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Re:Dropbox to cut 11% of its global workforce by aeturnum on Wednesday January 13, 2021 @01:14PM (#25765870)
There are lots of smaller tech businesses that could make a good living for a few hundred folks, but are extremely vulnerable to FAANG companies putting out a half-baked competitor. Strategically, from the FAANG perspective, it makes sense to spend a little money (for them) dipping a toe into every pond "just in case." On the flip side, it makes bootstrapping a sustainable business extremely difficult. If Google gives away a shitty form of your service for free because the costs are a rounding error to them, people will feel like the service has no value.

I don't know that I have seen a solution I like for this. Perhaps a new anti-monopoly law that prevents orgs from entering into competition without any potential for profit? At the end of the day, maybe the world as a whole doesn't care that they are missing out on small cool tech companies that will never get huge? But, of course, in an environment where small cool tech is unsustainable we'll never know if they would eventually get huge.

Re:Dropbox to cut 11% of its global workforce by rland on Wednesday January 13, 2021 @06:02PM (#25769211)
There's a very easy precedent for this. Just widen anti-trust.

Back when we actually imagined that government could stand up to powerful companies, we dealt with the Railroads with the tools of anti-trust. The situation was almost comically similar:

+ New, hyped technology;

+ Which received huge capital investment from newly printed money;

+ And which lent itself to a natural monopoly;

+ Which crushed competitors;

+ By offering to buy them for high prices;

+ Or by severely undercutting competitors

We already did this, we already solved this problem. Issue is that it happened before any of us were born. So I guess we have to go through the pain of learning this lesson all over again. It should be plainly obvious that we haven't even really started, as evidenced by the plaintive "bUt WhAt Do wE DO aBoUT tEcH!?" cry that comes out every time these companies flex their muscle.

Re:Dropbox to cut 11% of its global workforce by simonh on Wednesday January 13, 2021 @07:25PM (#25770042)
There’s nothing wrong with buying competitors or offering lower prices by themselves. That’s fine. The problem with railroads is they impose a heavy cost on society by occupying a lot of territory. Railroads are noisy, polluting, obstruct highways and other transport and infrastructure. Every town wants a railway, but no town wants two competing mutually redundant railways providing the same service with two sets of track and stations.

Many other utilities tend to natural monopolies in similar ways such as telephone service, especially to rural areas, but railways are an extreme case.

Online some network effects can create natural monopolies because users get benefits from being on the same platform as all the other users. It’s a very different dynamic though and different platforms can cater to different communities and use cases with complementary value. Twitter and Facebook for eg. They don’t impose a cost on the public in the way railways do either.

Re:Dropbox to cut 11% of its global workforce by roughly on Wednesday January 13, 2021 @08:59PM (#25770840)
> Twitter and Facebook for eg. They don’t impose a cost on the public in the way railways do either.

That's an interesting take after the last couple years...

Re:Dropbox to cut 11% of its global workforce by simonh on Wednesday January 13, 2021 @09:52PM (#25771235)
I understand what you mean, but I have a natural aversion to blaming the messenger. We're all personally responsible for what we say and do.
Re:Dropbox to cut 11% of its global workforce by andrepd on Wednesday January 13, 2021 @10:34PM (#25771544)
In an age of hyper-sophisticated algorithms for which our puny mammal brains are no match, I think that's less and less true.
Re:Dropbox to cut 11% of its global workforce by latexr on Thursday January 14, 2021 @09:35AM (#25776732)
> but I have a natural aversion to blaming the messenger.

The messengers in question decide which messages you see and tailor their deliveries to the one which will increase your outrage because that’s what keeps you asking for more. All so they can keep slipping in a few more adverts others pay for.

These messengers aren’t neutral, thus not exempt from blame.

Re:Dropbox to cut 11% of its global workforce by digitaltrees on Wednesday January 13, 2021 @10:34PM (#25771541)
No. Offering Lower prices than is economically sustainable and viable is predatory and anticompetitive. In international trade it is called “dumping” and is illegal. Just because companies are getting away with it doesn’t mean it’s ok.
Re:Dropbox to cut 11% of its global workforce by fractionalhare on Wednesday January 13, 2021 @10:54PM (#25771740)
I don't know, I found the argument about competing railways in one town compelling. What if I as a consumer like the "dumping"? What if most of us do?
Re:Dropbox to cut 11% of its global workforce by simonh on Thursday January 14, 2021 @04:17AM (#25774025)
I'm not actually making that argument, I was thinking in terms of economies of scale or just that some features or services are so cheap and incidental for a huge player that they end up squashing minors almost by accident. In those cases you can make a case they are doing harm, but being alive causes harm (environmental for example). You've got to draw the line somewhere.

Dumping is tricky. I am actually sympathetic to the argument that says let them dump away. If China is subsidising cheap solar panels and manipulating their currency to make them even cheaper again, fine. Let's gorge ourselves on cheap solar panels. That's fine in theory, but the reality is more complex. What about long term investment in technology development? Control of strategic technologies? These apply to tech services too. I use Google Doc heavily, but I do worry that they are pricing out potentially innovative competition.

Re:Dropbox to cut 11% of its global workforce by digitaltrees on Sunday January 17, 2021 @02:41PM (#25814138)
The problem with dumping is that in the long term it will put competitors out of business, facilitating a monopoly for the surviving company which can then charge permanently higher prices and stifle any competition before it can get off the ground. So while there may be short term benefits the long term consequences are awful for consumers and reduce innovation.
Re:Dropbox to cut 11% of its global workforce by noizejoy on Thursday January 14, 2021 @12:31AM (#25772498)
> What if I as a consumer like the "dumping"?

