That is exactly what I said [1] when Apple reportedly killed MicroLED and people say MicroLED has no future. Quoting myself:
>Once I saw the Fully transparent MicroLED on Display in this year's CES , it is only a matter of time before it comes to market. I can immediately see luxury Retail shop paying the premium to get it.
Transparent OLED has slight colour shift and yellow tint to it. While Transparent MicroLED is really, fully transparent. The actual cost or price for these "Windows" compared to the additional space in premium Retail location are tiny. Once you have luxury started ordering and they reach a mass production scale cost will come down within a few years. ( ~2030 ).
While MicroLED may never end up in Smartphone or Tablet. I still think they have great potential elsewhere.
Be amazing in public
Really it's a guns don't kill people - people kill people with guns situation; transparent screens for showing ads all the time at people don't create dystopias, but a capitalist dystopia will be using transparent screens for showing ads at people all the time if they can.
right, I remember having to reject all advertising cookies the last time I was at the bus stop.
If your cereal box for 2$ has endless steeam of ads or each wall has active ad panel, and so does everything else, thats fuckex up future I'd gladly pay extra to avoid, and double that for my kids. Nothing kickass about that, on contrary.
Perhaps amazingly, I myself think that waking up in a scene from Minority Report would be absolutely terrific.
Next gen public displays will follow you as you walk across the square with messaging targeted to you .. as the same is done in parallel to hundred others.
On the one hand I’m bummed that I haven’t seen it in person, and on the other I’m so very glad it isn’t a popular technology (yet).
I’m really curious to see if anyone can find any details on how their technology works; I’m struggling to think of any better solutions than having tens of thousands of oled screens and lenses to map each pixel on the smaller screen to a pixel and an angle on the larger screen as a whole.
Ads following people around is straight up harassment and will result in lawsuits, freakouts and righteous violence.
What we have to deal with is creeping normalisation.
The majority of the human population using the internet seem to have accepted being grouped into buckets by cookies and targeted with very specific adverts .. from there it's a short hop to public space { facial | phone | device } recognition and targeted adverts.
I read once that it’s an accessibility requirement that the screens can be muted.
I haven’t encountered a screen that I couldn’t mute in the last 10+ years.
(I was gonna say something about “brute-forcing” it but I know how that might be misinterpreted. Just try all the buttons, if necessary.)
I start with the buttons on the right, because I am right handed and that's easier for me. I start with the top button and work to the bottom.
If silence has not yet been achieved, then I do the same with the buttons on the left.
If silence has still not yet been achieved, then I make a mental note to never give that location any money ever again. (It's a short list, and the irritation makes it very easy to remember each location whether I want to or not.)
(I don't worry about how "brute forcing" might be interpreted. I am doing nothing wrong.)
I don't understand why people in this thread are panicking about living in an ad ridden dystopia when they already do.
Times Square is a thing. At one point, people visited amusement parks to look at the light bulbs. In some way the first movers might be cute.
As if we needed any more of that... do not want.
This was Apple’s goal for under and between screen cameras two decades ago [1]. The killer app is video conferencing.
https://appleinsider.com/articles/08/03/26/apples_patent_for...
In any case, a camera behind the screen doesn't completely solve the problem anyway, because the screen can have multiple people. For this application you need either a camera per person, or the pupil re-aiming postprocessing, to give the illusion of presence.
There's plenty of discussions on how touchscreens in cars are awful, but those who design these abominations are so out of touch with reality that they don't seem to realise that. I suspect the same applies here.
And I'm usually not wearing gloves inside a skid steer/mini ex, unless the heater isn't working.
[1]: https://www.theguardian.com/cities/2015/aug/11/can-cities-ki...
[2]: https://99percentinvisible.org/article/clean-city-law-secret...
Seems obvious but I've met many who dont see it as sort of brain cancer and consider them harmless.
It got to the point that, when I visited New York, I got angry at the full-on sensorial assault. My mood was always nasty there.
If this is done responsibly, and used to extend architecture in ways it wouldn't be feasible before, I don't have many reasons to be concerned. OTOH, in places where visual pollution is unregulated, oh boy, it'll be bad.
No, that is just the New York state of mind.
Thanks, I hate it. I like the window looking like window.
Maybe they can upgrade this to a dynamic e-ink backdrop that's transparent where the camera is, along with an x,y motorized camera that can follow the position of the video window on the screen.
I would say this is even more distressing, they are literally trying to invade every damn steradian of your field of view. Soon you won't be able to look out of a train window without ads.
As a side note... It's interesting how "more advertising opportunity" is a well that never runs dry.
You would think this tops out at some point. That advertiser's won't just spend more and more forever. Turns out, they will.
Imo, this is related in a complex way to etherealization of many modern sectors. Outsourcing, specialization, the proverbial 4-hr workweek... and it's more pertinent SME instantiation.
If your business model is subscription condiments, you probably have the condiments made with your label and perhaps outsource the shipping.
The value add of the consumer facing firm is all marketing. There are no investments or long term improvements to production. You have blunt tools to affect product. It's unsurprising that marketing specialists are big consumers of advertising services.
Meanwhile, modern pay-per-performance advertising represents the down-scalable starting point for nascent businesses. That shapes these firms.
Anyway... There are so many sectors where paying >20% of gross on advertising is normal. It's not obvious what the upper threshold is... especially with digital products.
Personally I think that would be a great idea. But from my (non expert) perspective, for eye contact in video calls, I'd have thought a single camera behind a transparent 30" monitor would be little better than a single camera ontop of a 30" monitor, given that you may have multiple faces on screen and have those faces in different places on screen. Maybe a matrix of cameras behind a transparent screen, with gaze detection and eye tracking to determine which to activate at any time?
I remember thinking it was a massive waste of computing power. And they wanted to put it on a phone.
Wait until you hear about filters. Making people look better on their phone camera must employ buildings full of engineers.
A camera so situated would also capture the contents of the display, not just the display user’s face. Others on the call would see the transparent display user’s face occluded by the display’s output.
I feel it's something that can be explored better in architecture settings - with this, windows can be used for lighting and decoration. It opens up a lot of interesting possibilities in both commercial and residential settings.
Many people follow CES as it often shows off products that will be available (intended?) for consumer purchase.
It’s confusing if these are being shown at CES, but are actually meant to be used for commercial purposes.
The use-cases presented are:
* Teleprompter-like screen with a camera behind it allowing presenter to look straight into the camera while still seeing the screen.
* Windows in public areas (subway cars, elevators) that display advertisements or animations.