News for hackers. Stuff that matters.
Re:Zuckerberg doubles down on Facebook political ads policy ... by Traster on Thursday October 31, 2019 @09:43AM (#21408603)
>Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates

It's interesting how hard Zuck is working to try and conflate the idea of 'free speech' with paid advertisements. To put it another way, if advertising on Facebook is part of my free speech, surely Zuck must run my adverts despite the fact I have no money to pay him for them.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Lazare on Thursday October 31, 2019 @10:01AM (#21408849)
I notice you don't address his actual point though.

If, let's say, a group advocating for the abolishment of asset forfeiture wants to communicate their message, and the media is not covering it, it would be natural for them to try paying for ads, and the obvious place to put ads are on social media, since that's where the eyeballs are (cf, the collapse of the news media). If social media bans those ads then while the group clearly still has free speech, they will have little way to meaningfully exercise it.

You might say - and I'd certainly agree - that the real problem is a world where everyone is on Twitter and Facebook to the exclusion of all else, and thus a world where 3-4 CEOs can unilaterally decide that nobody needs to hear anything about asset forfeiture (or whatever). And yet, that's the world we're in.

(You also don't seem to understand what "free speech" is. By your logic, a law banning the purchase television ads for Democratic candidates - but allowing the purchase of television ads for Republicans - would be okay, because after all, those ads cost money, so it's not restricting the Democratic candidates right to free speech. That's absurd, no?)

Re:Zuckerberg doubles down on Facebook political ads policy ... by landryraccoon on Thursday October 31, 2019 @11:58AM (#21410159)
I'm sorry, I don't follow.

If a group wants to post on social media, they can just post on social media. Ads increase the reach of those with money. That is exactly what they do and nothing more. Why would we want to further amplify the voice of those who have money? The fact that the cause is the abolition of X or the support of Y is a non sequitur, in either case it is the viewpoint of someone with the money to promote their voice.

I have very little concern that the opinions of those with large quantities of money at their disposal are underrepresented in politics, or do not have the ability to make their voices heard.

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Thursday October 31, 2019 @01:31PM (#21411367)
> The fact that the cause is the abolition of X or the support of Y is a non sequitur, in either case it is the viewpoint of someone with the money to promote their voice.

What you're missing is that all viewpoints you'll ever see are intrinsically those of someone with the money to promote their voice.

Suppose you have an idea in your head and you want to get it out there. The first thing you have to do is express that idea. Write it down or create a video etc. That takes time, which is an opportunity cost. If it takes you an hour, that's an hour you couldn't spend working for money, which means that somebody who has to spend that time working for money doesn't have the time to express their idea.

On top of that, the more time you spend polishing your expression, the more convincing you can make it, so right off the bat there is a direct relationship between time/money and speech.

Then you need to get people to look at it. If all you do is write a document that sits in a drawer in your house, nobody will ever see it. So you need to spend more time distributing your idea, or get other people who are willing to spend their time distributing it.

Political advertising is just paying a third party to do that for you. It costs less than hiring a staff of people to promote the idea "organically" (otherwise it would be poor value for money and nobody would pay for it), which means it enables people with less money to get their message in front of people.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Barrin92 on Thursday October 31, 2019 @07:53PM (#21415017)
>What you're missing is that all viewpoints you'll ever see are intrinsically those of someone with the money to promote their voice.

If I may jump in here, I live in a country where political advertisement is strictly regulated and almost all political debate takes place on public television, available to everyone, and there's a commitment to neutrality in reporting and equal representation of all parties.

Now this surely doesn't give everyone the same voice and many people are still marginalised and despite the lack of money involvement are excluded, but it may be worth pointing out that the US status quo is not the only model on this planet.

Instead of increasing the asymmetry by letting those with more money expand their influence even more, you could take measures to level the playing field.

Re:Zuckerberg doubles down on Facebook political ads policy ... by roenxi on Thursday October 31, 2019 @10:54PM (#21415893)
Is your country of a similar size and complexity as the United States? Or are you from one of the smaller countries that is more comparable to a US city?

I can see all sorts of things working for a small country that do not scale to a large country. Something that works well in, eg, Denmark might be appropriate if applied to somewhere of comparable size and complexity like the New York city centre but in appropriate if applied to a continent.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Barrin92 on Thursday October 31, 2019 @10:58PM (#21415913)
I hail from Germany. Not exactly US sized, but not a small country either.

One thing that I think would actually be easier to do in the US to achieve the same thing is to cap and publicly finance campaign spending. Given the strong emphasis on free speech that the US has it might be simpler to go the reverse route. If 'money is speech', even out the playing field on a financial basis.

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Friday November 01, 2019 @02:37AM (#21416657)
I don't think you even need to cap it. Political spending has diminishing returns. Give candidates enough money to allow them to make their constituents aware of their positions and the competing candidate can't undo that just by outspending them.

The problem is when candidates have to take money from special interests just in order to buy enough advertising to cause anyone to have even heard of them. Provide enough public money so that candidates don't have to do that, and then candidates won't have to do that.

Re:Zuckerberg doubles down on Facebook political ads policy ... by thefounder on Friday November 01, 2019 @08:14AM (#21417920)
>> The problem is when candidates have to take money from special interests just in order to buy enough advertising to cause anyone to have even heard of them. Provide enough public money so that candidates don't have to do that, and then candidates won't have to do that.

You forget that there is never enough money or enough advertising. All the money comes from "special interest groups" except if is provided by the government. Of course people "hear" the candidates...it's just that the candidates want a 24/7 audience, lately they have whole media corporations delivering the message for them. As we know most of the media organisations are now partisan (either by choice or by obligation). Maybe little regulation wouldn't hurt to give a chance to the little guy who can't afford to buy a media corporation?

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Friday November 01, 2019 @02:13PM (#21422007)
> You forget that there is never enough money or enough advertising.

Yes there is. That's the point. Candidates regularly defeat better-funded opponents because there is a threshold of exposure past which the voters have heard what there is to hear from both candidates and more spending has diminishing returns.

> Of course people "hear" the candidates

No they don't. Can you name all of the candidates running for the Democratic nomination this year? First try to off the top of your head. Now here's a list:

https://www.politico.com/2020-election/president/democratic-...

How many of the ones you missed have less than $5M right now vs. more than that? Pretty good correlation, right? Yet I doubt your preference between Sanders vs. Biden has that much to do with which of them has more money, because they both have more than the threshold amount needed to make you aware of their positions.

> Maybe little regulation wouldn't hurt to give a chance to the little guy who can't afford to buy a media corporation?

How is it supposed to help the little guy who can't afford to buy a media corporation to pass a law restricting the little guy from buying political advertising, meanwhile the people who can afford to buy a media corporation carry on doing so as ever?

Re:Zuckerberg doubles down on Facebook political ads policy ... by dantheman on Thursday October 31, 2019 @08:21PM (#21415164)
There are those that are famous, those with a lot of time, those who work in the media, those who are already politicians, those that are popular .... why are their voices and reach allowed when those with money are not?
Re:Zuckerberg doubles down on Facebook political ads policy ... by Barrin92 on Thursday October 31, 2019 @08:30PM (#21415193)
you may very well make the case that mainstream news suffers from the same disease.

There's an interesting study out there (I'll dig it up later if I find it), that finds that the average American has virtually no influence or voice on what is discussed in media. There is nothing civic or egalitarian about American media or politics any more, it's no surprise that it appears like a cynical spectacle. It is indeed all advertisers, famous people, full-time twitter agitators, and Fox and CNN.

The irony here is I think that the social platforms actually could be used to authentically promote common voices if they were designed with that commitment in mind. If the rules don't change for the owners, I don't see it happening.

Re:Zuckerberg doubles down on Facebook political ads policy ... by pm90 on Thursday October 31, 2019 @04:04PM (#21413106)
I don't really get your point. What you're saying is that a good message takes a lot of resources to communicate effectively. That is true regardless of whether you can use social media to promote those messages.

Conversely, targeted advertisement lets you bombard people with certain inclinations with ads that nudge them to behave in a certain way. That isn't free speech, its targeted manipulation. The targeting is whats important here. For selling goods and services, its fine. For selling leaders or tarnishing leaders, its evil.

