLQ-uHSnFig5OyY5JWSQrl_gES...

Re:Facebook’s New Message to WhatsApp: Make Money by wlesieutre on Wednesday August 01, 2018 @04:03PM (#17666427)
Glossing over the fact that they probably wouldn't have all of those 1.5 billion users if it had stayed a paid service. Even at $1, having to pay money pushes people off to other free platforms.
Re:Facebook’s New Message to WhatsApp: Make Money by pmlnr on Wednesday August 01, 2018 @04:31PM (#17666696)
So? It would still be profitable. Not everyone has to use the same thing.
Re:Facebook’s New Message to WhatsApp: Make Money by sushid on Wednesday August 01, 2018 @04:36PM (#17666748)
Sure but it will start to erode its market share as other companies offer similar but free products.

And a mobile messaging company relies on the network effect to stay relevant and popular.

Re:Facebook’s New Message to WhatsApp: Make Money by pmontra on Thursday August 02, 2018 @02:06AM (#17669527)
One of their free competitors would have grown to 1.5 billion users and whatsapp wouldn't be able to charge money for the same product. They would have had to pivot to something people would pay for or close or sell for a much smaller amount.

They could try charging $1 per year now and see what happens. Probably a flood mainly to Facebook Messenger and in part to other apps.

Re:Facebook’s New Message to WhatsApp: Make Money by vesak on Thursday August 02, 2018 @04:52AM (#17670106)
People are so mindbogglingly stupid that it hurts.

Every user of these so-called free platforms pay way more than $1 yearly for using them, via products they have been pushed and attention they have lost. If you're a potential high-wage earner, you're paying more than that in an hour!

Re:Facebook’s New Message to WhatsApp: Make Money by reitanqild on Wednesday August 01, 2018 @05:07PM (#17667001)
Maybe not all those users but they where growing really fast despite announcing their business model loud and clear, - I'd say even to some degree because they were loud and clear about their business model: selling a great service.
Re:Facebook’s New Message to WhatsApp: Make Money by jethro_tell on Wednesday August 01, 2018 @06:22PM (#17667611)
You, could do tiered models as well. At a billion users they were running 11 servers. Free with ads and data sharing, .25 targeted ads no data sharing, .50 geolocated ads only. $1 privacy + the standard. 1.50 premium extra storage or w/e
Re:Facebook’s New Message to WhatsApp: Make Money by sushid on Wednesday August 01, 2018 @06:32PM (#17667682)
The jump from free to $0.25 is the biggest hurdle of all. Right now, you basically don't need a payment form connected to your account to use Whatsapp. But you do with $0.25.

The tiers you suggest don't affect any layperson (would your grandmother even know what geolocated ads are? Would she care?). If anything, it sounds alarming to a layperson to even have these options.

IMO your comment is a clear example of why technical people should not always be the product decision makers.

Re:Facebook’s New Message to WhatsApp: Make Money by Thiez on Wednesday August 01, 2018 @07:39PM (#17668055)
Those tiers wouldn't fly under the GDPR, at least not the free one.
Re:Facebook’s New Message to WhatsApp: Make Money by jklinger410 on Wednesday August 01, 2018 @05:55PM (#17667390)
Many great products never get brought to market because of "lack of scale."

The second renaissance of this unicorn investment bullshit will be micro-services run by small teams that bootstrap and market there way into profitability instead of asking millionaires to sign them blank checks hoping they will be the next SNAP.

Re:Facebook’s New Message to WhatsApp: Make Money by kikoreis on Wednesday August 01, 2018 @07:31PM (#17668022)
To me there was always a fatal flaw in WhatsApp's original business model, namely, lack of a viable payment method that could scale to the userbase they were targeting. Most people using WhatsApp don't have a credit card. Telcos obviously have a way to charge their customers but beinf an OTT service meant they wouldn't be incentivized to help WhatsApp kill SMS revenue. An exit to FB ended up being the obvious decision.. but it had to be clear at that point that the plan has to be monetize users through ads.
Re:Facebook’s New Message to WhatsApp: Make Money by totalZero on Wednesday August 01, 2018 @07:41PM (#17668062)
I first started to use WhatsApp at the recommendation of a Paraguayan friend who lives in a small house outside of Asuncion. Her father drives a taxi and she drives a beat up car from the early 1980s. No idea if she paid for the app using a credit card but at least in Latin america, lower middle class people do tend to have access to such payment methods. My understanding has always been that WhatsApp encountered its first and biggest success in the third world, where mobile connections are spotty and average people at the time didnt want to pay for data plans and SMS packages. WhatsApp allowed people to pop into a wifi hotspot to check messages without any fees beyond the $1 for the app.
Re:Facebook’s New Message to WhatsApp: Make Money by kikoreis on Wednesday August 01, 2018 @10:47PM (#17668916)
I'm from Latin America, and I can't agree with that: lower middle class people don't tend to have access to credit cards. Besides, even for people who do have credit cards, the friction of using one for payment is non-trivial.

