Why should Bose not get credit for this? If you are saying that people should treat them the same regardless of whether they listen to their consumers or not, then why would they ever bother listening to the consumers?

Also remember that there is no believer like a convert. A community helping guide a company towards open source culture could make for a very strong ally.

Then again I know nothing about Bose’s open source culture so take it with a grain of salt.