Re:Zuckerberg doubles down on Facebook political ads policy ... by NeedMoreTea on Thursday October 31, 2019 @05:20PM (#21413813)
After the decades learning that targeted advertising to sell goods and services comes with a dramatic tracking and data gathering overreach, I'd like to ban the lot. It's still targeted manipulation. Better to have no tracking and no targeting.

Allow opt-in targeting by allowing classified ads, old-school newspaper and Computer Shopper style. Otherwise I think it is now pretty clear the cost is too high.

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Friday November 01, 2019 @02:03AM (#21416581)
> I don't really get your point. What you're saying is that a good message takes a lot of resources to communicate effectively. That is true regardless of whether you can use social media to promote those messages.

The point is that it costs more to promote if you can't buy advertising, which increases the advantage of those with a boatload of money. The people who own Fox News or Facebook would still get to decide what everybody sees but then someone who disagrees with them couldn't even buy advertising to air their competing ideas.

The person with zero dollars has zero voice either way. The question is whether someone with thousands of dollars should be able to get their message in front of the relevant people, or only someone with billions of dollars.

> Conversely, targeted advertisement lets you bombard people with certain inclinations with ads that nudge them to behave in a certain way. That isn't free speech, its targeted manipulation. The targeting is whats important here. For selling goods and services, its fine. For selling leaders or tarnishing leaders, its evil.

Suppose Big Oil wants to build a pipeline in your back yard. They're going to have your neighbor's house seized through eminent domain (or maybe yours), then install a big ugly pipe that will reduce your property value and forevermore be carrying flammable poisonous carcinogenic petroleum that could at any time leak out into your groundwater. You have no idea that this is in the works and won't know until it's too late unless somebody tells you about it right now.

I live a hundred miles from you along the same planned pipeline and I don't want it, so I get together all the people I can find and pool our money to buy issue ads to notify everyone in the path of the pipeline that it's going to happen if we don't get together and oppose it. We can't afford to buy nation-wide untargeted ads, but we can afford to target the people who live right near the planned pipeline and have views that make it likely they'll help us oppose it.

Is this to be prohibited in your opinion? What do you suggest those people do instead in that case?

Re:Zuckerberg doubles down on Facebook political ads policy ... by EsssM7QVMehFPAs on Thursday October 31, 2019 @05:09PM (#21413740)
The Facebook shills are certainly not foreign to the influencer group that is HN if you track recent news discussions.
Re:Zuckerberg doubles down on Facebook political ads policy ... by texuf on Thursday October 31, 2019 @12:07PM (#21410266)
Just because I’m subscribed to someone on social media doesn’t mean they show up in my feed. That change happened long ago. It’s only guaranteed to show up if they pay.
Re:Zuckerberg doubles down on Facebook political ads policy ... by r00fus on Thursday October 31, 2019 @01:29PM (#21411356)
So Facebook - who controls your feed (and made said change) now wants to say that their right to prioritize (based on money) what stuff goes on your feed shouldn't be questioned?
Re:Zuckerberg doubles down on Facebook political ads policy ... by semiotagonal on Thursday October 31, 2019 @03:04PM (#21412407)
> their right to prioritize (based on money) what stuff goes on your feed

It's not your feed, it's their feed; you're just the person eating it.

Re:Zuckerberg doubles down on Facebook political ads policy ... by fermenflo on Thursday October 31, 2019 @03:30PM (#21412679)
Thank you...

Everyone seems to be forgetting that this is a 100% opt-in service. Why do we get to say what FB is obligated to do and to what standards they have to keep their website at?

Re:Zuckerberg doubles down on Facebook political ads policy ... by semiotagonal on Thursday October 31, 2019 @03:43PM (#21412827)
Well, when it establishes a dominant position in the market using tactics that are no longer allowed, we do get a right to say that they should be broken up, or forced to start from scratch without their user data.

My own two cents is that Facebook should be dismantled to restore competition, then be allowed to do whatever it wants.

Re:Zuckerberg doubles down on Facebook political ads policy ... by TooSmugToFail on Thursday October 31, 2019 @04:51PM (#21413598)
Facebook should be dismantled because they effectively broke democracy.

From the earliest of its beginnings, one of the greatest flaws of democracy was masses being susceptible to manipulation, and Facebook massively amplified this. It has been repeatedly and reliably used for manipulation of voters with unprecedented effectiveness and on an unprecedented scale.

Trump and Brexit showed that even the oldest and most mature democracies are not impervious to such manipulation.

I was shocked how Facebook's Libra initiative quickly detracted people: all of a sudden, we're all discussing whether they should be allowed to run crypto currency, and nobody is talking about how they broke democracy. Almost as if the whole Libra thing is a giant distraction...

Re:Zuckerberg doubles down on Facebook political ads policy ... by core-questions on Thursday October 31, 2019 @04:13PM (#21413219)
Because Facebook occupies a nearly-monopolistic position that has somewhat replaced the public square in modern life. It's not just any other service, anymore; it's far bigger and needs to be legislated upon as such.
Re:Zuckerberg doubles down on Facebook political ads policy ... by philipov on Thursday October 31, 2019 @10:00PM (#21415674)
Things stop being opt-in when too many people start using them. There's a point where private platforms become so big they begin to function as public platforms. At that point, not opting in becomes tantamount to becoming an off-grid prepper, or religious hermit. Participating in society is technically opt-in as well, but because it is tied into all parts of life, not opting in requires you to opt out.
Re:Zuckerberg doubles down on Facebook political ads policy ... by 205guy on Thursday October 31, 2019 @11:01PM (#21415928)
Because that is what they advertize themselves as (connecting with people and seeing what they post), they should be held to the image they project.

The truth is they let you see most of your friends' and family's posts, but pretty much any commercial or non-profit's post is held for ransom. If you "like" a local band or want to hear from the local gardening club, they will be encouraged to pay to "boost" their posts to you.

If fb had to say "you will see the posts from your connections based on how much they pay us," up front when registering and in all their ads (like the fast-talking disclosures in US drug advertizing), then people would have a more accurate view of the service they are using. Of course, long privacy disclosures would be necessary too.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Braggadocious on Thursday October 31, 2019 @07:23PM (#21414810)
I would argue facebook isn't a 100% opt in service at all. When political advertising on facebook won Trump the election, that changed the global landscape for everyone, regardless whether they were on facebook or not. It's like saying the automotive industry or the oil industry are a 100% opt in service, so why regulate them either? Facebook has as much of a tailpipe as any other commercial enterprise with effects felt by everyone.
Re:Zuckerberg doubles down on Facebook political ads policy ... by aggie on Thursday October 31, 2019 @12:35PM (#21410645)
It's not going to show up in everyone's feed if you pay either. You're just talking degrees of exposure. Getting to 100% of eyeballs vs. 80% or 10% is arbitrary.
Re:Zuckerberg doubles down on Facebook political ads policy ... by lonelappde on Thursday October 31, 2019 @01:06PM (#21411037)
Why do people with extra time get to be heard more than people with extra money? I don't have the ability to take 20% time off my work to promote my message, but I have saved up some money.
Re:Zuckerberg doubles down on Facebook political ads policy ... by notSupplied on Friday November 01, 2019 @03:32AM (#21416862)
One can have 1000x more money than a middle class person, but there are no "time billionaires"
Re:Zuckerberg doubles down on Facebook political ads policy ... by xwowsersx on Thursday October 31, 2019 @12:16PM (#21410375)
Yes, but ads with no reach effectively means you have no meaningful voice in the public discourse. So it's free speech, but without any teeth.
Re:Zuckerberg doubles down on Facebook political ads policy ... by aggie on Thursday October 31, 2019 @12:38PM (#21410679)
Why should any individual be given outsize voice in a democracy, if not by amplification from many others?
Re:Zuckerberg doubles down on Facebook political ads policy ... by whiddershins on Thursday October 31, 2019 @12:53PM (#21410872)
Well I think people who put in more effort get more influence on average.

Effort can take the form of standing on the street holding a sign, and it takes money to make a sign, and time to stand there.