What if as consumer you benefit for a little while until all competition is dead - and then prices increase beyond prior levels? Will you still like “dumping” then?

Re:Dropbox to cut 11% of its global workforce by simonh on Thursday January 14, 2021 @04:22AM (#25774058)
I think the dump and pump argument is more theoretical than real in a case like this. Pump and dump only works on short time horizons.

A bigger worry for me is stagnation. Suppose Google Docs gets 'good enough' and prices out all the competition, but then Google loses interest because it's not exciting anymore.

This happened with Internet Explorer. We lost years of advancement in browser technology because they dominated, wiped out the competition but then lost interest. Yes competitors came along again after a few years, but there was a significant opportunity cost to all of us.

Re:Dropbox to cut 11% of its global workforce by calvano915 on Thursday January 14, 2021 @12:21AM (#25772436)
People are totally willing for cheaply made furniture, appliances, etc.
Re:Dropbox to cut 11% of its global workforce by noizejoy on Thursday January 14, 2021 @12:32AM (#25772503)
Re:Dropbox to cut 11% of its global workforce by calvano915 on Thursday January 14, 2021 @12:48AM (#25772599)
While the means may be different the goals are the same:

"The objective of dumping is to increase market share in a foreign market by driving out competition and thereby create a monopoly situation where the exporter will be able to unilaterally dictate price and quality of the product".

Re:Dropbox to cut 11% of its global workforce by noizejoy on Friday January 15, 2021 @05:49PM (#25797581)
The word “dumping” in this context is a well defined term, not a colloquial English word.

Making cheap products from cheap materials (at a presumed profit) isn’t the same as loss-making pricing schemes even if the high level motivation to beat competitors is the same.

Re:Dropbox to cut 11% of its global workforce by signal11 on Thursday January 14, 2021 @02:56AM (#25773459)
The marginal cost of storage is quite small. “Dumping” and “predatory pricing” arguments make more sense for physical goods — competitors like OneDrive or Google Drive could easily make the case that Dropbox is a premium storage service that does not reflect the true cost of storage.
Re:Dropbox to cut 11% of its global workforce by alistairSH on Wednesday January 13, 2021 @07:31PM (#25770097)
Issue is that [anti-trust actions against railroads] happened before any of us were born.

Is it that, or is it because we're all so dependent on the market (for retirements funds, etc), that we're afraid to rock the boat? That would tend to indicate that anti-trust action needs to start well before the point where we're all too invested in AAPL/MSFT/GOOGL to want change.

Re:Dropbox to cut 11% of its global workforce by RachelF on Wednesday January 13, 2021 @09:41PM (#25771167)
It is very hard for DropBox to compete against the free file storage offerings like Google Drive.

iCloud and OneDrive are integrated into the operating system now too, too.

Re:Dropbox to cut 11% of its global workforce by thinkharderdev on Wednesday January 13, 2021 @01:19PM (#25765928)
The problem is that maybe Steve Jobs was right after all and Dropbox is a feature not a product. Dropbox file syncing is best in class but for the vast majority of users that is probably not the most important thing for them. Most people won't run into the hard edge cases that Dropbox has solved better than the others. And something like Google Drive derives it's value from he fact that is deeply integrated into GSuite
Re:Dropbox to cut 11% of its global workforce by Spooky23 on Wednesday January 13, 2021 @04:39PM (#25768310)
Maybe. I think the people who are most benefiting from Dropbox (creatives, etc) are heavily impacted by COVID recession.

There is no business case for running Dropbox in a large enterprise (I tried... our creatives cried about it), and it's an increasingly difficult case to make for a home user, as all of the alternatives are pretty good.

The other thing is that Dropbox is an easy app to fall out of love with as an individual.

They constantly upsell, even after you bought the product. I was paying >$100 year for Dropbox for years and they pushed Dropbox Teams at me relentlessly for most if it. Problem: I don't have a team! They also didn't pool storage (I think they do now), so sharing stuff with my wife like video would consume 2x the storage, unless I paid 5x for the business product. Google Drive or Office 365 are a way better value in any dimension.

Basically they have a solid core product, but instead of doing something productive with it, the surrounded it with layers of bullshit. While meandering around, they eliminated the portion of the product focused on the #1 generator of storage needs (ie. photo/video), segmented basic features like PDF search, etc. All at a 20-70% premium over competitive offers.

Good riddance.

Re:Dropbox to cut 11% of its global workforce by ballenf on Wednesday January 13, 2021 @05:13PM (#25768661)
They also lost my trust when they sold our small team on a particular plan and then pulled all the valuable features out of that plan and raised prices 50% (or 100% if we wanted most of the features back). The messaging around that was also just cold marketing BS talking about how great these changes were. It all happened within first year of our subscription.

Luckily OneDrive was finally getting stable so we migrated over and I haven't touched dropbox since.

It quickly became clear they were focusing on enterprise customers and the SMB pricing we had undermined that effort.

Re:Dropbox to cut 11% of its global workforce by hbosch on Wednesday January 13, 2021 @06:16PM (#25769363)
> and it's an increasingly difficult case to make for a home user, as all of the alternatives are pretty good.

I think this is the first thing that came to mind when I saw this article.

