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Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:01PM (#50459287)
It sounds counterproductive but personal AI agents cause a local optima while overall increasing cost for rest of the travelers.

For example, if you had an MCP connector to United and found a flight from SFO to DEN for $50, the rest of the seats have to go up in price to compensate.

Now United isn't against offering a $50 flight to customers who they deem "worth it" - they just don't want it to be anyone who can run an MCP connector.

What happens if you say "screw it, I'll code my own custom MCP connector to United.com!"

Well, eventually they will try and block you and then those $50 flights will just be gone from the website.

Re:United Airlines bans AI agents from booking flights on be... by maccam912 on Wednesday November 11, 2026 @05:04PM (#50459330)
I don't follow why an mcp server buying a 50 dollar flight would make costs to up? Surely an mcp server booking flights doesn't mean there is more demand for flights overall? I'm not about to take a trip somewhere just because I have an mcp server to book it.
Re:United Airlines bans AI agents from booking flights on be... by nemomarx on Wednesday November 11, 2026 @05:06PM (#50459358)
If you were going to take a flight anyway and it finds you a 50 dollar option instead of a 200 dollar option, that's very expensive for United.

if you're paying for flights you don't want to take, then I'm sure they're happy for the extra spending money of course. Why would you want to do that?

Re:United Airlines bans AI agents from booking flights on be... by JacobAsmuth on Wednesday November 11, 2026 @05:08PM (#50459379)
Why is United selling a ticket for $50 that they would prefer went unsold?
Re:United Airlines bans AI agents from booking flights on be... by nemomarx on Wednesday November 11, 2026 @05:11PM (#50459429)
They might need to have seats on that flight offered to meet a contract with the airport, or they might be using personalized pricing to only offer the 50 dollar price to certain customers (if you keep searching often the price goes up for instance) or any number of other stuff. Airline pricing is like car pricing.
Re:United Airlines bans AI agents from booking flights on be... by theYipster on Wednesday November 11, 2026 @05:26PM (#50459638)
No it is not. Cars have static MSRPs and then you haggle over the price person-to-person at a dealer. Airlines prices are based on markets (literal demand and supply between city pairs,) expected load factor, and what can best be described as a min-maxing algorithm to minimize spoilage (% of unsold seats when the flight takes off.) It's all predictive analytics, constraints modeling, and optimization at scale while finding opportunities here and there to maximize within local factors.

Contractual discounts--which corporations do have--are usually balanced by a guaranteed spend figure. For small and midsized companies, the spend is often paid in advance, to the benefit of the airline, which can carry the float and lock up a portion of market certainty.

My two cents: I have a deep amount of respect for United's tech stack. It is the best amongst US airlines and among the best in the world. However, this is the wrong move for them, and unless other airlines follow (doubtful, since United taking the lead here gives others competitive advantage,) United will have to backtrack in a year or two.

Re:United Airlines bans AI agents from booking flights on be... by shepherdjerred on Wednesday November 11, 2026 @05:51PM (#50459999)
I don't see why they would _ever_ prefer an unsold seat unless:

* they are trying to artificially inflate the price

* they could send cargo that is, per pound, more lucrative than the cost of a ticket

It's not like the weight of a person is going to cost an extra $50 in jet fuel

Re:United Airlines bans AI agents from booking flights on be... by mh- on Wednesday November 11, 2026 @07:00PM (#50460860)
There's a surprisingly high price floor on airline tickets. Like $30 (one way) in fees to the government and the departure airport. Plus the incremental fuel [0] and any complimentary consumables, etc.

Not much of a factor on more expensive fares, but for short flights where a $50-100 fare is realistic.

[0]: even with today's oil prices, the extra fuel is only $20-30 for a transcontinental US flight. negligible for short flights.

Re:United Airlines bans AI agents from booking flights on be... by maccam912 on Wednesday November 11, 2026 @05:13PM (#50459447)
Ah ok. So the worry is me being able to shop around more and find better deals? What's stopping me from using an agent to shop around still, and I just do the final booking myself?
Re:United Airlines bans AI agents from booking flights on be... by nemomarx on Wednesday November 11, 2026 @05:21PM (#50459558)
Just a little extra friction, but if they want to ban agents from booking I'm sure they'd love to ban them from looking up prices too. But showing prices is kind of their advertising too, so it's harder to just cut it off - same reason why Google flights is allowed I suppose
Re:United Airlines bans AI agents from booking flights on be... by reaperducer on Wednesday November 11, 2026 @05:33PM (#50459729)
What's stopping me from using an agent to shop around still, and I just do the final booking myself?

Sounds like Google Flights.