It can take the form of going door to door and talking to people and giving them printed materials. You need the money for the printed materials, and the time to canvass the neighborhood.

Same for running for local political office.

Same for making a documentary, or a podcast, or a YouTube channel.

Same for running a Facebook ad.

Communication takes time and money. Getting money also takes time, to earn it, to inherit it, to ask donors or investors for it...

There’s no way to have any communication at all without these elements.

Re:Zuckerberg doubles down on Facebook political ads policy ... by wolco on Thursday October 31, 2019 @03:19PM (#21412568)
No one is given anything you want a largerr voice join up with others.

Those with money can pay someone to tell someone else something.

Those with time can tell everyone they meet.

That's how a democracy. Some have bigger voices compared to others.

Re:Zuckerberg doubles down on Facebook political ads policy ... by lonelappde on Thursday October 31, 2019 @01:07PM (#21411065)
Why is outsized voice reserved only for the promotion of consumerist consumption? That's the pnly political view that deserves a microphone?
Re:Zuckerberg doubles down on Facebook political ads policy ... by CharlesColeman on Thursday October 31, 2019 @01:15PM (#21411184)
> Yes, but ads with no reach effectively means you have no meaningful voice in the public discourse. So it's free speech, but without any teeth.

Zuck himself, ironically, has helped create that situation by deliberately reducing organic reach to force people to pay to be heard.

This is a cynical ploy for money on Zuck's/Facebook's part. If they really cared about free speech, they wouldn't hobble the organic reach of political actors.

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Thursday October 31, 2019 @01:33PM (#21411396)
It's possible for both of those things to be true at the same time -- that they should neither deliberately restrict organic reach nor refuse political advertising on the basis of content.
Re:Zuckerberg doubles down on Facebook political ads policy ... by philipov on Thursday October 31, 2019 @10:08PM (#21415709)
Right, they should refuse all advertising, regardless of content. They have made themselves into the largest public platform and have no business taking bribes. If they want to be a profit-generating business, they should stop being the public forum.
Re:Zuckerberg doubles down on Facebook political ads policy ... by newen on Thursday October 31, 2019 @12:36PM (#21410653)
That's why people build movements, why activism is a thing. Money shortcuts all of that and gives undue voice to people with the most money.
Re:Zuckerberg doubles down on Facebook political ads policy ... by jackinloadup on Thursday October 31, 2019 @01:05PM (#21411031)
By that definition people who want to voice their opinions shouldn't pay for any service which would amplify that voice. That could be a sign, megaphone, stage, internet, website, youtube channel (camera).

If I'm able to have more signs or youtube channels people will pay more attention to me and thus I'm using an advantage the other party may not have the financial ability to respond to.

I think this idea could go further but it seems obvious that money is another unbiased tool to promote your speech. Money doesn't have a political affiliation. People can use money in a biased way just like they can use a camera, tv channel, or sign to have a bias. The medium isn't biased the way it's used is.

Re:Zuckerberg doubles down on Facebook political ads policy ... by newen on Thursday October 31, 2019 @01:52PM (#21411636)
But you are ignoring the difference in power that people have in this context. Especially in this age, when inequality is so high, it is naive to consider money to be an unbiased tool.

Especially when we already live in a massively unequal stage where a few coorporations have access to the most popular websites, magazines, newpapers, tv channels, allowing money into this equation as an unbiased tool will only increase this inequality in the ability to spread a message.

I think we as a society should make changes so that money has as little influence as possible. Of course, that battle will never end and there will be pushback from the small minority of people of have the overwhelming amount of wealth in this world, but changes such as banning political ads in twitter is a very good start.

Re:Zuckerberg doubles down on Facebook political ads policy ... by matz1 on Thursday October 31, 2019 @07:06PM (#21414698)
I don't think you can eliminate inequality. So you remove money, then it will simply be replaced by something else. Then there will be someone who has more of whatever it is that replaced money, thus you create different kind of inequality.
Re:Zuckerberg doubles down on Facebook political ads policy ... by newen on Friday November 01, 2019 @12:57AM (#21416376)
Why does there have to be some permanent solution to a problem? There is no permanent solution to crime, for example. You just have law enforcement because we as a society decided that crime is bad.

Similarly, if we decide that inequality in terms of being able to politically influence people is bad, and money exacerbates that inequality, then we can ban political ads. And if something else comes along that does the same thing, ban that too in a way that makes sense.

Having such a small number of people wield such huge political influence is a shame, but what is even worse is when people accept that as inevitable and perpetuates that myth.

Re:Zuckerberg doubles down on Facebook political ads policy ... by matz1 on Friday November 01, 2019 @08:48AM (#21418142)
In regards to crime, i think you are talking about reducing crime, not eliminating it.

My post was just talking about eliminating inequality. I make no claim about reducing inequality.

Re:Zuckerberg doubles down on Facebook political ads policy ... by newen on Friday November 01, 2019 @09:14AM (#21418349)
That's really a motte and bailey situation then, isn't it? You say that you are talking about eliminating inequality, but then you use that to argue that reducing inequality isn't possible while still allowing yourself to retreat to the eliminating inequality position when challenged.
Re:Zuckerberg doubles down on Facebook political ads policy ... by matz1 on Friday November 01, 2019 @09:31AM (#21418541)
I say eliminating inequality may be impossible. No where I make claim about reducing inequality.
Re:Zuckerberg doubles down on Facebook political ads policy ... by wolco on Thursday October 31, 2019 @03:28PM (#21412654)
Money is our best proxy for work/effect.

Removing money has been tried in places like Russia. People stop working and if they are forced will not try as hard.

Money has been part since the beginning. To vote you needed to own property which made sense because land owners paid the government in the form of taxes. Personal income taxes came after the war to pay for the war debts.

Re:Zuckerberg doubles down on Facebook political ads policy ... by chillacy on Thursday October 31, 2019 @03:53PM (#21412990)
I don't see the parent's post advocating for removing money entirely, rather flattening the curve or reducing the winner-take-all effect. I think most of us would be happy with not a flat curve but a more gentle gradient, instead of a hyper exponential curve.

By the way every time there's an unrestrained hyper exponential curve, it leads to civil unrest pretty quickly. A lot of terrible things come in the wake of economic hardship.

Re:Zuckerberg doubles down on Facebook political ads policy ... by aluminussoma on Thursday October 31, 2019 @12:51PM (#21410842)
Is activism so pure? The activists I see have nice signs and people protesting during business hours when the rest of us are working. Printing good signs costs money. There is big money behind a lot of activists, just better hidden.
Re:Zuckerberg doubles down on Facebook political ads policy ... by nicpottier on Thursday October 31, 2019 @01:07PM (#21411066)
Maybe at least that's creating some employment opportunities? Especially in an auction model like Facebooks we are spending millions (billions?) in a zero sum game where people bid against each other to no benefit except Facebook's.
Re:Zuckerberg doubles down on Facebook political ads policy ... by bobcostas55 on Thursday October 31, 2019 @01:57PM (#21411705)
If a group wants to write an article, they can just write an article. Newspapers increase the reach of those with money. That is exactly what they do and nothing more. Why would we want to further amplify the voice of those who have money?
Re:Zuckerberg doubles down on Facebook political ads policy ... by Angostura on Thursday October 31, 2019 @10:08AM (#21408929)
I humbly disagree

> it would be natural for them to try paying for ads, and the obvious place to put ads are on social media

It would be natural to them to post to their Facebook page because that's what social media is for and then for their committed network of supporters to repost etc.

Remember - that's the advantage of social media - you can quickly get the work out to your supporters without having to go through intermediaries, or having to pay for advertising.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Lazare on Thursday October 31, 2019 @10:12AM (#21408979)
That's not how social media works. Feeds are highly curated.

> you can quickly get the work out to your supporters without having to go through intermediaries, or having to pay for advertising.

How do you think Facebook makes money? And as a followup, why do you think people pay money to run ads on Facebook?

Like, I 100% agree with you that this is how it should work, and it's how we all thought it would work 15 years ago, but it feels oddly disconnected from the world we live in.