I very recently signed up for Apple One, for Music/TV/iCloud (family photos in particular)/all the rest and the fact that I now use iCloud sync instead of Dropbox bothers me nil. Prime also comes with Photos, unlimited photo backup. Used to use that just fine. Google Photos is like $1/mo.

Honestly, if Disney bundled a cloud storage service into Disney+ I'd probably give it a shot. File syncing is a commoditized feature these days for the average Joe.

Re:Dropbox to cut 11% of its global workforce by chubs on Wednesday January 13, 2021 @07:03PM (#25769823)
If you just want something to share files with your wife, I created an open source project that does exactly that: https://github.com/chrishulbert/flare/

Of course it's not as easy to set up as Dropbox, I originally had grand dreams of somehow turning this into a startup back when there were a lot of people upset that Dropbox was using an invasive kernel driver (IIRC), but I never found the time.

Re:Dropbox to cut 11% of its global workforce by angrygoat on Wednesday January 13, 2021 @09:25PM (#25771042)
> and it's an increasingly difficult case to make for a home user, as all of the alternatives are pretty good.

Yeah, this. I've found myself drifting over to OneDrive for personal use; it's pretty good at least on macOS, and Dropbox is just one-more-thing running all of the time.

But also, almost every time I log into their service I get popups bugging me to upgrade, it happened just now. I pay ~ $100/yr at the moment and I guess I've been too lazy to eliminate that expense by moving everything to one provider. Today might be the day to change that.

Re:Dropbox to cut 11% of its global workforce by Closi on Wednesday January 13, 2021 @05:46PM (#25769040)
> Office 365 are a way better value in any dimension.

Office 365 is crazy good value in comparison - although I will say my users still complain about onedrive and say Dropbox sync was more rock solid.

Re:Dropbox to cut 11% of its global workforce by bayindirh on Wednesday January 13, 2021 @01:57PM (#25766450)
> Dropbox is a feature not a product.

I don't think so. It's a product which enables a lot of useful features on a variety of devices, including Linux desktops.

No competitors of Dropbox enables the same functionality under Linux. This is why I use, and will continue to use it. Yes, iCloud just works and Google Drive works well enough, but none of them works on Linux. Nextcloud doesn't create too many problems but needs your own infra to run.

Dropbox allows me to do a lot of things and they're currently irreplaceable for me. That's not because I can't replace them (would take half a day at most) but, their service worth the money they want.

Re:Dropbox to cut 11% of its global workforce by Closi on Wednesday January 13, 2021 @02:54PM (#25767150)
It’s obviously hard to know exactly what Jobs meant, and sadly he is not here to be able to ask him, but here is my best guess as to what he meant:

In the early days of computing people would sell task managers, file managers, memory optimisers, software to burn data to a CD etc. As time went on, these ‘products’ just became features of the operating system. While it used to make sense for people to own a copy of Nero Disk Burner, over time this became expected functionality of the operating system. Consumers demands for base software change over time - Task managers used to be a product you bought for your OS, now they are just a feature of your OS.

So what do Dropbox offer, I would say it is “seamless file syncing”, which meets a broader consumer goal of “my changes are synchronised across my team and devices”. I think the issue is that as time goes on, this is becoming a standard consumer expectation of applications.

Applications like Google Docs and Figma have actually decided that it’s better if they handle the sync rather than Dropbox. Just like windows was better at task management, they are better at synchronising their own files. It means they can even offer things like collaborative editing!

Secondly, as time moves on, the base expectation for an OS might move to ‘all my files are synchronised’ - and if that’s the case, what is the role for Dropbox in a world where customers just expect that as standard? We used to have file managers as their own purchased products and then they became standard OS features. Why should a cloud file manager or sync service be fundamentally different in a cloud-first world? Online sync might be the new windows file explorer. Take iCloud for example - that’s just a feature fully baked into OSX.

So what does this mean for Dropbox? Well what it offers over time might just become what people expect other software or their operating system to do for them - And I think this is what Jobs was predicting. Why do I have to get something else to sync the files on my computer, surely this is an operating system responsibility?

So then the Dropbox space becomes - “cross operating system syncing of files that don’t have a native cloud sync process”. People still buy Nero Disk Burner... it’s just their market isn’t what it used to be.

Re:Dropbox to cut 11% of its global workforce by Chyzwar on Wednesday January 13, 2021 @04:06PM (#25767963)
There is a lot of useful things you can do with file storage. You can build plenty of products that synergize with Dropbox. Dropbox is failing to execute on these ideas. I was using Dropbox Carousel, now I use Google Photo. I wanted to use Dropbox Mailbox, but it was killed shortly after. Dropbox mobile app so bad that I needed to buy dedicated app to listen my music on Smartphone. They introduced computer backup in 2020! You still can sync only one folder!

They chase after an enterprise consumer but this would put them into direct competition with Microsoft, a fight that they cannot win.

Re:Dropbox to cut 11% of its global workforce by Closi on Wednesday January 13, 2021 @04:34PM (#25768253)
I don’t think they can chase the consumer market either though - it’s too competitive.

Both iPhone and Android have support for cloud sync baked into their operating system as a core feature for their own service.

The issue with things like Carousel or Google Photos is that the sync is actually a fairly small part of the engineering effort - the hard part is making an amazing photo viewing and editing app which with mobile devices includes the end to end user flow from your mobile phone camera! Google photos and iPhoto make a little more sense as products when you consider that these are really about viewing the photos you took on your Apple/google device and providing native sync from their camera app. I’m not sure what Dropbox’s long term competitive advantage could be in the space from a corporate strategy perspective.