Re:United Airlines bans AI agents from booking flights on be... by dghlsakjg on Wednesday November 11, 2026 @05:19PM (#50459523)
> If you were going to take a flight anyway and it finds you a 50 dollar option instead of a 200 dollar option, that's very expensive for United.

And? They offered a $50 ticket. Did they expect people not to buy it?

If I search manually and find the $50 flight I planned spending $200 on, I’m not going to decide it’s too cheap. MCP acts the same. For at least a decade there have been services that will alert you when a specific flight drops in price, letting a human basically do what the agents are doing.

If United doesn’t want to sell a ticket for $50, then they should, y’know, not sell tickets for $50.

If airlines didn’t want to play pricing games, they could stop playing pricing games. List a standard fare for a route if you want to sell fares at a standard rate. If you want to try and squeeze me for an extra $20 because I’m buying during work hours, or $100 because I visited your site 5 days ago and now you think I’m desperate then you don’t get to complain when I use underhanded tactics to get the best deal. They make the rules, they shouldn’t be surprised when their convoluted system gets exploited by people that know the rules.

Re:United Airlines bans AI agents from booking flights on be... by nemomarx on Wednesday November 11, 2026 @05:22PM (#50459572)
Morally sure, but they absolutely are going to complain even if they're in the wrong about it. And they'll try and ban things and stop you from getting the deal obviously. Why wouldn't they? Have you ever known airlines to deal fairly?

They make the rules, and so they'll try to do that again.

Re:United Airlines bans AI agents from booking flights on be... by mft_ on Wednesday November 11, 2026 @05:25PM (#50459620)
> If airlines didn’t want to play pricing games, they could stop playing pricing games. List a standard fare for a route if you want to sell fares at a standard rate. If you want to try and squeeze me for an extra $20 because I’m buying during work hours, or $100 because I visited your site 5 days ago and now you think I’m desperate then you don’t get to complain when I use underhanded tactics to get the best deal. They make the rules, they shouldn’t be surprised when their convoluted system gets exploited by people that know the rules.

Nicely put.

Re:United Airlines bans AI agents from booking flights on be... by jeremyjh on Wednesday November 11, 2026 @05:40PM (#50459836)
They did offer it. Now they only offer it to humans. They have no interest in games, only in making money.
Re:United Airlines bans AI agents from booking flights on be... by slowin on Wednesday November 11, 2026 @06:27PM (#50460457)
And I have no interest in their pricing games, only saving money.
Re:United Airlines bans AI agents from booking flights on be... by dghlsakjg on Wednesday November 11, 2026 @07:46PM (#50461360)
Claude cannot occupy a seat. An airline seat is only used by humans.

If they aren't interested in games they could publish a set fare for a set route. Instead they have 4 or more fare classes visible to end users and more in the backend leading to opaque unpredictable pricing, they gamify the experience using literal points and rewards, they constantly change prices, they charge fees for services that vary depending on fare class, what credit card you purchased the ticket with, what credit card you currently hold, how many times you've flown in the past year, how many miles you've flown, how many dollars you've spent to fly those miles. I'm not sure they could make it more of a game (BTW, games are not in opposition to making money, they frequently enable making more money. Exhibit A is airlines. Game theory textbooks will use them as examples).

Re:United Airlines bans AI agents from booking flights on be... by moron4hire on Wednesday November 11, 2026 @05:19PM (#50459515)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by alienbaby on Wednesday November 11, 2026 @05:21PM (#50459552)
dunno about that, tickets are non transferable generally. I'm cynical it is more to do with the 'buying experience' and the opportunity to up-sell, introduce tempting offers, and confuse with navigation patterns and such. Agents will breeze past all that, meaning the money the airlines make will reduce.
Re:United Airlines bans AI agents from booking flights on be... by bunderbunder on Wednesday November 11, 2026 @05:23PM (#50459577)
Scalping seems unlikely. Airline bookings are non-transferable.
Re:United Airlines bans AI agents from booking flights on be... by saghm on Wednesday November 11, 2026 @05:05PM (#50459334)
> For example, if you had an MCP connector to United and found a flight from SFO to DEN for $50, the rest of the seats have to go up in price to compensate.

Just to be clear, your argument is that it's "counterproductive" and a "local optima" for people to have complete and accurate price information available for purchasing their tickets? And that making this information harder for them to find is better for them? Can you point to any real-world examples of an asymmetry in pricing information ending up saving the side with less information money rather than the side with more information to use that in a way that disadvantages the other side?

