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Re:Zuckerberg doubles down on Facebook political ads policy ... by Barrin92 on Thursday October 31, 2019 @07:53PM (#21415017)
>What you're missing is that all viewpoints you'll ever see are intrinsically those of someone with the money to promote their voice.

If I may jump in here, I live in a country where political advertisement is strictly regulated and almost all political debate takes place on public television, available to everyone, and there's a commitment to neutrality in reporting and equal representation of all parties.

Now this surely doesn't give everyone the same voice and many people are still marginalised and despite the lack of money involvement are excluded, but it may be worth pointing out that the US status quo is not the only model on this planet.

Instead of increasing the asymmetry by letting those with more money expand their influence even more, you could take measures to level the playing field.

Re:Zuckerberg doubles down on Facebook political ads policy ... by roenxi on Thursday October 31, 2019 @10:54PM (#21415893)
Is your country of a similar size and complexity as the United States? Or are you from one of the smaller countries that is more comparable to a US city?

I can see all sorts of things working for a small country that do not scale to a large country. Something that works well in, eg, Denmark might be appropriate if applied to somewhere of comparable size and complexity like the New York city centre but in appropriate if applied to a continent.

Re:Zuckerberg doubles down on Facebook political ads policy ... by Barrin92 on Thursday October 31, 2019 @10:58PM (#21415913)
I hail from Germany. Not exactly US sized, but not a small country either.

One thing that I think would actually be easier to do in the US to achieve the same thing is to cap and publicly finance campaign spending. Given the strong emphasis on free speech that the US has it might be simpler to go the reverse route. If 'money is speech', even out the playing field on a financial basis.

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Friday November 01, 2019 @02:37AM (#21416657)
I don't think you even need to cap it. Political spending has diminishing returns. Give candidates enough money to allow them to make their constituents aware of their positions and the competing candidate can't undo that just by outspending them.

The problem is when candidates have to take money from special interests just in order to buy enough advertising to cause anyone to have even heard of them. Provide enough public money so that candidates don't have to do that, and then candidates won't have to do that.

Re:Zuckerberg doubles down on Facebook political ads policy ... by thefounder on Friday November 01, 2019 @08:14AM (#21417920)
>> The problem is when candidates have to take money from special interests just in order to buy enough advertising to cause anyone to have even heard of them. Provide enough public money so that candidates don't have to do that, and then candidates won't have to do that.

You forget that there is never enough money or enough advertising. All the money comes from "special interest groups" except if is provided by the government. Of course people "hear" the candidates...it's just that the candidates want a 24/7 audience, lately they have whole media corporations delivering the message for them. As we know most of the media organisations are now partisan (either by choice or by obligation). Maybe little regulation wouldn't hurt to give a chance to the little guy who can't afford to buy a media corporation?

Re:Zuckerberg doubles down on Facebook political ads policy ... by AnthonyMouse on Friday November 01, 2019 @02:13PM (#21422007)
> You forget that there is never enough money or enough advertising.

Yes there is. That's the point. Candidates regularly defeat better-funded opponents because there is a threshold of exposure past which the voters have heard what there is to hear from both candidates and more spending has diminishing returns.

> Of course people "hear" the candidates

No they don't. Can you name all of the candidates running for the Democratic nomination this year? First try to off the top of your head. Now here's a list:

https://www.politico.com/2020-election/president/democratic-...

How many of the ones you missed have less than $5M right now vs. more than that? Pretty good correlation, right? Yet I doubt your preference between Sanders vs. Biden has that much to do with which of them has more money, because they both have more than the threshold amount needed to make you aware of their positions.

> Maybe little regulation wouldn't hurt to give a chance to the little guy who can't afford to buy a media corporation?

How is it supposed to help the little guy who can't afford to buy a media corporation to pass a law restricting the little guy from buying political advertising, meanwhile the people who can afford to buy a media corporation carry on doing so as ever?

Re:Zuckerberg doubles down on Facebook political ads policy ... by dantheman on Thursday October 31, 2019 @08:21PM (#21415164)
There are those that are famous, those with a lot of time, those who work in the media, those who are already politicians, those that are popular .... why are their voices and reach allowed when those with money are not?
Re:Zuckerberg doubles down on Facebook political ads policy ... by Barrin92 on Thursday October 31, 2019 @08:30PM (#21415193)
you may very well make the case that mainstream news suffers from the same disease.

There's an interesting study out there (I'll dig it up later if I find it), that finds that the average American has virtually no influence or voice on what is discussed in media. There is nothing civic or egalitarian about American media or politics any more, it's no surprise that it appears like a cynical spectacle. It is indeed all advertisers, famous people, full-time twitter agitators, and Fox and CNN.

The irony here is I think that the social platforms actually could be used to authentically promote common voices if they were designed with that commitment in mind. If the rules don't change for the owners, I don't see it happening.