Re:Dropbox to cut 11% of its global workforce by Chyzwar on Wednesday January 13, 2021 @04:41PM (#25768326)
Dropbox had direct sync with camera app it worked better than Google photo sync. Over years, you accumulate multiple GB of just photos. I got my Google One subscription because of that. Once people star buying storage from google/apple there would be no point to buy any of Dropbox offering. I am only paying for Dropbox because there is no good Linux alternative.
Re:Dropbox to cut 11% of its global workforce by bayindirh on Wednesday January 13, 2021 @04:47PM (#25768376)
> Dropbox had direct sync with camera app it worked better than Google photo sync.

Still has. It's called "Camera Upload" now.

> Once people star buying storage from google/apple there would be no point to buy any of Dropbox offering.

I think secure erase, transfers, file requests, "Apps" and OS independence is worthy of the price they ask for. Also on-demand sync on other OSes and other small features increase their value in my eyes a lot.

Re:Dropbox to cut 11% of its global workforce by cma on Wednesday January 13, 2021 @04:06PM (#25767958)
Still, cross-operating sync of files has become far more important than when Dropbox was launched, with many more people juggling multiple operating systems (OSs which are often adversarial with one another).
Re:Dropbox to cut 11% of its global workforce by Closi on Wednesday January 13, 2021 @04:46PM (#25768373)
It’s become more important, and I think will now become less important as the concept of a file changes.

A google docs file isn’t a file in the traditional sense, it just exists on the cloud and we can collaborate at the same time.

Similarly with Figma, that’s not really a file. It just exists and we can all edit it at the same time.

My todo list app used to sync with Dropbox, now it syncs for free without Dropbox.

Even Microsoft office documents on 365 sit in a weird space between ‘kind of a file and kind of not’ - the file is there, but when you are doing live collaborative editing that’s presumably not also updating the file on the disk in real time - there is some other sort of magic going on.

The important thing with the above examples is they can offer better sync because they don’t rely on Dropbox, rather than despite not using Dropbox.

If sync is an application feature, sync tends to be better than if sync isn’t an application feature and it’s left to Dropbox to do the sync.

Re:Dropbox to cut 11% of its global workforce by tyingq on Wednesday January 13, 2021 @03:18PM (#25767425)
"Dropbox is a feature not a product."

Where this does ring true is Dropbox versus not OneDrive on it's own, but OneDrive as it comes bundled with O365. Many F500 type companies pretty much MUST have O365.

Then, if you have O365, you have OneDrive. And the question then isn't whether Dropbox is better. It's whether OneDrive is "good enough" to suffice, despite it being not as good as Dropbox. And the decision maker doesn't care if it's not good enough for some smallish subset of employees that need a Linux client, etc. They care whether it's good enough for most.

Re:Dropbox to cut 11% of its global workforce by bayindirh on Wednesday January 13, 2021 @04:25PM (#25768170)
> Many F500 type companies pretty much MUST have O365.

This is the problem. Putting Linux support aside, focusing too much on enterprise, while necesseary up to a point, kills both the product and personal productivity tools market.

Is wanting to decouple work and personal files completely while retaining independence on personal systems a cardinal sin?

IMHO, touting about benefits of a work/life balance is moot if I can't completely shut-off work stuff from my life while using my computer. Dropbox, Evernote and Trello allows me to do that. None of my work stuff is present in these mediums. Similarly none of my work stuff syncs to my personal computers directly. I use company laptop for that stuff.

Trello also went the same route. Trello Gold was a personal productivity powerhouse. Now it's unmaintained, intentionally crippled semi-premium version of Trello Business class.

Do I need to set-up a VPS, install {Next,Own}cloud to it and install all my tools as add-ons there to have a personal productivity space? In 2021? That shouldn't be necessary, that wasn't the promise.

Yet we are here. Every product is targeting the enterprise, where the freelancer or the personal productivity enthusiast is either confined to its corporate licenses or expensive (in terms of time) self-hosted solutions.

Re:Dropbox to cut 11% of its global workforce by diogenescynic on Wednesday January 13, 2021 @04:57PM (#25768481)
I think Slack is having the same problem with Microsoft Teams.
Re:Dropbox to cut 11% of its global workforce by ryandrake on Wednesday January 13, 2021 @03:57PM (#25767865)
I thought HN established a long time ago that you could build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem.
Re:Dropbox to cut 11% of its global workforce by bayindirh on Wednesday January 13, 2021 @04:33PM (#25768249)
I can just slap Owncloud or Nextcloud to a VPS and build a relatively secure system within three hours but, some problems will arise.

- Integration with 3rd party tools: Trello or services which provide "Dropbox Apps" support won't be able to sync to my space or directly retrieve from it. I'm sure there will be many other tools which can talk with Dropbox but not with my server.

- Collaboration: I bet that not so many people would install another client and remember a username, password, URL triplet to just work with me (e.g. academic research, side project, etc.). They'll either force me to use other tool or things will just break down (just experienced a similar thing at work).

- Maintenance: OS, service, add-on updates, licenses, security, monitoring, etc. will be additional time consuming obligations.

- Pricing: If I use a VPS, excessive network traffic or resource usage will result in a price hike.

- Price/Performance: You cannot beat the competition at the price/performance ratio. I will pay more, spend more time and get less. Why bother?

- Environmental: In my case, self-hosting at home is impossible. I neither have the bandwidth, nor the space required to store another system and keep it quiet at the same time. Additional power bill and heat is not welcome, either.

