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Re:Intel will lay off 20'000 employees by disillusioned on Wednesday October 12, 2022 @02:16PM (#33180830)
Isn't this just a culmination of nearly a decade of unforced errors and mismanaged strategy? I'm a complete outsider but I see a couple of fundamental huge misses by Intel over the past 10 or so years:

1) Completely missed the boat on mobile. Their ARM-competitive chips (Atom, etc.)... weren't. Missed on every measure from power to performance. Let Qualcomm and Samsung eat their lunch.

2) Missed too many ticks and replaced them with tocks. Fell far behind because of ridiculous tilt-at-windmill folly around Itanium and other architectural decisions that absolutely didn't pay off. Ended up taking way too long to get further down on process size.

3) Lost their competitive edge so much that Apple finally realized they can do it better and suffer the transitional costs of building a middleware layer to translate off of x86. Apple's fully committed to that, so Intel doesn't just lose the "no one is using a PC anymore" market, they're also losing the "those people who DO use home computers which happen to be Apples" market.

It's absolutely incredible to watch these formerly phenomenally innovative companies falter at that very core competency of staying cutting edge but we see it happen over and over again.

Re:Intel will lay off 20'000 employees by hn_throwaway_99 on Wednesday October 12, 2022 @02:21PM (#33180896)
> It's absolutely incredible to watch these formerly phenomenally innovative companies falter at that very core competency of staying cutting edge but we see it happen over and over again.

To be frank, I think that's a great thing. I don't want companies to stay giant in perpetuity, I think it's great that they are essentially "recycled" when new, better companies come along and eat their lunch.

If anything I think it's quite bad that over the past 25ish years that a lot of big companies have really learned the lessons of "disruption" and have responded by just buying up the smaller but up-and-coming competition before they can overtake (looking at you Adobe and Figma).

Re:Intel will lay off 20'000 employees by srinivgp on Wednesday October 12, 2022 @02:27PM (#33181001)
IF a company goes bad, it's great that new companies eat their lunch.

It's bad for a company to go bad.

It's bad for a company to lock out competition.

Re:Intel will lay off 20'000 employees by BobbyJo on Wednesday October 12, 2022 @02:49PM (#33181308)
> It's bad for a company to go bad.

Hard disagree, so I wonder what your basis for this bullet is.

Agree on the other two though.

Re:Intel will lay off 20'000 employees by NikolaNovak on Wednesday October 12, 2022 @03:08PM (#33181575)
Not the op, but:

1. Tautological: from company's perspective, it's bad for the company (itself) to go bad.

2. More broadly, it's reasonably self-evident that it's bad for employees, and bad for shareholders of a company, for that company to go bad

3. Where we can have discussions, and probably for a long and fun if not necessarily fruitful time, is whether it's "good" or "bad" from market's, or consumer's perspective for companies to go bad. I personally think not.

I think we'll likely mostly agree that it's good for market to filter out and punish bad companies or companies that go bad, once they go bad, for whatever reason; but that doesn't necessarily imply or follow that's it's good for companies to go bad.

In other words, what's your perspective/bias - why would it be GOOD for a company to go bad? Why would it not be absolutely fantastically wonderful if all companies perpetually stayed good and we lived in utopia of rainbows and unicorns? :>

(all this without defining what "company going bad" means, left as an exercise for the student :)

Re:Intel will lay off 20'000 employees by BobbyJo on Wednesday October 12, 2022 @05:11PM (#33183303)
> Where we can have discussions, and probably for a long and fun if not necessarily fruitful time, is whether it's "good" or "bad" from market's, or consumer's perspective for companies to go bad. I personally think not.

Generally where my head was at. The other two points were better scoped. I personally think it's good that companies go bad, as it moves control over productive assets from one group to another. This is good for society for a variety of reasons, not the least of which is enabling new ideas to be tried. Can a long lived company try new ideas? sure, but the degree to which they avoid risks (if they live a long time they necessarily avoid undo risk) puts on upper bound on how ambitious they are with new things.

Re:Intel will lay off 20'000 employees by srinivgp on Wednesday October 12, 2022 @05:03PM (#33183143)
Things going bad is bad. Dying is bad. Etc etc.

Sometimes on net things are good because of other effects like "ah, promising new competitor gets a chance to shine!" but if you could have _both_, you absolutely _would_. A company going bad is a _cost paid_ for new blood, not an _added benefit_.

It's not good that you have 100 fewer hours when you spend 100 hours creating something awesome. It's bad that you have 100 fewer hours. If you could create the same awesome thing and still have those 100 hours to do something else, that'd be fantastic.

All other things being equal, I would far rather Intel be awesome than not. If it turns out the world is such that all other things can't be equal, it might be worth having Intel not be awesome in favor of other benefits, but I'm never going to be _happy_ about Intel not being awesome.