Re:United Airlines bans AI agents from booking flights on be... by bagacrap on Wednesday November 11, 2026 @05:05PM (#50459336)
This is true of a whole lot of stuff. Many special offers are loss leaders that largely rely on human behavior to make up for the losses, like a credit card that gives you $500 cash back if you spend $2500 in the first 3 months. This only works when a fair number of the humans stick with that card long term, if there are agents running around creditmaxxing then the offers don't work any more.
Re:United Airlines bans AI agents from booking flights on be... by abirch on Wednesday November 11, 2026 @05:12PM (#50459442)
Many moats are plain inertia. Chase and other big banks bet that you won't switch to a different bank that actually pays interest.
Re:United Airlines bans AI agents from booking flights on be... by ctoth on Wednesday November 11, 2026 @05:27PM (#50459645)
> This is true of a whole lot of stuff. Many special offers are loss leaders that largely rely on human behavior to make up for the losses

Accepting this is currently true, should we prefer this equilibrium?

Re:United Airlines bans AI agents from booking flights on be... by bagacrap on Wednesday November 11, 2026 @06:49PM (#50460724)
This feels like a loaded question.

If you are an inveterate optimizer, it works to your advantage. If you are not, well I guess you just don't care. So net net, yes we prefer this equilibrium.

Re:United Airlines bans AI agents from booking flights on be... by BobaFloutist on Wednesday November 11, 2026 @07:44PM (#50461334)
You're forgetting about the third class of person, who thinks it's not worth their time, and, frankly, distasteful to spend that much time and effort optimizing, but also finds the offers presented to those that aren't optimizing insultingly poor value.

That's the kind of person that will not download the app to get the coupons and hunt for the good deals at Safeway, but will also not accept the exceptionally high sticker price, and instead will go shop at another store.

Re:United Airlines bans AI agents from booking flights on be... by bagacrap on Wednesday November 11, 2026 @09:29PM (#50462321)
> it's not worth their time

is the same as

> just don't care

No one with an ounce of respect for their body shops at Safeway regardless of the price.

Re:United Airlines bans AI agents from booking flights on be... by TeMPOraL on Thursday November 12, 2026 @04:26AM (#50464935)
I think there's a fourth class (to the third class another commenter mentions) that you're missing here, which the credit card example makes obvious: people who fall for the "human behavior" trick the company aims for, and are exploited or hurt by those practices.

Credit card case: people prone to overspending and falling in a debt loop, lured in by $500 due to being poor or in precarious situation (perhaps from falling in similar traps in the past), and who end up keeping the card long-term, as the 3-months spending requirement ends up trapping them in the CC spending loop.

This equilibrium you describe, is in many cases built on preying on the weakest and most vulnerable, so no, I don't think it's fine.

Re:United Airlines bans AI agents from booking flights on be... by AbsurdCensor on Wednesday November 11, 2026 @05:30PM (#50459694)
Perfect, if the business model is to scam you out of money because you don't use a service, then it should go away, regardless of the few people getting 'benefit'.
Re:United Airlines bans AI agents from booking flights on be... by jeremyjh on Wednesday November 11, 2026 @05:38PM (#50459812)
What is the scam here?
Re:United Airlines bans AI agents from booking flights on be... by pixl97 on Wednesday November 11, 2026 @05:59PM (#50460100)
Loss leaders.
Re:United Airlines bans AI agents from booking flights on be... by QGQBGdeZREunxLe on Wednesday November 11, 2026 @05:06PM (#50459357)
Your argument doesn't make any sense. Why is the flight even offered if it's such an issue for the airline?
Re:United Airlines bans AI agents from booking flights on be... by _diyar on Wednesday November 11, 2026 @05:12PM (#50459444)
Say Alice is willing to pay $100 for a given flight, while Bob would at most pay $50. The airline wants to charge Alice $100 and Bob $50, netting $75 per seat on average.

Agentic access would give Alice the chance to cross-shop and buy the cheaper flight as well. But now, to net the same amount, the airline has to charge $75 per seat, excluding Bob from participating in this market.

Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:16PM (#50459478)
precisely. I worry people aren't "getting it". I edited my post to point to this comment as it's very short and precise.
Re:United Airlines bans AI agents from booking flights on be... by qeternity on Wednesday November 11, 2026 @05:24PM (#50459601)
It's not. Airlines do not make their money price discriminating economy customers over the same route at the same time.

Dynamic pricing is mostly a seasonal and timing game. And the actual money is made in higher classes of service.

This idea that Bob and Alice are shown drastically different pricing for the same seat because of insights into their specific purchasing behavior is just ludicrous.

Most people buy tickets from aggregators who have been already gutted the ability to do this anyway.

Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:43PM (#50459891)
> This idea that Bob and Alice are shown drastically different pricing for the same seat because of insights into their specific purchasing behavior is just ludicrous.

