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Re:Apple is rebuilding Maps from the ground up by macintux on Friday June 29, 2018 @02:16PM (#17426411)
I'll quote my reply from a similar comment...

What choice do they have? Maps, location data, and the services they enable are critical to mobile devices today, and will only get more so with AR and devices without screens.

“Everybody but Google” isn’t good enough judging by the current state of affairs, and Google doesn’t play by the same privacy rules as Apple, so they seem to have few options.

Re:Apple is rebuilding Maps from the ground up by untog on Friday June 29, 2018 @02:45PM (#17426658)
They could sponsor OpenStreetMaps and dedicate resources to it, donate satellite imagery etc. They'd get a lot of great data in return.
Re:Apple is rebuilding Maps from the ground up by madeofpalk on Friday June 29, 2018 @10:07PM (#17429117)
Fun fact: they do! https://github.com/osmlab/appledata

e.g. https://lists.openstreetmap.org/pipermail/talk-au/2018-May/0...

> * I work for Apple’s Maps team. We are interested in doing some fixes and improvements to inland water features in Australia on OSM, such as adding and improving geometry of polygons for lakes and wide rivers, fixing broken relations, and correcting alignment issues for inland features when they meet the coast.*

> Atlas [1], a tool Apple created for querying, visualizing, and storing OpenStreetMap data.

> Data Improvement Projects [2] being worked on by the Apple Data Team.

> Building Footprint Data [3] that Apple is sharing.

[1]: https://github.com/osmlab/atlas

[2]: https://github.com/osmlab/appledata/issues

[3]: https://github.com/osmlab/appledata/blob/master/BUILDINGS.md

Re:Apple is rebuilding Maps from the ground up by macintux on Friday June 29, 2018 @02:53PM (#17426746)
OSM is orders of magnitude worse than Apple's current data set in my area, and I doubt that's unusual.

So the question for Apple is why tie themselves to a 3rd party platform? If they're going to go to this massive level of effort to generate the best data set they can achieve, they'll want to control the full stack for quality and predictability.

They could feed the OSM-relevant data they create to the platform, but that means a lot more work to create and maintain the integration tools and manage the workflow, along with potentially reduced revenues if they make OSM too good.

I doubt they'll care about any threat from OSM, but I doubt they'd see the overall effort as a good business investment. This isn't as straightforward as open sourcing some software.

Re:Apple is rebuilding Maps from the ground up by Doctor_Fegg on Friday June 29, 2018 @04:49PM (#17427762)
> OSM is orders of magnitude worse than Apple's current data set in my area, and I doubt that's unusual.

As ever, define "worse" and "my area".

OSM is consistently worse worldwide (compared to Google, TomTom and Here) for geocoding. OSM is consistently worse for lane guidance. OSM is generally worse than Google worldwide for commercial POIs (shops, restaurants etc.), but on a par with TomTom and Here, and this is very location-dependent.

OSM is better worldwide, by several orders of magnitude, for pedestrian and bicycle mapping. OSM is generally better for non-commercial POIs. OSM is very often better in all aspects (save geocoding) in rural locations, particularly in Europe.

If you're an American motorist then Google is your best map right now. If you're a European cyclist then OSM is really the only game in town. It's not a black-and-white issue.

Re:Apple is rebuilding Maps from the ground up by yetanother1980 on Friday June 29, 2018 @11:28PM (#17429327)
I was about to respond to the GP asking for details because where I am and as mainly a pedestrian and cyclist OSM is really the only decent solution (unless you like walking 30minutes in a large circle rather than 5).
Re:Apple is rebuilding Maps from the ground up by rubyn00bie on Friday June 29, 2018 @04:52PM (#17427777)
I think Apple sponsoring and improving OSM would actually be the smartest and best way out of this debacle.

I think a perfect example of Apple doing this is: Webkit. Webkit gets back a lot from Apple (though I'm sure there's plenty of room to be miffed at Apple for being slow sometimes, but it still doesn't disprove the point) and it's a core part of their user-facing applications.

Personally, I'd like to see them just open source what they have and let the world enjoy. Either approach would certainly remove the death grip Google has on mapping solutions right now.

Edit: update for grammar and clarity fixes.