Re:Intel will lay off 20'000 employees by UncleOxidant on Wednesday October 12, 2022 @05:38PM (#33183794)
I can think of another aspect of the badness: It's bad for geographical regions that have become dependent on the company. Intel is Oregon's largest private employer, for example, and most of this employment is in the Portland metro area. If Intel were to go away next year this area would be hit very hard economically. That's not going to happen, of course, but one can imagine a long slow decline. Tektronix used to be a very large employer here - employed about as many at it's peak in the late 80s as Intel employs here now. Tek went into decline in the 90s, fortunately Intel's star was rising then. As Intel's star declines it's tough to see a new replacement for the area.
Re:Intel will lay off 20'000 employees by throwaway821909 on Wednesday October 12, 2022 @06:45PM (#33184722)
It's an example of the general problem, it would be better if Intel (and some "competitors" to keep prices low) could always perfectly adapt to new technologies etc, and retrain people.

When they can't it's good companies come and go, or Kodak would still be blocking digital cameras (https://www.reuters.com/article/us-kodak-bankruptcy-idUSTRE8...) but the price we pay is things like wasted effort on re-implementing everything that didn't need to change at the new place, good people can't always move to it as you mention, etc.

Different countries at different times adopt different positions on the scale between inefficient (?) state-linked monopolies with jobs for life and letting the market do its thing. I'm not sure what factor means that sometimes we end up with Samsung and other times British Leyland.

That itself is an example of capitalism as the least worst option... similarly how much effort goes into trading currencies or commodities or whatever just so people get a fair price and aren't screwed over by whoever is the only person selling at the moment they need something. But we're self-interested, biased, and this is the workaround (or the system that emerges from our nature - self-interest is turned into the energy behind it all and "greed is good").

Re:Intel will lay off 20'000 employees by jason-phillips on Wednesday October 12, 2022 @02:34PM (#33181100)
> I think that's a great thing. I don't want companies to stay giant in perpetuity...

Except that semiconductors are a national security issue at the moment.

Re:Intel will lay off 20'000 employees by beebmam on Wednesday October 12, 2022 @02:39PM (#33181173)
100%. It's worth considering that some of these people laid off may consider working for authoritarian governments if they were well compensated (or are ideologically aligned), and that's a huge national security risk too. Hope they aren't dumb enough to lay off engineers with important knowledge. Please tell me that US representatives have already met with Intel on this.
Re:Intel will lay off 20'000 employees by xwolfi on Wednesday October 12, 2022 @02:54PM (#33181375)
I work in an authoritarian country (Hong Kong) and it s not what you think. You cant transplant a well paid foreigner expecting a breakthrough: his entire team will spend their time enforcing the red tape to teach him to adapt and by the time the money dries out they ll either have an obedient clone of the rest or a frustrated quitter.

Plus, dictatorships arent against the US per se, they re against the US convincing the populace they too could act like americans, and are extremely dependent on that Schrodinger state where you re both the factory for the US and a public political opponent. Symbiotic parasite pretending to be the host's alternative.

Plus the US might change heads at the top, but it s hardly a safe ally to have. Ukraine nearly went to complete disaster thanks to Trump and having morons elected there is a security risk for many too...

Re:Intel will lay off 20'000 employees by collegeburner on Wednesday October 12, 2022 @04:04PM (#33182299)
we have temporarily made peace with dictatorships before. the bigger concern is china wants the #1 spot in world power and we will oppose any nation that tries to beconme more powerful than us.
Re:Intel will lay off 20'000 employees by twelve40 on Wednesday October 12, 2022 @02:42PM (#33181200)
yeah but it's not a good reason to prop up or keep bloating non-competitive corporations. Bloating Intel is not likely to result in another tsmc.
Re:Intel will lay off 20'000 employees by zhengyi13 on Wednesday October 12, 2022 @02:39PM (#33181176)
Eh, I think they always were; we're just finally being forced to pay them better attention.
Re:Intel will lay off 20'000 employees by indymike on Wednesday October 12, 2022 @02:38PM (#33181156)
> Except that semiconductors are a national security issue at the moment.

Maybe too big is a national security issue, too.

Too big to fail is a real problem for any part of our economy.

Re:Intel will lay off 20'000 employees by icapybara on Wednesday October 12, 2022 @02:45PM (#33181244)
Computer chips are a product that is only possible to produce at the largest scales. Everything, from the supply chain to design to manufacturing, is a globalized effort. You’ll never have small mom and pop fabs.
Re:Intel will lay off 20'000 employees by wongarsu on Wednesday October 12, 2022 @03:00PM (#33181471)
If everyone realizes it's a national security issue, that might change. Sure, US, EU and China have players in the industry and can attract fabs with a bit of incentive, but what if Russia or India or Pakistan or Brazil or Iran want to ensure a steady supply even under sanctions? Some of them might open up smaller fabs that might not be economically viable but are of strategic importance.
Re:Intel will lay off 20'000 employees by selimthegrim on Wednesday October 12, 2022 @11:44PM (#33186952)
Doesn’t Malaysia have fabs? Singapore?
Re:Intel will lay off 20'000 employees by bluGill on Wednesday October 12, 2022 @03:04PM (#33181526)
You could fab chips in your basement. However your costs per chip would be in the tens of thousands each for basic chips. Large scales allows making those same chips for less than a dime each.
Re:Intel will lay off 20'000 employees by icapybara on Thursday October 13, 2022 @10:32AM (#33191515)
You'd still need chemicals, a pure substrate, a chip design that's been converted into a manufacturing process, a UV aligner, spin coater, etc... can't do everything in your basement. You have to trade with others.
Re:Intel will lay off 20'000 employees by indymike on Wednesday October 12, 2022 @03:09PM (#33181599)
> Computer chips are a product that is only possible to produce at the largest scales

Perhaps, or perhaps we're dealing with monopolization.