The reason everybody uses WhatsApp is that they never paid for it -- in fact neither I nor anybody I asked can actually recall ever seeing payment UX on the app.

Re:Facebook’s New Message to WhatsApp: Make Money by elboru on Thursday August 02, 2018 @02:47AM (#17669656)
Agree, I'm from Mexico and over here Uber had to change their payments methods. They started allowing cash payments to prevent missing a good portion of the market. And yes, I've used WhatsApp since the early years and I never paid for it, actually I don't even remember WhatsApp being insistent about it.
Re:Facebook’s New Message to WhatsApp: Make Money by ian0 on Wednesday August 01, 2018 @10:36PM (#17668885)
It didn't have to get everyone to pay $1 a year. It just had to get enough to pay the rent and know that eventually with improvements in payments it could get most on board a paid plan. I presume thats what they had in mind at the time, the billing was very loose, I cant recall anyone being blocked for not paying, at least here (SEA).

And its feasible. Back in the day there were carriers open to chat apps (eg BBM) and google play is one of the first merchants on direct carrier billing, despite every telco trying to control app marketplaces.

Fast forward to today and there are dozens of agent networks and wallet platforms for underbanked users and improvements in banking and DCB across the board. They wouldn't have had anywhere near 100% paying customers but entirely possible to get a majority.

Re:Facebook’s New Message to WhatsApp: Make Money by kikoreis on Wednesday August 01, 2018 @10:49PM (#17668925)
Your post made me wonder whether I'm missing something obvious: what sort of global wallet platforms exist for underbanked users?

Credit cards are the only platform I know to work reliably, but most people don't have them, and they are horrible to use online. If you don't have a credit card, what online, global alternatives exist? Paypal I guess, but using it is even harder than using a credit card..

Re:Facebook’s New Message to WhatsApp: Make Money by ian0 on Thursday August 02, 2018 @01:26AM (#17669390)
There are no truly global ones yet (though alipay has 500m accounts). Rather a hodgepodge of companies in developing countries have been rolling out their own, with a lot of success in recent years.

The first wave was telcos, which largely failed with the exception of a tiny few (eg m-pesa in kenya, globecash in philipenes). Banks entered the frey but struggled. Then the new wave came around, led by Alipay and Wechat. They kick started their wallets by leveraging existing products (ecommerce, chat) before expanding it to point of sale. This model is growing strong (see go-pay, grab-pay, paytm).

But the whatsapp problem could have been solved by a far more traditional route. You dont need people to pay on whatsapp, but rather just need the $$ to get to whatsapp. For that type of thing electronic voucher distribution could have been leveraged, in the same way that play, games vouchers, itunes vouchers work.

So Whatsapp sell codes at a 5-10% discount to 3 large companies (paid in advance), who then onsell through a network of parties until someone wanders up to a street stall, gives a dollar-equivilent in cash to the owner of the stall and receives their code. The code when entered extends the subscriptions. Everyone in the chain takes a portion of the fee.

If your feeling particularly fancy you can replace the entire voucher with a realtime call that activates that persons subscription. But needs to be on a per-country basis.

Re:Facebook’s New Message to WhatsApp: Make Money by moorhosj on Wednesday August 01, 2018 @05:50PM (#17667354)
==Instead, a bunch of MBAs want to rule the world by focusing on growth at all costs==

How does Paul Graham explicitly stating "Startup = Growth" fit into this box?

Remind me where Mark Zuckerberg got his MBA.

Re:Facebook’s New Message to WhatsApp: Make Money by kosei on Wednesday August 01, 2018 @04:16PM (#17666545)
The vast majority of customers would switch off Whatsapp to free competitors if the service had a price. If more companies go this path, sure, but the market has shown so far that people are willing to put up with ads in exchange for not paying money. We see this in pretty much every industry from TV to online content. Whatsapp does not have enough of a competitive advantage to charge a premium and hope to keep its customer base.
Re:Facebook’s New Message to WhatsApp: Make Money by wolco on Wednesday August 01, 2018 @05:27PM (#17667156)
I would rarely use a product I needed to pay for. On the other hand the products I pay for I usualu get more enjoyment and/or more productivity.

If I was using it and the price went to a dollar I would probably continue.

Re:Facebook’s New Message to WhatsApp: Make Money by dalbasal on Thursday August 02, 2018 @03:47AM (#17669863)
>>It doesn't cost them $100M a month to provide the service.

This isn't that much of a factor. FB paid $19bn for Whatsapp. A small profit on a $100m or $500m revenue base is never going to justify even a fraction of that acqisition price.

