They received the backlash, they responded to it by properly addressing the criticism and doing the right thing. It should be praised. Especially since it wasn't some PR-centric damage control, but an actual direct address of the specific points their original approach was criticized for.
Compare Bose's response to that of Sonos (another large techy audio brand). Sonos had an absolutely massive backlash recently (within the past few years iirc) in regards to deprecating software support for their older speakers that I'd read about everywhere (including HN) for months and months.
Afaik, it didn't lead to Sonos doing the right thing in the end (unlike the scenario at hand here), despite the online outrage being way more widespread than in the Bose's case.
Sadly those tend to be niche companies already focused on power users, but any other firms should be considered guilty until proven innocent of enshittification (forced bricking, closed source, subscription creep, privacy violations and data brokering).
It's not a security problem, since they don't support it anylonger anyways!
They could even make it so, that iOS itself refuses to boot if the device is unlocked. That way you can't accidentally have an iOS running that's compromised in some way.
But you can still boot Linux or Android or whatever you want to do to it.
Access to new features is not available, and app developers may no longer support updates to their applications.
But AFAIK, Apple apps (maps, music, phone, iMessage etc) on iPhones no longer receiving iOS updates continue to work.
You won't get updates to the trusted root CAs, which means you won't be able to visit sites with certificates signed by CAs created or renewed after support is dropped. And your browser will continue trusting CAs that have had their trust revoked.
And as web standards evolve there will be websites that use features and APIs that your browser doesn't support and may break in subtle, or not so subtle ways. And there is no way for you to install a more up to date browser.
And then of course, you won't fixes for any new security vulnerabilities that are found.
So yeah, it's not as bad as getting bricked, but it as also worse than continuing to work as it always has, but with no new features.
Saying "could stop working" and "won't get updates to the trusted root CAs" is all future issues.
How long should Apple be required to provide updates, both security/vulnerability and future API support?
Currently, iPhone 6S, released in 2014, can run iOS 15, which received its latest update in 2025. The iOS 15 apps work with Apple's services, some with reduced functionality because it was never in iOS 15.
So that's a 10 year old phone.
If they want to drop support for still functional hardware, they should make it possible to install your own software on it.
So, at best the device can just be used with the latest version of the software Apple allows until it's a security nightmare and better off no longer used.
Instead, if Apple gave people the ability to load something (prob a Linux) onto those old devices, then those old devices could be used usefully for quite a few more years.
Did they gave instructions on how to unblock bootloaders. released the source code and drivers under an open source license?
Which does make Boses move even more impressive when you think about how it wouldn’t have affected their business to do nothing.
However, I wouldn't expect anything from Sonos at this point in time.
Sonos did revert that decision after mounting public pressure too. However they keep pull these kinds of stunts and then later apologising for it.
My point is: are you actually changing if you keep making the same mistakes and then only saying “sorry” after you get caught?
If Bose shows the same pattern of behaviour the I’d lump them into the same category as Sonos. But thus far they do seem slightly more ethical.
Personally though, I think the whole “smart speaker” industry is crooked. But some are definitely more crooked than others.
Every company that makes smart speakers is crooked? Or, the making and selling of smart speakers is inherently unethical?
Sometimes making a decent product is part of making money, but that's never a motivation in itself. We have enough examples showing that if it makes more money to enshittify (and usually it does), then they will gladly enshittify.
I wouldn't say it's just the smart speaker industry.
speakers used to be something that would last a lifetime. I still have the same active monitors that I bought quarter of a century ago when I was producing techno. And I still used those speakers daily for listening to the radio. I used them for a NYE house party. They’re used often and still perform as well today as they do when they were new.
smart speakers is just a way of introducing forced obsolescence into the market.
So these EOL guarantees are nice, but EOL for speaker used to mean 50+ years later or when someone idiot inflicted physical damage onto the hardware. And even then, it was often still repairable.
Not every company deserves this charity, but the social media default nowadays is to deny that charity to everyone, and to go scorched-earth.
The medium amount of good publicity on the course correction good decision is an incentive to make good decisions in the future, both initial good decisions and course correction good decisions.
Those 2 sentences don't really align well. Should they be motivated by the tenfold praise? Or should they be motivated by doing the decent thing? If they should be motivated by doing the decent thing, why mention tenfold praise?
>Rewarding them for "reluctantly" improving won't change their bad behavior.
I don't see why not. They see that good behavior gives a better outcome. They'll do good behavior in the future.
Not that most corporations care, being trashed for decisions that hurt their consumers is run of the mill these days. Companies that get praise from their customers tend to stay in business and sell lots of product.