Re:Zuckerberg doubles down on Facebook political ads policy ... by v4dok on Thursday October 31, 2019 @10:19AM (#21409064)
Indeed this is the way it works but I think you restrict your view by taking social media as some society constant. If there is no way for the public to find the information it looks for in a meaningful way in facebook or twitter, it will migrate to something else or push it to change.

It might push the platforms to feed people with an equal share of all sides instead of feeding them what the "want" and anyone else has to pay

Re:Zuckerberg doubles down on Facebook political ads policy ... by roenxi on Thursday October 31, 2019 @10:41AM (#21409321)
Paid advertising to get ideas out has existed for at least as long as we've had newspapers and probably a lot longer.

Take this case, for example. URL says it all: https://www.goodnewsnetwork.org/muslims-take-out-full-page-n...

It sounds nice to say that we are going to keep some communication channels free of political speech. It is an option. But it is possible (I claim: likely) that more communication leads to better political outcomes, so sealing off easy-to-use channels like advertising may not actually help.

Re:Zuckerberg doubles down on Facebook political ads policy ... by JohnFen on Thursday October 31, 2019 @11:42AM (#21409977)
> But it is possible (I claim: likely) that more communication leads to better political outcomes

Not when that speech is deceptive, and particularly not when people can pay money to a company to ensure that those lies are disseminated as widely as possible.

Re:Zuckerberg doubles down on Facebook political ads policy ... by kyboren on Thursday October 31, 2019 @04:00PM (#21413068)
> But it is possible [...] that more communication leads to better political outcomes

I believe this is true and also that this is basically the hypothesis motivating freedom of speech under law. However, I believe that modern digital political advertising is a very different kind of communication than the open, genuine discussion in a free marketplace of ideas that free speech advocates often envision.

I think one big problem is information fragmentation taken to the extreme: Each person is now subjected to his or her own individually-targeted propaganda. It is a non-genuine, abusive form of individualized communication that in my opinion tends to erode opportunity for political consensus.

In my view, some forms of political advertising are perfectly acceptable. Attending a political debate and arguing well for your candidacy is perfectly acceptable. Enlisting Cambridge Analytica or foreign intelligence services to employ individual psychometric profiles to serve up the most effectively manipulative propaganda is not acceptable.

Advertising that is more generally broadcast as opposed to narrowly targeted is perfectly acceptable, and potentially even desirable for political discourse. Advertising that is "too" targeted is potentially corrosive to political discourse. I would love to see proposals on how to draw the line, legislatively, that would address these concerns and also pass strict scrutiny.

Re:Zuckerberg doubles down on Facebook political ads policy ... by birdyrooster on Thursday October 31, 2019 @05:58PM (#21414163)
Social media works this way on the scale of millions of people.

People disseminate unpaid political messages all the time. Curated feeds or not, they are seeing things which are popular amongst them and they reshare posts they like.

You can argue that people aren't interested enough in politics, but paid ads are not a good and balanced way to get people engaged. It leads to them having an even more skewed view of politics as it biases them towards the interest of those with the most money for political ads (as opposed to what is best for their community). Those interest can align in theory, but if we are trying to select the optimal system, why add paid advertisements if we don't need to?

Re:Zuckerberg doubles down on Facebook political ads policy ... by frankbreetz on Thursday October 31, 2019 @10:36AM (#21409252)
Twitter bans political ads, I am pretty sure they still plan on making money.
Re:Zuckerberg doubles down on Facebook political ads policy ... by sk84life on Thursday October 31, 2019 @10:44AM (#21409366)
Twitter,Facebook and Google are all same institute to damp down privacy towards full controlled speech if any.

Please, don't use these sandboxes .. Programmers create real social media for people. Make internet great again, please.

Re:Zuckerberg doubles down on Facebook political ads policy ... by CharlesColeman on Thursday October 31, 2019 @12:48PM (#21410795)
> Feeds are highly curated.

Nitpick: IMHO, feeds aren't curated, since curation implies some kind of human judgement at the least (and preferably an expert's judgement). Feeds are algorithmically sorted. Calling them curated debases the term.

Re:Zuckerberg doubles down on Facebook political ads policy ... by indymike on Thursday October 31, 2019 @10:40AM (#21409310)
That was the case years ago. Facebook does not show every post in your followers stream. Once you get to a certain size, you have to pay to ensure the message gets delivered with boosted posts and such. Many of these political organizations have popular Facebook pages and still have to pay to get their posts into their followers streams.
Re:Zuckerberg doubles down on Facebook political ads policy ... by rebuilder on Thursday October 31, 2019 @12:34PM (#21410629)
Aha, now it makes sense that Zuckerberg is so insistent on keeping political ads.
Re:Zuckerberg doubles down on Facebook political ads policy ... by goldenkey on Thursday October 31, 2019 @12:45PM (#21410764)
The old Myspace behavior of friending everyone you met online has benefited FB in spades... Wow.
Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @10:08AM (#21408934)
Claiming that we must be reliant on private corporations for free speech is a corruption of the very concept. I don't agree with your argument, but to the extent that there's any truth to it the remedy can only be to fix the underlying problem—not submitting to it.

To be clear, my objection isn't to all online advertising but specifically to Zuckerberg defending Facebook's policy with an appeal to free speech. Obviously speech without funding is weak an ineffective, but if Facebook voluntarily chose to eliminate all political advertising, it is irrational to claim that your freedom of speech has been curtailed. Facebook's existence isn't promised to you.

Re:Zuckerberg doubles down on Facebook political ads policy ... by missosoup on Thursday October 31, 2019 @10:36AM (#21409257)
Claiming that one can meaningfully express free speech without relying on corporations is delusion.

If you aren't wielding the megaphone that is twitter/fb/youtube/whatever, then you are not going to be heard. That's just a fact at this point. Social media has in fact lowered the barrier to entry for expressing speech to large audiences, because before social media there were only newspapers and TV networks that cost significantly more and had significantly more preference towards specific agendas.

I understand the ideological desire for that not to be the case, and maybe society could stop and think how to fulfil that desire, but ignoring the facts of today is not constructive at all.

Re:Zuckerberg doubles down on Facebook political ads policy ... by docbrown on Thursday October 31, 2019 @11:20AM (#21409736)
> If you aren't wielding the megaphone that is twitter/fb/youtube/whatever, then you are not going to be heard. That's just a fact at this point.

I disagree. This is only a blanket statement to be taken as fact.

Politicians have been doing town halls, focus groups, and public speeches for decades. Just because we suddenly have social media sites to project their voices to a mich larger audience doesn’t erase all of those. While spending on digital ads have gone up tremendously i’m sure, if we take them out of the equation, people will still be able to hear their candidates voices. Social media websites are not the be-all and end-all of political discourse.

Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @10:50AM (#21409430)
I'm not ignoring facts; I agree we're probably never going to get away from a society where the "real" free speech is a privilege of the wealthy. I only seek to remind us of the principles which run deeper than the specific challenges of this moment.
Re:Zuckerberg doubles down on Facebook political ads policy ... by Lazare on Thursday October 31, 2019 @10:21AM (#21409092)
> Claiming that we must be reliant on private corporations for free speech is a corruption of the very concept

I don't disagree with you! And I think if you'll look around, you'll see it is true. Your ability to get your viewpoint out is, perhaps more than at any other time since the 19th century, dependent on it being deemed acceptable by a handful of powerful gatekeepers. Between the incredible amount of consolidation we've seen in media companies, the dominance Google has on search, the dominance Apple and Google have on app stores, and the dominance a small handful of social media and messaging corporations have on communication, it's kind of amazing how few entities control what so many get to see in every context.

I really, really welcome suggestions on how to fix this. But I don't think pretending it doesn't exist is the answer.

Re:Zuckerberg doubles down on Facebook political ads policy ... by tghw on Thursday October 31, 2019 @10:42AM (#21409334)
First step would be banning political ads on social media platforms. And then everywhere else.