Re:Apple is rebuilding Maps from the ground up by krick on Friday June 29, 2018 @08:01PM (#17428759)
> Apple sponsoring and improving OSM would actually be the smartest and best way out of this debacle

I like to be thinking that, but being aware of me liking that thought, I'm asking myself: would I actually do so being some Apple executive? And I'm not sure I would. I do think that being community-supported is really, really great, and OSM has a pretty good community too. I'm a big opensource proponent, so it's easy for me to say, but I also think having their maps (software and data) free (as in GNU, yeah) wouldn't harm Apple, given the map is not their unique product they are selling. And being a native supporter of something that could be wikipedia for maps would be huge. So, yeah… yay OSM?

But, with all that said: IMO, OSM is a huge organizational mess. Giving them money & satellites, and then just expecting it will all "solve itself out" isn't really something I would do being responsible for Apple Maps. For starters, it's not like all OSM community members automatically become Apple employees, you're basically donating to somebody over whom you won't have any leverage. What's more important, it's not clear what it the goal of the donation, what OSM is expected to do with that? And how it will serve Apple? Their priorities seem to be quite off, OSM doesn't give a shit about any "product" whatsoever, they are just guys passionate about collecting all sorts of geo-data into databases nobody ever uses (at least, as far as OSM is concerned, they are the database: they don't make apps). And it's even questinable if such way of collecting data is the way to go in the age of imaging satellites, widely accepted spyware on every phone, ML and "big data".

And it's not like this is cheap, any way it would be done. And, no offense, but "partnering" with OSM wouldn't be exactly partnering. OSM doesn't have managers, engineers or cartographers any better than Apple can hire, all they have is community, which wouldn't even be OSM community anymore, if Apple rolls out a better (and more accessible) open geo-spatial DB than OSM has. Which, I believe, they are capable of.

Re:Apple is rebuilding Maps from the ground up by 2muchcoffeeman on Friday June 29, 2018 @11:45PM (#17429368)
Couldn’t they just fork OSM? If OSM wants to merge, go for it. Otherwise we have a new opensource map project. Not sure why we care if the original project lives or dies.
Re:Apple is rebuilding Maps from the ground up by krick on Saturday June 30, 2018 @06:14AM (#17430242)
I guess they could. But since they have to do everything themselves anyway, why bother? I'm not sure about the legal aspect, but even so, I'm pretty sure Apple can use OSM's data in one way or another would they need to (in fact, article states that they did use it in the earlier versions of the map). And since they are making the map on their own, nothing forces them to open-source the DB right now: should they decide that it will be beneficial they can do it any time in the future. And should they decide it isn't: they just don't.
Re:Apple is rebuilding Maps from the ground up by rmc on Saturday June 30, 2018 @10:04AM (#17430900)
Yes they could. The OSM licence requires a share-alike, so OSM would be able to use anything Apple add, but all that's required is a database dump. It would be up to the OSM community to "merge" it back in if they wanted.
Re:Apple is rebuilding Maps from the ground up by kccqzy on Friday June 29, 2018 @09:20PM (#17428999)
WebKit is Apple's project. It doesn't make sense to say WebKit gets back a lot because it's their own project. It's forked from KHTML, but hey nowadays even Konqueror uses WebKit.
Re:Apple is rebuilding Maps from the ground up by _emacsomancer_ on Friday June 29, 2018 @11:53PM (#17429394)
And, given Apple's business model, which is selling hardware, one would think they could really afford to give back a bit more to open source.
Re:Apple is rebuilding Maps from the ground up by senthilnayagam on Saturday June 30, 2018 @12:58AM (#17429548)
OSM has some architectural baggage which is holding it down. until it is solved it can't compete with google maps ever.

also Apple need to bring alternate satellite image providers like ISRO, SpaceX

Re:Apple is rebuilding Maps from the ground up by pythonaut_16 on Friday June 29, 2018 @03:27PM (#17427058)
I think it's kinda like Google working with Android as an open source project. Google makes money on Android primarily by using Android as a means of delivering the Google ecosystem. They don't care that it's open source because they don't make money by selling it.

Apple could do the same thing with maps. Support a robust open mapping initiative to make sure their primary business (selling iPhones and other devices) has a solid platform for emerging technologies like AR. Making sure they have a solid maps offering supports the Apple (aka iPhone) ecosystem.

Also similarly to Google, they can still push plenty of proprietary things on top of the open parts of the initiative.

