They chase after an enterprise consumer but this would put them into direct competition with Microsoft, a fight that they cannot win.
Both iPhone and Android have support for cloud sync baked into their operating system as a core feature for their own service.
The issue with things like Carousel or Google Photos is that the sync is actually a fairly small part of the engineering effort - the hard part is making an amazing photo viewing and editing app which with mobile devices includes the end to end user flow from your mobile phone camera! Google photos and iPhoto make a little more sense as products when you consider that these are really about viewing the photos you took on your Apple/google device and providing native sync from their camera app. I’m not sure what Dropbox’s long term competitive advantage could be in the space from a corporate strategy perspective.
Still has. It's called "Camera Upload" now.
> Once people star buying storage from google/apple there would be no point to buy any of Dropbox offering.
I think secure erase, transfers, file requests, "Apps" and OS independence is worthy of the price they ask for. Also on-demand sync on other OSes and other small features increase their value in my eyes a lot.
A google docs file isn’t a file in the traditional sense, it just exists on the cloud and we can collaborate at the same time.
Similarly with Figma, that’s not really a file. It just exists and we can all edit it at the same time.
My todo list app used to sync with Dropbox, now it syncs for free without Dropbox.
Even Microsoft office documents on 365 sit in a weird space between ‘kind of a file and kind of not’ - the file is there, but when you are doing live collaborative editing that’s presumably not also updating the file on the disk in real time - there is some other sort of magic going on.
The important thing with the above examples is they can offer better sync because they don’t rely on Dropbox, rather than despite not using Dropbox.
If sync is an application feature, sync tends to be better than if sync isn’t an application feature and it’s left to Dropbox to do the sync.
In the early days of computing people would sell task managers, file managers, memory optimisers, software to burn data to a CD etc. As time went on, these ‘products’ just became features of the operating system. While it used to make sense for people to own a copy of Nero Disk Burner, over time this became expected functionality of the operating system. Consumers demands for base software change over time - Task managers used to be a product you bought for your OS, now they are just a feature of your OS.
So what do Dropbox offer, I would say it is “seamless file syncing”, which meets a broader consumer goal of “my changes are synchronised across my team and devices”. I think the issue is that as time goes on, this is becoming a standard consumer expectation of applications.
Applications like Google Docs and Figma have actually decided that it’s better if they handle the sync rather than Dropbox. Just like windows was better at task management, they are better at synchronising their own files. It means they can even offer things like collaborative editing!
Secondly, as time moves on, the base expectation for an OS might move to ‘all my files are synchronised’ - and if that’s the case, what is the role for Dropbox in a world where customers just expect that as standard? We used to have file managers as their own purchased products and then they became standard OS features. Why should a cloud file manager or sync service be fundamentally different in a cloud-first world? Online sync might be the new windows file explorer. Take iCloud for example - that’s just a feature fully baked into OSX.
So what does this mean for Dropbox? Well what it offers over time might just become what people expect other software or their operating system to do for them - And I think this is what Jobs was predicting. Why do I have to get something else to sync the files on my computer, surely this is an operating system responsibility?
So then the Dropbox space becomes - “cross operating system syncing of files that don’t have a native cloud sync process”. People still buy Nero Disk Burner... it’s just their market isn’t what it used to be.