Re:Intel will lay off 20'000 employees by feanaro on Wednesday October 12, 2022 @02:44PM (#33181228)
Luckily there are many, many countries in the world with no semiconductor industry of their own who benefit from no single company or country staying as the perpetual, unchallenged giant.
Re:Intel will lay off 20'000 employees by hn_throwaway_99 on Wednesday October 12, 2022 @04:50PM (#33182918)
> Except that semiconductors are a national security issue at the moment.

Perhaps this is too much of a radical idea, but if a company is so critically important that it can't be allowed to falter without government support, then it should be nationalized.

At the very least the government support should be made explicit, and large, critically important companies should be forced to pay much higher insurance, i.e. the equivalent of what banks need to pay for FDIC insurance. Sick of the whole "privatize the profits and socialize the losses" mindset.

Re:Intel will lay off 20'000 employees by jrockway on Wednesday October 12, 2022 @02:28PM (#33181015)
> I think it's great that they are essentially "recycled" when new, better companies come along and eat their lunch.

Don't you have on the order of tens of thousands of dollars invested in Intel through retirement savings, though? When S&P 500 companies fail, your retirement savings become worthless. (Apple is really the one you want to watch out for, though!)

Re:Intel will lay off 20'000 employees by ISL on Wednesday October 12, 2022 @02:36PM (#33181140)
If you're invested broadly in the S&P, so long as companies are "properly" valued, it is okay if INTC falls and AMD rises.

If a major player is massively overvalued, though, then index funds, too, will feel some pain as the exuberance in a major player dissipates.

I hold some INTC directly after having been extremely impressed with the company's dedication to rigorous process in engineering interviews in the mid-2010s. I'm sad to see such a great company go through hard times.

Re:Intel will lay off 20'000 employees by longtimelistnr on Wednesday October 12, 2022 @02:34PM (#33181111)
Isnt this only a concern if you plan to retire in the next 5 ish years? Even 5 years seems a while to correct itself unless there’s a larger market implosion. The last 5 years has seen the tail end of a recession and a pandemic
Re:Intel will lay off 20'000 employees by pantulis on Wednesday October 12, 2022 @02:33PM (#33181092)
Not a US citizen, but aren't the retirement funds managed by someone who should be held responsible for not diversifying?
Re:Intel will lay off 20'000 employees by katmannthree on Wednesday October 12, 2022 @02:37PM (#33181147)
Whether or not they're ``held responsible'' to the degree anyone in such a position in the US is (i.e. lolno), grocery stores and retirement homes do not accept epicaricacy as payment.
Re:Intel will lay off 20'000 employees by jrockway on Wednesday October 12, 2022 @02:51PM (#33181326)
Retirement funds do pretty OK here. Early in your career you'll mostly hold something like an S&P 500 index fund or a total stock market fund, as you get closer to retirement they shift the allocation towards safer investments.

I don't love this; the total stock market is a lot of tech companies, and I already have plenty of exposure to tech by working in the field. It's a good heuristic for most people, though. (And no, I don't do anything about this underlying fear of tech sector exposure. I just buy the Target Date 20XX funds like everyone else.)

My only point is that the grandparent comment generally expects companies to die when they get into the S&P 500. If that's true, we're all screwed. If one S&P 500 is just stealing business from some other S&P 500 company, though, it's probably a net gain. But if it's some privately owned startup, then it's not as concrete a win, and let's be honest, startups are driving a lot of the innovation in tech.

Re:Intel will lay off 20'000 employees by JamesianP on Wednesday October 12, 2022 @03:15PM (#33181668)
Which retirement funds are doing ok this time around? They typically switch to bonds which thanks to inflation are down something like 20 percent in the last year (some more like 30), despite yielding far less than stocks in the best of times.
Re:Intel will lay off 20'000 employees by jrockway on Wednesday October 12, 2022 @07:32PM (#33185177)
It's the right strategy in general, not a strategy guaranteed to never lose money. Your savings account is down 20% year over year in terms of purchasing power because what $1 is changed dramatically. Rare event, and sometimes you're just screwed.

If I had a time machine, I would definitely use it to time the market!

Re:Intel will lay off 20'000 employees by JamesianP on Wednesday October 12, 2022 @10:34PM (#33186471)
People who are retired, and have absolutely no way to bounce back if the market is unkind, should absolutely invest in places that never lose money. I'm not talking about inflation. I can go out and buy actual guaranteed bonds that pay me an actual guaranteed positive interest rate. Yeah they don't keep up with inflation, but it only a small trickle in lost earning power at that point, not a loss of 1/5 of the number of years I can stay retired which the funds are delivering.

