Doesn't have to get even worse than it already is. I don't live on times square and prefer to keep it that way. I will not roll over and take it just because it's not that much worse.

I am in a playground right now with zero ads in sight. There is still plenty of room for explotation.

Times Square is a thing. At one point, people visited amusement parks to look at the light bulbs. In some way the first movers might be cute.