These are just the issues coming from top of my head, and can be expanded further.

Re:Dropbox to cut 11% of its global workforce by benhurmarcel on Wednesday January 13, 2021 @05:12PM (#25768657)
If you like Nextcloud you can buy the service directly also. Then it works like Dropbox (but cheaper). For example Hetzner provides that [1].

[1] https://www.hetzner.com/storage/storage-share

Re:Dropbox to cut 11% of its global workforce by redisman on Wednesday January 13, 2021 @05:27PM (#25768838)
Who needs google search either when you can just slap a ES instance to a web crawler you scripted in 5 minutes
Re:Dropbox to cut 11% of its global workforce by spondyl on Wednesday January 13, 2021 @07:22PM (#25770006)
I guess Drew never got the memo
Re:Dropbox to cut 11% of its global workforce by markshepard on Wednesday January 13, 2021 @07:27PM (#25770055)
It is not correct to say none of the dropbox competitors offer linux sync clients. We (https://www.getfilecloud.com) are a dropbox competitor and we offer clients for windows, mac and linux. We are also rank comparably well when it comes to customer rating in Gartner Peer Reviews (https://www.gartner.com/reviews/market/content-collaboration...).

It is most likely Dropbox faces higher churn in their primary customer demography (Creatives and Professionals). Their offering lack many admin controls it is not yet ideal for enterprises where the churn is low. Further, OneDrive and G-Suite offers much better value by bundling the productivity suite.

Re:Dropbox to cut 11% of its global workforce by eachro on Wednesday January 13, 2021 @02:36PM (#25766925)
Linux is just 2% of the desktop market. Apple and Microsoft have good enough cloud storage + sync, so Dropbox needs to be even more compellling on macOS/windows to survive.

Their Dropbox Transfer offering is a nice alternate revenue stream for them. I wonder what else they can come up with.

Re:Dropbox to cut 11% of its global workforce by bayindirh on Wednesday January 13, 2021 @04:37PM (#25768291)
> Linux is just 2% of the desktop market.

However, there are concentration points of this 2% which is beneficiary to both parties.

Dropbox can target this 2% better and users of this 2% can use Dropbox to collaborate and sync their other systems which have more popular OSes.

Re:Dropbox to cut 11% of its global workforce by sdenton4 on Wednesday January 13, 2021 @03:57PM (#25767867)
(And like 75% of the mobile market!)
Re:Dropbox to cut 11% of its global workforce by rodgerd on Wednesday January 13, 2021 @04:11PM (#25768006)
The *ix userland is nowhere in the mobile market, and Dropbox is not a kernel extension. Google could replace Linux with another kernel tomorrow and it would be irrelevant to Android users; Dropbox-for-Android is irrelevant to Dropbox-for-Linux-Desktops.
Re:Dropbox to cut 11% of its global workforce by deckard1 on Wednesday January 13, 2021 @08:45PM (#25770728)
I've entirely replaced my usage of Dropbox within the past two years with Syncthing. It works great if you're on Android. Doesn't have an iOS client though.

Nice thing about Syncthing is you can entirely configure what you are syncing and how. I literally press one button on my phone, it creates a backup, and that backup is sent to my server.

I would go as far to say that Android's killer app is Syncthing. Yes, I'm putting this on the same level as iMessage for iOS. It's that good. If I ever switch back to iPhone I will really miss it.

Re:Dropbox to cut 11% of its global workforce by benhurmarcel on Wednesday January 13, 2021 @05:13PM (#25768668)
> Google Drive works well enough, but none of them works on Linux.

FYI, you might be satisfied by Insync.

Re:Dropbox to cut 11% of its global workforce by avrionov on Wednesday January 13, 2021 @02:01PM (#25766494)
> Dropbox is a feature not a product.

When you are against FAANG every product is just a feature.

Re:Dropbox to cut 11% of its global workforce by tshaddox on Wednesday January 13, 2021 @02:31PM (#25766868)
Maybe only if you constantly update "FAANG" such that every tech company who actually succeeds in creating a competitive or impactful product just gets their letter added to "FAANG," and all the companies that fail to make a huge impact automatically get considered "only features." We already see that a lot. Some people wedge Microsoft into the acronym and/or leave out other letters. And Netflix's product on the face of it is certainly what we would consider a feature for most big software companies (and indeed many of them have a competing streaming service). If, for instance, Netflix significantly declines in popularity in the next few years, we might just drop it from "FAANG," and someone might still say "When you are against GAFAM every product is just a feature."
Re:Dropbox to cut 11% of its global workforce by alecbz on Wednesday January 13, 2021 @02:47PM (#25767058)
Mostly agree, but Netflix isn't a feature just because Google and FB also do streaming. It's fair to call Netflix a product because it's something that end users actually care about for its own sake. You can pay for Netflix and nothing else and still get value out of it.

Dropbox is just a "feature" in that you can't do anything with it on its own, you need to have some other data from somewhere else to use with it.

Re:Dropbox to cut 11% of its global workforce by peddling-brink on Wednesday January 13, 2021 @07:01PM (#25769801)
> Dropbox is just a "feature" in that you can't do anything with it on its own

That just describes a tool. A hammer is useless without a nail, but a hammer isn't a feature. The claw of the hammer is a feature.