The problem with your initial argument is that paid political ads give even more power to the gatekeepers. It also overlooked the issue that more money equals more speech, meaning grassroots political movements are at an even bigger disadvantage because of the disparity of funds than if everyone had to get their message out organically.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Shivetya on Thursday October 31, 2019 @02:08PM (#21411817)
The press is nothing more than a collection of private organizations and until the advent of the internet and sites to include facebook many of their shenanigans went unchecked.

the is the problem with free speech, you accept you will have both and good and hopefully with a preponderance of free speech the good will out weigh the bad.

once you start trying to limit who and where you give bad speech the edge because those who set the rules also determine which is which

the real threat to free speech and democracy is from those sitting in office successfully scaring the people into letting them set limits on who can say anything and what they can say when in reality the only group that should face any such limits are those in office and those beholden to them and the party they represent.

Re:Zuckerberg doubles down on Facebook political ads policy ... by RomanBob on Thursday October 31, 2019 @12:17PM (#21410381)
It's not possible to be fixed because the majority of people are apolitical, highly illogical and vain.

Democracy as a system dispowers the individual (what is a single voice in a sea of milions). It is perfectly rational to not vote (your single vote would never matter, while the time it takes to go vote will).

Since most people want to spend their lives infinity-scrolling a facebook feed, and for some reason political power can be derived from these people, then facebook will have power by deciding what these people get to see, and if it's not facebook then it's twitter, or google, or the ISP, or the department of the internet, or the TV channels, so on and so forth.

only 0.1% of people care about free platform.

Re:Zuckerberg doubles down on Facebook political ads policy ... by _jal on Thursday October 31, 2019 @10:13AM (#21409000)
Well, I'm sympathetic to where you're coming from, but this is muddled.

"Freedom of the press belongs to those who own one" has been a cliche for a long, long time, and while it is a little flip, there's a truth there. Your freedom of speech does not require me or anyone else to amplify it. Or even listen.

Put another way, do you believe you should be forced to tell other people my message? What about everyone else's?

Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @10:26AM (#21409140)
What I will say is that both extremes are unworkable—from blanket bans to the authoritarian forcing of companies to publish poltical ads against their will.

Everything was fine back when the newspapers had a healthy tension between revenues and credibility. And when the sheer quantity of advertising venues was small and the advertisements devoid of third-order ulterior motives.

Until we can reign in the excesses of online advertising, it's more prudent to be cautious than dive further into the abyss.

Re:Zuckerberg doubles down on Facebook political ads policy ... by davinic on Thursday October 31, 2019 @10:41AM (#21409332)
You're presenting a false dichotomy.

Another solution would be to allow the ads but disallow personalized targeting.

Re:Zuckerberg doubles down on Facebook political ads policy ... by burtonator on Thursday October 31, 2019 @01:53PM (#21411649)
One problem is that we have two extremes:

- Twitter: no political ads - Facebook: any political ads, including lying.

It would be nice to at LEAST have an agreement that ads saying things that are objectively incorrect should not be run.

For example, if I ran an ad that said "Hacker News was owned by Rupert Murdock" (which is false) then this ad should be blocked.

There might need to be some penalty applied retroactively. Like if you're busted running a fake political ad your company is on timeout for 60 days.

To be fair, I realize this is a difficult problem this is why we might have to add a penalty period.

Surely we can live in a world where we have facts, right?

Re:Zuckerberg doubles down on Facebook political ads policy ... by austincheney on Thursday October 31, 2019 @04:21PM (#21413297)
> You might say - and I'd certainly agree - that the real problem is a world where everyone is on Twitter and Facebook to the exclusion of all else

Then I would say you are living in artificial world delightful for advertisers. I have a Twitter account that I have not really used in a decade and nobody else in my family has ever touched Twitter. My wife has a Facebook account she uses to keep in touch with family, but nobody else in my family has a Facebook account. I know MANY people in my professional world who have neither.

Re:Zuckerberg doubles down on Facebook political ads policy ... by jakelazaroff on Thursday October 31, 2019 @12:23PM (#21410464)
That's just how money works, though: the more you have, the more you can amplify your speech. The "media" (including social media) is really just a group of people with a lot of money who use it to selectively amplify messages.

To that end, I think your position is contradictory. If X group has a moral right to use their money to promote speech via ads, why shouldn't media owners have the same right to use their money to promote speech via their platforms?

Re:Zuckerberg doubles down on Facebook political ads policy ... by crtlaltdel on Thursday October 31, 2019 @12:57PM (#21410917)
don't "traditional" media outlets already decide what ads to run, and reject ads that do not meet their standards (along with any applicable regulatory constraints)? i was under the impression that even the Penny Saver circulars reserve the right to deny ad placements based on their own, internal standards.

obviously i don't know much about this area...if anyone has canonical references they could point to i'd love to learn more.

Re:Zuckerberg doubles down on Facebook political ads policy ... by tripzilch on Sunday November 03, 2019 @10:14AM (#21434296)
You're just switching one filter "is covered by the media" for another filter "has money to pay for ads".
Re:Zuckerberg doubles down on Facebook political ads policy ... by birdyrooster on Thursday October 31, 2019 @05:51PM (#21414085)
You mentioned a minor downside to limiting paid political ads online. We get a huge upside in return.

The game we want is one where political movements can organically gain traction based on popularity.

In this world where political ads are banned, movements don't need financiers to be as successful as they could be. In your example, it's ironic you mention the civil forfeiture movement, because they are exactly the type of people who aren't spending money on ads. PACs and Super PACs for election campaigns are doing the spending. I wish you would acknowledge this.

Re:Zuckerberg doubles down on Facebook political ads policy ... by stjohnswarts on Thursday October 31, 2019 @04:44PM (#21413542)
It doesn't matter, this is a private company, if they don't want to fact check political ads then they should stop showing political ads. No one can make them do anything but it might be a public opinion win for Zuck for once and be good for the way people view Facebook. Twitter is right on this one.
Re:Zuckerberg doubles down on Facebook political ads policy ... by xmprt on Thursday October 31, 2019 @09:33PM (#21415545)
Free speech doesn't mean you're free to force others to hear your point.
Re:Zuckerberg doubles down on Facebook political ads policy ... by xwowsersx on Thursday October 31, 2019 @12:17PM (#21410389)
You last point, in parentheses, is exactly right. Came to say the same thing.
Re:Zuckerberg doubles down on Facebook political ads policy ... by riantogo on Thursday October 31, 2019 @11:18AM (#21409720)
So if I run a advocacy group in favor of asset forfeiture but don’t have money to pay Zuck, then what? Screw my advocacy group? You want folks with money to have “more free speech” and don’t see anything wrong with that?
Re:Zuckerberg doubles down on Facebook political ads policy ... by s1artibartfast on Thursday October 31, 2019 @02:32PM (#21412076)
>You want folks with money to have “more free speech” and don’t see anything wrong with that?

Yes, I don't see anything wrong with that.

If I choose to print 1,000 flyers to hand out, I am using money to amplify my voice. Do you see anything wrong with this?

Facebook Ads are no different.

Re:Zuckerberg doubles down on Facebook political ads policy ... by dfalfndfk on Thursday October 31, 2019 @04:49PM (#21413583)
We should cease pretending scale does not matter. Also that analogies are useful. Your flyer analogy is not useful because it does not _replace_ another flyer. A clear analogy would be buying advertising space in a newspaper.

If you were to buy the entire newspaper's advertising space to amplify your voice I would definitely consider it an abuse of power and wrong.

[dead]
Re:Zuckerberg doubles down on Facebook political ads policy ... by Bostonian on Thursday October 31, 2019 @11:49AM (#21410055)
Who gets to determine what the lies are? I think the following frequently-made assertions are misleading:

(1) Women are paid 72 cents on the dollar for doing the same work as men. (2) Rich people pay less taxes than the poor. (3) Blacks are being wantonly killed by the police in large numbers.

However, I think that in a free country, progressives can make ads with such messages, and conservatives are free to debunk them. Likewise, progressives can debunk misleading statements by conservatives.

Re:Zuckerberg doubles down on Facebook political ads policy ... by ceejayoz on Thursday October 31, 2019 @12:12PM (#21410327)
TV stations have been making these judgement calls for decades. It seems to work fairly well.
Re:Zuckerberg doubles down on Facebook political ads policy ... by Bostonian on Thursday October 31, 2019 @01:30PM (#21411359)
They usually don't:

In phony Facebook ad, Warren said most TV networks will refuse ads with a 'lie' but that’s wrong https://www.politifact.com/truth-o-meter/statements/2019/oct...

