Blogging has internal benefits of organizing thoughts or even just being a fun hobby. But it's external validation as well. Sure, writing a book is even more but that's probably 100s of times more work.
How is it being received by those people? I can't help but imagine the response being:
"Okay but then what's the point of us sitting here with beers?"
Using that as a first pass has led to more time engaging with thoughtful people about well considered ideas, and less time listening to the noise that shows up when you solicit opinions.
Anyone can generate a big portfolio of projects these days(be it graphics, video, software, writing etc) but blog posts from 2023 and before are proof and undeniable.
I always read blogs if people include them in resumes.
It’s really cool when an applicant has a blog with unique and interesting content, but I can’t remember this happening without us already having been very impressed by the candidate’s resume.
More commonly, blog content was ambiguous about the applicant’s skills. For example, when someone applies to an embedded job but has a blog of beginner level Arduino projects, is that because they’re an expert creating tutorials for beginners, or because they are a beginner and these entry-level projects represent their skill level?
I also think people greatly overestimate the idea that someone will LLM their way into a great blog, and they greatly underestimate the difficulty of forging timestamps. Even git timestamps are easy to fake. Your interviewers aren’t going to scrutinize the Wayback machine for evidence, but not being indexed isn’t proof that it wasn’t there anyway.
Electronic projects are extraordinarily cheap right now. I’ve built moderately complex PCBs for less than the price of a nice dinner.
Everything definitely has gotten significantly cheaper than when I started working in mechanical/electronic engineering 15 years ago but a moderately complex board with assembly is still hundreds or thousands per board on short (1-2 week) notice. That’s what the GP means when they say that hardware prototypes are orders of magnitude more expensive (sans NRE) and I’m pretty sure they’re talking about the much more expensive mechanical side too, which also had gotten cheaper but not overwhelmingly so.
You can tell by reading one of them though, right? For a subject I'm an expert at, I can tell the difference between an expert talking about the basics, and a beginner doing the same.
But in my experience reading a lot of applicants’ blogs, it’s rare to even find a recent post. The most common scenario I see is that the most recent posts are 3-10 years old. Even if you can get enough information out of their blog, you’re getting at best a snapshot of where they were a long time ago. The truth is that often people blog the most when they are beginners in a subject.
I guess what I’m trying to say is that the ideal optimal blog that people imagine writing is an extreme rarity. I’ve seen so many people start blogs with high ambitions but then the farthest they get is a couple posts that are now so old that it barely corresponds to their current resume level of skills.
So you’re left doing a lot of guessing and extrapolating.
There is no reason why you have to write a blog over a long period of time, you could quickly pump out several blog posts and link to them to establish credibility quickly.
I tried to write out an initial spec here, but I haven’t been able to write any implementations yet: https://github.com/sebmellen/proof-of-origination.
I would be suspicious of a reasonably popular blog claiming to have predicted stuff and not being able to back that up with an archive.org capture (or raw scraper data), though I guess it is somewhere where storing a hash on a blockchain may offer some benefits for edge cases.
If I were to write a dozen blog posts today, and then straight up dump them on my blog, dating each of them so they're spaced roughly evenly since Jan 2021 to today, and start each of them with a preamble saying "I wrote this in my journal around [backdated timestmap]; publishing it now ([real timestamp]) as part of my 2025 blog revival commitment" - what would you say then? This little preamble explains both the sudden appearance and lack of any prior traces on the Internet corresponding to claimed creation dates. Are you going to call me a liar?
No, if someone with even half a brain wants to fake expertise this way, you won't be able to tell. If anything, what will give them away is anachronisms in text. Like idk. an off-hand remark about ChatGPT in a post dated 2021 could make you wonder.
since one cannot backdate timestamps on Reddit and HN. Hmm but you can still rewrite the content a bit
LOL. I could easily do it "back in those days". The difference is that in my particular case (I specialize in developing new software products for clients) I also have long list of names with actual phone numbers, emails, addresses etc. So anyone can call and verify.
Never blogged. Have no time / desire
I would also argue self-marketing is important when you have lazy or bad managers.
Or the other way around
I was starting https://golfcourse.wiki and I read a bunch by Jimmy Wales, and he focused on his own credibility and openness being a linchpin to wikipedia.
I thought I might as well start a blog then, because in a world of golf media, with few exceptions is mostly a just corporate funded advertisement-as-entertainment slop. I figured I could at least stand out by openly talking about golf in a very different way, by just writing for me, with my target demo being my best golf friend, who sadly passed about the same time I started the blog.
I've got myself a small audience (a few hundred subscribers, and maybe a fourth of that read regularly. I'm more than happy with that. My ideas are almost diametrically opposed to much of the golf world, but I spend a ton of time on almost all of the articles, and I'm very proud of them. I think it lets people who might use the wiki know how serious I am about the wiki as something good for golf not as some way to get rich. I think it does a good job, and it's a good way to waste a few hours/days/weeks.
Several of my posts received 100k+ views, one with 1M+, typically exploring minor technical hacks. A couple posts resulted in minor sales of bespoke hardware adapters, which was a nice "side hustle" for a few years. None of this would ever had made me rich, but it was a neat introduction to information sharing.
My resumé still lists several articles written about my blogposts, in publications including Wired, Hack-A-Day, &c... although the links obviously haven't worked for over a decade.
I've recently registered a new domain for my next blog attempt, which will mostly just be a record of things I find interesting on that particular day. If you ever read Whole Earth Catalogue, my hope is for my own modern-day version of the excellent WEC-inspired https://kk.org/cooltools/ [not me/mine].
1M+ is definitely no one
The initial reason behind my blog was sharing fun solutions from my work. If I get it approved in a blog post then I can talk about it publicly. Working in game development that's a fairly rare opportunity. I usually share my posts on Reddit for just a handful of nods and a random question or two.
However, I recently had an interview where the interviewers had read my blog and used it as a basis to steer their questions. At that point having put such thought and effort into it felt well worth it. I do believe it's a part of what got me the job.
There is a reason Andrej Karpathy has such a great reputation. His credentials are impressive, but the quality of his teaching content is spectacular.
Unfortunately, these days writing a publicly-available blog is also a great way to train AI to replace you at the very job you're establishing credibility in.
Alas, that ship has sailed. So keep writing blogs.
Credibility is a very valuable commodity. It's worth investing in ways to build more of it.
Don't assume people will stumble across your content (though they will eventually via Google). Actively send links to people who you are already engaged in conversation with.
It's not the number of readers you have that matters: it's their quality. I'll take a dozen people reading my stuff who might engage with me usefully or lead to future opportunities over a thousand readers who don't match that criteria.