Re:Dropbox to cut 11% of its global workforce by lotsofpulp on Wednesday January 13, 2021 @02:54PM (#25767144)
I thought FAANG was originally shorthand for companies that could pay far above median via RSUs since their stock prices were expected to skyrocket, with little downside, so the RSUs were as good as cash. And why other companies couldn't offer comparable pay. And nowadays it still refers to companies whose publicly trade stock prices continue to grow so much that it makes the stock portion of the compensation very lucrative, which include Microsoft.

>And Netflix's product on the face of it is certainly what we would consider a feature for most big software companies

Netflix's product is the opposite of a feature. A feature is reproducible, which Netflix's media is not, and they are the only place to get it.

Re:Dropbox to cut 11% of its global workforce by superbcarrot on Wednesday January 13, 2021 @04:31PM (#25768223)
> I thought FAANG was originally shorthand for companies that could pay far above median

It's not really related to compensation even if those companies pay well. The short history is that FANG was coined by Jim Cramer (he has a TV show where he talks about stocks) around 7 or 8 years ago to mean Facebook, Amazon, Netflix, Google. He just thought those were good stocks to invest in at the time but the term caught on and started being used in different contexts, Apple was added as the second A to make FAANG and now it's roughly just a synonym for a big tech company depending on the context.

This also explains why Netflix is represented in the acronym but much bigger companies like Microsoft aren't.

Re:Dropbox to cut 11% of its global workforce by robocat on Wednesday January 13, 2021 @03:16PM (#25767395)
> Netflix's product is the opposite of a feature. A feature is reproducible, which Netflix's media is not, and they are the only place to get it.

Apple, Google and Microsoft have shown they want to compete directly in streamed video market (and similarly the online music market.)

They might not have successfully competed against Netflix yet, but I have no reason to believe that one of them couldn’t come up with a better product with better platform integration, and Netflix becomes another Hulu in the middle runners.

Re:Dropbox to cut 11% of its global workforce by lotsofpulp on Wednesday January 13, 2021 @03:32PM (#25767581)
The point is if Netflix creates media that people want to consume, they have to go to Netflix to get it (legally).

If Dropbox creates software that performs a task, it can be copied (to a sufficient degree) by Google/Microsoft/Apple/Amazon and people can get it there.

Re:Dropbox to cut 11% of its global workforce by tshaddox on Wednesday January 13, 2021 @06:10PM (#25769295)
> Netflix's product is the opposite of a feature. A feature is reproducible, which Netflix's media is not, and they are the only place to get it.

I completely disagree. Netflix creates original content, but so do all (most?) of the other competing streaming platforms. And they all compete for licenses to third-party content. Heck, notable third-party content often makes headlines for moving from one streaming service to another when the contracts expire.

Re:Dropbox to cut 11% of its global workforce by avrionov on Wednesday January 13, 2021 @03:17PM (#25767411)
The way I used FAANG wasn't very precise. It is possible that Netflix will become a feature of Google, Amazon, or Disney.

I was referring to the concept of "bundling and unbundling" [1] which is beneficial to the big rich companies. The big players have the money and the control over the eco-system (files, documents, events) which gives them the advantage to go against smaller products and make them features.

https://www.ben-evans.com/benedictevans/2013/9/21/atomisatio...

Re:Dropbox to cut 11% of its global workforce by gsich on Wednesday January 13, 2021 @07:25PM (#25770035)
GMAFIA is a much better term. I don't see Netflix leading the tech world. Amazon and Google do videos too (as do others, Disney, CBS, HBO ...) so it's not that hard.
Re:Dropbox to cut 11% of its global workforce by munificent on Wednesday January 13, 2021 @02:23PM (#25766775)
Maybe Steve Jobs is right, but maybe it's also good for the world if you can build a sustainable business on a feature.

In the world of music, an effects pedal or guitar stomp box is more "feature" than "product". You can't write a song just using a chorus pedal. But there are many many thriving companies that do nothing but produce and sell pedals.

Much of this likely rests on the fact that the "protocols" that music gear use to talk to each other are simple, well-established, and legally unemcumbered. Also, for reasons that aren't clear to me, even dominant companies in the market do not seem to have pushed very hard to extuinguish that interoperability in anti-competitive ways. Or, at least, not yet.

Re:Dropbox to cut 11% of its global workforce by alecbz on Wednesday January 13, 2021 @02:37PM (#25766939)
I think the problem is:

a) it's too easy to build data syncing into other products

b) the ease of having syncing built into the product I'm using is really powerful

When Dropbox first came out a lot of software was a lot more "local", and Dropbox was a lot more useful. But now we have Google Docs and Office 365 for most documents, git/GitHub, etc. for source code, things like Figma are starting to crop up for designers.

For each of these, unless the syncing was especially bad, it's hard to imagine an out-of-band syncing solution differentiating itself in any meaningful way to make up for the more complex UX/setup.

Unless someone for some reason comes up with a product that's just amazing compared to its competition but has no syncing capabilities, or syncing becomes incredibly difficult to implement well, I don't see why people would use Dropbox.

I'm not a musician, but my guess is that musicians care enough about pedals or the differences between them to justify a separate market for them. Certain pedals are smoother, or offer more resistance, and that matters a lot to certain people? But I don't see an analog to that for data syncing.

---

If there were a market for data syncing itself, I feel like it would be product companies paying for it as a service, and not something that end-users want to pay for directly.

Another way to look at this is that maybe filesystems are too low-level of an abstraction for most end-users. I found that people would often be confused by the idea of a filesystem that existed separately from any application when I was trying to explain computers to them, and UX seems to be moving away from needing users to think about a filesystem.