Re:Apple is rebuilding Maps from the ground up by borgel on Friday June 29, 2018 @03:52PM (#17427323)
Plus it seems like this would weaken Google's partial stranglehold on the market is a side effect.
Re:Apple is rebuilding Maps from the ground up by oblio on Friday June 29, 2018 @04:08PM (#17427455)
Commoditize your complement.
Re:Apple is rebuilding Maps from the ground up by mikejarema on Friday June 29, 2018 @05:31PM (#17428000)
I like that line, is it yours or does it have some further history/examples behind it?
Re:Apple is rebuilding Maps from the ground up by mkl on Friday June 29, 2018 @05:58PM (#17428167)
It's been around for a while. Here it is talked about by Joel Spolsky in 2002: https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/

Gwern's article about it was recently discussed here on HN: https://news.ycombinator.com/item?id=17047348

Re:Apple is rebuilding Maps from the ground up by gxs on Friday June 29, 2018 @04:36PM (#17427663)
This is a great idea. I hope someone at Apple is reading.

Makes perfect sense, they don't need to make money on it, just an alternative to google.

Re:Apple is rebuilding Maps from the ground up by saturn_vk on Friday June 29, 2018 @03:14PM (#17426943)
You could fix your spotty coverage yourself. The areas I've been at had exceptional detail.
Re:Apple is rebuilding Maps from the ground up by __sr__ on Friday June 29, 2018 @03:46PM (#17427247)
Yeah, I’ve nothing better to do than roam around fixing maps. It’s not like I have a daily job or anything. /s

It the same argument when someone talks about an issue with an open source software. The response is, “The source code is available, go fix it yourself.” It doesn’t work that way for anything but trivial issues.

Re:Apple is rebuilding Maps from the ground up by yardie on Friday June 29, 2018 @04:27PM (#17427594)
I’ve made minimal corrections in OSM. It is nothing like working on code. If you can draw a line, point and click then even you can make difference.
Re:Apple is rebuilding Maps from the ground up by Animats on Friday June 29, 2018 @05:52PM (#17428128)
I've fixed a few things in Open Street Map. But, for example, the city line for Redwood City CA at its western edge is totally bogus. That needs to be fixed by automatic reference to some authoritative source, like the USGS database.
Re:Apple is rebuilding Maps from the ground up by rickycook on Friday June 29, 2018 @09:50PM (#17429076)
i think there was an article a while ago about the OSM community not liking the idea of bots and automation, and how it’s a big problem for people “graffitiing” the maps because it’s manual effort to reset
Re:Apple is rebuilding Maps from the ground up by maxerickson on Saturday June 30, 2018 @10:06AM (#17430905)
It's not so much vandalism that is the issue, it's that rampant automatic edits can end up removing meaning from the data (by smoothing out meaningful differences and the like) or if they aren't careful enough, create a giant mess.
Re:Apple is rebuilding Maps from the ground up by rmc on Saturday June 30, 2018 @10:00AM (#17430885)
With code you need to be able to programme. For OSM you just need to know something about an area. Do you know what the name of that street is? That there's an italian restaurant on that corner? What the house number of that building is? etc etc
Re:Apple is rebuilding Maps from the ground up by 394549 on Friday June 29, 2018 @03:59PM (#17427400)
> Yeah, I’ve nothing better to do than roam around fixing maps. It’s not like I have a daily job or anything. /s

No one said it has to be your job or passion. I've fixed a couple of areas in OSM, but I've probably spent no more than a few hours working on it in total.

> It the same argument when someone talks about an issue with an open source software. The response is, “The source code is available, go fix it yourself.” It doesn’t work that way for anything but trivial issues.

Fixing a map for a locale you're familiar with is orders of magnitude easier than fixing a bug in an unfamiliar codebase potentially built with unfamiliar technology. That's assuming you know how to code in the first place.

Re:Apple is rebuilding Maps from the ground up by __sr__ on Friday June 29, 2018 @04:08PM (#17427456)
> No one said it has to be your job or passion. I've fixed a couple of areas in OSM, but I've probably spent not more than a few hours working on it in total.

That doesn’t work unless everyone else is doing it. And for that to work, everyone should be using it in the first place. It’s a catch 22 problem. To be fair, it is possible that people do this where you live - which may be a reason why it is usable there, but I have not found that to be the case at the places I have visited.

Perhaps it is not as complicated as fixing a software bug, but the idea is same - the data is available publically, go fix it.

