Wow, given what their website looks like and their claims I’m shocked that they actually had a functional prototype 4 years ago.[0]

On the one hand I’m bummed that I haven’t seen it in person, and on the other I’m so very glad it isn’t a popular technology (yet).

I’m really curious to see if anyone can find any details on how their technology works; I’m struggling to think of any better solutions than having tens of thousands of oled screens and lenses to map each pixel on the smaller screen to a pixel and an angle on the larger screen as a whole.

0: https://youtube.com/watch?v=ptXTSuMkuvA

A fucking gas pump loudly playing ads nonstop on it’s screen was enough to make me feel like not enough of the world was on fire, and I hardly ever experience rage.

Ads following people around is straight up harassment and will result in lawsuits, freakouts and righteous violence.

I'm with you and loathe advertising.

What we have to deal with is creeping normalisation.

The majority of the human population using the internet seem to have accepted being grouped into buckets by cookies and targeted with very specific adverts .. from there it's a short hop to public space { facial | phone | device } recognition and targeted adverts.

Try pressing the buttons on screen, there usually is a mute

Second button down on the right side of screen (almost always).

I read once that it’s an accessibility requirement that the screens can be muted.

I haven’t encountered a screen that I couldn’t mute in the last 10+ years.

FWIW, third down on the left is what works at a local chain.

(I was gonna say something about “brute-forcing” it but I know how that might be misinterpreted. Just try all the buttons, if necessary.)

The only constant is this: It varies.

I start with the buttons on the right, because I am right handed and that's easier for me. I start with the top button and work to the bottom.

If silence has not yet been achieved, then I do the same with the buttons on the left.

If silence has still not yet been achieved, then I make a mental note to never give that location any money ever again. (It's a short list, and the irritation makes it very easy to remember each location whether I want to or not.)

(I don't worry about how "brute forcing" might be interpreted. I am doing nothing wrong.)

At least in the US, you can usually press one of the buttons next to the screen (and usually it's one of the corner buttons) to mute the TV while pumping gas.

Weirdly appropriate company name. Imagine if the minds behind this were used for making people's lives better instead blasting them with more effective ads.