Re:Dropbox to cut 11% of its global workforce by panta on Wednesday January 13, 2021 @03:46PM (#25767746)
> Unless someone for some reason comes up with a product that's just amazing compared to its competition but has no syncing capabilities, or syncing becomes incredibly difficult to implement well, I don't see why people would use Dropbox.

For me Dropbox has the following advantages:

* it works with _all_ my files and applications (not only those with sync built-in) * it's a separate product, that does one thing only, where I explicitly pay for that thing. It's not an after-thought or something whose business model is unclear or is against my privacy * for the same reason I am less worried that the company behind it will pull the plug because it's not the main focus

I much happier to pay more for a service/product with a clear focus made by a company that doesn't a gazillion other things. (Btw for similar reasons I think that Evernote is damaging itself with their strategy of chasing new features at all costs).

Re:Dropbox to cut 11% of its global workforce by steve_adams_86 on Wednesday January 13, 2021 @01:48PM (#25766329)
Isn't this just it? There's no doubt that there's value and that the software is excellent in both cases. I'm just not sure we should try to turn every software project into a moonshot and expect anything sustainable as a result. It's not sustainable in most industries.
Re:Dropbox to cut 11% of its global workforce by paxys on Wednesday January 13, 2021 @01:52PM (#25766374)
That was and still is a terrible take. You don't get to an annual revenue of $2B and market cap of $10B with a "feature, not a product".

In recent years Apple itself has started purchasing a ton of cloud services, including Box, for its own employees.

Re:Dropbox to cut 11% of its global workforce by helsinkiandrew on Wednesday January 13, 2021 @02:05PM (#25766557)
You do if you have the only product that is doing the feature well.

But that doesn’t mean that file sharing isn’t like CDRW or Zip drives or small cameras.

After being a keen user for years I uninstalled Dropbox from my computer last week. It’s been replaced by iCloud, S3, google docs and other things that are easier for me to use in my workflow.

Re:Dropbox to cut 11% of its global workforce by rusk on Wednesday January 13, 2021 @03:41PM (#25767686)
Hi, you’re mention of s3 piqued my interest, how are you using it?
Re:Dropbox to cut 11% of its global workforce by helsinkiandrew on Thursday January 14, 2021 @01:36AM (#25772928)
Mainly for sharing files via http and distributing/testing html/webapps when needed. I used to use an app to mount s3 as a filesystem but tend to use command line to upload
Re:Dropbox to cut 11% of its global workforce by kumarsw on Wednesday January 13, 2021 @07:14PM (#25769933)
Probably Jobs was right, though I sometimes think of a better world where cloud storage and web apps are decoupled. No need to bother with Google Takeout because the data is already yours. I know that diagrams.net (formerly draw.io) does this but it's the only (major) web app I can think of which does.
Re:Dropbox to cut 11% of its global workforce by aeturnum on Wednesday January 13, 2021 @01:43PM (#25766250)
I think it's absolutely correct that, for Google, it doesn't make sense to charge for sync. I also think that anyone who's ever relied on sync knows that there is a lot of value in doing it well - especially in a B2B context. It's true that "just" filesystem sync isn't a full product. The product would probably be sync-as-a-service where you can manage distribution and deduplication of resources across your systems.

So we have a situation where it doesn't make sense for Google to focus on the feature, but the fact that they have the feature at all trips up specialist companies.

Re:Dropbox to cut 11% of its global workforce by ako on Wednesday January 13, 2021 @05:35PM (#25768923)
Funny thing is that these days at work we mostly use Dropbox for Dropbox Paper, much less for file sharing.

It's the best collaborative writing tool, and with the work from home situation, it's the best tool to replace never ending zoom meetings with asynchronous collaboration.

Re:Dropbox to cut 11% of its global workforce by koonsolo on Wednesday January 13, 2021 @02:46PM (#25767055)
One of the features that I love about DropBox is that it's not Google. I use Google for a lot of things, but my backups of Google go into DropBox.
Re:Dropbox to cut 11% of its global workforce by bryanrasmussen on Wednesday January 13, 2021 @02:38PM (#25766952)
I think the theory of Dropbox is that something like Paper derives its value by being deeply integrated into Dropbox.
Re:Dropbox to cut 11% of its global workforce by cm2187 on Wednesday January 13, 2021 @05:48PM (#25769062)
Or you can use synology for free if you own a NAS.
Re:Dropbox to cut 11% of its global workforce by jedberg on Wednesday January 13, 2021 @01:46PM (#25766303)
> Perhaps a new anti-monopoly law that prevents orgs from entering into competition without any potential for profit?

That's an interesting idea, but if you think about it, a lot of companies are in the same boat. How long did Uber go before making a profit? Amazon?

Heck, Microsoft spent eight billion dollars until Xbox started turning a profit for them. Xbox probably would have never existed if not for Microsoft taking a massive loss to make it happen.

Re:Dropbox to cut 11% of its global workforce by aeturnum on Wednesday January 13, 2021 @02:04PM (#25766546)
Yah, it's definitely not "the one perfect idea to fix the problem." Tho, FWIW, I think that Uber and Amazon and the Xbox division were all working towards profitability the entire time. By contrast, I don't believe Google has ever said they intend to make Keep profitable. This wouldn't be the first time the regulators are given the responsibility of telling the difference between incompetence and bad luck v.s. anticompetitive malfeasance.
Re:Dropbox to cut 11% of its global workforce by jonny_eh on Wednesday January 13, 2021 @02:05PM (#25766562)
Why are we lumping in Netflix instead of Microsoft in the group of big tech?
Re:Dropbox to cut 11% of its global workforce by codemac on Wednesday January 13, 2021 @02:14PM (#25766668)
Because the term was popularized by Jim Cramer on Mad Money referring to the growth of Facebook, Apple, Netflix & Google back in 2013.