You basically argued literally the entire thesis for customer segmentation and behavior based pricing and then called it ludicrous. I hope PhDs and statisticians who make living building these very models don't see this comment and begin to question their entire existence.

Re:United Airlines bans AI agents from booking flights on be... by qeternity on Wednesday November 11, 2026 @05:20PM (#50459531)
You say this as if consumer and producer surplus are new phenomena.

And you vastly overestimate the price discrimination that airlines have today for comparable classes of service.

They don't make their money on economy seats.

Re:United Airlines bans AI agents from booking flights on be... by jrmg on Wednesday November 11, 2026 @05:25PM (#50459629)
You said they’re “trying to reduce prices for everyone” and you’re describing them trying to maximize prices for everyone (which, yes, they want to do).
Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:45PM (#50459917)
> You said they’re “trying to reduce prices for everyone” and you’re describing them trying to maximize prices for everyone (which, yes, they want to do).

No they did not. I am the grandparent and linked to their comment because they concisely explain how the airline made $150 off two sears instead of $100 while giving Bob the $50 deal he wanted (bay making Alice subsidize Bob).

If Alice used an MCP too, there would be no subsidy and neither Bob gets the $50 seat nor does Alice get her $100 seat

Re:United Airlines bans AI agents from booking flights on be... by jrmg on Wednesday November 11, 2026 @05:46PM (#50459933)
?

"made $150 off two seats instead of $100 while giving Bob the $50 deal he wanted" is maximizing the amount each passenger would pay.

Re:United Airlines bans AI agents from booking flights on be... by _diyar on Wednesday November 11, 2026 @05:55PM (#50460061)
In fact, I did not say that.
Re:United Airlines bans AI agents from booking flights on be... by jrmg on Wednesday November 11, 2026 @06:17PM (#50460351)
Ah - sorry! I understood ProblemExplorer's linking to your post as a link to a subsequent post of theirs, which it clearly isn't now that I look again!

My post was a response to ProblemExplorer's language, not yours.

Re:United Airlines bans AI agents from booking flights on be... by Coeur on Wednesday November 11, 2026 @05:33PM (#50459728)
This has already been going on for years. Google Flights and Kayak already have fare monitors with automated notifications. The industry responded with aggressive unbundling - basic eco now has no carry-on, no seat selection, no changes. All can then be bought as extras.

This is a scenario across many industries - hotels, car rental, cruise, concerts, online retail etc. Basically - yes that trend is bad for Bob, but it makes things more transparent, fair, and increases competition.

Re:United Airlines bans AI agents from booking flights on be... by _diyar on Wednesday November 11, 2026 @05:52PM (#50460015)
Yes, but this type of stuff compounds. Moreover, the fact that agents are now the lowest friction interface for this stuff makes it a potential double-whammy.

A similar example discussed recently on the podcast ”The Real Eisman Playbook”[0] illustrates the point: Many retail investors have trading accounts with some cash sitting idle. The brokers earn a healthy margin by investing that cash into short-term money market funds (MMF).

Now obviously, the diligent investors could easily buy the MMFs and pocket the profit themselves. However, many of them are lazy or don’t care. But now with agentic access, even the laziest user can optimize their short-term cash holdings, which might cost the brokers relying on this income dearly.

  [0] https://youtu.be/y45yqiCdfI4?si=TzVcAb0mXjdXObUs&t=490
Re:United Airlines bans AI agents from booking flights on be... by Pragmata on Wednesday November 11, 2026 @05:37PM (#50459799)
Sounds like algorithmic pricing works both ways. Good.
Re:United Airlines bans AI agents from booking flights on be... by louiereederson on Wednesday November 11, 2026 @05:39PM (#50459829)
In your example ($50/$100), the airline is extracting all consumer surplus. This is called perfect price discrimination, and it is bad for consumers.

There is nothing stopping the airline offering Bob $50 per seat in the second scenario, other than profit preservation. If they were making a profit on the $50 ticket in the first scenario, they are making it in the second. They just happen to also be making less profit on the $100 ticket.

In effect you are making corporate profit a constraint on the market, which is not the case.

Your example actually shows that the welfare extractive pricing algos companies use today can be undermined by AI, which is good for consumers in this narrow example.

Re:United Airlines bans AI agents from booking flights on be... by barrkel on Wednesday November 11, 2026 @05:42PM (#50459871)
Well actually, price discrimination permits a kind of cross subsidy when there are large fixed costs involved, and flights have substantial fixed costs.