My savings account is not what I'm talking about. Inflation or not, it is still a number I can describe as "positive".

I'm referring to bonds that retirement and wealth management add to funds use to supposedly counter volatility. These are investments that at best will only pay single digits. They have suffered the worst year since 1931 or something. And we're just getting going. The frustrating part is as I said, the underlying bonds themselves still pay that 4% or so which would be much better than the funds are achieving. But for some reason they have to sell the bonds at a loss.

Re:Intel will lay off 20'000 employees by JamesianP on Wednesday October 12, 2022 @02:56PM (#33181414)
Nope! They're rewarded for getting slightly higher returns than other funds during the bull market times, despite the disproportionate increase in risk they take on to do it. Everyone is looking at recent trends and almost no one looks tat fundamentals. It's a moral hazard.
Re:Intel will lay off 20'000 employees by fsckboy on Wednesday October 12, 2022 @03:24PM (#33181768)
> the retirement funds managed by someone who should be held responsible for not diversifying?

fund managers don't have "personal" or "corporate" assets that are anywhere near the scale of the (retirement) funds they manage; being held responsible for mismanagement would not lead to a source of capital to replace that which had been lost through mismanagement.

All investment has risk.

Re:Intel will lay off 20'000 employees by anotherman554 on Wednesday October 12, 2022 @06:48PM (#33184756)
In the US usually the employee usually has a choice of several funds in their 401 (k) retirement account, including international funds.

It seems the person upthread owns a target date fund and this means they probably are diversified. Their post doesn't make a lick of sense.

Re:Intel will lay off 20'000 employees by JamesianP on Thursday October 13, 2022 @02:29PM (#33194672)
If this is referring to me, then perhaps you're confused because I was responding to a question about rewards and punishments not whether labels fit. And I never claimed the the question and my response were somehow opposite ends of a dichotomy. Indeed the connection there is the problem. A fund can be completely diverse and still high-risk.
Re:Intel will lay off 20'000 employees by anotherman554 on Thursday October 13, 2022 @03:05PM (#33195103)
I was not referring to you. I was referring to the person who wrote this over the top, inaccurate comment:

"When S&P 500 companies fail, your retirement savings become worthless. (Apple is really the one you want to watch out for, though!)"

Re:Intel will lay off 20'000 employees by twelve40 on Wednesday October 12, 2022 @02:46PM (#33181258)
intel doesn't have to go up in flames, not sure why you view it as all or nothing. They can keep milking legacy stuff and even make money like IBM (what paul graham calls irrelevant), while someone else can keep inventing better chips.
Re:Intel will lay off 20'000 employees by nemothekid on Wednesday October 12, 2022 @02:52PM (#33181340)
>Don't you have on the order of tens of thousands of dollars invested in Intel through retirement savings, though?

Why is my fund in Intel but not in Apple? The whole point of choosing the index is so that you are diversified. You would only lose if Intel lost out to a foreign company, otherwise the demise of Intel is made palatable by the rise of Apple and AMD.

Re:Intel will lay off 20'000 employees by bluGill on Wednesday October 12, 2022 @03:05PM (#33181536)
Even if intel loses to a foreign company, odds are that foreign company has been invested in my a domestic company I own so I'm still okay.
Re:Intel will lay off 20'000 employees by vineyardmike on Wednesday October 12, 2022 @02:57PM (#33181421)
Over time, those funds are re-weighted. Unless you bought inte directly, the rewighting should handle it. Unless it fails quickly and spectacularly
Re:Intel will lay off 20'000 employees by kgwgk on Wednesday October 12, 2022 @03:47PM (#33182052)
S&P 500 trackers are not re-weighted.
Re:Intel will lay off 20'000 employees by vineyardmike on Thursday October 13, 2022 @03:13PM (#33195211)
Standard and Poors periodically updates the S&P 500 with the 500 largest companies. Intel will one day likely be removed, just like one day apple will be. It may be a while but it’ll happen.

Companies come and go from it all the time:

https://www.inc.com/ilan-mochari/innosight-sp-500-new-compan...

Re:Intel will lay off 20'000 employees by kgwgk on Thursday October 13, 2022 @03:33PM (#33195484)
In the context of your comment

"Unless you bought inte directly, the rewighting should handle it. Unless it fails quickly and spectacularly"

I would find little comfort in the fact that if Intel goes down 85% -slowly but somewhat spectacularly- from its current level it will eventually be excluded from the index.

Re:Intel will lay off 20'000 employees by vineyardmike on Tuesday October 18, 2022 @03:18AM (#33244031)
Cisco used to have a massive market cap. Greatest in the country. Now it’s absolutely unremarkable compared to FAANG et al. It went from $80 to $12.

The fact that I had to google for the details of its fall gives me comfort that when intels time comes it won’t cause harm on its slow exit.

