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Re:Facebook’s New Message to WhatsApp: Make Money by sah2ed on Thursday August 02, 2018 @05:17AM (#17670196)
Here is Jan Koum, at Startup School SV 2014 [0]: "... our iPhone app was paid and our other platforms were free." Other platforms being Nokia and Blackberry.

He further explained that it may sound somewhat counter-intuitive: the reason why they made the app paid for some users was to slow their growth (similar to Facebook's college-only focus) so they could properly build out infrastructure and improve on the user-experience [1].

[0] https://genius.com/Jim-goetz-jim-goetz-and-jan-koum-at-start...

[1] https://youtu.be/8-pJa11YvCs?list=PLQ-uHSnFig5OyY5JWSQrl_gES...

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