It might not be profitable to fly a route at all if not for high paying customers. But if you can get a few high paying customers and provide return on capital, then extra customers are, relatively speaking, gravy.

Re:United Airlines bans AI agents from booking flights on be... by wewtyflakes on Wednesday November 11, 2026 @05:56PM (#50460076)
If they can afford to fly Bob for $50, Alice deserves that too. If that means the flight isn't profitable, then I guess they couldn't really afford to fly Bob or Alice for $50 and that price was a farce to begin with. I can understand airlines want to squeeze their customers for the maximum they are willing to pay, but I don't think that makes a good argument and I don't they should be entitled to it.
Re:United Airlines bans AI agents from booking flights on be... by xp84 on Wednesday November 11, 2026 @08:44PM (#50461943)
In their defense, the $50 fares aren't profitable on its own. It costs $140 to fly this two-seater plane in the simple illustration (and let's wave away Alice and Bob's weights). Charging one of them $100 (that their company would pay for anyway) makes it possible for both to fly. That's not really bad.
Re:United Airlines bans AI agents from booking flights on be... by wewtyflakes on Wednesday November 11, 2026 @09:38PM (#50462384)
By that logic, Alice paying $140 lets Bob fly free, but that's not what we see in reality.
Re:United Airlines bans AI agents from booking flights on be... by varenc on Wednesday November 11, 2026 @06:32PM (#50460510)
How does the airline sell the same type of ticket to Alice for $100 but Bob for $50? I don't think airlines show consumers different prices for identical tickets at the same moment in time. The prices are constantly in flux and vary by fare class, amenities, and the time you book. But if Alice and Bob both go online buy a near identical ticket at the same time I don't see how they would get different prices.
Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:15PM (#50459465)
> Why is the flight even offered if it's such an issue for the airline?

Why did airlines fly a 737 with full staff on board for just 3 economy grade passengers on a leg (like during times of COVID) ?

Re:United Airlines bans AI agents from booking flights on be... by jen20 on Wednesday November 11, 2026 @05:18PM (#50459505)
Largely to keep their airport slots that required flying. This isn't that.
Re:United Airlines bans AI agents from booking flights on be... by reaperducer on Wednesday November 11, 2026 @05:42PM (#50459873)
Why did airlines fly a 737 with full staff on board for just 3 economy grade passengers on a leg (like during times of COVID) ?

Been there! CRW → CLT on Christmas Eve. Just me, and three air hostesses.

I assume it's so the planes will all be in the right place when they're needed the next morning.

Re:United Airlines bans AI agents from booking flights on be... by trimethylpurine on Wednesday November 11, 2026 @05:07PM (#50459364)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:32PM (#50459722)
> Is there some issue with pricing being out in the open and the same for everyone

Yes there is an issue.

An airplane can only fit a fixed number of people per leg. One way you can make money in a low margin business is make up in volume - this is the game gas stations, grocery and discount stores play - like Walmart.

You cannot play the volume game when you're physically constrained on volume, so you have to play another game.

Re:United Airlines bans AI agents from booking flights on be... by trimethylpurine on Wednesday November 11, 2026 @11:07PM (#50462969)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by Tadpole9181 on Wednesday November 11, 2026 @05:08PM (#50459376)
> Personal AI agents cause a local optima while overall increasing cost for rest of the travelers.

This has nothing to do with AI. Any sale pricing cause the average non-sale price to go up! This is why many companies outright refuse to participate in sales outside of damaged / opened goods.

> Now United isn't against offering a $50 flight to customers who they deem "worth it" - they just don't want it to be anyone who can run an MCP connector.

I don't understand the premise you're painting here.

Airlines lower the price because they have unfilled seats that are not selling at the current price. The price is lowered as an intentional choice to reduce margins on that seat because making any margin over the fuel cost of that passenger's additional weight is worth more than getting nothing at all.

They aren't thinking about the customer and how lil' Timmy wants to visit his dad in Idaho, they're maximizing profit by rapidly adjusting their service to the supply-demand curve.

Re:United Airlines bans AI agents from booking flights on be... by Marsymars on Wednesday November 11, 2026 @05:21PM (#50459555)
> This is why many companies outright refuse to participate in sales outside of damaged / opened goods.

Do “many”? The companies I’m familiar with who used to do this have largely abandoned the practice due to consumer expectations of sales.

Re:United Airlines bans AI agents from booking flights on be... by Tadpole9181 on Wednesday November 11, 2026 @07:07PM (#50460928)
By some definition!

I agree, a lot of them give it up and "many" is overly generous. I think I remember that Thursday Boot Company still does it?