'Section 315 of the Federal Communications Act of 1934 states:

"If any licensee shall permit any person who is a legally qualified candidate for any public office to use a broadcasting station, he shall afford equal opportunities to all other such candidates for that office in the use of such broadcasting station: Provided, That such licensee shall have no power of censorship over the material broadcast under the provision of this section."

It also specifically says licensees can’t censor "material broadcast by any such candidate."

Broadcasters are bound by that act and therefore can’t reject a presidential candidate’s ad, even if contains false information. (The candidates do have to abide by disclosure rules to make it clear who paid for the ad.)'

Re:Zuckerberg doubles down on Facebook political ads policy ... by bhupy on Thursday October 31, 2019 @10:27AM (#21409155)
How is paid speech not free speech? The paid aspect is just a means to an end. Money itself should not be seen as speech, but speech that costs money is still speech. On a basic level, any self publishing on any form of media has a nonzero cost and you buy some service from some third party eventually. If free speech applied to you but not the person who supplied you a platform, then that freedom only exists in theory and is effectively useless as you can be gagged by way of action against who supplied you your megaphone.

The freedom of advocacy is inseparable from the freedom of speech. It costs money to print pamphlets, buy air time, pay people to stand on the corner, conduct opinion polls, etc.

Say that you or I have a novel political idea that we want to advocate for. How do you propose that we do so? We'd probably form a non-profit, spend money contacting potential allies, convince them on the merits of our case and to donate to us, then spend that money on pamphlets, TV, radio ads, etc. That's freedom at work.

If paid advertisements are not free speech, then the concept of free speech would cease to exist beyond street corner rants.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Traster on Thursday October 31, 2019 @10:41AM (#21409326)
We're talking here about free speech versus compelled speech. There are no restrictions on your right to speech, but we also don't compel anyone to sell you an advertising platform. Anyone is free to choose to sell you a megaphone or not. In this case Zuck gets criticism for choosing to sell megaphones to people he knows are going to use those megaphones to lie.

The case Zuck wants to make is that he should be free from the consequences of choosing to take money to distribute lies. He wants to do so by claiming its his obligation to give free speech to politicians but this is clearly rubbish - it's a protection no other megaphone vendor has. Take CNN for example, they can and do refuse to broadcast some political adverts because they have an obligation. An obligation that Zuckerberg contents shouldn't exist. What he is advocating for is a fundamental re-definition of what free speech in the US means.

Re:Zuckerberg doubles down on Facebook political ads policy ... by bhupy on Thursday October 31, 2019 @10:49AM (#21409412)
I think you might be confusing the First Amendment with the principle of Free Speech.

Per the First Amendment, Zuck can do whatever he likes with his platform. He can refuse to broadcast whatever he wants, just like CNN and other news networks. But just as important, he is free to NOT refuse to broadcast whatever he pleases. There are no legal consequences for that (outside of the narrow exceptions in Brandenburg v Ohio).

The argument that he is making is that he wants Facebook to be a platform that upholds the ideal of free speech. Whether or not Facebook follows through and actually practices this philosophy equally, remains to be seen.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Traster on Thursday October 31, 2019 @11:33AM (#21409883)
I'm not confusing the two, there are inherently two parts to this. Because obviously, if you do buy the idea that we're literally just talking about the principle of free speech, then we have literally hundreds of lines of the facebook terms of service that we need to discuss - since those are limits on speech. In fact, the statement he put out on facebook literally says that his company's defence of free speech is not absolute.

The problem is, that it appears that buy buying a facebook advert you're essentially buying the ability for facebook to refuse to scrutinize you. The argument he's actually trying to make is:

>Should we block all political ads? Google, YouTube and most internet platforms run these same ads, most cable networks run these same ads, and of course national broadcasters are required by law to run them by FCC regulations.

But that's a lie. People aren't criticising Facebook for running the same ads that run on CNN. They're criticising facebook for running ads that CNN refuses to run. But instead, he completely fails to engage with the fact that cable networks have a different, coherent policy. Whilst Facebook's policy is that they're both a free speech platform, but also that they spend more money on getting harmful content off their platform than any other company in the world. That's the reason it's confusing - because the criticism of facebook isn't that its adhering to free speech principles, it's that its selectively using free speech as a defence when it suits them.

Re:Zuckerberg doubles down on Facebook political ads policy ... by ben509 on Thursday October 31, 2019 @10:53AM (#21409450)
> The case Zuck wants to make is that he should be free from the consequences of choosing to take money to distribute lies.

The "free from consequences" argument is a thin rationalization for political thuggery. You can't make your case intellectually, so you're going to go after people's livelihoods.

Re:Zuckerberg doubles down on Facebook political ads policy ... by r00fus on Thursday October 31, 2019 @11:53AM (#21410114)
Maybe we can call it FaceSpeech. Where the platform owner can decide who gets to talk. It's even better when we don't know who paid or how much.
Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @10:43AM (#21409348)
You're arguing a point nobody is defending. Obviously it costs money to speak loudly. The question is whether political speech can withstand the age of overwhelming scale, extreme anonymity, weaponised psychology and machine learning.

This is a problem far greater than literally anything that could be broadcast in a radio spot. And for now, the photocopiers and push pollers still exist no matter what happens with Facebook.

Re:Zuckerberg doubles down on Facebook political ads policy ... by ben509 on Thursday October 31, 2019 @10:57AM (#21409503)
> The question is whether political speech can withstand the age of overwhelming scale, extreme anonymity, weaponised psychology and machine learning.

Except no one has proposed banning bots, machine learning, or shutting down anonymous actors. Those are all boogeymen.

Any paid ad can be required to be transparent to whatever degree we want to impose on the advertiser.

That's why, honestly phrased, this question would be, "will my side continue to stay in power if the other side is allowed to get their message out?"

Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @11:13AM (#21409665)
To be clear, my objection isn't to all online advertising but specifically to Zuckerberg defending Facebook's current policy with an appeal to free speech. It's not for Facebook to protect your rights here.

I don't think any Government should force Facebook's hand; rather they should seek to protect their social license and act independently in their own best long-term interests—as Jack Dorsey recently did for Twitter.

Re:Zuckerberg doubles down on Facebook political ads policy ... by solinent on Thursday October 31, 2019 @01:11PM (#21411124)
There need to be (and are) reasonable exemptions to free speech, such as hate speech. If someone was targeted in an advertising campaign, and the advertisement threatened to murder them, then it would be certainly illegal. Except there's no way for anyone to police Facebook, and therefore these advertisements could thrive. Facebook's standards for advertisements may not meet the law's standards.

We want free speech, not a lawless society. I hope.

Re:Zuckerberg doubles down on Facebook political ads policy ... by newfriend on Thursday October 31, 2019 @05:22PM (#21413831)
Hate speech doesn't exist in the US, and I hope it never does. We don't need more laws deciding what an individual is allowed to say.

To your point, how is there no way to police threatening messages advertised on facebook? It seems quite easy to figure out who paid for the ad if they are indeed breaking the law with threats.

Re:Zuckerberg doubles down on Facebook political ads policy ... by solinent on Friday November 08, 2019 @07:54PM (#21488675)
That's just a technicality, a semantic discussion of what hate really is. By the colloquial definition the laws do exist. You can look up the fighting words doctrine. Threats of violence do not fall under hate speech, but are definitely illegal, look up the definition of assault in the US.
Re:Zuckerberg doubles down on Facebook political ads policy ... by tghw on Thursday October 31, 2019 @10:47AM (#21409397)
No one is saying paid speech is not free speech. Obviously it is.

The flawed argument Zuck made is that in order to have free speech we must have paid speech. That's a self-serving fallacy.

There's a difference between paying for printing costs and paying a middle man to distribute your message to an arbitrary number of people, especially when that middle man has zero accountability and zero marginal cost.

Re:Zuckerberg doubles down on Facebook political ads policy ... by bhupy on Thursday October 31, 2019 @10:53AM (#21409459)
It looks like you've misrepresented not one, but two arguments.

> No one is saying paid speech is not free speech.