Re:Apple is rebuilding Maps from the ground up by 394549 on Friday June 29, 2018 @05:08PM (#17427885)
> That doesn’t work unless everyone else is doing it. And for that to work, everyone should be using it in the first place. It’s a catch 22 problem.

If that were actually true, Wikipedia would be no more than four stub articles written by Jimmy Wales.

The real barrier is people looking at a volunteer project and asking themselves "how can I take from this what I want?" rather than "how can I contribute to this, even in a small way?"

No one says anyone has to take on the herculean task of totally fixing all the problems they see in their area. But if you spend a little time fixing something, it will get better and perhaps even attain a high enough quality to satisfy you.

Re:Apple is rebuilding Maps from the ground up by JimDabell on Saturday June 30, 2018 @02:09AM (#17429709)
The most likely time for somebody to notice a problem is a) when they are on the move, and b) when it's a location unfamiliar to them. These are terrible circumstances to expect somebody to stop what they are doing and edit a map.
Re:Apple is rebuilding Maps from the ground up by adrianN on Saturday June 30, 2018 @02:53AM (#17429818)
OSM is great for walking and cycling because pedestrians and cyclist are flexible enough to make small detours to map missing paths. In cities it's usually good enough if your destination is in the right spot, you can navigate by walking generally in the right direction. Finding potential shortcuts and getting to map terra incognita is just an added bonus.
Re:Apple is rebuilding Maps from the ground up by Twisell on Saturday June 30, 2018 @02:49AM (#17429806)
And while I really like OSM I must say Apple got it right. The "report an issue" interface on iOS Map is easy to use on the go and requests are actually assigned to people who fix the map. I’ve signaled a few mistake and they all have been corrected.
Re:Apple is rebuilding Maps from the ground up by macintux on Friday June 29, 2018 @04:11PM (#17427478)
It's not as complicated as fixing a software bug, but it's not trivial for the first-time user either.

Create an account, figure out how to navigate the interface, figure out what rules apply to your update, apply update, get reprimanded because you followed the explicit rule for "I'm not quite sure what to do with this".

Re:Apple is rebuilding Maps from the ground up by Ultimatt on Saturday June 30, 2018 @05:11AM (#17430102)
__sr__ you're aware open source actually works. Largely because a tonne of people have entirely the opposite attitude to you for social tasks? Unless you haven't noticed Wikipedia exists... I worked on that long before it was mainstream or generally useful.
Re:Apple is rebuilding Maps from the ground up by specialist on Saturday June 30, 2018 @09:19AM (#17430785)
One of my besties is the OSM guru & evangelist (day job) and Ingress fanatic (that annoying friend).

He tried to dream up some notions to gamify improving OSM's data. While their current data quality trends are remarkable, better is better, right? (I don't have the gumption to find & link their conf proceedings slidedeck right now, sorry.)

I have interest and experience with GIS, location-based stuff, games. So we tried to brain storm some game ideas.

Sadly, we got nothing.

But I'm confident someone will divine a MineCraft-esque smash hit game. Something simple, fun, engaging, cultural, that with 20/20 hindsight will leave a lot of people facepalming.

https://en.wikipedia.org/wiki/Ingress_(video_game)

Re:Apple is rebuilding Maps from the ground up by ambicapter on Saturday June 30, 2018 @01:47AM (#17429652)
"The problem with open source software is that you have to fix it yourself". Unreal.
Re:Apple is rebuilding Maps from the ground up by macintux on Friday June 29, 2018 @03:22PM (#17427013)
I spent some time starting to do so, but the gaps are cavernous, and I decided I had I other priorities.
Re:Apple is rebuilding Maps from the ground up by hrktb on Friday June 29, 2018 @06:04PM (#17428193)
For me the issue is more that they don’t seem to be able to pull it off.

Sure if they could have a super high quality dataset they build themselves it would be stupid to share it, but they don’t have that data, and I wouldn’t bet on them to have it even putting all their weight in the effort.

There is also the issue of motivation for the user to give feedback. If I do it in Google Maps I know it will benefit most users. In OSM it’s a pure gift to the community. Apple Maps ? it’s less clearcut.

Re:Apple is rebuilding Maps from the ground up by untog on Friday June 29, 2018 @06:42PM (#17428406)
The key part in what you said is "my area". There are a great many areas in which Apple Maps is fantastic - usually well-populated cities or surrounding areas in the US.