Re:United Airlines bans AI agents from booking flights on be... by ProblemExplorer on Wednesday November 11, 2026 @05:23PM (#50459576)
> Airlines lower the price because they have unfilled seats that are not selling at the current price

This is rarely the case for popular routes. Airlines lower the price for popular routes to increase margin per utilization which is why skiplagging is not encouraged because it decreases the margin per utilization.

> they're maximizing profit by rapidly adjusting their service to the supply-demand curve

if they were doing that, they would be booting off customers who paid less than those on the wait list.

Re:United Airlines bans AI agents from booking flights on be... by verall on Wednesday November 11, 2026 @05:45PM (#50459918)
> if they were doing that, they would be booting off customers who paid less than those on the wait list

If it was legal they would definitely do this. And the times they are allowed under the law to boot paying passengers, it is definitely someone in economy

Re:United Airlines bans AI agents from booking flights on be... by jvvw on Wednesday November 11, 2026 @05:08PM (#50459380)
Indeed - not sure if it is the case here, but businesses sometimes want to change richer people more and poorer people less for the same thing, if they can make more money doing that. One of the ways of doing that is by making the cheaper prices a hassle, a classic example being that you might have discount coupon vouchers at grocery stores that richer people won't regard as worth the hassle. If AI can get rid of that hassle for lots of people then the business case for doing it stops working.
Re:United Airlines bans AI agents from booking flights on be... by udbhavs on Wednesday November 11, 2026 @05:15PM (#50459472)
A lot of airlines have started charging extra for a carry-on which does the same thing, except turning the packing part into the hassle instead of the finding+booking part.
Re:United Airlines bans AI agents from booking flights on be... by atleastoptimal on Wednesday November 11, 2026 @05:09PM (#50459388)
Yes, the question about AI agents is whether they are actually increasing productivity, or just allowing individuals with more compute to outcompete for a larger share of a finite resource.

If AI agents were more effectively managing flight paths, determining pricing, managing communication channels on the supply side, it would technically decrease cost per flight, but on the demand side, if AI agents just find the cheapest flight and book it, all it does is beat someone else who likely would have gotten to that flight a bit later.

I do think eventually it's going to be supply agents communicating with demand agents that lead to a coordination equilibrium. But until then it's just a race to who has the faster, more integrated models, and now, who has models which can bypass the restrictions providers place on their use.

Re:United Airlines bans AI agents from booking flights on be... by kolinko on Wednesday November 11, 2026 @05:15PM (#50459466)
> or just allowing individuals with more compute to outcompete for a larger share of a finite resource.

It doesn’t take much compute or anything really above the cheapest claude subscription to do this.

Similar to how internet evened out access to many things that were in the past blocked by access to knowledge.

Re:United Airlines bans AI agents from booking flights on be... by atleastoptimal on Wednesday November 11, 2026 @05:20PM (#50459539)
It takes a trivial amount of compute to do stuff like book flights or submit forms, but there are other dimensions where the marginal utility of compute doesn't taper off as fast, like legal defense or PR campaigns/mass manipulation.

Imagine two competing political candidates, one has funding from an AI lab and produces thousands of short-form AI videos per day and spends millions of analysis of the full spectrum of feedback and performance of the ads, simulates public sentiment, pruning every aspect of their persona, response strategy, channels to focus on, etc. Or a company accused of misconduct creating an AI psychological profile of the judge and every jury member via their social media history and demographic information and curating the best permutation of arguments from millions of options that maximize every predicable sentimental vector.

Re:United Airlines bans AI agents from booking flights on be... by TeMPOraL on Thursday November 12, 2026 @04:30AM (#50464975)
> Imagine two competing political candidates

Campaign spending is textbook example of a negative sum game - it can waste unbounded amount of resources and everyone is worse off from it happening.

Re:United Airlines bans AI agents from booking flights on be... by iLoveOncall on Wednesday November 11, 2026 @05:16PM (#50459475)
That would make sense if not everyone was using comparators like Google Flights and SkyScanner. It doesn't make any sense in the real world.
Re:United Airlines bans AI agents from booking flights on be... by dghlsakjg on Wednesday November 11, 2026 @05:25PM (#50459611)
Also: flight alerts and price tracking are a thing too.

I don’t know anyone that’s seen a cheap flight for sale and decided to wait for the price to go up.

There are less price sensitive customers, but even the most price sensitive people don’t ask United if they could please charge them a bit more than the listed price.

Re:United Airlines bans AI agents from booking flights on be... by augment_me on Wednesday November 11, 2026 @05:20PM (#50459528)
If the 50$ flights are gone from the site, won't another site sell those instead?