Re:Intel will lay off 20'000 employees by kgwgk on Wednesday October 19, 2022 @04:33AM (#33259253)
The only harm done is the money lost on that particular investment, of course.
Re:Intel will lay off 20'000 employees by MichaelBurge on Wednesday October 12, 2022 @03:35PM (#33181929)
There's no guarantee semiconductor fabs will be recycled. If TSMC shuts down due to political turmoil, Intel decides to halt all R&D and milk their new monopoly, then hardware progress could simply stall with no new competitor rising.

An investor would need to front many billions of dollars for an uncertain payoff over a decade or two, and Intel could at any moment become competent again. And if no investor is willing to take that risk, there would be no new competitor.

Adobe and Figma are software companies, so don't require capital investment. So if one shuts down, it's relatively easy to make a new UI modeling tool(or for an existing one to take over their customers).

Re:Intel will lay off 20'000 employees by eecc on Friday October 14, 2022 @02:55PM (#33207442)
That's all very nice and yeah, we've all read the essay about "creative destruction" but what happens to the Intellectual Capital that gets annihilated, sold pennies on the dollar and left to whither in useless portfolio trusts.

It's a disastrous process, I passionately hate it

Re:Intel will lay off 20'000 employees by dexwiz on Wednesday October 12, 2022 @02:29PM (#33181032)
To add to the list their 5G modem chip also failed in recent years. They sold their mobile division to Apple who then indirectly laid off a ton of staff by making them reapply and interview for their existing positions.
Re:Intel will lay off 20'000 employees by intrasight on Wednesday October 12, 2022 @02:32PM (#33181081)
> unforced errors and mismanaged

No. Managing innovation at the scale of Intel is a challenge. And their customer base (PCs and servers) is shrinking. Also, this is only like 15% of the workforce. Which is only 5% more than a typical culling.

Re:Intel will lay off 20'000 employees by chongli on Wednesday October 12, 2022 @02:30PM (#33181049)
Completely missed the boat on mobile

I think their main error was short-termism. They were addicted to high margin (workstation/server) devices. They had no interest in the low margins of mobile devices. They could not imagine how low-power devices would take over the world.

Re:Intel will lay off 20'000 employees by magicloop on Wednesday October 12, 2022 @02:51PM (#33181329)
Actually that is the "Innovator's Dilemma" in action. Managers will always prefer to safeguard and enhance the high margin aspects of the business and discourage/under-invest in low margin disruptor aspects of the business due to cannibalization of profits and thus missing profit guidance for the quarter (thus losing compensation personally). They knew the tide was changing but organisation dynamics prevents a course correction.

Only a few companies can buck the Innovator's Dilemma, usually only founder led enterprises with significant control.

Re:Intel will lay off 20'000 employees by wahern on Wednesday October 12, 2022 @03:11PM (#33181614)
> missing profit guidance for the quarter

The Innovator's Dilemma isn't about missing quarterly guidance. The dilemma is that it's perfectly rational and profit maximizing to continue focusing on your cash cow even when obsolescence is a foregone conclusion. It wouldn't be a true dilemma, otherwise.

The incumbent is the only player that can maximally squeeze the very considerable remaining profits from old technology, and they should do so with gusto. Moreover, switching to new technologies comes with more risk, even when it seems obvious what the new market will look like because the old market has almost zero risk--it's completely proven.

All the "solutions" to avoid the dilemma, like selling the old technology to take future profits and then pivoting to the new market, are just corporate branding shell games. They might even be in fact sub-optimal, but in any event the fundamental dynamics remain the same.

Re:Intel will lay off 20'000 employees by noobermin on Thursday October 13, 2022 @12:10AM (#33187132)
Except it didn't actually work out. It worked out at the time, and thus was "perfectly rational" then but rationality should not have a limited time horizon because then it is limited. This is the problem with short-term thinking, it eventually leads to loss.
Re:Intel will lay off 20'000 employees by wahern on Thursday October 13, 2022 @04:05PM (#33195858)
What value is there in corporations being immortal? That is, why forego substantial and easy profits merely to exist as the same corporation further down the road?

There are transaction costs to creating and building a corporation, but do those offset the clear costs of leaving money on the table, especially in the modern world of highly liquid capital, and particularly in markets with clear technological breaks. The lesson of the Innovator's Dilemma is that very often the perfectly, unqualifiedly rational decision is to press your advantage to the very end. And importantly it not only maximizes short-term profits, but implicitly it maximizes long-term profits globally by most efficiently allocating resources. Why waste energy swimming upstream when there are endless fish spawning and starting their journey upstream already along with ample resources of their own.

Re:Intel will lay off 20'000 employees by chongli on Friday October 14, 2022 @12:09PM (#33205406)
There isn't anything particular about a company being immortal. The issue is now. No one wants to be there when a company is dying. There's nothing heroic about "going down with the ship" in the corporate world.
Re:Intel will lay off 20'000 employees by piggybox on Wednesday October 12, 2022 @02:53PM (#33181357)
It's reported Steve Jobs did ask Intel to provide CPU for the first gen of iPhone, but the offer price was too low so Intel would lose money. If you were the CEO of Intel, how would you explain it to the board that "we should make this deal with Apple even with loss, because I think iPhone will be the next big thing"?
Re:Intel will lay off 20'000 employees by magicloop on Wednesday October 12, 2022 @03:24PM (#33181774)
The proposal was unstable on both sides in fact. Jobs didn't fully appreciate the importance of power efficiency at the time - an internal team scrambled to demonstrate why Intel would have been a non-starter due to power budget. There were also ecosystem issues, since gearing up for an embedded device at that time mostly meant choosing ARM architecture for that complexity tier they were engineering.