<I don't see why not. They see that good behavior gives a better outcome. They'll do good behavior in the future.>
Reluctantly improving means they were either going to or already screwed their customers. Companies that admit mistakes are praised. To think that a company who is called out will in the future continue to do good for consumer decisions is a little naive.
Suppose Anon says, "I'm going to rob a bank next Monday."
Police respond, "We will be ready there next Monday, and you will be arrested."
Anon replies, "Ah, I see! Never mind, then."
We can certainly say it's good that Anon changed their mind after being met with promises of consequences. But, in my opinion, saying something like "Anon is a fine, upstanding citizen, worthy of praise, unlike those other criminals that actually went through with it! Now that Anon understands it's bad, they'll surely never think to plan something so dastardly in the future!" is leaving reality behind. Anon has done the bare minimum, and likewise deserves the bare minimum of praise. In terms of incentive, I think such a response would only teach Anon to be sneakier, now that they've earned some trust.
Similarly, we wouldn't say that Anon is overall upstanding, just that the decision to not rob that bank was good.
My point is that we should treat the company better if it backtracks. And similarly we should treat Anon better if he doesn't rob the bank. It doesn't make sense to give Anon the exact same punishment whether he robs the bank or not. If we do that, he has no incentive not to rob the bank. "If I'm going to jail either way, I might as well actually rob the bank."
Please explain.
Remind me of any other vendor in recent history that end of lifed a hardware product and then open sourced it whether they got backlash or not. Because I can’t think of a single one.
So yes, Bose absolutely deserves praise.
It was a real shitty move.
https://www.theverge.com/2012/6/5/3062611/palm-webos-hp-insi...
https://www.philmckinney.com/i-convinced-hps-board-to-buy-pa...
My impression just from that training is that WebOs was extremely mismanaged. The training was billed as a "how to write apps for WebOs" and it instead was an hour long meander by the Palm employee about how different the company culture is and how hard it became to do anything.
I had the distinct impression they didn't even know that the training was supposed to be before being assigned to do it.
I think that's indicative of everything. HP had this product that they were trying to shoehorn into the most bizarre places. At it's core it was a mobile Linux os which used html/css/JavaScript as the main user experience engine. And HP was trying to put that on printers and rack mount displays. The one place they didn't seem to care putting it was the mobile devices it was designed to target. They simply half assed the launch of a product.
Maybe?
People stuck with Bose bricks might show a preference for non-Bose replacements.
People who thought Bose speakers would stay useful longer might prefer Bose, or be willing to pay for a more expensive Bose speaker model.
(Yes, I agree that some PHB's at Bose were almost certainly imagining that their customers would be forced to re-purchase Bose speakers. I'm questioning the validity of their initial assumptions.)
Could easily be net positive.
Certainly goodwill is harder to quantify.
When presented with information that you're acting in bad faith, if you choose to change: that is praiseworthy.
It's very brave to take that in, and not worry about "brand damage" or "appearing weak". It's brave to even challenge yourself when someone tells you you're wrong. It's entirely admirable.
It's the default human behaviour to double-down.
Isn't that still gonna happen now?
From [1]:
What will no longer work:
• Presets (preset buttons on the product and in the app)
Of course Bluetooth and AirPlay continues to work, but isn't that what a "dumb speaker" is?
No, if you read farther down the announcement, they also say this:
> Open-source options for the community
> We’re making our technical specifications available so that independent developers can create their own SoundTouch-compatible tools and features. The documentation is available here: https://assets.bosecreative.com/m/496577402d128874/original/...
So, they're going to strip the "smart" functionality from the app that Bose provides, but they're letting people continue to use it if they want to.
If your belief is that some other tactic works, then I can see why you'd do that. For my part, carrot + stick has always worked better than stick + more stick.
Also remember that there is no believer like a convert. A community helping guide a company towards open source culture could make for a very strong ally.
Then again I know nothing about Bose’s open source culture so take it with a grain of salt.
I'm not sure I get the logic here.
Slowly but steadily I'm comprehending why companies are getting tired of some people. No matter what companies do, people will always complain. Don't get me wrong, there's always room for more improvement, but a slight complement for their slight improvement won't hurt anyone + a change in tone from complaining to suggesting improvements would be a nice bonus.
That's a good outcome for the community, and refusing to "praise" Bose's actions just because they didn't originally do what you wanted is petty and churlish.
Good that they changed their statement and took the right action. Even better for the community for stepping up and 'forcing' Bose to do so.
Sources: https://web.archive.org/web/20251201051242/https://www.bose.... https://arstechnica.com/gadgets/2025/10/bose-soundtouch-home...