The reason to partner with OSM would be to cover the other 99% of landmass. It's very, very difficult to scale an operation like that otherwise.

Re:Apple is rebuilding Maps from the ground up by reaperducer on Friday June 29, 2018 @03:49PM (#17427289)
They could sponsor OpenStreetMaps and dedicate resources to it

According to the article, OpenStreetMaps was one of the data sources that Apple used and decided wasn't up to snuff.

The article doesn't specify what the problems were with OSM, or if there were any problems unique to OSM, but one of Apple's priorities is rapid map updates, which is something that can be accomplished faster if it's in-house.

In addition, Apple intends to update its new maps in real-time (new road opens and 100 iPhone users drive on it, it magically appears on the map). I don't think that's possible with OSM.

Re:Apple is rebuilding Maps from the ground up by Doctor_Fegg on Friday June 29, 2018 @04:42PM (#17427701)
Apple has a team right now working on OSM: https://github.com/osmlab/appledata/issues

The article just strikes me as plain wrong in this regard. Yes, of course Apple isn't going to use OSM in the Bay Area, but it's a big world out there.

Re:Apple is rebuilding Maps from the ground up by maxerickson on Friday June 29, 2018 @04:55PM (#17427806)
There's no technical limitation whatsoever in the way of using OSM as a primary data source and also doing things like using phone telemetry to add roads to your local display map.

It'd likely be necessary to make that data available under the same license OSM is under, but that'd be it.

The way people use OSM, they grab a dump of the data and then load it into a database or whatever (probably processing it into a convenient schema) and then build maps from that database. So it's pretty easy to have more than 1 source contributing to the map you are displaying.

For updates, edits to OSM are available minute by minute, so if your data ingestion is up to it you don't have to put up with the stale data:

https://wiki.openstreetmap.org/wiki/Planet.osm/diffs#Minutel...

Re:Apple is rebuilding Maps from the ground up by alex_duf on Friday June 29, 2018 @04:25PM (#17427578)
That's absolutely possible on osm, in fact new roads are often on OSM before they reach Google maps
Re:Apple is rebuilding Maps from the ground up by StudentStuff on Friday June 29, 2018 @04:36PM (#17427665)
Google Maps gets really bad in rural areas, I was shocked on a recent trip in Washington state at how bad their maps are. They seemed to have half the businesses in town on the map, but the roads were inaccurate, missing, and sometimes just plain wrong.

OSM comparatively was of much higher caliber, which was surprising.

Re:Apple is rebuilding Maps from the ground up by isostatic on Friday June 29, 2018 @06:30PM (#17428341)
My estate is 3 years old. Google has no mention. Apple is incorrect. Openstreetmap is accurate since the day each road was opened up.
Re:Apple is rebuilding Maps from the ground up by simonh on Friday June 29, 2018 @03:31PM (#17427105)
That would massively benefit OSM, and if OSM became Apple Maps/Google Maps calibre resource it would also benefit other OSM users including potentially Apple's competitors, but how would it benefit Apple?

Bear in mind if malicious entries got into OSM and made their way into Apple's data, guess who eats the smelly sandwitch for that?

Re:Apple is rebuilding Maps from the ground up by toasterlovin on Friday June 29, 2018 @11:53PM (#17429392)
Yeah, but they’re actually collecting all this new data for autonomous vehicles. Improvements to their maps app is just a freebee. For autonomous cars, mapping data this detailed is probably a several billion dollar competitive advantage that they don’t want to give away for free.
Re:Apple is rebuilding Maps from the ground up by heed on Friday June 29, 2018 @08:57PM (#17428936)
Apple already contributes to and works with OSM data.
Re:Apple is rebuilding Maps from the ground up by rdlecler1 on Friday June 29, 2018 @04:46PM (#17427730)
Agree, Apple should just commoditized maps with a big open source initiative to take the leverage/power away from Google. They just need a highly functional solution for their platform.
Re:Apple is rebuilding Maps from the ground up by briandear on Friday June 29, 2018 @04:25PM (#17427576)
Why would Apple want to base their business on their he competency of OpenStreetMaps. As a shareholder, I would find that alarming; as a user, Apple Maps is far better as it is right now.
Re:Apple is rebuilding Maps from the ground up by bla2 on Friday June 29, 2018 @03:34PM (#17427133)
The usual play is "when behind, join up with others and promote openness". That's what Google and Microsoft are doing vs AWS in cloud, its what browsers did during IE 6.0's reign, it's what Apple did with it's OS kernel, and so on.