So a deal based on any price wasn't a realistic avenue for iPhone. The fact that Intel was actually considered was itself a radical move on behalf of Steve (absent the technical obstacles that emerged later).

Re:Intel will lay off 20'000 employees by AnimalMuppet on Wednesday October 12, 2022 @03:07PM (#33181560)
Did Intel counter-offer? I mean, if someone offers you a bad deal, your options are not restricted to "yes" and "no".
Re:Intel will lay off 20'000 employees by kccqzy on Wednesday October 12, 2022 @08:26PM (#33185636)
Likely they did but Apple didn't want to pay more. Apple generally is not known to be flexible when it comes to business deals with suppliers.

This is reported in a profile of Otellini:

> "We ended up not winning it or passing on it, depending on how you want to view it. And the world would have been a lot different if we'd done it," Otellini told me in a two-hour conversation during his last month at Intel. "The thing you have to remember is that this was before the iPhone was introduced and no one knew what the iPhone would do... At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn't see it. It wasn't one of these things you can make up on volume. And in hindsight, the forecasted cost was wrong and the volume was 100x what anyone thought."

https://www.theatlantic.com/technology/archive/2013/05/paul-...

Re:Intel will lay off 20'000 employees by AnimalMuppet on Thursday October 13, 2022 @12:55AM (#33187394)
If they blew their cost estimate that badly, then yes, it is a massive error on Intel's part.
Re:Intel will lay off 20'000 employees by wvenable on Wednesday October 12, 2022 @02:55PM (#33181380)
Which is ironic because it was their low margin desktop products that eventually took over the high margin workstation/server market in the 90's.
Re:Intel will lay off 20'000 employees by zubiaur on Wednesday October 12, 2022 @02:59PM (#33181444)
They missed the boat twice. Once with their sale of their ARM XScale branch, in 2006 for 600MM (such bad timing). Later with their blunders with Atom on mobile.
Re:Intel will lay off 20'000 employees by nightski on Wednesday October 12, 2022 @03:38PM (#33181969)
Apple gets incredibly high margins on their products probably leaving more play room.

Is there any evidence that mobile chip makers who do not also create/own the device and are in a race to the bottom on price actually get decent returns?

Re:Intel will lay off 20'000 employees by acchow on Wednesday October 12, 2022 @06:04PM (#33184194)
Intel also doubled down on x86. Apple, in contrast, is creating the ARM future by designing their own chips, x86-to-Arm emulation layer, and compiler toolchains
Re:Intel will lay off 20'000 employees by makestuff on Wednesday October 12, 2022 @02:43PM (#33181225)
Also they are losing share in the datacenter space as well. AWS is fabricating their own chips for gravitron instances as well as some other special types. GCP has been doing this for awhile with their ML chips, and I am sure Azure is moving in that direction too. It looks like they will take the path of IBM where they are still massive due to legacy users not moving off of them, but it will be hard to capture new market share without some massive change happening.
Re:Intel will lay off 20'000 employees by christkv on Wednesday October 12, 2022 @02:45PM (#33181247)
Never understood why they did not just get a new ARM license and make a mobile chip it was not like they were going to impact existing business.
Re:Intel will lay off 20'000 employees by cowmix on Wednesday October 12, 2022 @02:45PM (#33181249)
I've typed this before but I'll type it again here. About 10 years ago I ran the local Python Meetup group here in Phoenix. Intel had/has a big presence here and one of they guys who worked on the Atom team (doing compiler optimizations for that chip family) told us (at one of the Meetups)Intel corporate didn't like how good a processor Atom was shaping up to be. They were worried it would start to cannibalize their desktop and server processor lines -- so they did everything possible to cripple its development.

He and his whole team were furious.

Re:Intel will lay off 20'000 employees by spfzero on Wednesday October 12, 2022 @03:23PM (#33181762)
If someone is going to eat your current business, it's better if it is you. Fear of cannibalization is basically, "our customers will find out we have an even better product for them than the one they are currently buying from us." It's a good thing for your customers, and it's good for the long-term competitiveness of your company.
Re:Intel will lay off 20'000 employees by Sylamore on Wednesday October 12, 2022 @05:25PM (#33183538)
I've always told my business partners when discussing future products that if you aren't afraid to cannibalize your own revenue streams, your competitor (or another internal team) will.
Re:Intel will lay off 20'000 employees by tuatoru on Wednesday October 12, 2022 @05:22PM (#33183492)
SOP.

IBM crippled the AS/400 when it looked like it could eat into their mainframe business, for example.

It's the innovator's dilemma.