FB sort of set this standard themselves. They didn't pay attention to revenue early, as the movie said: A million dollars isn't cool. A billion users is cool. At IPO-time, those billion users still didn't ad up to revenue. This is much later than google, who had a mature business model much earlier.

Then, FB actually did find a formula to turn their 2 bn free users into a revneue stream. They proved it can be done.

Putting on the ruthless analyst hat... There are two reasons for the whatsapp bidding war: (1) keep it from the competition (2) potentially turn 2bn users into >$2bn revenue. FB already achieved no. 1. The ruthless business thing to do would be to force whatsapp to bet the house on achieving no. 2.

Re:Facebook’s New Message to WhatsApp: Make Money by aetherson on Wednesday August 01, 2018 @05:33PM (#17667207)
If the app cost $1 per year subscription, most people could afford it, but many wouldn't get their shit together and actually do the payment, and then their accounts would be suspended, and the network effect would be reduced.

And also, WhatsApp wouldn't be making a ton of money. Payment processors take a huge bite out of $1 payments, the service does cost money to run, and it costs more money to continue to develop.

A monetization model that's not a subscription allows very poor people/people who are turned off by putting in a credit card number to stay on the system, while monetizing the majority of users for a much higher per-person value, thus meaning that WhatsApp would take in higher total revenue while maintaining their network effect and ability to appeal to new users.

You can see why they want to do the latter.

Re:Facebook’s New Message to WhatsApp: Make Money by bitexploder on Wednesday August 01, 2018 @05:40PM (#17667259)
Just give subscription users some special features, custom Emoji, or whatever. Seems like it would generate enough revenue to pay the bills, but probably not enough to make a FB type business happy.
Re:Facebook’s New Message to WhatsApp: Make Money by grawprog on Wednesday August 01, 2018 @05:45PM (#17667314)
I personally would stop using WhatsApp if they charged a subscription for it. I don't use it to talk to a few people. It would be ridiculous to pay money to keep using it. For me at least.
Re:Facebook’s New Message to WhatsApp: Make Money by SmellyGeekBoy on Thursday August 02, 2018 @04:15AM (#17669984)
I'm the complete opposite. I'd pay a lot more than $1 per year if the alternative was targeted ads.
Re:Facebook’s New Message to WhatsApp: Make Money by downandout on Wednesday August 01, 2018 @07:38PM (#17668050)
Nearly all users got in during "free for life" periods. Whatsapp was never making anywhere near $1/user/yr. To give you an idea of just how few users were paying, in the first half of 2014, they had 450 million users and generated only $15 million of revenue [1]. Even if you annualized that to $30 million, that means about 6.7% of users were ever paying a fee to use it.

[1] http://time.com/3545911/facebook-whatsapp-earnings/

Re:Facebook’s New Message to WhatsApp: Make Money by 1k on Wednesday August 01, 2018 @10:57PM (#17668946)
IIRC for me it was a one time fee of 1 USD.

They implemented this fee whenever they were growing too fast and needed to slow they growth to keep their servers in check. At other times it was free.

Re:Facebook’s New Message to WhatsApp: Make Money by Eridrus on Wednesday August 01, 2018 @11:57PM (#17669145)
> I wish more companies were like Craigslist - happy to make an great profit and a lasting business

I'm not really sure Craigslist is a good model here, I feel like their business is getting taken apart vertical by vertical as they fail to keep improving.

Re:Facebook’s New Message to WhatsApp: Make Money by ilovecaching on Wednesday August 01, 2018 @06:11PM (#17667536)
And what about all the small businesses that could grow from providing them an advertising outlet to their customers on WhatsApp? What about countries where it's difficult to make online payments, or credit card fraud is rampant? What about processing fees? What about necessary price fluctuations as the infrastructure grows? What about user growth?
Re:Facebook’s New Message to WhatsApp: Make Money by textmode on Thursday August 02, 2018 @02:28AM (#17669602)
In an interview a number of years ago, one of the founders of WhatsApp said the $1 fee was actually not a business model. I believe the interview is on YouTube.

He said he instituted the $1 fee to try to slow down a relentless increase in new users because he was afraid of potential outages.

Re:Facebook’s New Message to WhatsApp: Make Money by cstrat on Wednesday August 01, 2018 @11:28PM (#17669061)
I have had whatsapp for years (well prior to the FB acquisition) and have never paid for a subscription. I might have paid $1 originally (don't remember). Subscription payments for apps wasn't a thing back then on iOS.
Re:Facebook’s New Message to WhatsApp: Make Money by SamUK96 on Wednesday August 01, 2018 @04:02PM (#17666425)
How else is someone with an MBA going to make their qualification look like it means something? It's similar to marketing in many large companies for example, anyone will tell you that most of what marketing does benefits precisely no-one. Users get pissed off about adtech et al - but those "extra 5000 clicks per month!" sound really good in a meeting and without any context regarding sales and PR, etc...