It admittedly doesn't seem like a great fit for current Apple.

Re:Apple is rebuilding Maps from the ground up by StephenMelon on Friday June 29, 2018 @07:23PM (#17428611)
The two future directions that Apple are heading in are AR (augmented reality) and AS (autonomous systems). Mapping is more than key to both of those domain. It’s a complete no-brainer for Apple.
Re:Apple is rebuilding Maps from the ground up by dalbasal on Friday June 29, 2018 @02:47PM (#17426676)
Well...

Maps, location data, and the services they enable were available on Apple devices before this project. They outsourced to Google, like everyone else. I can see how that's a strategically concerning position, especially considering that they are in a two-horse race against Google, but... you are going to have some uncomfortable dependencies in this business regardless. I mean chips are important.. nevermind.

Re:Apple is rebuilding Maps from the ground up by simonh on Friday June 29, 2018 @03:39PM (#17427168)
Are you aware of why Apple left the Google deal?

Google was withholding the latest features from the Apple version, including vector map data and turn by turn directions. There's also indications Google wanted access to user location data in return for some of these features, something Apple was not willing to compromise on.

Re:Apple is rebuilding Maps from the ground up by dzhiurgis on Friday June 29, 2018 @05:56PM (#17428155)
But giving away most of these features would mean Apple has to host Google's data, something Google wouldn't compromise either.

Sure Google could've promised that they wouldn't collect which tile a phone requested by specific user agent, but that would be silly.

Re:Apple is rebuilding Maps from the ground up by simonh on Friday June 29, 2018 @06:13PM (#17428252)
I don't understand why Apple would need to host Google data. That's not how Google Maps on iOS works now, and it is fully featured.
Re:Apple is rebuilding Maps from the ground up by dzhiurgis on Saturday June 30, 2018 @05:24AM (#17430127)
It uses privileged API's
Re:Apple is rebuilding Maps from the ground up by divbzero on Saturday June 30, 2018 @03:24AM (#17429872)
> AR

This is absolutely it. Maps, location data, and point clouds will power ARKit on the phone and perhaps in glasses.

Apple’s mobile UX has always relied on vertical integration, from custom-built A* chips all the way up to iCloud-powered software. Similarly, mastering underlying AR technologies will give Apple maximal control over its AR user experience.

Re:Apple is rebuilding Maps from the ground up by tibbon on Friday June 29, 2018 @02:43PM (#17426633)
> What choice do they have?

Perhaps this would be too risky, but they could license it from Google?

Re:Apple is rebuilding Maps from the ground up by macintux on Friday June 29, 2018 @02:46PM (#17426668)
They did, originally, but Google reportedly wasn't willing to give them everything they wanted without sharing more user data in return.

This seems better for consumers in the long run: better to have two maps apps on the device, both attempting to be comprehensive and accurate.

Re:Apple is rebuilding Maps from the ground up by puzzle on Friday June 29, 2018 @03:46PM (#17427241)
Originally, they couldn't license the actual data, either, because at least the road network wasn't Google's to license. It came from TeleAtlas (after Nokia had bought NavTeq), Zenrin for Japan and a few more. Things were tricky like that before the Ground Truth project (https://www.youtube.com/watch?v=FsbLEtS0uls) covered enough of the planet.

When Google launched navigation on Android, it lost money in countries not covered by Ground Truth, which I think was everywhere outside the US. That's because TeleAtlas and co. charged N times as much when the same data was used for real time directions.

Re:Apple is rebuilding Maps from the ground up by IBM on Friday June 29, 2018 @02:50PM (#17426715)
That's what the relationship was before Google withheld turn by turn directions and wanted more data than Apple was willing to give [1]:

>But multiple sources familiar with Apple’s thinking say the company felt it had no choice but to replace Google Maps with its own, because of a disagreement over a key feature: Voice-guided turn-by-turn driving directions.

>Spoken turn-by-turn navigation has been a free service offered through Google’s Android mobile OS for a few years now. But it was never part of the deal that brought Google’s Maps to iOS. And sources say Apple very much wanted it to be. Requiring iPhone users to look directly at handsets for directions and manually move through each step — while Android users enjoyed native voice-guided instructions — put Apple at a clear disadvantage in the mobile space. And having chosen Google as its original mapping partner, the iPhone maker was now in a position where an archrival was calling the shots on functionality important to the iOS maps feature set.

