Indeed - not sure if it is the case here, but businesses sometimes want to change richer people more and poorer people less for the same thing, if they can make more money doing that. One of the ways of doing that is by making the cheaper prices a hassle, a classic example being that you might have discount coupon vouchers at grocery stores that richer people won't regard as worth the hassle. If AI can get rid of that hassle for lots of people then the business case for doing it stops working.