The parent to whom I was responding said "It's interesting how hard Zuck is working to try and conflate the idea of 'free speech' with paid advertisement", implying that they believe that paid speech is not free speech.

> The flawed argument Zuck made is that in order to have free speech we must have paid speech.

Zuck never said that. From the article, he is quoted as having said: "Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates,"

Re:Zuckerberg doubles down on Facebook political ads policy ... by tghw on Thursday October 31, 2019 @02:25PM (#21411991)
You have it backwards. Conflating free speech with paid ads isn't about whether the paid ads are free speech, it's whether paid ads are necessary for free speech. That's an important distinction, and is clearly the argument the OP is making.

Zuck never said it explicitly, but it's strongly implied from his conflation of free speech and paid ads that he thinks paid ads are necessary for the freedom of speech.

That's where the fallacy lies. Paid ads, while being free speech, skew the messages' reach. It's cute that he tries to use a grassroots message as the upside, but it overlooks two massive problems that are pervasive on his platform.

1. The deeper your pockets, the louder your megaphone. It doesn't really matter that the little guys can also buy political ads if the big players can drown them out. In fact, I would say it has the opposite effect than the one he suggests. A grassroots effort with a compelling message can make waves without political advertising, e.g. the Arab Spring. But in an environment where most political messaging is ad-based, a small effort will never have enough resources to compete with a larger foe.

2. There is no accountability in the political ads. In one example, there are at least 10 "different" pages all disseminating the same false messages, coordinated at the same time. Yet Facebook says these are unrelated pages. Being as there is no reporting of who is funding the ads, it's impossible to tell if it is a candidate, a PAC, or a foreign power backing them. And as we've seen, that lack of accountability can be very problematic.

We have a lot of rules about political speech because we have seen over time how it can be abused. Social media did not exist at the time, but now it has more power than any other form of media. Twitter sidestepped the whole issue, and kudos to them for it. Candidates and PACs can still get their messages out, but now it has to be on merit rather than money. Facebook is going the opposite direction, and that's a problem.

Re:Zuckerberg doubles down on Facebook political ads policy ... by ouid on Thursday October 31, 2019 @11:49AM (#21410064)
You're starting with dumb axioms. Free speech is obviously not a self consistent principle in the way that you're talking about it. Unregulated speech with no protection for fair apportionment of the channels of speech is very obviously not free. A silly example, do I have the right to speak exactly out of phase with you so that you can't be heard from some directions? Do I have a right to buy every local news station and have them all report the same thing? Both of these are me restricting your speech with my speech.

Paid advertising is not fundamentally different from these.

Re:Zuckerberg doubles down on Facebook political ads policy ... by fennecfoxen on Thursday October 31, 2019 @09:47AM (#21408651)
"Mr. Paine! I submit that your pamphlet, _Common Sense_, is not free speech! If it was part of your free speech, surely your printers must print my pamphlets despite the fact that I have no money to pay for them." — some colonial judge in the service of the Crown, probably
Re:Zuckerberg doubles down on Facebook political ads policy ... by fennecfoxen on Thursday October 31, 2019 @10:00AM (#21408830)
Postscript:

Hey, if you liked this one, but need a more recent example, you should try getting together with a bunch of people, setting up a little not-for-profit organization[1], soliciting donations, and using that money to make a documentary about your political opponents, decrying them as unfit for public office -- then get in a court case with the FEC telling you that you can't show the movie, because there's going to be an election.

[1] Not a 501(c)(3) charity, mind you; donations aren't tax-deductible. Just a 501(c)(4) not-for-profit.

Re:Zuckerberg doubles down on Facebook political ads policy ... by hindsightbias on Thursday October 31, 2019 @12:03PM (#21410212)
Your subsidized access to freedom is ovah: https://coloradosun.com/2019/02/11/cable-franchise-fee-limit...
Re:Zuckerberg doubles down on Facebook political ads policy ... by rayiner on Thursday October 31, 2019 @02:02PM (#21411751)
While Facebook is obviously not bound by the first amendment, the fact that something is paid doesn’t undermine its nature as free speech. Thomas Paine’s “Common Sense,” which sparked the American Revolution, was published and sold for profit. https://www.printmag.com/editors-picks/power-of-print-common.... (Though Paine donated his share to the Continental Army.)

Paine got his message out by contracting with for-profit publishers to disseminate his book. Facebook is just the new version of that.

Re:Zuckerberg doubles down on Facebook political ads policy ... by harryh on Thursday October 31, 2019 @03:47PM (#21412888)
I think there is a pretty clear difference between publishers which sell speech to people that want to buy it and advertisers that take money in return for putting speech in front of people automatically.

Maybe both forms of money entangled speech are worthy of the same protections. But they are two different things.

Re:Zuckerberg doubles down on Facebook political ads policy ... by shawndrost on Thursday October 31, 2019 @04:07PM (#21413135)
As I understand the function of a publisher, it is predominantly about marketing and distribution, and putting a book in front of people who otherwise wouldn't have heard of it or bought it.
Re:Zuckerberg doubles down on Facebook political ads policy ... by harryh on Thursday October 31, 2019 @09:48PM (#21415622)
Yes, but publishers just give people the opportunity to buy something.

Advertisers put the speech in front of people whether they want to buy it or not.

Re:Zuckerberg doubles down on Facebook political ads policy ... by schainks on Thursday October 31, 2019 @04:35PM (#21413453)
"You can be unethical and still be legal that's the way I run my life haha." — Mark Zuckerberg

https://www.businessinsider.com/exclusive-mark-zuckerbergs-s...

Re:Zuckerberg doubles down on Facebook political ads policy ... by mattnewton on Thursday October 31, 2019 @10:52AM (#21409445)
Free != gratis

Free means legally unrestricted by the state here, not free of payment or of private guidelines.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Bostonian on Thursday October 31, 2019 @11:43AM (#21409988)
"It's interesting how hard Zuck is working to try and conflate the idea of 'free speech' with paid advertisements."

My free speech rights include the right to pay for an advertisement to get across my message or to join with others to do so. Progressives dominate the media and academia and want to shut down other outlets.

Re:Zuckerberg doubles down on Facebook political ads policy ... by wavefunction on Thursday October 31, 2019 @11:50AM (#21410072)
>Progressives dominate the media

Don't y'all have Fox News and Sinclair Broadcasting?

Re:Zuckerberg doubles down on Facebook political ads policy ... by gwright on Thursday October 31, 2019 @12:02PM (#21410196)
So you agree that all other media is dominated by progressives and everyone else should just settle Fox News and Sinclair Broadcasting?
Re:Zuckerberg doubles down on Facebook political ads policy ... by wavefunction on Thursday October 31, 2019 @12:59PM (#21410950)
No I don't agree. I am just pointing out that you have outlets available to you. From what I can tell the media is mostly about middle-of-the-road inoffensive capitalism.
Re:Zuckerberg doubles down on Facebook political ads policy ... by jeffdavis on Thursday October 31, 2019 @06:24PM (#21414402)
Free speech is not about the cost. A lot of kinds of speech require some outlay. Censorship is when you are willing to pay the cost, but it's still banned due to content.

Yes, I know we are discussing private censorship which is more acceptable than government censorship. But if FB wants to be considered a general platform, they have to be careful filtering content, including ads.

Re:Zuckerberg doubles down on Facebook political ads policy ... by gojomo on Thursday October 31, 2019 @06:16PM (#21414342)
Paid advertisements are in fact speech covered by US free speech rights. Courts have accepted some limits in purely commercial speech, but political ads tend to receive the same protection as any other utterance, compensated or not.
Re:Zuckerberg doubles down on Facebook political ads policy ... by anm89 on Thursday October 31, 2019 @07:44PM (#21414965)
None of this is a free speech issue. Facebook get's to choose whether you can openly speak there specifically because it is outside the realm of free speech and inside the realm of a private business.

Free speech at least in the US is protected by the constitution so if this was a free speech issue it wouldn't be on the table because the answer would be: you can't restrict it.

They want the speech which is best for their business. What else are they, a corporation, supposed to want?