Later on, assuming all of the carriers are affected by this, flights will get more expensive and maybe we will invest in other modes of transport that is cheaper

Re:United Airlines bans AI agents from booking flights on be... by ptero on Wednesday November 11, 2026 @05:25PM (#50459619)
I do not understand the airline's side of that argument, sorry. It seems like what you are describing is: 1. The airline is willing to sell a few tickets for $50 instead of $250, but only to the folks who it deems "worth it" and advertises accordingly. 2. Those $50 tickets are below cost, so each $50 ticket sold means everyone else will have to pay a little more. 3. If enough "general population" people find and buy those $50 tickets instead, the airline will discontinue the practice.

If this is indeed the case -- good riddance to that practice! Why should I be sorry that it goes?

Re:United Airlines bans AI agents from booking flights on be... by kevmo314 on Wednesday November 11, 2026 @05:36PM (#50459785)
Because not everyone has the same ability to pay.
Re:United Airlines bans AI agents from booking flights on be... by ptero on Wednesday November 11, 2026 @07:03PM (#50460896)
Most of those "it's $50 for you while everyone else pays $250 at the same time" tickets do not go to low income customers.

They go to those who can steer future purchases: travel office employees on personal trips, etc. That's a form of a soft kickback. The $50 tickets due to an airline making a bad demand forecast and running a fire sale on unsold tickets will not disappear.

Re:United Airlines bans AI agents from booking flights on be... by chneu on Wednesday November 11, 2026 @05:37PM (#50459797)
Airlines backed themselves into these absurd corners by using really short sighted business practices.

Disney is doing similar stuff with their app and queuing nonsense.

Re:United Airlines bans AI agents from booking flights on be... by monksy on Wednesday November 11, 2026 @06:41PM (#50460628)
Companies always willingly put themselves into these corners, and then start crying foul when they find out what it means.
Re:United Airlines bans AI agents from booking flights on be... by EGreg on Wednesday November 11, 2026 @05:39PM (#50459831)
Suppose you want to get people to a party, and offer $50 early bird tickets, and want eg a gender balance. But they just get scalped and resold for $300. Why should you care, you authoritarians? Scalpers have just as much right as anyone to purchase tickets…

Actually if I ran an airline I’d try to prevent everyone from being able to snipe the best seats with their agents as soon as they came out. Using lotteries, special manual two factor authentication etc.

Re:United Airlines bans AI agents from booking flights on be... by dataflow on Wednesday November 11, 2026 @05:47PM (#50459939)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by brewdad on Wednesday November 11, 2026 @06:13PM (#50460312)
Maybe a balance of loyal customers (to keep them loyal) and first time customers (to hopefully fill the pipeline of future loyalties).
Re:United Airlines bans AI agents from booking flights on be... by dataflow on Wednesday November 11, 2026 @06:44PM (#50460667)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by mitchdoogle on Wednesday November 11, 2026 @06:57PM (#50460826)
People already were going to great lengths to find airline ticket deals. If there was ever an edge in buying tickets as soon as they were available, that would already be heavily exploited by now. By the way, I'm fairly certain it's the opposite. Airline tickets are not typically a good deal when they are first made available.
Re:United Airlines bans AI agents from booking flights on be... by dwattttt on Wednesday November 11, 2026 @05:40PM (#50459840)
> If this is indeed the case -- good riddance to that practice! Why should I be sorry that it goes?

The effort you (and others) are willing to go to get the $50 doesn't seem to match up with the "fine, the practice should go". If it doesn't matter, why expend effort to do it?

Re:United Airlines bans AI agents from booking flights on be... by kjanus03 on Wednesday November 11, 2026 @06:09PM (#50460267)
Because while the $50 deal exists then everyone has the right to fight for it (I would even argue that it's rational!). I don’t see how that’s incompatible with wishing the $50 deal didn’t exist in the first place. Pricing that rewards whoever spends the most time searching is a bad system, and agents are a fair fix because they make that local price ooptima findable for everyone.
Re:United Airlines bans AI agents from booking flights on be... by srdjanr on Thursday November 12, 2026 @04:51AM (#50465103)
I think pricing that rewards searching is actually very fair and good. You give customers choice between money and effort - rich people will book the first flight and pay more, subsidized poorer people.

If agents make finding cheaper tickets trivial and the default, customers lose that choice.