1. https://en.wikipedia.org/wiki/The_Innovator's_Dilemma

Re:Intel will lay off 20'000 employees by xwolfi on Wednesday October 12, 2022 @07:43PM (#33185284)
All that to end up with giant cloud providers selling arm servers...
Re:Intel will lay off 20'000 employees by nprateem on Thursday October 13, 2022 @12:54AM (#33187383)
This is called the innovators dilemma
Re:Intel will lay off 20'000 employees by Aromasin on Friday October 14, 2022 @06:20AM (#33201638)
The Atom core is starting to find it's place now though, albeit years later. New Hybrid architecture in the core platforms, in the guise of the efficiency core, and for IoT/MilTech platforms there's a massive growing market with their Elkhart/Tiger Lake processor taking a large share of it.
Re:Intel will lay off 20'000 employees by jws on Wednesday October 12, 2022 @02:46PM (#33181253)
Itanium was a bet that seemed the way forward at the time. Making an x86 instruction set processor that did on the fly analysis and conversion to a superscalar computation core sounded really hard, so VLIW was the safe "we'll do the superscalar decomposition at compilation time and run that". Turned out to be a bad bet because a miracle¹ occurred on the other side.

I think of it as a peer to the 2005 proposition that electric cars didn't need to be golf carts and the technology was coming into place to make high performance, real cars that were purely electric. Could have been true. As they say "very dangerous, you go first." That one paid off.

I wonder if there is a list of large dollar, novel, engineering expeditions and how they turned out.

␄

¹ Where "miracle" means some really smart people worked really hard at it for a long time.

Re:Intel will lay off 20'000 employees by klelatti on Wednesday October 12, 2022 @03:10PM (#33181605)
I’m not sure the timeline really works for this argument. Pentium was the first x86 superscalar and that was 1993 so it predates Itanium.

Rather Intel wanted to leave the baggage of x86 behind, segment the market for higher profits and hoped to get better performance than superscalar x86. But they never achieved the latter and most people just wanted 64 bit and software compatibility.

Re:Intel will lay off 20'000 employees by jcranmer on Wednesday October 12, 2022 @04:44PM (#33182838)
> Making an x86 instruction set processor that did on the fly analysis and conversion to a superscalar computation core sounded really hard, so VLIW was the safe "we'll do the superscalar decomposition at compilation time and run that".

The first superscalar x86 processor was the Pentium, which came out in checks notes 1993 (Wikipedia claims design work started in 1989, hit working simulation in 1990 and taped out in 1992). Intel didn't start work on Itanium until 1994, after Pentiums were already shipping to customers, and Itanium itself wouldn't ship until 2001.

Re:Intel will lay off 20'000 employees by bsder on Wednesday October 12, 2022 @05:19PM (#33183450)
Itanium was a gigabuck and drove everybody out of the high-end processor market except IBM leaving Xeon for Intel to monopolize for a decade+. I'd qualify that as a business success even if Itanium was a technical failure.

And, it may be paying off after all. Graphics cards are effectively giant VLIW machines. And while Intel's news cards get slaughtered on DirectX 11 or older games, they are quite competitive when used on the DirectX 12+ stuff which basically wants a giant multi-core parallel processor.

Re:Intel will lay off 20'000 employees by causi on Wednesday October 12, 2022 @02:52PM (#33181341)
1) Completely missed the boat on mobile. Their ARM-competitive chips (Atom, etc.)... weren't. Missed on every measure from power to performance. Let Qualcomm and Samsung eat their lunch.

I'm gonna add the caveat that the failure didn't happen out of the gate. Xscale was leagues ahead of anything else two decades ago. Atom stumbled at the start but Cherry Trail had a better price to performance ratio than anything that followed it. Intel's failure was nothing but pure avarice.

Re:Intel will lay off 20'000 employees by bluGill on Wednesday October 12, 2022 @03:10PM (#33181606)
In this market what counts is performance/watt ratio. Battery power is a big selling point for cell phones, and so you can charge a bit more for less watts. Though of course price does matter too. There are also embedded markets where you have to be passively cooled, again watts matter.

My impression is Intel hit the price for embedded just fine, but at higher watts, and thus they can't compete.

Re:Intel will lay off 20'000 employees by causi on Wednesday October 12, 2022 @03:20PM (#33181722)
In this market what counts is performance/watt ratio.

That was also excellent for Cherry Trail, with an SDP of 2 watts. When you have some time sit down and compare the benchmarks from a Cherry Trail tablet like the Surface 3 and its successor chips like the 4415Y. The 4415Y like the one in the Surface Go is three years newer, has a 60% higher TDP, a Recommended Customer Price over four times higher, and while its 3D chops are better it actually benchmarks lower than the Cherry Trail chip in PCMark.

Re:Intel will lay off 20'000 employees by sidewndr46 on Wednesday October 12, 2022 @02:56PM (#33181417)
Itanium dates back to 2001. It was "discontinued" in 2020, but as we've learned it was only being continued because HP was footing the bill. It really doesn't have anything to do with Intel's current problems. Intel was basically past the Itanium debacle by 2010.
Re:Intel will lay off 20'000 employees by kimixa on Wednesday October 12, 2022 @03:06PM (#33181552)
> 1) Completely missed the boat on mobile. Their ARM-competitive chips (Atom, etc.)... weren't. Missed on every measure from power to performance. Let Qualcomm and Samsung eat their lunch.