$MSFT hadn't really taken off like the others until later that year.

Re:Dropbox to cut 11% of its global workforce by rusk on Wednesday January 13, 2021 @03:46PM (#25767741)
> $MSFT hadn't really taken off

This statement seems so funny considering 20 years ago Microsoft were all the FAANGs

Re:Dropbox to cut 11% of its global workforce by jonny_eh on Thursday January 14, 2021 @05:08PM (#25783392)
That makes sense. Netflix only belongs in that group when talking about "tech stocks".
Re:Dropbox to cut 11% of its global workforce by Lammy on Wednesday January 13, 2021 @02:42PM (#25767006)
'GAFAM' is a popular term in some places.
Re:Dropbox to cut 11% of its global workforce by munificent on Wednesday January 13, 2021 @02:19PM (#25766723)
I haven't given any real thought to this, but maybe in terms of regulations, we should think of free software products as another kind of price dumping. It's essentially price dumping down to zero.
Re:Dropbox to cut 11% of its global workforce by gowld on Wednesday January 13, 2021 @03:40PM (#25767671)
Dumping is different from bundling, but the boundary is fuzzy.

Dumping is an unsustainable business practice that cripples competitors before raising prices to sustainable levels.

Bundling isn't bad if its price is higher than cost and it's cheaper for customers than unbundling.

Re:Dropbox to cut 11% of its global workforce by hnick on Wednesday January 13, 2021 @06:21PM (#25769417)
I've had similar thoughts but free software is so pervasive. Would this apply to stuff like Foxit Reader, 7zip, or Discord? It might be really hard to draw the line.
Re:Dropbox to cut 11% of its global workforce by pbreit on Wednesday January 13, 2021 @04:15PM (#25768058)
"There are lots of smaller tech businesses that could make a good living for a few hundred folks, but are extremely vulnerable to FAANG"

I would disagree strongly with that. FAANG is not interested and actually has trouble competing in sub $100m markets.

Re:Dropbox to cut 11% of its global workforce by paulpan on Wednesday January 13, 2021 @02:44PM (#25767037)
Indeed it's a tough for companies like Dropbox to compete against the Big Tech players. The proverbial you win some battles but lose the war.

On the other hand, Dropbox could've shifted more towards the enterprise customers and gained traction before the likes of Microsoft and Google ramped up their competing products. That'd have built them a better moat than being subject to the fickleness of mass consumers.

Re:Dropbox to cut 11% of its global workforce by treis on Wednesday January 13, 2021 @03:13PM (#25767360)
>Indeed it's a tough for companies like Dropbox to compete against the Big Tech players. The proverbial you win some battles but lose the war.

It seems like Dropbox could be generating 10s to low 100s of million in profit every year. They're spending a lot on R&D that they don't necessarily need to in order to chase growth. Even if GDrive/OneDrive et.al. eventually drive them out of business it would only be after Dropbox made 100s of million to billions.

Re:Dropbox to cut 11% of its global workforce by lotsofpulp on Wednesday January 13, 2021 @03:11PM (#25767331)
What kind of moat could one possibly build against the Microsoft salesperson offering to throw in OneDrive for free, or at minimal cost?
Re:Dropbox to cut 11% of its global workforce by quickthrower2 on Wednesday January 13, 2021 @04:39PM (#25768311)
I don’t see this. So you have examples? I think that smaller companies can compete on knowing their customers better - it’s hard for a highly paid 10 year at Google person to put themselves in the shoes of say a dental practitioner or even the shoes of a typical full stack dev wanting to use nextjs for example.
Re:Dropbox to cut 11% of its global workforce by aeturnum on Wednesday January 13, 2021 @07:41PM (#25770168)
I suppose I was going off the examples in the post I was replying to. Comparing Google Drive sync to Dropbox and Google Keep to Evernote.
Re:Dropbox to cut 11% of its global workforce by PascLeRasc on Wednesday January 13, 2021 @09:02PM (#25770881)
I'd bet Microsoft loses out in the long run due to having to dogfood OneDrive and Teams.
Re:Dropbox to cut 11% of its global workforce by onepointsixC on Wednesday January 13, 2021 @05:57PM (#25769148)
Just how vulnerable are those smaller businesses? I can't help but think of unsuccessful half baked FAANG products which failed to kill the competition. Do you have any specific examples in mind?
Re:Dropbox to cut 11% of its global workforce by pietrovismara on Wednesday January 13, 2021 @07:46PM (#25770219)
> I don't know that I have seen a solution I like for this

End the infinite growth model once and for all. The only solution to all these issues. The shift has to be cultural before legislative.

Re:Dropbox to cut 11% of its global workforce by jfim on Wednesday January 13, 2021 @07:43PM (#25770193)
That regulation already exists, at least for international trade. The act of selling items at less than nominal cost is forbidden by anti dumping treaties. See https://en.m.wikipedia.org/wiki/Dumping_(pricing_policy)
Re:Dropbox to cut 11% of its global workforce by srfvtgb on Wednesday January 13, 2021 @09:47PM (#25771207)
Users lose out as well when they end up with products like Microsoft Teams.