Re:United Airlines bans AI agents from booking flights on be... by BobaFloutist on Wednesday November 11, 2026 @07:42PM (#50461311)
Because they don't offer the remaining seats for $250, they offer them for $600.
Re:United Airlines bans AI agents from booking flights on be... by dataflow on Wednesday November 11, 2026 @05:46PM (#50459927)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by ianbicking on Wednesday November 11, 2026 @05:46PM (#50459934)
Airlines have a large fixed cost and a small marginal cost for each passenger on a plane. If they charge $250 for each seat and half the seats are empty then they are wasting capacity and have to charge enough for each seat such that half the seats pay for an entire flight. If they can fill the second half of the plane with $50 passengers then they are providing more service (a social good!) and can perhaps reduce the expensive tickets to $200.

Of course everyone wants the $50 tickets, so the market gets all weird trying to both fill flights and charge as much as possible, while being competitive with other airlines that are trying to do the same thing. Because there are competing airlines, the final margins stay low, so the airlines are barely "maximizing" profits so much as they are simply maintaining profitability.

Re:United Airlines bans AI agents from booking flights on be... by ptero on Wednesday November 11, 2026 @06:55PM (#50460795)
I have no problem with dynamic pricing. Many companies in different industries do that, even if they do not have the large fixed / small marginal cost model. That is just business.

But once the company starts defining "worthy of cheap tickets" groups the system becomes very murky; and murky systems impose costs on everyone.

Re:United Airlines bans AI agents from booking flights on be... by jsphweid on Wednesday November 11, 2026 @06:59PM (#50460848)
So why don't they just offer prices at $150 instead. Then the plane won't be half full but perhaps 90%. The price for those last 10% of seats can go up or down 1. depending on the demand for that flight and 2. how much time is left.
Re:United Airlines bans AI agents from booking flights on be... by judge2020 on Wednesday November 11, 2026 @08:01PM (#50461521)
Because they want it both ways, sell the tickets they were going to sell anyays/regardless of price, and then again the two super underpriced tickets to people who wouldn't have paid if it weren't $50; tada, you've made an extra $100.
Re:United Airlines bans AI agents from booking flights on be... by turtlesdown11 on Wednesday November 11, 2026 @05:30PM (#50459690)
> For example, if you had an MCP connector to United and found a flight from SFO to DEN for $50, the rest of the seats have to go up in price to compensate and not just by a few cents because the nominal cost of an economy seat is likely $250, not $50.

Your premise is false, as it rests on the logic that there is a zero sum game between passengers. Airlines offer tickets at the level and price they feel like they can sell them in the marketplace. There's not some invisible total allocated to passengers on each flight, where if one person "gets a deal" others pay for it.

Re:United Airlines bans AI agents from booking flights on be... by louiereederson on Wednesday November 11, 2026 @05:41PM (#50459862)
I am copying my comment below here because there is a fundamental misunderstanding of consumer surplus here:

In your example ($50/$100), the airline is extracting all consumer surplus. This is called perfect price discrimination, and it is bad for consumers.

There is nothing stopping the airline offering Bob $50 per seat in the second scenario, other than profit preservation. If they were making a profit on the $50 ticket in the first scenario, they are making it in the second. They just happen to also be making less profit on the $100 ticket.

In effect you are making corporate profit a constraint on the market, which is not the case.

Your example actually shows that the welfare extractive pricing algos companies use today can be undermined by AI, which is good for consumers in this narrow example.

Re:United Airlines bans AI agents from booking flights on be... by robleafwagner on Wednesday November 11, 2026 @05:50PM (#50459979)
So… please excuse my ignorance if I’m being ignorant…

But isn’t this the same argument, more or less, that police make for not wanting to have body cameras on all the time, because they would then be “forced” to give everyone who was breaking the law a ticket or to arrest them instead of letting them go if it “feels like they should”?

The analogy being that the police could pick and choose who they should arrest versus who they should not and let off with a warning - who is “worth it” (i.e. generally, people of, umm, not color, it turns out).

Anyways… it does seem that some kinda of preferential treatment could be lost here. But preferential good treatment for some is kind preferential bad treatment for others, so theres that.

Feel free to ridicule my argument.

Re:United Airlines bans AI agents from booking flights on be... by cbdumas on Wednesday November 11, 2026 @06:38PM (#50460599)
> The airlines are trying to reduce prices for everyone without giving specific people (atleast those who they don't deem "worthy") an edge. Here's a great, short comment: https://news.ycombinator.com/item?id=50459444

Your sentence and the comment you linked say completely different things. You say airlines are trying to reduce prices for everyone, the comment says they're trying to achieve perfect price discrimination to maximize revenue. Those are not the same thing.

Re:United Airlines bans AI agents from booking flights on be... by Gareth321 on Thursday November 12, 2026 @01:50AM (#50463872)
> Well, eventually they will try and block you and then those $50 flights will just be gone from the website.

Since you explain that the rest of us are effectively paying for that subsidised seat, I’m okay with this.