As someone who worked related to those projects (PowerVR, which supplied graphics IP for some of those devices, on Android so other OSs may have a different view), I am completely not surprised they didn't go anywhere.

This was a good few years ago - I no longer work for PowerVR, and Intel seem to have completely given up on the market for some time. My memory isn't likely prefect, but I can give broad strokes.

It always felt like "Having" to go to PowerVR was an embarrassment for the teams, they kept trying to replace us with their internal GPU architecture, presumably completely fail to hit any power/performance targets, then last second call us again and try to rush everything through. Then, it feels like most of the time they drop the entire project before it made release anyway.

The teams that we worked with never felt high status - all the engineers we spoke to were either on that team because they couldn't move internally to something more prestigious due to some internal politics, or were actively in the process of changing teams. There were times where our internal engineering contacts changed monthly, if we had any engineering-level communication at all.

There's also some weird public claims about things around this - like PowerVR not providing driver source or similar, but that's simply not true. As the person packaging up the releases, they were only source releases, no obfuscation, with full documentation and build instructions.

The PowerVR driver model generally meant releasing a "reference" driver as source, with hooks for customers to hook up to their specific SoC implementation (think stuff like setting clocks, power management, bus endpoints etc.). The supplied package only had a couple of example backends. While one of those may have been an Intel chip, it was only minimally setup in order to make the graphics work for PowerVR testing. It was simply not possible to release a binary-only driver. But I've seen this claimed on a number of tech forums - often from people claiming to have knowledge from the Intel side, and if that's true and not exaggeration, I can only assume it's due to lack of communication between teams internal to Intel. I can assure you, someone in Intel had the full driver source.

Though WRT the internal communications, I sometimes saw this from the other side - we dealt with 2 Intel teams with different SoCs they intended to build, and it felt like 2 different companies. They never shared anything between them, almost as if they never spoke at all, and seemed resistant to changing that. I have no idea why, I guess it's just how their management structure is setup?

If you go through all that and end up with an actually good product, I feel it'll be almost luck rather than anything else.

Re:Intel will lay off 20'000 employees by pclmulqdq on Wednesday October 12, 2022 @03:08PM (#33181578)
> 2) Missed too many ticks and replaced them with tocks. Fell far behind because of ridiculous tilt-at-windmill folly around Itanium and other architectural decisions that absolutely didn't pay off. Ended up taking way too long to get further down on process size.

I applied to Intel's architecture group in 2015, and when I asked one interviewer "does Intel have a strategy if TSMC catches up on process tech?" I was left with a blank stare, as though nobody in the group had contemplated the possibility. I didn't end up working there...

That said, Intel got exceptionally unlucky on which technologies they pursued and which they didn't, so I hope they can turn things around. They missed on through-silicon vias and chiplets, EUV, Cobalt wires, and several low-power transistor technologies.

Re:Intel will lay off 20'000 employees by hedgehog on Wednesday October 12, 2022 @05:14PM (#33183354)
The fab business is very sensitive to scale, with enough money and discipline you can mostly make your own luck. TSMC does way more volume than Intel and they have a very aggressive customer (Apple) that can help work out early quirks and guarantee orders on new nodes before they're economical for anyone else. I don't know what a turn around might look like but it's a tough problem.
Re:Intel will lay off 20'000 employees by pedrocr on Wednesday October 12, 2022 @05:59PM (#33184123)
> TSMC does way more volume than Intel

Do you have a source for this? The only one I found says Intel is 2x TSMC:

https://www.statista.com/statistics/883715/microprocessor-ma...

Re:Intel will lay off 20'000 employees by sct202 on Wednesday October 12, 2022 @06:49PM (#33184767)
That is revenue based, and not based who makes the chips. In the chart Nvidia, Broadcom and Qualcomm are all fabless (outsourced production) and their chips are made by TSMC, Samsung, or other foundries.

By wafers produced (including memory), TSMC is 2nd and Intel is 6th. TSMC is 2x the 5th placed company on the table, so Intel is even smaller than that. https://www.eetimes.com/chipmakers-increase-share-of-global-...

Re:Intel will lay off 20'000 employees by pedrocr on Wednesday October 12, 2022 @07:13PM (#33185036)
By wafer doesn't sound like the correct comparison as we mostly care about top nodes for this. Revenue actually sounds better to correct for that. Your link also shows that Intel sells their old nodes to others further skewing the per-wafer comparison.

Wafers at 14nm or better would probably be a good metric for who has the volume behind top nodes to then be able to stay in front. If that's TSMC by a large margin losing the mobile and GPU markets has really done a bigger number on Intel than I had assumed before.

Re:Intel will lay off 20'000 employees by mymyairduster on Thursday October 13, 2022 @12:58AM (#33187421)
people buy a lot of smartphones, often