>And this caused Apple — which typically enjoys very tight control over its products — no end of philosophical discomfort, sources say. Apple pushed Google hard to provide the data it needed to bring voice-guided navigation to iOS. But according to people familiar with Google’s thinking, the search giant, which had invested massive sums in creating that data and views it as a key feature of Android, wasn’t willing to simply hand it over to a competing platform.

>And if there were terms under which it might have agreed to do so, Apple wasn’t offering them. Sources tell AllThingsD that Google, for example, wanted more say in the iOS maps feature set. It wasn’t happy simply providing back-end data. It asked for in-app branding. Apple declined. It suggested adding Google Latitude. Again, Apple declined. And these became major points of contention between the two companies, whose relationship was already deteriorating for a variety of other reasons, including Apple’s concern that Google was gathering too much user data from the app.

I think it was a major strategic mistake on Google's part. But this was the heyday of Andy Rubin, and during that era Google was letting the tail wag the dog in trying to differentiate Android. They've since come to their senses and Android is back to being what it was always designed to be, a vessel for Google's services that actually make money. But that forced Apple to enter this business when they otherwise wouldn't have and now it will serve as a core technology from autonomous cars to AR. And since they're already sinking the capital and doing the grunt work to make Maps from scratch, they might as well earn some incremental revenue from it [2].

[1] http://allthingsd.com/20120926/apple-google-maps-talks-crash...

[2] https://developer.apple.com/maps/mapkitjs/

Re:Apple is rebuilding Maps from the ground up by puzzle on Friday June 29, 2018 @03:43PM (#17427218)
Apple never got data in the original deal, either. They just proxied tiles and search requests.

That story is cool, but it's missing at least an additional plot twist that "people familiar with Google's thinking" cautiously chose not to mention. I doubt the Apple side would bring it up. Hopefully in ten years someone will write a memoir about those crazy days.

I disagree that this was a major strategic mistake for Google; they had no other realistic choice. A bit of that was informed by the experience with the built-in Maps AND Youtube apps written in Cupertino. The article talks about features and data, but there are other realities to contend with. Of course, Apple had its hands tied by earlier events and choices, too. Things were already on a collision course by the time the negotiations started.

Re:Apple is rebuilding Maps from the ground up by JadeNB on Friday June 29, 2018 @10:49PM (#17429241)
> That story is cool, but it's missing at least an additional plot twist that "people familiar with Google's thinking" cautiously chose not to mention. I doubt the Apple side would bring it up. Hopefully in ten years someone will write a memoir about those crazy days.

This sounds definitive. Is it a conjecture, or do you know something that you're not mentioning (or possibly it is widely known and just I don't know it …)?

Re:Apple is rebuilding Maps from the ground up by sievebrain on Saturday June 30, 2018 @08:10AM (#17430560)
I worked at Google on maps during those times. There was a lot going on that isn't public and some bad behaviour by Apple, Jobs very much saw Apple as the dominant partner and didn't treat the maps guys well at all. It was a very difficult relationship in which Apple was unwilling to compromise or negotiate, not even to get what they wanted.
Re:Apple is rebuilding Maps from the ground up by puzzle on Saturday June 30, 2018 @10:04AM (#17430899)
Like the other poster, I was at Google during those days, but I do not want to say too much. I never dealt with Apple myself, but I knew people who did, for both Maps and YouTube. None of them were particularly delighted.

The All Things D article is nice when it comes to drama and gossip, but omits details behind words such as "there were a number of issues". Those twists might be mundane or boring for a good story, but made the divorce even more inevitable. The relationship was doomed to fail.

Re:Apple is rebuilding Maps from the ground up by JadeNB on Saturday June 30, 2018 @03:27PM (#17432332)
Thank you for the clarification.
Re:Apple is rebuilding Maps from the ground up by megablast on Friday June 29, 2018 @08:28PM (#17428848)
They would be fools to be beholden to another company for something so important.
Re:Apple is rebuilding Maps from the ground up by creyes on Friday June 29, 2018 @02:46PM (#17426666)
Make a trade maybe? Google already pays Apple a significant amount to be the default search engine