Re:Zuckerberg doubles down on Facebook political ads policy ... by tmaly on Thursday October 31, 2019 @01:25PM (#21411313)
Yes there are dangers of people and companies with big pockets drowning out your voice. Its natural for Zuck to make his case as that is a huge revenue stream for him.

But the same holds true of the general use of public airwaves. If they are owned or controlled by a select group of people who sit on the boards, their voice and preferences are going to be a lot more powerful than your average joe on the street.

Re:Zuckerberg doubles down on Facebook political ads policy ... by snarf21 on Thursday October 31, 2019 @11:38AM (#21409936)
I think Facebook is evil but it isn't like TV and radio advertising is held to some high level of fact checking or truth. The one minor thing FB might be able to do is to target smaller groups better than tv channels or radio stations.
Re:Zuckerberg doubles down on Facebook political ads policy ... by OkGoDoIt on Thursday October 31, 2019 @04:57PM (#21413651)
Maybe we’re conflating the meaning of the word free here. Advertising is not free as in beer, but maybe it should still be free as in speech? (ironically labeled in this case)
Re:Zuckerberg doubles down on Facebook political ads policy ... by HugoDaniel on Thursday October 31, 2019 @07:15PM (#21414767)
Lets start an advocacy group that advocates that ads should not be used to spread a political message. We can start by creating a facebook page and buying some ads.
Re:Zuckerberg doubles down on Facebook political ads policy ... by krsdcbl on Thursday October 31, 2019 @10:05AM (#21408883)
I think the comparison is lacking, but you do have a point.

It is really more than awkward to use "free speech" to advocate for something that is, inherently, not free.

Re:Zuckerberg doubles down on Facebook political ads policy ... by tanilama on Thursday October 31, 2019 @02:52PM (#21412294)
What he is saying is that Money needs to find a way to speak.

Nothing new, just some sugar coating of 'We Need That Ads Money, are you kidding me?'

Re:Zuckerberg doubles down on Facebook political ads policy ... by perseusprime11 on Thursday October 31, 2019 @08:21PM (#21415162)
It feels like he thinks political advertising on Facebook is the only way to stop Elizabeth Warren.
Re:Zuckerberg doubles down on Facebook political ads policy ... by dominotw on Thursday October 31, 2019 @09:57AM (#21408787)
he didn't say that because of "free speech" , he gave a specific reason for why he thinks they should be allowed. He didn't say its because anyone should be able to say anything.

If his argument was "free speech" he wouldn't have had to support it with "so they can get their message into debates". Why would "free speech" require supporting evidence.

Looks like you are the one doing the conflation :D .

Re:Zuckerberg doubles down on Facebook political ads policy ... by philliphaydon on Thursday October 31, 2019 @09:45AM (#21408622)
Is this a troll comment or are you being serious?
Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @09:50AM (#21408698)
It is self-evidently a reductio ad absurdum, and a well written one at that. It demonstrates the logical flaw in Zuckerberg's argument with one short paragraph.
Re:Zuckerberg doubles down on Facebook political ads policy ... by Derek_MK on Thursday October 31, 2019 @09:47AM (#21408647)
Neither really, it's demonstrating that it's kind of dumb to consider a paid advertisement "speech" for the purposes of "free speech", considering there's inherently a restriction there on how much "speech" you get, because you have to pay for the ability to "speak".
Re:Zuckerberg doubles down on Facebook political ads policy ... by wan23 on Thursday October 31, 2019 @09:57AM (#21408782)
Free speech isn't free in the same way that free beer is. The idea is to avoid restricting what messages are allowed as much as possible. It's not about giving any particular individual a platform so much as making sure that the platform is open to a variety of ideas.
Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @10:05AM (#21408893)
A system without restrictions favours the rich, it favours the dishonest, and it favours those who wield the best weaponized psychology. (And it favours most those with all three.) Your passing reference to platforms being open to a "variety of ideas" is—and I'm sorry in advance for the snark—but it's just adorable.
Re:Zuckerberg doubles down on Facebook political ads policy ... by wan23 on Thursday October 31, 2019 @03:40PM (#21412784)
While I am in fact adorable, you've misunderstood my comment. It's difficult to talk about Zuckerberg's defense of Facebook's policy without having an accurate definition of the principle of free speech. That isn't to say that unlimited free speech is necessarily good or bad. For example, while many people on HN lean towards holding that principle as an ideal, the community also discourages excessively snarky comments.
Re:Zuckerberg doubles down on Facebook political ads policy ... by ls612 on Thursday October 31, 2019 @10:51AM (#21409434)
And a system with restrictions like you want favors the authoritarians, those with the best real world bullying/harassment operations, and those who are well connected.

I’m sorry but liberal democracy isn’t the best form of government because the people are smart (they never have been), it’s the best form of government because the alternative is recurring political violence.

Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @10:59AM (#21409537)
I'm sorry but liberal democracy doesn't infer a strict libertarian view on political campaign messaging.

I don't want to assume you're American, but your fatalistic view of government sure does point towards that. I suggest you spend some time looking at how other liberal democracies handle this challenge. Online political advertising remains a challenge everywhere but usually the same legal and ethical frameworks apply—even if the frameworks still fail at the margins.

And to be clear, my objection isn't to all online advertising but specifically to Zuckerberg defending Facebook's stance by appealing to free speech. I don't think any Government should force Facebook's hand; I think they should seek to protect their social license and act independently as Jack Dorsey recently did.

Re:Zuckerberg doubles down on Facebook political ads policy ... by ls612 on Thursday October 31, 2019 @11:24AM (#21409781)
So far as I can tell most other liberal democracies either handle the issue much the same way as the US does or they just flat out ban political parties that are too “fringe”.

I wouldn’t trust anyone who wanted to be the censor to be the censor.

Re:Zuckerberg doubles down on Facebook political ads policy ... by sjwright on Thursday October 31, 2019 @11:39AM (#21409959)
Few countries are like the USA if you’re willing to look close enough. The differences are there even if they don’t scream out at you.
Re:Zuckerberg doubles down on Facebook political ads policy ... by darkarmani on Thursday October 31, 2019 @11:49AM (#21410060)
That's part of the point of being rich. Most systems favor people with more money and smarter messaging.
Re:Zuckerberg doubles down on Facebook political ads policy ... by ben_w on Thursday October 31, 2019 @10:12AM (#21408988)
There is always a restriction. The platform isn’t open to a variety of ideas but to the biggest spender.

Separately, while some politics revolves around untestable statements of preference (e.g. Purple team “freedom is more important than equality” vs. Teal team “equality is the best foundation upon which freedom can be built”), there are also statements of fact and it is dangerous to allow demonstrably false claims to spread (Antivaxxers are probably the least controversial example of a dangerously wrong meme on this forum, but others exist all the way back to ancient Greek democracy).

Democracy isn’t Magic: If Antivaxxers got 99.9% of the votes they would still be wrong, the only difference is they would cause more harm.

Re:Zuckerberg doubles down on Facebook political ads policy ... by yifanl on Thursday October 31, 2019 @10:20AM (#21409077)
That implicitly means it's biased towards the status quo.
Re:Zuckerberg doubles down on Facebook political ads policy ... by joejerryronnie on Thursday October 31, 2019 @10:15AM (#21409027)
I am staunchly opposed to all the “free” offerings of our more progressive presidential candidates - free healthcare, free college, etc - but free beer could sway my vote.
Re:Zuckerberg doubles down on Facebook political ads policy ... by maxerickson on Thursday October 31, 2019 @10:04AM (#21408873)
"Free" as in "from prior restraint by the government".

It's not a coherent comment in the context of the US 1st amendment.

Re:Zuckerberg doubles down on Facebook political ads policy ... by DavidSJ on Thursday October 31, 2019 @10:23AM (#21409112)
Free speech, as a value, is a broader concept than mere lack of government restraint on speech. It can also pertain to the exchange of ideas in certain private forums.

And by the way, the First Amendment disallows not only prior restraint, but many other government restraints on speech as well. It's just that prior restraint is considered the most egregious and hence subject to the greatest judicial scrutiny.

Re:Zuckerberg doubles down on Facebook political ads policy ... by k__ on Thursday October 31, 2019 @09:51AM (#21408711)
Why should this be trolling?